Mastering Sales & People: Chris Dietz’s Journey to $30 Million

Summary

The Level Up Podcast with Paul Alex Episode: Mastering Sales & People: Chris Dietz’s Journey to $30 Million Release Date: November 24, 2024

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Introduction

In this compelling episode of "The Level Up Podcast," host Paul Alex Espinoza welcomes Chris Dietz, a renowned sales expert who has impressively generated over $30 million in the past three years. Chris shares his transformative journey from humble beginnings to building a successful entrepreneurship in the sales industry.

Chris Dietz’s Journey: From Erie to Miami

Chris opens up about his early life in Erie, Pennsylvania, where he struggled financially, earning merely $1,200 a month at the age of 22. His foray into sales began with selling vehicles, a role that set the foundation for his future endeavors.

“I was dead broke, almost making no money. $1,200 a month if that.” — Chris Dietz (01:17)

A pivotal moment occurred when Chris moved to Miami for a significant sales opportunity with a major corporation. This move was a turning point that propelled him into the entrepreneurial world, where he now aims to expand his business rapidly.

Building Find Me Staffing Solutions

Chris is the driving force behind Find Me Staffing Solutions, a company dedicated to providing businesses with proven appointment setters and closers to boost their sales. His decision to enter the staffing industry was influenced by his strengths in people skills and sales expertise.

“I'm great with people and I know sales. ... recruiting is the best space. Yeah, because there's 8 billion people on this earth.” — Chris Dietz (01:46)

The Importance of Appearance in Sales

A significant portion of the discussion centers on the critical role of appearance in sales. Chris emphasizes three key traits he looks for in salespeople: tone of voice, dress, and hygiene.

“First thing, when they answer the phone, how's their tone? Are they sharp?... Second thing is their dress... number three is their hygiene.” — Chris Dietz (02:31)

Paul relates this to his experience in law enforcement, highlighting that a clean and professional appearance is essential for building trust and credibility with clients.

Appointment Setters vs. Closers: Essential Roles

Chris elaborates on the indispensable role of appointment setters within a company. He explains that appointment setters are responsible for making 200 to 300 calls daily to set up appointments for closers, ensuring a steady flow of leads.

“An appointment setter is somebody who calls leads that you have, and they set up appointments for the closers.” — Chris Dietz (16:29)

He underscores that without effective appointment setters, even the best closers would struggle to achieve significant sales.

“You can't close a deal if you don't have anybody in front of you.” — Chris Dietz (17:23)

Qualities of a Great Closer

Transitioning to the role of closers, Chris highlights the importance of ethics, work ethic, and strong communication skills. A great closer must be trustworthy, possess good eye contact, and maintain integrity to successfully secure high-value deals.

“You have to be ethical... you have to have that ethics in you, because if not, you're not going to be able to ask somebody for 90 grand.” — Chris Dietz (20:20)

Essential Sales Literature

Chris recommends several books that have profoundly influenced his sales career:

1. "Think and Grow Rich" by Napoleon Hill
2. "Sell or Be Sold" by Grant Cardone
3. "The 10X Rule" by Grant Cardone

“Think and Grow Rich... Sell or Be Sold by Grant Cardone... The 10X Rule by Grant Cardone.” — Chris Dietz (22:49)

These books have helped him develop a strong mindset and strategic approach to sales and personal development.

Vision and Future Plans

Chris shares his ambitious vision for Find Me Staffing Solutions, aiming to reach $100 million in three years and expand into multiple sectors under a parent company structure. His goal is to build a robust team that drives the company's purpose forward.

“My vision is $100 million in three years... to have the Enterprise be the parent company between five or more companies.” — Chris Dietz (29:32)

Advice for Aspiring Entrepreneurs

Chris offers practical advice for those looking to start their own businesses:

1. Promote Through Social Media: Utilize free platforms to market your business.
2. Leverage Your Network: Reach out to friends and family to spread the word.
3. Relentless Follow-Up: Consistently follow up with every contact until you secure a deal or lose their information.
4. Surround Yourself with the Right People: Build an environment that supports your business goals.

“Use your social media... tap into your friends, your family... follow up with every single person religiously.” — Chris Dietz (27:06)

Maintaining Focus and Discipline

Chris stresses the importance of focusing solely on one endeavor at a time to achieve mastery and avoid diluted efforts that can hinder success.

“Get great at what you're doing right now before you venture off into other areas.” — Chris Dietz (30:07)

He advises salespeople to excel in their current roles before branching out into entrepreneurship to ensure sustainable growth and success.

Closing Thoughts and Final Advice

Chris concludes with motivational advice, encouraging listeners to take decisive action and maintain unwavering commitment to their goals. He highlights the power of mindset and the importance of envisioning success to make it a reality.

“Whenever you have a decision or a thought in your mind that it's the right thing to do, do it now.” — Chris Dietz (30:07)

Connect with Chris Dietz

For those interested in learning more or seeking opportunities in sales, Chris Dietz can be found on Instagram, Facebook, and LinkedIn under the name Chris Dietz CEO.

“Find me on Instagram, but it's Chris Dietz CEO.” — Chris Dietz (31:44)

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Conclusion This episode provides invaluable insights into mastering sales and people management from a seasoned expert. Chris Dietz's journey illustrates the importance of discipline, ethical behavior, and strategic thinking in building a successful sales-driven business. Listeners are encouraged to apply these lessons to level up their own entrepreneurial and sales endeavors.

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Resources:

• Subscribe: Apple Podcasts | Spotify | YouTube
• Follow Paul Alex: Instagram
• Find Me Staffing Solutions: Chris Dietz on Instagram | Facebook | LinkedIn

Transcript

[Paul Alex]

Welcome to the Level up podcast. I'm your host, Paul Alex. I went from being a cop to an eight figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together. Remember, I have your six. Get ready to level up right now. Hey guys. And welcome back to the Level up podcast with Paul Alex. I'm here with a special guest, Chris Dietz. Chris is one of the leading sales experts in the industry right now and he has generated over $30 million in the past three years. Chris, how you doing today, brother?

[Chris Dietz]

I'm doing great, man. Thank you so much for having me.

[Paul Alex]

So, Chris, let's jump into it, dude. Tell us a little bit about yourself and your background.

[Chris Dietz]

So it all started back in a small town, Erie, Pennsylvania. Beautiful hometown. I love that place to death. And when I was 22 years old, I was dead broke, almost making no money. $1,200 a month if that. And I had great opportunity. I was in sales for two years selling, selling vehicles. And then I had a great opportunity to move down here to Miami for my latest opportunity, which changed my life forever. And since transitioning out of that, starting into my own business, now I'm just. Now I'm just looking to expand as fast as humanly possible.

[Paul Alex]

Dude, that's awesome. So you, you came down to Miami for an opportunity with a big corporation, killed it in sales in that. In that corporation, and now you decided to go the full, full time entrepreneur route.

[Chris Dietz]

Yes.

[Paul Alex]

Okay, and then what is it exactly that you're building right now?

[Chris Dietz]

So what I'm building is, is find me staffing solutions where I help companies get proven appointment setters and closers to increase their sales inside their business.

[Paul Alex]

I love that. I love that. And what made you choose this industry?

[Chris Dietz]

Two reasons. I'm great with people and I know sales. That's why I love that. I don't know marketing, I don't know computers. I don't know the logistics. All I know is, is people and sales. And if I know those two things, recruiting is the best space. Yeah, because there's 8 billion people on this earth. You'll never run out of people.

[Paul Alex]

No, absolutely, dude. I mean, like me being a serial entrepreneur myself, you know, I was telling you a little bit about my background, dude. It's tough finding legit sales guys. And you know, I think a company like recruiting is awesome. So let me ask you, when you look for anyone in sales, what are the top three qualities that you would find in a salesperson.

[Chris Dietz]

Great question. The top three traits I specifically look for is first thing, when they answer the phone, how's their tone? Are they sharp? Are they actually there? Do they want to talk to you? Second thing is their dress. They got messy hair, they got a, you got a crazy beard going on or their face looks all messed up, definitely not good. And then number three is their hygiene. Like if they're not well dressed, if they're not willing to be like a professional, then they're just not going to last. It could be a short term term deal with that rep going into a company, but they will not last long term because when you want to produce the company and, and get more revenue inside the business, person that's all over the place won't be able to handle it.

[Paul Alex]

Dude, I love that. Very direct. You're like, hey, dude, it's mainly on your appearance. You're probably going to get a lot of people like, whoa, he can't say that, you know? No, dude. And I totally resonate with you and the reason why, you know, back when I was in the police force for the city of Oakland, dude, I used to have to do like the panel interview where, you know, people that wanted to be the police, they would come, they interview and like when they first started allowing, you know, applicants to grow their beard, I was like, what the hell? Like, why would you come to get a police job? Like, and not like shaved and a nice haircut? Do you have people long hair and all this? And I get it, dude, you know, I had all that, but I was undercover at the time. Like, I wasn't trying to apply to be the police, right? So it's the same thing in sales, dude. Like, I always tell people, you know, especially being a CEO of a couple companies now, but I always tell my sales guys, like, hey, dude, you gotta be clean cut, you're representing the company. You think somebody's gonna buy like a 10, 15, 35, even a 90k package from you looking like that? It's like, come on, have some pride, right?

[Chris Dietz]

Exactly. Yeah, exactly. You know, if you want to dress to the amount that you're selling, you know, that's what, that's what I preach. And that's why I go everywhere in this suit and tie or, or I'm dressed up every single day. Even though I work from my home office, right. I'm building right now, dude, I'm still dressed up every single day. Regardless. I love, even though if I'm not even on the phone with anybody or not doing any Zoom Calls. I want to be a pro.

[Paul Alex]

Yeah.

[Chris Dietz]

Because, like, you never know. I could have a client call me, one of my biggest clients call me, FaceTime me. And if I'm in a T shirt, but on the Zoom call, I'm in a suit and tie.

[Paul Alex]

Yeah.

[Chris Dietz]

What are they going to think?

[Paul Alex]

Night and day, dude.

[Chris Dietz]

Night and day. Exactly.

[Paul Alex]

So let me ask you got to.

[Chris Dietz]

Be it, you know?

[Paul Alex]

No, absolutely, dude.

[Chris Dietz]

Yeah.

[Paul Alex]

So let me ask you, Chris, when you got into sales, did you get in directly into sales? Did you go to college or was it out of high school? What would you say?

[Chris Dietz]

So I graduated high school with like a 2.4 GPA, right. As soon as I graduated high school, went, got in some trouble, and then I had seven jobs in one year.

[Paul Alex]

Oh, wow.

[Chris Dietz]

And in that year, I was reading books on sales, personal development. Like, I was just like, eating books. By the way, I've never read a single book in school ever. So this is like the first. Like, my first book I ever completed was a book I did after high school. And so, yeah, so in that year, I was studying sales and studying, like, marketing and personal relationships and people. And I was unemployed at the time. And I went out to breakfast with my buddies, who was also unemployed as well. And we were at this diner, and he looks across the street and he goes, hey, I think that place is hiring. And it's a brand new car lot. It's got a trailer, right? And I was like, screw it, why not? So I walked in, I walked in applied, and I just kept following up, following up, following up, following up, until I got the job, and I ended up staying there for two years. And it was the single most important thing that I've ever done in my life because I got a chance that not many, not many people have. You know, it's getting to a great sales role like that with no experience at all.

[Paul Alex]

And how old were you?

[Chris Dietz]

I was 19.

[Paul Alex]

You were 19?

[Chris Dietz]

Yeah, I was 19. Yeah.

[Paul Alex]

19 year old was working seven jobs. Then one of your buddies was like, hey, dude, there's a car dealership. Go apply. You applied, got the job, and then from there, did you become, like, number one immediately or like, how did that work out?

[Chris Dietz]

It was off and on because at the same time, I didn't have the discipline to actually sustain results long term. So it was go up 1, 1 month, down 1 month, up 1 month, et cetera. And what I found was, is that I just needed a bigger challenge. So I always had these big goals and dreams of what I'm doing right now, but it was just in the environment that I was in, so I did very, very well. I was not a top producer there, but that was the single thing that changed everything for me.

[Paul Alex]

So when you say you didn't have the discipline, would you say, with new salespeople when they first started getting into sales, is that one of the characteristics that, like, every salesperson needs?

[Chris Dietz]

Yeah, it's really tough. It's really tough in sales, you know, because you're not doing any sort of logistics. You're not doing very mechanical things. You're dealing with people. Yeah, right. And so you don't really need an education to learn how to sell. You're just talking to people and getting them to say yes. Right. So, you know, if you're selling something and you're just, like, taking it not as serious as you should be, it's very easy to go off and drift off off of an $8,000 commission check or a $10,000 commission check by having no debt from college. Yeah, right. And you're like the number one guy. You're the. You're the. You're the guy in your group. You know what I mean? You're making all the money, right?

[Paul Alex]

Yeah.

[Chris Dietz]

And then, you know, you want to be. You want to flash it, because that's what society teaches you, to flash what you have. Right. And so, you know, letting that in your environment, it could really just. It could destroy you just like that. No, and so that's. That's really what happened. Yeah.

[Paul Alex]

No, absolutely, man. So how long were you working at the car dealership? And then where did you move from the car dealership to. To. What was the next step in your journey?

[Chris Dietz]

So I went from the car dealership straight down here to Miami, Florida. I worked for an incredible, incredible individual. Like, he is still my mentor. I like, I appreciate everything that they do. And. And then I crushed it there. I did very, very well. And then I also reached a point there where it was like, hey, what's the next game? Yeah, you know, like, okay, I did well, for me. Now, how many people. How many more people can I help? Right. What am I going to do 30 years from now? What's my life going to look like 10 years from now? Right. And so that's. Those are the thoughts I was starting to have. And so that's when I decided to make the transition.

[Paul Alex]

And then how long were you at this corporation for?

[Chris Dietz]

3 and a half years.

[Paul Alex]

So 3 and a half years. Would you say that? Like, I always say this, like, I'm always going to be a student in the game. Right. Even as an entrepreneur right now, I, you know, thankfully to God, I was able to get eight figures, and my goal in the next two years is nine figures. So would you say, what was the transition while you were at this corporation, man? Like, did you go in there thinking, like, I'm going to try to learn as much as possible, or were you, like, confident going in there?

[Chris Dietz]

Very confident. I had no choice. The best route to achieve anything is leaving yourself with only one plan. No plan B. That's the only way to actually guarantee yourself any success.

[Paul Alex]

Yeah.

[Chris Dietz]

So when you go in there and you have a. You have a massive amount of. Of duty to accomplish something, you will get it done. I'm sure you've. You've encountered that a couple times, right?

[Paul Alex]

Oh, yeah, dude. I mean, I mean, you. You got to make work.

[Chris Dietz]

Yeah.

[Paul Alex]

No matter with what, dude. I, you know, I remember, you know, working for the city of Oakland and we had old Crown Vicks that barely ran, but we were still chasing bad guys, you know? You know, still going after these criminals with what we had, dude. And it's just. What it is. We made it work. Right. So it's the same thing in business, right? You have to make it work with what you have. Right? So that's awesome, dude. So you. You went ahead, you dominated for about three and a half years. And guys, the reason why we're not name dropping, just. Just FYI, okay, Is because NDA purposes and all that, so we want to make sure that. That Chris is. Chris is good, but it's a. It's a. It's a massive person in, you know, in the online world, and he's phenomenal. But now that you. Now that you've gone ahead and transitioned from that, okay, you decided to go ahead and was it like one day you were just like, dude, I'm just going to start my own business? Or. How did that come about, man?

[Chris Dietz]

So great, great question.

[Paul Alex]

Yeah.

[Chris Dietz]

So I'm very thankful for my beautiful girlfriend Sarah. She. She's a massive inspiration for me for doing this. And it was. It was. It happened before I even started working anywhere. So it happened way before I even got my first sales job. It happened in the year where I was doing seven, seven, seven jobs in a year. I was writing down my goals of what I wanted to accomplish. I didn't know how I was going to get there, but I knew I was going to get there somehow or another. And so always in the back of my mind, I always knew that I was going to do my own thing. It was just a matter of when and what. And so it really hit me when, you know, I'm. I'm seeing this amount. The amount of money that's being pulled in. Into an organization, Right.

[Paul Alex]

Yeah.

[Chris Dietz]

And I'm thinking to myself, I'm like, dude, why am I not the one on the other side?

[Paul Alex]

Yeah.

[Chris Dietz]

I should be the one investing $500,000. I should be the one investing a million dollars to my business, to my company, to my people. Right. And let's just be real. You can't do that. Being one salesperson. You can't. It's just. It's just impossible. Like, sure. Can you make a million dollars? Absolutely. Can you make $5 million? Absolutely. But can you truly achieve financial freedom not only on just one side of yourself, but on all areas? Like, how many people are you helping? Do you have employees? Are you running a team? Right. That's the stuff that really motivates me is I want to have such a massive team underneath me that they get paid so well and that the culture is just so good.

[Paul Alex]

Yeah.

[Chris Dietz]

That they just don't want to do anything but drive up the purpose. And so that's my.

[Paul Alex]

Why.

[Chris Dietz]

That's why I want to start my own business, is to employ other people underneath me and help them out as well. Because I was always. I was once that guy that didn't have an opportunity. So I want to give those people an opportunity.

[Paul Alex]

So. So you went in there, you were like, all right, dude, it's time. I got the. I got the skills in sales. I got the experience. Now it's time for me to go ahead and transition. What would you say? Okay, being that this was. You said within six months, what would you say is the hardest part of the transition for you?

[Chris Dietz]

The hardest part is making the decision that you're actually going to do it and when.

[Paul Alex]

Yeah.

[Chris Dietz]

You know, I remember the day that I walked in, and my stomach was not there.

[Paul Alex]

Yeah.

[Chris Dietz]

It was done. Right. But then again, when I actually. I had it in the back of my mind, and it started getting real for me. But then when I actually made the decision, it was a matter of four days.

[Paul Alex]

Yeah.

[Chris Dietz]

I made the decision. I'm like, okay. Boom. Thursday hit. I'm like, bang. I get introduced to the recruiting space, the space that I'm in now. Someone shows it to me, and I look at it, and I'm like, dude, this is huge.

[Paul Alex]

Yeah.

[Chris Dietz]

If I don't take this opportunity, I'd be actually doing myself wrong.

[Paul Alex]

Yeah.

[Chris Dietz]

I'd Be doing a disservice to myself. And then that Monday is when I walked in, shook their hands, and then I started my business that day.

[Paul Alex]

Make sure to check out my YouTube channel, officialpaulx.com for more motivational episodes. That's amazing.

[Chris Dietz]

Yeah. So I started everything from ground zero that day.

[Paul Alex]

It sounds like, you know, when. When I got into digital marketing, you know, read a book, and I was just like, dude, how can these guys make, like, $45,000 in an hour off of, like, a live webinar? Like, I don't get it.

[Chris Dietz]

Yeah.

[Paul Alex]

What's so special about them? And I started doing research, and I'm like, there's nothing special. There's nothing special. It's just they have the information that I don't. And I feel like, you know, someone told you. Was it a mentor that told you about the staffing idea?

[Chris Dietz]

It was a really great friend of mine, so I'm very thankful. Yeah. A really great friend of mine. He helped me out, and I asked him. I'm like, why aren't you doing this?

[Paul Alex]

Yeah.

[Chris Dietz]

And he's like, because I care about you.

[Paul Alex]

Yeah.

[Chris Dietz]

And that's when I knew. I was like, all right, done.

[Paul Alex]

I gotta go take the opportunity.

[Chris Dietz]

Yeah. It would be like. Because once you have that there. The one discipline that I always move off of is as soon as you make the decision to do something, immediately do it. Do not add time, because the more time you're gonna add into something, the more of chance you have stuff coming in and interfering with that, which is gonna pull you off of the actual intention that you had to get it done.

[Paul Alex]

Yeah.

[Chris Dietz]

So the faster you move on something, the faster you're able to complete it, and then you're able to go on to the next thing even faster, which is how successful people like yourself, other individuals in the space, they operate. They don't take time.

[Paul Alex]

You're right.

[Chris Dietz]

They make a decision fast.

[Paul Alex]

You're absolutely.

[Chris Dietz]

However hard that decision is, dude, the harder decision, the faster you're gonna make it, Right.

[Paul Alex]

Sort of have to. Because you're trying to escape the pain of not making the decision, dude. And I hate having things on my shoulders, to be honest with you. So, like, yeah, like, you know, before you guys came, I was, like, trying to, like, hurry up and, like, finish my to do list for today, because we gotta, like, bang out, like, other things today. And I'm just like, dude, like, I just hate having things over my head. Right. And that's. That's. That's just business. I still got my Personal life. Right. You know, I always get asked just like, do you never stop working? And I was just like, I don't think any of us do. Because if we're not working at the office, guess what? We're working our relationships and we're working at home. Right. So at the end of the day, we're always working on ourselves. But to. To go back to what you were saying, dude, I love that, you know, making fast decisions. Because I always like to say the force of average actually pulls us back to go ahead and not do things. Right. It keeps us static and comfortable and. No, that's the saying that I always love saying. So, dude, good. So let's go into your actual agency right now. So what exactly for the audience here? Because half of the people that watch this, we get about a million listeners in. What would. What would you say is an appointment setter?

[Chris Dietz]

An appointment setter is somebody who calls leads that you have, and they set up appointments for the closers. Their full job, their only job is to call the people and set them up.

[Paul Alex]

Got it.

[Chris Dietz]

That's it. So they're doing 200 to 300 calls per day.

[Paul Alex]

Oh, wow.

[Chris Dietz]

Minimum.

[Paul Alex]

And what would you say is an appointment setter good for, like, what type of businesses?

[Chris Dietz]

All businesses.

[Paul Alex]

All businesses.

[Chris Dietz]

Every single one. My philosophy is that you can't be a good closer if you don't know how to set an appointment. And that's so true, because listen to this. You could be. You could. Great. You could create the best movie of all time. Greatest movie of all time. Spend like $30 million on the production and everything. Right. And it's like the best movie on time, Greatest actors, greatest everything. Right. And then you go to play the movie and nobody's there.

[Paul Alex]

Yeah.

[Chris Dietz]

How good of a movie is that?

[Paul Alex]

No, absolutely right.

[Chris Dietz]

So you could be the best closer in the world. But if you don't have anybody in front of you, how good of a closer are you? Facts, you know? And so that's why an appointment setter is by far the most valuable thing inside of a company. Because if you don't have leads, you cannot close. And so even if you do have the worst closer of all time, if you have enough appointments set up, you're going to get deals.

[Paul Alex]

Yeah.

[Chris Dietz]

Because you're going to be so compressed on time because you have so many appointments that these deals are just going to start dropping because you don't have much time to talk back and forth.

[Paul Alex]

That makes sense.

[Chris Dietz]

Hey, you want to buy yes or no? Boom, boom, boom. Yeah, Right. And so that's why an appointment setter is the most valuable thing. And I sell my salespeople on this so hard. And the people that I recruit and place in the companies. Right. Because there's a lot of guys out there that, you know, they want to be a closer, which I 100% respect. And if you want to be a closer, good for you. You're a great closer. But you got to learn how to set appointments. You can't close a deal if you don't have anybody in front of you. And so I really keen on that so hard because it's. It's the lifeblood of the organization. Right. Even if you have inbound leads and appointment setters that, like, you have leads coming in and then they're. They're booking on your calendar. Right. That's not an appointment, dude. That. That's already on your calendar. Like, the owner did that for you. You know what I mean? Like, that's not appointment set. Right. That's a marketing set.

[Paul Alex]

Yeah.

[Chris Dietz]

What about the other thousand people that didn't book a calendar link?

[Paul Alex]

Yeah.

[Chris Dietz]

That wanted more information? Because I know a guy like you and a guy like me, we're not going to book a call. We're just going to click a link and just see what happens.

[Paul Alex]

Yeah.

[Chris Dietz]

You know, and those are the people that are getting missed out on right now.

[Paul Alex]

Yeah.

[Chris Dietz]

Is. Is the, is the. Is the people that. They're like. It's like the apple. Like, they're just there. They're waiting to get. They're waiting to get calls, you know?

[Paul Alex]

No, absolutely.

[Chris Dietz]

And so that. That's how important appointment center is to a company.

[Paul Alex]

No, that makes. That makes sense. Dude, it's the bread and butter.

[Chris Dietz]

It's the bread and butter, man.

[Paul Alex]

I completely understand, man. You got the best sales team. But if you don't have leads in front of them, what good are they? Right?

[Chris Dietz]

Dude, they're not there. Yeah, they'll go. They'll. They'll go somewhere else.

[Paul Alex]

No, absolutely. So to follow up on that, brother. So what would you say makes a solid appointment setter? What characteristics?

[Chris Dietz]

Certainty, altitude and sticking to the script.

[Paul Alex]

Okay, and then are these setters, they're just dialing or are they doing more like DM messaging or they do it at all?

[Chris Dietz]

They do it all.

[Paul Alex]

They do it.

[Chris Dietz]

So when you set an appointment, you want to call the person twice, double dial every single individual every single time, leave a message after every single call, text them, email them, and then if they have social media, connect with them on LinkedIn and send them a Message on Instagram or Facebook.

[Paul Alex]

Dude, I love that.

[Chris Dietz]

On every single person, bro.

[Paul Alex]

You got the system dialed in. I love it. I love it. You don't even need a script. You're just like, yeah, you gotta do this. You gotta do this.

[Chris Dietz]

Boom, right there, dude. There's no way you won't get somebody's attention if you hit them from eight angles.

[Paul Alex]

Yeah, no, absolutely, man. So let's transition to closers now.

[Chris Dietz]

Yeah.

[Paul Alex]

What would you say makes a great.

[Chris Dietz]

Closer, an ethical individual? A guy that's an actually a great person and does what they say they're going to do, not only in the business world, but just in. Just in life in general. You know, like, cleans the room, has a good work ethic.

[Paul Alex]

Yeah.

[Chris Dietz]

Works out, Is very good with eye contact. Can actually sit down and speak to somebody. Clean cut. But the most important thing, man, you got to be ethical.

[Paul Alex]

Yeah.

[Chris Dietz]

Like, you have to be a great person.

[Paul Alex]

Yeah.

[Chris Dietz]

You have to. You have to. You have to have that ethics in you, because if not, you're not going to be able to ask somebody for 90 grand because you won't be. You won't be willing to do it yourself because you don't have the actual integrity to do it.

[Paul Alex]

Dude, that's. That's deep right there. I love that. I always try to, you know, pour into my people and tell them, you need conviction, you need that good energy. Because I feel like when people talk to you, man, it's just like they can feel the energy.

[Chris Dietz]

Yeah.

[Paul Alex]

You know, and like when you're. You're on a call, whether it's like, you know, audio zoom call or whatever it is in person, dude, if you're hyped, you're like, yeah, you're excited about it. Like, you're just telling them and you're excited for them because it's a great opportunity that's going to change their life. People feel that, man, and, yeah, they.

[Chris Dietz]

Can sense it right away.

[Paul Alex]

They could sense it, dude. I mean, I've been sold. And not to say I've been sold, like, in a bad way, but I know when I'm being sold. And, you know, at the end of the day, like, what's sells me is like, energy, persistence, you know, showing the value of whatever it is you're selling, your product or your service, your program, whatever it is. But I feel like, you know, nowadays, man, like, a lot of closers, they just don't have it like that, you know, they don't. They don't have that energy, man. I could tell you're like you're an old soul, bro. Like you even, even you dressing up like that, it takes me back, dude. And it's awesome. It's awesome. I think it's like what the online world needs and it's what like the business world needs now. You know, it's the old school, hey, sales and being ethical and dude, just, just being a great salesman. Right?

[Chris Dietz]

So I appreciate that, man. Thank you.

[Paul Alex]

No, no, no, dude, you deserve it. You totally deserve it. But let me ask you, Chris, what would you recommend? Because you said that, you know, in the very beginning when you started getting into your sales career, for a beginner that are either listening or watching this on YouTube, what would you recommend? A few books that they should study on that you like for sales.

[Chris Dietz]

Think and Grow Rich by Napoleon Hill. Yeah, great book. I read that book like four times and I was unemployed. Yeah. Seller be sold by Grant Cardone. That's the one that got me into sales single handedly. The 10x rule by Grant Cardone as well. That book is also absolutely incredible. And then, man, there was some. I would say those are the top three, those three books right there. I've read those many, many times over thoroughly through. And those are the only three books that I really. I've read many, many books. But out of all the books I read probably like 50 books, those are the three books that stood out. But Think and Grow Rich was the, was the one that really introduced me to writing my goals. It introduced me to dreaming, doing the right things and just mentally putting myself in a position, you know.

[Paul Alex]

Mindset, dude. Yeah, mindset's everything, bro.

[Chris Dietz]

I remember running in my hometown, right? And. Beautiful place, right? Beautiful hometown. It's just small, right? If you got a big dream, you know, you could do it there, but it's better to do it somewhere like here. Right? Yeah, exactly. Right, exactly. You know, but I remember I was running down, I was running down by the beach, you know, and we got boats. We don't have yachts. There's boats. And I remember I was like just constantly delusioning my mind of like, dude, I. All I see is palm trees and I see yachts and I see palm trees and there's beaches and trees, amazing palm trees and yachts. And dude, I do that on every single run.

[Paul Alex]

Yeah.

[Chris Dietz]

With no hope, but just envisioning myself enough to actually have it happen.

[Paul Alex]

Yeah.

[Chris Dietz]

And it's continuing to happen and it's the most bizarre thing because it's actually.

[Paul Alex]

Happening right now, dude, I'm telling you right now, that's like, that's so true. Because throughout my entire life, man, I mean, I had it more when I was younger, but I used to have deja vu all the time. And, like, even when I was a cop, dude, Like, I remember I was just like, why am I near the water? Like, I don't live anywhere near the water. This is back when I was in California, dude. And then, like, two years later, I was in San Diego, dude. And I had like, the view of the ocean for my penthouse. And then even when I was in San Diego, dude, like, I remember I was driving, like an exotic car that was yellow, and I was just like, what the hell? And I ended up getting a Ferrari like, two years later. And I'm like, dude, it's. It's true. You have to envision it, but then you also have to take, like, imperfect action to go ahead and do it.

[Chris Dietz]

Right. Exactly.

[Paul Alex]

But the mind's very powerful, dude. I think you bring it into existence, bro. And a lot of people don't believe in that. I'm a true believer in that. Yeah. So, like, thousand percent, dude, the words that you said, it was like. It was just like, I got goosebumps because. So real it is. I highly believe in that.

[Chris Dietz]

The delusion will get you there.

[Paul Alex]

Oh, get you.

[Chris Dietz]

And it's actually really not even delusion if you think about it, because it's just your own reality.

[Paul Alex]

Yeah.

[Chris Dietz]

And it. The more your reality is, the more it's going to be your reality. Well, it doesn't, you know, it's. It doesn't matter what anybody else thinks. If it's your reality and you want to accomplish it, you will do it. Think of it like a doctor. Yeah, right. You want to be a doctor, you have to think about being a doctor.

[Paul Alex]

True.

[Chris Dietz]

And then you go through the school to be a doctor. Right. There's doctors out there, right? Rappers, anything. Dude, if you want to be a janitor, you gotta. You gotta at least put it there. You want to be a janitor before you actually become the janitor?

[Paul Alex]

No, no.

[Chris Dietz]

There's something that happens that puts it there. Isn't that incredible?

[Paul Alex]

Dude? It's just like people going into sports games, right, with the athletes, it's just like they're already envisioning the win.

[Chris Dietz]

Yeah.

[Paul Alex]

They're not going to go in there thinking they're going to lose.

[Chris Dietz]

And the person with the most conviction.

[Paul Alex]

Will win 100% because they're bringing the most energy.

[Chris Dietz]

Exactly.

[Paul Alex]

Yeah. No, it's. It's a powerful thing, dude. No, that's awesome.

[Chris Dietz]

That's really good.

[Paul Alex]

So what would you say for anyone looking into sales, someone looking into possibly starting, you know, a company like yours? Well, not exactly like staffing, but like just any company in general, dude. Because I know there's a lot of people out there. They're like, they like to overthink it. Right. And the good thing I like about your offer, man, is like you already come from the sales, you know, industry and you know it like the back of your hand. So it just, it goes side by side with staffing, dude. I mean you, you already know what to look for in good salesmen and good appointment setters. Right, exactly. So what would you tell somebody that's looking to start their own business? Give them like first three steps of how they should go about it. Like should they do market research, should they go talk, get a mentor? What would you say?

[Chris Dietz]

I would say the first step would be to promote, use your social media, use those free outlets. Number two is use your power base. Tap into your friends, your family, everybody that you know and let them know what you're doing. And then number three, follow up with every single person religiously, like your life depends on it. Every single contact you have, call them until they either tell you to stop or you lose their number. That's really the only two ways.

[Paul Alex]

I love that. Yeah.

[Chris Dietz]

And you will get deals from that. Yeah, yeah. Because there's nothing to lose. Yeah. You got only you.

[Paul Alex]

Exactly.

[Chris Dietz]

And then if there's a fourth thing, which I'd actually put it to number one, is get the right people around you. So I would actually put that to number one is the environment that you're in. You know, I'm just gonna say something because it's so true and I hate seeing it, man. It kills my freaking heart every time. But I see these young guys, dude, and they're, and they're making all this money, dude, and then they go and blow it on clubs.

[Paul Alex]

Yeah.

[Chris Dietz]

And it's the most bizarre thing. And that's. And what's happening is, is like you were saying, going back to the closer part, they envision that lifestyle when they make a bunch of money.

[Paul Alex]

Right.

[Chris Dietz]

But dude, that's not what's actually going to make you successful.

[Paul Alex]

Right.

[Chris Dietz]

That's a short term fix. That is, dude, you go on, you, you party on Sunday until 2am and then you hop on a closing call at 10am on Monday.

[Paul Alex]

That's horrible.

[Chris Dietz]

Yeah. Tell me how you feel. Is that successful? Yeah.

[Paul Alex]

I feel like you probably had somebody that, that probably went through that and you're probably like, dude, what are you doing? Let me give you some life experience here.

[Chris Dietz]

You know, I've done it. I've been there.

[Paul Alex]

Yeah.

[Chris Dietz]

You know? Yeah. I. Not here in Miami, but elsewhere, you know, and it's, It's. It's not. It's not good. It's not scalable. You can't scale that way.

[Paul Alex]

No, you're absolutely right, man. And you know, back when I was in my 20s, dude, same thing, you know, Like, I used to party, I used to be a nightclub promoter and then do corporate sales. And, dude, like, it's not sustainable whatsoever. I don't recommend it for anybody. But. But at the end of the day, dude, like, when you're young, you know, you got to learn from experience, Right?

[Chris Dietz]

Exactly.

[Paul Alex]

But no, dude, I think you're in the right direction. I think, like, your. Your company is going to be, like, massive. So let's talk about vision, dude, because, like, the more I talk to you, man, you're a visionary. You're like me, dude. Like, you know, with me, I. I'm a visionary for all my businesses. And, like, I give the ideas and then I go ahead and I delegate it to implementers. Right. Like CEOs, CMOs, all that jazz. So with you, what's your vision for your agency?

[Chris Dietz]

Dude, my vision is $100 million in three years.

[Paul Alex]

Oh, yeah.

[Chris Dietz]

And that's find me staffing.

[Paul Alex]

Yeah.

[Chris Dietz]

And I want to have de Enterprise be the corporate of five other companies. So it's going to be a real estate company, there's going to be another company, and then there's going to be a few others I might like. I'll kind of see where it goes. But that's my goal, that's my ultimate goal, is to have the Enterprise be the parent company between five or more companies and then partner up with a bunch of companies and really expand my brand that way.

[Paul Alex]

No, I love that, man. And anything of motivation that you want to give to our listeners and viewers right now.

[Chris Dietz]

Yeah, one thing. Whenever you have a decision or a thought in your mind that it's the right thing to do, do it now. Whether you're working, whether you're doing sales, whether you're in construction, whether you're owning your own business. And for the salespeople out there that want to get great at sales, don't leave your sales job and start your business until you get great at what you're doing. Because I see a mistake that happens many, many times is salespeople will get very, very good. They'll have a couple Wins inside their business, and they think they can do it on their own, which they can. I'm not saying you can't. But get great at what you're doing right now before you venture off into other areas.

[Paul Alex]

I love that.

[Chris Dietz]

Get great at that one thing. That's why I didn't start my business until after I left, because I know if I go halfway in one thing, I'm gonna go halfway in the other thing.

[Paul Alex]

Yeah.

[Chris Dietz]

And so if I was doing two things at once, my production inside the company I was with would fall, and then my company that I started would also fall. There would be. There would be no actual gains.

[Paul Alex]

Make sense.

[Chris Dietz]

You know what I mean?

[Paul Alex]

Yeah, that's.

[Chris Dietz]

You know what I mean? Like, it's so important and especially in the sales role, that if you focus 100% on the product that you're selling, you know, if. Now if you're an employee, you know, you're getting paid hourly or salary, it's completely different. Because the amount of money, the amount of time you work doesn't change.

[Paul Alex]

Right.

[Chris Dietz]

But if you're a salesperson, dude, it's so crucial to just focus on that one thing and then transition out, make the decision and then start, change, and then stop and then start again.

[Paul Alex]

Dude, that makes so much sense, man. You can't go 50% into anything.

[Chris Dietz]

Can.

[Paul Alex]

Right. You got to go 100%.

[Chris Dietz]

Yeah.

[Paul Alex]

Awesome. I love that. Chris, where can they find you, dude? Instagram, YouTube, social.

[Chris Dietz]

So Instagram. Chris Dietz, CEO. It's my last name. I'm sure we'll have a link in the chat or in the description of my Instagram, but it's Chris Deets CEO. And then you can find me on Facebook, Chris Dietz and LinkedIn.

[Paul Alex]

Chris Dietz, guys, so if you're looking to get into sales, okay, you need to talk to Chris. All right? Chris is the man with the plan, and he will help you actually connect you with business owners to go ahead and find appointment center position or a closer position.

[Chris Dietz]

Exactly.

[Paul Alex]

So. And if you're a business owner, guys, I'm making it easy for you, okay? This is going to go viral. At the end of the day, if you're looking for something, someone to take over your sales section to go ahead and actually recruit for you. Chris is the man with the plan. This is Paul Alex with the Level up podcast. Guys, make sure to subscribe to our Apple podcast, Spotify, and also make sure to go ahead and share our YouTube official. Paul Alex. Catch you on the next one. Thanks for listening. Up to Level Podcast if you enjoyed today's episode, make sure to share with a family friend and everyone you know who's ready to level up. Leave a five star review on Spotify, Apple Podcasts and wherever you tune in. It really helps spreading the word. And don't forget to check out officialpaulalex.com for more episodes and resources to kickstart your journey. Let's level up together.