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This is an iHeart podcast. Guaranteed Human.
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Lauren LaRosa
I'm the homegirl that knows a little bit about everything.
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Lauren LaRosa
Lauren came in hot. Hey y', all, what's up? It's Lauren LaRosa. And this is another Episode of the Latest with Lauren LaRosa. This is your daily dig of all things pop culture, entertainment news, and all of the conversations that shake the room, baby. Now, today we won't check in behind the scenes of the grind because I literally just want to get you guys out and on the scene with me. I am still talking a lot about the BET Awards weekend in LA and taking you guys exclusively into some of the experiences that I had during the week while there. Now I want to talk to you guys about a really important event that I put together and I hosted. And this is so important to me because you guys know I'm really into fashion, I'm really into design, and I love to support up and coming creatives and designers, especially black designers. So I hosted something that was centered around my favorite looks. So it was like Lauren's closet. Come out, Shop Lauren's closet during the BET Awards weekend at the Beverly center in la, which is a huge designer mall. And I partnered with a company called Looks For Lease. So Looks For Lease, they go off of the tagline of the future of experiential fashion and it being here right now. So they focus on wardrobe leasing and they're making sure that access over ownership is possible. So they want to make it where people are able to discover rising designers from around the world through their platform and just have access to really good fashion in, you know, at affordable and sustainable cost and things that are durable. Affordable and sustainable cost. Now let me give you some background. I met the owner of this company years ago when I first moved to LA and I started doing red carpets for, you know, eur web and I was working for Hollywood Unlocked for a big. And then I was just doing my own thing on YouTube and then I started to work with TMZ and you know, it's really tough. Like I started my career in fashion as a model and solely just wanted to model and be on the Runway. I tell this story often and it was not easy. It didn't happen for me. I didn't get into. I wanted to work in the couture world with the couture fashion houses. When I say couture, for those of you guys who are not like fashion coaches, it couture is like the luxury brand. So like the Louis Vuittons, the, you know, the Paul, the Paul, the, you know, the Paul Gaultier, the Diors, the Versace, the Hermes, like the brands that are like these sought after hard lvmh. Hard to get within the conversation, hard to get the invite to the shows. Like, that was my goal. I've always been a person that like, if I'm gonna do it, I'm gonna do it big and I'm gonna do it in a way where people are like, how the hell did. But also just really being into fashion, I just knew, you know, at the time this was like 2010, like 2015, 2016. Honestly, the most elevated way in my opinion to get a career in fashion as a model that was sustainable was working with those houses. I will look at those models who were very few far between when it came to black models. You had like, you know, Tyra Banks. I remember Alton Masson came onto the scene and broke history. Like he walked Chanel red carpet as like the first black man to do so, right? And he's younger than me. So when I say that it is like very, very hard to break into some of these rooms as us black people. But that's where the money was at at the time. And also not even just money, but if you were trying to build a really sustainable career, it was really as a model. What I learned just from, you know, going on auditions and being amongst the people within the industry was that you had to be very particular about the brands that you worked with and the brands that you partnered with and the brands that people saw on you. Black brands and black designers were not the focus of that. Pierre Moss, Kirby and Pierre Moss, like, there's always a lot of like discourse around him and what he did and didn't do right when it came to black design, being a black designer or black people or like whatever, but people like Pierre Moss and Sergio Hudson and Laquan Smith and I mean there's a ton of people that I'm not, I, I, you know, tell for like these people have been able to break through in that, in, in that world and kind of, I hate to say the whole like crossover thing. Cuz now none of that, none of that matters anymore because now we doing our own way. But at one point it was like you had to be let in to the room. You couldn't just build your own room. And if you were not that you couldn't, you could. But those rooms, that's just where it was. Everybody wanted to be seated. Everybody wanted to be seated next to Anna Wintour. The fashion world has changed a lot. When I met Nye, I was brand new. I'm still people still getting to learn who I am and it's still tough trying to pull from designers and you know, being certain fashion conversations or whatever. So that's why like, I rock so heavy with like the people who were saying yes to me and allowing me to rent clothes and purchase things and do certain things for events and carpets, you know, as I'm on the come up right now. And Nye, who is one of the owner, who is the owner of Looks For Lease and who has created this amazing platform, she was one of those people. She was literally in her living room and in her garage doing what she is doing now out of the Beverly center and has an amazing space in the Beverly center as she is doing so. So we got together on this event and we're able to put it together. And oh my God, like so many people came out to support. I hope that the designers and Nye got, you know, the purchases they needed. Shout out to Money Long. Long came out to the event and we were in the midst of, you know, the opening conversation that I'll get to in a second when I saw her and I was really surprised to see her there. Like, I talk about celebrities all day long and I think, you know, people are getting to know me from the Breakfast Club, but I'm a very like, natural relationship, not forced type of person. Like, if I don't know you personally and you know, I don't have a natural or personal rapport with you, like something that's consistent. I don't reach out and expect people to come to things because I feel like when you come out and you want to support something, it should be because it's something you just want to do. So I didn't know who was going to show up to this event, but when I saw her, I was like, oh, money Long is here. And we had just recently talked about her and her lung transplant, double lung transplant that she'd had to have or she would have died on the Breakfast Club. So I was also surprised to see her out and about because I know that she recently been talking about some health things that she was going through. But I saw her and we had a really good behind the scenes conversation and she told me that she had just been happened to be walking in the mall and had heard of the event and she was like, I want to go and I want to support and I want to purchase and I want to do certain things because she just appreciated the way we talked about her on the Breakfast Club and how kind we were because people are so mean to her as she's going through all of her health challenges. And we had a really good conversation just about how tough I know things have to be for her and how I'm learning that, like, people can be mean as hell, but you still just got to keep going and keep moving. So shout out to money long and thank you girl for coming, for supporting. And, you know, she mingled with the designer. She took some clothing home as well. So I, we. I really appreciate that, like, for a lot, for a lot of, you know, us creators who are on the come up, designers who are on the come up platform and partnership and true and honest and intentional collaboration is like all we need. Yes, people do need you to go out and spend your money, so please do that. And that's why I'm so intentional about designers and who I put on. Like, I'm wearing a designer today from Delaware. Joyright denim is my shorts. And then I got the Nigel Sylvester sneakers on as well. Also black designer. And I'm really intentional about the designers I wear and how I wear them and why I wear them for that reason because I know that all that stuff matters and it helps. It helps people to make money to cross conversations. So just thank you to everybody who came out. Now let's get into the event. So we opened up the event. I came in and I was surprised to see the amount of people there that were there. I'm always surprised by the support and I don't know why at this point. I've been doing events for like a really long time now. I think with this one, I was so surprised though, because this was kind of one of my first events where I was kind of like, hands off. I let you know. Jayvon James, who does my styling and creative direct direction, really shout out to him. He put, he curated the designers that were in the room. He understood which designers we needed to have in the room that told my story. And I also would tell a good fashion story. I had nothing to do with the setup of the event, but just saying yes to it and connecting the pieces. And what was so special about this event? I had Avenue by my friend Arisha Willis that were that was in the room and had a setup in a room that people could purchase and rent from as well. And now she will be showcased in the Beverly Center Mall within the Looks for Lease store. And then Jayvon James, Plastics nyc, who I also told you guys, is not only a brother to me, but like, he does my styling, my creative direction, my product development. Like, he is dope. Now. The reason why these two designers. And there was another one. I was supposed to be included, but we didn't get to include her. Weren't so Important for me is because now Risha was one of the first people I met in LA who became like, my friend. Like, she was one of my first friends in la. So she has been a part of my journey for such a long time. And it's like me knowing her journey, her knowing my journey, seeing where I'm at right now, seeing where she's at right now, knowing where we're headed, to be able to support her by bringing her into, you know, a mall where people are shopping, the things are going. And, like, even if not, like, even if she don't make the most money from it, just the experience of it, the look of it, and everything you learn by trying new things at new heights, I would be like, I'm just grateful to be able to do. To be able to do that. But also, it's not even about me and, like, what I'm able to do. I'm grateful to have friends that are so iconic in what they do. Like, her clothing is fire. Same thing with Jayvon. Like, Jayvon has literally been like my fashion bible for so long, and I know how amazing his designs are. I know how fire his clothing is. So to put him in that position as well, too, it's like, that's the least I could do for them and how they support me. And I think, you know, we talk a lot of money about these billions of. We talk a lot about the billions of dollars that black people as consum put into the ecosystem every single day, every single quarter, every single year. We are the biggest consumers within a lot of markets. It is so important to just support your people. And it can be so small. Like, if I can't encourage you guys to do anything else today from this episode, all about fashion and being black and fashion and support is to just support people in. If it just a follow, just a. Like, just a share, it can literally be the smallest thing that you can do, and it really will change a person's life. I am able to sit right here with you guys on this podcast because someone was okay with connecting me to another person that put me in a position to be doing Breakfast Club, to be doing this podcast. Everything is like a pay it Forward moment, and we should always be doing that. And we had such a great conversation in the room just about, like, learning and growing, because I think that's another thing too. Like, people always talk about not wanting to support black designers and black businesses because of the defects that people think come with supporting those brands. There's defects that come with any business. And I think a lot of people have to realize that a lot of times with the black designers in our, in our black owned brands, we're learning as we're going. And even if it's not, you know, scarcity of resource, it's you're entering into these spaces and at these levels. For the first time, y', all, I am where I am for the first time ever in my life and I don't have a lot of like family members. I can pick up the phone and call and say, hey, how do I navigate planning certain things? Because I'm an entertainer and my job is not a regular corporate 9 to 5, but I have new mentors now that work that are working in the space that I'm able to pick up the phone and call. And I ask a lot of questions because of that. But sometimes it's like, oh, this didn't work out. And because this didn't work out, I know I need to go to those people that I have now to be able to fix it. Quality of things. Like there's so much to learn in real time. And we had a good conversation about that at the event in real time. I know Nyresha spoke a lot about that.
Podcast Segment Narrator
Let's take a look.
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Host/Moderator
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Person Discussing Depression
Even on my antidepressant, I still struggled with depression symptoms.
Lauren LaRosa
You okay honey?
Person Discussing Depression
I'm okay. Ish. My doctor said adding Rexulti Brexpiprazole could
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Lauren LaRosa
Hey, how you doing, honey?
Person Discussing Depression
Okay.
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Ish.
Person Discussing Depression
No ish. I'm okay. Really.
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Host/Moderator
So I just want to start off by saying that Lauren supported me when I was in the back house. So I literally turned my living room into a showroom. And she was one of the first that came to the bath house and just was always rocking with me. So I really appreciate her support. I've been able to see her journey from day one, and it is so inspiring. Like, you have to craft your own way. You can't wait for people to give you the opportunity. You have to take it, and that's most important. As creatives, you have to take that opportunity. So looks for Elise is really about supporting emerging designers. Supporting creatives and giving them a platform to be able to get their designs out there. The biggest issue with emerging designers is producing massive amounts of inventory to get into a Macy's or Bloomingdale and then not even knowing if that's the right style to mass produce. And so, really, there has to be a middle point. And leasing rental is that middle point to get the data around. Do people even want this? Like, let's just try it first, because social media, you know, once you wear an outfit one time, you're never gonna wear that outfit again. So it just. Everything doesn't make sense to purchase. But allowing people to just fall in love with it and keep it if they fall in love with it and not have that pressure, because the reality is people are buying things and returning them. Raise your hand if you've ever. If you've ever purchased something and then returned it after you wore it.
Person Discussing Depression
Girl.
Host/Moderator
Right?
Lauren LaRosa
Y' all all need to raise that hand. It's all right. I'm raising my hand for the church right now.
Host/Moderator
So 8 out of every 10 people buy things and return it. That's a lot of people. So from a business perspective, I'm a businesswoman. That's a sunken cost for us, and not only for the designer. That has to, you know, figure out what to do with that inventory when they get it back, but then also the packaging, the labor, transportation. So we really want to leverage this space as a place for people to experience great things. So first question for Ms. Lauren is, where do you see emerging designers fitting into entertainment? How do you think there's more opportunities to get exposure for emerging designers, you know, across the board?
Lauren LaRosa
I don't know, if I see them fitting in, I feel like the way that it's set up now, like, all right, if you think about, like, LL Cool J putting on, like, you know, certain brands and songs, or, you know, like, June Ambrose putting certain things in music videos, and I was talking about Missy Elliott out there because I just left Culture Creators. I was live with Karisha, and I was talking about Missy Elliott and how, like, that's one of the interviews that, like, I want to have on the carpet. Carpet this Sunday for bet, because I'm on the fashion part of the carpet. And if you think about things that she was doing right, like, you needed the people that had the platform to kind of, like, put you on and really support and like, even Carl Kanai, right? And like, like, all the artists that got around him today, that is amazing if you can get that. But I think if you can build your following, build your audience, capitalize off your moments, even if it's only one and a half of a moment, it right. And build business around that, you don't have to fit in the people going to come find you. Because everybody's trying to be in what's hot, like, with social media in a way, and how fast things move everybody. It's like a light culture. So everybody wants to be in, like, the latest and the greatest. No pun intended, because the latest with Marna Rosa, but everybody wants to be in the latest and greatest. And I think I don't. I don't see emerging designers fitting in. I see emerging designers really, like, like, Annie up, like, building these platforms, building the numbers, building their brands out, getting it out there where the. The teams of, like, yo, if we're not wearing that, we ain't cool. Like, Beyonce went and got a telfer back. You know what I mean? Like, Telfar didn't fit in. Telford do his own thing. But it became such a phenomena that, like, Beyonce was like, yo, I gotta go get this bag. And I think that's where it's at now.
Host/Moderator
Yeah, I would agree with you on that. And then even from the perspective of, like, the future of rental and leasing, it's like, it allows people to try things. I think that's the biggest issue is that, you know, producing one of ones, they're expensive, like 20. When you factor in the labor, like, it's at cost. It's like above $1,000.
Lauren LaRosa
But, you know, the average person that's just like a consumer that just go out and buy stuff don't understand that. Right? So if I come to your Website. And, like, you got the hottest thing out right now, right? And I didn't see whoever in it, like, my favorite Instagram girl. And I go to your page and it's like, 400. I might love you and want to support you, but I'm like, Dang, $400. But I don't understand what it takes behind that. You know what I mean? So that's why I think what you do is dope. Because if average, everyday people, not just people that hit red carpets and stuff like that, understood the rental process, right? And there was this company like. Like, years ago that I was working. When I used to work at tmz, one of my colleagues, she used to rent everything. I mean, her jewelry, her. Like, when I say everything, I mean nothing was hers. Like, I don't even know if her face was hers. Like, she rented everything.
Podcast Segment Narrator (Automotive)
Everything.
Lauren LaRosa
And it wasn't even because we were on camera every day. It's just, she liked nice things. And she also was, like, trying to buy a house. She was trying to do whatever. And now I'm like, okay, I'm thinking about it. With your business, if people. If the everyday consumer understood how you could put money into renting things, still look nice, still have money to be able to do things, and still figure out a way to get to that 400 piece that you want to pop out in. Like, think about where we would be. Just with people feeling, like, okay, I don't have to, like. Like, kill myself to belong. Like, even, like, literally, people are, like, spending their. Like, we're gonna spend our last little bit of dollar as a consumer on making sure we look good, especially us as the people. Like, that's our thing. We look good, and we can make anything look good. But I think real quick, going back to what you were saying about the, like, putting it together in a production of it. Everyday people don't get that. But y', all, like. And that's what. If y' all are designers here, I want y' all to understand that the everyday person literally, is only thinking about what they can afford and where they can go once they get the outfit. And trying to get to them is the key. Because look at what the big brands are doing. You got, like, the major fashion houses that are, like, partnering with, like, the H M's, the targets, the Zara. It's like, why y' all think they doing that? They trying to get to us. Like, they trying to get to our.
Nissan Rogue Advertiser
For real.
Lauren LaRosa
That's our market. Like, we would.
Podcast Segment Narrator (Automotive)
We.
Lauren LaRosa
We're literally outside with each Other. So it's our market, but they're trying to get to them, so. So what you're doing is going to make it easier for us to be like, hold on. Big designer brands. We got our market. We cool.
Host/Moderator
Yeah, I love that. And also, we're a technology startup, so we created the software that manages rental, and it's also available for other people to use on a white label basis. So you can launch your own rental operation and we'll show you exactly how to do it. So that's really the core of our business. This is where B2B technology start up. So let's get into the fun part. So we're going to introduce some of Laura's favorite designers. So Ms. Neisha is here, so come on up.
Lauren LaRosa
Yes. This is Avenue.
Narisha Willis (Designer)
And.
Lauren LaRosa
And everybody that. That you see featured here are people that I've, like, worn a lot of times. I wore Narisha's brand a lot during the Diddy trial. No, a whole lot. But Nyresha, she was, like, one of my first friends here in la. So, like, you know, when I was on the same interview live with Karisha, she had a lot of good questions. She was asking me, like, what was, like, one of the best parts of being in this era that I'm in right now. And I'm like, the fact that, like, my people are here with me. I'm not crying today, y'.
Arm & Hammer Deep Clean Advertiser
All.
Lauren LaRosa
Not today. I'm gonna cry Sunday. Not today. But the fact that my people are here with me, like, it feels good to be able to be like, yo, oh, Narisha is coming back to la. Her brand is here. She's meeting Nye. Like, you know what I mean? Like, these things are moving. So that's just a little background on Narisha being here. And we'll talk more about the other brands, but go ahead.
Podcast Segment Narrator
Yes.
Lauren LaRosa
Am I interviewing her?
Podcast Segment Narrator (Automotive)
No.
Host/Moderator
Just share a little bit about. Maybe just give us a minute. About what?
Narisha Willis (Designer)
Inspired and suits. Yeah, Just give me a mini shot. First off, I just want to say.
Lauren LaRosa
Don't say it. Don't, girl.
Narisha Willis (Designer)
Okay, okay. We're just fine. My suit. So I am a new mom. My baby will be three next month.
Lauren LaRosa
Oh, boy.
Odoo Business Software Advertiser
Thank you.
Narisha Willis (Designer)
And so before I relaunched, I took a break. And when I relaunched, I told myself, okay, what is. Is the garments that you want to design? Like, who are the women that you want to design for? And so I was like, what do I feel? My most powerful end, you know? And when you have a baby, your body changed. Crazy. So I was like, okay, what do I feel sexy in? And I feel sexy in the suit. And so, like, I wanted to design a. A soup that was not as traditional. The way I would like to describe it is. It's so fly.
Host/Moderator
It's so.
Narisha Willis (Designer)
It's so fly. I always say in the front, this is your 9 to 5, and then the back, 5 to 9. But most importantly, I want to create pieces that's adaptable to women, because as women, we evolved. And I'm tired of going to places where I have to always change my outfit or even adapt who I am in rooms. So I want women to wear avenue suits and walk into that room and know that the room is adapting to you, and you're not adapting to the room. That's what inspired me to do that.
Lauren LaRosa
I know that's right. And so we've had the chocolate, and now she has the white. And I was telling her, I'm like, girl, the white is la, baby. This is giving, right?
T-Mobile Legal/Disclaimer Voice
Give it up.
Lauren LaRosa
If y' all like the white, yeah, this is. So she's bringing out different colors and different things.
Narisha Willis (Designer)
And I think, like, I don't have a full collection as of yet, but my thing is perfecting the silhouette. It took me over a year to perfect the silhouette. This is, you know, like, when you are a designer, what Lauren was saying, like, a lot of people don't understand the process. I even know that it was a fashion fork about polyester. And I'm so happy that Lauren wore one of my samples because I wanted to the suits to be durable for everyday woman. And when she wore it, the fabric, it was mostly like, the percentage was a high wool, but it wasn't durable for the. What she was doing.
Host/Moderator
So right then, girl, I was in
Lauren LaRosa
court for 10 hours, and she called me, like, before you take a picture, you need this, this, this. And I'm like, okay, yeah, we had
Narisha Willis (Designer)
to, you know, full transparency. I had to edit it and, you know, and I was like, okay, I have to perfect the fabric. Like, I have to get a better composition.
Host/Moderator
And it is.
Narisha Willis (Designer)
It's a high grade of polyester, so it can be more durable for women. But, yeah, the process is very tedious. It took over a year. And so I don't have a full collection, but I am perfecting a suit as I go on. I'm not in a rush when I do that. I want these suits to be timeless and to stay in the closet.
Lauren LaRosa
And listen, I do. So I had the. I did the full suit when I went to the accelerate her conference, and then I recently just wore the pants, and then I'm going to do the jacket again. Like, it's. It's one of them things. No, it is really one of those things where the. The. It's a two piece, but the pieces stand alone. And, like, for me, and how busy work be and how early work be a good set or a good mix and match, baby, that. I'll take this. I'll be throwing this in my bag. Sometimes I'll be like, well, just in case I have to dress up, because you can depend on doing it. You know what I mean? So I'm so happy that Narisha could be a part of this event. She's literally one of my sisters. I won't allow her to talk more because she's gonna make me cry. But I'm really proud of her, though. And this is what I mean by, like, being able to include people into everything that's happening. But also, like, even without me being here, Nye is so good at bringing designers into your space and into your face. Like, she introduced me to a lot of brands and people and things that I did I didn't even know were, like, a thing. Right. And that we're gonna talk about access because Narisha talked about not having to go in rooms and change yourself. How about not even being able to get into the rooms? Like, when I was first coming to n. What if I was reaching out to people? Who are you?
Amyloid Memory Health Advertiser
Even now?
Lauren LaRosa
There are some brands that, like, I could reach out.
Narisha Willis (Designer)
Hi.
Lauren LaRosa
I could reach out to and be like, maybe, like, who? That's why I was. When I was walking down here and I'm walking by Autumn designer brands, I was so happy, happy to walk into here. So that's why this space is important. That's why y' all need to talk about this space. I need to tag this space. Y' all need to go through, take a look at the designers, tag the brands, talk to Narisha, lock in with her. I've been locked in with these people. When something new drop, they gonna tell me because they know I need it. It's important to do.
Host/Moderator
So let me just.
Narisha Willis (Designer)
Let me just tell y' all something. I used to work in this mall. It's so full. I used to work in Austin.
Lauren LaRosa
Oh, I remember when you worked there. She did not take their at all. She was like, y'.
Jayvon James (Designer/Stylist)
All.
Narisha Willis (Designer)
Yeah, it's a full circle moment.
Host/Moderator
Like, I had to quit because the.
Narisha Willis (Designer)
The guy called me asleep. I know, right? It was crazy.
Host/Moderator
But I just want to say that
Lauren LaRosa
not where he at? Don't give him no more Henny. He talking about where he at. But I just, Yes, I just wanted
Narisha Willis (Designer)
to say thank you for the opportunity because it's so many four circle moments, but that one is very really important. I didn't even think about my clothes being in stores. I didn't. I always thought about it direct to consumer, just on my website. So he definitely had opened my eyes to more opportunity. So thank you.
Lauren LaRosa
And wait, give them your. Give them your Instagram and your website and all that. I mean, it's here right now. In person you can talk to her, but if you want to follow her to keep up with the drops and the stories and everything that she's telling around the brand, where can they find you?
Narisha Willis (Designer)
Okay. Yes, my Instagram, personal Instagram is Narisha Willis. And then my brand is AV
Lauren LaRosa
there too.
Narisha Willis (Designer)
Oh. So my person who is Narisha, can you spell it? All right. N A R E A S H A Kisha with an N, basically.
Lauren LaRosa
I love us.
Narisha Willis (Designer)
I love my name Willis. Definitely. U I L L I S. Yes. And my brand is AVU is literally a V N U official. And so the link is in the bio. But thank you guys.
Lauren LaRosa
Yeah, one more twirl so they can
Host/Moderator
get this available for rent and purchase. So come in and try it out.
Lauren LaRosa
Go ahead and put it on.
Host/Moderator
Okay, so next up we have last.
Lauren LaRosa
Well, so okay, y', all, this is Jayvon James. So Jayvon James has the Plastic Classics nyc. I tag them all the time. I remember at one point when we didn't have the brown girl grinding merch back out, people used to think like, oh, black. Like I'm shopping plastics because I'm shopping Lauren because that's how hard I go for Jayvon. But in turn, that's how hard he goes for me. Like Jayvon, he not only does he have, you know, plastics nyc, but Plastics NYC is, it's like a fashion house. Like he is developing and producing products at like it. He goes so crazy. Like he is like the guru of, of these things.
Jayvon James (Designer/Stylist)
So also your stylist.
Lauren LaRosa
Yes, yes. Also stylist, creative director, journal. He's been my friend for like ever since I was like 15 years old. But having him here was like a no brainer. Like if I'm talking fashion, if I'm figuring out brands or figuring out anything honestly in my life, especially around creative, he's one of those people. And when I was telling y' all earlier, like, yo, talk to your people who are here. You don't know who's going to do what? Or whatever. Like, me and him met. We was kids. Like, we went to the same high school. You know what I mean? And he went to FIT and did a ton of different things. And now, thanks to him, I'm able to further my brand, and we've been able to do so much together. So I really want him to talk about the brand. He don't talk much, though, y'. All. This is very different for him. But go ahead, tell them about the Plastics NYC and your journey.
Jayvon James (Designer/Stylist)
So my brand is called the Plastics nyc, the business of my friends, basically, things that I see me and my friends wearing, going out, enjoying each other, which is most of the time with learning. I'm literally just making what I want to be comfortable in or what I want to see my friends in or, you know, showstoppers.
Lauren LaRosa
He's wearing one of his designs right now. He do that too?
Narisha Willis (Designer)
Yeah.
Lauren LaRosa
Like, he'll make stuff and then it won't be on the website. You got to go to his house. So I think that's not talking about you. Lauren will come to my house. Yeah, I'd be. I go to people's houses. What do you have? But what I think is so amazing about Jayvon and what anybody who ever sees me in his product always talks about is how great the product is. Like, I mean, textures, fabrics, the attention to detail, the durability. Like, some of his pieces are my favorite pieces to rewear, whether it's Breakfast Club, I'm traveling, whatever the case may be. And it's not because he's my friend. Like, because he's my friend. I'll be very honest with him if it wasn't. But it's comfortable, it's fly, it's. It's, you know, the. It fits, it do what it need to do. The girls know what I'm talking about, and that's important as a designer. So he don't have much else to say. Yes. So he's available here for purchase, for rent, for all the things as well, too. And you can follow him on Instagram. Jayvon James. J, A, Y, B, O, N, J, A. And then the Plastics is literally written here. You can follow the brand as well, too.
Host/Moderator
Yes. And I just want to thank everyone for coming out and Lauren, of course, for all your beautiful support. And we also have brown girls grinding here. And we're gonna get some other exclusive pig.
Lauren LaRosa
Yes, y'.
Jayvon James (Designer/Stylist)
All.
Lauren LaRosa
We got overtime, yo. It's crazy how fast everything be happening now. And I be supposed to do so much stuff and Jayvon be like, we got to do this.
Host/Moderator
We got to do that.
Lauren LaRosa
And I'd, like, be like, I gotta sleep. But I promise, y', all, like, being in fashion has always been one of my, like, dreams. Like, my mom was a fashion designer at one point. I mean, she's still here, but she just doesn't design anymore. But, like, you know, just. It's just always been a thing. And I pinned a tweet back in, like, 2017 where I was like, I want my own talk show, and I want to show up in my own designs. And, like, so much of that is literally happening in real life right now to the point where it's, like, scary sometimes. So be very careful what you put out there and be very careful what you put on, because they be on you in them comments. That's my last word.
Person Discussing Depression
Yes.
Host/Moderator
Yes. Okay, so we're gonna give complimentary rentals out to the first 20 people that sign up. So go to looksforlease.com and create a profile. So pull out your phone.
Lauren LaRosa
Not mine's already done. She, like, girl, I wanted to pop 20.
Host/Moderator
So please go to looks for le dot com. Set up a profile right now, and that way you guys can stay up to date on the new designers that we'll have, the events that we're having. Hopefully, we can do some more things.
Lauren LaRosa
Yes. And make sure today you're tagging on social. Looks for lease on social media, y'.
Odoo Business Software Advertiser
All.
Lauren LaRosa
I'm Lauren LaRose. On social media. Make sure y' all are tagging, tag, and tagging. Like, people need to know that these brands are here. That's not. That's my. My mission. Like, if I could wear black on everything, every. Everywhere I go, head to toe, I would.
T-Mobile Advertiser (Kevin Bacon voice)
And.
Narisha Willis (Designer)
And.
Lauren LaRosa
And even if not just black owned, but I'm gonna go there first. All. First and foremost and always. But just anybody that's up and coming and trying to figure it out, I know what that's like, to know you fire and know that the world ain't even met you yet. So I'm always here for that. Make sure you're tagging. Make sure you're talking about it, because that's how people figure it out. Tag me. I repost you. Especially if you grab something and you wear it later.
Host/Moderator
Tag me.
Lauren LaRosa
Tag the brands. I appreciate y' all a lot for being here. Means so much to me. Thank you, guys. Let's have some drinks. Let's shop. Let's do all the things.
Odoo Business Software Advertiser (repeat)
Yeah.
Host/Moderator
So we have some caviar being passed around.
Lauren LaRosa
I got money.
Host/Moderator
Yes. It's one of our beautiful sponsors. But yes, thank you everyone. If you're a designer and you're interested in being in the space, email us@pr.com
Lauren LaRosa
and we we also I want to I'm going to make sure I say this as well from all my wine girlies. We have a great wine over there called Riscato. You drinking it? Oh she cheers me already.
Narisha Willis (Designer)
Yes. Yeah.
Lauren LaRosa
Shout out to Roscato Wines, who's a brand that's been supporting me since my iteration of the Breakfast Club. And you guys go and drink that while you're shopping. And y' all know I love a little drinky drink but we going have a little party party now cuz I love that too. So let's do it.
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Person Discussing Depression
the sky Even on my antidepressant, I still struggled with depression symptoms.
Lauren LaRosa
You okay honey?
Person Discussing Depression
I'm okay. My doctor said adding Rexulti Brexpiprazole could
Rexulti Medication Advertiser
help when added to an antidepressant. Rexulti was proven to significantly reduce depression symptoms more than an antidepressant alone. Elderly people with dementia related psychosis have increased risk of death or stroke. Antidepressants may increase suicidal thoughts and actions and worsen depression in children and young adults. Call your healthcare provider right away to report new or sudden changes in mood, behavior, thoughts or feelings or if you develop suicidal thoughts or actions. Report fever, stiff muscles and confusion which can be life threatening, or uncontrolled muscle movements which may be permanent. High blood sugar can lead to coma or death. Weight gain, increased cholesterol, unusual urges, dizziness on standing falls, seizures, trouble swallowing or sleepiness may occur. Learn about these and other side effects@rexulti.com tap ad for PI hey how you doing honey?
Person Discussing Depression
Okay.
T-Mobile Advertiser (Kevin Bacon voice)
Okay.
Rexulti Medication Advertiser
Ish.
Person Discussing Depression
No ish. I'm okay. Really.
Rexulti Medication Advertiser
Ask your doctor about adding.
Lauren LaRosa
So please go out Support these designers Money Long thank you for coming through to the event. Girl. I really appreciate you. I know the designers really appreciate you as well. Wishing you nothing but the best of health, wealth, and, you know, peace in this, this, you know, time of your life right now. And whatever your heart desires and whatever you may need. Y' all, look, this episode is special to me because it's all about, you know, support, love, black design and fashion and all the things and all the pieces that you guys know I'm really passionate about and being able to bring that to the BET Awards weekend, it was special to me. It was something that I really, really took pride in being able to do. So go out, support the brands I've mentioned today. Again, that's plasticsnyc on Instagram theplasticsnyc.com if you're looking to shop. Avenue Avnu on Instagram if you want to look into Narisha Willis's designs and her ready to go day to night fashions. Powerful suits. Powerful suits. So the customized BGG dress that I wore, so this was a Bronco grinding T shirt that we turned into a dress. It was done custom by labella to you. My accessories were Catalina luxe and Jillian jewels and perfectly. When I say done perfectly, I mean done perfectly, perfectly. Chef's kiss. Okay, so make sure you guys go out, support all of these brands, show some love to all the designers and understand that, like, it don't have to be a thousand dollars, fifty thousand dollars to show support, to show love, to help people build what they are building and take control of creating their own room and creating their own table. It could be something as small as a comment. I like a share or just a word of mouth. Hey, you should shop this brand. They do need the money too, though. We need the money. Our black designers need the money. Spin that. There's been another episode of the Latest with Lauren LaRose up. All about fashion, all about the things, all about creators. I tell you guys every single episode that y' all could be anywhere with any old body talking about all this stuff, but y' all choose to be right here with me, my lowriders. I appreciate y' all so much. Catch you in my next episode.
Odoo Business Software Advertiser (repeat)
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Zepbound Tirzepatide Advertiser
Feeling fatigued? Ask your doctor about Zepbound Tirzepatide, the first and only FDA approved prescription medicine for moderate to sever severe obstructive sleep apnea in adults with obesity. Zepbound is a prescription medicine used with a reduced calorie diet and increased physical activity to help adults with moderate to severe obstructive sleep apnea and obesity to improve their OSA. Zepbound is approved as a 2.5, 5, 7.5, 10, 12.5 or 15mg injection. Zepbound contains Tirzepatide and should not be used with other Tirzepatide containing products or any GLP1 receptor agonist medicine. It is not known if Zepbound is safe and effective for use in children. Don't share needles or pins or reuse needles. Don't take if allergic to it or if you or someone in your family had medullary thyroid cancer or if you've had multiple endocrine neoplasia Syndrome Type 2. Tell your doctor if you get a lump or swelling in your neck. Stop Zepbound and call your doctor if you have severe stomach pain or a serious allergic reaction. Severe side effects may include inflamed pancreas or gallbladder problems. Tell your doctor if you experience vision changes before scheduled procedures with anesthesia. If you're nursing pregnant, plan to be or taking birth control pills. Taking Zepbound with a sulfonylurea or insulin may cause low blood sugar. Side effects include nausea, diarrhea and vomiting, which can cause dehydration and worsen kidney problems. Talk to your doctor. Call 1-800-545-5979 or visit zepbound.lilly.com I can't do it today.
Podcast Segment Narrator
I already have plans. Something came up. There are a million reasons to put off a cancer screening, but one reason to keep it early detection can save lives. Every screening, every result, every early detection matters. At Pfizer, we're fighting against cancer, aiming for eight cancer breakthroughs by 2030. Join the fight against cancer and get screened at pfizerforall.com screenings hi, it's Karen and Georgia from my favorite Murder.
Podcast Segment Narrator (Automotive)
We cruised around LA in the Hyundai Ioniq 5 and dove into the fascinating life of actress and inventor Hedy Lamarr.
Podcast Segment Narrator
Want the full Take a listen.
Podcast Segment Narrator (Automotive)
She starts dating Howard Hughes and in fact, she helps him design a faster plane. So she finds the fastest bird and the fastest fish and sketches out a drawing of what the two would look like as a plane. And that becomes the plane that we know today. And he calls her a genius. Check out our new episode, spotlighting groundbreaking innovators like Hedy and Lamarr and Billie Jean King.
Podcast Segment Narrator
Presented by The Hyundai Ioniq 5.
Lauren LaRosa
Goodbye.
Host/Moderator
This is an iHeart podcast. Guaranteed.
The Latest with Loren LaRosa — June 30, 2026
In this episode, Loren LaRosa dives deep into her passion for fashion, Black designers, and community-building during BET Awards weekend in LA. Loren recaps hosting her own fashion-focused event at the Beverly Center alongside Looks For Lease, discusses the shifting landscape for Black creatives in fashion, and spotlights emerging designers. The episode is rich with personal anecdotes, practical industry insights, and sincere calls to action for supporting Black fashion and entrepreneurship.
Timestamps: [02:32] – [06:54]
Timestamps: [03:17] – [12:00]
Timestamps: [09:10] – [11:50], [39:08] – [40:08]
Surprised by celebrities like Money Long attending her event out of genuine support, connecting it back to recent Breakfast Club coverage:
Stresses importance of community:
Timestamps: [12:00] – [41:27]
[19:30] – [21:41] Host/Moderator and Loren
[21:41] – [23:38]
[23:38] – [25:40]
[26:23] – [37:24]
Narisha Willis — Avenue
Jayvon James — Plastics NYC
Both designers encourage direct engagement via Instagram and in-store.
Timestamps: [13:30] – [15:25], [38:49] – [39:38]
Timestamps: [39:08] – [41:27], [44:27] – [46:46]
On Building Your Own Table:
“You can’t wait for people to give you the opportunity. You have to take it…”
— Looks For Lease Founder Nye ([20:15])
On Breaking Barriers:
“At one point, it was like you had to be let in to the room. You couldn’t just build your own room. Now we doing our own way.”
— Loren LaRosa ([05:20])
Advice for Emerging Designers:
“If you can build your following, build your audience, capitalize off your moments…you don’t have to fit in—the people gon’ come find you.”
— Loren LaRosa ([22:22])
On Supporting Black-Owned Brands:
“If I can’t encourage you…to do anything else today…just support people—it can literally be the smallest thing, and it really will change a person’s life.”
— Loren LaRosa ([13:30])
On Community and Full Circle Moments:
“I used to work in this mall…It’s a full circle moment.”
— Narisha Willis ([32:22])
For more inspiration, highlights, and designer finds, follow Loren LaRosa (@LaurenLaRosa) and the featured brands on Instagram. Visit LooksForLease.com for access to the latest in experiential Black fashion.