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Welcome to the Level Up Podcast. I'm your host, Paul Alex. I went from being a cop to an eight figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together. Remember, I have your six. Get ready to level up right now. What's up everyone? Welcome back to the Level Up Podcast. I'm Paul Alex and today we are tackling a financial mistake that keeps small businesses permanently small. All the Cost of Cheap Talent. Because, let's be real, if you are constantly looking for the absolute cheapest person to do the job, you are going to pay for it twice. Let's break down how investing in premium operators actually saves you money. First, understand that bargain employees require constant management. Too many founders think they are saving money by paying below market value for an assistant or a media buyer. They are not. If you have to spend three hours a day fixing their mistakes and explaining basic concepts, your own hourly rate is taking the hit. Whether you are running an agency or deploying physical assets, incompetence is the highest tax you can pay. If you refuse to pay for quality, you kill your own time. Second, S tier employees pay for themselves immediately. People do not build massive companies by surrounding themselves with beginners. They build them by hiring absolute savages who can take a project and run with it. So instead of looking at a high salary as a massive expense, look at it as an investment in your own freedom. Make their elite competence the engine that drives your expansion. Lastly, premium talent elevates the entire culture. When you bring someone onto the team who operates at a genius level, the rest of your staff naturally steps up to match their pace. High standards, flawless execution and zero micromanagement create a world class environment. When you pay for the best, the best results follow. Bottom line, you cannot build a billion dollar vision with a discount team. Spend the money, hire the experts and get out of their way because when you do, you will scale faster than ever. Thanks for tuning in to the Level up podcast. I'm Paul Alex reminding you cheap talent is incredibly expensive. Hire the best. Protect your time and as always, keep leveling up. Thanks for listening up to the Level up podcast. If you enjoyed today's episode, make sure to share with a family, friend and everyone you know who's ready to level up. Leave a five star review on Spotify, Apple Podcasts and wherever you tune in. It really helps spreading the word. And don't forget to check out officialpaulalex.com for more episodes and resources to kickstart your journey. Let's level up together.
Title: How Cheap Talent is Holding Back Your Growth
Host: Paul Alex Espinoza
Date: May 17, 2026
Podcast: The Level Up Podcast
In this episode, Paul Alex Espinoza dives into a critical issue affecting small business growth: the hidden cost of hiring cheap talent. Drawing on his journey from law enforcement to eight-figure entrepreneurship, Paul shares actionable insights on why seeking bargain employees is actually more expensive in the long run—and how investing in top-tier talent is the key to scaling your business and protecting your time.
Timestamp: 01:12 – 02:04
Timestamp: 02:05 – 02:30
Timestamp: 02:31 – 03:10
Timestamp: 03:11 – 03:50
Timestamp: 03:51 – 04:15
Paul Alex emphatically challenges entrepreneurs and business owners to rethink their hiring strategy. The lure of cheap labor is a trap—what seems like a money saver is actually a growth killer. By hiring top-tier talent, you not only save your own valuable time, but also drive better results, spark innovation, and elevate your entire company culture. His message is clear: Invest in the best if you want to build your biggest vision.
Level Up Takeaway:
Hiring cheap talent is incredibly expensive. Hire the best, protect your time, and keep leveling up.