← The Level Up Podcast w/ Paul Alex
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
00:36:35
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- [00:00]
Paul Alex
Welcome to the Level up podcast. I'm your host, Paul Alex. I went from being a cop to an eight figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together. Remember, I have your six. Get ready to level up right now. Hey guys, this is Paul Alex with the Level up podcast. I have another special special guest. His name is Jeremy Moser. Jeremy Moser was a Division 1 athlete. He went from college to actually building one of the biggest social media agencies that now helps people blow up on Instagram. Yeah, you heard it right. Making millions online on Instagram. I didn't believe it until I tried it. And I brought the man with the plan here. Jeremy, how you doing today?
- [00:50]
Jeremy Moser
Good, brother, thanks for having me.
- [00:51]
Paul Alex
How'd you like the intro?
- [00:52]
Jeremy Moser
It was awesome.
- [00:54]
Paul Alex
No, no, no, I gotta make the intros good because I have so like, respect for you, dude. Like, you know, we worked with each other for like the what, like three and a half years now and like, dude, you've done some amazing stuff to my Instagram. This is coming from somebody that doesn't like taking selfies. And, and you just, dude, blown me up on Instagram. So on this pod, guys, as you guys know, we talk about like the rags to riches stories, like where you came from. So just give us a little bit background on you, dude.
- [01:22]
Jeremy Moser
Cool. So obviously I'm originally from Switzerland. That's the accent, my giveaway. I grew up like very untypically like, you know, middle class, like maybe even upper middle class, but a very like blue collar, like upbringing in terms of my dad, he's like working 16 hours a day, having his own little react to richer story. My mom's a children's psychologist, so from a young age we're like, well, you gotta earn everything you get, otherwise we'll take it away from you. For me, sports was very big growing up. I never missed anything, but I had like, always had to do well because it was like, well, and getting new boots if the old ones are still good to run in, you know, like that, that whole like, I guess, normal spiel.
- [01:56]
Paul Alex
Yeah.
- [01:57]
Jeremy Moser
But from a young age I was pretty much told like, hey, look, we're going to go get you good grades. You have to be good in school. That's the foundation of everything. And then you go get a degree and everything. But unlucky for them. I really fell in love with sports at first. It was like football, which like, is soccer here I played for like One of the top clubs there. But then really shifted all my love into tennis. And from there I was like, well, I want to be a tennis pro. And. And so kind of the whole life shifted and like, as I did school and tennis, it kind of got a bit tough. And so when I was 17, I had to take a really honest look and go, am I going to go pro?
- [02:26]
Paul Alex
Yeah.
- [02:26]
Jeremy Moser
And I was like, no, not going to work. And at the time someone came like, by the way, there's, in the US there's a thing called college tennis, D1 athletics. I was like, that sounds interesting. And then we saw like, obviously the top schools, like the UGAs, the USC. And I was like, oh, if I can do this, this is fucking sick. And at that point I started to go through that recruiting process, ended up getting an offer in Fresno, California. And I was like, nice, I'm going to California. Not knowing I was about to be placed in the midd. Love the hood.
- [02:50]
Paul Alex
Yeah, dude, Bulldogs, right? Yeah, I remember that, man. I had an ex that was from Fresno, unfortunately. And, and I remember going the first time to Fresno and you know what they say about Fresno in California, dude, it's the armpit of California, so. So you end up going to college there. You were a Division 1 tennis player. How was that?
- [03:08]
Jeremy Moser
Dude, it's unbelievable. I know in, in this online self, self improvement how everyone shits in college. I loved it. I would give up everything right now to be a freshman again. It was unbelievable. Like, I think the nice thing about Fresno was everything was around the community, right? Like usc, ucla. You don't get that as much because it's like in big cities, but everyone in there was like, in the Valley, Fresno State. Go Dogs. I love that. I love the fact of like being part of a team competing for like something bigger than yourself.
- [03:34]
Paul Alex
Yeah.
- [03:35]
Jeremy Moser
The education aspect was honestly really easy because we just have such a higher like standard at home. But I've really enjoyed it because like they just treated you a bit like above everyone else in terms of like you skip a test, they're like, oh, you can just come make it up in private. Like even from like a socializing or like maybe even dating aspect. Like a lot of people are like, oh, you're from Europe and you're an athlete. Wow, that's amazing.
- [03:57]
Paul Alex
You're like the elite.
- [03:59]
Jeremy Moser
Exactly. So that was. I, I loved it. Had a great time there. Still have some, some really good friends. Still very tight with my coach, so I loved it.
- [04:06]
Paul Alex
No, dude, I have the most respect for anybody that goes to College, dude. I did two years and I was just like, this is not for me. And then, and then I left. But my, like, my two sisters, dude, they became registered n super studious. I think even one of them was just like, hey, you know what? I don't like being a nurse. I'm going to be a nutritionist. Went back to school for like another two years. I was like, what's wrong with you? I was like, she's like, I don't do it for the money.
- [04:26]
Jeremy Moser
Well, I think, I think the interesting part about the college stuff is like, I get how like if I was in the US and had to pile on like 200 grand in debt, I probably would feel the same way.
- [04:34]
Paul Alex
Yeah.
- [04:34]
Jeremy Moser
But because for me, like, majority was paid and then like the part that I had to pay was like fairly feasible for, you know, what do you pay in Switzerland? It was, it was, it was almost a no brainer.
- [04:44]
Paul Alex
Yeah.
- [04:44]
Jeremy Moser
And so for half the old benefits, like if I wanted to play tennis, I would have spent more money because obviously the coaching, the training and everything was free.
- [04:50]
Paul Alex
Yeah.
- [04:51]
Jeremy Moser
And so I really liked it because it kind of launching into other stuff. It gave me time. I think if you were 17, 18, 19, trying to say what direction you're going with your life, I would have gone the completely wrong one. Having time through college and even getting an mba, that probably saved me at some, to some degree.
- [05:07]
Paul Alex
No, for sure, man. And the fact that you got to travel to the US you got to experience a different culture. You met wifey here.
- [05:13]
Jeremy Moser
Yes.
- [05:14]
Paul Alex
That's awesome, dude. You know, it's like I always say, like, it's life's already written for us. It's just we just got to go through the process. So. All right, Division 1 athlete, you graduated college. What is the next move?
- [05:26]
Jeremy Moser
So naturally, like my first two years was. Was good at a great time, but I wasn't really making the lineup, so I was like, my transfer might not. Ended up saying, no, fuck it, I'm going to figure it out. Right? Like kind of the whole, I'm a, I'm going to be better.
- [05:37]
Paul Alex
What'd your dad say?
- [05:38]
Jeremy Moser
And my dad was like, fully supportive. He was like, yeah, I want you to, I want you to win. Right. And then from there I was like, I'm gonna figure it out. Play top three. The following season, fourth year was like, if I do well this year, I might go pro. But then that year I was kind of like, maybe not at the same time. It was like 2018, the whole online entrepreneurship thing started flaming Up. And so by the time I was 2019, I graduated. I already had, like, tried a few side hustles and all of that. And I was like, well, I'm not going to go pro. I don't have. It's too expensive. It's like 100 grand a year that my dad would have to give up. It's like, going in a job is not what I want to do. And I was like, well, there's thing called graduate scheme where essentially you coach. So I was able to coach tennis. They pay for my education, and I get to like, teach and want to make some money on the site. It's like, so I get to play and continue playing. I get to get an MBA in like Silicon Valley, I think. Unbelievable. Like, I'll do that because at the time I was like, Europe, Like, I want to live in the U.S. like, I was like, I love the U.S. of A. Like, I want to, like, live here and all that stuff. So.
- [06:39]
Paul Alex
Dude, that's badass. I didn't even know you could do that. So, all right, you're seeing the Internet game start blowing up like around 2018, 2019. What was your first perception on it, dude? Like, were you like, oh, dude, this is gold. Like, what. How did you get into it?
- [06:56]
Jeremy Moser
I think I started to look at it from perspective of at the time, like my now wife. But she. She had just like a stipend. I had like my money that I had. And I was like, it's not enough. I need to find some other ways. And so I started looking online and then at the point these like, theme pages, which funny enough than what we do, they started popping up and they were giving like, financial advice, which were like, basically book summaries, and like, they were giving like, side hustle tips. I started following that and I was like, ooh, this is interesting. Like, I need to try some of this stuff out. Right? And then I just started like, oh, this is completely new. And because I feel like in Europe this, everyone still looks at it like this is a scam, but because for me, I was so, like, Americanized and I was so like, you know, I was like, I feel like even strongly about politics, even though I don't have anything, it doesn't affect me. But it's like I was like, oh, I actually need to. I want to get this a try. Like, I can make this happen.
- [07:41]
Paul Alex
Yeah.
- [07:41]
Jeremy Moser
And so for me, I was like, very positively minded because I think also the. It wasn't very widespread at the time.
- [07:46]
Paul Alex
Yeah.
- [07:46]
Jeremy Moser
And so when you're Topping up a live training with some millionaires, going to give you the secrets. You're like, ooh, this is amazing. Until they drop a $2,000 price point on you. And you're just like, that's more than. That's more money than I have in my account right now.
- [07:57]
Paul Alex
So, dude, who. Who was the first consultant or influencer online that you actually really, like, honed in on?
- [08:04]
Jeremy Moser
And you were like, wow, there were three people. There was one. I think it was Chavez. I think he actually. I think that guy actually might have died from his.
- [08:12]
Paul Alex
I remember Chavez. Yeah, he did. He did E. Com. He was out of Vegas.
- [08:16]
Jeremy Moser
Yes.
- [08:17]
Paul Alex
And yes. I mean, yeah, it was some crazy stuff.
- [08:21]
Jeremy Moser
Him. The typical, like, Iman Ghazi was one of the first ones I really followed. And then Sam Ovens. Those were really the first three that I've kind of.
- [08:28]
Paul Alex
Oh, geez. Huh?
- [08:29]
Jeremy Moser
Yeah.
- [08:29]
Paul Alex
Damn, that's good. That's good. And for. And let's go back to, like, when you said theme pages. Just because, like, a lot of the people that listen to this, man, they're. They're like. They were like me before social media. So, like. Yeah. And guys, if you don't know my story, it's just like, I jumped back on social media, like, in 2020, and before that, I wasn't on social media for, like, 80 years. When I used to go on dates, girls used to be like, you're weird. Are you a killer? Like, like, why don't you have a. Like a Instagram? I'm like, because, like, I'm old school, you know? But we're here now, right? I got, like, a following and stuff, which is pretty badass. You know, it helps in business. But to go back to that, break down what a theme page is, that way, you know, the listeners and the viewers, they're like, oh, okay, that makes sense.
- [09:10]
Jeremy Moser
So essentially, theme pages are like micro influencers. So essentially, you think of, like, Kylie Jenner, Kim Kardashian, like, Cristiano Ronaldo. They're all, like, influenced with, like, a personality. Theme pages, they're, like, faceless. So, for example, some page might call themselves entrepreneurship facts, right? They might come ad wealth, right? Whatever. The username is, like, make money with websites, and they don't show their face, but they just post, like, themed posts. So that could be a tweet, that could be, like a graphic, that could be, like an illusion. Like, whatever it is, like an animation. There's post faces stuff, and it's usually centered around, like, one bigger or, like, smaller topic, such as like finance, making money, right? It could be around, like, food, nutrition or whatever it is. So I started to see a lot of those. And it was really like, at that time when the whole business and finance theme page niche really started to, like, kind of pop up because Instagram as a platform was blowing up, and really that segment of, I guess making money online started to become a thing.
- [10:02]
Paul Alex
Yeah, dude. Because I remember, like, MySpace where I made you myself, but MySpace, dude, there was none of this shit. There was nothing about, like, hey, make money with, like, this course. Or like, you know, like you had this multimillionaires, like, pitching, like, their idea or, like, getting you into business. It was fascinating, dude. You know, first book I read was Digital Millionaire by Dan Henry. Completely changed my life. And then all the series of Russell Brunson's books, right? The foundation of digital marketing. So. All right, cool, dude. So you found into theme pages. You started going into it how long until from the time that you actually discovered theme pages to actually take an action?
- [10:40]
Jeremy Moser
Honestly, I think I discovered it and like, off, like a month and a half, I started to see the first people that post, like, hey, you can make money for theme page. That was like 20, I think, end of 2018, beginning of 2019. So I was like, well, I'm doing this. So I started a bunch of theme pages. I failed miserably, like, eight of them. But my issue was I would always, like, jump around, be like, oh, I think this name is bad. I need a new one. New page. Oh, I think I bought wrong followers. New page. I bounce around. By 2019, summer, I was like, kind of seeing some page like that. It grew a little bit, went home over summer, left my US phone in the US and couldn't log into the account anymore. So lost that.
- [11:16]
Paul Alex
No way. That sucks.
- [11:17]
Jeremy Moser
And so when I came back, I was like, okay, cool. I want to give this theme page thing another go. But I want to. At the same time, I was like a social media marketing agency. And that's really kind of when it didn't happen for another year or so. Anything happened. But I was like, where? I was kind of like, I'm going to use this theme page thing or this social media marketing thing to make money so that by the time I graduate with my mba, I don't need a job.
- [11:39]
Paul Alex
Smart move, dude. A lot of people don't think like that. They just. They wait until the very end when they graduate and they're like, okay, let me go find a job.
- [11:46]
Jeremy Moser
Well, I felt. I felt that, like, naturally, like my mom was very like, she still hates what I do. Like, she's like, you could, you could work at Deloitte and make $6,000 a month. Like, you know, whereas my dad was an entrepreneur. So that's where I kind of got it from. But I was always like, okay, my worst case scenario is making 150 grand a year. Yeah. So like, for me it wasn't really like, hey, I'm a go buster. Like, whatever. It was like, my worst case scenario is like, I get an MBA, I make 150 grand entry salary or more. Right. And so, and in the worst case, I just fail and then take a lower salary.
- [12:16]
Paul Alex
Facts.
- [12:16]
Jeremy Moser
So it makes it a lot easier. Right. Because it's not as much pressure. My dad was financially very stable and you know, did really well for himself. My mom is like one of high regarded, like psychologists at home. So like, I didn't have that pressure of like, my parents need me, like we're about to go broke type stuff. So I was just like, I was like, I want to do well and help them. Which obviously gave me more flexibility, I guess.
- [12:36]
Paul Alex
So your mom didn't, didn't like or she didn't approve of what you, what you were doing or what you're still doing. Hey man, keep it real. And your dad's like, yeah, go, go. My route, Right? So here's the thing. When did it actually start blowing up for you, dude? Like, when was that aha moment where you're like, dude, I think we found some thing?
- [12:58]
Jeremy Moser
I know I feel really bad when people ask if I was coveted. Not from perspective. Like I was happy it happened, but like really impacted my life positively because at the time I was like trying to do something, but I wasn't really doing anything.
- [13:08]
Paul Alex
You weren't all in?
- [13:09]
Jeremy Moser
I wasn't all in and I wasn't really seeing impact because I didn't really have the skill right. I didn't, wasn't really just. I wasn't just that skilled. But then I was working. I was basically waking up at five from six to eight, I would do conditioning with the guys. Eight to ten was admin work. Ten to two on the court, two to three lunch, three to five practice and then five to eight, like school. Right. So like I was pretty much like 24, 7 audit and like it was just like I was in, not in a good position in life at that point. And so when Covid hit my parents panning, they were like, we booked your flight home, you come back to us. And I was like, well, this is Great. Because now I actually can't make money. And so I got a stipend to pay for, like, all my food. I get to live at home for free, and I can't leave the house so I can go all in this Internet thing. So I bought a bunch of, like, courses and, like, you know, at that point there was more courses and more stuff out there.
- [13:54]
Paul Alex
Yeah.
- [13:54]
Jeremy Moser
And I think it was at that point where I started to do what's called Instagram shout outs for the theme pages and, you know, started to see a little bit of impact. And through that, actually bought ads from my now business partner of four years who's running the agency with me and who's an integral part of why we're able to do some cool stuff. And then by him sort of helping me, I was able to actually take one of the theme pages to like 50,000 followers and made like my first thousand dollars. I was like, big, big boy over here. Like $1,000 a month, you know, dude, that's great.
- [14:20]
Paul Alex
Most people are like $1,000 off of a digital product. Like, it's. Some people can't process that.
- [14:27]
Jeremy Moser
It was a lot to me. Seemed like so much.
- [14:29]
Paul Alex
Yeah.
- [14:29]
Jeremy Moser
Like, we had the other week, we had a client that paid us $132,000 for like a single month worth of work. And me and this partner both saying pretty prefer when we had that like 1k a month client side, because it feel. It felt like a bigger deal at the time. Right. Obviously not to disregard the fact it's crazy someone pays you that much.
- [14:46]
Paul Alex
But the journey.
- [14:47]
Jeremy Moser
Yeah, it's the journey.
- [14:48]
Paul Alex
Yeah.
- [14:48]
Jeremy Moser
And so at that point, I think probably latter stages of 2020, like June, July, I was like, hey, hold up. I like this marketing agency stuff. I've bought like two, three course, but I haven't really done anything. But I see that all these guys that sell courses, they only do YouTube or Facebook ads. Whereas on Instagram, it feels more organic.
- [15:07]
Paul Alex
Right.
- [15:08]
Jeremy Moser
It feels more interesting and people probably will buy. Like, I definitely think what I've done with the theme pages I can replicate for, like, personal brands. So at the time, solo, I just started, like reaching out to people, you know, actually managed. Like, I was like, oh, I'm actually not bad. It's like marketing sales thing just to sell the service. Closed two deals and then made the classic mistake of like, I literally just copied someone else who was already doing it.
- [15:28]
Paul Alex
Yeah.
- [15:28]
Jeremy Moser
Because I thought, oh, I'm just taking inspiration. Right. Pretty bad. Ended up losing those clients and then resigned someone. At that point, I Was buying ads from my now business partner and I was like, like, hey, I know you see you run ads for these guys and you seem to be really good, like, can you help me and we'll split 50, 50. And he's like, yeah, sure, why not? And then through that, we both realized that like, it was kind of like the yin and yang, right? In terms of he's really good at like copywriting, like content creation, like understanding what goes viral and all that stuff. And I was really good at like talking to people, you know, selling, marketing and kind of making sense of that type of stuff.
- [16:02]
Paul Alex
Yeah.
- [16:03]
Jeremy Moser
And so, you know, it's probably like October, and it was October, like pretty much over four years ago. We were like, hey, let's actually run this legit business. And he's like, he was making good money already with like his theme page. He was like, okay, cool. Well, if you find, if we find two or three clients, let's run this up as a full time thing.
- [16:16]
Paul Alex
Yeah. And that's exactly how it happened.
- [16:19]
Jeremy Moser
Yep.
- [16:19]
Paul Alex
That's awesome. So Jeremy, let's go back to the initial clients. The initial clients, like, what would, like, how would you get them as a client, dude? Because the people watching right now, they're probably like, dude, I want to start a social media, like agency. Like that sounds badass, but it's not as simple as it sounds. So walk us through the process, dude. Like, what, what, what is it that you did? What did you try? What was your approach?
- [16:43]
Jeremy Moser
So at first I kept it super simple. I would literally just find a course and I would be like, I'll just take that exact script, right, and just like harass it. But that didn't work. And then I realized, like, for me it felt cringy, which I think is a bit more the European side coming through. And so what I did was like, well, I probably like, I compared a lot like sales to dating and I was like, well, I was probably never the person that would just go out and like spit a bunch of stuff and then like, you'd get back. But I would be good with like building relationships. Right? Like that's, that's kind of how I got together for my now wife. And so I was like, okay, I'll use the same approach. So I'd hit those people up, not in terms of, hey, buy my shit. But I'd be like, dude, I love those posts. You should probably do this and this, or like, hey, have you ever thought about doing X? I think you can make so much more money. And so it became More like a value driven approach.
- [17:21]
Paul Alex
Yeah.
- [17:21]
Jeremy Moser
You know, we have one person that we have both in common. Bastion slot. He's one of our first ever clients. I followed up with him and built that relationship for nine months starting June 2020 until Jan 2021, I think. And that point we signed him. So it was one of those, like, I built a relationship and I would just send 30 new messages every day and then follow up with 10. So I basically like reached out to like 300 people and just try to build a relationship because they're like, worst case, someone who's a millionaire thinks I'm cool and wants to chat to me. Right. And so that really builds sort of everything else that kind of spiraled through. And then obviously sometimes we had the leverage of like, I had a small page, my business partner has a page, like over 2 million followers. And so we would be able to have some form of social proof. Like, hey, we've been able to get this done right. Like the smallest proof of social proof. Like, hey, we've done this that the client hadn't done. You should let us help you with X because I think we can do. Why? Yeah, it was, it was that paired with just being super transparent.
- [18:18]
Paul Alex
Yeah.
- [18:18]
Jeremy Moser
I wouldn't say get guaranteed or you don't pay. It was like, look, this is our hypothesis. We'll do our very best to do this for you, and I'm very confident we can do it. Yeah, that was it.
- [18:27]
Paul Alex
Make sure to check out my YouTube channel, officialpaulx.com for more motivational episodes. Dude, I love how you break it down because a lot of people, they will go ahead. And what I've noticed, especially with these brand new entrepreneurs coming into the space nowadays, and this is not to talk shit, guys, it's just we're business owners. We know what it takes to go ahead and be resilient, to actually put in the work, do the boring work. What, you know, a lot of people say nowadays, but with you, dude, you said you were contacting hundreds of people in your pipeline, in your sales pipeline, and then you were sending 30 messages a day. I know people that quit after two people tell them no. So let's talk about that mindset, man. Where did you have that mindset from? Being a Division 1 athlete. Athletes. Like, where did you get that mindset.
- [19:14]
Jeremy Moser
Dude, the athletes mindset. I think one is, it come from my dad. Like, my dad's like, he's not one of my best friends, but, like, he's like a really big inspiration to me because he's not very smart in terms of like, you know, bro's in 2024 and he's still like collecting all the bills manually. Like he's manually like sticking together all his like receipts to do accounting. Right.
- [19:30]
Paul Alex
Did all parents do that?
- [19:31]
Jeremy Moser
But essentially, like I just saw him that he literally just got to where he is from, like not having a high school degree, like working like dead end jobs to like, you know, building a sizable business of just basically working. So he would basically just go, go out 4am, wake up, start work at like 5, 6, work till like 8, come back, like eat dinner with my mom and I go to sleep, repeat the next day. Yeah. And he just did that for like 40 plus years. And so to me, I was like, okay, cool. I can do anything if I just put in the work. And right at the time I do have to say it, it made it easier because I didn't have anything to do because obviously we were stuck in our house. That's great. Yeah, I loved it.
- [20:06]
Paul Alex
Yeah.
- [20:06]
Jeremy Moser
I was like, sick. So essentially I get to work out like an in house, do a bunch of work and not feel any bullshit. This is awesome.
- [20:13]
Paul Alex
Yeah, so that's a good point to bring up, dude. Now in a world where, I mean, everybody's free, dude, like, Covid's not. Are you, are you saying it is a lot harder now because people have distractions or what? What's your take? What would be some good advice to. Let's say somebody. Let's think about Jeremy just Covid just happened. Think talk to that Jeremy and then just guide him, dude. But like be like, all right, you need to sit down, you need to focus. Like, what would be some words of encouragement?
- [20:41]
Jeremy Moser
You got to have a North Star. I think everything becomes easier when you have a North Star that you can optimize towards. If I want to make ten grand a month, right? But I'm just like, I just want to make ten grand a month so I can go pop bottles and live. Right? Like if that's the goal. Or I can wear a bus down Rolex and like basically flexing on people. That's not really a, like a North Star, right? Obviously we speak a lot of this in your content. It was like the retiring parents angle. It was, it was that type of stuff for me. It was like that I want to achieve something and like prove my mom wrong or prove my dad, you know, Right. That like I can do this thing. And so I think for me that was really the North Star that kind of pushed me and I just realized like, it was an either or. Either I was going to figure this thing out or I was going to go in corporate. I also knew that in Switzerland I would have a harder time getting a job because they don't really accept us degrees. And my wife, she's from England. I was like, well, that's going to be really tough, right? So the why was really strong. And that's really what it started for me with. And from there it was just like, I think just being real with yourself understand that like it's going to suck, it's going to take work, it's going to not be easy. But by doing the things that you have to do on a day to day basis, right, and doing it well and doing it as good as you can, that's when you can max out like that stuff, right? Our entire agency isn't built on like, you know, I sit here and like I get some bit of the face of the brand, right? But, but behind me there's you know, three or four full time copywriters that we have. There's my business partners doing like 14 hour days still, right? There's, you know, there's an entire team behind it. So it's like understanding that like it's not as easy as it looks and that it's going to take shit, but you got to actually go and do the work at first. I think that's the biggest thing, like understanding that there's this work involved and once you break it down what the work is, you do it. If I knew that, hey, out of a thousand people, I can close one deal, I was cool. If I want to close a guy in one month, right? Because I knew for me, I was on the clock. My business partner was racking in like his 100 grand a year with like a Steam page. I didn't have shit going, so I was like, okay, for me to get that guy interested and hopefully like use his page, right? Which really what it was, I was like, I need to fucking find clients. So I was like, okay, if I reach out to a thousand people, I want to close one. That sucked and I probably should go work a job.
- [22:37]
Paul Alex
Yeah, well, your partner, well now your partner, he gave you the milestone. He said two to three, go find two to three and we'll make it happen. And that was your goal. So you had that direction, you had that vision.
- [22:51]
Jeremy Moser
So the funny part was like, it wasn't like a, hey, get this done or like we won't work together. Like obviously not, but it was like, look, that's kind of what's needed, right. To make sense for him to be quite frank. And then at the time, we. I was like, okay, cool. And we actually, like, didn't see any success. We had so many sales calls where we were, like, at 12, 1am because we were like, 8, 9 hours ahead. Like, yes, I think we closed that guy, and then he ended up not closing. And then we had three people close within two days. Or I think it was three within two, or like, four within three days. Something like that.
- [23:18]
Paul Alex
Yeah.
- [23:19]
Jeremy Moser
And we both were just sitting there and be like, oh, shit. Like, we both had, like, this one day of, like, panic, where we're like, now we need to actually do it and not just talk about it, you know? And then it was just like, well, in the worst case, we failed. We just refunded the money. What else could go wrong? Yeah, that was it.
- [23:35]
Paul Alex
No, it's true, man. And I like that mindset because, you know, I've had business partners before, but I always tell people, dude, like, with business partners, it typically doesn't work unless you have one person who has a specific skill, and then you have either one person who has a network that you don't have. And that's what makes a great partnership, right? It's just like, you have to be. You have to have a specialty, essentially, right? It's like in a team, right? You have to be. You have to be special on one specific thing. Like me, I'm more of a visionary guy, but if you ask me, like, hey, Paul, what is your cost per lead right now? I'd be like, I don't know. Let me call my guy. Right? That's just what it is. I hire smarter people than me to go ahead and handle the numbers and all that jazz.
- [24:20]
Jeremy Moser
I think that's what it comes down to, right? I think is I. I personally think that having a business with a business partner is one of the best things ever. Like, I wouldn't have it any other way. To me, it's more like having good partners, right? Like, to a degree. I always say, like, we're kind of partners in terms of, like, we'll handle that side of it. And we approach it with such. Right? And then in return, you get to focus on the sales side. Yeah, right. I think it's. It's. Having good people around you is. Is massive advantage, dude.
- [24:43]
Paul Alex
It's energy. It's energy. It's good people. It's. Dude, I was just talking to one of my mentees earlier today. You probably heard me in my office, but I was Just like, like, dude, I was so pumped for him because he was just like, yeah, dude, you know, I'm, I'm, I'm investing with you guys because I want to be around high performers and oh, dude, you're about to be extroverted. You know, he's like, I'm super introverted, bro. Like, I used to, like, you don't understand. Like, I went to go get a corporate job just to come out of my shell. I was like, oh, dude, we're about to change the game next week when you come. But to go back to that, man, let's talk about. Okay, what is it right now that you offer clients? Because I know, I know you got a couple things going on, dude. So what is it that you offer clients right now?
- [25:25]
Jeremy Moser
Yeah, so right now we've offer really one thing which is like sort of like Instagram growth and monetization, which is like for personal brand, which are like the coaches, consultants, core sellers. And what we do is super simple. One, we kind of come in, right, and we essentially set up your branding blueprint, which is kind of like, what's your story, what are your opinions, what are your beliefs? We set that up for you because that's foundation. Without that, you just build a house on quicksand, right? And then from there we essentially create content which are like reels, right. Which are like storytelling, opinion based, maybe some tactical stuff, threats, which are like those carousels, right. And then what we do from there is we look at like which content piece performs best, which one doesn't. And then from there we turn that into what we call a shout out, which means we pay those theme pages to essentially promote the best performing piece of content. Now I don't really advise that 21 starts starting out to do that. We work with people that make at least like 100 grand plus a month, preferably like 200, which is kind of where you were at when we, we started working together. Right? Yeah. We can't take that as a North Star because at that point you can afford us. We're pretty expensive.
- [26:24]
Paul Alex
Yeah.
- [26:24]
Jeremy Moser
And you have enough money to where you're not going to be like a leech in terms of like, I need to be a millionaire today or it's gonna suck.
- [26:30]
Paul Alex
Yeah.
- [26:31]
Jeremy Moser
And so that's what we do primarily. And we really kind of take this whole, like this whole Internet has this angle of like a growth partner and we really have that in terms of we are trying to have a client go micromanage. It's like we go out and we figure Shit out. We're trying to just bring you a fuck ton of leads and then hammer you and your business on like, hey, convert those leads. Right? So that's, that's kind of how we make our money. We're like eight to 10 people at any given point with the goal really like making money through Rev shares.
- [26:54]
Paul Alex
Yeah.
- [26:54]
Jeremy Moser
And on this, on the, on the second side, for people who don't qualify for the agency, we've now are building out a consulting division where it's more like, hey, we'll give you our proven content structure, I will show you how to build up your brand, how to create content and ultimately convert leads. This is not really the case study where we've had a few, four people that we've taken from zero to like a mill a month. Yeah, we haven't. That's not what you learned there. But it's kind of like how you can make an extra 50, maybe even 100 grand a month. Right, right. If you already have a proven offer. So that's really a nutshell what we kind of do right now.
- [27:22]
Paul Alex
Dude, and I love your guys's concept. I love your guys agency. And the reason why is because I call it a boutique agency. It's very boutique. Because see, one thing you guys have to understand with Jeremy and his agency, right, the reason why these guys are highly successful is because they go ahead and they really analyze your background. They analyze your background, they analyze your success, where you came from. And then it's like a movie. I feel like you guys are the producers of Instagram. No, I'm serious. Because I didn't have a following, you know, I was using Facebook and I was able to generate off of my first digital program, like about a quarter, quarter mil using Facebook groups, you know, online communities. And then when I came to Instagram, it just put everything on steroids for me, right? And I'm just, I'm a normal guy, I'm no one special, guys. So imagine if you have like a remarkable story, you're a multimillionaire right now and you're already generating around $200,000 in you know, webinars or paid ads. I'm telling you, these are the guys you guys need to go ahead and work with because they'll blow you up. Especially if you're looking to like go ahead and scale not only your following.
- [28:29]
Jeremy Moser
No, but the business. But the business I like, we used to just be so obsessed about the followers. But like to me I'm just more like a numbers person where it's like I Want to scale the shit out of companies. Like, I want to come in and be like, hey, let's do this, this and this, and let's scale this up to like 8 mil a month. 500. Which I know are like crazy numbers, but I. To us, that's kind of what we've accustomed ourselves to. Right. Like, you know, this. Obviously we'll have to make like money that seems life changing. We're like, what the fuck are we doing?
- [28:54]
Paul Alex
Yeah, no, no, absolutely, man. And dude, I'm surprised at this stage of the game right now. Well, I'm pretty sure it's coming. You guys are not trying to target like Coca Cola or like those massive, massive brands yet.
- [29:06]
Jeremy Moser
We thought about it, but I think it's, at that point it becomes a lot more difficult because I think one getting in with them is a lot harder, which means acquisition cost and time horizon extends. But at the same time, I think working with those brands isn't this fun because there's our. There are regulations of what you can and can't say. There is. I think it's harder to create a brand for Coca Cola because the corporate prince already so big.
- [29:24]
Paul Alex
Right, Right.
- [29:25]
Jeremy Moser
We like the people who aren't massive yet. It's easier to me at least it's. If somebody's winning small, it's easier to make them win even bigger as opposed to like a massive winner and like, you know, trying to help them do something that they don't even want to do.
- [29:38]
Paul Alex
Yeah.
- [29:38]
Jeremy Moser
If, if we take for example, let's say you go and take Andy Elliott and you're like, hey, Andy will actually go do this type of content. It's probably not going to work out as well as it did for you, for example, because it's like there's going to be some resistance. Right. So we like the niche guys who aren't like ultra massive yet, who really want to make a name for themselves because easier to plug and play our process and to make sure that the client kind of uses the right process and like approach when it comes to branding.
- [30:02]
Paul Alex
Build. Build their story up.
- [30:04]
Jeremy Moser
Yep.
- [30:04]
Paul Alex
Build the direction that they're going before they're like a massive name. Andy's getting up there right now. He's trying to go towards one of his mentors, that Tony Robbins. You know, he's trying to get to that level, which I can see it going, dude, it's going to be massive. You know, I mean, when you look.
- [30:21]
Jeremy Moser
At the biggest personal brands, right. Iman Ghazi, Alex Hermosi, Andy Elliott, all they base Their personal brand around is not the niche authority. It's the story. Right? People buy from Iman and ask makeover because they love the story of a single mom. People give hormones percentage of their equity. Can see that he's made it from like all the way bottom to the top. People love Andy Elliott, for example, because he's. They've seen like, wow, he's that guy. He's lived the life that I'm living through right now. Yeah, same with you. People love you because they're like, oh, Paul, like, he's relatable. He's like true American. Like, you know, he has all those touch points. And so by building your brand on the story effect, you're actually able to get people in. So now, for example, Iman, he's able to talk about his sunglass and people love it. Hormones. He talks about what cereals eat for breakfast and people love it. Right? You're seeing some similar effects. And so that's really what our philosophy is. If somebody comes in, he's like, well, I'm the ultimate gardener and I have all the gardening supplements, like, hard to make that work.
- [31:15]
Paul Alex
That's awesome, dude. I love that. I love that. So, Jeremy, right now, for everybody that is trying to get into the online space, let's say they have a niche, let's say they have a good story, dude, what would you tell them? Okay, what would be three tips to go ahead and grow their Instagram right now.
- [31:36]
Jeremy Moser
First thing is posting every single day. The number one thing that I see is a twofold. If you don't post, you can't build momentum up for your account. Which means if you post 30 times and you get a thousand views, you have 30,000 views. Yeah, right. And if you then just get. Or if every piece gets 1% more views, you'll compound that thing really fast. At the same time, it's a skill level compounding. The more you post, the better you get. Right. This is the first thing. The second thing is research. Just like with anything, the more research you do, the better cleric you have. You know, I kind of compare it as like, if somebody just gets you into a room and it's just kind of like, hey, you're blindfolded. Just try to shoot the target and you just like rolling shooting, that's hard. But when they're like, hey, the target's likely going to be Miami downtown, like, here's. And you sit there with a sniper rifle, it's easier to do it. So from a research perspective, it's like, you want to Know exactly who's your icp. Who are you trying to target? What is it that you like? Your opinions, your views, you know, your, your kind of story. So that when you see piece of honey, you're like, oh, this is good. I can add a twist to that. I can replicate that. Right? And so now you're, you have higher chance of success because you do the research. I think the third thing is just extending your time horizon. People think that they should post five, seven times and go viral as opposed to just playing in the long run. Or people try to get 10,000 views and make $10,000 as opposed to making, you know, consistent money and making. One of our clients, he literally told us, I'm not trying to make a million today, I'm trying to make a million a year or two year from now and make it consistently. Yeah, that's kind of the three things I would say.
- [33:02]
Paul Alex
And that's smart, man. The long game. You know, I. And we have these conversations all the time off camera, but we always talk about the long term effect, right? Like I'm here to do good business with good people for the long term effect. I'm not here for just a year, six months or whatever, dude. Like a lot of people don't understand that. So when people are out there hard pitching people like doing call to actions, I buy my right. It's just like people get burnt out, dude. Especially now in 2024, dude. I mean, 2020 was like the.
- [33:31]
Jeremy Moser
Oh, you could sell anything.
- [33:33]
Paul Alex
Yeah, it was insane, dude. So, Jeremy, where can my audience go ahead and find you, dude?
- [33:39]
Jeremy Moser
Ready two channels. Instagram @ Jeremy Nick M. Or on Twitter, which I think is Jeremy Nick Moser.
- [33:45]
Paul Alex
Those are two platforms I'm most active and then anything. For anyone trying to start their own social media agency or looking to actually start their entrepreneurship journey in social media.
- [33:56]
Jeremy Moser
Yeah, I'd say if you're trying to become an entrepreneur, you want to do two things. One, you really want to research and kind of look at a different model. There's dozens of models out there. They all work if you do. And so from my perspective, I looked at like, find something that actually you enjoy. Like if somebody tells me in five years you'll be creating content, I like that. I'll be marketing in four years, five years. You need to have something you actually enjoy, not just do it because it can make money. The second thing is if you run a marketing agency, whatever business model you Pick, go on YouTube and actually just consume. But from perspective of like, don't just find someone you're like, oh, that guy's rich. I learned from him. But find someone you like. I think it was hormones said, if you don't like their life, don't take their advice. And that is one of the best pieces of advice I've ever seen because I too fell into a trap of like, listening to someone whose life I didn't want. Yeah, you, you can be rich and miserable, right? Or you can be also poor and happy.
- [34:42]
Paul Alex
Yep.
- [34:43]
Jeremy Moser
It's harder to understand, but. But like, you just want to do something you actually enjoy. So for me it's like, find someone that you genuinely like from, like, their lifestyle, their philosophy, their life choices. And then from there you start listening to them. You know, you go through a course and then you get some first quick wins to see that one. I'm doing the work. Yeah, I'm actually showing up. I'm not just procrastinating in like, you know, mental masturbation, watching videos. And then when you see, you see impact, you buy into a course, you buy into a mentor, then you just execute what they tell you to do.
- [35:10]
Paul Alex
Oh, dude, I love that. I love that. And there you guys have it. Jeremy Moser, killing the game right now in social media, specifically Instagram, guys, so if you're a content creator, if you're an influencer, you got a great story, you want to do a build up, you possibly want to work with Jeremy. Well, there you go. You got his contact information. Make sure to shoot him a follow, make sure to go ahead and message him, make sure that you tell him that you actually watch this episode. And then that way he can give me some referrals. So with that being said, guys, my name is Paul Alex. This is the level of podcast. Make sure to subscribe to our YouTube channel. We're blowing that up right now. Milio, how many subscribers? A little bit. Yeah, A little bit over a thousand. We just really started going ham on it like two weeks ago. So I think that's pretty good. I think. But we'll see, we'll see. Nah, it's gonna, it's gonna blow up, trust me. And then if you're listening on Spotify or Apple podcasts, make sure to go ahead and leave a review. Guys, we are top 10 business podcasts right now in the United States. States. Yes, that is right in the United States. So catch you on the next one. Let's level up. Thanks for listening up to the level of podcast. If you enjoyed today's episode, make sure to share with a family friend and everyone you know who's ready to level up. Leave a five star review on Spotify, Apple Podcasts and wherever you tune in. It really helps spreading the word. And don't forget to check out officialpaulalex.com for more episodes and resources to kickstart your journey. Let's level up together.