
Hosted by Ryan Hawk · EN

Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 https://twitter.com/RyanHawk12 Sean Covey is President of FranklinCovey Education. He is a New York Times best-selling author and has written several books, including The 6 Most Important Decisions You'll Ever Make, The 7 Habits of Happy Kids, and The 7 Habits of Highly Effective Teens, which has been translated into 20 languages and sold over 4 million copies worldwide. Sean's dad is Stephen R. Covey, the author of one of the most sold books of all time (more than 30 million copies), The 7 Habits of Highly Effective People. Notes: Sean played Quarterback at BYU -- Led the team to two bowl games and twice selected as ESPN's Most Valuable Player of the Game. What he learned from his time as a QB: How to prepare How to "do hard things" - "Your zone of comfort expands because the hard things aren't as hard anymore." Importance of a system - Rigorous practice, filming of the practice, reviewing of the work. Daily. The 7 Habits of Highly Effective People came out in 1989... It had a tepid release and then exploded. It changed the lives of the Covey family. Sean said his dad Stephen (the author of The 7 Habits) was "very genuine... A better husband and dad than a writer. H was very congruent. He had the power of principles. There was no hypocrisy." How do you handle yourself when talking to a person who has a powerful position? "Treat the garbage collector and the CEO with an equal amount of respect." 4 Disciplines of Execution: Focusing On The Wildly Important Goals (WIG) - Exceptional execution starts with narrowing the focus— clearly identifying what must be done, or nothing else you achieve really matters much. -- Example: JFK has one of the best examples ever: "Send a man to the moon and return him home safely by the end of the decade." It was one goal. There was a starting line and a finish line. Act on Lead Measures – Golden rule of execution: Identify lead measures. Twenty percent of activities produce eighty percent of results. The highest predictors of goal achievement are the 80/20 activities that are identified and codified into individual actions and tracked fanatically. Lag Measures are the end goal. Keep A Compelling Scoreboard -People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win. Create A Cadence of Accountability -Each team engages in a simple weekly process that highlights successes, analyzes failures, and course-corrects as necessary, creating the ultimate performance-management system. Goal setting - There are two kinds of strategies: Deliberate strategies Emergent strategies - "Be ready for waves that might hit you... And knock you in a better position." With goal setting, remember the phrase "No Involvement, No Commitment." Involve your team to set their own goals. Don't set the goals for them. Advice to parents with teenagers: Have a purpose as a family Set values Write a mission statement Have 1:1 time with kids Career/Life advice: Have a plan... But be flexible Live according to your principles, values, and mission statement Create a credo of your own

Episode 196: Anthony Iannarino - The Only Sales Podcast You'll Ever Need Subscribe on iTunes or Stitcher Radio The Learning Leader Show "Who you are matters more than what you do." In This Episode, You Will Learn: Good vs. Great. What separates the two? Self Discipline - "Me Management" Prospecting - Opportunity Creation "If your dream client could already get the result they wanted, they wouldn't need you" Qualities of the best: Caring Other Oriented Leading with insight "The skill set doesn't matter until the mindset is there" Competitive Is selling an art or a science? Creation of The Sales Blog Consistent processes "I decided I'm a writer... So I write everyday." Asked to do his first keynote after writing everyday for 10 months "The more you work, the more opportunity finds you" EEA for every keynote: Engage & Entertain Educate - Mindset shift Actionable Ideas - Know how to do something different Interview people from the audience before every keynote. Get to know them, their goals "The best leaders don't look at the scoreboard, they look at the players" Winston Churchill leadership Learn from both the good and the bad leaders -- Take notes "Leadership is the decision to be accountable for a result" "You need to lead NOW. You can decide to lead whenever you want, wherever you are." "Leadership is a decision. A choice." "Leadership is the decision to be accountable for a result" Continue Learning: Follow Anthony on Twitter: @iannarino Read: The Only Sales Guide You'll Ever Need Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 You may also like these episodes: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 071: Nate Boyer - Green Beret, Texas Football, The NFL Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why Did you enjoy the podcast? If you enjoyed hearing Anthony Iannarino on the show, please don't hesitate to send me a note on Twitter or email me. Episode edited by the great J Scott Donnell The Learning Leader Show is supported by FreshBooks: FreshBooks is offering a 30 day, unrestricted free trial to my listeners. To claim it, just go to FreshBooks.com/Learning and enter LEARNING LEADER in the "How Did You Hear About Us?" section.

Episode 153: Brian Halligan, CEO of HubSpot: How To Make Them Come To You (Bio in first person from Amazon.com) My day job is as co-founder and CEO of HubSpot, an inbound marketing company started in 2006. Most business market their products by "interrupting" their potential customers with advertisements, cold calls, email blasts, etc. We humans have gotten sick of being interrupted by marketers and have gotten better-and-better at blocking them out with new technology such as caller ID, spam protection, TIVO, etc. HubSpot helps businesses transform they way they market from interrupting potential customers to helping them "get found" by them in the natural course of the way they work today in Google, in blogs, and in social media sites. In other words, we help companies transform from "outbound marketing" to "inbound marketing." Despite only starting the company a few years ago, we have over 1700 paying customers who on average increase their leadflow by 6x within 6 months of buying our product. In addition to working at HubSpot, I am an EIR at MIT where I lecture on startups and marketing as well as help students when I can. Prior to HubSpot I was a venture capitalist. It was in working with small startups that I realized that the fundamental way in which marketing has worked for the last several decades was simply broken. Prior to being a vc, I was a student at MIT where I was a Sloan Fellow. I spent a lot of time at MIT studying web2.0, business model transformation, and innovation. In the early part of this decade, I spent four years running sales at Groove Networks prior to it being acquired by Microsoft. I spent the first 10 years of my career in sales and marketing roles at Parametric Technology Corporation where I joined in startup mode and helped it grow to be over $1billion in revenue. In my spare time, I like to read books by folks like David Meerman Scott, Seth Godin, Clayton Christensen, Geoffrey Moore, etc. I also play guitar poorly. I enjoy all kinds of sports like tennis, squash, running, and golf. I can often be found in summertime enjoying a Red Sox game in Fenway Park. Episode 153: Brian Halligan, CEO of HubSpot: How To Make Them Come To You Subscribe on iTunes or Stitcher Radio The Learning Leader Show "It looks like a rocket ship from the outside, but in reality it is slow and steady growth." In This Episode, You Will Learn: Having a willingness to embrace change will help you sustain excellence Understanding "The Inbound Methodology" How HubSpot was born The importance of finding a great co-founder who compliments your strengths What's advice would he give to others who are starting their own business? Must have product/market fit -- Look to improve someone's life with something that is unique. For the first 6 months spend 100% of your time getting that right Specific notes about the product from a current user The Inbound Methodology - Much more effective than cold calling The traditional playbook is broken... How do you do "Inbound Marketing?" Create a blog, start a podcast -- Find a way to attract people to you. Hubspot does a fantastic job of getting people to come to them "I don't have a phone on my desk" -- "Sales is changing everyday" -- His co-founder just bought a Tesla and did the entire transaction online "If I was an outside sales person, I would choose an industry with a very complex product. If it's not complex, then the buyer doesn't need anyone to explain it to them. They can just read about it online." HubSpot sells a great deal completely through eCommerce Why they publish their "Culture Code" and how it's helped them recruit the best talent How they responded to Dan Lyons very critical book discussing his time of employment at HubSpot Dealing with negative publicity -- How to handle a crisis -- Agreeing that some of what was written was true ("We are way too white male and we are too young.") The dramatic rise of their stock price from when they went public to today (132% increase) Why they have an "Inbound" conference every year and what takes place at the event The importance of having healthy debates prior to "sailing the ships." - Once the ship is sailing, everyone must be on board Most important quality for Brian to hire you? They must know why they were successful in their prior work. He doesn't only care about what happened, he wants to make sure they fully understand why they were successful Read the book "Shoe Dog" by Phil Knight (Nike) "I like the name Learning Leader a lot. I like leaders who are constantly learning and evolving." "When you're a startup, you have to be willing to take a lot of risks." Continue Learning: Read: Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online Read: HubSpot - Culture Code See why over 58,000 people follow Brian on Twitter: @bhalligan To Follow Me on Twitter: @RyanHawk12 You may also like these episodes: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 071: Nate Boyer - Green Beret, Texas Football, The NFL Episode 047: David Marquet - "Turn The Ship Around" Episode 107: Simon Sinek – Leadership: It Starts With Why Did you enjoy the podcast? If you enjoyed hearing Kris "Tanto" Paronto on the show, please don't hesitate to send me a note on Twitter or email me. Episode edited by the great J Scott Donnell Bio From Amazon.com (Bio in first person from Amazon.com) My day job is as co-founder and CEO of HubSpot, an inbound marketing company started in 2006. Most business market their products by "interrupting" their potential customers with advertisements, cold calls, email blasts, etc. We humans have gotten sick of being interrupted by marketers and have gotten better-and-better at blocking them out with new technology such as caller ID, spam protection, TIVO, etc. HubSpot helps businesses transform they way they market from interrupting potential customers to helping them "get found" by them in the natural course of the way they work today in Google, in blogs, and in social media sites. In other words, we help companies transform from "outbound marketing" to "inbound marketing." Despite only starting the company a few years ago, we have over 1700 paying customers who on average increase their leadflow by 6x within 6 months of buying our product. In addition to working at HubSpot, I am an EIR at MIT where I lecture on startups and marketing as well as help students when I can. Prior to HubSpot I was a venture capitalist. It was in working with small startups that I realized that the fundamental way in which marketing has worked for the last several decades was simply broken. Prior to being a vc, I was a student at MIT where I was a Sloan Fellow. I spent a lot of time at MIT studying web2.0, business model transformation, and innovation. In the early part of this decade, I spent four years running sales at Groove Networks prior to it being acquired by Microsoft. I spent the first 10 years of my career in sales and marketing roles at Parametric Technology Corporation where I joined in startup mode and helped it grow to be over $1billion in revenue. In my spare time, I like to read books by folks like David Meerman Scott, Seth Godin, Clayton Christensen, Geoffrey Moore, etc. I also play guitar poorly. I enjoy all kinds of sports like tennis, squash, running, and golf. I can often be found in summertime enjoying a Red Sox game in Fenway Park.

Episode 137: Don Yaeger – How To Become A Master Storyteller Don Yaeger is an award-winning keynote speaker, business leadership coach, an eight-time New York Times Best-selling author and longtime Associate Editor for Sports Illustrated. Don has fashioned a career as one of America's most provocative thought leaders. As a speaker, he has worked with audiences as diverse as Fortune 500 companies and cancer survivor groups, where he shares his personal story. He is primarily sought to discuss lessons on achieving Greatness, learned from first-hand experiences with some of the greatest sports legends in the world. Additionally, Don has been retained by companies and organizations to coach their leaders, management teams and employees on building a culture of greatness by looking at Great Teams in sports and discerning the business lessons we can learn from them. Throughout his writing career, Don has developed a reputation as a world-class storyteller and has been invited as a guest to every major talk show – from Oprah to Nightline, from CNN to Good Morning America. Episode 137: Don Yaeger – How To Become A Master Storyteller Subscribe on iTunes or Stitcher Radio The Learning Leader Show "The greatest in the world learned to hate losing more than they loved winning." In This Episode, You Will Learn: Taking excuses off the table and understanding the value of who you associate with leads to sustained excellence Looking for imperceptible slights to fuel you – Michael Jordan's method to motivate himself Listening, always being a student will lead to incredible relationships Understanding how to asks questions that lead people to open up Challenge yourself to be known by 5 words The process of becoming a professional speaker Understanding you have a personal brand and how to cultivate it The 16 things high performing teams do that others don't Always having a development plan for the next leaders How to make meetings better – It starts with punctuality Learning Leader – John Wooden – Always reading, right up until the end of his life Playing quarterback and how it compares to other parts of life "Every other month I flew to California to meet with John Wooden. EVERY time I walked in the room he was reading a book. He never stopped learning." Continue Learning: Go To: DonYaeger.com Follow David on Twitter: @DonYaeger Read: Great Teams: 16 Things High Performing Organizations Do Differently To Follow Me on Twitter: @RyanHawk12 You may also like these episodes: Episode 001: How To Become A Master Connector W/ Jayson Gaignard From MasterMind Talks Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 082: Dan Pink – The Science of Motivation, Legendary Writer & Ted Talk Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe Did you enjoy the podcast? If you enjoyed hearing Don Yaeger on the show, please don't hesitate to send me a note on Twitter or email me. Episode edited by the great J Scott Donnell Bio From DonYaeger.com Don Yaeger is an award-winning keynote speaker, business leadership coach, an eight-time New York Times Best-selling author and longtime Associate Editor for Sports Illustrated. Don has fashioned a career as one of America's most provocative thought leaders. As a speaker, he has worked with audiences as diverse as Fortune 500 companies and cancer survivor groups, where he shares his personal story. He is primarily sought to discuss lessons on achieving Greatness, learned from first-hand experiences with some of the greatest sports legends in the world. Additionally, Don has been retained by companies and organizations to coach their leaders, management teams and employees on building a culture of greatness by looking at Great Teams in sports and discerning the business lessons we can learn from them. Throughout his writing career, Don has developed a reputation as a world-class storyteller and has been invited as a guest to every major talk show – from Oprah to Nightline, from CNN to Good Morning America.

Episode 135: Andrew Warner: How To Be A Fearless Interviewer (Mixergy) Andrew Warner is one of the interviewers I study in order to improve my own interviewing skills. I love how fearless he is. He will ask the tough questions that most people are too scared to ask. It became a Meta moment to interview someone who I think is one of the best interviewers in the world. I loved it! Andrew Warner was one of the pioneers of the internet startup scene — starting online in 1997 and growing his business into a multi-million dollar venture. When Andrew grew up in New York City, he saw the titans of entrepreneurship — in particular, entrepreneurs from the publishing industry — firsthand. He remembers thinking to himself that he wanted to do that. He wanted what they had achieved. By any measure, Warner has accomplished this childhood vision, and has made it as an entrepreneur. After he and his brother achieved their first success, a $30 million per year Internet business, he wanted to share the gift of inspiration and knowledge with budding entrepreneurs. To achieve this end, he started Mixergy, where he invites proven Entrepreneurs to teach how they built their startups. On Mixergy, he has had the founders of Wikipedia, Groupon, LivingSocial, LinkedIn, and over a thousand other fascinating start-ups. Episode 135: Andrew Warner: How To Be A Fearless Interviewer (Mixergy) Subscribe on iTunes or Stitcher Radio The Learning Leader Show “We want to be like the people who will go running in gardening shoes.” In This Episode, You Will Learn: Caring and passion leads to sustained excellence How to ask the really tough questions The best one word question an interviewer can ask How Charlie Rose has improved so much as an interviewer Focusing on the bigger mission – What do you want to do? The importance of preparation as an interviewer – And how to deal with potentially being too prepared Hiring a coach – Transcribing his interviews to review them How The Larry Sanders Show helped him as an interviewer Why he started Mixergy Don’t worry about having the right shoes, just go run When interviewing someone, think… What do I really care about? The power of stories “If you don’t experience failure early, then you begin to fail it later. You can’t fear it.” Continue Learning: Go To: Mixergy.com Follow Andrew on Twitter: @AndrewWarner Read: Shoe Dog To Follow Me on Twitter: @RyanHawk12 You may also like these episodes: Episode 001: How To Become A Master Connector W/ Jayson Gaignard From MasterMind Talks Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 082: Dan Pink – The Science of Motivation, Legendary Writer & Ted Talk Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe Did you enjoy the podcast? If you enjoyed hearing Andrew Warner on the show, please don’t hesitate to send me a note on Twitter or email me. Episode edited by the great J Scott Donnell Bio From AndrewWarner.com Andrew Warner was one of the pioneers of the internet startup scene — starting online in 1997 and growing his business into a multi-million dollar venture. When Andrew Warner grew up in New York City, he saw the titans of entrepreneurship — in particular, entrepreneurs from the publishing industry — firsthand. He remembers thinking to himself that he wanted to do that. He wanted what they had achieved. By any measure, Warner has accomplished this childhood vision, and has made it as an entrepreneur. After he and his brother achieved their first success, a $30 million per year Internet business, he wanted to share the gift of inspiration and knowledge with budding entrepreneurs. To achieve this end, he started Mixergy, where he invites proven Entrepreneurs to teach how they built their startups. On Mixergy, he has had the founders of Wikipedia, Groupon, LivingSocial, LinkedIn, and over a thousand other fascinating start-ups.

Episode 034: Jimmy Hatch – Wounded While Searching For Bowe Bergdahl And Sky Diving With Gabby Giffords I am honored to know Jimmy Hatch. He truly is an American Hero. He was wounded while on a search mission for Bowe Bergdahl (the US Soldier who has since been charged with desertion). This episode was incredible. To hear the real life stories and the danger that Jimmy has been in to serve our great country is incredibly inspiring. In July 2009, Jimmy Hatch’s team - part of the Navy's Special Warfare Development Group - was on a search mission in eastern Afghanistan. The warriors landed in the dark and were hit with gunfire and rocket-propelled grenades as they made their way across a field. Jimmy was an old hand at this kind of mission. He'd become a SEAL in 1990 and joined his elite unit in 1994, back when there was no war. After six years, he left the unit to teach parachuting. When war broke out, he pushed hard to get back to Virginia Beach. That was in 2004. Now, five years later, Jimmy was a senior chief, a leader of expert commandos, strong and alert and brimming with confidence. He was one of the toughest guys in the world. The bullet that found his leg exploded through his femur just above the knee. It exited with pieces of bone and flung him through the air. The pain was exquisite. In the seconds it took him to land, he told himself not to scream because that would give away the location of the men around him. Then his lungs filled with air, and he couldn't help it. He screamed in agony. Two SEALs shot their way through the firefight, stabilized him and shot their way back out to pull him to safety. – Credit Dianna Cahn from hamptonroads.com/ Episode 034: Jimmy Hatch – Wounded While Searching For Bowe Bergdahl And Sky Diving With Gabby Giffords Subscribe on iTunes or Stitcher Radio. The Learning Leader Show “There is a vetting process. If you weren’t invested, then people would die.” Some Questions I Ask: What does being invested mean to you? And others in the military? How did you and Gabby Giffords become friends? Your mission was the get Bowe Bergdahl… How do you feel about him? Do you see him as a deserter? What did you learn about your team when adversity struck? Why do you have such a strong connection with dogs? How have you learned about the strength of people when they are faced with challenges? Which individual leader has had the most influence on you? In This Episode, You Will Learn: The importance of investment and what it means to Navy SEALs The specific feelings going through Jimmy’s head when he got shot The importance of leaders being transparent The challenges faced when coming home from battle How Jimmy dealt with alcohol and drugs The importance of preparation in battle and in life The elements that define a quality life “When I got shot, I went from being in command, to being a spectator.” Continue Learning <li class="MsoNormal" style="vertical-align: baseline; ba...