He Was Homeless at 17… Now He’s a 7-Figure Roofing CEO ft. Kason Roberts

Summary

The Level Up Podcast w/ Paul Alex

Episode: He Was Homeless at 17… Now He’s a 7-Figure Roofing CEO ft. Kason Roberts
Release Date: July 26, 2025
Host: Paul Alex Espinoza
Guest: Kason Roberts

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Introduction

In this compelling episode of The Level Up Podcast, host Paul Alex Espinoza sits down with Kason Roberts, a remarkable individual who transformed his life from homelessness at 17 to becoming a successful 7-figure roofing CEO. Kason’s journey is a testament to resilience, entrepreneurship, and the power of a determined mindset. This episode delves deep into his challenging upbringing, the obstacles he overcame, and the strategies that propelled his business to success.

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Early Life and Adversity

Kason Roberts opens up about his tumultuous childhood, marked by poverty and family struggles.

• Separation from Family ([02:53]):
  Kason recounts the day he and his siblings were taken away by Child Protective Services (CPS). "On January 16th, me and my seven siblings got taken away from my parents," he shares. The sudden removal from his home in Tyler, Texas, left Kason and his siblings uncertain about their future.

• Time in the Orphanage ([03:25] - [08:00]):
  Kason describes life in the orphanage as chaotic and abusive. "You got kids fighting, parents paying kids with cigarettes to fight," he explains. The environment was rife with neglect and corruption, akin to "human trafficking," as Kason puts it. He further reveals the manipulative tactics used by the orphanage staff to exploit both children and adults.

• Reconnecting with Siblings ([05:24] - [05:51]):
  Despite the separation, Kason managed to reconnect with some of his siblings years later, maintaining bonds that provided emotional support.

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Personal Struggles and Turning Point

Kason discusses the personal challenges he faced growing up and the pivotal moments that shifted his life trajectory.

• Living in Poverty ([06:12] - [07:32]):
  Kason reflects on the severe poverty his family endured. "We're living in Tyler, Texas," he states, highlighting the lack of basic necessities and the struggle of seven children in a one-bedroom apartment. The harsh conditions underscored his determination to escape his circumstances.

• Running Away at 17 ([08:00] - [09:19]):
  At 17, facing further hardships, Kason made the difficult decision to leave home. "I left at 17 with a black trash bag," he admits. His initial attempt at higher education failed due to financial constraints, pushing him into the oil fields to support himself.

• Incident in the Oil Fields ([09:06] - [12:33]):
  While working in the oil fields, Kason's life took a dramatic turn after a near-tragic party incident where he had to perform CPR on a friend, leading to potential legal repercussions. This moment of crisis was a catalyst for self-reflection. "What am I doing? My life," he questions, signaling the beginning of his entrepreneurial mindset.

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Entrepreneurial Journey and Business Growth

Kason details the steps he took to build his roofing business from the ground up, emphasizing hard work and strategic thinking.

• Starting AR Global, Inc. ([12:30] - [14:11]):
  In 2019, amidst personal struggles like a divorce, Kason launched his company, AR Global, Inc., while still in the oil fields. "We do about 800,000 in the first year," he proudly states, showcasing his rapid growth achieved through relentless door-knocking and sales efforts.

• Scaling the Business ([14:13] - [20:35]):
  Kason emphasizes the importance of building relationships, especially with insurance adjusters. "It's not illegal, it's ethical," he explains, referring to his strategy of maximizing insurance payouts. His approach involved educating homeowners and fostering trust with adjusters, which significantly boosted his business's profitability.

• Adapting Marketing Strategies ([25:03] - [26:35]):
  Recognizing the potential of digital marketing, Kason began leveraging content to expand his reach. "Success leaves clues," he mentions, underscoring the importance of learning from industry leaders like Grant Cardone.

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Leadership and Training

Kason shares his insights on effective leadership and the necessity of continuous training in the roofing industry.

• Training Employees ([21:17] - [23:03]):
  Kason believes that training is paramount, not just for employees but for oneself. "Train your guys, train yourself," he advises, highlighting the need for daily and weekly training sessions to maintain high standards and adapt to industry changes.

• Mentorship and Education ([22:10] - [22:53]):
  Emphasizing the value of mentorship, Kason encourages new entrepreneurs to seek guidance from seasoned professionals. "Don't think that I know all. Listen," he advises, advocating for a coachable mindset to overcome imposter syndrome and build confidence.

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Future Plans and Vision

Kason outlines his ambitious goals and the expansion plans for his business ventures.

• Expansion into Development ([24:19] - [25:48]):
  To ensure consistent cash flow, especially during off-seasons, Kason plans to expand into property development. "We're building five houses this year, aiming for twenty," he shares, aiming for sustained growth.

• Launching Robert University ([25:48] - [26:35]):
  Kason is set to launch Robert University, an educational platform offering courses and mentorship in roofing and construction. "I'm going to have my courses, my mentorship," he states, aiming to empower others with his proven systems and knowledge.

• Goal of Reaching Billionaire Status ([25:03] - [26:35]):
  Setting his sights high, Kason aspires to reach the billionaire level within three to five years. "I believe it's going to happen," he confidently declares, driven by his entrepreneurial spirit and strategic planning.

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Key Insights and Lessons Learned

Kason imparts valuable lessons from his journey, focusing on mindset, ethics, and the importance of relationships in business.

• Ethical Maximization of Insurance Payouts ([18:22] - [20:35]):
  Kason emphasizes ethical practices in dealing with insurance companies. "It's selling the insurance company end of the day," he explains, ensuring homeowners receive full benefits without compromising integrity.

• Importance of Relationships ([16:27] - [20:35]):
  Building genuine relationships with adjusters and homeowners is crucial. "When they get to know you, you build a relationship with them," Kason advises, stressing that trust and rapport can lead to better business opportunities.

• Continuous Training and Leadership by Example ([21:17] - [29:38]):
  Effective leadership involves training and leading by example. "I would never ask my guys to do something I wouldn't do," Kason asserts, highlighting the importance of integrity and active participation in business operations.

• Mindset and Self-Belief ([34:47] - [35:34]):
  Kason encourages listeners to bet on themselves and surround themselves with positive influences. "Always bet on yourself," he advises, emphasizing the power of a prosperous mindset in overcoming challenges and achieving success.

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Final Words and Recommendations

Kason offers motivational advice and practical steps for aspiring entrepreneurs looking to enter the roofing industry.

• Mentorship and Self-Education ([31:31] - [32:56]):
  Kason offers one-on-one mentorship through Robert University, providing personalized guidance for a fee of $10,000 per year. "I'm gonna show you how to scale," he promises, ensuring mentees receive comprehensive training and support.

• Recommended Reading ([23:21] - [24:20]):
  Kason cites influential books that shaped his entrepreneurial mindset:

  • The Science of Getting Rich (1911)
  • Think and Grow Rich by Napoleon Hill
  • The Art of the Deal by Donald Trump
  • His own book, Surviving the System, available on Amazon in both print and audio formats.

• Encouragement to Aspiring Entrepreneurs ([27:38] - [35:34]):
  Kason urges listeners to believe in themselves, seek mentorship, and remain coachable. "Get good leaders around you," he advises, reinforcing the importance of a supportive and knowledgeable network.

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Conclusion

Paul Alex wraps up the episode by reiterating the inspirational nature of Kason Roberts' story. Highlighting Kason’s book, Surviving the System, and his online presence, Paul encourages listeners to connect with him on social media and explore his resources for further growth.

Notable Quotes:

• Kason Roberts ([05:15]):
  "Human trafficking, bro. It is human traffic. That's what it is."

• Kason Roberts ([12:34]):
  "What am I doing? My life."

• Kason Roberts ([22:38]):
  "If you're able to be coachable, I can train anybody to sell. Just got to be coachable."

• Kason Roberts ([34:39]):
  "Always bet on yourself. Keep people from around you that have negative things to say about you."

• Kason Roberts ([33:04]):
  "People don't have courage. That's why they don't have money in their bank account."

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Resources and Further Information

• Kason Roberts on Social Media:

  • Facebook: Casen Roberts
  • Instagram: Casen Roberts
  • YouTube: Casen Roberts

• Book:

  • Surviving the System by Kason Roberts (Available on Amazon)

• Mentorship Program:

  • Robert University: Offering courses and one-on-one mentorship for aspiring roofing entrepreneurs.

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Call to Action

Listeners are encouraged to connect with Kason Roberts on social media, purchase his book on Amazon, and consider enrolling in his mentorship program to gain firsthand insights and strategies for building a successful roofing business.

Transcript Highlights:

• Starting Point: [02:53] - [09:19]
• Building the Business: [12:30] - [20:35]
• Leadership and Training: [21:17] - [29:38]
• Future Vision: [24:19] - [26:35]
• Final Advice: [34:47] - [35:34]

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Kason Roberts’ story embodies the essence of The Level Up Podcast—transforming adversity into success through mindset, hard work, and strategic action. His insights offer invaluable lessons for anyone looking to overcome their own challenges and achieve entrepreneurial greatness.

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Transcript

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[Paul Alex]

Welcome to the Level up podcast. I'm your host, Paul Alex. I went from being a cop to an eight figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together. Remember, I have your six. Get ready to level up right now. Hey guys, it's Paul Alex with the Level up podcast. Guys, we have another, another great interview for you. Check this out. This is the backstory, okay? My friend right here on the right hand side, his name is Kason Roberts, okay? Now this serial entrepreneur at the age of 8 got picked up by CPS. Guys got picked up by CPS along with his siblings, didn't know what was going to happen to him, was able to face adversity, was able to go ahead and figure out and at the age of 17, left for himself to go ahead and work in the oil fields. And while he was working in the oil fields, he went ahead and figured it out, was able to get into roofing which then he went ahead and built up a multi million dollar roofing company. Guys, became a serial entrepreneur and now travels the world even to Dubai. I love that dude. Casey. And welcome to the show, brother.

[Kason Roberts]

Appreciate it, man. Thanks for having me on here.

[Paul Alex]

Absolutely, man. Dude, amazing story. Now guys, as you guys know, I love talking to like minded individuals just like Kacen. I mean we were talking for probably like an hour and a half before the podcast.

[Kason Roberts]

Oh yeah, man.

[Paul Alex]

Dude, you have such a good vibration of you, dude.

[Guest]

You have a big heart.

[Kason Roberts]

You do too.

[Paul Alex]

Yeah, I appreciate you man. And I know this is going to be a kick ass podcast. Hell yeah. So to start us off, man, I mean you already know to get down, let us know a little bit about You. Your humble beginnings and how to. How you got to where you're at, man.

[Kason Roberts]

It all started in January 16th. On Thursday, me and my seven sevens got taken away from my, you know, parents. You know, they came to the school. They're like, hey, y', all, I'm gonna go to Pizza hut. It's like 3pm we're in the bus line. You ready to get on the bus? I'm like, man, something ain't right.

[Guest]

Yeah.

[Kason Roberts]

Anybody about to take some black kids to get pizza? You know? I'm like, this don't sound right. I was like, I don't even want the pizza. Cause this. This doesn't feel right.

[Paul Alex]

Casey, where were you guys living at at the time?

[Kason Roberts]

We're living in Tyler, Texas.

[Paul Alex]

Okay. Tyler, Texas.

[Guest]

Yeah.

[Paul Alex]

Okay. Born and raised.

[Kason Roberts]

Born and raised, man.

[Paul Alex]

Love that. Love that. Okay, so what happens next?

[Kason Roberts]

So we get taken away. We're on the way, and I'm like, we just passed pizza while we ain't stopping, right? And they take us to the CPS office. They put us in a room. My parents show up. My parents start telling us we gotta go. We gotta go somewhere for a little bit. It's gonna be okay. Everybody starts crying because we're like, what the heck's going on? So we go to Texas County, Texas, all seven of us. Well, actually, six. My brother was older. We get there, everything's going good. I mean, they're older people, but they're cool. We're eating pizza. Like, I never knew what Chick fil A was to then. So we're eating good, but the people were just too old, you know, they couldn't take care of that many kids. So we get transferred back to Tyler, we get separated, we all go our separate ways. My little baby brother, my little baby brother and sister, youngest of three. They end up going to Ohio with my aunt, and I end up going to an orphanage. My brothers end up going to another school, and we just, you know, we get separated. So I go to this orphanage. It's freaking wild, bro. Like, you got kids fighting other kids. You got the parents paying, like, kids with whole Copenhagen cigarettes to fight you if they didn't like you so they can raise your level and get more money off of you, man. It was just a whole bunch of bull crap going up, man. It's crazy.

[Paul Alex]

It sounds like a straight movie, bro.

[Kason Roberts]

It was a movie. Yeah, it was a movie.

[Paul Alex]

The fact that they were doing that and, you know, was that a common thing with orphanage where they. They. That people would experience that?

[Kason Roberts]

It's Very common, man. It's like been thrown on the rug for many, many years.

[Guest]

Wow.

[Kason Roberts]

But I. I push the story out there, man. I. I tell everybody I know and that the way they were doing it is they almost got caught. You know, there was a guy. I can't really say his name, you know, but he was on to him, you know, and what they did is they invited this guy to the four park, and he was married. So they got him. They got him up and guess what he does? They sleep in a camper with him, but he ends up sleeping with another woman. But that was the whole plan the whole time. So they robbed him. So now they got him by the boss. So everything he's about to go take to the system. He can't no more.

[Guest]

Wow.

[Kason Roberts]

Because now he's on jeopardize his marriage. So now they got him like, right where they want him, and, man, they just. Yeah.

[Paul Alex]

So since that time, brother, were you able to actually reconnect with your siblings?

[Kason Roberts]

Yes.

[Paul Alex]

Okay.

[Kason Roberts]

Yes. I still. No, not all of them, man. I still have a little baby sister that I haven't seen since 2007, man.

[Guest]

Wow.

[Kason Roberts]

We talked on the phone. January. Last January, you know.

[Paul Alex]

Okay.

[Kason Roberts]

And it was. I mean, it was cool, you know, she wanted some money or whatever. I'm fine with that. You know, it was cool to get to talk to her. She's older now. I think she's like 18, 19 years old. Yeah, she was like a little. She's like a little baby sister at times. She probably was like 3 right at the time, you know?

[Guest]

Yeah.

[Kason Roberts]

And, man, it was just crazy, bro. Like, how everything happened.

[Paul Alex]

No, that's.

[Guest]

That, that, that.

[Paul Alex]

That's a wild story, man. And what was the. What was the reason why CPS took you away from their parents?

[Kason Roberts]

My mom and dad were on drugs, man. They're all meth. Looking back now, like, I've done a lot of research, and when I was born, I was actually born with methamphetamines in my system.

[Guest]

Wow.

[Kason Roberts]

So that's the first time the CPS got involved.

[Paul Alex]

Yes.

[Kason Roberts]

Right. So I remember CPS coming to the house was like, as a kid, and, like, we didn't have any running water. We had bottled water that we fill a sink up to wash dishes with. You know, we had roaches, rats, all this stuff. So when the CPS worker came over, she saw my little brother washing his hands in the sink. She didn't see him turning the water on. She just thought, oh, well, they got water. Because, you know, she didn't See, it was all perception, right. So they end up leaving. Well, what ended up happening? My stepdad or whatever ends up cheating on my mom and a woman by the name of Barbara. Barbara. I say her name, she's a nobody or whatever and she's in up tell, you know, telling. Like trying to start a fight because she wanted to be with my stepdad.

[Guest]

Right.

[Kason Roberts]

Well. Well, he didn't want to be with her. So she comes to the house one day and try to fight my mom. And my mom end up pulling a gun. Gun on a woman.

[Guest]

Wow.

[Kason Roberts]

So the woman exposes everything. She calls cps. CPS comes in, investigates. There's a lot of stuff happening to school. You know, as many times I wore the same clothes at school. I remember I had these orange starter shorts that were orange on one side. You remember the ones that flipped and baby blue on the other side.

[Guest]

Yep.

[Kason Roberts]

I had three sets of clothes. I mean, three shirts. And I would wear those shorts just like about every day. People at school were catching on. They're like, man, why is this dude wearing the same clothes?

[Guest]

Yeah.

[Kason Roberts]

You wouldn't even get the shower every day. That's how, that's. That's how poor we were.

[Guest]

Wow.

[Kason Roberts]

You know, there's seven of us staying in a one bedroom apartment, bro.

[Guest]

Wow.

[Kason Roberts]

Imagine that.

[Guest]

Yeah.

[Kason Roberts]

It was crazy. Looking back, I'm like, bro, how.

[Guest]

Yeah.

[Kason Roberts]

How did people not know long before.

[Paul Alex]

So you were living in poverty as a child. You go to an orphanage where they're abusing you guys.

[Kason Roberts]

They're abusing us being a slobber.

[Guest]

Yeah.

[Kason Roberts]

They're feeding us processed food. They're throwing a bunch of season in there. Like it's old, a lot of it spoiled. Just. It's like you. You literally get put into foster care.

[Guest]

Yeah.

[Kason Roberts]

It's not your fault. You're an innocent child. Of course you go there and they're running this whole fraud, this whole scam.

[Guest]

Yeah.

[Kason Roberts]

This abuse.

[Guest]

Yeah.

[Paul Alex]

It's almost like human trafficking, man.

[Kason Roberts]

Human trafficking, bro.

[Guest]

Yeah.

[Kason Roberts]

It is human traffic. That's what it is.

[Guest]

Yeah.

[Kason Roberts]

And I remember when I first got in, I heard about these twins. I have twins now. So I think about it a certain way now. I'm like, these two twins. You can look it up. It's all on. It's like all on Internet. They. They literally run away from the orphanage, Azawa's boys ranch. They get killed. They find these boys literally land on the railroad tracks. These twin boys thrown under a rug.

[Guest]

Wow.

[Kason Roberts]

A lot of stuff is thrown on the road. They got. They got to get all these donations, you know, these companies doing, like, you know, 10 to 20 million a year.

[Guest]

Right.

[Kason Roberts]

Just off kids. Yeah, just off kids and revenue.

[Paul Alex]

That makes. That makes a lot of sense, man. I mean, I know there's big money into that, into convalescence. Yeah, I know. And. And that in its. I always worried, like, you know, I would never do that to my parents because, you know, I've seen what happens over there. I've seen, you know, how sometimes these convalescents, they take care of people's family, dude. And I'm like, no, not my mom. You know, she's gonna stay with me. My dad's gonna stay with me, you know?

[Kason Roberts]

Exactly.

[Paul Alex]

But all right, man. So you end up leaving.

[Kason Roberts]

End up leaving at 17 with a black trash bag.

[Paul Alex]

Okay, 17, black trash bag. What happens next?

[Kason Roberts]

Well, I'm going to tell you this, or I go to college for a little bit. Didn't work out, you know, whatever. And, like, maybe two months of college.

[Paul Alex]

So you. And you end up dropping up after two months.

[Kason Roberts]

Yeah. I'm like, man, I can't. I can't do that. I couldn't afford anything. I don't have no car.

[Guest]

Okay.

[Kason Roberts]

You know, I can't play football anymore because, you know, injuries, concussions.

[Guest]

Yeah.

[Kason Roberts]

I'm like, man, I'm already struggling. So I go get a job in the oil field. One of my buddies, one of my old friends named Zach, gets me on because his dad owns the company, oil and gas company. So you're not supposed to be able to get hired on unless you're 21, because you got to have a CBO. Me and Zach, Zach's already working there. He's 18. He's making, like, you know, three grand a week. And I'm like, bro, like, that's big money.

[Paul Alex]

Especially at that age.

[Kason Roberts]

That's 2013.

[Paul Alex]

Of course. You know, that's big money, that age, bro.

[Kason Roberts]

We're partying. We're going to raise. We got all these girls.

[Guest]

I'm like.

[Kason Roberts]

I was like, bro, I could play.

[Paul Alex]

That out in my mind.

[Kason Roberts]

I'm like, I'm like, bro, give me a job. So he's like, hey, man, all right, let me talk to dad. So he talked to dad. That was like, yeah, I'll hire Casey. I know he's a hard worker. He's a go getter, you know, because I grew up billing hay and raking in the orphans in the summer and putting on roofs. So I get on. I failed my first drug test.

[Guest]

Yeah.

[Kason Roberts]

Because I'm going Molly on the Weekend. And his dad goes, zach, what is. What is mda? Like, what is that? And he's like. Zach's like. He's like, I don't. I don't. Like, I don't know. Like, we're all playing it all because nobody knows what we're doing, you know? So I was like, man, I'm up.

[Guest]

Yeah.

[Kason Roberts]

They give me another chance. Like, probably two months later, I get hired on, I go to South Texas, down to like Cariza, Crystal Springs, Laredo area, where it's real cartel. Like, I'm not now really partying in making money, making, like three grand a week. We're coming home. And my birthday's coming up, December 22nd. So Zach is like, bro, we should throw a big party for your birthday. We've already been throwing parties, but we said we're going to make sure the girl to guy ratio is like, very. Like, there's going to be more girls and guys.

[Guest]

Yeah.

[Kason Roberts]

And it worked. We manifested it. But what we did not know is it got out of hand, bro. It got out of hand really fast. You know, we had a girl, like, literally damn near die.

[Guest]

Wow.

[Kason Roberts]

I knew CPR because you got to get CPR training in oil and gas.

[Guest]

Yeah.

[Kason Roberts]

So I'm doing CPR on this girl, white girl, and she starts spitting up blood out of her mouth.

[Guest]

Oh, no.

[Kason Roberts]

So I'm freak out. I was like, bro, we're about to go to jail.

[Guest]

Oh, man.

[Paul Alex]

I mean, it's not. It's not funny, guys. You're like, paul, why you laughing? No, I'm laughing out of nervousness of the story. I'm just like, wow.

[Kason Roberts]

Yeah. I'm like, bro, we about to go to jail. He's like, nah, bro, don't. Don't even call the cops. He's telling me this. I'm like, bro, we gotta. We gotta call the cops and report this. So we call the cops, Amos gets there. They said, and I saved her life. They're like, somebody gave her coke. Wasn't it one any of us? But then we had. There was weed and like vodka and stuff.

[Paul Alex]

But at the same time, it's about the perception.

[Kason Roberts]

Yes.

[Paul Alex]

Like, you know, you got to think about it from the cops.

[Kason Roberts]

I'm a black guy. Yeah. I mean, and the cop already had it. One of the cops already had it out for me because I was. Listen, I was dating his daughter. I was dating his daughter.

[Paul Alex]

Okay, see, we're getting deeper to the story now. You were dating the daughter, man. Yeah.

[Kason Roberts]

You know?

[Paul Alex]

Yeah. I mean, it happens, right? So. So so from that, man, you're living life. I mean, in your. In your early 20s. Okay, so oil fields. When was it that day that you got to think to yourself, man, that day, it was just like a epiphany where you were just like, I got to work for myself. I got to make it happen.

[Kason Roberts]

Yeah. Because after. After I got in trouble with the whole incident. You know, we go to jail. You know, they're freaking, like. And they got us in the back telling us, oh, you're gonna go to prison. We didn't go to prison. Like, it was a misdemeanor. We got out, of course. So I'm like, bro, what am I doing? My life.

[Paul Alex]

What year was that?

[Kason Roberts]

This was 20. This is 20. This is 2014.

[Paul Alex]

Okay.

[Kason Roberts]

What am I doing? My life. So I was like, you know what? I'm just gonna keep my head down. I'm gonna. I'm gonna go to work. I'm not going to party no more.

[Guest]

Yep.

[Kason Roberts]

So I keep praying. I'm like, I started losing it. I lost a job in the oilfield because Oilfield went down. Get another job. And then these guys are attacking me because I'm moving up to a higher level. Right. And I'm like, man, I'm tired of all this politics stuff. I'm like, God, why? I'm crying to God in my. My company truck. I'm like, man, this makes no sense. Like, I'm trying to do great. I come from none. And it was a 2019. I'm talking to my boy Nathan. He lives out here in Miami. Like, we. We worked in the oil field together. He gets out, starts his cabinetry company. I'm like, bro, how'd you start a company? You working out here with me? We working three months straight. He's like, bro, we're going to form your LLC right now. So I create AR Global, Inc. 2019 from my company truck. We're on three way, talking to the Secretary of state, setting it up, and he's like, you don't get this thing in the mail. Just, like, keep it when you get it. So I get in the mail, I go home. I'm like, I got, like, 50 grand saved. @ the time, I just went through a divorce. So, like, I had to work three months to get that money back because, like, I got drained, you know, whatever. During a divorce, of course. So I start the company. My first job I get was, like, a $30,000 job. My first year, we do 800,000. Well, it wouldn't have been a whole year. It was like, Six or seven months. I'm just out, like, beating the payment, knocking doors.

[Guest]

Yeah.

[Kason Roberts]

You know.

[Guest]

Yeah.

[Kason Roberts]

Because I work at this company for a little bit, this roofing company. I was there three months, ideally. My first week there, I did 10 deals. All the people in office are going crazy over me, but little do I know I wasn't going to get paid nothing. I didn't get paid anything. My twins are on the way, I'm freaking out, and I just got to start selling on my own, guys. I already got the company formed, so I got to start selling on my own. My first year, we do 800,000. I'm like, okay, I think we know what we're doing.

[Guest]

Yeah.

[Kason Roberts]

You know, second year, we're at 1.5.

[Guest]

Yeah.

[Kason Roberts]

I was like, I think I know what we're doing.

[Guest]

Yeah.

[Kason Roberts]

The third year, really, 2 million. 2.5 million. And this is me by myself.

[Guest]

Yeah.

[Kason Roberts]

It's like no sales team or anything.

[Paul Alex]

Beast mode.

[Kason Roberts]

Me just hitting the door.

[Paul Alex]

Beast mode.

[Kason Roberts]

My third year, we're at the three million dollar mark.

[Guest]

Yeah.

[Kason Roberts]

So I'm like, we know what we're doing now.

[Paul Alex]

Basically, like, you're increasing, dude.

[Guest]

Yeah, it's.

[Paul Alex]

It's.

[Kason Roberts]

I wasn't sure, but I wasn't sure. I was like, man, maybe this is like a fluke.

[Guest]

Yeah.

[Kason Roberts]

You know, and when I start making all this money, I'm going to the bank. They know me at the bank. They're treating me well. I thought I was doing something illegal because I wasn't. You know, we're not taught to go start a business in school. So I see this money coming. I was like, bro, I got to be doing something illegal. You know, one of I did 300 grand in one week. Not profit, but gross. I'm like, bro, I gotta be doing something illegal. I started feeling like I was doing something wrong because I didn't realize we could make that kind of money. The only thing I wanted to do when I started the company, I want to just take care of my family. And I was happy with making 80 to 100 grand a year. I mean, I always wanted to be a multimillionaire, don't get me wrong. But I didn't think it was a multimillion dollar business at the time. So I started researching and started seeing the case studies and stuff, other companies. I was like, bro, this is crazy.

[Paul Alex]

I hit the jackpot, you know, something very similar that I went through in the very beginning, man, where you, you know, sort of, you reach a certain level of success that you are not used to.

[Kason Roberts]

No.

[Paul Alex]

Okay. You were the go to guy for the rest of these companies and corporations. But then once you start doing it on your own and you start reaching a better result, a completely different environment now where you just relying on your own self will. Dude, a lot of people actually get imposter syndrome.

[Kason Roberts]

Yes, they do.

[Paul Alex]

Imposter syndrome. They're like, do I really deserve this?

[Kason Roberts]

Yes.

[Paul Alex]

Do I really? Dude, I used to wake up in the middle of night with cold sweats and be like, oh my God, is this gonna be the day I get taken down? But I'm not doing anything. I'm not doing anything.

[Kason Roberts]

I'm just like, literally gonna knock on my door. Exactly when are you gonna knock on my door?

[Guest]

Yeah.

[Kason Roberts]

You know, and then we moved to a bigger neighborhood. Yep. And I moved to a neighborhood with like, you know, 50, 55 year old people, like, nice. $500,000, 600, 000 houses.

[Paul Alex]

People that move into rentals their entire lives be in that neighborhood. And is this kid doing.

[Kason Roberts]

I'm the only black person in the neighborhood, bro. Yeah, like, for real. Only black guy in the neighborhood. So it was good. It was cool. But I'm young, bro. I'm 24, 25 at the time.

[Guest]

Yeah.

[Kason Roberts]

And they're like, they're. They come up and they start, you know, you know, they're. They're suspicious of me. Come up and start bringing me cookies, bro. I'm not lying, bro. I'm not lying. I'm like, okay, cool.

[Paul Alex]

I was like, are the cookies good?

[Kason Roberts]

The cookies are good.

[Paul Alex]

Oh, they're fire.

[Guest]

Okay, cool.

[Kason Roberts]

You know, and they were trying to figure. Figure me out. Like, what does this do for. Do for a living? So I felt what they're doing, so I was like, you know what? It's time for me to market myself. Yeah. So you know what I do?

[Guest]

Yeah.

[Kason Roberts]

I'm gonna put my sign out in the middle of my yard. Smart. My roofing sign.

[Paul Alex]

Smart.

[Kason Roberts]

But I do like 10 roofs in the neighborhood. Me and a guy across the street named Daniel. He's the retired plumber. He's always talk to me. He's like, your brother, Your brother's with Joe Biden. All this. We used to talk like he's 60 years old, but we loved each other. He talked. That man taught me a lot, you know, along the way. And he was like, man, you're making too much money. I'm like, what do you mean? He's like, man, that's $100,000 truck you got. Because, like, I kept trying to get a new truck. So I couldn't find the one I want. I want to have 250 platinum. So I was trying to buy local, but I was like, why am I going to pay 80 grand for a truck with 50,000 miles on it? And the guy. The dealership was like, you're never going to find a truck cheaper. Sure enough, I bought a truck in San Antonio, 2020 Platinum with like 12,000 miles on it, like 75 GS. I was like, that's a better deal.

[Guest]

Yeah.

[Kason Roberts]

Fully loaded. Bought it from. It was. It was an ex FBI agent.

[Paul Alex]

Nice.

[Kason Roberts]

So I had to, like, swipe the little. Like, had a whole bunch of numbers and in there. I was kind of scared to be riding around in it. But San Antonio from Tyler is like, three hours. I was good.

[Guest]

Yeah.

[Kason Roberts]

So I pull up that in the neighborhood. They're like, yeah, this guy's. This guy making some money. He's moving, he's moving, he's moving, he's moving and shaking.

[Paul Alex]

Okay. So you end up moving to that neighborhood. Your life has an abundance.

[Kason Roberts]

Yes.

[Paul Alex]

Of just opportunities.

[Guest]

Yes.

[Paul Alex]

So what's the next move? How do you scale the company, Man?

[Kason Roberts]

I just thought one of my guys, that one of my mentors, Rick, he's like, hey, as long as you go out and get literally three deals a week, your job's done. I was. I want more. So here's what you do. Each of your customers, you tell them you're gonna give them 250 per referral if they refer you to another customer. So I started doing that. So when I went to, you know, every city has a gatekeeper. So we had this storm back in 2022. It was crazy. Like, big. Hell. I did, like, 30 jobs in one week. Sold 30 jobs by myself. Probably wondering how I did that by myself. I ran into the gatekeeper.

[Guest]

Yeah.

[Kason Roberts]

And he was like, hey, my mom and dad had 20 houses they own. I know this person. I know this person. When I started telling him, I can, like, put 250 in your pocket, bro, he jumped on it.

[Guest]

Yep.

[Kason Roberts]

And I had a lady from a church tell me she was retired. You know, she's doing really well on a fixed income, you know, making good money. I gave her 250. She went to the church and got, like, five people. Then I ended up getting to church. End up getting, like, six churches that same year. Like, big, big, big churches.

[Guest]

Yeah.

[Kason Roberts]

So the way I'm making. To start making more money is because insurance company. Let's say insurance company. Pay out 15 grand on a job. Right?

[Guest]

Right.

[Kason Roberts]

I know in my mind that I'm able to go get like an additional 10 to 15,000 from insurance company that they're holding back. The homeowner don't know that until the homeowner get bids. Because they don't like contractors like me that knows how to go off the policy to what the customer's owed.

[Guest]

Wow.

[Kason Roberts]

So I'm marking everything up on every job. It's not illegal, it's ethical.

[Guest]

Yeah.

[Kason Roberts]

But the insurance companies don't want. You don't know. The insurance companies owe that money per policy.

[Guest]

Wow.

[Kason Roberts]

So, dude, I'm making. I'm making money.

[Guest]

Wow.

[Paul Alex]

And that's a gem. That's a gem for anybody who's starting in the roofing industry right now is make sure to check the policy to see what's the maximum that you could get for the job.

[Kason Roberts]

Yeah.

[Paul Alex]

I love that.

[Kason Roberts]

You got to know the insurance companies, man. It ain't so much selling the customer.

[Guest]

Yeah.

[Kason Roberts]

It's selling the insurance company end of the day.

[Guest]

Right.

[Kason Roberts]

It's got to tell a story in order for them to buy that roof.

[Guest]

Right.

[Kason Roberts]

So what started happening is it was a ripple effect. I started running into all these adjusters. I'm cool like you are as a cop. I'm chill. I'm not yelling at him like a lot of all these other contractors. I'm not getting a bad name. So a lot of times just. Let's just be real. I may be bursting on the roof. Ain't even no hell damage on the roof. Just because I'm cool with the adjuster. I don't give him no. He buys the roof. So I started learning, like, man, like, it ain't so much of the hell damage. It's just we find our whole roof. Boom. The right adjuster, he likes you. Boom.

[Paul Alex]

Takes it easy.

[Kason Roberts]

He just takes it easy on you.

[Guest]

Yeah.

[Kason Roberts]

Because adjuster is up to adjuster. If you're addicted to the adjuster, ain't gonna buy the roof. You got like a thirty thousand dollar roof there with a forty profit margin on it. That makes you want that roof.

[Guest]

Yeah.

[Kason Roberts]

So you. That's why I try to teach all my guys. And I was like, be cool with the adjuster. Don't badmouth the adjuster because you're gonna. You're gonna work with these guys a lot.

[Guest]

Yeah.

[Kason Roberts]

When they get to know you, you build a relationship with them. They know you by name. They pull up because they know you're not giving them. Especially when they just deal with like three other inspections with assholes. They're like, oh, Man. Casey, how's it going? A lot of times they want to get on the roof. They say, here's my camera. You go get up there and mark it up for me. That's what you want?

[Guest]

Yeah.

[Kason Roberts]

You want that relationship, man.

[Paul Alex]

Well, you want that trust.

[Kason Roberts]

You want that trust, which.

[Paul Alex]

Which it's very similar to doing sales.

[Kason Roberts]

Yes.

[Paul Alex]

And. And the best salesmen are the best master communicators.

[Kason Roberts]

Absolutely.

[Paul Alex]

So you became a master communicator. And. And what do you think is the best characteristic that you have seen in your industry? What makes a really good leader in the roofing industry? Other. Whether you've seen other CEOs you can't even do. Go off your best characteristic, man, because you're killing it in the roofing industry.

[Kason Roberts]

You got to train your guys.

[Paul Alex]

You gotta train your guys.

[Kason Roberts]

Not only train your guys, train yourself.

[Paul Alex]

Train yourself.

[Kason Roberts]

I don't care if. I don't care if you hire a Guy on with 30 years experience.

[Guest]

Yeah.

[Kason Roberts]

That guy still needs to be trained. The reason why I got needs to be trained because he's coming into your organization. He needs to know how you do things, because a lot of times that dude's got, like, he's got problems that he needs to fix. He may know how to sell, but he could be a lot better if he does training. So I say train them at least 15 minutes every day. And for an hour, one hour a week, you do 45 minutes to an hour to sales training.

[Guest]

Wow.

[Paul Alex]

Okay.

[Guest]

Okay.

[Paul Alex]

And is it on the sales training portion? Because we get quite a few people here that, you know, they want to get into a sales click or they want to go ahead and start their own business, but they've never done sales. Okay, so what type of advice would you give us? Being a veteran serial entrepreneur like yourself, successful in the roofing industry, what would you give the average person that wants to learn sales?

[Guest]

Man.

[Paul Alex]

What would you do if you were trying to learn sales in 2025?

[Kason Roberts]

What I do, I would find somebody like you.

[Guest]

Yeah.

[Kason Roberts]

And I will follow your. I would ask you to mentor me or follow your business model and learn everything from me. And listen, don't think that I know all. Listen.

[Paul Alex]

Yeah.

[Kason Roberts]

You know, that's the. That's the problem with a lot of people. They don't want to listen. I think they know it all.

[Guest]

Yeah.

[Kason Roberts]

Like, why am I not going to listen to you when you're doing, you know, 18, 25 million? You must know something. I don't know. Yeah, I'm broke. You rich. You know what I mean? Yeah, so that's what. That's the problem with a lot of people. They don't want to listen. They got it. You got to be able to be coachable.

[Guest]

Yeah.

[Kason Roberts]

If you're able to be coachable, I can. I can train anybody to sell. Just got to be coachable.

[Paul Alex]

Yeah, no, absolutely, man. There's a saying I always say, man, is you could be prideful or you could be rich, especially in business.

[Kason Roberts]

Be rich any day.

[Paul Alex]

Yeah, exactly. All day, every day, brother. So. So with that being said, man, what would you recommend? Self education to me is key, especially in the game of entrepreneurship. It's a game. It's how well you play.

[Kason Roberts]

Right.

[Paul Alex]

You need more information every day, dude. That's why I stay a student of the game even now. So with me, what would you recommend your top three favorite books, brother, if you were to. Go ahead. Any books that you've read that led you to this level of success, man?

[Kason Roberts]

One of my first ones that really, like, really, really hit me.

[Guest]

Yeah.

[Kason Roberts]

It was a book created in 1911, 1912. It's called the Science of Getting Rich.

[Paul Alex]

And. And what was the background on that one, man?

[Kason Roberts]

Just telling you, like, the source of getting, like, becoming, like, you know, prospering and having abundance is God.

[Guest]

Yeah.

[Kason Roberts]

The God in you.

[Guest]

Yeah.

[Kason Roberts]

So that was a good book. Napoleon Hill. Think and grow Rich.

[Paul Alex]

Oh, dude, that's a gym.

[Kason Roberts]

That one really opened my eyes. I read that for, like, 30 days straight.

[Guest]

Yeah.

[Kason Roberts]

You know, another book, I would say, the Art of the Deal.

[Guest]

Yeah.

[Kason Roberts]

By Trump.

[Guest]

Yeah.

[Kason Roberts]

You know, a lot of people don't like Trump. Trump's cool, man. I mean, that book really opened my eyes to, like, every. There are no deals the same. Yeah, every deal is different. Oh, I think he did a good job writing that book. I think everybody should read that book.

[Paul Alex]

Okay. I like that, man. I like that.

[Kason Roberts]

And I also have my book. It's called Surviving a System by Caseton Roberts. I'll talk about my journey until I got to where I've gotten to.

[Paul Alex]

So is it just based on your journey and then do you give insights?

[Kason Roberts]

I'm getting. I give gems out in everything, man. I give the whole, like, literally recipe.

[Paul Alex]

I love that. I love that.

[Kason Roberts]

Like a mastermind.

[Paul Alex]

Okay, okay, so let's dive into real quick. What do you see now for yourself in the future, brother? Like, right now, you dominate in the roofing industry. What else are you looking to do? And let's say in the next three.

[Kason Roberts]

Years, we're doing development, too. I should have brought that up earlier. We do Build. We're going to do about five houses this year. Yeah, we want to get to 20. Because a lot of times in roofing in the wintertime, we lose revenue. Because when the roof. When it gets too cold below 45, you're not supposed to put a roof on. A lot of companies do, but I don't. So I'm like, I want to have constant cash flow. In order to have constant cash flow is the development makes sense because it's already construction. So we're building custom homes right now. I said the. My. My biggest goal is to get to the B level. The billionaire level.

[Guest]

Yeah.

[Kason Roberts]

Because I can be able to give more, you know.

[Paul Alex]

Absolutely.

[Kason Roberts]

I want to get there, you know, three to five years. And I believe. I believe it's going to happen.

[Paul Alex]

No, absolutely. And that makes. That makes perfect sense. So what vehicle do you plan on using? Is it just solely development? Is it also roofing? Are you doing multiple businesses?

[Kason Roberts]

It's gonna have to be multiple streams, man. Yeah, I'm getting ready to launch Robert University.

[Paul Alex]

Okay.

[Kason Roberts]

I'm gonna have my courses, I'm gonna have my mentorship where I'm gonna be showing people how to, you know, start a roofing company, how to do construction, how to get money from the lenders, how to get loans and stuff like that. I think it's gonna be good of add value for people so they know exactly what to do to get there. Cause a lot of people don't believe they can do it because they don't have somebody to go get the. Get the information from. I'm not. I don't. I don't believe in being a gatekeeper. A lot of people do. But I believe in giving. The more you give, the more you're going to receive.

[Paul Alex]

Absolutely. And. And what made you. I understand giving, but basically, what opened your eyes to the power of digital marketing?

[Guest]

What.

[Paul Alex]

What The. The info space, man. Because it's. It's growing, brother, man.

[Kason Roberts]

I see guys like yourself, like you, Paul, I mean, you're. You're killing it, dude. I see guys like Grant Cardone that I've had a pleasure to talk to and, you know, go on stage with and stuff like that. Real good dude, man. You know, like, we're actually part of the same organization, the search of Scientology. So I learned a lot from him. I see all these big guys that are doing it, man.

[Guest]

Yeah.

[Kason Roberts]

And like, success leaves clues. So when I started seeing it, I was like, I got to start pushing more content. I got to get my course out there because I actually have a Proven system that works.

[Paul Alex]

You do.

[Kason Roberts]

But I need to be able to give that system out to multiple people.

[Guest]

Right.

[Kason Roberts]

A lot of roofing companies don't want to give that system out. They're scared that their competitors are going to kick their ass. Yeah, I don't worry about that.

[Guest]

Yeah.

[Kason Roberts]

You know, because there's abundance everywhere.

[Guest]

Right.

[Kason Roberts]

Never end in abundance.

[Guest]

No.

[Kason Roberts]

People just got to change their mindset and realize, like, whatever you think up here, it has an effect on you out in reality.

[Paul Alex]

Yeah, no, absolutely, man, absolutely. And, and what would you say to the person who right now in 2025 is trying to get into roofing? Man, how could they start? Okay, let's, let's do like a, a mini master class right now where, where you as a presenter, you as an authority figure, man, and roofing, you would give that person, let's say, that is trying to trans transition or, or you're talking to, you know, Casen back when he was in the oil fields and you're like, yo, this is exactly what you have to do to get into the roofing industry and then eventually start a roofing company.

[Kason Roberts]

I wish I had definitely had to be mentored. I don't, I don't say anybody should have to go through what I went through. I mean, I'm pretty much got thrown into wolves, which is, which is fine. I mean, I had to figure. I grew up like not having a mom and dad, so I knew I had to figure it out on my own. But for me, I think it'd be a very positive impact on somebody's life if somebody like me or anybody else in the roofing space, they were willing to give out gyms and mentor them.

[Guest]

Yeah.

[Kason Roberts]

You know, do a six month mentorship with them.

[Guest]

Yeah.

[Kason Roberts]

Show them how to structure the company. Show them how to put a trust around the company. Show them how to protect their assets. Show them how to do everything the right way so they can go farther at the end of the day so they don't have to hit the hiccups that I've had to hit along the way.

[Guest]

Yeah.

[Paul Alex]

And then how many employees do you currently have right now?

[Kason Roberts]

I have five right now.

[Paul Alex]

Okay, you have five employees?

[Kason Roberts]

I have four crew. I have four crews. Subscribers? Yeah. Like three. Three different subs on the development side. Yeah, that's pretty much what we got going, man.

[Paul Alex]

So your employees.

[Kason Roberts]

So I don't have, I don't really have any employees. They're all sub.

[Paul Alex]

They're all 1099. Okay, so you're 1099 contractors. You still have to lead them, you.

[Kason Roberts]

Got to lead them.

[Paul Alex]

You still have to lead them. Right. And I'm a big believer in being a leader and leading by example. Okay.

[Kason Roberts]

100%.

[Paul Alex]

So what characteristics do you think it takes for someone to become a great leader in business?

[Kason Roberts]

I would never ask my guys to do something I. I wouldn't do.

[Paul Alex]

I love that.

[Kason Roberts]

You know, a lot of guys sit there and I see, like, a lot of these roofer companies, like, they don't get out there anymore.

[Guest]

Yeah.

[Kason Roberts]

With the guys. Much as I hate it, sometime I still get out there and hit the payment. I still hit doors.

[Guest]

Yeah.

[Kason Roberts]

You know, because it keeps. It sharpens your sword. Sword for moments like this, situations like this, for opportunities like this.

[Guest]

Yeah.

[Kason Roberts]

So the more you get out there and the more you deal with different personalities, the better you master what you do.

[Guest]

Yeah.

[Kason Roberts]

So be out there. Be out there in the gridiron item with your guys.

[Guest]

Yeah.

[Kason Roberts]

Showing them away. It makes them. Makes them. Makes them trust you more. If your guys can't trust you, they ain't gonna. Like, you can't just be a cocky with, like a bunch of money. It's like, oh, man, I already did it. A lot of guys, that's how they are. They're like, I already did that. I ain't going out there.

[Paul Alex]

Money changes you, man.

[Kason Roberts]

Get out there with your team. Get out there with your team. And that's what I. That's what I like to do. I still get out there when I. When I can, when I have the time.

[Guest]

Yep.

[Kason Roberts]

And I'm like, man, I kind of miss this sometimes because, like, it just feels good. Especially when you've been fasting, you've been praying, and you go out there, you never know who you're going to run into. Man, you run into a lot of good people. A lot of good homeowners, man, are good people. Most of my homeowners, we're friends.

[Guest]

Yeah.

[Kason Roberts]

We talk. They call me up, hey, how are you doing? Like, you know, we were cooking over here. You want to come over here? Because I take care of my customers, man. You know, I treat them with respect. I'm not just trying to get a sale from them.

[Guest]

Yeah.

[Kason Roberts]

I'm trying to educate. I educate my customers, letting them know, like, hey, listen, another roofing company is going to come up and just try to sell you, and they're just going to do the work for what the insurance company paid.

[Guest]

Right.

[Kason Roberts]

And they're going to do shitty work because there's not enough money to even do the job right. And it's not enough money for them. Put money in their pocket. So they're going to do it so cheap so they can make a profit. No, I'm going to come in, I tell. I tell the homeowners all about the experience level. I'm going to find out how your policy is. Me and my team are going to go in, we're going to get you, we're going to get everything paid for. We're going to get your roof paid for, we're going to get your gutters paid for, your downspouts, everything. But we're also going to inflate the claims per your policy, where you get everything you need and you get to pay your deductible. But everybody, you know, I'm gonna eat and you're gonna, you're gonna get value. And I think that's how it should be. A lot of these companies, that's why roofing companies have a bad name, because a lot of these companies are just ripping off the homeowner.

[Guest]

Yeah.

[Kason Roberts]

And leaving them high and dry. They're actually. It's like they're working for the FBI. They're working for the insurance company.

[Guest]

Yeah.

[Kason Roberts]

They're letting insurance company manipulate them because they don't have the right guy coming up bringing enough value.

[Guest]

Right.

[Kason Roberts]

A lot of guys is out here selling. Their bosses say, yeah, just go sell. Just go sell. I think everybody needs to be taught the whole insurance process in order to, like, get to our next level.

[Paul Alex]

No. And I think that comes with experience, man.

[Kason Roberts]

It does.

[Paul Alex]

You have a lot of experience because you have done the footwork. You've been in the trenches. Been in the trenches, you know, knocking on doors, talking to people, engaging with people, getting their feedback, getting market research. Right. And without going ahead and still continue to be in the trenches. Hey, you may not be up to date with the information like the rest of these business owners. Right. So that's a good. That's a good trait, man. And I like that as a leader. And then also you communicating with your network, because I'm a big believer. Network is your net worth, bro. One person can change your life.

[Guest]

Right.

[Kason Roberts]

100.

[Paul Alex]

So. So that being said, let's say, for example, if somebody like, let's say one of these sales guys that are in the roofing industry, they're listening to your podcast and they're like, dude, we love this guy. This guy is remarkable. Right. What would you tell them what they need to focus on to actually get more client acquisition?

[Kason Roberts]

Training.

[Paul Alex]

Training, training, training.

[Kason Roberts]

And what specifically you got to train the sales man?

[Guest]

Yeah, yeah, yeah.

[Paul Alex]

And then any techniques, any strategies. And I know, I'm not trying to give your guys a sauce.

[Kason Roberts]

No, you're good. I'm here. I'm gonna give it out.

[Paul Alex]

Yeah, but like, it's all uncut, man. Yeah, but like any, anybody that's really looking for that help, dude, like if they're like, hey man, you know, I'm willing to invest. I'm willing to go ahead and like learn and buy something.

[Guest]

Yeah.

[Paul Alex]

Any recommendations that you would give?

[Kason Roberts]

I have a mentorship. You know, I have a mentorship where, you know, it's, it's very limited. Whatever. But because I got the Robert's University is gonna be lunch.

[Guest]

Yes.

[Kason Roberts]

So what I do is I charge ten grand a year.

[Paul Alex]

Okay.

[Kason Roberts]

I mentor. She mentors, mentor you. You get a couple calls with me a week.

[Paul Alex]

Okay.

[Kason Roberts]

And I'm gonna, I'm gonna show you how to scale.

[Paul Alex]

Okay.

[Kason Roberts]

You know, because I'm taking time out of my day. My time is valuable, of course, until I get to school the big school lunch where I have the whole team behind the whole school.

[Paul Alex]

Right.

[Kason Roberts]

I can only be, I can only take unlimited people.

[Paul Alex]

Okay. You know, so, so you do one on one mentorship.

[Kason Roberts]

One on one mentorship.

[Paul Alex]

That's remarkable.

[Guest]

Dude.

[Paul Alex]

I didn't even know that when we were talking. So that's good. There you guys go. You guys learned it.

[Kason Roberts]

Exactly. We just pretty much started at this year, so it's still fresh.

[Guest]

Yeah.

[Kason Roberts]

So it's, it's, it's, it's working, man.

[Paul Alex]

Dude. And 10,000 is extremely reasonable.

[Kason Roberts]

It's a really good deal. I mean, I told my boy Chris about, he's like, bro, what you need to be charging 25, 30 grand a year? I'm like, no, it's okay. Yeah, it's okay. Because what if I train one of those guys, right? They end up coming to work for me later. Yeah, I know. If I train them.

[Guest]

Yeah.

[Kason Roberts]

They're going to make me way more money.

[Paul Alex]

That's true.

[Kason Roberts]

I got the training for me.

[Paul Alex]

That's true. That's true.

[Kason Roberts]

I believe I'm the best.

[Guest]

Yeah.

[Paul Alex]

No, dude. And your level of confidence, the, the, the conviction you have, you can tell, dude.

[Kason Roberts]

And you gotta have courage.

[Paul Alex]

Yeah, you do.

[Kason Roberts]

People don't have courage.

[Guest]

Yeah.

[Kason Roberts]

That's why they don't have money in their bank account. Because they have no courage. That's why I don't get any sales. Because they have no courage. Yeah, you gotta have courage. You gotta have good ethics. You have good, good morals. You can't be doing Something to suppress somebody, keep somebody down.

[Paul Alex]

Absolutely.

[Kason Roberts]

You gotta always flow abundantly without bundling and prosperous mindset.

[Paul Alex]

That's what I'm talking about. Hey, man, you should, man. You should got into law enforcement, bro.

[Kason Roberts]

I had opportunity during COVID man, and they said I had to have some kind of degree or something.

[Paul Alex]

I was, I should have came to Oakland, California, man.

[Guest]

That's it. That's it.

[Paul Alex]

Kicking indoors together, brother. Making, doing good work, you know, 100%. But with that being said, man. Okay, so to wrap this up on the last question for the podcast, brother. So as you guys know, this is the level of podcast we have ranked number one. Thank to you guys, okay? Everybody has been listening on Spotify, YouTube, on Apple Podcasts. Thank you guys. We've had this podcast for Emilio. What's it been now? 15 months? 13 months. So what is that, 15 months? Yeah, about 15 months, guys. Okay, so. So at the end of the day, you know, Emilio, as you know, is a producer or sound engineer. He's the guy that's making it happen right here. Guys. I'm just, you know, the face. But Emilio is the one that, you know, made this happen. So thanks to Emilio. You Kick ass, brother.

[Kason Roberts]

100, man. You killed it.

[Paul Alex]

That's it. You're killing it, bro. So with that being said, okay, what we want from you, Cason, is we want you to tell the hundreds of thousands of people that are going to listen to this podcast, dude, when it comes out.

[Kason Roberts]

Yeah.

[Paul Alex]

A few words from you, dude. From the heart to help them, dude. Because it's all about self help. It's about giving back 100%, going ahead and making them better, dude.

[Kason Roberts]

100. I would say always bet on yourself, you know, Always bet on yourself. Keep people or keep, keep people from around you that have negative things to say about you. You know, if they have something negative to say about you starting your business, running from them people really fast. I had a lot of people telling me along the way, don't start that business. Don't do that. You don't know anything about business. Do it. Believe in yourself. Get out of your mind. Get out of your reactive mind. Don't let your reactive mind control you. Get good, good leaders around you. Get good, successful people around you. I'm so passionate about this, man, because this means a lot to me. Because more people need to know about that. They can, they can win. You know, you look at Bill Gates, look at all these billionaires, there's nothing different from them than you. It's just a lack of knowledge, lack of something you don't know up here. So, man, you just got to get out there, man, and just win, you know, the floor should prosper.

[Paul Alex]

Just win, guys. That's it by Casey Roberts. Guys, so if he could do it, you could do it too. If I could do it, you could do it too, guys. This is why it's Level Podcast. And then, Casey, where can they find you?

[Kason Roberts]

You find me on Facebook at Casen Roberts, on Instagram at Casen Roberts. And we're on YouTube at Casen Roberts.

[Paul Alex]

And then what's the title of your book and where can they find your book?

[Kason Roberts]

My book's on Amazon. It's called Surviving the System.

[Paul Alex]

Surviving the System by Casen Robinson.

[Kason Roberts]

By Casen Roberts.

[Paul Alex]

I love that. I love that. There you guys go. Surviving the System by Casey Roberts. Make sure to get your copy today, guys. Is it also on audio?

[Kason Roberts]

It's also on audio.

[Paul Alex]

Guys, get that audio. You know, listen to it while you're in the car, while you're at the gym. Let's level up now. All right, guys, so that wraps up our interview with Casey Roberts. This is Paul Alex. This is the level of podcast. Make sure to leave a five star review on Sports, Spotify and Apple podcast. We are currently ranked number one because of you guys. Once again, thank you for me and Emilio and with that being said, we will catch you on the next one. Thanks for listening up to Level up podcast. If you enjoyed today's episode, make sure to share with a family, friend and everyone you know who's ready to level up. Leave a five star review on Spotify, Apple podcasts and wherever you tune in. It really helps spreading the word. And don't forget to check out officialpaulalex.com for more episodes and resources to kickstart your journey. Let's level up together.

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