In this episode of The Alignment Lab, Meredith's joined by the lovely Heather Leary, founder of Salt & Chalk Studio — a UK-based brand and web designer for wellness founders who’s basically mastered the art of working with her energy, not against it.

Heather and Meredith dive into what it really looks like to design your business around your Human Design — especially as a Projector — and how that shift changes everything from your work rhythm to your creative flow.

She shares her story of leaving corporate marketing, taking a sabbatical for yoga teacher training, and how lockdown became the unexpected catalyst for starting her own soulful design studio.

We get into all the good stuff:

How to honor your energy (instead of trying to keep up with Generator hustle)
What it looks like to brand from alignment — not aesthetics
Building a business that actually supports your lifestyle
The power of authenticity, balance, and behind-the-scenes storytelling

This one’s for every creative or entrepreneur who’s tired of overworking their way to success — and ready to design a business that feels as good as it looks.

EPISODE TIMESTAMPS
00:00 – Welcome to The Alignment Lab

00:55 – Meet Heather Leary: Brand & Web Designer

01:42 – From Corporate to Yoga Teacher Training

02:10 – How Lockdown Sparked a Career Pivot

03:29 – Projector Energy and Sustainable Success

07:29 – Working in Flow, Not Force

17:53 – Soulful Branding and Client Work

23:02 – Expressing Emotion Through Art

23:34 – Balancing Feminine + Masculine Energy

24:49 – Corporate Life vs. Fulfillment

27:02 – The Start of a Yoga Brand

28:48 – Authenticity in Branding

34:09 – Why Website Templates Matter

44:01 – Outsourcing Without Losing Soul

46:34 – Final Thoughts

RESOURCES:

Grab your free Human Design HERE

Join The Aligned Content Lab Membership HERE

Follow Heather Leary on IG and check out her website templates and offerings HERE