The Kristen Boss Podcast: Episode 225 - "The Pivot: Part 1"
Host: Kristen Boss
Release Date: November 11, 2024
Introduction
In Episode 225 titled "The Pivot: Part 1," Kristen Boss opens up about her transformative journey in the entrepreneurial landscape, blending her expertise in network marketing with a newfound emphasis on mental health and personal well-being. This episode marks the beginning of a significant shift in her approach to business and life, demonstrating her commitment to sustainable success and authentic leadership.
1. The Genesis of Kristen Boss’s Business (2020)
Kristen begins by reflecting on the origins of her business in 2020, highlighting her recognition of a gap in the network marketing industry. She identified a need for teaching sustainable lead generation strategies that focus on attracting clients rather than the exhausting chase.
Kristen Boss [00:05:30]: "I wanted to teach sustainable strategies that was primarily about attracting people to you instead of exhausting yourself in the chase."
Her book, Pivot to Purpose, encapsulates her mission to move away from toxic hustle culture and the never-ending grind, advocating instead for a purpose-driven approach to entrepreneurship.
2. Building the Social Selling Academy
Kristen elaborates on the creation of The Social Selling Academy, her premier live coaching program designed for today’s social sellers. She emphasizes the importance of entrepreneurial life skills such as sales, marketing, content creation, and emotional intelligence.
Kristen Boss [00:10:15]: "If you know how to sell and market and write content or copy, you're never going to go hungry a day in your life."
The Academy was established to provide network marketers with the tools to build audiences, brands, and monetize their networks without relying heavily on paid advertisements.
3. Shifting Focus to Leadership and Personal Development
As Kristen continued mentoring high six and seven-figure earners, she noticed a recurring theme: the need for greater self-awareness, relationship management, stress handling, and effective leadership. This realization led to the development of the Social Selling Leadership School, a coaching certification program co-written with a psychotherapist.
Kristen Boss [00:20:45]: "What they need is they need coaching skills. You can't just talk at people. You have to learn to speak to the heart."
The program was designed to address not just business challenges but also personal struggles, helping leaders manage their teams with empathy and emotional intelligence.
4. The Intersection of High Performance and Mental Health
Kristen discusses the critical intersection between being a high performer and maintaining mental health. She underscores the importance of emotional regulation, self-care, and setting boundaries to achieve sustainable success.
Kristen Boss [00:35:22]: "Unless we have the tools to care for that, it doesn't matter what tools you have in business. That is the gap that started to become more and more clear to me."
She highlights how unresolved trauma and personal issues can hinder business performance, emphasizing that true leadership encompasses both professional skills and personal well-being.
5. Personal Struggles: Burnout and Breakdown
In a candid moment, Kristen shares her personal battle with burnout, culminating in a panic attack that became the catalyst for her pivot. She reflects on the misconceptions surrounding burnout, differentiating it from mere hustle-induced fatigue.
Kristen Boss [00:50:10]: "Burnout is when you realize that you are out of alignment with yourself, when you are no longer operating in alignment with your values."
Kristen delves into her feelings of denial and shame during this period, challenging the stigma that successful entrepreneurs should be immune to such struggles.
6. Intensive Retreat and Self-Discovery
To address her burnout, Kristen embarked on a four-day intensive retreat in rural Tennessee, engaging in deep therapeutic work to realign her identity and values. This retreat was instrumental in her journey towards self-understanding and healing.
Kristen Boss [00:58:30]: "Those tears are the work."
During the retreat, Kristen realized the profound impact of disconnecting from digital distractions, noting a heightened sense of presence and appreciation for the world around her.
Kristen Boss [00:59:45]: "I feel like all my other senses are heightened because I'm not on my phone."
This experience solidified her decision to pivot her business focus towards integrating mental health and personal well-being with entrepreneurial success.
7. Realizations and the Impending Pivot
Kristen concludes Part 1 by acknowledging the growing evidence of the need to pivot her business model. She touches on the industry's shifts, including the rise of micro creators and the move towards affiliate models, signaling broader changes that necessitate her own transformation.
Kristen Boss [01:05:50]: "It was in all of this that I had my break. And with that is a massive loss of identity."
She grapples with redefining her identity beyond being a network marketing guru, exploring who she is without the external markers of success like social media validation and high-profile speaking engagements.
Conclusion
Episode 225: "The Pivot: Part 1" serves as a profound exploration of Kristen Boss's journey from traditional network marketing to a more holistic approach that intertwines business acumen with personal development and mental health. As she navigates her own challenges, Kristen sets the stage for a transformative pivot that promises to reshape her mission and impact.
Stay tuned for Part 2 of "The Pivot," where Kristen delves deeper into her new direction and shares the steps she’s taking to integrate her personal growth with her professional endeavors.
Notable Quotes with Timestamps
- Kristen Boss [00:05:30]: "I wanted to teach sustainable strategies that was primarily about attracting people to you instead of exhausting yourself in the chase."
- Kristen Boss [00:10:15]: "If you know how to sell and market and write content or copy, you're never going to go hungry a day in your life."
- Kristen Boss [00:20:45]: "What they need is they need coaching skills. You can't just talk at people. You have to learn to speak to the heart."
- Kristen Boss [00:35:22]: "Unless we have the tools to care for that, it doesn't matter what tools you have in business. That is the gap that started to become more and more clear to me."
- Kristen Boss [00:50:10]: "Burnout is when you realize that you are out of alignment with yourself, when you are no longer operating in alignment with your values."
- Kristen Boss [00:58:30]: "Those tears are the work."
- Kristen Boss [00:59:45]: "I feel like all my other senses are heightened because I'm not on my phone."
- Kristen Boss [01:05:50]: "It was in all of this that I had my break. And with that is a massive loss of identity."
Resources and Further Engagement
For those inspired by Kristen’s journey and looking to delve deeper into sustainable business practices and personal development, visit www.kristenboss.com for additional resources and opportunities to work with Kristen Boss.
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This summary captures the essence and key insights from Part 1 of "The Pivot" episode, providing a comprehensive overview for listeners and those who have yet to tune in.