“Most times people are not buying it based on the product. They’re buying the person behind the product.” – Kody G

On this episode of The Leadership Locker, Rich talks with sales coach and Certified Neurolinguistic Programming Trainer, Kody G. Listen in as Rich and Kody discuss using NLP to be a better salesperson, recognizing when you’re getting sold, and Kody’s unique perspective on money.

Kody G owns an NLP training school where he trains and certifies people in Neurolinguistic Programming, Life & Success Coaching, Clinical Hypnotherapy and EFT. Formerly running an 8-figure sales team, his main focus was to not just teach sales strategy, but to teach the mindset of what it takes to be a 6- and 7-figure salesperson by dissecting what's happening on a sales call underneath the surface.

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Personal Branding | Rich Cardona Media

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00:09 – Introduction

04:02 – About Kody G

05:40 – How Kody got into NLP (Neuro-Linguistic Programming)

08:01 – How Kody got into sales coaching

11:12 – Kody’s framework for sales

15:00 – Taking charge in sales calls

16:02 – Recognizing when you’re getting sold

19:49 – How the mind works when making a purchase

27:31 – Listening and know when to close the deal