
Hosted by Ari Meisel · EN
# Episode 118 **Summary:** In Episode #118 Ari sits down with Dan Martell of [_Clarity_](https://clarity.fm/), a digital marketplace designed to provide people with desperately needed on-demand, expert advice on a variety of topics. During the conversation, Ari and Dan discuss the idea behind Clarity, the challenges of starting the business and their secrets for improving professional productivity. **Sponsored By:** - [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) – The Less Doing LIVE Event in NYC is less than six months away! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from May 1st – 3rd. **Time Stamped Show Notes:** - 26:15 – Introduction of Dan Martell, the CEO and founder of _Clarity.FM_ - 26:30 – Definition and explanation of Clarity - 26:59 – What Clarity _started as_ versus what it _has become_ are two different things - 28:07 – Ari is on Clarity as an "expert" - 28:18 – Clarity has over 40,000 experts and enables users to make contact with very high-level people - 29:19 – Billing on Clarity is done by the _minute_ which is great for people who only need 5-10 minutes of talk time - 32:00 – [LetMeGoogleThatForYou.com](http://lmgtfy.com/) - 32:35 – At the time of recording, Clarity has recorded over 250K calls in only 15 months of being live - 33:00 – Clarity has less than 30 employees - 34:20 – Dan believes large teams of employees actually have a _negative _impact on productivity - 35:00 – Why Clarity is unique when compared to competitors - 35:45 – _Perception is reality_; Dan had to overcome the negative stigma of "pay-per-minute" - 37:00 – The future of Clarity; Dan's vision - 37:43 – Liquidity of service and instant gratification; this is where the world is heading - 38:07 – Notable experts are really only good for one thing: _marketing_ - 38:55 – Dan is hoping to attract more PhD/Doctorate type experts to broaden the Clarity "expert" pool - 40:30 – How do users determine _who _to talk to? - 42:22 – The onus for a successful call is on both the caller and the expert - 43:33 – Overcoming the technical and logistical constraints of creating Clarity - 43:49 – Obtaining supply - 44:52 – Call infrastructure - 45:24 – Scheduling and response times - 47:06 – Dan's _Top 3 Tips For Being More Effective_ - 47:50 – Practice "linkability" - 48:49 – Only use digital tools that can be used on a mobile device - 50:00 – Only use _one _channel of communication - 51:10 – Teach people how to treat you - 52:35 – [DanMartell.com/blog](http://www.danmartell.com/blog) and @DanMartell on Twitter **7 Key Points:** 1. What a business _starts as_ and what it _becomes_ are often two very different things. 2. Do not ask questions you can answer yourself with a minimal amount of effort. 3. Having a large number of employees in no way means your business will be more productive. 4. Perception _is _reality. 5. Liquid service (catering to instant gratification) is the future of business. 6. You can teach others how to treat you by conditioning them. 7. Commit to using one channel of communication as much as possible to improve productivity. **Resources Mentioned:** - [FullContact](https://www.fullcontact.com/gmail/) – "Steroids for Gmail" - [Cell Scope](https://www.cellscope.com/) – An external accessory for the iPhone that enables the camera to be used as an otoscope - [Ice Face](https://www.bulletproofexec.com/ice-face-cold-thermogenesis-vagus-nerve/) – A Bulletproof article discussing cold thermogenesis and the potential benefits of facial ice baths on health - [Joynture](http://joynture.com/) – Ari's new co-working space on Wall Street, featuring 24/7 access - --- Send in a voice message: https://anchor.fm/lessdoing/message
Show Notes: Subscribe to the podcast on iTunes Also Check out Ari's book "Less Doing, More Living" Get More Great Content at LessDoing.com Co-hosted by Dave Rael (raelyard.com) and Nick Sonnenberg (calvinapp.com) **Episode 102** **Summary:** In Episode #102, Ari sits down for a conversation with budding entrepreneur Andrea Loubier, CEO of Mailbird to discuss the impressive growth of the successful PC-based email client, as well as the perks and pitfalls of email in general. ** ** **Time Stamped Show Notes:** - 01:02 – Ari introduces two guest hosts: Dave Rael and Nick Sonnenberg - 01:28 – Dave Rael introduces himself, Owner of [RaelYard.com](http://raelyard.com/) - 01:50 – [Nick Sonnenberg](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.linkedin.com%2Fpub%2Fnicholas-sonnenberg%2F13%2Fa34%2F4)introduces himself, CEO of[Calvin](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.calvinapp.com%2F) - 22:05 – Interview with Andrea Loubier opens - 22:25 – Andrea explains_what_ Mailbird is - 23:20 – Definition of what makes Mailbird _different_from similar applications - 24:15 – Mailbird focuses on productivity and reaching "Inbox zero" - 24:35 – The special features of Mailbird - 25:07 – What is _Wingman_? What is the goal of_Wingman_? - 28:41 – In what ways do people use email inefficiently? - 29:09 – Some people let email dictate their daily workflow - 30:40 – Andrea is an "inbox zero" kind of woman - 31:00 – Mailbird is based in Bali - 31:23 – How Mailbird ended up in Bali - 33:28 – Andrea notes her love of working in Bali - 34:12 – The rarity of a woman moving overseas and founding a business - 35:25 – The entrepreneurial community of Bali - 36:15 – [Startup Getaway](http://startupgetaway.co/), A co-living, co-working community space in Bali - 37:19 – [Hubud](http://www.hubud.org/), [The Salty Volt](http://saltyvolt.com/), [Lineup Hub](http://lineuphub.co/), [Wave](http://www.wavebali.com/) - 37:54 – The majority of the Mailbird team is based in Indonesia, but not necessarily in Bali. They also have team members in Copenhagen, Denmark - 39:37 – What Andrea has learned from the hiccups of outsourcing work - 41:40 – Andrea's top 3 tips for people who want to be more effective: - 41:56 – Chose the right tools, like a great email tool - 42:39 – Network to a high degree - 43:09 – Automate, automate, automate; try to automate as much as you can - 44:15 –[www.GetMailBird.com](http://www.getmailbird.com/) and[Andrea Loubier](http://id.linkedin.com/pub/andrea-loubier/18/26b/870) **7 Key Points:** - Being "Inbox Zero" is vitally important to maximizing future productivity - Do not allow email to dictate or overwhelm your daily workflow - It is possible to successfully outsource a startup, but not without challenges - The entrepreneurial community of Bali isn't budding, it's _buzzing_ - Choosing the right tools can make all the difference in achieving success - Tactful networking is absolutely invaluable - Use technology to your advantage and automate as much as you can **Resources Mentioned:** - [Paint Zen](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.paintzen.com%2F)_ – _A company committed to improving the process of finding a trustworthy painter - [Crowdvi.be](http://www.crowdvi.be/) – A useful way to engage the opinions of a specific group of people for research - [AYTM](http://aytm.com/) – A company specializing in online market research - [Humans Need Not Apply](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D7Pq-S557XQU) – A 15 minute YouTube video about the progression of automation…pretty much SkyNet meets the Matrix - [AddApp.IO](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Faddapp.io%2F) – AddApp takes the data from monitoring devices (FitBit, MapMyRun, etc.), helps users understand the data and provides lifes --- Send in a voice message: https://anchor.fm/lessdoing/message