← The Latest with Loren LoRosa
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- [00:00]
Lauren LaRosa
This is an iHeart podcast. Guaranteed Human.
- [00:04]
Charlamagne Tha God
You know what's funny? Hip hop fans can debate literally anything from the best rapper alive to the best era of hip hop to what's the best album to who has the best verse. Now Sprite is giving us a whole new argument. The Sprite Living track list is 50 songs that help shape hip hop culture, from rap legends to the hottest artist carrying the hip hop torch today. But the coolest part isn't just the tracks and it's the stories behind them. The lyrics, the moments, the impact. Check out the full Sprite Living track list and break down the stories behind your favorite bars@livingtracklist genius.com this is the Sprite Living track List. Obey your thirst.
- [00:42]
Lauren LaRosa
You probably have an app for streaming and an app for podcasts.
- [00:46]
Charlamagne Tha God
But does your audio bundle include an app for radio?
- [00:48]
Lauren LaRosa
An app for what's happening right now, an app for breaking news that'll change your daily routine. An app that starts your morning with what you missed last night. That app is iHeartRadio, the app that lets you listen to thousands of live radio stations and more. Download the number one app for radio, the free iHeartradio app today. IHeartradio.
- [01:12]
DJ Envy
What up, y'?
- [01:12]
Charlamagne Tha God
All?
- [01:12]
DJ Envy
This is DJ Envy. Now, I got a chance to host a red carpet for 50 Cent's new series Fightland on Stars. And I spoke to 50, and he breaks down exactly what the series is about.
- [01:22]
50 Cent
It's a family crime drama. Okay, this one's gonna feel like it's a grade better than what I did in Power.
- [01:29]
DJ Envy
Really?
- [01:29]
50 Cent
I promise that.
- [01:30]
DJ Envy
This one's a family crime drama mixed with boxing, real revenge, all in and out of the ring. The series premiere of Fightland drops July 31st only on Starz, with new episodes streaming weekly on Fridays.
- [01:43]
Target/Advertisement Voice
Back to school is here. And Target has everything families need to help head into the school year feeling confident and ready to do their thing. From school supplies and stylish apparel to accessories kids actually want, Target makes it easy to check every box on your list at a great value. We're talking backpack starting at just $5 and up to 60% off school supplies. Plus, kids can express their style with brands and collabs they love, like love shack, fancy cat and jack overtime, and customizable owalla bottles with stickers, charms, and much more. The prices parents want and the brand's kids love, all in one place at Target.
- [02:18]
Charlamagne Tha God
Let's get to it. Time to do it.
- [02:20]
Lauren LaRosa
I'm the homegirl that knows a little bit about everything and everybody.
- [02:24]
Charlamagne Tha God
Exclusive no, she don't lie about that.
- [02:25]
Lauren LaRosa
Right? Lauren came in hot.
- [02:28]
Target/Advertisement Voice
Hey, y'.
- [02:28]
Lauren LaRosa
All. What's up? It's Lauren LaRosa. And this is another episode of the Latest with Lauren LaRosa. This is your daily dig on all things pop culture, entertainment news, and all of the conversations that shake the room, baby. Now, look, y' all know we start off here at the Latest with Lauren LaRosa. Y' all could probably almost say it with me at this point. With behind the scenes of the grind checking on in. Let's do it Back on the grinding, y'. All. We have made it to. Yeah, look.
- [02:59]
Target/Advertisement Voice
Whoa.
- [03:00]
Lauren LaRosa
Dang. Don't even have a voice. That is crazy. I don't even know what that comes from. Like, at one point, I thought that when I would lose my voice, I literally would think that it was like, because, you know, you're talking so much. You're doing so many different things. But now I'm like, is it like a sleep thing or what is going on? But I feel well rested. I don't know. Like, I genuinely feel well rested. This week has been a little bit topsy turvy all over the place. I told you guys, we have been in Delaware. We've been in Philly. We've done a lot this week. Family things, you know, but everything is all good. But we're headed into a weekend, and this weekend will be even crazier. But the good thing about when my weekends are crazy, it means I'll be able to bring you guys some sound. So this weekend coming up, I have a charity basketball game that happens in my hometown of Wilmington, Delaware, every single year and has been for literally decades at this point called Duffy's Hope Celebrity game. You can go get Tickets Duffy's Hope Inc.org for tickets if you would like to attend. And this year, they have Tariq from power. Michael Rainey Jr. Gianna Polo from Power. I probably just said his last name wrong. He plays Braden Their Boots Ennis, who is the boxer from Philly. Lawrence Tate, Derek Milano, Young Dylan. The kids be loving Young Dylan. And DJ Diamond Cuts, who's also. She's from Philly as well, um, as Boots. She's from Philly as well as Boots. And it's the fighter, DJ all all things personality at Power 99, which is a really popular station in Philadelphia. She is going to be there as well. I'm not for sure. Is she gonna be DJing or is she just attending? I'm not for sure which she's doing, but she shall be there. So get your tickets, get your tickets, get your tickets. It's gonna be. It's gonna be a good time. And then we're closing out the weekend with the og, the icon Angie Martinez at her summer barbecue here in New York City at Coney Island. I was going to say get your tickets to that, but I believe they're sold out. So if you guys already have tickets, I will see you there. But again, when I have an eventful weekend, y' all know y' all have an eventful Monday. That means we'll be bringing some audio from the experience right on back into the podcast. Because not only do I like to bring you guys the latest, I also like to keep you where the latest is going down at, right on the scene and in the thick of things. Now let's get on in to the conversation today. Let's get into the latest. You've got the apps for sharing pics.
- [05:48]
Charlamagne Tha God
You've got the apps for making playlists.
- [05:51]
Lauren LaRosa
You've got the apps for scrolling endlessly at 2am but if you don't have the iHeartRadio app, you're missing the boat. Live radio, trusted DJs, breaking news live play by play, endless music and podcasts just for you. The iHeartRadio app completes your entertainment lineup. Download the number one radio app, the free iHeartRadio app, today. Today, iHeartRadio.
- [06:17]
DJ Envy
What up, y', all? It's DJ Envy. We're at the premiere of Fightland, executive produced by my guy, 50 Cent. Yeah, now listen, you know you've done a lot on it over here. America decided to go to UK for this one.
- [06:27]
50 Cent
Yeah, this one is different, so break
- [06:29]
DJ Envy
it down for people that haven't seen it comes out the 31st. So tell us about Fightland.
- [06:32]
50 Cent
Yeah, it's exciting. This one is a UK based show. I got Ottawa Bathurst to direct it. So the first two episodes he did really dope. And then I got like the other guys that I got to do throughout the season. It's like, top notch, bro. So you're gonna see, this one's gonna feel like it's a grade better than what I did, like in Power.
- [06:51]
DJ Envy
Really.
- [06:51]
50 Cent
I promise that.
- [06:52]
DJ Envy
Now, for people that haven't seen it yet, it comes out July 31st. Fightland. How would you describe fighting?
- [06:57]
50 Cent
I say it's a family crime drama.
- [07:00]
DJ Envy
Okay.
- [07:00]
50 Cent
Right. And it has an intensity and action that you would, you would, you would feel you received in the action film. And it does things that the other series don't do because we kind of jump timelines throughout the episodes and stuff like this. So you'll see things and go, oh, like things flashing back and things going to different, you know, backwards and forwards.
- [07:21]
DJ Envy
I seen the first episode. I didn't see you in it. Are you in this season or are you at any season or. No, because usually we'll get a pop up or 50 a pop up here and there. Are you in Fightland at all?
- [07:30]
50 Cent
No, I might have to work on my British accent.
- [07:34]
DJ Envy
Have you tried?
- [07:35]
50 Cent
No, no, I did. I. Well, I would have to work on it to do it, to get in this little bit.
- [07:39]
DJ Envy
What keeps you motivated to do it? You don't need the money. It's just like at this point, what is it for?
- [07:44]
50 Cent
Nah, it's cool creatively, like. No, no project is great because of one person. It's a collective, you know what I mean? And what I get a chance to do is communicate what they feel to the network before it gets like. Then they start developing reputations of being difficult or doing things, but they're comfortable expressing how they feel, you know, now I'm at a stage where I can, you know, finance and license the project instead of giving it to the networks for them to own.
- [08:11]
DJ Envy
The series premiere of Fightland drops July 31st only on Starz, with new episodes streaming weekly on Fridays.
- [08:18]
Charlamagne Tha God
This message is brought to you by Injectable Cabenuva Cabotegravir Rilpivirine Here's a question for you.
- [08:24]
Cabenuva Advertisement Voice
Are you ready for a complete HIV treatment that doesn't demand daily attention? Then you're ready to talk to your doctor about Cabenuva. Cabenuva helps keep your HIV in check with no more daily HIV pills. Results may vary. Attend all appointments. Cabenuva is a complete prescription regimen used to treat HIV1 infection in people 12 years and older who weigh at least 77 pounds or 35 kilograms to replace their current HIV1 medicines when their healthcare provider determines they meet certain requirements. Don't take Cabenuva if allergic or taking medicines that may interact. Serious side effects, allergic reactions or rash, post injection reactions, liver problems and depression. If these occur, get medical help right away. Tell your doctor about your medicines or supplements, medical conditions, liver or kidney problems, mental health, pregnancy and breastfeeding. The most common side effect is injection site reaction. Talk to your doctor and learn more by calling 1-800-946-4-4323 or visiting cabinuva.com that's C-A-B N U V A.com back to
- [09:35]
Target/Advertisement Voice
school Shopping is about more than just Checking off a list. It's about helping kids feel confident walking into a new school year. Whether it's a favorite notebook, a cool backpack, or the perfect pair of shoes, Target is there to make a big difference. Target is showing up for families this back to school season with a huge variety of school supplies, apparel, and accessories that help kids do their thing and express their personal style. And with low prices all season long, parents can feel good about getting everything they need at a great value. Think backpacks starting at just $5 and save up to 60% on school supplies. Plus, Target has the brands and collaborations kids are excited about, including Love Shack, Fancy Cat and Jack Overtime, and even personalized oala bottles with stickers, charms, and more. With the prices parents want and the brands kids love, Target has everything you need for back to school shopping all in one place. Because when kids feel confident heading into the school year, parents feel good too.
- [10:34]
Lauren LaRosa
On the docket today, y', all, Forge dropped its highest paid podcasters of 2026. And on that list is a man we know very well, Charlemagne the Ward. But we're going to go down the list, starting from the top. Charlemagne is number 10 on the list, I believe. Yeah. Charlamagne is number 10 on the list. Joe Rogan is number one on the list. Joe Budden is on his list as well, too. He is number 15. But let's talk a bit about just the opening conversation that Forbes has, right? Because Forbes opens the list with talking about Jay Shetty, who is. Who does his podcast on purpose that he's been doing since 2019. So they, they open up this list talking about Jay Shetty and the fact that when he started his podcast, people told him that it was too late. Because that point, you know, that was like, right when the pandemic was about to go down. Podcast had kind of already been kicking off and ringing off a bit. I feel like it was still very, like, niche though. But I'm probably definitely wrong about that. But from the outside looking in, I say outside because at that time I wasn't a podcaster. It looked like, you know, there were a lot of people doing podcast who were into podcast. But now it feels like even if you're not into podcast, even if, you know, podcast isn't your, like, traditional or traditional way to consume media every single day. If a personality or a talent that you love across anything, sports, music, whatever, nowadays creates a podcast, you become an avid podcast listener. It's not just like a niche audience. That's how it feels anyway, to me, as a new person coming into the space. But they talk about how he created this podcast in 2019, and then seven years later, he is now one of the most popular podcasts in the world. And I think what is so intriguing and motivating about this article is the fact that they talk about how podcasts like Jay Shetty's are not only competing with, like, the biggest TV shows, the biggest radio shows, and the biggest, like, Internet Internet native talk shows, but is. Podcasts are literally like, blurring the lines at this point because you get a little bit of everything right, like with a. With the podcast that has video to it, you get the TV show, daily TV show feel because it's audio, because it's. You know, some people are doing daily. Most people do like once a week. I think in this article, they talk about how Joe Rogan drops like 15 podcasts per month. So not everybody's daily. But the. The way that audio is set up and. And because it is so it is at its best, like, when a podcast is doing what they're supposed to be doing, it is very consistent. And because of that. And because of that, people really grow attached to you. Like, your listeners grow really attached to your voice, to everything you guys know. Like, you tune into this podcast daily, hopefully daily and other podcasts as well. But even more motivating than just, you know, hearing the outlet confirm what we already knew is happening, right, Is the money that they ain't talking about. And it's not even. I'll be honest with y', all, like, podcasting is a job for real. Like, whenever I hear somebody talking about, like, yo, I think I want to start a podcast, in my mind, I'm like, whatever it is that you're going to start this podcast about, like, literally, whatever it is, whatever your niche is about to be your pocket, you coming from your corner of the things is going to be. Make sure you really thoroughly enjoy doing that. And it is something that you are going to stay consistent at because this is really a job and consistency matters so much. Jay Shetty, right? Very consistent. He landed a distribution deal through iHeart that Forbes is estimating put him at $21 million over the past 12 months. And then they say when those deals expired this year, that Jay Shetty landed a new kind of contract. And this new contract made it where the audio and the video of his show will not only be distributed by Spotify, but it will also stream on Netflix. You guys know Breakfast Club recently went to Netflix as well, because they have their podcast division. And then the two companies Combining to pay him an estimated total of a hundred million dollars over the next three years. And this is what I'm saying, because when you think about a lot of the people on this list, and we're going to get into this list, right, it's not just like we're out here doing a podcast. We're consistent because of the money or the business in it. There is a lot of business and a lot of money, as y' all see. But these people are very dedicated to like their audiences into what they do like, and I would argue would do it even if the money wasn't this, because at one point they were doing it when the money wasn't this.
- [15:39]
Charlamagne Tha God
Insurance isn't one size fits all. That's why customers have enjoyed Progressive's name your price tool for years now. With the name your price tool, you tell them what you want to pay and they'll show you options that fit your budget. So whether you're picking out your first policy or just looking for something that works better for you and your family, they make it easy to see your options. Visit progressive.com find a rate that works for you with the name your price tool. Progressive Casualty Insurance company and affiliates Price and coverage match limited by state law.
- [16:09]
DJ Envy
What up, y'?
- [16:10]
Cabenuva Advertisement Voice
All?
- [16:10]
DJ Envy
It's DJ Envy. We're at the premiere of Fightland, executive produced by my guy, 50 Cent. Yeah, now listen, you know you've done a lot on it over here in America. Decided to go to UK for this one.
- [16:20]
50 Cent
Yeah, this one is different.
- [16:21]
DJ Envy
So break it down for people that haven't seen it comes out the 31st. So tell us about Fightland.
- [16:25]
50 Cent
Yeah, it's exciting. This one is a UK based show. I got Ottawa Bathurst to direct it. So the, the first two episodes he did really dope. And then I got like the other guys that I got to do throughout the season. It's like, top notch, bro. So you're going to see this one is going to feel like it's a grade better than what I did like in Power.
- [16:43]
DJ Envy
Really?
- [16:44]
50 Cent
I, I promise that.
- [16:45]
DJ Envy
Now, for people that haven't seen it yet, it comes out July 31st. Fightland. How would you describe fighting?
- [16:50]
50 Cent
I'd say it's a family crime drama.
- [16:53]
DJ Envy
Okay.
- [16:53]
50 Cent
Right. And it has an intensity in action that you would, you would, you would feel you received in the action film. And it does things that the other series don't do because we kind of jump timelines throughout the episodes and stuff like this. So you'll see things and go, oh, like things flashing back and things going to different, you know, backwards and forwards.
- [17:13]
DJ Envy
I seen the first episode. I didn't see you in it. Are you in this season or are you at any season or. No, because usually we'll get a pop up a 50, a pop up here and there. Are you in Fightland at all?
- [17:23]
50 Cent
No. I might have to work on my British accent.
- [17:27]
DJ Envy
Have you tried?
- [17:28]
50 Cent
No, no, I did. I. Well, I would have to work on it to do it, to get in this.
- [17:32]
DJ Envy
What keeps you motivated to do it? You don't need the money. Is this like at this point?
- [17:36]
50 Cent
What is it for N It's cool creatively, like. No, no project is great because of one person. It's a collective, you know what I mean? And what I get a chance to do is communicate what they feel to the network before it gets like they start developing reputations of being difficult or doing things, but they're comfortable expressing how they feel to me, you know what I mean? Now I'm at a stage where I can finance and license the project instead of giving it to the networks for them to own.
- [18:04]
DJ Envy
The series premiere of Fightland drops July 31st only on Starz, with new episodes streaming weekly on Fridays.
- [18:11]
Charlamagne Tha God
This message is brought to you by Injectable Cabonuva Cabotegravir Rilpivirine Here's a question for you.
- [18:17]
Cabenuva Advertisement Voice
Are you ready for a complete HIV treatment that doesn't demand daily attention? Then you're ready to talk to your doctor about Cabenuva. Cabenuva helps keep your HIV in check with no more daily HIV pills. Results may vary. Attend all appointments. Cabenuva is a complete prescription regimen used to treat HIV1 infection in people 12 years and older who weigh at least 77 pounds or 35 kilograms to replace their current HIV1 medicines when their healthcare provider determines they meet certain requirements. Don't take Cabenuva if allergic or taking medicines that may interact Serious side effects, allergic reactions or rash, post injection reactions, liver problems and depression. If these occur, get medical help right away. Tell your doctor about your medicines or supplements. Medical conditions, liver or kidney problems, mental health, pregnancy and breastfeeding. The most common side effect is injection site reaction. Talk to your doctor and learn more by calling 1-800-946-4323 or visiting cabenuva.com that's C-A-B E N U V A.com back
- [19:27]
Target/Advertisement Voice
to school Shopping is about more than just checking off a list. It's about helping kids feel confident walking into a new school year. Whether it's a favorite notebook, a cool backpack, or the perfect pair of shoes, Target is there to make a big difference. Target is showing up for families this back to school season with a huge variety of school supplies, apparel and accessories that help kids do their thing and express their personal style. And with low prices all season long, parents can feel good about getting everything they need at a great value. Think backpacks starting at just $5 and save up to 60% on school supplies. Plus, Target has the brands and collaborations kids are excited about, including Love Shack, Fancy Cat and Jack Overtime, and even personalized Oala bottles with stickers, charms and more. With the prices parents want and the brands kids love, Target has everything you need for back to school shopping all in one place because when kids feel confident heading into the school year, parents feel good too.
- [20:27]
Lauren LaRosa
So number one on this list is Joe Rogan. The Joe Rogan Experience on Spotify. He is listed at being worth $82 million. It says. Sitting with the 58 year old comedian and UFC broadcaster for three hour conversations at his Red Curtain studio in Austin, Texas has become a rite of passage for anyone from actors promoting a movie to politicians running for president, regardless of whether his endorsement of Donald Trump in 2024 impacted the outcome of the election. As his buddy Dana White told Forbes, the widespread conversation about it proves not only Rogan's power, but also the legitimacy of podcasting as a whole. Going to keep going. They have Diary the Diary of a CEO I see Steve Barlett Steve Bartlett's Diary of a CEO podcast a lot of places. I wanna another thing that these lists do. It makes me want to like go down a rabbit hole of like listening and watching these podcasts. Now another thing that I think is pretty interesting as well is that some of these podcasts let me see in the first quarter 2026, Bartlett Barlett's corporate interview show the Diary of a CEO posted its highest revenue quarter ever in the show's nine years. Dang. Driving the business for the 33 year old entrepreneurial profile, which was valued at $425 million last fall in an investment round from a private equity backer. Wow. A 30 under 30 Europe alum in 2020. Bartlett will also appear on American television this fall as a guest on Shark Tank after several appearances on the show's UK counterpart. I want to know how many of these podcasts are not video because another thing that I and I say this all the time whenever I talk about these podcast podcast lists. One of the things that I've learned about podcasting is how big people can Be in the audio world, just solely audio alone. Okay. Number four on the list is Ashley Flowers with Crime Junkie Red, and she's via Red Sea Adventures in Tubi. So I'm assuming our video is through to be. She's listed at $42 million. Oh, Mel Robbins. I love Mel Robbins Podcast. Mel Robbins is a video and audio as well. The Mel Robbins podcast via Sirius XM, $35 million. And her genre. I feel like people who do anything in the motivational space, it's like such a niche genre to, like, be successful in because everybody and everything is motivation. Like, everybody's trying to be in that space. So I feel like to really sustain and to really have people believe you and. And believe that, like, you have to be so good about choosing who you have conversations with, choosing who you trust, your plat, who do who you like trust to bring on your platform to speak to your listeners. But your listeners have to really trust and value you, your opinion and your experiences and your advice and your motivational, like, you know, tidbits. Because you can go find, like, there are like, ancient, like, like, think about how many times you've heard somebody say, go read. Like, I mean, what are some books? The 7 Habits of Highly Effective People or Atomic Habits or the. Oh, my God, this is human. The subtle art. The subtle art. Subtle art of not giving an F. People all even like the alchemist. I don't know if people always talk about the alchemist too. When you're trying to, like, have these conversations about, like, thoughts, opinions forming thoughts and opinions, higher powers, purpose, all of that. But like, those, I mean, and those are books. I know, but I'm saying that to say, like, there's a lot of deeply rooted motivational spaces that have been there for a very long time. So when you come into this space, it's very like, to me, it's like watching people in that space. Like, I feel the same way about Wallow, who does a million dollars worth a game with Gilly, because he has literally come into the space. He's very authentic to his audience, no matter how big he gets. But he's very successful. Like the books that he drops, the video content that he does, the podcast that he currently is currently on, like, he's extremely successful. Number seven is Jason and Travis Kelsey. Y' all know Travis Kelsey, right? Tell us her husband's like, they come in at $35 million with their podcast New Heights. Then you have Alex Cooper will call her daddy at $32 million. Number 10, Charlemagne with the Breakfast Club. For I heart Netflix. Now I think this is also really interesting too. I'm gonna read the the tidbit that they say. In December, the 48 year old host of the Breakfast Club renewed a wide spanning agreement with iHeartMedia worth up to $200 million over the next five years, which covers not only his radio and podcast work on air, but also funding for the Black Effect podcast network, which he owns 51 of in a joint venture with iHeart. He told Forbes he wants to build it into the bet for podcasting and he has launched over 60 shows separate from Renewal. Charlemagne co hosts the Brilliant Idiots podcast, which he does with comedian Andrew Schultz, comedian and actor Andrew Schultz, and scored a big payday from Netflix for his flagship daily morning drive time program, which insiders tell Forbes is the most viewed podcast on the platform so far this year. Coming in 2027, he's been chosen to receive a star on the Hollywood Walk of Fame. Now they list him for the Breakfast Club as a podcast. And I think, yes, the Breakfast Club is right. This is what I'm talking about with the blurred lines thing and like where media is right now. You guys know Breakfast Club is a flagship, you know, nationally syndicated hall of Fame radio show.
- [26:17]
DJ Envy
First.
- [26:17]
Lauren LaRosa
Like that is first and foremost. But then the Breakfast Club has like its own life across social media. Like we did a topic this week. Jess Envy and Charlamagne did a topic this week. And when I saw the topic online, I was like, okay, this will be good conversation. And when I'm thinking of things because a lot of times like, so if you guys watch our show on Netflix, on Breakfast Club on Netflix in the Morning Times, I will come in and I'll pitch, I'll pitch them topics, right? Me pitching them topics. I'm always trying to think of what, what are things that they'll have like really good conversations about, but also really good personal experiences with. Because I know that that stuff does so well. Because, because radio is so like, people get attached to you. And then there's a whole podcast audience down. Then there's a whole social media audience now. Then there's all. There's so many avenues in which people digest the Breakfast Club. There's so many ways to think about how the content that they're putting out can live and recreate conversation. Some of the stuff just is like, I know it's going to be funny in the room. And some things are just hard truths. I've always been told that there are certain men who don't watch really get into their, you know, Their private areas when they watch. Because they were always taught that, like, men are not supposed to be touched certain places, right? So I saw Eric Benet post this video. Let's take a listen.
- [27:43]
50 Cent
Look, if you are one of those
- [27:44]
Lauren LaRosa
men who feel like if you wash
- [27:49]
50 Cent
your ass with soap and water and
- [27:53]
Lauren LaRosa
get up in that, make sure it's clean.
- [27:58]
50 Cent
If you're one of those men who
- [27:59]
Lauren LaRosa
feel like that simple hygiene act makes you gay,
- [28:08]
DJ Envy
then you.
- [28:09]
Lauren LaRosa
You very well are probably closeted gay male. You should wash your ass expeditiously. And when I saw the video post, I'm like, okay, this would be great on the show because I know they'll make it funny and I know it'll be a conversation because people love acting like they don't know that men are like that when it comes to cleaning their bodies and their behinds. But also, I had no idea that. And he had his own personal experience with it. Let's take a listen to what Envy said.
- [28:39]
DJ Envy
So, yes, I used to be the type of guy that didn't quote, unquote, get up all in there. But I'm gonna tell you why. Like, you don't know what's going on. But I never thought about it. It's not a conversation I had with the fellas at the barbershop, or we'll be out and about like, hey, fellas, did you wash your ass? But let me tell you so, you know, one day, me and gear. This is a long time ago. You know, we take showers with each other. We wash each other. And one day, she got up all in there, and I'm like, whoa. And then I realized I'm supposed to wash my ass the thoroughly incorrectly. So ever since that, I'm like, I wash my ass, but you should get up all in there. You don't want stinky ass.
- [29:10]
Lauren LaRosa
That's what I'm saying.
- [29:11]
DJ Envy
So what was on a rag when
- [29:12]
Lauren LaRosa
she washed your ass?
- [29:13]
DJ Envy
You didn't know all that was all up in there, all them little dingleberries and all the butt crusts all up in there.
- [29:18]
Lauren LaRosa
And she really went up in there
- [29:20]
DJ Envy
and had to detail your ass. And you didn't think about it the whole time, detailing your ass? That was your boxes. Your briefs wasn't crunchy at the end of the night. They're not crunchy anymore. But that was when I was younger. But she did it, and I was like, oh, I have to get up all. I wasn't thinking. I was just like, the wang. You know, keep it moving. But now I imagine how long before that happened. She was really thinking about, like, really
- [29:42]
Lauren LaRosa
probably breaking up with you or probably,
- [29:44]
DJ Envy
you know, that's probably why she didn't orgasm either.
- [29:47]
Charlamagne Tha God
Y' all.
- [29:47]
DJ Envy
All right, enough little stinky. But detail in your ass is funny. I like that, y'.
- [29:50]
Lauren LaRosa
All. When I tell y', all, this clip right here is so viral right now. Audio is the gift that keeps on giving across podcasts because the Breakfast Club is a podcast, right? So you have tons of podcasts that are talking about it. Then it's been recreated, reacted to, reposted across social media insanely. Like today, I was literally, I'm scrolling down my timeline and I see so many people still reacting to it and commenting on it. You have.com covering it because we have the video aspect and the radio aspect. And a lot of outlets listen to our radio show. Like the Breakfast Club alone as a podcast is its own vehicle. And it's under the Black Effect Podcast network, like the system that Charlemagne has built. People out here doing real business, like big business.
- [30:37]
DJ Envy
What up, y'?
- [30:38]
Cabenuva Advertisement Voice
All?
- [30:38]
DJ Envy
It's DJ Envy. We're at the premiere of Fightland, executive produced by my guy, 50 Cent. Yeah, now listen, you know you've done a lot on it over here in America. Decided to go to UK for this one.
- [30:47]
50 Cent
Yeah, this one is different.
- [30:49]
DJ Envy
So break it down. For people that haven't seen it comes out the 31st. So tell us about Fightland.
- [30:53]
50 Cent
Yeah, it's exciting. This one is a UK based show. I got Ottawa Bathurst to direct it. So the. The first two episodes he did really dope. And then I got like the other guys that I got to do throughout the season. It's like, top notch, bro. So you're gonna see this one's gonna feel like it's a grade better than what I did like in Power.
- [31:11]
DJ Envy
Really?
- [31:11]
50 Cent
I. I promise that.
- [31:13]
DJ Envy
Now, for people that haven't seen it yet, it comes out July 31st. Fightland. How would you describe Fight?
- [31:18]
50 Cent
I'd say it's a family crime drama.
- [31:20]
DJ Envy
Okay.
- [31:21]
50 Cent
Right. And it has an intensity and action that you would, you would, you would feel you received in the action film. And it does things that the other series don't do because we kind of jump timelines throughout the episodes and stuff like this. So you'll see things and go, oh, like things flashing back and things going to different, you know, backwards and forwards.
- [31:41]
DJ Envy
I seen the first episode. I didn't see you in it. Are you in this season or you at any season or. No, because usually we'll get a pop up a 50. A pop up here and there. Are you in Fightland at all?
- [31:50]
50 Cent
No. I might have to work on my British accent.
- [31:54]
DJ Envy
Have you tried?
- [31:55]
50 Cent
No, no, I did. I. Well, I would have to work on it to do it, to get in this.
- [31:59]
DJ Envy
What keeps you motivated to do it. You don't need the money. It's just like at this point, what is it for?
- [32:04]
50 Cent
Nah, it's cool creatively, like. No, no project is great because of one person. It's a collective, you know what I mean? And what I get a chance to do is communicate what they feel to the network before it gets like they start developing reputations of being difficult or doing things, but they're comfortable expressing how they feel to me, you know, now I'm at a stage where I can, you know, finance and license the project instead of giving it to the networks for them to own.
- [32:31]
DJ Envy
The series premiere of Fightland drops July 31st only on Starz, with new episodes streaming weekly on Friday.
- [32:38]
Charlamagne Tha God
This message is brought to you by Injectable Cabenuva Cabotegravir Rilpivirine Here's a question for you.
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- [33:55]
Target/Advertisement Voice
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- [34:54]
Charlamagne Tha God
Yo, I was scrolling through the Sprite Living Track list the other day and immediately started arguing with myself. It was wild because records like California Love Still Not a Player and Back Then are so much more than words and songs. Their moments, their memories, their snapshots of where hip hop was and where it's going. That's what Sprite gets they spent over 40 years celebrating artists who defined the culture and now they're turning the conversation over to the fans. And if you're like me, the real fun is getting into the why. Why did this song matter? Why did this line hit? Why did it change hip hop forever? Now I can't promise you any answers, but with Sprite you have a good time figuring it out. Check out the full Sprite Living Track list and break down the stories behind your favorite bars@livingtracklist. Genius.com this is the Sprite Living Track List. Obey your thirst.
- [35:46]
Lauren LaRosa
Number 11 you have Dax Shepard with Armchair Expert. Amy Parler is at number 12. Jay Shetty is at number 14. Joe Budden is at number 15. Let's see what they say about Joe Budden. I'll just read what I can see. It's like kind of cut off because I have like a PDF version of the actual write up because the write up was behind a paywall. So it mentions them being the biggest paywall on Patreon, where fans pay directly to hear Joe Budden discuss hip hop culture with his panel guests. With business partner Ian Schwartzman, they have built out a fully independent network and are currently working on a technology platform with community building tools they hope to license to other creators. And in August, the network adds two new shows. Schwartzman will host an executive interview show with the Yahoo Finance and Budding is and Joe Budden is launching a true crime podcast in partnership with Law and Order creator Dick Wolf. That is major. That is major. Shout out to Joe Budden for that. A true True crime is another huge podcast genre that I learned about recently. Like when I was doing a lot of the. The. The. The Diddy show coverage. Not show coverage, but the. The trial coverage during the show, during the Breakfast Club. And then here on the latest with Lauren, the rules of the podcast. I had so many other true crime podcasts reaching out to me because they were covering the Diddy trial and they wanted someone who was on the ground in the room. And by collaborating with those podcasts, like when I tell you all my audience went crazy on the audio side, I'm sure, but completely went crazy on the social media side as well. Like, people are, like, addicted OD to those true crime podcasts. So for him to be working with Dick Wolf, because the way that people are like Law and Order, this opening sound of the show, like everything about it, has become such a staple in our televisions. On our televisions and in our homes. So bringing that to a podcast world. And then it's gonna be somewhat for us because it's Joe Budding genius. Tucker Carlson's at number 16. Number 17 is Scott Galloway. I don't know who. I don't know this podcast, the Proof G Pod. Who else do I know on this list? I don't know anybody else. Number 20 is Hannah Burner and Paige Desorbedo with Giggly Squad. Wow. It's no black women on this podcast list. I am. I'm. I'm like, these are the type of lists that I am aiming to be on that I want to get to. You know what I need to do, though? I need to diversify the business around the pod. Like, right now, we are doing great. We're, you know, we're new. We're building. We're building our family with y', all the lowriders. But, like, we. We gotta run it up. All of these podcasts I just mentioned have, like I said, there's so many different lanes in which people are then funneling back to what is the core of the podcast, which is the audio, whether it's social media content or whatever the case may be. Yeah. Or videos, partnerships with YouTube to be. Yeah. This is dope. This is inspiring. I love seeing stuff like this and reading stuff like this. Charlemagne always sends me these lists, and it's like, yo, this is what you, you know, should be paying attention to. And one of the things, too, that I thought was so fire by. And then I' ma close with this. That I thought was so fire about this write up was when they talk about how, like, the mega deals and the money is impressive, but what's really impressive is that unlike people who make movies or TV or any other forms of entertainment. Podcasters retain a lot of ownership when it comes to their ip. So that means, like, the networks and the platforms that are paying out all this money to the podcasters are most of the time, just paying to license it as a distributor and, like, the actual ownership of, like, the audio and all that stuff, like, you keep a huge percentage of that, and you're just paying somebody to be a house where people know to go to this house to get that podcast. And then you talk about ad sales. I'm really excited about this podcast journey and where we are and where we're going and just how everything is changing and turning. Like, I knew that when daytime television started going away, and this was before it even started. Like, a while ago, when I was like, okay, what. What across the spectrum do we need? Like, we need, like, even right now, I'm trying to figure out, Like, I think my goal when I was leaving TMZ was like, okay, we need a solidified news source and voice across social media. Because it gets. It gets a little gray area there. Like, it gets a little blurry there. It gets a little, you know, anybody saying anything there, and I feel like I'm. I'm really working hard to do that. One of the things I want to learn, you know, now that the Breakfast Club, like, I'm there full time, is the balance of the schedule I'm in and, like, making sure I'm able to still be present. Like, there are some weeks where, like, it is so hard for me to get an exclusive, and I'm like, like, I said it this week, I'm like, yo, I need an exclusive. Like, I need to land something that puts us in the conversation as, like, the leader of the conversation. But now, like, in addition to me knowing I need to do that and I'm working on things, I'm also thinking, like, okay, where else can I position myself and how can I do it in a way where I see where this is going and no one's doing it like that yet. And I have an idea, and we about to start doing it, and I'm really excited for it. Not gonna put it out there yet. Y' all will see it when it happens. Literally, you will see it. But, yes. Congratulations to, you know, Charlotte making a list. Congratulations to Joe Budden. I don't know. Oh, Mel Robbins. I'm a big fan of Jay Shetty's podcast. There is a true business in this, guys. Like, I know people be joking. Like, yo, defund podcast Mics I get it. But, like, if the podcast mic is in the right hand and the business is businessing and the purpose is purposing, I think that's the biggest thing here, is, like, I don't know everybody across this list, but I know watching Joe Buttons content for a time, I. You know, working with Charlotte, like, I see that these shows and these networks that they're building and all this media stuff that they're doing, it's not just about having a voice and being first and all of that. It's actually about, like, building real, you know, platforms and services that, like, actually, like, help people, like, employ people and be of service to people. But also, you know, like, what is the why? Like, I always get the critique from the guys, like, did happen this week on the show they got on me, y', all, this week, because I didn't prioritize a print story over, like, just another breaking news story that was happening, which I understood. Okay, but my whole thing was. Is, like, you know, I gotta do a little bit of both sometimes. Like, but Charlemagne said something to me, and I hate when he's right, but he said something to me that I was like, okay. He was like, there wasn't even a purpose to you doing that story, like, sometimes. And. And for me, I feel like there won't always be a purpose purpose. And I. I will stand 10 toes down and I will always argue that back. Sometimes there isn't always a purpose. Sometimes the purpose is. Is to just update and to, you know, tell the news and to do it in a way that, you know, people expect it and can trust it. Sometimes there's deeper conversation that can come from things as well, too. And I do try and lean more toward that and those things. And, I mean, that's not just all, like, positive stuff. Sometimes that stuff can be salacious as well, but it can lead to a more, you know, deeper subs. Like, you know, conversation full of substance. But, like, when I look at people making, like, money and doing deals, like these people are doing on this list, I'm like, that's because they figured out that. That. That perfect spot of, like, here's my passion, here's my purpose, here's my niche, here's the content, here's what the people like, not even hears what's trending. I don't think that these people, even chase was trending. I think they just know. They know what. They know their audience, but also they know where it's more about themselves and not. It's like. It's more about themselves and what they want to put out into the world and how they want to do it and not about what the world is asking of people to do. And I think that's why some of them come in early in the like I know you know, Charlemagne was early in this space from transitioning to radio and having an I heart partner in a podcast space. Joe Budden was screaming about being independent in the hip hop podcasting space and people thought he was crazy, right? But even if you're not early like a Jay Shetty, it's about what is the purpose of it, what is the why. So I'm trying to marry all of that and once I do, you know we will be honeymooning. This has been another episode of the latest with Marlon the Rosa y'.
- [44:39]
DJ Envy
All.
- [44:39]
Lauren LaRosa
I tell y' all every single episode. Y' all could be anywhere with any old body talking about all of the things, but y' all should to be right here with me. My low riders. I appreciate you and I'll catch you in my next one.
- [44:53]
Charlamagne Tha God
Peace to the planet. This is Charlamagne, the God. From the world's most dangerous morning show to Breakfast Club, the new Nissan Pathfinder is built for big adventures. Engineered with a powerful V6 engine and nine speed automatic transmission is Ward's most awarded V6 over the last 30 years. And it's ready to power your next road trip with premium tech forward room for up to eight passengers. From everyday drives to long and winding journeys with the whole family, the Pathfinder is ready when you are. So start planning the new Nissan Pathfinder. Built to confidently take you further.
- [45:20]
Lauren LaRosa
Skincare means Sephora Makeup same. They've got the products, expertise and the brands that fit your lifestyle. But when I talk about hair care, do you make the same connection? Well, you should. Sephora is just as trusted for hair. Whether you're looking to repair, strengthen, hydrate or add shine, you'll find brands like Kerastas, K18 and Gisu, plus the guidance that helped you choose what's right for your hair. And with free shipping and same day delivery, great hair care is easier than ever. Shop hair at Sephora today.
- [45:52]
Target/Advertisement Voice
Back to school is here and Target has everything families need to help head into the school year feeling confident and ready to do their thing. From school supplies and stylish apparel to accessories kids actually want, Target makes it easy to check every box on your list at a great value. We're talking backpacks starting just five doll and up to 60% off school supplies. Plus kids can express their style with brands and collabs they love like Love Shack, fancy Cat and Jack overtime and customizable owalla bottles with stickers, charms and much more. The prices parents want and the brands kids love all in one place at Target.
- [46:27]
Lauren LaRosa
Hey, you planning a little adventure tonight? Knowing your status is part of staying protected against HIV keeps it hot.
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Cabenuva Advertisement Voice
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Target/Advertisement Voice
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- [46:41]
Lauren LaRosa
keeping it real about HIV prevention is part of the vibe. When you date, stay up to date on your HIV prevention and sexual health. To learn more, talk to your healthcare provider and visit care for the culture.com this is an I heart podcast. Guaranteed human.