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- [00:05]
Kristen Boss
Hey there.
- [00:06]
Unknown
I know if you're like a lot of my listeners, you're listening here week after week, maybe binging my podcast and trying to take all the notes and really implement it into your business. But here's the thing. There's something between knowing what to do and actually doing and following through and trying to piece everything together on your own. Well, you don't have to do that. I don't want you struggling any more than you have to be. Which is why I want you to.
- [00:27]
Check out the Hub.
- [00:28]
Kristen Boss
The Hub is the ultimate place for.
- [00:29]
Unknown
You to learn the foundational habits and skills such as connecting, building relationships, writing content, and how to sell without feeling icky in the online space. It is the ultimate place for you to learn the sustainable habits and business skills in the social selling space. The other offer you need to look at is if you are ready to expand into your cold market, grow your audience, learn the skills of lead generation talking to a target market, and learn sustainable business strategies that really are evergreen. No matter what business model you're in, you're going to want to check out the Social Selling Academy. The links are in the show notes. Of course we have all kinds of testimonials because I've helped thousands of students just like you, so be sure to check that out. Now back to the show.
- [01:20]
I see you with brand new eyes. No, I've never been so sure. Take my head, let's run into the unknown. This is the beginning.
- [01:36]
Kristen Boss
You are listening to the Kristen Boss Podcast. I'm your host, Kristen Boss. As a best selling author and performance coach, I'm on a mission to share about sustainable and purposeful approaches to both business and life. Each week I bring relevant topics that I believe are necessary to create a life of purpose, significance and meaning. Entrepreneurship is about so much more than growing your bottom line. It's about who you are becoming in the process and building a life that is truly extraordinary. Entrepreneurship is really just the beginning.
- [02:13]
Unknown
Hey bosses.
- [02:14]
Kristen Boss
Welcome to another episode of the podcast.
- [02:16]
Unknown
So glad you're here man. It is the start of another week and I feel like the summer is already flying by. I'm getting ready to head to Mexico with a couple of my friends for a few days and I am just so excited to be lazy by the pool. Like, I am not the person on vacations that's like, let's go find all the adventurous things to do. I don't invite me on those vacations. I am the person that's like, I want to sleep in late, get room service, go hang out by the pool, go do a workout, and then get dressed up for dinner. That's all I want. And thankfully, I'm going on a trip with friends that feel the same way, so I'm super excited about that. I'm going to be in Punta Mita, which I've never been there. It's. I guess it's kind of south east of Puerto Vallarta, so I'm super excited to see that. So, anyways, on that note, actually, not on that note at all. It's not related, but let's talk about it. I want to talk about something called the Danger Zone, and it's something I was talking about with my fit fitness coach recently, and I realized that I was recently in my own version of the Danger Zone, and I was talking about this at a recent keynote event as well, and I kind of hinted at it at recent podcast episodes. But there comes a point in your journey where, you know, we are psychologically more wired to avoid pain than chase desire. Just. That's psychologically how we're wired. One of the things I heard about people, when it came to, like, spending money or saving money, they said that people would much rather find ways to make more money than find ways to cut their expenses, which. That's a thousand percent. That's me. I'm like, all right, just tell me how I can go make more money. I don't want to, like, restrict my budget. So knowing that. Knowing that we are more psychologically wired to run away from pain and chase desire, I think it's interesting, and I'd be curious if when you started your social slime business or when you started your business, what was at the base of. What was the emotional root of your journey? Did you start from pain or did you start from desire? Were you in a place where you're like, I'm really frustrated with this current place we were in. I know for me, when I started my business, it was definitely from a place of pain, because I've shared this in multiple episodes. But my husband and I, we didn't have the same day off together for the first seven years of our marriage. And it was just hard and frustrating. And so for me, that was a pain point that was like, this is why I want to change my life and build a business that I could work on my own terms and my own hours and those things. So, you know, it's. It started with pain, but then inevitably, the further away we get from pain, a lot of times that's when a lot of people will stall or slow down in their journey because they're far away from their pain, but they're also far away from their ultimate goal. But they're comfortable. It's. They're not, you know, they're not in a terrible place. So how this came up in my conversation with my fitness coach was he said this happens a lot to his clients that are, like, in their journey is that they'll get to a place where they are no longer, you know, to quote, disgusted with themselves. Like, their clothes are fitting better, they're feeling better, they look good, they're not unhappy in the mirror, but they're definitely not at, like, their ideal goal. And he said that's. He's like, I call that the danger zone because that's when my clients will start to, like, cruise. They won't work so hard anymore. And, like, that's when you have to introduce new pain or really focus on why what you desire is really important to you. And I noticed this happens in several junctures of the network marketing business where there will come to a place where your business will solve the pain that you were in when you joined. And then you, if you are not intentional about, about creating a goal, like, for the next season, being like, okay, now that I'm no longer in that pain, why do I want this? You're going to find yourself in the danger zone of just kind of cruising, hanging out, not really putting yourself in the way of discomfort. Because in the beginning you're like, I will do whatever it takes to get out of the current discomfort I'm feeling. I would much rather deal with the pain of starting a business than the pain of being where I am. Whereas I think when you're in the danger zone, you look at, okay, I'm not in pain right now, so why would I intentionally put myself in the way of feeling more pain and more discomfort for a different outcome, like, to finish that outcome if I'm not totally uncomfortable right now. And so I was telling my coach this, I was like, because that was me. Like, I'm like, I'm down the 25ish pounds, almost 30 pounds. And I noticed that I was like, kind of cruising and I'm not, I'm not at my goal at all. And I realized I was just kind of hanging out here. And I was like, why is this happening? And my coach is like, oh, this is the danger zone. He's like, you're not, like, disgusted with yourself anymore. You're not like, you, you look good. You, you know, you've lost pant sizes You. You feel better, you look better. So it's. It's pretty easy to be here and hang out. He's like, you're gonna have to really dig deep for why you're willing to, like, essentially put yourself in the way of pain again in order to have the outcome you want. Because for me, I'm looking at that. I'm like, oh, man, you know, doing, you know, this last third of my journey. I know it's going. I'm like, I have to sell myself on the work again. At the beginning, I was like, it wasn't super hard to sell myself on the work because I was like, I'm really unhappy here. So if I stay here, that's unacceptable. So for me, I'm like, mom, am I unhappy here? Not really. Okay, so why would I want to, like, to do this? So I've had to, like, coach myself out of the danger zone and really sit with, like, okay, why am I willing to, like, wake up early and put in my steps? Why am I willing to go to the gym and feel sore and not move my arms? Why am I willing to, you know, not be able to say yes to all the foods I want to say yes to in the name of this goal? And so I've had to, like, resell myself on signing back up for finishing out my journey and getting to. And I'm. And also realizing. It's so funny. Even as I say finishing out my journey, I'm just realizing the journey's never finished. And I think even I just caught myself in, like, a. Oh, I have this idea that there's going to be this end goal with fitness. Like, I'm going to reach my ideal level of fitness. And then what? Sit on the couch and eat cheese puffs? Like, I don't know why I thought of cheese puffs. I never even eat cheese puffs. But that's what came to mind. Sat on the couch, watch Netflix and eat cheese puffs. Like, no, I actually have to keep the habits to keep the results I worked hard for. But the thing that becomes easier is the habits aren't so hard for me anymore because then. Because I put in the work to maintain those habits. So I think of that with business. I think some people have the idea that in this business, they'll eventually get to this place where they can, like, eat cheese puffs on the couch and never work again. And I feel like we've been sold alive. It's like, no, you're always working. You're always on a journey. You're always Improving yourself. You're always bringing in new customers. You're always focusing on your growth. You're always focusing on business. There's no. There's no reality where you get to eat cheese puffs on the couch and binge watch your favorite Netflix show while you are the fittest version of yourself and the wealthiest version of yourself and the happiest version of yourself. I think it's just realizing, oh, in order for me to be, like, to have the best, healthiest, most quality life, it means I'm always having to do the uncomfortable things, like learning to have those, you know, necessary and crucial conversations, getting off the couch when I'd rather sit down, you know, thinking about how to grow my business when I'd rather cruise. So this is. This is the danger zone. And so if you find yourself there today, it might be worth you sitting down and asking yourself, okay, what is? And not from a place of, like, being disgruntled, but, like, forcing yourself to find the pain in your life so that it will help motivate you to get back into your journey and be like, all right, here's the pain, and here's why I'm willing to, you know, get uncomfortable and chase these habits in order to have this outcome and get myself out of the danger zone. And so, for me, I've had to, like, be a lot more clear with what I want. And so I created a wallpaper for my iPhone so that every time I pick up my phone, I see a picture of where I want to be in my fitness journey. And so what that does is it actually creates motivation, but it also reminds me that I'm not there yet. And so that I don't get complacent. I don't hang out in the danger zone. Like, I'm done now. So I do think this happens at some point in every person's journey in their business. And I also think the danger zone is, like, where it feels boring. It's not as exciting anymore. There's not as much adrenaline in the business. It's not exciting all the time, guys. Eventually that goes away. The excitement and the thrill and running on adrenaline and cortisol and, like, the big, exciting, like, constant season of winning, that becomes very addicting. And it's very easy to think when your business isn't that anymore, that, like, you shouldn't be in your business anymore because this isn't a good business anymore. It should always, like, that's not business. That's not real life. That thinking it should always be fun. It should always be exploding and growing and winning and you know, this linear process. And it's like we can say that cognitively and be like, yeah, I know that it's not always a season of winning and I know there's hard seasons. But also, I see a lot of people jump ship when it's not fun anymore. I see a lot of people move on to the next thing or I see people hang out in the danger zone for I don't even know how long. So this is me just encouraging you today to get out of the danger zone. Remind yourself of what you want and give yourself permission to go for it. I hope you enjoyed this week's Shorts sweet and simple episode. And by the way, if you have not done our 7 day content to conversations challenge, it is a pay what you want challenge to get more conversations with customers. People are getting new teammates and new customers. I didn't even promise new customers and new team members, but it's happening in less than seven days. People are seeing better engagement. They feel way less drama around their social media strategy. So you want to head over to our show notes and jump in that challenge? All right, friends, we will catch you next week in the next episode.
- [12:47]
This is the beginning.
- [12:53]
Kristen Boss
That's a wrap for today's episode.
- [12:55]
Unknown
Listen, if you love what you heard.
- [12:56]
Kristen Boss
Here today, I would love for you.
- [12:57]
Unknown
To leave a real quick rating and a review.
- [13:00]
Kristen Boss
This helps the show get discovered by new people.
- [13:02]
Unknown
Be sure to take a screenshot of.
- [13:04]
Kristen Boss
Today'S episode and shout us out on Instagram.
- [13:06]
Unknown
We'll shelt you write back out.
- [13:08]
Kristen Boss
If you'd like to find additional resources or discover how to work with me, head to www.kristenboss.
- [13:14]
Unknown
Com.
- [13:15]
It starts right here.