The Level Up Podcast w/ Paul Alex

Episode: He Was Homeless at 17… Now He’s a 7-Figure Roofing CEO ft. Kason Roberts
Release Date: July 26, 2025
Host: Paul Alex Espinoza
Guest: Kason Roberts

Introduction

In this compelling episode of The Level Up Podcast, host Paul Alex Espinoza sits down with Kason Roberts, a remarkable individual who transformed his life from homelessness at 17 to becoming a successful 7-figure roofing CEO. Kason’s journey is a testament to resilience, entrepreneurship, and the power of a determined mindset. This episode delves deep into his challenging upbringing, the obstacles he overcame, and the strategies that propelled his business to success.

Early Life and Adversity

Kason Roberts opens up about his tumultuous childhood, marked by poverty and family struggles.

• Separation from Family ([02:53]):
  Kason recounts the day he and his siblings were taken away by Child Protective Services (CPS). "On January 16th, me and my seven siblings got taken away from my parents," he shares. The sudden removal from his home in Tyler, Texas, left Kason and his siblings uncertain about their future.

• Time in the Orphanage ([03:25] - [08:00]):
  Kason describes life in the orphanage as chaotic and abusive. "You got kids fighting, parents paying kids with cigarettes to fight," he explains. The environment was rife with neglect and corruption, akin to "human trafficking," as Kason puts it. He further reveals the manipulative tactics used by the orphanage staff to exploit both children and adults.

• Reconnecting with Siblings ([05:24] - [05:51]):
  Despite the separation, Kason managed to reconnect with some of his siblings years later, maintaining bonds that provided emotional support.

Personal Struggles and Turning Point

Kason discusses the personal challenges he faced growing up and the pivotal moments that shifted his life trajectory.

• Living in Poverty ([06:12] - [07:32]):
  Kason reflects on the severe poverty his family endured. "We're living in Tyler, Texas," he states, highlighting the lack of basic necessities and the struggle of seven children in a one-bedroom apartment. The harsh conditions underscored his determination to escape his circumstances.

• Running Away at 17 ([08:00] - [09:19]):
  At 17, facing further hardships, Kason made the difficult decision to leave home. "I left at 17 with a black trash bag," he admits. His initial attempt at higher education failed due to financial constraints, pushing him into the oil fields to support himself.

• Incident in the Oil Fields ([09:06] - [12:33]):
  While working in the oil fields, Kason's life took a dramatic turn after a near-tragic party incident where he had to perform CPR on a friend, leading to potential legal repercussions. This moment of crisis was a catalyst for self-reflection. "What am I doing? My life," he questions, signaling the beginning of his entrepreneurial mindset.

Entrepreneurial Journey and Business Growth

Kason details the steps he took to build his roofing business from the ground up, emphasizing hard work and strategic thinking.

• Starting AR Global, Inc. ([12:30] - [14:11]):
  In 2019, amidst personal struggles like a divorce, Kason launched his company, AR Global, Inc., while still in the oil fields. "We do about 800,000 in the first year," he proudly states, showcasing his rapid growth achieved through relentless door-knocking and sales efforts.

• Scaling the Business ([14:13] - [20:35]):
  Kason emphasizes the importance of building relationships, especially with insurance adjusters. "It's not illegal, it's ethical," he explains, referring to his strategy of maximizing insurance payouts. His approach involved educating homeowners and fostering trust with adjusters, which significantly boosted his business's profitability.

• Adapting Marketing Strategies ([25:03] - [26:35]):
  Recognizing the potential of digital marketing, Kason began leveraging content to expand his reach. "Success leaves clues," he mentions, underscoring the importance of learning from industry leaders like Grant Cardone.

Leadership and Training

Kason shares his insights on effective leadership and the necessity of continuous training in the roofing industry.

• Training Employees ([21:17] - [23:03]):
  Kason believes that training is paramount, not just for employees but for oneself. "Train your guys, train yourself," he advises, highlighting the need for daily and weekly training sessions to maintain high standards and adapt to industry changes.

• Mentorship and Education ([22:10] - [22:53]):
  Emphasizing the value of mentorship, Kason encourages new entrepreneurs to seek guidance from seasoned professionals. "Don't think that I know all. Listen," he advises, advocating for a coachable mindset to overcome imposter syndrome and build confidence.

Future Plans and Vision

Kason outlines his ambitious goals and the expansion plans for his business ventures.

• Expansion into Development ([24:19] - [25:48]):
  To ensure consistent cash flow, especially during off-seasons, Kason plans to expand into property development. "We're building five houses this year, aiming for twenty," he shares, aiming for sustained growth.

• Launching Robert University ([25:48] - [26:35]):
  Kason is set to launch Robert University, an educational platform offering courses and mentorship in roofing and construction. "I'm going to have my courses, my mentorship," he states, aiming to empower others with his proven systems and knowledge.

• Goal of Reaching Billionaire Status ([25:03] - [26:35]):
  Setting his sights high, Kason aspires to reach the billionaire level within three to five years. "I believe it's going to happen," he confidently declares, driven by his entrepreneurial spirit and strategic planning.

Key Insights and Lessons Learned

Kason imparts valuable lessons from his journey, focusing on mindset, ethics, and the importance of relationships in business.

• Ethical Maximization of Insurance Payouts ([18:22] - [20:35]):
  Kason emphasizes ethical practices in dealing with insurance companies. "It's selling the insurance company end of the day," he explains, ensuring homeowners receive full benefits without compromising integrity.

• Importance of Relationships ([16:27] - [20:35]):
  Building genuine relationships with adjusters and homeowners is crucial. "When they get to know you, you build a relationship with them," Kason advises, stressing that trust and rapport can lead to better business opportunities.

• Continuous Training and Leadership by Example ([21:17] - [29:38]):
  Effective leadership involves training and leading by example. "I would never ask my guys to do something I wouldn't do," Kason asserts, highlighting the importance of integrity and active participation in business operations.

• Mindset and Self-Belief ([34:47] - [35:34]):
  Kason encourages listeners to bet on themselves and surround themselves with positive influences. "Always bet on yourself," he advises, emphasizing the power of a prosperous mindset in overcoming challenges and achieving success.

Final Words and Recommendations

Kason offers motivational advice and practical steps for aspiring entrepreneurs looking to enter the roofing industry.

• Mentorship and Self-Education ([31:31] - [32:56]):
  Kason offers one-on-one mentorship through Robert University, providing personalized guidance for a fee of $10,000 per year. "I'm gonna show you how to scale," he promises, ensuring mentees receive comprehensive training and support.

• Recommended Reading ([23:21] - [24:20]):
  Kason cites influential books that shaped his entrepreneurial mindset:

  • The Science of Getting Rich (1911)
  • Think and Grow Rich by Napoleon Hill
  • The Art of the Deal by Donald Trump
  • His own book, Surviving the System, available on Amazon in both print and audio formats.

• Encouragement to Aspiring Entrepreneurs ([27:38] - [35:34]):
  Kason urges listeners to believe in themselves, seek mentorship, and remain coachable. "Get good leaders around you," he advises, reinforcing the importance of a supportive and knowledgeable network.

Conclusion

Paul Alex wraps up the episode by reiterating the inspirational nature of Kason Roberts' story. Highlighting Kason’s book, Surviving the System, and his online presence, Paul encourages listeners to connect with him on social media and explore his resources for further growth.

Notable Quotes:

• Kason Roberts ([05:15]):
  "Human trafficking, bro. It is human traffic. That's what it is."

• Kason Roberts ([12:34]):
  "What am I doing? My life."

• Kason Roberts ([22:38]):
  "If you're able to be coachable, I can train anybody to sell. Just got to be coachable."

• Kason Roberts ([34:39]):
  "Always bet on yourself. Keep people from around you that have negative things to say about you."

• Kason Roberts ([33:04]):
  "People don't have courage. That's why they don't have money in their bank account."

Resources and Further Information

• Kason Roberts on Social Media:

  • Facebook: Casen Roberts
  • Instagram: Casen Roberts
  • YouTube: Casen Roberts

• Book:

  • Surviving the System by Kason Roberts (Available on Amazon)

• Mentorship Program:

  • Robert University: Offering courses and one-on-one mentorship for aspiring roofing entrepreneurs.

Call to Action

Listeners are encouraged to connect with Kason Roberts on social media, purchase his book on Amazon, and consider enrolling in his mentorship program to gain firsthand insights and strategies for building a successful roofing business.

Transcript Highlights:

• Starting Point: [02:53] - [09:19]
• Building the Business: [12:30] - [20:35]
• Leadership and Training: [21:17] - [29:38]
• Future Vision: [24:19] - [26:35]
• Final Advice: [34:47] - [35:34]

Kason Roberts’ story embodies the essence of The Level Up Podcast—transforming adversity into success through mindset, hard work, and strategic action. His insights offer invaluable lessons for anyone looking to overcome their own challenges and achieve entrepreneurial greatness.