Behavioral change expert and bestselling author of Hooked, Indistractable, and Beyond Belief, Nir Eyal, joins Howie Chan to unpack the psychology of limiting beliefs and how they silently shape our decisions, confidence, and future.

Drawing from his latest book, Nir reframes belief as a tool, not a truth. From identity labels like ADHD and personality types to cultural conditioning and media influence, he reveals how the stories we tell ourselves determine what we see, feel, and ultimately, who we become.

You’ll learn how anticipation shapes perception, why the placebo effect proves belief changes biology, and how advertising programs experience before consumption.

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Chapters:

00:01:19 Labels become limits

00:09:14 Belief vs. fact vs. faith

00:11:55 Limiting beliefs: Helpness is our default

00:17:08 The power of anticipation & placebo effects

00:22:56 Live belief audit: “I’m not ready.”

00:31:28 Turn limiting beliefs into liberating beliefs

00:39:17 The brain’s attention filter (11 million vs. 50 bits)

00:42:03 Media, polarization & demanding nuance

00:47:18 Prayer without faith & psychological protection

From Nir Eyal:

Website: https://www.nirandfar.com/

LinkedIn: https://www.linkedin.com/in/nireyal/

YouTube: https://www.youtube.com/user/nirandfar

Instagram: https://www.instagram.com/neyal99/

Stand a chance to get a free copy of Beyond Belief: https://www.howiechan.com/beliefbook

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This episode of Influence Anyone was produced by Ideablossoms.