Kristin Boss (0:05)

Hey there.

Kristin Boss (0:05)

I know if you're like a lot of my listeners, you're listening here week after week, maybe binging my podcast and trying to take all the notes and really implement it into your business. But here's the thing. There's something between knowing what to do and actually doing and following through and trying to piece everything together on your own. Well, you don't have to do that. I don't want you struggling any more than you have to be. Which is why I want you to check out the Hub. The Hub is the ultimate place for you to learn the foundational habits and skills such as connecting, building relationships, writing content, and how to sell without feeling icky in the online space. It is the ultimate place for you to learn the sustainable habits and business skills in the social selling space. The other offer you need to look at is if you are ready to expand into your cold market, grow your audience, learn the skills of lead generation talking to a target market, and learn sustainable business strategies that really are evergreen. No matter what business model you're in, you're going to want to check out the Social Selling Academy. The links are in the show notes. Of course we have all kinds of testimonials because I've helped thousands of students just like you, so be sure to check that out. Now, back to the show.

Unknown (1:23)

No, I've never been so sure. Take my head. Let's run into the unknown. This is the beginning.

Kristin Boss (1:36)

You're listening to the Kristen Boss Podcast. I'm your host, Kristin Boss. As a best selling author and performance coach, I'm on a mission to share about sustainable and purposeful approaches to both business and life. Each week I bring relevant topics that I believe are necessary to create a life of purpose, significance and meaning. Entrepreneurship is about so much more than growing your bottom line. It's about who you are becoming in the process and building a life that is truly extraordinary. Entrepreneurship is really just the beginning.

Kristin Boss (2:13)

Hey. Hey bosses. Welcome back to another episode of the podcast. Listen. This week, now that I'm thinking about it, hold on, check my calendar. This week the doors for the Hub are opening. So if you're on the wait list, you get to be first to know. And again, once the spots are sold out, they're sold out. Once the doors close, they close. And you have to wait until September. So if you do not want to waste your waste your time earning when you could be earning money again. We have students that have gotten as many as 20 brand new customers in their first 14 days of joining the Hub. We have people making Their money back. People saying, oh my gosh, I have customers coming out of the woodworks. I have people messaging me in my dms. This is a completely different experience. I didn't know. And what's. I think even more fun is people are saying, I'm having fun in my business. I never would have thought being relational and connecting with people could be fun. When I had, I used to dread it so much because how I teach building relationships and connecting and conversations inside the hub is so, so natural. It will feel like, it will almost feel like you're not working your business and you'll be like, no, there's no way that this is it. I'm like, yes, yes, it is. It really can be that simple, that organic, that natural. No weirdness required at all. So our doors open this week. You want to make sure you're in the wait list so that you are first to know, because once it sells out, it sells out. And by the way, we do this so that we can ensure that the people who join, we are helping them see results. I have amazing community managers and coaches in there, people that have gone through all of my programs who have built multiple six figure businesses, and they are there to encourage you, champion you, and answer questions. It's amazing. Can't wait to have you in there. All right, let's get to paycheck plateau number three. All right, so paycheck plateau number one. We talked about transitioning from your friends and family into your broader warm market. Really learning to, okay, how do I sell outside of my immediate friends and family? Or maybe the people I, you know, it maybe sometimes when you're onboarded to your company, people are like, hey, make a list of a hundred names. And oh, I could have. You know what, that's gonna be another podcast episode. The list of a hundred names. Come. I'm gonna teach you how to think about that differently in a way that actually serves you. So maybe you had the list of a hundred names and you're like, crap. Well, you're not going to build. You're not going to have a sustainable 500amonth business with just a hundred names. You might. It just depends who's on that list. Some people, you know, their hundred names are, you know, maybe more, well, networked than your hundred names. It just depends, but we'll see. That's, that's always. What I'm gonna say is like, sustainable, ongoing business is a much larger network. All right, so we're talking about paycheck plateau number one is how do I sell beyond My friends and family. Paycheck plateau number two is all right, now that I'm out of my warm market, I now know that the only way for me to grow my paycheck is I have to expand my audience or getting in front of new people. And so that's where we talked about the cold market transition. And that's when you have to do a cold market strategy. You have to have a niche, you have to understand lead generation. You have to. We take the concepts of paid traffic and we apply it to our socials in order to get people to engage. And now we're going to talk about paycheck plateau number three. All right. In particularly in this business. Now, whether you are, you know, I specifically serve network marketers. However, if you are, and I think what I'm, what I'm really working on is speaking to people that might. As we are seeing kind of the rise of this affiliate trend, there's still a paycheck plateau. It still applies to every single, whether you're affiliate based or team building based. Okay. Or if you're just a coach who is selling services or whatever. So the next plateau is, I'm going to call leveraging your time is eventually you will realize that you are still trading your time for money until you learn to either leverage a team, leverage your time. I'm going to explain both of those. This is the concept of kind of like scaling your efforts. So, you know, a coach doesn't build a team, a course creator doesn't build a team. But eventually they have to figure out how can I increase my impact. The number of people I serve in a way that's leveraged, that's scaled, meaning I can make the, you know, reach the most amount of people. That's not directly tied to me. Right. And so that is kind of like the scaled concept. But let's stick with our network marketing concept. So let's say you're figuring out your cold market. That's lever number one. Lever number two is team building. Now that is when you actually start bringing people into your organization not just for like, hey, do you want to like, you know, make your money back on your investment of products and like a couple people hosting for you here and there. I'm talking about actually bringing in people who want to have an online business in the online space or someone who wants to have a business where they serve others and build their own customer base. I see a lot of drama behind this. And someone was like, I just, I was coaching a student recently and she said, I just don't know if I have belief in this business model. I said, I said, well, do you have a customer base? She's like, I do. I was like, oh, do you make money on your customer base? She's like, yeah. I was like, by every definition, you are holding a viable business model. You have a product or good that you sell and you have a base of customers. You have a viable business. What part of you tells you that you can't talk about this business? Because all team building is, is asking somebody like, hey, there's going to be people who just want to be your customers that just want to enjoy your product and maybe have a referral link where they're like, hey, I like it. Here you go. And maybe they save some money with like a referral link, but they're not actively building a business and growing a team or building a business where they're like, I would like to have a monthly income from a pool of customers that I serve on a regular basis by selling them products that solve a problem. That's really what it is. Friends. It is so important you differentiate this in your marketing so you're not just saying, hey, you know, monetize your scroll, make a little money here or make your money back. Like, there is affiliate language and then there is business builder language. Affiliate language is like, hey, just, you know, share a link. When people ask what you like, just share a link. Just drop it in your stories. That's affiliate language. Like an affiliate doesn't care about, like checking in with your customers, ensuring your customers are having a good experience communicating with your customers, all those things. What you have to actually think about is, all right, when it comes to building a team, I have to talk to people who have a desire to have a business where they have flexibility with their time with how much, like with choosing what they want out of the business. Somebody might be like, I only want to work 10 hours a week. Which guys is a part time job. Let's just start talking about this the way it is. If you're listening to this particular episode, paycheck plateau number three, I'm going to talk to you like, like, I want to say like a big girl, but a guy might be listening to this. I'm gonna talk to you as a business owner. Okay? Paycheck plateau number one might still have been like, you know, I'm feeling this out. Maybe this is still a hobby. Paycheck plateau number two, that's somebody deciding to move from hobby to business owner here. Paycheck plateau number three is you are deciding. You've already decided. You're a business owner. You already decided. You were like, all right, I want to make substantial income in this space, and I want to do it through two ways. I want to expand my audience, and I want to expand my team, because your network is only so big, but when you grow a team, you're learning to leverage their networks. You're helping people have an online business with customers that they take care of. That is a viable business, Friends. It is not a team of people, just recruiting team members. That's a pyramid scheme. It's. I have. I have people I help who want to make money by having a customer base by selling a good product or service in the online space and serves their people right. And then from there, they. You help them learn to leverage their warm market. And then if they decide they want more, you help them move into their cold markets by expanding their networks. You are expanding your networks and therefore your earning potential. These are the two avenues, friends. In the social selling space. These are the two avenues. Leveraging the networks of others and expanding your own network. So expanding your network through growing a cold audience and having. And having an online brand and doing lead generation and then expanding your impact by building a team of people who want to have their own business and teaching them to do the same. So it's team building. And people have so much drama about this. They're like, I haven't had enough success to talk about this business. I'm like, do you have one customer? Okay, yes. Great. You haven't. You have a viable business. You can talk to somebody about this, and you don't have to be this expert. You don't have to be at the. You know, on the stage in your company to be somebody who can help someone get their own first customer. What if it's just as simple as, great. You get a customer. Awesome. You teach somebody else to get a customer, and you help them build their confidence to get their second customer while you get your second customer. I want to give you a really good example of this because some of y'all have so much drama about your ability to help people that you think you need to have arrived. So I know I talk about my hobby account, but there's part of the reason why I started my hobby Fitness account was because it actually helps me get into your mind when I'm creating content that has nothing to do with social selling. And I'm watching how my own audience. Audience interacts with me. Okay. On something that has nothing to do with building A business. It's about fitness, okay? So all of these principles. I'm applying what I preach in real time on my hobby account. So here's what I did. I started this account. Now, some of you would be like, I can't start an account unless I've already lost the weight. Well, for me, I'm like, all right, you know, I want to start this journey. And so all I did was start an account saying, hey, I'm starting this account to share my journey as I'm going along, and hopefully it'll inspire you, too. I'm just sharing, right, guys? Same with business. I was even like, I'm not an expert. I'm just figuring out what I know. I'll point you to other accounts. I'm learning from you guys. I'm not even. I'm not even a. I'm not even a trainer. Like, I'm a certified weight loss coach, which is funny, but I'm not. I'm not a personal nutritionist. I'm not a personal trainer. I'm none of those things. So. So by every, like, by a lot of my students reasonings, I could have used the same reasoning, be like, well, I can't do that. I can't talk about this because I'm not certified. I'm not an actual trainer. I'm like, no, I'm just going to share what I'm learning as I go. So that's what I started doing. I was like, hey, I'm going to do my steps. And this is, you know, this is the meals I'm doing. I'm just sharing as I go. And then I started sharing links, and then I started sharing referral links. And I think I had maybe 1500 followers at the time. And within 45 days, as me just sharing as I went, I was just sharing like, hey, this is what's helping me. And I think I made like a thousand or two thousand dollars just from, like, referring things that I liked. And I was like, dude, people need to, like, get over themselves with thinking that it has to be hard if you're serving an audience, which is part of, you know, paycheck plateau number two, understanding how to serve in your cold market and having, like, a target audience and specific value to that audience becomes easy to sell to them. But here's what I learned. I. All I was doing was sharing my journey. Okay? Same thing. When you decide to bring people into this business and say, hey, I'm learning as I go. I'm earning while I'm learning, come and do this with me, if you want to learn to make, you know, have your first customer, I can't promise I'll have all the answers, but I have, you know, a robust network and a lot of systems in place or a lot of resources that I can point you to. I did this at a recent keynote where I asked the auditorium. I was like, everybody point to the left. Everybody in the room pointed to the left. I was like, everybody point to the right. Great. Everybody point to the back of the room. Awesome. Everybody point to the front of the room. Cool. Every single person in here knows how to lead because every leader, you can point somebody in the right direction to help them have success. None of you have an excuse because that's really what we do. We just point people. Be like, I don't know what to go. You know what? I don't know the answer to that. Let me point you here. That's all it is. Let me point you to this faq. Let me point you to this person. Let me point you to this resource. Let me point you here. You do not have to have all the answers. Rewind and listen to that again. You really don't. So here's the thing. I'm just sharing as I go, right? Six months into my account I ask people, I'm like, hey, if you've been getting results just following my account, I want to hear about it. You guys, I must have had over a hundred messages from people who had lost and the average person had lost 12 pounds following me just because I'm sharing as I go. What a concept. Leading somebody in this business is the same where you're just sharing by example. Hey, I'm making these posts on social media. This is how I'm learning to talk to people. This is also why we have affiliate programs inside my program because we want to be able to, for you to have a place to plug your teams so that you can teach them to, so that they can learn how to master their warm market. They can do the seven day content to conversations. Like we have leaders putting their teams in like putting every single brand new person that comes to their business, they just start them with the seven day content to conversations. I promise you, you're going to have your brand new team members see success much faster putting them through the seven day challenge because it's, it's guys, it's spoon feeding. I literally spoon feed you the exact things to say and exactly what to do. I take out all the guesswork, especially for our babies when they first start and they're really Nervous. And they're like, what do I do? How do I post? We answer that for you, right? And so team building is really just you leading by example, earning while you learn and talking about that, being like, hey, come and learn with me. Let's do this together. So this is where we actually have to learn how to talk to a higher caliber person and invite them into this business. And so again, the answer for this paycheck plateau is realizing, all right, it's time for me to build a team. It's time for me to bring in people who want to build a business. Now I'm gonna say this too, guys. There still is, like, not every person who follows you is going to be a good customer. Just like not every person you recruit is actually going to be a business builder because you're going to be vetting people. Like the things people start to weed out. They'll, they'll come in and they'll be like, you know, I thought I wanted to do this, but I don't. I actually don't like posting on social media. I don't like talking to people. I don't want to do this. Like, great. At least they figured it out. So you have to figure out. And this is why I say consistent recruitment is so important. Because statistically, 1 in 10 you bring in will actually do something significant with this business model. Not because you suck, not because your systems are bad, not because you know it's not a good product. This is just statistically how it works with people that come to this business. Because 1 out of 10 will actually decide, I want to have an online business. I want to treat this as a business. I want business hours. I'm willing to become a content creator. I'm willing to learn lead generation. Like 1 in 10. Now the other nine, some might be like, I'm going to share consistent, some sometimes I'm going to share if there's a good incentive. Some of them are like, I'm going to try it and I'm going to bail out of here. But 1 in 10 are like, are substantial. So that means friends. What are you, what are you gathering from this? That means if you only recruit one person a month or less, people are going to churn out faster than you can develop them. And it's not sustainable just statistically with this business. For you to actually grow, you actually have to make talking about your business an ongoing, regular thing. Okay, so this is where people have so much drama. So this is where we also have this inside the social academy. I kind of talked about the two paths that we have. One is cold traffic, one is team building. So if you're like, all right, I know it's time for me to level up my team building, understanding how to bring people in and, you know, setting them up for success. I just launched a brand new module inside the academy. It's going to 30 day grow your team challenge where I give prompts and it specifically focuses on you helping grow a team. You need to get people into your team. Then we have leadership school. But you need to have like I. People have been coming and they absolutely love it. And they're like, this is the most transformative certification and leadership program I have ever done. But we want people to get people on their teams so that they can get the most out of leadership school. So we're like, all right, how do we help people grow their teams? And that's inside the social selling academy. Again, we have the wait list that you can sign up for in the show notes. But again, this is just for you to understand that in order for you to leverage this business, it is through through a team and being a boss at cold market strategy. All right, friends, Hope you enjoyed this little miniseries about the different paycheck plateaus. And we will catch you in next week's episode.