The Leader Unmasked: Andrew Bird on Authentic Leadership and Breaking Free Ever feel trapped by the pressure to conform as a leader? Burnt out from wearing a mask that doesn’t feel like you? This episode of The Leader Unmasked is your wake-up call. Host Angela Cox, a Master Coach for Executives and Founder of Paseda360, sits down with Andrew Bird, CEO of W A Chump and Sons, who shares his journey from a “perfectionist mask” in banking to leading authentically. From being labelled “mental” as a child for his creativity to chasing corporate success at the cost of happiness, Andrew’s “enough moment” in India—witnessing true joy in a community—changed everything. Now, he leads a values-driven company, rejecting jargon and prioritising outcomes over time. Perfect for senior leaders and aspiring professionals in the “silent middle,” this episode will inspire you to trust your gut, shed inauthentic behaviours, and live every day with purpose. Tune in to discover how authenticity can transform your leadership and life. Subscribe now for more insights to be brilliant by being you!Here are three reasons why you should listen to the full episode:

Learn how to break free from conformity and lead with authenticity, no matter the corporate pressure.
Understand the “silent middle” and how to overcome burnout by trusting your gut.
Gain insights from Andrew Bird on building a values-driven business that prioritises outcomes over time.

Resources:

Contact Angela Cox on LinkedIn
Visit The Leader Unmasked Podcast
Explore coaching at Paseda360

Episode Highlights:

[00:01:48 - 00:06:29] Conformity from Childhood: Andrew shares how being labelled “mental” for a creative essay at age five led to decades of suppressing his true self to conform to societal and corporate expectations.
[00:16:44 - 00:19:24] The Enough Moment in India: Andrew recounts his pivotal realisation at a barbecue in India, seeing the joy of a community despite their lack of wealth, prompting him to quit banking and seek authenticity.
[00:30:33 - 00:34:28] Building W A Chump and Sons: Andrew discusses founding W A Chump and Sons with a values-led charter, rejecting industries like weapons and mining, and focusing on delivering outcomes, not time.
[00:44:43 - 00:47:21] Advice for Authentic Living: Andrew shares his advice to his children and others: “Be yourself, trust your gut,” emphasising living every day authentically over chasing financial success.

Three Powerful Quotes:

[00:18:17] “Everybody’s looking at you because they want to be like you… And I said, that’s really odd because I’m looking at all of you and you’ve got everything that I want.”
[00:34:28] “What you see is what you get… There’s no jargon. There’s no bias. And that’s direct. I hope it’s authentic because it’s authentic to me.”
[00:53:18] “We die once. We live every day… Every day’s an adventure. What are we going to do today? Whose life are we going to improve today?”

About the Guest: Andrew Bird, CEO of W A Chump and Sons, is a trailblazer in authentic, values-driven leadership. With a career spanning banking and consultancy, Andrew once wore a “perfectionist mask,” climbing corporate ranks as the youngest branch manager and area manager while hiding his true self. His “enough moment” came in India, where a community’s joy despite poverty inspired him to quit banking and reject conformity. Now, Andrew leads W A Chump and Sons, a company focused on delivering outcomes, not time, with a strict values charter excluding industries like weapons and mining. His journey from burnout to fulfilment resonates with the “silent middle”—leaders quietly struggling under pressure. Andrew’s mission is to leave a non-financial legacy, from maternal healthcare in Kenya to accessible e-learning, proving success lies in authenticity. Connect with Andrew on LinkedIn to learn more about his transformative approach. Enjoy This Podcast? Authenticity is the key to great leadership. If you learned something new from Andrew Bird’s story on The Leader Unmasked, hit subscribe and share it with your colleagues and friends! Post a review and share your thoughts online—tell us how breaking free from conformity has inspired you. Your feedback helps more leaders find us. Have questions? Contact Angela through LinkedIn, Instagram, or Facebook. Thanks for listening! For more updates and episodes, visit theleaderunmaskedpodcast.podbean.com. Tune in on Apple Podcasts, Google Podcasts, Spotify, or PodBean. To unmasking your brilliance, Angela.

#3 Andrew Bird CEO W A Chump & Sons