219. Mini Series: Paycheck Plateau #1

Summary

Podcast Summary: The Kristen Boss Podcast - Episode 219: Mini Series: Paycheck Plateau #1

Host: Kristen Boss
Release Date: July 15, 2024
Description: In this episode, Kristen Boss launches the first installment of her three-part mini-series on "Paycheck Plateaus," targeting everyday entrepreneurs and business owners. She delves into the challenges entrepreneurs face as their initial surge of business growth begins to slow, offering insights and strategies to overcome these common obstacles.

---

1. Introducing the Paycheck Plateau Mini-Series

Kristen begins by announcing a new mini-series focused on the three different paycheck plateaus that entrepreneurs inevitably encounter:

"I'm going to be talking about the three different paycheck plateaus that happen in this business. It's not if, it's when."
[03:17]

She emphasizes that understanding and addressing these plateaus proactively can prevent prolonged periods of stagnation.

2. Defining Paycheck Plateau Number One

The first plateau typically occurs during the early stages of building a business when initial excitement meets reality. Kristen outlines the symptoms and causes:

"Paycheck plateau number one is when you've gone through your trusty list of people that you feel comfortable talking to... and you're in the 'oh, now what?'"
[21:34]

This phase is characterized by a slowdown after reaching out to close friends and family, leading to questions about sustaining growth.

3. Understanding Your Trust Network

A critical factor in overcoming the first plateau is evaluating the size and strength of your existing trust network. Kristen explains:

"Whenever you start this business, you come into this business having already established a network of connections and trust... that determines the size of your trust network when you first come to this business."
[04:07]

She advises entrepreneurs to assess their current relationships and understand how deeply their network trusts and values them.

4. The Law of Diminishing Returns

Kristen introduces the concept of the law of diminishing returns in the context of social selling:

"It means eventually more effort doesn't give you greater results. In fact, it hurts your results."
[09:18]

She warns that without expanding the network, continued efforts to sell within a limited group can lead to reduced engagement and sales.

5. First Wave of Customers and Saturation

Discussing the initial surge in customers, Kristen highlights how saturation occurs once the immediate network has been tapped:

"Your first wave of customers is people who you have had the most relational equity with and that you've given the most value to."
[11:17]

As these early customers are exhausted, finding new buyers becomes challenging.

6. Market Transition Challenges

Transitioning from selling to close contacts to a broader audience requires strategic adjustments:

"The market transition is realizing... you need to change up your content strategy."
[17:54]

Kristen emphasizes the need for creating curiosity and strategic content to engage a wider, less familiar audience.

7. Strategies to Overcome Paycheck Plateau #1

Kristen offers actionable strategies to navigate and overcome the first paycheck plateau:

• Expand Your Network:

  "Time to be social and add value and be more strategic."
  [21:40]

• Enhance Content Quality:

  "Stop asking the same customers to keep buying from you and start broadening your audience to expand your customer base."
  [21:43]

• Provide Value Beyond Products:

  "Value is simply, can you save them a Google search? Give them a good reason, like giving them a life tip, a hack."
  [19:57]

• Position Yourself as a Problem Solver:

  "When you solve problems, they just see you as a problem solver."
  [20:22]

Kristen also recommends participating in her "Seven Day Content to Conversations Challenge" as a litmus test to evaluate and enhance audience engagement.

8. Maintaining Consistency and Quality

While consistency in posting is essential, Kristen underscores the importance of content quality:

"Good job on being consistent, but now we've got to work on our quality."
[14:44]

She points out that merely posting frequently without offering genuine value can alienate potential customers.

9. Conclusion and Next Steps

Kristen wraps up the episode by reiterating the inevitability of paycheck plateaus and the importance of proactive strategies to sustain business growth:

"First paycheck plateau is when you've gone through your hot leads... now what? Time to be social, add value, and expand your customer base."
[21:34]

She invites listeners to engage with her challenges and resources to better navigate these business transitions.

---

Key Takeaways:

• Assess Your Trust Network: Understand the foundation of your existing relationships to gauge potential business growth.

• Recognize the Law of Diminishing Returns: Be aware that focusing solely on a limited network can lead to decreased engagement over time.

• Embrace Market Transitions: Shift your strategies as your audience grows beyond close contacts to maintain momentum.

• Enhance Content Strategy: Focus on creating valuable, curiosity-driven content that appeals to a broader audience.

• Position as a Problem Solver: Offer solutions and value that extend beyond your immediate products to build trust and authority.

By addressing these areas, entrepreneurs can effectively navigate the first paycheck plateau and lay the groundwork for sustained business success.

Transcript

[Kristin Boss]

Hey there.

I know if you're like a lot of my listeners, you're listening here week after week, maybe binging my podcast and trying to take all the notes and really implement it into your business. But here's the thing. There's something between knowing what to do and actually doing and following through and trying to piece everything together on your own. Well, you don't have to do that. I don't want you struggling any more than you have to be. Which is why I want you to check out the Hub.

The Hub is the ultimate place for.

You to learn the foundational habits and skills such as connecting, building relationships, writing content, and how to sell without feeling icky in the online space. It is the ultimate place for you to learn the sustainable habits and business skills in the social selling space. The other offer you need to look at is if you are ready to expand into your cold market, grow your audience, learn the skills of lead generation talking to a target market, and learn sustainable business strategies that really are evergreen. No matter what business model you're in, you're going to want to check out the Social Selling Academy. The links are in the show notes. Of course we have all kinds of testimonials because I've helped thousands of students just like you, so be sure to check that out. Now back to the show.

[Unknown]

I see you with brand new eyes. No, I've never been so sure. Take my head, let's run into the unknown. This is the beginning.

[Kristin Boss]

You're listening to the Kristen Boss Podcast. I'm your host, Kristin Boss. As a best selling author and performance coach, I'm on a mission to share about sustainable and purposeful approaches to both business and life. Each week I bring relevant topics that I believe are necessary to create a life of purpose, significance and meaning. Entrepreneurship is about so much more than growing your bottom line.

It's about who you are becoming in.

The process and building a life that is truly extraordinary. Entrepreneurship is really just the beginning.

Hey bosses. Welcome to another episode of the podcast. I just got back from the most fantastic and fun lake trip with my family in Minnesota. You guys, lake life is a good life for those of you who do. You know, your boating on the weekends and having a blast in the summer. I get it.

[Unknown]

I get it now. I love it. I had the best time making memories.

[Kristin Boss]

With my kids, my family. I think it might be a tradition that we keep up with. So all my Minnesota people who might be listening, you guys got it Good. In the summer, I don't want to go there. In the winter, I Feel like Colorado. We have it pretty good in the winter. Anyways, I want to talk about something.

[Unknown]

Different I'm doing for the next few episodes, and it's going to be a mini series released in three parts where I'm going to be talking about the three different paycheck plateaus that happen in this business. It's not if, it's when and depending on when you choose to address the problem, like addressing it and getting ahead of the problem. I kind of want to give you the. The warning signs of when the plateau.

[Kristin Boss]

Is coming and what you can do.

[Unknown]

To correct it before it actually becomes a problem. And if you're in the current paycheck.

[Kristin Boss]

Plateau, how to get out of it quickly.

[Unknown]

Because no matter what, these plateaus are guaranteed to happen.

[Kristin Boss]

So today is going to be about.

[Unknown]

Paycheck plateau number one, and then next.

[Kristin Boss]

Week, paycheck plateau two, and then the third week, paycheck plateau number three.

[Unknown]

So I'm gonna talk about what it.

[Kristin Boss]

Is, why it happens, and what you.

[Unknown]

Need to do to solve for it.

[Kristin Boss]

All right, so let's talk about paycheck plateau number one. We're gonna take you into your earlier.

[Unknown]

Season of starting social seller.

[Kristin Boss]

You're excited. You have tried the product.

[Unknown]

Someone told you about the business, and this is where people kind of get hung up. They're like, well, what if I came.

[Kristin Boss]

To this for the business and I.

[Unknown]

Didn'T have a product or a story.

[Kristin Boss]

Or, you know, a win with my product right away and I just started.

[Unknown]

Talking about the business? That's fine.

[Kristin Boss]

It still applies here.

[Unknown]

But I think you need to know this.

[Kristin Boss]

So whenever you start this business, you come into this business having already established a network of connections and trust, and.

[Unknown]

Depending on how social you are, how plugged in you are with your communities, how active you are, that determines the size of your trust network when you first come to this business. So let me give you an example.

[Kristin Boss]

Somebody who has been hiding in their house since COVID doesn't really socialize, isn't.

[Unknown]

Really out there meeting people, spends most of their time scrolling, maybe engaging in.

[Kristin Boss]

Some forums and just hiding on their Kindle.

[Unknown]

They're not going to have a large trust network coming into this business because they haven't been talking to a lot of people. They haven't built a lot of rapport with a network where they're like, oh, Kristin is somebody who, whenever she recommends.

[Kristin Boss]

A restaurant, a product she likes, or.

[Unknown]

An experience, I listen to her and.

[Kristin Boss]

I do what she says. So knowing that, I think it's important.

[Unknown]

To first Go in with an honest.

[Kristin Boss]

Assessment of what is my current and.

[Unknown]

Active trust network that I currently have going into this business.

[Kristin Boss]

So some of you, you're comparing yourself to others who are like getting customers very quickly.

[Unknown]

And what you aren't taking into account is what their trust network looked like before they joined this business. Which is why some people that are already creating content, sharing about products they.

[Kristin Boss]

Love, you know, influencers, however you want to say it. If they're people that are already social.

[Unknown]

Getting to know people, getting to know people, adding value to their communities, when they decide to share about a product, they see a fast return on them, sharing that with their network because they've already been giving value to their network in some capacity before they decided to monetize from their network. Now this is the thing guys, if you ever want to monetize from a network, whether it's in person or on social media or in the business place.

[Kristin Boss]

What selling is, is, it's an exchange of value.

[Unknown]

So they give you something that they value, which is their time and their money, in exchange for a product that has a certain amount of value. Now in order for them to surrender something that they value, like their time, their effort, their energy, their money, they have to see you as somebody who can give them value. So if there's an exchange of value.

[Kristin Boss]

We have to look at how many.

[Unknown]

Relational deposits or valuable deposits have you been making into a specific network before you make a withdrawal?

[Kristin Boss]

It's, I've, I've, I've heard people use this expression like, like having a bank account. Like if you have nothing in the.

[Unknown]

Bank and you go to make a.

[Kristin Boss]

Withdrawal, there's literally nothing to take out of the bank. But you have to be able to.

[Unknown]

Work and actually make deposits, consistent deposits. And when you make a withdrawal, you have to make sure you're not depleting the entire bank.

[Kristin Boss]

And if you do deplete the entire.

[Unknown]

Bank account, then you have to work on building up the account again, which is like growing an audience, growing trust.

[Kristin Boss]

Creating that like no trust factor with people. So when you come into this business.

[Unknown]

The moment you decide to say, sure, I'll talk about this product, or sure, I can make a couple extra hundred dollars a month online. It's your responsibility to be self aware.

[Kristin Boss]

Of what your network, how hot your network is. This is also, also partly why I.

[Unknown]

Built the seven day Content to Conversations challenge, because it actually is a litmus test for your network. It tells you how much trust you currently have with your network. What's your engagement look like, how much rapport do you have and how ready.

[Kristin Boss]

Is your network to buy from you?

[Unknown]

And so that whole seven day challenge, not only is it a litmus test, but it also helps wake up your audience and teaches you kind of the mechanics of what it means to be somebody who deposits value in the world.

[Kristin Boss]

Now I will say when you coming.

[Unknown]

Into this business model, when you're deciding.

[Kristin Boss]

To sell online, I don't care what.

[Unknown]

Amount you want to make from it, you have to put on your business owner hat. Even if you're like, but I only want to make a hundred dollars a month, you still have to think as a business owner.

[Kristin Boss]

And this is where I think people.

[Unknown]

You know, quit too soon or they get frustrated, they don't understand, like, oh.

[Kristin Boss]

Well, if I don't have a lot.

[Unknown]

Of value that I've been putting into.

[Kristin Boss]

My network, then if I'm just to.

[Unknown]

Make a post about this product, it would be unfair of me, not just to myself but to my audience to expect them to buy from me with their hard earned money in the first post.

[Kristin Boss]

Now I think our audience was more forgiving when cash was maybe more readily.

[Unknown]

Accessible, when there was different conversations around.

[Kristin Boss]

On the market and you know, finance rates and we're also in an election.

[Unknown]

Year so people are very much still spending their money.

[Kristin Boss]

They just want to want to spend.

[Unknown]

Money on things they value. So if you are not getting customers, there's likely something going wrong in the value equation. You're either not giving them enough value where they, they don't trust you yet.

[Kristin Boss]

You haven't put a lot of, you know, you haven't created a lot of relational equity in order to with withstand, you know, making a withdrawal on that.

[Unknown]

Relationship or you, they just don't understand.

[Kristin Boss]

The value of what your product is. So all that to say is when.

[Unknown]

You come into this business, you have that established initial trust network and depending.

[Kristin Boss]

On how social, how valuable, how interactive.

[Unknown]

You bent with your community tells you roughly how large your pool is. Now some people come to this business.

[Kristin Boss]

With a very large pool and it takes a long time for them to see, for them to hit the law.

[Unknown]

Of diminishing returns with that pool.

[Kristin Boss]

You might be like, Kristin, what is.

[Unknown]

The law of diminishing returns?

[Kristin Boss]

It means eventually more effort doesn't give you greater results.

[Unknown]

In fact, it hurts your results. So there is a point where you can be making a lot of posts with a network that you have a lot of trust with and eventually if you haven't grown that network, you're eventually.

[Kristin Boss]

Going to tap out on how many Interested people are in your network.

[Unknown]

And so depending on how big that pool is, kind of tells you how.

[Kristin Boss]

Long you're going to be able to kind of survive, so to speak, with that specific pool of people.

[Unknown]

So let's say you have a trust network of a hundred people.

[Kristin Boss]

When you enter this business, those a.

[Unknown]

Hundred people, you'll probably hit the law of diminishing returns.

[Kristin Boss]

Meaning like kind of market saturation within.

[Unknown]

Your own network faster than somebody who has a network of a thousand people.

[Kristin Boss]

Does that make sense?

[Unknown]

All right, so this is where paycheck plateau number one comes in, is people get excited. They're so excited to share.

[Kristin Boss]

And they are like, well, I saw.

[Unknown]

My friend post about the product and.

[Kristin Boss]

It made me interested, so that's all I'm going to have to do too.

[Unknown]

Post about a product and my friends will be interested. Well, it depends on, again, how value you've been to your network and how social you've been. If you haven't been social, if you.

[Kristin Boss]

Haven'T been giving people value, you're going to get nothing but crickets.

[Unknown]

And this is why I have the.

[Kristin Boss]

Seven day Content to Conversations challenge to.

[Unknown]

Kind of teach you how to change that dynamic.

[Kristin Boss]

Okay, now let's say you get your nibbles. Like some people that have been social, they have their initial network of people. And this is what I'm going to.

[Unknown]

Call the first wave of customers. These are your first people that buy from you, become your customers, get excited.

[Kristin Boss]

Some people call this your dirt list. Like, you could sell dirt and they'd still buy from you.

[Unknown]

I think we're out of the dirt list era.

[Kristin Boss]

I don't think anybody's buying products to.

[Unknown]

Do you a favor anymore. People are only buying things that they truly want, period.

[Kristin Boss]

They're not going to buy something just.

[Unknown]

Because they like you. Maybe your mom, maybe.

[Kristin Boss]

Okay, but your first wave of customers is people who you have had the.

[Unknown]

Have the most relational equity with and that you've given the most value to. Okay, so this is where we see our initial small search.

[Kristin Boss]

Now, some people, they don't see a surge at all. And they think, oh, no, everybody hates me.

[Unknown]

Nobody wants my product.

[Kristin Boss]

What did I do? I should leave.

[Unknown]

No, that's not the problem. The problem is, is that your audience.

[Kristin Boss]

You'Re coming on the scene, asking for a sale when you haven't created that relationship with them yet.

[Unknown]

It's too soon.

[Kristin Boss]

They're like, whoa, too soon. It's like, you know, meeting somebody on a first date and within, like going from a handshake to A kiss in.

[Unknown]

Five seconds and being like, whoa, whoa.

[Kristin Boss]

I wasn't ready for that yet.

[Unknown]

You're just moving in too soon.

[Kristin Boss]

So it doesn't mean like, oh, no, everybody hates you. It's like, oh, I see what happens here. I got a. Okay, I got to show up consistently. I got to add some value to the marketplace, all right? I got my work cut out for me. So we have our first wave of customers. And this is when I think people can have, depending on the response of.

[Unknown]

Their market, they can have a misguided sense from that point of how they.

[Kristin Boss]

Think their business is going to go. So if they're like, they get 10 customers, you know, in their first, you know, 60 days, they're like, wow, this is easy.

[Unknown]

This is great. You're excited, you're on a roll.

[Kristin Boss]

You're like, heck, yes.

[Unknown]

Maybe you hit your first rank in the company. Maybe you made your first hundred dollars.

[Kristin Boss]

Maybe you're like, wow, this is amazing.

[Unknown]

And then fast forward and suddenly your posts aren't getting the traction and the engagement that they used to.

[Kristin Boss]

Suddenly, no one's messaging you anymore. The people that were willing to host parties, they've already done it. They've told their.

[Unknown]

They've already, like. And you've said, hey, is there anybody.

[Kristin Boss]

Else you know that'd be willing to host a party? They're like, nah, I've already told everybody.

[Unknown]

I've told people.

[Kristin Boss]

So you're like, oh, crap, hold on here. I've taught all my friends and family.

[Unknown]

They all know what I sell, they all know what I do. All my hosts have, like, hosted. And there's.

[Kristin Boss]

I've hit a saturation with how many.

[Unknown]

Products they can buy at a certain time.

[Kristin Boss]

And by the way, it's natural for people.

[Unknown]

Even if you sell a consumable product, you can't expect a perfect order history.

[Kristin Boss]

Because people are imperfect. So they're going to miss doses, they're going to skip a week, and you're going to get a phone call or a text that says, oh, you know what? I got to skip my order this month. I've got way too much supply of this.

[Unknown]

And when you haven't created a robust.

[Kristin Boss]

Customer base, you suddenly become very attached.

[Unknown]

To their ability to order that month.

[Kristin Boss]

Or not being like, what do you mean? Oh, can I introduce you to a different product? What about this? What about this? We become very needy in our transactions.

[Unknown]

With them, instead of service oriented, being.

[Kristin Boss]

Like, great, I'm so glad that you.

[Unknown]

Are stocked up on this.

[Kristin Boss]

Would you like to.

[Unknown]

There's another product that you could maybe be interested.

[Kristin Boss]

How else can I serve you? That's it. But this is what happens when, after.

[Unknown]

The first wave of customers, there's a very natural, normal lull.

[Kristin Boss]

And this is when people are like, oh, no, what do I do?

[Unknown]

And then they start thinking, maybe it's the economy, maybe it's the price.

[Kristin Boss]

I don't know what I'm doing.

[Unknown]

And I find that this person is still relatively consistent. Because some of you, like, I preach consistency all day.

[Kristin Boss]

And what's so fascinating is I've gone and I've audited some.

[Unknown]

Some people, and I've seen their posts, and they're actually very consistent.

[Kristin Boss]

But when I look at how they're showing up, I'm like, oh, I see.

[Unknown]

Exactly why people aren't buying from you. You're way too informational. Everything you talk about is about your product. I don't see you giving value. There's no hooks in your captions. And I can see how you're not drawing people in.

[Kristin Boss]

You're actually pushing them away. So I want to say, hey, good job on being consistent, but now we got to work on our quality. At first, you got to work on.

[Unknown]

Like, consistency, and then the second step of consistency is then to work on.

[Kristin Boss]

The quality to improve the results.

[Unknown]

Okay, so this is paycheck plateau. Number one is when you have gone.

[Kristin Boss]

Through your trusty list of people that.

[Unknown]

You feel comfortable talking to.

[Kristin Boss]

Because a lot of people say, kristen, I've talked to everybody I could possibly talk to. I'm like, oh, no.

[Unknown]

What you've actually done is you've talked to everybody that you feel comfortable talking to, and you don't know how to.

[Kristin Boss]

Have conversations with people that you're not.

[Unknown]

Super familiar with or you don't have.

[Kristin Boss]

A friendship with yet.

[Unknown]

And this is where people start. Their faces start to melt, and they're.

[Kristin Boss]

Like, what do you mean? What do I have to do? Does this mean I have to be spammy? Does this mean I send the copy, copying copy and paste messages to people?

[Unknown]

Does this mean I send a script? No, no, no, no, no.

[Kristin Boss]

None of it. What you've actually happened is you're now.

[Unknown]

In what I call a market transition. And with every market transition, if you are not ahead of the game, there.

[Kristin Boss]

Is a paycheck plateau.

[Unknown]

And depending on how long it takes you to adjust to the market transition.

[Kristin Boss]

Will determine how long you were in the valley of paycheck plateau misery, wondering, what happened? Why is my paycheck going down? Why are my customers not consistently ordering with me?

[Unknown]

And this can happen.

[Kristin Boss]

It happens at different times for everyone.

[Unknown]

Someone's like, well, this happened to me at six months.

[Kristin Boss]

Will this happen to me in six days? It depends on the size of your.

[Unknown]

Trust network when you start.

[Kristin Boss]

Okay. And so with this market transition is this tells me, okay, listen, how you.

[Unknown]

Talked to your good friends and you.

[Kristin Boss]

Making a post being like, oh my gosh, I'm so excited. I've never felt better. Well, your mom or your cousins or your friends down the street, they're like.

[Unknown]

Oh my gosh, what? Why are you feeling so good? I want to hear that type of posting doesn't land the same with your broader warm market. People that aren't in close proximity to.

[Kristin Boss]

You, people that aren't like close friendships with you.

[Unknown]

These might be people that you see.

[Kristin Boss]

In passing or people that you're Facebook.

[Unknown]

Friends with, but you never see their.

[Kristin Boss]

Posts and you're like, oh my gosh, I haven't talked to them in like 15 years.

[Unknown]

This is who I'm talking about. They don't care about you posting suddenly.

[Kristin Boss]

Like, being like, I've never felt better.

[Unknown]

They actually need a reason to consume your content.

[Kristin Boss]

Especially in today's day and age when.

[Unknown]

Right now, like, people are so lazy in their scrolling and their engagement that to get people to take the extra.

[Kristin Boss]

Effort to just like or comment is shocking to me.

[Unknown]

Which is why we can't always go.

[Kristin Boss]

Off of likes and comments because that's.

[Unknown]

Only a small percentage of people who.

[Kristin Boss]

Are actually seeing your content, but they're just too lazy to like or comment.

[Unknown]

You can't get too hung up on on that. Okay, so the market transition is realizing, okay, I'm no longer talking to my closest friends and family. I'm now talking to my broader warm market, which means I need to change up my content strategy.

[Kristin Boss]

Whereas before you can just kind of talk about whatever, maybe you're inspirational, but here, now, you actually have to be somebody who creates value, who does strategic.

[Unknown]

Content creation and takes people on a journey so that you can create curiosity, so that they are asking you questions. The most important skillset you can have.

[Kristin Boss]

In the social selling space, in the.

[Unknown]

Business space, period, is creating curiosity create getting somebody to think, wait, what's that?

[Kristin Boss]

I wonder why, like, not giving all the answers, some of you like, in your desire, Because I think it comes from a good place. You're like, if the more information I.

[Unknown]

Give people, the better it will help them make a decision. Which in fact, it's the opposite. If you give them too much information, their brain shuts down and they decide to make no decision whatsoever. Their brain goes into overwhelm and then.

[Kristin Boss]

Actually they start to hear white noise.

[Unknown]

They don't even see it. I was actually auditing someone's post recently.

[Kristin Boss]

And she's like, I'm super consistent.

[Unknown]

Why isn't anybody buying from me? And I went and scrolled her feed.

[Kristin Boss]

And I said, oh, because your posts.

[Unknown]

Are so long winded it reads like a giant run on sentence.

[Kristin Boss]

I my eyes glaze over. You don't have something that's compelling for me to read? I'm my eyes glaze over and I just scroll by.

[Unknown]

This is why you actually have to learn to do a different type of content when you hit a market transition. So what is the solution here?

[Kristin Boss]

The solution is realizing I have to go and talk to people.

[Unknown]

I now need to be social and I now need to network with people.

[Kristin Boss]

Outside of my immediate comfort zone. And that is, and if, unless you.

[Unknown]

Decide to expand who you talk to and get out there and be more strategic with your content and think about.

[Kristin Boss]

Okay, how does my con, how, how.

[Unknown]

Can I serve them? Make their day? Save them a Google search. That's what value is.

[Kristin Boss]

You might be like, you might be really confused on like what's value.

[Unknown]

Value is simply can, can you save them a Google search?

[Kristin Boss]

Give them a good reason, like giving them a life tip, a hack, something to get them to think differently.

[Unknown]

Educating on something that's not about your product but that would make their day better. Thinking about solving a problem for them that's not related to the product.

[Kristin Boss]

But you just. Because when you solve problems, they just.

[Unknown]

See you as a problem solver.

[Kristin Boss]

Some of you have like, for example, gut health products.

[Unknown]

You don't need to be a wizard.

[Kristin Boss]

Of gut health for someone to trust.

[Unknown]

You to try your gut health products.

[Kristin Boss]

You can be a hair expert where you're just sharing all your favorite hair tips. And because you're sharing your hair tips and they're like, wow, this is so helpful. You know, ever since I started sleeping.

[Unknown]

With a silk pillow because you told.

[Kristin Boss]

Me to and you know, leaving my mask, my hair mask in, you know, a couple minutes longer, my hair is.

[Unknown]

Better and healthier than ever, they now see you as a problem solver.

[Kristin Boss]

So in their mind it's easy for them to be like, well, if you.

[Unknown]

Helped me with my hair and you talk about gut health products and you.

[Kristin Boss]

Even say, hey, and another way to do this is by having collagen and.

[Unknown]

Caring for your gut and these are.

[Kristin Boss]

The favorite products I use, well, you.

[Unknown]

Helped me with my hair. Why wouldn't you help me with my gut?

[Kristin Boss]

So now I have trust because of.

[Unknown]

How you helped me with my hair. There's another podcast episode called the Bridge of Trust. I highly recommend you listen to that.

[Kristin Boss]

Episode because it deals with consumer psychology.

[Unknown]

And how to position yourself as somebody.

[Kristin Boss]

As a problem solver so that people want to buy from you no matter what. All right, so first paycheck plateau is.

[Unknown]

When you've gone through your hot leads, your friends and your family, and you're in the oh, now what?

[Kristin Boss]

The now what is time to be social.

[Unknown]

Time to add value and be more strategic and stop asking the same customers to keep buying from you and start broadening your audience to expand your customer base.

[Kristin Boss]

All right, friends, if you found this helpful, share with a few friends.

[Unknown]

And if you haven't taken the seven.

[Kristin Boss]

Day content to Conversations challenge to give.

[Unknown]

You the litmus test.

[Kristin Boss]

You guys, it's.

[Unknown]

It's pay what you want. It could be as little as a dollar.

[Kristin Boss]

The average person's paying five bucks right now, but I promise you, it's worth way more than that. People are getting team members, new customers. It is the perfect litmus test to understand where your audience is and what the mechanics are to start operating differently.

[Unknown]

Outside of your immediate friends and family.

[Kristin Boss]

All right, guys, we'll catch you in the next episode.

[Unknown]

This is the beginning.

[Kristin Boss]

That's a wrap for today's episode.

Listen, if you love what you heard.

Here today, I would love for you.

To leave a real quick rating and a review.

This helps the show get discovered by new people. Be sure to take a screenshot of today's episode and shout us out on Instagram. We'll shout you right back out.

If you'd like to find additional resources.

Or discover how to work with me, head to www.kristenboss.com.

[Unknown]

It starts right.