“In order to increase market share, you first have to have mind share. Those two concepts are completely correlated. And to increase your mind share, you need to have a constantly growing brand connectome…”

In this episode, we explore the cutting-edge science of consumer behavior with my guest, Leslie Zane, an award-winning marketer renowned for her expertise in unlocking brand growth.

Leslie reveals how to tap into the power of the instinctive mind—the real driver behind decision-making. It turns out that people don’t make choices with their conscious minds but with their instincts. By understanding the brain’s decision-making process, you can work with human nature to accelerate brand and business growth.

We’ll also dive into game-changing concepts like the Brand Connectome and Growth Triggers, tools designed to help you decode consumer choices and unleash the full potential of your brand.

ABOUT OUR GUEST
Leslie Zane is an award-winning marketer and TEDx speaker. As the Founder and CEO of Triggers, the first brand consulting firm rooted in behavioral science, Leslie champions the primacy of the instinctive mind in brand decisions.

An alumna of Yale, Harvard Business School, and Bain & Company, Leslie is a recipient of the Congressional Women of Distinction and the Ogilvy Award. She coined the term Covid-stasis, forecasting the pandemic’s lasting psychological and behavioral effects.

Learn more about Leslie and her work here: lesliezane.com

ABOUT OUR HOST
Ken Eslick is an Entrepreneur, Author, Podcaster, Tony Robbins Trainer, Life Coach, Husband of 35+ Years, and Grandfather. Ken currently spends his time as the President & Founder of The Leaders Lab where he and his team focus on Senior Leadership Acquisition. They get founders the next level C-Suite Leaders they need to go from being an Inc. Magazine 5000 fastest growing company to $100,000,000 + in revenue.

You can learn more about Ken and his team at

Listen to more episodes on Mission Matters:

https://missionmatters.com/author/ken-eslick/

The New Rules of Persuasion in Business and Life with Leslie Zane

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