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Paul Alex
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Paul
Like, how much in revenue did you guys do last year?
Brock McClelland
Last year we did 16 mil. I was on a phone call with a buddy of mine. Get your license, get a truck, hit the ground running. I was like, say no more. Walked upstairs to my wife. I was like, hold my protein shake. I'm starting a roofing company.
Paul
I love that.
Brock McClelland
All glory goes to God. Without him, we got nothing. And we are nobody on the story. When I was in that detox facility, I made a covenant with him. Get me out of this. Give me one more chance. I'm fresh out of a rehab facility, temporarily homeless, and then I meet my wife. I'm like. And then it took off. House, children, business. In 23, we did $8.3 million. And in 24, we did 16 foreign.
Paul
Guys. Welcome back to the level of podcast. This is Paul, Alex. Guys, thank you for making us top four in all categories. Right now it's August 29, 2025, and we have a phenomenal guest. He goes by the name of Brock. He's actually part of one of my mastermind groups that I'm a part of called the Brotherhood by Andy Elliott.
Paul Alex
Corey.
Paul
Great, great organization, guys. So he is another entrepreneur, serial entrepreneur that has a really interesting background. Brock, I'm going to allow you to tell your intro brother who you are, what you do and how you got there, brother.
Brock McClelland
Perfect. I appreciate that. Thank you. First and foremost, all glory goes to God. Without him, we got nothing and we are nobody. Oh, yeah. So at the end of the day, who's Brock McClelland? Right? That sits the million dooll. Question. As of lately, that's it. I'm a Christian, I'm a husband, I'm a father, and I'm a man of purpose. I lead a company, have multiple businesses. Right now, I own a contracting company in Pittsburgh, Pennsylvania. I'm in the process of starting and rolling out a secondary contracting company. And I am in the process of developing a coaching platform. Love it. So right now, I'm just huge into personal development and self growth. Growth.
Paul
So when we met, brother, we met probably, what, two months ago at one of our brotherhood events. It's a mastermind, guys. We're big in self education.
Brock McClelland
Yeah.
Paul
We got introduced by a really good mutual friend, Tommy Provinch. Yeah, Tommy.
Brock McClelland
Really?
Paul
Dude, Shout out to Tommy. Tommy's a really good dude running it. Very, very outgoing. He's a sales expert. He's actually going to be speaking at Swipe to Freedom, guys, which is my live events that I do quarterly, every single year. But with Tommy, when he introduced me, he's like, dude, you gotta meet Brock. Brock is such a solid dude. Okay.
Brock McClelland
Yeah.
Paul
And I was like, all right, let's do it. So when we met, man, he had told me something. He's just like, yeah, his business just hit like, how many, like, how much in revenue did you guys do this year or last year?
Brock McClelland
So last year we did 16 mil.
Paul
16 million. And for a lot of people, dude, they can't even fathom that. They're just like, bro, how do you get from, like, zero to even my first million?
Paul Alex
Right?
Brock McClelland
Yeah.
Paul
So how do you go from literally, like, were you born in entrepreneurship, Dude?
Brock McClelland
I was not. No.
Paul
Okay, so talk about your background a little bit. Like, what were you doing before the success?
Brock McClelland
So, I mean, you want to go way back.
Paul
We could go right before the success, bro. Like, where was your life at right before you started building what you're building now?
Brock McClelland
So we started McClellan's in June of 2020. Prior to that, I was a union boilermaker that worked for for a roofing company on and off during seasonal layoffs. So buller maker work is seasonal. You work the spring, you work the fall, you're off in the summer, you're off in the winter. So I always needed something else to do. So a buddy of mine had owned a roofing company, so I would work for his roofing company, which is where I learned that trade. Now this is where it gets interesting. As I was working for that roofing company, I was a laborer, sort of considered a laborer slash driver. At one point, I sort of advanced Myself to a project manager. I want to say total time, worked for a roofing company. 18 to 24 months prior to my business.
Unknown Speaker
Yeah.
Brock McClelland
So pandemic hits. I'm boilermaking. My daughter's born in December of 2019. Covid touches Pennsylvania. March of 20. I'm on an outage. I'm a foreman. Super unsanitary. We didn't even have running water to clean our hands and so forth. So I ended up deciding to drag up, which is I laid myself off from the project. I reached out to my local hall.
Paul
And you did that, Brock. Because of the conditions, the working conditions. Okay, so you chose that.
Brock McClelland
Yes. It was for the safety of my daughter and my family at the time, because I have no clue what's going on. Yeah, right. There's this wild disease running rampant, apparently killing people. Everybody we're working with, everybody's in fear, dude. Yes. Fear driven.
Paul
And it's 2020.
Brock McClelland
Yes.
Paul Alex
Okay.
Brock McClelland
It's March of 20.
Paul
Okay. March of 2020. How old are you then?
Brock McClelland
I am. So what am I right now? 36. And it's 25. I'm 31.
Paul
Yeah. So you're 31. How many kids did you have at the time?
Brock McClelland
Zero. 1 1.
Paul
So you had one kid, four months old. Four months old. And there's this disease going on. As everybody knows, Covid, it changed a lot of people's lives, dude.
Brock McClelland
It did.
Paul
Dramatically?
Brock McClelland
Yes, big time.
Paul
What did you think about it during that time? Were you, like, in fear or were you like, dude, I'm a man. I'm going to go handle it?
Brock McClelland
So at first, I was concerned just because of my daughter and how young she was and what they were talking about with the elderly and the children and so forth. But then as it progressed on, I was just like, what? What is going on?
Paul
Yeah.
Brock McClelland
What are we doing? Like, is this real? Yeah. So by June, July. Right. I of 20 have no mask on. We're up and running business, like, full steam ahead. I ended up getting clipped with COVID four different times. Wow. Yes. Wow.
Paul
Did you. Did you ever get vaccine?
Brock McClelland
No, no, no. You're not experimenting on me.
Paul
I love that, man.
Brock McClelland
You know, I'm good on that.
Paul
I'm not gonna lie, dude. Like, with me, I was against it.
Brock McClelland
Yeah.
Paul
But I had to take one shot because I had booked this amazing trip for me and my parents at the time.
Brock McClelland
Okay.
Paul
And we went to Greece and shit. In order for us to go to the cruise, dude, you have to be vaccinated. So they got me one shot, bro.
Brock McClelland
Yes. Right.
Paul
But no, I'm absolutely. I. I agree with you, bro. I was just like, what the hell? What are they injecting inside of me, bro?
Brock McClelland
Yes. You know, and they still don't know.
Paul
And they still don't know. And they actually said it affected a lot of people's lives the. A negative way.
Brock McClelland
Correct, Right. Correct. Hearts, heart palpitations, heart attacks, killing people that it shouldn't have been killing. Think about how long it actually takes to design and create a vaccine. Yeah. They did this within 12 months. It was just a huge money grab. Call it what it was. It was some of the largest transfers in the history of the world with wealth during COVID and the vaccine was behind it. What was super unfortunate about it was the people that took it and they bought into it, and then they wound up getting Covid, and then they went out and got a booster and still got Covid, and then got a booster and still got Covid.
Paul
They're just making them sicker and sicker, dude.
Brock McClelland
Exactly. They're actually weakening them from within. So we just had decided at the time, I was like, eh, no. Not gonna be your guinea pig.
Paul
So you learned this trade in roofing?
Brock McClelland
Yes.
Paul
Okay. And you do that fairly fast.
Brock McClelland
Yes.
Paul
Okay. What was it in your mind in 2020 that where you're like, dude, I got to double down and I got to learn this trade. Was it because the fear of the economy or what was it?
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Brock McClelland
Yeah. So my ego was into play when I made that decision that I was gonna start a business. Yeah. And it literally took place in my garage of my house. I was on a phone call with a buddy of mine who like promised to sub me all of this work. Cause he was working for a property management company. He was like, we're going to spend $10 million in the next five years. We'll push you all the exterior work. I was like, it's a layup.
Paul
You're like, dude, I made.
Brock McClelland
I was like, got it. Yeah. So he was like, just go get your license, get a truck and just hit the ground running. I was like, say no more. I walked upstairs to my wife. I was like, hold my protein shake. I'm starting a roofing company.
Paul
I love that. Hold my protein shake. I started a roofing company.
Brock McClelland
She still cracks jokes about it today. Because in that moment she believed in me. Right. That's why she married.
Paul
And that's what you need, dude. You need somebody to believe in you.
Brock McClelland
Yes.
Paul
Is that the reason why you married your wife? Because she supports you, dude?
Brock McClelland
Yes. Yeah. 1, 100.
Paul
How long have you guys been together?
Brock McClelland
See, we got married in 2019. So we'll celebrate six years this year.
Paul
Congratulations, my man.
Brock McClelland
Thank you. I appreciate that. Honestly, without her, I don't know if I would be where I'm at today in life or who I have become.
Paul
Yeah.
Brock McClelland
She truly gave me that boost.
Paul
Yeah.
Brock McClelland
So keep in mind, right in on the story. I'm fresh out of a rehab facility in March of 2018.
Paul
So in 2018 you came out of rehab for what?
Brock McClelland
A full blown drug addiction?
Paul
Yeah, and that's fine, man. I mean, everybody got their background, dude.
Brock McClelland
For sure. Mine was. My drug of choice was opiates Yep. So I was a dope sniffer, but I didn't stray from anything.
Paul
Yeah.
Brock McClelland
Right. Cocaine, crack cocaine, marijuana, alcohol and what it was. And that's because of the childhood that I was subjected to, because I'm a statistic that became a product of my environment and then changed the statistic to become a success story.
Paul
Yeah.
Brock McClelland
And I started using drugs and alcohol at 12 years old. I got high from 12 to 29.
Paul Alex
Wow.
Brock McClelland
Which was. By the time I got clean at 29, that was over half of my life.
Paul
Yeah.
Brock McClelland
So I'm fresh out of a rehab facility in March of 2018. Temporarily homeless in April of 2018. And then I. I meet my wife in May.
Paul
What do you guys miss?
Brock McClelland
Sort of.
Paul
How do you guys meet?
Brock McClelland
In a gym.
Paul
In a gym.
Brock McClelland
So we met two years before. Okay. Somebody introduced us and we had some. A conversation or two. Right. But she could tell at that time that I was on that.
Paul
Yeah.
Brock McClelland
And pretty much told me to kick rocks. Because she wasn't built. Built that way. Correct. Good, honest, solid girl. Dual family, parented household, the whole nine yards. So I go put myself together. Years later, she recircles, we start talking, hanging out again. And I was out of my league. Right. I'm fresh out of a rehab facility. Right. I'm in debt. I'm temporarily homeless. Like, I just put a roof over my head and I got this beautiful woman that. That's showing interest in me. I'm like, we're going to.
Paul
God's trying to take care of you, my man.
Brock McClelland
All right, hold. I'm listening. Hold on, I'm listening. Because I made a covenant with him when I was in that detox facility out in Jersey. Right. Just get me out of this. I went from praying to wanting to die to give me one more try, give me one more chance. Cuz I've seen his grace and mercy work in my life before with previous extents of trying to get clean.
Paul
Yeah.
Brock McClelland
So he placed her in my life and she made me want to become a better version of my. Myself. And then our relationship, like, it took off quick. Boom, boom, boom, boom, boom. House, children, business.
Paul
ET Just flowed.
Brock McClelland
Yes. Naturally.
Paul
And that's how it's supposed to be, man. I think for a lot of people nowadays especially, you know, you hear a lot of the. The younger generation, they're like, oh, I can't find a good man. I can't find a good woman. Well, I mean, it just doesn't flow when it doesn't flow with the person. I mean, you need communication.
Brock McClelland
Yeah.
Paul
You need to be able to believe in each other.
Paul Alex
Yes.
Paul
You have to have the self belief. There has to be something that attracts to you more than just looks, bro.
Brock McClelland
Yes.
Paul
Because when you guys are older, guess what? The looks ain't going to be there.
Brock McClelland
They're going to fade.
Paul
They're going to fade.
Brock McClelland
Right.
Paul
And it's the same thing with me and my wife, man. The reason why me and my wife got married. And you know, I waited almost 35 years to marry that one woman because I always told myself, man, I'm only getting married one time.
Brock McClelland
Yeah. You know.
Paul
Yeah. One and done. So when I told her, I was like, you're the one.
Brock McClelland
Right.
Paul
It's because I consider her my best friend, dude. I consider I could talk to her about anything. Right. And she's not going to put me down. She's going to be, she's actually going to encourage me.
Brock McClelland
Yeah.
Paul
And I think for you, man, a lot of people don't, don't realize what we hear, what we see, who we're around can greatly affect your life, bro. So I think the fact that your wife, it was God sent that God allowed you to have that opportunities with her. And she was the one that instilled that belief inside of you. And that's what you needed, dude.
Paul Alex
You needed hope.
Brock McClelland
100.
Paul
Yeah.
Brock McClelland
And beautiful. Yes. She had faith in me and that hope for me. And you're right, your circle does matter.
Paul
Yeah, it does.
Brock McClelland
Because it's. If you're hanging around losers, you're gonna.
Paul
Live, you're gonna be a loser.
Brock McClelland
Period. Flat out, bro. Birds of a feather flock together, right? 105 millionaires, you're going to be the 6. You hang out with five losers, you're going to be the six. Yeah. So between her believing in me and her being strong willed the way she was and then her family. Right. Phenomenal. Complete opposite of my upbringing. Which then gave me an example of how you're supposed to do this.
Paul
How you wanted your future family.
Brock McClelland
Yes, yes. And then what her father did for their family created generational wealth. Very successful entrepreneur, lives his best life. Just like. Right, mother, My in laws are phenomenal. Yeah, phenomenal.
Paul
And they set the picture for you guys.
Brock McClelland
They did. Yes, 100%.
Paul
So you already had an idea, almost like a roadmap of where you wanted to be with your wife and your future kids.
Brock McClelland
Yes, when I started. So when the business started, I was like, the goal at the time was like, well, what are you doing? I was like, I'm going to create generational wealth. Yeah. They Were like what? I was like, well, my father in law did it, so I can do it.
Paul
Yeah.
Brock McClelland
Hard work, determination, dedication and consistency. Like it could be done right if I. All this negative energy. And I was so good at this negative lifestyle. Well, let me just take that same energy and focus it somewhere else.
Paul
Yeah.
Brock McClelland
And so we hit the ground running. I went and bought a truck, a used truck. I got a Vista Print magnet from vistaprint, Bought a ladder rack from Harbor Freight. Boom. Started rocking and rolling.
Paul
Rock and rolling with what you have.
Brock McClelland
The, the, the irony in it is the kid that had promised all of that exterior work to me did not push me. Any work, of course. Yes.
Paul
Big talker.
Brock McClelland
Yes. 100. And it was just the weird dynamics. And I think his hands were more tied with that company than he imagined.
Paul
Yeah.
Brock McClelland
So this is June. He pushes me. A job in September, like a residential retail job. But by this point, I put myself in a corner corner that I had to create success. Right. I walked away from my union job, which I knew that I could go back to, but I didn't even view that as a plan B. I was just like, I'm done there. I am going into a new season. This is what I'm going to focus on. So two of my buddies from the union actually were my first two jobs. I replaced their roofs and I got on thumbtack, which is a lead gen system, and I got in front of people and started selling jobs, started building reviews, started paying more attention to my competitors, the other roofers that I was competing against.
Paul
You were doing your market research basically.
Brock McClelland
And where they were falling short at. Yep. And I was like, I got them looking for the pain points within the first six months. So we ran June to December. I Knew going into 21 what needed to be done and how I was going to surpass everybody.
Paul
So by January of 2021, correct?
Brock McClelland
Yes.
Paul
Yeah. January 2021. 2020 is essentially when you started. You started doing your market research at that time, did you know you were doing market research? Did you know that you were actually analyzing the thing or were you just like. That was just your instinct, dude. You're like, I gotta figure it out.
Brock McClelland
My natural instinct. I love that. I was so in tune with the holy spirit. He guided me.
Paul Alex
Yeah, dude.
Brock McClelland
Right. And like, if you're a nonbeliever. Right. This is gonna be hard for you to understand. Yeah.
Paul
And that's fine.
Brock McClelland
And that's okay. Right. But this thing is real.
Paul
This works.
Brock McClelland
He guided me from start to where I'm at today. Decisions to Be made forms of marketing and advertising systems, personnel hires. Like, I truly have a sixth sense. Right. So Andy cuts up about, like, being able to see around the corner. I can see around the corner.
Paul
Yeah.
Brock McClelland
And, like, it's very evident within my company to, like, my leadership team, like, they make fun of it. Like, I just got us down and locked in. So the first one, two, three years, I was just moving in the spirit with billboards going on the tv, the radio, sponsoring this youth organization that or youth organization playing with the veterans, giving back into the community, tying us back in. But what was most important was where the competitors were falling short.
Paul
Yeah, yeah.
Brock McClelland
And I educated myself on that.
Paul
So. So at that given time, where. Where was your competitors falling short that you were able to capitalize on?
Brock McClelland
So this is 2000. Call it 2020. Right.
Paul Alex
2020.
Brock McClelland
22. Majority of the companies were still roofing, like, it was 1990 or 2020 or 2000, 2010. So much had changed on product and what the manufacturer specification was. And the biggest change was ventilation.
Paul
Wow.
Brock McClelland
And all of these companies were comfortable. Like the major players. They were comfortable. Comfortable being top, top seven, top 10 roofers. Right. And then here comes little old hungry Brock. Got a chip on my shoulder, a bottomless pit. I'm determined to create and build something. Right. Because now it's like, I need to create and build this. I found their weaknesses and I exploited it. And because of that, it catapulted us. And it was really the. The ventilation in the walking of roofs. I would go to a customer's house. So this is. We'll call 20. 21. 21. I'm up to speed at this point with ventilation. It's me bidding against four other contractors. A homeowner is then telling me I'm the only one that went on their roof, went in their attic, and had this ventilation conversation with.
Paul
Yeah, yeah.
Brock McClelland
And at first it was difficult because I was the outcast. They thought that I was misleading them and trying to sell them. Like I was on a gimmick of selling some sort.
Paul
Yeah, like you were selling them a fugazi or something.
Brock McClelland
Yes. They're like, well, why didn't anyone else say that? And then without speaking poorly on them. Right. I don't want to talk smack on my competitors. I was like, it's not my job to. To belittle them, but I'll gladly discredit them when and where I can, and this is why and how I can do that. So luckily, the Internet was talks about everything that I was talking about. I had manufacturer Paperwork and specifications to walk them through.
Paul
Dude, you came prepared.
Brock McClelland
It was it, it was it. I saw an opportunity and I just capitalized on it. And what's super unfortunate, it's 2025. It's still that way. Yeah, it's still that way. Like, guys got so accustomed these owners, because they took their hands off of their company. Their project managers don't know how to install a roof. They're subcontractors.
Paul
They're not thinkers, dude. No, you're a visionary, but you're still in the day to day. And that's why you have the, the, the competitive edge over them.
Brock McClelland
Yes, yes. My name's on it. Right. And their name is on some of it. But then a lot of them, they had sold to private Equity. There's been 11 companies in my market that have sold the private equity within the last 18 months. They're comfortable. Like their feet are kicked up. They got paid. They took chips off the table.
Paul
Yeah.
Brock McClelland
Most of them are in employment agreements and have a second cell on the back end. But they don't care. They didn't care when it was fully theirs. They definitely don't care now because three quarters of it, if not all of it isn't theirs. They're just in an. They're a paid employee. It's this point. So they just made it easy. They made it easy.
Paul
Right.
Brock McClelland
The In 2020, when I reprogrammed my mindset, right, I had to do a mindset shift and it was just to outwork everybody. Eric Thomas is e. T. Yep.
Paul
Hip hop preacher.
Brock McClelland
Listen, that guy. I'm talking in the shower in the morning, in the shower at night. And this was like before Andy's rise in that moment, in the shower, morning, night, in the car, like it doesn't matter. I will be the hardest worker in the room. You can have dual, dual parents. You can have more money. You can be taller, bigger, faster, smarter. I will outwork you. I will wake up before you. I will go to bed after you. And I just program my mindset to where I was now working 100 plus hour weeks.
Paul
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Brock McClelland
And for delivery.
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Brock McClelland
There would be times, because my daughter was on a sleep regiment, I would go two, three and four days without seeing my wife and daughter because I'm out of the house before they wake up. And by the time I get home, they're asleep.
Paul Alex
Right.
Brock McClelland
I'm leaving the house and it's dark and I'm coming home and it's dark.
Paul
Sacrifice.
Brock McClelland
Yes. And I, and I did that early on and I had to have that conversation with my wife because she was like, hey, what are you doing right now? Like, this is a lot like, are you okay? And I was like, I'm fine. I'm built for this.
Paul
You're like, I'm locking in.
Brock McClelland
Yes. I was like, I'm, I'm. I had to have this conversation with her. Right. It makes me emotional. Even says. I was like, I need you to trust me.
Paul
Yeah.
Brock McClelland
I have a plan and a vision and I'm going to bring this home for us.
Paul
So 20, 20, 2021 happens. 2021, the momentum starts creating. You start getting customers, you start doing your local marketing correctly. And then what is the first big milestone? When do you start hitting that seven figure mark within the business?
Brock McClelland
So we grow seven figures in 21 and we just kept going and then in 24 we had eight figures this year we're ahead of that are. We've set some records with projects in the residential, retail, roofing side of it. This year alone we got a 1600 square product which is like 30 some buildings. I mean, that's a, it's a lot of roof now.
Paul
You're growing, dude.
Brock McClelland
Yes, yes.
Paul
So you're hiring more than ever now?
Brock McClelland
Yes. We're pushing 40 employees right now. I have a COO, I have an exterior operations manager, an interior ops manager. Manager. A repair ops manager, a sales manager, an accounting manager.
Paul
How do you learn all this stuff, dude?
Brock McClelland
Trial and error. Trial and error, right. Educating myself, self development, growth.
Paul
So let's talk about that. Let's pivot a little bit because now, you know, you, you, you went in there, dude, and you were like, dude, I was in, you know, I was in rehab. I had a, I had an addiction. I met the love of my life. The love of my life was that light at the end of the tunnel, you know, and, and dude, you created such a phenomenal nest egg now for yourself. And eight figures going eight figures this year as well. But for People that are watching, it's almost like they can't fathom that, dude. You're like, it sounds too fake, dude. Everybody has that story.
Paul Alex
Right?
Paul
And I'm like, nah, dude, it's just like, you got to understand how you frame it. Just like we were talking about before the podcast, man. I mean, look at the level of dedication that you were doing for. For. For a few years now. Not being able to see your. Your.
Paul Alex
Your.
Paul
Your child and your wife. Because you're leaving when it's dark.
Brock McClelland
Yeah.
Paul
And you're coming home when it's dark.
Paul Alex
Right.
Paul
You're doing those sacrifices, but you're also communicating that with your wife, which is very important. So at this stage of the game, self education is key. You and I know that for a fact. Right? That's. This is how we met, dude. We invested in self education. We invested in a brotherhood.
Brock McClelland
Yeah.
Paul
Where essentially it connects the 1% of the 1 percenters. And it's not cheap. It's not cheap to be in that room.
Brock McClelland
Right.
Paul
It's a six figure investment, guys. Believe it or not, you know, a lot of people, they're like, dude, know, $5,000 is a lot investing in a course. I was like, just imagine $100,000. Right. It's. It's a lot of money. So did you have anybody. Did you have a mentor, like back in 2020 or 2021 that told you, like, hey, Brock, you got to start investing into masterminds. You got to start investing into courses, you got to start investing into higher education.
Brock McClelland
No, no, no.
Paul
So how did you do your research in order to start knowing where to invest?
Brock McClelland
The Lord had put it on me when the time was. When the time was ready. So I got myself to where I got us, to where I could get us, and then realize that, okay, I am now at the top of the hierarchy.
Paul
Yeah.
Brock McClelland
And not like within the structure of my company, just mentally.
Paul
Yeah.
Brock McClelland
Because of the size of the business that has been built.
Paul Alex
Right, Mass.
Brock McClelland
Yeah. And a lot was changing very quickly. We had a ton of growth last year. We went from. In 23, we did $8.3 million. And then in 24, we did. And in 24, we did 16. That's a big jump in one, dude. Yeah. Luckily, at the time, the Lord had put it on me, though. Now's the time to have a business coach.
Paul
Yeah.
Brock McClelland
So my church holds a. It's called a revival today. Executives. And they brought a guy in from Texas, Adam Lamb. Phenomenal. Yeah. He's part of the brotherhood, too. You know, Adam 8. Built and sold.
Paul Alex
Very smart guy.
Brock McClelland
Yes.
Paul
I met him on a, on a plane.
Brock McClelland
Yeah.
Paul
I was actually first class. He was sitting there and I sat next to him. I was like, hey, are you going to Arizona? I'm going to Andy's thing. I was like, really?
Paul Alex
Me too.
Brock McClelland
Yes. Yeah. It's divine intervention at its finest. And he's similar to myself. Right. Drugs, alcohol, bartender, self educated, turns life around, gave it to the Lord.
Paul
Really smart guy.
Brock McClelland
Super, super smart. So he helped navigate me through a lot of 24. I'm into my second year with him. As him. As him as one of my coaches.
Paul Alex
Yes.
Brock McClelland
That's how I wound up with Elliot and meeting Andy and Evan and so forth.
Paul
Yeah.
Brock McClelland
So I knew with how the business was growing, like, okay, I need some assistance now.
Paul
Absolutely.
Brock McClelland
I need assistance. And it wasn't even so much for the business guidance as much as it was for my own personal guidance.
Paul
Yeah.
Brock McClelland
Because the pressure was getting more. There was more pressure coming down the pipe at this point.
Paul
Was there a moment in 2024 where, you know, you guys grew to 18 million and you guys are like, holy shit, this is growing pretty fast, right?
Brock McClelland
Yeah.
Paul
You're just pushing it because that's what you don't want to do, dude.
Brock McClelland
You're just like pushing to the limit.
Paul
Right. Which is awesome. I love it. Right? Drowning rush, bro. But there comes a time where there's a day and everybody experiences this where you're just sitting back and you're like, I don't know what I'm doing yet on everything. Right?
Brock McClelland
Yeah.
Paul
So I mean, I've said that to myself many times. I was like, you know what, I got us this far, but I think I need help now.
Brock McClelland
Yes.
Paul
So let me ask you, when you get to that moment, what do you say to yourself, dude? Like, do you say, it could always be worse? Do you say, damn, I'm in over my head. Do you go back and reflect to those days where you were probably back in rehab? For me, it was back when I was in deep depression, dude.
Brock McClelland
Yeah.
Paul
Talk us through that, dude. What do you say to yourself during those days?
Brock McClelland
I've had the conversation varies sometimes.
Paul
Yeah.
Brock McClelland
Depending on what were looking at. Right. If it's like the business, something like family oriented, this full transparency. This happened today.
Paul
Yeah.
Brock McClelland
Right. This morning.
Paul
Yeah.
Brock McClelland
I'm in Miami, Florida right now. Flew in last night.
Paul
That's right.
Brock McClelland
By myself. I'm sitting in some high rise. It's 10 o' clock in the morning.
Paul
I'm like, like, what's going on here?
Brock McClelland
What are you doing? Yeah. I knew I had a podcast today, Right. Some change in rooms, personnel scenarios and so forth. And then when I leave here, I'm going to Phoenix to wrap up a two day event with Yelly. It's the BTS live event. I'm like, what are you doing right now? This is not where you belong.
Paul
Yeah.
Brock McClelland
Like you are. Yes. You're a rehabilitated degenerate. You're doing well. But you're from Pittsburgh. You're a roofer. Take your ass home and sit down. Yeah, right. And then I was like, are you serious right now? I had to have a moment of self reflection with self correction. I literally had to like pep talk myself of like, stop it. Yeah, stop it right now. That's that. The. The devil's on one shoulder, the Lord is on the other, and the devil will creep in in many ways. And I'll have you doubt yourself, you know, have you start questioning yourself. And I did. I had to remind myself of where I've come from and what I have accomplished and not just even where I was in 2018, the life that I've lived, unfortunately, from my first memory forward, because it was a life of trial and tribulation, of course. So it's just I had to reinstile into myself that I am a warrior and that I am a survivor and I am. God has me right where he wants me.
Paul
Yeah.
Brock McClelland
Right where he needs me and right where he wants me.
Paul
What do you tell to somebody who needs hope? What do you tell to somebody who was brock back in 2018? Dude, let's say if you were able to talk to your old version of yourself back in 2018, where you're at right now, dude, you have the family, you have the kids. You're building that life by design.
Brock McClelland
Yeah.
Paul
Right. What do you tell old Brock?
Brock McClelland
The decision is up to you. What you do, what you do today matters tomorrow.
Paul
Yeah.
Brock McClelland
And the decisions that you're making are either going to help you live a life of grace and mercy or trial and tribulation.
Paul
Yeah.
Brock McClelland
And it literally, it comes down to you. So you heard, I think you heard me reference about like a product of my environment and so forth. At some point in life, we all come to the fork in the road.
Paul Alex
We do.
Brock McClelland
I can't blame my mother, my uncle, my father, my step stepfather when I'm a 25, 28 year old kid.
Paul
And most people do.
Brock McClelland
Dude, that's the.
Paul
Most people do.
Brock McClelland
That's the problem.
Paul
And that's the problem.
Brock McClelland
Yes. And my brother unfortunately was like that, wow. I had a younger brother and a younger sister. The disease of addiction had taken both of their lives.
Paul
I'm sorry to hear that.
Brock McClelland
Thank you. Thank you. They couldn't make that decision. My brother in 16 years old, he ended up going into the prison system. Yeah. Did like 10 years, more or less. Came out in December of 2017 and he passed away in August of 23. So life like in, in from 17 to 23, he was in and out of rehab facilities like jail again, two different times. But one of the things that he did was constantly blaming others for the life that he lived. Listen, when you came out in 2017, you had every choice of your own. So you were living on like self will and free will at that time. What happened to us when we were kids no longer matters. And too many people get stuck in that, in that rut to where they just continuously want to point fingers at everyone else and not realize like, dude, what happened to you when you were eight isn't why you just went and kicked that door in and robbed that guy and sniffed a bunch of coke.
Paul
Brock, do you think it's because people don't change their environments and they still stay in the same town, the same people, the same, the same things that they've listened to since that time where they were eight when it initially started.
Brock McClelland
What do you think it is that contributes to that? And it's, it's that poverty mindset. They have that poverty mindset and along with that poverty mindset comes a mindset of acceptance and settling and then low self worth, low self discipline, drive, efficiency and all of that. Now yes, if you're still in that one, that one horse town. Right. Situational, that's going to make it more difficult. When I got clean, I didn't disappear from the city where I ran. Right? But I did have to change people, places and things for certain. But that comes down to a choice, right? Are you going to listen to the knowledge that's being given to you or are you going to try to self will it and not take the advice?
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Paul
Try now@windows.com copilot so when you started listening to the knowledge, you started listening to the people, you started being around better people.
Brock McClelland
Yes.
Paul
Is that when you level up?
Brock McClelland
It is. It is. Yes. So in 2018, when I came home, that was it. I was like, I'm done. You told yourself, yeah, I'm done.
Paul
Yeah.
Brock McClelland
I was like, this is, this is the end of this. Because I had seen the better side of life. Because there was times and moments in my life where I was, I would get clean. Right. 30 days, 90 days, 365 or just wasn't entirely as strung out at one point and was successful, had a good job, making money, living life comfortable and you know, enjoying things. Like, I knew there was a way out there.
Paul
There.
Brock McClelland
I knew there was a better way. So I just got so sick and tired of being sick and tired that I was just like, I'm done. I'm done. At this point, like everything is out of my system. I now have choices to make. If I take the next one. That was a choice I made.
Paul
Yeah.
Brock McClelland
Period.
Paul
Very logical. And I always say simplicity equals success. My man.
Brock McClelland
Yes.
Paul
I mean, it's very simple. Everybody has a choice. It all comes down to mainly common sense. And common sense ain't that common. Right.
Brock McClelland
Surprising. It's not. Which blows my mind.
Paul
Right.
Brock McClelland
Right.
Paul
Everybody. I mean, I'm hard headed, man. So they. I had to go through it myself. But that's good, man. I like, I like the way that you're, you're explaining your, your story, brother. So let's do this for, for right now, the younger guys that are in the roofing game, okay. And they're thinking of going ahead and starting their own business and going ahead and thinking of taking that first leap. What would be some recommendations, okay. Some needle movers that you would tell yourself back when you were first starting your business so you don't go through some roadblocks, dude. You don't go through some trial and errors.
Brock McClelland
Right.
Paul
Let's do like a mini masterclass right now.
Brock McClelland
Yeah.
Paul
So what would you tell from now being an eight figure roofing company owner to now telling your old self in the very humble beginning stages when you were just a man, let's say in a, in a work van.
Paul Alex
Yeah.
Paul
Right. What would you tell them?
Brock McClelland
Know your market, know your competitor. Understand the systems that you're using. Build processes around those systems and keep those in place. Figure out what your recipe is. Your recipe to success. Like our recipe has so many ingredients we got to cook with every ingredient for us to get and create that success.
Paul
And your, your ingredient in the very beginning when you launched your company was you were different from the competitors because you went through ventilation, right?
Brock McClelland
Yes. You have to.
Paul
That was your end.
Brock McClelland
Yes, well, yes, 100%. You got to find something that differentiates you from the competitor. That was one of the areas we were able to do it along with better customer service.
Paul
Got it.
Brock McClelland
And that's where we killed them.
Paul
You know, and I tell people this all the time and people always ask, you know, because I've done different ventures in the past, almost like six years now that I've been a time full time entrepreneur, dude, people are like, what makes you different? I was like, bro, it's like me. It's Brock.
Brock McClelland
Right.
Paul
It's just like that's what makes us different, bro.
Brock McClelland
Yes.
Paul
No one can take your story away, but no one can take your style.
Brock McClelland
No.
Paul
Right. Because you're gonna attract a certain client.
Brock McClelland
Yes.
Paul
Right. And that's why I tell everybody, man, don't, don't worry about, hey, well, they got the shinier object. No focus on great customer service and being you, dude.
Brock McClelland
That's it.
Paul Alex
That's it.
Paul
So Brock, you were talking about, now you're building a coaching program.
Brock McClelland
I am, yes.
Paul
Tell us a little bit about your coaching program, brother.
Brock McClelland
So it is his plan, my grind. As you see, that's where we've, we've labeled that hats and all. Got some kid clothing associated to it. Nothing's for sale right now. We're just playing with it, my wife and I. But through my leadership. Right. Running my business, the sports that I played when I was kid, a kid, areas of life, I'm realizing that I want to help people and I believe that there's a lot of people out there right now that are lost.
Paul
Yeah.
Brock McClelland
They're aimlessly floating around and I'm. And it could be a 15 year old kid, it could be a 45 or a 50 year old dad.
Paul
100%.
Brock McClelland
You can own a, you could be a business entrepreneur. You could be punching a clock. Right. You could be that father that's 28 years old, just had a child. You don't know if you're coming or you're going to. Right. Like, I person, I have something to offer because of the life that I have lived. I've been around the block twice and unfortunately I've tried it all once.
Paul
Yeah.
Brock McClelland
And I've navigated through it and I know it has helped me create that success and I understand how to, to motivate.
Paul
Yep.
Brock McClelland
Right. Everyone's going to be different. And I would be more of like a hard coach. Right. Because that's the mentality that I have.
Paul
Well, you know it.
Brock McClelland
Yes. Just. Yeah, you just gotta bite down and do it.
Paul Alex
Yeah.
Brock McClelland
And so we're going to stage around God, faith, family, fitness, mindset, purpose, realignment, nutrition training, and supplementation.
Paul
Yeah. So your core values, brother.
Brock McClelland
Yes, I love that. Locked in his plan, my grind. Psalms 23:1. The Lord is my shepherd, I shall not want.
Paul
Awesome. Awesome, brother. The Level podcast is a self help podcast. And, and it's the reason why I made it a self help podcast, dude. Because with me, a lot of the actions that I took and why I said that our backgrounds are very relatable, dude, is because you were talking about Eric Thomas, hip hop preacher. And dude, I had to listen through a lot of motivational podcasts myself back in 2017 to get through life. Yeah, it freaking sucked, dude. Like I. Everybody said I lived like the American dream, dude. You know, government, career. I had the home, I had the cars, I had the relationship, the family, all that stuff. But at the, at the end of the day, dude, I was dying inside, bro. Yeah, it was something that. It just, I. I needed help.
Brock McClelland
Yeah.
Paul
I just didn't know how to ask for it. So listening to motivational podcasts is what helped me, dude. Yeah, it helped me like, go along and, and be a hard hitter and want to do more for myself. So when we created this podcast, I wanted to do the exact same thing, dude.
Brock McClelland
Yeah.
Paul
I was just like, bro, just like three to five minutes of motivation a week, and then I'm going to bring some badass entrepreneurs that I actually want to interview.
Brock McClelland
Yeah.
Paul
And that's it.
Brock McClelland
Yeah.
Paul
So now we're like top four in all categories, guys. Thanks to you guys, we have over 4 million downloads. I want to appreciate you guys. Okay. But with that being said, man, you're going to have a lot of people listening to this podcast. Yeah, a lot of people, dude. Which is going to be awesome because your message is going to be sent out there and it's going to help a lot of people.
Brock McClelland
Yeah.
Paul
So for the people listening to this story that are really tuned in to you and your background, dude, give them some words of advice.
Paul Alex
Okay?
Paul
That's your camera, brother. Give them some words of advice coming directly for you on how they can level up in 2025.
Brock McClelland
Yeah, for certain. I appreciate that. The life that you want to live starts with the life that you live today. Every decision that you make matters tomorrow. You gotta dig deep, dao in, lock in, stay focused. Understand the importance of consistency, discipline, motivation, perseverance, tenacity and grit. Nobody is going to give you anything. If you want something in life, you need to go out there and get it. You may have a handout at some point in your life, but at one point or another it is strictly on you. Whatever you want is at your fingertips. Work for that. I promise you. Be the hardest worker in the room. If you're competing against somebody that's working 40 hours and you're willing to work 80 and we're just going to use 40 and 80, figuratively speaking here you're doubling what they're doing in a year. You're working two years to their one. After five years you got 10 years invested. This is how I'm ahead of so many people. Because I am that guy that works 100 plus hour work weeks. I don't shut off. I have found a way to combined it all. But it comes down to you. What do you want? What is your. What is your why? What is your burn? What is your purpose? And are you aligned with that? Are you surrounding yourself with by a team full of killers? As myself, I can go far. But together we can go further. Level up.
Paul
And that is the level up. Guys, with Brock. Brock. Where can they find you, my man?
Brock McClelland
My Instagram handle is I am McLelland. Our company is McLellan's Contracting and Roofing. I'm on Facebook, Tik Tok, LinkedIn. I believe we have a Twitter account. Shoot me a DM if you heard something today that you feel that can benefit you in some way shape or please don't be a stranger. I'm out there. I'm here to help you. And we only touched the iceberg today. There's a lot more to the story. We didn't even get into the the sitting in a trap House at 10 years old and navigating through everything that we had to to get to where we are, dude.
Paul
And trust me, there's going to be a part two for sure. For sure.
Brock McClelland
Definitely.
Paul
So with that being said, guys, make sure to leave a five star review on Spotify, Apple Podcasts and YouTube. Thank you once again, guys. We are number one in business all over the United States and we're currently top four in all categories. It has been a Blessing for the 4 million downloads a month, guys. We are trying to push it, even double it. So pretty soon, starting in October of this year, guys, we are going to be tripling the output, meaning that we're going to be putting out two additional, count them, additional podcast a day. Yes. So you guys could get your daily dose of motivation. My name is Paul. Alex. This is the level up. I'll catch you on the next one.
Paul Alex
Peace.
Brock McClelland
It.
Date: November 30, 2025
Host: Paul Alex Espinoza
Guest: Brock McClelland
This episode centers on the inspirational transformation of Brock McClelland: from addiction and homelessness to the helm of an eight-figure contracting business. Brock shares how faith, unwavering grit, key relationships, self-development, and disciplined hard work fueled his journey. Host Paul Alex guides a candid discussion that delivers tactical lessons for underdogs, entrepreneurs, and anyone seeking to level up mentally, spiritually, and financially.
Addiction and Early Recovery: Brock openly shares his past with drug addiction, starting at age 12 and spanning over 17 years, culminating in a pivotal rehab stint in 2018.
Homelessness and Humble Restart: Exiting rehab, Brock faced temporary homelessness but soon met his now-wife, who played a foundational role in his turnaround.
Pandemic Pivot: Left his secure union boilermaker job due to unsafe conditions and fear for his young family during COVID-19, turning to the roofing trade he’d learned secondhand.
The Leap of Faith: Inspired by a friend’s promise of work, Brock launches his own roofing company from his garage, supported by his wife’s belief in him.
Early Hustle: Invested in self—bought a used truck, got magnetic signs, hit the ground for jobs, and leveraged personal connections for first contracts.
Marriage and Support: Brock credits his wife’s unwavering faith and her family’s example of generational wealth as catalysts for his ambition.
Market Research and Innovation: Observed competitors’ complacency—especially regarding new roofing regulations and ventilation standards—and built a business model around exceeding those benchmarks.
Customer Service and Best Practices: Differentiated himself by doing better on-site assessments, educating customers, and leading with transparency.
Leadership and Growth: Grew to a 40-person team, building out full management structure by trial, error, and relentless self-education.
Extreme Sacrifice: Brock normalizes 100-hour weeks early on, sometimes missing days with family to lay the foundation for future success.
Mental Programming: Constantly reprogramming mindset with motivational input (Eric Thomas, e.g.), emphasizing work ethic over any innate advantage.
Divine Guidance: Brock attributes much of his path to faith and the Holy Spirit, describing hunches and intuition as being spiritually guided.
Investing in Coaching and Brotherhood: Entered masterminds and hired coaches only after self-scaling to capacity, finding value in both business structure and personal guidance under pressure.
Choosing Responsibility: Discusses the dangers of perpetual victimhood; stresses making different choices as the only way to change outcomes.
Family Tragedy: Shares openly about his siblings losing their battle with addiction, reiterating that only you choose your future.
Brock’s Final Advice:
Quote: “Whatever you want is at your fingertips. Work for that. I promise you. Be the hardest worker in the room.” (44:04, Brock)
Host’s Encouragement: Paul reflects on the power of mindset-shifting content, expressing gratitude for audience growth and emphasizing the podcast’s role in motivating change.
Connect with Brock: Instagram - @I_am_McClelland; McClelland’s Contracting and Roofing on all social platforms. DM for deeper support.
“All glory goes to God. Without him, we got nothing and we are nobody.”
— Brock McClelland, [01:06]
“I was a statistic that became a product of my environment and then changed the statistic to become a success story.”
— Brock McClelland, [12:01]
“I walked upstairs to my wife. I was like, hold my protein shake. I’m starting a roofing company.”
— Brock McClelland, [10:52]
“Without her, I don’t know if I’d be where I am today in life or who I have become.”
— Brock McClelland, [11:19]
“Whatever you want is at your fingertips. Work for that. I promise you. Be the hardest worker in the room.”
— Brock McClelland, [44:04]
“No one can take your story away, but no one can take your style.”
— Paul Alex, [39:56]
The conversation is candid, gritty, and motivational, blending honest self-reflection with actionable, no-excuses entrepreneurship advice. Brock’s story is a testament to faith, family support, and the unglamorous daily grind of building something from nothing. Both Paul and Brock maintain a direct, sometimes raw, and always uplifting tone throughout the episode.
This summary covers the full, content-rich interview between Paul Alex and Brock McClelland on The Level Up Podcast, equipping the reader with all the key lessons, emotional beats, actionable advice, and memorable moments from the episode.