Scaling Dental Practices into Millions: Dr. Alex Planes’ Blueprint for Growth

Summary

The Level Up Podcast w/ Paul Alex

Episode: Scaling Dental Practices into Millions: Dr. Alex Planes’ Blueprint for Growth

Date: September 14, 2025
Host: Paul Alex Espinoza
Guest: Dr. Alex Planes

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Episode Overview

This episode brings an inspiring, actionable masterclass for aspiring and established dentists (and entrepreneurs alike) on how to scale a dental practice into a multi-million-dollar business. Host Paul Alex interviews Dr. Alex Planes—a Miami-born dentist who grew from humble beginnings to build multiple eight-figure dental businesses in Florida. The conversation delivers the real, raw challenges, mindset shifts, team investments, and marketing playbooks that fueled Dr. Planes’ explosive growth, as well as his new mission: mentoring other dentists and entrepreneurs to achieve similar success.

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Key Discussion Points & Insights

1. Dr. Alex Planes’ Humble Beginnings & Journey (02:26–09:24)

• Background: Born and raised in Miami, struggled financially growing up—“The most my grandparents ever made was $8 an hour… There was a time in my life that all we could eat is eggs and white rice for a period of four to five months.” (Dr. Planes, 02:44)
• Initial setback: Allergic to dental acrylics, initially gave up on being a dentist.
• Sales experience: Did various sales jobs—newspaper, insurance; credits sales for building communication skills.
• Critical leap: Encouraged by a friend, decided to pursue dentistry in the Dominican Republic at age 21. "I had no other options. I literally packed my bags, got on an airplane…” (05:04)
• Hardship: Lived with unreliable electricity, nearly robbed twice, but persevered through adversity with daily goals and mental vision boards.
• Graduation & U.S. breakthrough: Graduated after four years, passed U.S. boards, and got into Columbia University.

2. Mindset, Resilience, & Vision (06:42–09:38)

• Daily Mindset: Faced intense lows, but learned from a stepfather, “Take it day by day. So I made small wins every day till eventually it became, like, quarters and then years…” (Dr. Planes, 07:06)
• Manifestation: Used mental vision boards to stay motivated.
• Advice: “If you want it badly, just get on an airplane, do your research… and you start your journey.” (09:25)

3. Starting the Dental Practice & Overcoming Barriers (10:44–13:10)

• First jobs: Worked multiple associateships, making minimal income; realized he needed to move away from Miami to seize greater opportunities.
• Aspen Dental: Became lead dentist; noticed as having business skills.
• Ownership opportunity: Purchased his first practice in affluent but “dead” Vero Beach—faced cultural discrimination and resistance from landlord.
• Breakthrough Growth: “...we went from collecting $300,000 part time… to collecting over $1 million. And then nine months later, I was buying my second location.” (13:10)

4. Scaling Blueprint – The Step-by-Step Growth Strategy (13:33–17:31)

• Core advice: “Leave ego out. Never have ego because it can be taken away… I was still living like a student. I was saving because I knew that I had to have at least 10% of my next deposit…” (13:58)
• Financial discipline: Reinvested profits, lived modestly, didn’t splurge on lifestyle; focused on knowing P&Ls inside out.
• Team Development: Invested heavily in staff training—paid $25,000 for training hygienists (2015); within a year, earned 10x ROI. Later invested $150,000 in advanced programs—practice jumped from $1M to $2.5M revenue. “I got addicted [to investing in development].” (Dr. Planes, 17:16)
• Culture: Stressed the importance of treating staff well—“...you gotta invest into your people. You gotta make sure your people are taken care of…” (Paul, 15:18)

5. Marketing Playbook for Dentists (23:21–30:52)

• Direct Mail Mastery: Sent 8–10,000 branded postcards per month/per location, generating steady stream of new patients.
  • “It’s a numbers game. You’re shooting them out… and then you will convert them in house...” (24:20)
• Digital Ads: Early (2014-2015) adopter of Google and Facebook Ads, with modest ad spend ($1500–$2500/mo), yielding 20X return on ad spend (ROAS).
• Specialized Print: Launched a glossy magazine for high-end procedures (implants, veneers), further boosting premium case volume.
• Expansion: Successfully replicated the blueprint—grew new Orlando practice from zero to $1 million in a year with <$350k total investment.
• Adapting with AI: “With AI… we’re getting everything to the microscopic level right now.” (30:41)

6. Niching Down & Profitable Specialization (27:08–30:17)

• Full Arch Procedures: Shifted focus to high-value full arch dental implants (full mouth reconstructions), scaling from a few cases/month to 30–40/month within two years.
• COVID Opportunity: Despite stress and risk, the post-pandemic boom became Dr. Planes’ most profitable window.

7. Transition to Consulting & Industry Advocacy (31:21–36:11)

• Mission: Now runs “the realest and rawest dental coaching company," mentoring dentists to scale with integrity, avoid exploitative coaches, and embrace full business transparency.
  • “A lot of the dentists are very stuck up, very ego driven… I want to be able to mentor doctors and tell them it’s not all going to be glamour.” (31:43)
• Industry Advice: Urges dentists to stop price wars and race-to-the-bottom discounting.
  • “You guys are not competing against each other—you’re competing against Chanel, Louis Vuitton, cruise travels, vacations… Don’t lower your prices anymore.” (Dr. Planes, 33:32)
• Legacy: Building an educational resource for doctors and entrepreneurs, grounded in authenticity and proof of results.

8. Building Community & The Human Side of Success (36:19–40:02)

• Lifestream You Community: Founded a platform for entrepreneurs/dentists for business support, health, and work-life balance, especially during burnout.
• Personal Costs: Candid about business success straining family/marriage, emphasizing need for boundaries and personal leadership.
• People First: Key to staff retention and growth is genuine caring and listening—“What makes the best CEOs and founders is they care.” (Paul, 38:37)

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Notable Quotes & Memorable Moments

• “There was a time in my life that all we could eat is eggs and white rice for four to five months.”
  — Dr. Alex Planes (02:44)

• “I made small wins every day till eventually it became, like, quarters and then years… I did a lot of manifestation and vision boards in my mind.”
  — Dr. Alex Planes (07:06)

• “My wife, who’s also a dentist, told me, ‘You cannot buy that practice. You’re not going to make it.’ And I said, ‘Let’s try it.’”
  — Dr. Alex Planes (12:30)

• “Leave ego out. Never have ego because it can be taken away from you in a second… I was still living like a student.”
  — Dr. Alex Planes (13:58)

• “I remember my first training… I paid $25,000. I was like, what the heck am I doing?... Within a year, man, I made that 25, 10 times.”
  — Dr. Alex Planes (16:59, 17:16)

• “You don’t go ahead and expand to multiple locations because you’re making a ton of money. No. That’s how you go bankrupt, guys.”
  — Paul Alex (15:20)

• “You’re not competing against each other… Don’t lower your prices anymore. Let’s stick with standards and let’s make sure that we’re united.”
  — Dr. Alex Planes (33:32)

• “What makes the best CEOs and founders is they care… You have to be able to actually interact with your people…you gotta listen all the time.”
  — Paul Alex (38:37)

• “The most important thing that you got to have is… you got to have God first... Always listen to that word in your head that says, keep going, keep going, keep going. Keep focused. There’s going to be light at the end of the tunnel.”
  — Dr. Alex Planes, final advice (41:10)

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Key Timestamps

• Early struggles & sales years: 02:26–05:19
• Dentistry in Dominican Republic & adversity: 05:04–07:06
• Mindset & manifestation: 06:42–08:18
• First practice purchase & discrimination faced: 10:44–13:10
• First major team training investment: 16:47–17:31
• Marketing strategies (direct mail, digital): 23:21–25:40
• Expansion & Full Arch focus: 27:08–29:53
• The COVID growth window: 28:11–29:28
• Consulting mission & industry advice: 31:21–33:46
• Community, family, people-first leadership: 36:19–38:37
• Closing motivational advice: 41:10–42:42

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Tone & Language

True to the episode, the conversation is raw, relatable, and packed with practical and emotional insights. Both Paul and Dr. Planes speak in a direct yet caring manner, sharing hard-won lessons (“leave ego out,” “take care of your people”), personal struggle, and repeated focus on integrity, discipline, and generosity.

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Final Takeaway

Dr. Alex Planes’ blueprint is not just about tactical marketing or aggressive expansion—it's a testament to grit, humility, continuous learning, and leading from service. If you’re in dentistry (or any business), the journey isn’t linear—embrace adversity, invest in your people, master your numbers, and always vision bigger even when the world tells you "no." As Dr. Planes puts it: “Keep your connection to God… keep going, keep going, keep going. There’s going to be light at the end of the tunnel.” (41:10)

For more:

• Connect: @dralexaplanes on Instagram | livestreamyou.com
• Full interview: Listen to The Level Up Podcast w/ Paul Alex.

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Transcript

[Dr. Alex Plains]

Bundle and safe.

[Paul Espinosa]

With Expedia, you were made to follow your favorite band. And from the front row, we were.

[Dr. Alex Plains]

Made to quietly save you.

[Paul Espinosa]

More Expedia made to Travel savings vary.

[Dr. Alex Plains]

And subject to availability.

[Paul Espinosa]

Flight inclusive packages are atoll protected.

[Dr. Alex Plains]

There was times in the first couple months, Paul, that I would literally wake up drenched in sweat. I had the worst nightmares. I would call my family. I'm a man enough to say it, like just crying. I bought a practice in one of the richest islands in the United States in Vero beach, but it was dead. There was like a patient every three hours. My wife told me, you're not gonna make it. And I said, let's try it. I remember my first training that I paid for. It was $25,000. I was like, what the heck am I doing? I've never spent this amount of money in my life. Within a year, man, I made that 25, 10 times. Then I did an investment for $150,000 and we went from collecting $1 million to collecting $2.5 million in one year.

[Paul Espinosa]

Foreign. Hey, guys, and welcome back to the Level podcast. This is Paul, Alex, and today we have another phenomenal guest. Guys, as you guys know, we do our weekly guest interviews every single Saturday here at the Level Up. With that being said, I have a phenomenal guest that's actually in the dentist industry. This is going to be for anybody that actually is interested in becoming a dentist. If you're a current dentist, okay, this is actually going to be a person you're going to want to network. Okay. There's a saying that I always say, your network is your net worth. This person, okay. Which I'm going to introduce in just next minute, guys, he has built a multiple eight figure business off of being a dentist, guys. He has multiple locations here in the state of Florida. He has dozens of employees, and now he is consulting and actually helping dozens and dozens of actual dentists across the United States build the infrastructure for their own multiple eight figure businesses. I want to welcome Dr. Alex Plains to the Level Up.

[Dr. Alex Plains]

Thank you, Paul. Thank you for having me here today.

[Paul Espinosa]

No, absolutely, brother. I'm excited, man. It's been a long time, man.

[Dr. Alex Plains]

Oh, I know. That's just the way. Thank you for the invite, brother.

[Paul Espinosa]

No, of course, man. You know, like, like I was saying, dude, it's a blessing. I remember it's been like almost two years.

[Dr. Alex Plains]

That's correct.

[Paul Espinosa]

That I was on your show, bro. And I was just like, dude, you know, I, I love interviewing my friends and people that I know and, and I Think you're. You have such a powerful story. You're a good guy. You have good morals, dude. So I want people to listen to your story, dude, because it's very inspiring.

[Dr. Alex Plains]

Thank you.

[Paul Espinosa]

So, for the people that don't know you, Dr. Alex Plains, what is your background?

[Dr. Alex Plains]

So that's a great question. So I was born and raised here in Miami. I actually started in dentistry at the age of 12 years old, working in a dental lab not too far from here. But unfortunately, I had to quit because I was allergic to the acrylics. So I'm asthmatic. So I thought, I can never get into dentistry.

[Paul Espinosa]

Wow.

[Dr. Alex Plains]

So I gave up on my hopes of being a dentist. I didn't think I was smart enough. I didn't have. I come from a broken family. I didn't have a lot growing up. You know, from Hialeah, my. The most my grandparents ever made was $8 an hour. So we would live paycheck to paycheck, for God's sake. There was a time in my life that all we could eat is eggs and white rice for a period of four to five months.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

And every so often, we were able to get a steak.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

You know, my grandmother would clean kitchens and bakeries at $30 a day. Imagine working for 10 hours a day and making $30.

[Paul Espinosa]

Yeah, dude, that's. That's insane, bro.

[Dr. Alex Plains]

So then after that, I started getting into sales. I did newspaper sales, I did insurance sales. I did life insurance sales, which, actually, one of the places I actually worked for in Aventura got raided by the FBI four weeks after I left. True story.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

Then not far from your office here in Royal Caribbean, that's pretty much where I started my. My journey in sales, like, realistically. And I worked for them for three years, and then I decided to give it a shot, and I lost all hope of being a dentist. But a dear friend of mine told me, you need to be a dentist. You're going to be very good at what you do.

[Paul Espinosa]

And.

[Dr. Alex Plains]

And I took a leap of faith and I moved to the Dominican Republic.

[Paul Espinosa]

Wow. So you moved to doctor and what. What age did you move to, doctor?

[Dr. Alex Plains]

I was 21, going on 22 years old.

[Paul Espinosa]

Wow. So at 21, 22, you. You lost all hope. You're doing multiple sales gigs. You know, you come from the poverty level of eating white rice and eggs, dude. Which I can. I can relate to that. You know, to me, I didn't know that was poverty level, bro. I was just like. I thought it was normal, but. But I. But I Get you on that one, because I remember my grandma buying a little piece of steak and cutting up in little pieces and she would mix it with the eggs and rice.

[Dr. Alex Plains]

Yes.

[Paul Espinosa]

That was fire, bro. But I'll still eat that sometime.

[Dr. Alex Plains]

You Vienna sausages. Yeah. Like, my grandmother will make that with yellow rice. It was like a feast.

[Paul Espinosa]

It was, bro. Like, that's what we were used to.

[Dr. Alex Plains]

But it loves us, who we are. Right. So at the end of the day, I wouldn't change it any other way. It gave me that hunger and that resilience I need and that I can have failure in my life.

[Paul Espinosa]

Absolutely, brother. So age 21, 22. You're going to Dominican Republic for a lot of the 21s, 22 year olds right now watching the podcast. We're listening to podcasts. They're like, that's a dream, Alex. Like, what did you do? Like, so what was your plan going to the doctor?

[Dr. Alex Plains]

It was. I had no. I had no other options. I literally packed my bags, got in an airplane. I remember in middle of May, because the. The semester started in June and I. I didn't have even a place to live at.

[Paul Espinosa]

Wow.

[Dr. Alex Plains]

So I literally got there and the place that my uncle thought he had for me, I walk in and all we have are over a thousand sewing machines in this place. The guy's like, this is not going to be ready to at least August or September. So I. Luckily, my uncle does a lot of business in the Doctor. Puerto Rico, Central America, South America. And he has a lot of good friends over there. So he got me in a place where one of his best friends live at. And I was able to stay there to around September. Finally I got a place and I didn't get electricity till November.

[Paul Espinosa]

Wow.

[Dr. Alex Plains]

Because over there, if you don't have connections, electricity can take anywhere from six to eight weeks.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

So I had to start paying people to get electrical up to my apartment, but only certain hours of the day.

[Paul Espinosa]

Wow.

[Dr. Alex Plains]

So I had to bathe with cold water, study with like little lights, lamps that my grandparents and my mom would send me from Home Depot here. And that's pretty much how my journey started in the doctor. Within the first three months, I almost got robbed twice. Wow. I stuck out like a sore thumb over there.

[Paul Espinosa]

Right.

[Dr. Alex Plains]

I would have to walk to school and walk back. And a lot of my friends gave up. A lot of the guys that came from Miami, they gave up and they couldn't tolerate it. But then four years later, I graduated with a lot of adversity over there. And then I Passed my bars, my board exam, part one, part two, and then I got into Columbia University in New York.

[Paul Espinosa]

So what was your thought process when you're in the Dominican Republic, dude? I mean, obviously, you're going through it. You're. You're trying to learn, you're trying to better yourself. But what is your daily thought process when you're waking up, dude? Are you saying, like, hey, as long as I get it through today, I'll be okay? Or, like, were you like, oh, man. Like, were there times where you, like, when. When you told yourself, hey, this is not going to be for me, or was there times that you wanted to quit?

[Dr. Alex Plains]

Oh, absolutely. There was times in the first couple months, Paul, that I would literally wake up drenched in sweat. I mean, drenched in sweat. I had the worst nightmares. I was like, I will call my family. And I'm. I'm a man to say, like, just crying, like, I'm like, I can't. I can't tolerate this. Right. This is too much for me. Yeah. And one of my stepdads, my former stepdad, told me he used to be a surgeon in Cuba. He's like, take it day by day. So I made small wins every day till eventually it became, like, quarters and then years, right? And by the time I knew it, the four years had gone by. So I set myself all these goals, and I did a lot of manifestation and vision boards in my mind of where I wanted to be, where I wanted to move after I graduated, what residency that I want to get at to. And that's literally what happened in order for me to complete my time over there.

[Paul Espinosa]

And I believe it's very powerful, man. You first have to think of the life that you want, then you have to start working towards it, right? It's a combination of those actions and. And I think it's very powerful. You know, I tell people, your mindset's everything, dude.

[Dr. Alex Plains]

It's completely everything.

[Paul Espinosa]

If you don't go into doing anything in life with a positive mindset saying that you're going to win no matter what, do you really lost the game? Right. So for the people watching right now, would you say that this is also viable to do right now in 2025 to become a dentist?

[Dr. Alex Plains]

Absolutely. I. I'm actually. Actually trying to promote some of my team members that are 21, 22 years old, they're dental assistants. And I'm like, if you want to be a dentist and you really love this, and you cannot afford dentistry in the United States because there's less than 56 schools of dentistry in the United States. So it's a very elite crew that gets into dental school. That's why there's a huge scarcity in dentists just in Florida alone.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

I mean, there's hundreds of dentists here, thousands of dentists here in Miami, Orlando, Tampa. But if you go to, like, the middle of Sebring, Florida, there's going to be scarcity in Dennis.

[Paul Espinosa]

Right.

[Dr. Alex Plains]

So I have patients travel from Mokeechobee over to Vero beach because they just can't get an appointment in on time.

[Paul Espinosa]

Wow.

[Dr. Alex Plains]

So if you're thinking about this, there's never the wrong time to do it. You got to go for it.

[Paul Espinosa]

Right.

[Dr. Alex Plains]

You just got to take that leap of faith and have faith that you want to do it. And if you want it badly, just get on an airplane, do your research. You can always contact me as well. I have some tips for you. And then you just jump on a flight and you start your journey.

[Paul Espinosa]

Jump on the flight to the Dominican Republic. Make it happen, guys. If you want. If you want the. The.

[Dr. Alex Plains]

But I wouldn't change it any other way. Yeah, I wouldn't change it any other way, Paul. Like, it really humbled me. I remember the first time I walked into a store and there was no air conditioner. I had to carry my groceries. Blocks and blocks and blocks. Like, 20 bags of groceries. One time I was running, and I was chased by three wild dogs. So, like, this type of stuff, I can't make it up.

[Paul Espinosa]

No, absolutely. And. And I bet you reflect from time to time, dude. And you're like, yeah, I came from those humble beginnings, man. Makes you really appreciate where you're at right now.

[Dr. Alex Plains]

Yes. And I'm sure you know this because you. You run a huge empire as well. But, like, for example, there's times that you hit rock bottom.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

And these are the type of memories that you need to focus on in order to overcome them.

[Paul Espinosa]

No, absolutely, man. I. I always tell people the best way to overcome anything is just think of the most painful moment in your life.

[Dr. Alex Plains]

Use that.

[Paul Espinosa]

Get angry.

[Dr. Alex Plains]

Yes. Get angry, man.

[Paul Espinosa]

And you'll. You'll dominate. Right. So, okay, at what age did you officially go ahead and now become an. A dentist and then start making moves towards building the empire that you have today?

[Dr. Alex Plains]

I started everything at the age of 29.

[Paul Espinosa]

Okay, so at the age of 29, this is freshly graduated.

[Dr. Alex Plains]

Yep.

[Paul Espinosa]

Okay. And then did you work under someone first? Did you gain experience? How did that work out?

[Dr. Alex Plains]

So as soon as I graduated, I was. I. I was engaged. I Was about to get married, I. I believe 11 months later. So I had no cash. So I started working here in Miami and Wellington in multiple practices. And I wasn't making money. So I was floating around. The dentist owners were dicking me around. They were paying me two, $300 a day. And I was like, this is not what I was envisioning when I was in the doctor in New York and doing my residency and passing, taking my board. All of a sudden I realized, like, I got to take a move. I got to move again. So all my friends are like, stay in Miami, stay in Miami, stay in Miami. I packed my bags and I moved to Merit island, to Melbourne, and I started working there as a lead dentist for Aspen Dental, which owns now over 2,000 practices. They're a powerhouse. Yeah. And immediately they saw skills in me and business skills in me that they don't see another dentist.

[Paul Espinosa]

Right.

[Dr. Alex Plains]

So within seven months, they were offering me ownership in one of the practices in Vero Beach. So I would sit every month. They have a good system for developing dentists to be owners. And you go over PNLs, you can. You go the difference between accrued accounting, cash basis, accounting, percentages of marketing that should be spent, you know, line by line items, itemized lines of percentages. Then I started noticing, but I was like, I got to do something else.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

So I bought a practice in one of the richest islands in the United States in Vero Beach. But it was dead, Completely dead. There was like a patient every three hours.

[Paul Espinosa]

Wow.

[Dr. Alex Plains]

So my. My wife told me, but she's also a dentist. Told me, you cannot buy that practice. You're not going to make it. And I said, all right, let's try it. So I was actually discriminated against because I'm Latino, because. And they don't want any Latinos owning dental practices in one of the richest islands. That landlord is no longer with us. See, the. The plaza has been sold. But he gave me the hardest time, right. In order to get in there. Finally got in there. And then within the first year, we went from collecting 300,000 part time, working three days a week, to collecting over $1 million. Wow. And then nine months later, I was buying my second location.

[Paul Espinosa]

I love that, man. So what was the actual step, play by play, that you did in order to get that type of results? Because there's business owners out here, man. And, you know, business is very hard. We just talked about. We talked about it for an hour before the podcast. We're just like, dude, entrepreneurship. You know, people got to be careful for, you know, trying to pick their niche in their industry. Because it's hard.

[Dr. Alex Plains]

Yes, it's hard.

[Paul Espinosa]

Especially in 2025, guys. You guys got to go ahead and be the implementer. You guys got to go ahead and.

[Dr. Alex Plains]

Lead by example, right? Yep.

[Paul Espinosa]

You got to go through this experience just like you did, man, in order to go ahead and execute properly. So with that being said, how did you go ahead and in the first year of opening that new dentist from 300k in profits to a million, what was the step by step on that?

[Dr. Alex Plains]

The most important thing is to leave ego out. Never, never have ego because it can be taken away from you in a second. Yeah. So I would save. I would save. When other guys were getting Porsche 911S or Caymans or traveling already or buying Canelli suits, I was still living like a student. So I was saving because I knew that I had to have at least 10% of my next deposit to get another practice. Because that was my vision board. I wanted five practices by the year of 2020.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

So that was in 2013, going to 2014. So I basically got locked in and just told Paulina, like, look, we're not going to buy expensive furniture. We're just going to live like we've always been living. She was okay with that.

[Paul Espinosa]

Modest. Yeah.

[Dr. Alex Plains]

Yes. Modest living. And I just didn't spend, man. I just saved, save, saved. And I managed my PNLs like no tomorrow.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

And I marketed more than any dentists in the area.

[Paul Espinosa]

We're going to get into that, man. I love, you know, I'm a marketing guy and you know, that's what I do best. So number one, I have to give you kudos because with newer entrepreneurs and you're not a new entrepreneur, but what I'm saying is to. The new entrepreneurs are listening to the love up here, guys. A lot of you guys are aspiring entrepreneurs. New entrepreneurs, entrepreneurs. And you're listening to AX Story and you're like, dude, that's actually smart. Yeah.

[Dr. Alex Plains]

That is an operator. Okay.

[Paul Espinosa]

You don't go ahead and expand to multiple locations because you're just, you're making a ton of money. No. That's how you go bankrupt, guys. You guys gotta save. You guys gotta know your numbers. Yeah. And at the end of the day, you know, I, I see a lot of people in the online space promoting like, oh, look, look at my million dollar car. Look at my $500,000 car. And I'm like, okay, well, where's your office? Okay, where's, where's your Employees. Okay, where's, you know, your actual credibility of you running an actual business, Right. And not being a solopreneur. So at the end of the day, guys, you guys got to reinvest into your business. That's what I did as well in the past seven years. And, you know, you gotta invest into your people. You gotta make sure your people are taken care of, man. You know, I cannot live with myself and other. When I see other entrepreneurs that, you know, they're living a great life, you know, well off buying the cars and all that jazz. And then their. Their people are struggling, Struggling, right. You gotta take care of them. It's about culture. That's how you build something great.

[Dr. Alex Plains]

Right, Exactly.

[Paul Espinosa]

So let's. Let's dive into the marketing aspect of what you did, man, because I think what you're doing is you're, You're. You're a game changer, dude.

[Dr. Alex Plains]

Thank you.

[Paul Espinosa]

You're a game.

[Dr. Alex Plains]

One more thing. I'm sorry to interrupt. One thing that you just made me remember about the people.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

So most of my girls, back in the day, when they started with me, These girls were 21 to 25 years old. Yeah, they had a little bit of experience in dentistry, but they didn't have that professional development, that skill to really manage a dental practice, that customer service need it. So I started the first. I remember my first training that I paid for, it was $25,000. And I was like, what the heck am I doing? $25,000. I've never spent this amount of money in my life.

[Paul Espinosa]

What year was that?

[Dr. Alex Plains]

This was in 2015.

[Paul Espinosa]

Oh, dude, 2015, $25,000. Unheard of.

[Dr. Alex Plains]

Yes, I spent 25,000. And it was to train the hygienist to be able to coach their patients better and be able to sell more treatment.

[Paul Espinosa]

Right?

[Dr. Alex Plains]

So I did it. And within a year, man, I made that 25. 10 times.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

And I got. I got addicted. So then I did an investment for $150,000 into this program that is going to 5 extra dental practice. And we went from collecting $1 million to collecting $2.5 million in one year.

[Paul Espinosa]

That's what I'm talking about.

[Dr. Alex Plains]

One year. So little by little, I started noticing that development is super important for your team and yourself, brother.

[Paul Espinosa]

It's everything. You know, like we were talking about before the pod, I was working out with one of my newer guys in here. And on the way here, I'm listening to a self development podcast, right? And, but. But guys, if you guys need motivation, please, every day, Monday Through Friday, the level up. But no, no, no. I was listening to another podcast and that's where I get inspiration, you know, from other entrepreneurs. I always humble myself and be like, hey, dude, I want to see what everybody else is doing as well and get inspired. So I'm listening to this podcast and it's about focus. That's it. Yeah, it's simple, just focused. And I'm like, wow, this is so good. And I sent it out to my executives. And it's Saturday morning, guys, after the gym, you know, most people are sleeping and whatnot. I'm awake. And they're like, hey, boss, we're listening to it on Monday. And I was like, you guys make time for what's important in your life.

[Dr. Alex Plains]

So true.

[Paul Espinosa]

You have to self develop yourself to get better. And they're like, okay, we'll listen to it now. And that's the way it goes, dude. Like, you have to stay on your game, dude. I've never met a ultra successful person that has not ever invested in themselves, dude. Yes, I think it's important.

[Dr. Alex Plains]

It's super important. And I did it the other way around. Yeah. So I did professional development instead of personal development first. If I would have done it the other way around, God knows where what would have happened, you know? But I totally agree with you. Personal development. And I'm the same way. 3 o' clock in the morning, sometimes I'm up and I can't sleep and I'm looking at podcasts or articles and I'm sending emails to my team members and they're like, Dr. Plains, you're freaking nuts. I don't sleep.

[Paul Espinosa]

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[Dr. Alex Plains]

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[Dr. Alex Plains]

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[Paul Espinosa]

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[Dr. Alex Plains]

Price and coverage match limited by state law. Not available in all states. While you guys are relaxing, I'm stressing.

[Paul Espinosa]

You know, it's, it's, it's one of those things, man, like when, when you go ahead and it's something from, from one of our mentors. Because if you guys don't know, we actually not only were friends for the past two years, but also we ended up joining one of the mentorships, one of our newest mentorships that, that we, we travel to Scottsdale, we go ahead and network with high level individuals with other industries and guys, that's how you guys grow, number one, your brand, your personal brand, especially in 2025. But also like, that's where you go ahead and you might meet someone else that you connect with and you're like, hey dude, let's like do a business together or let's get into a venture or let's invest, right? Changes your life. So with that being said, one of our mentors, he says, life by design. And life by design to me, you know, I get asked all the time, they're like, dude, like, what do you do besides work? And I'm like, dude, I love work so much. Like, I just, I'm a creative, so I love to write, I love to like envision ideas and just make them come to reality in the same way. The same way, dude. So like, you know, you're a visionary guy, you're a startup guy, dude. And then I hire smarter people than.

[Dr. Alex Plains]

Me, run the business to put it all together.

[Paul Espinosa]

Like, I just need smart people to like, you know, that go ahead and they're disciplined enough to go ahead and just execute, right? Implementers. So, so with that being said, you know when you are literally living your dream life every day, dude. I call that life by design, guys. So I believe that's what you're doing, dude. That's why, you know, you're able to stay up and like really like look and you're still thinking, dude. And that's what's keeping you up. It's, it's, it's that energy, dude, of you being excited of what you're doing now when you're not excited and you're showing it off and you know, it's easy to fall asleep.

[Dr. Alex Plains]

Of course.

[Paul Espinosa]

Just remember, you know, I was never the most studious kid, guys. So when I was in high school, in middle school, I remember falling asleep in class, I was just like, dude, this is freaking boring because I don't have interest in it. But I only imagine if you had somebody that I wanted to be, like.

[Dr. Alex Plains]

You would have been focused, I would have been focused.

[Paul Espinosa]

Lasered focus, man. It's just think about it like that when you guys watch your favorite Netflix documentary, right? How locked in are you?

[Dr. Alex Plains]

Right?

[Paul Espinosa]

Same thing with people that love music. Like my wife. Dude, she loves music, right? And she will remember lyrics from like 20 years ago. Sorry, babe, I'm not trying to age you, but. But yeah, she will. And I was like, babe, how do you remember that? And she's like, how don't you remember this? And I was like, because I have to remember so much because of work. No. So it just really depends on what's interest for you.

[Dr. Alex Plains]

But now ask me the P. L's for last month. I'll tell you exactly.

[Paul Espinosa]

Like, oh, you'll know your numbers. You're like, okay, how many conversions do we do? How many offices that we do? Okay, cool. How many clients?

[Dr. Alex Plains]

All right, every.

[Paul Espinosa]

Every, Every hour. Okay, cool. Right. But let's. Let's dive into the marketing aspect, Alex. So marketing, what worked for you to help you scale your business and be able to obtain multiple locations? So this is going to be basically almost like a mini masterclass, okay. Where, you know, you have some inspiring dentists on here. You might have somebody who owns some dentistry here in Florida or throughout the United States. And they're probably like, huh? He was able to do that fairly quickly. How were you able to do that?

[Dr. Alex Plains]

It's. It's quite simple. I started with direct mail. That's it. I stay consistent with direct mail and I will meet with my marketing company every single month. And I was very consistent with my brand. So I then what I started doing apart from direct mail, I started doing Google and Facebook. Remember, I started in a different time, 20, 2014, 2015, where Instagram and all this stuff wasn't as popular as it is now.

[Paul Espinosa]

So, Alex, just real quick, because I love to break it down almost to the level of a fifth grader for my audience, just because we have a lot of aspiring entrepreneurs. So some people may not even know what direct mail is. Dude. So what exactly is direct mail?

[Dr. Alex Plains]

Postcards. Eight by 12 postcards. You know, very beautifully designed. And you get. You get them shipped to your house, you get them in the mailbox, and out of that, I will send 8 to 10,000 of them a month consistently, per location. And out of that, then you will have 5% of them that will show up and 1% that will be converted into treatment.

[Paul Espinosa]

Wow. Okay, so it's a numbers game.

[Dr. Alex Plains]

Yes.

[Paul Espinosa]

Basically, you're shooting them out, you're sending them to people's houses, and then you'll get a small conversion coming in, and then you will convert them in House or over the phone or whatnot.

[Dr. Alex Plains]

And that's what year this was in 2014. 2015.

[Paul Espinosa]

So 2014, 2015. That's how you were able to scale to over a million dollars in revenue for your first dentist location. And then you start getting into Google and then SEO. Yeah. Around what time? What year?

[Dr. Alex Plains]

Started the same time. With a very low budget.

[Paul Espinosa]

Very low budget.

[Dr. Alex Plains]

It's like 1500 bucks a month. And then the max I ever did in GP marketing was $2,500 a month. Okay, and then what was general process marketing?

[Paul Espinosa]

What was the results on that?

[Dr. Alex Plains]

I mean, it was like a 20x return.

[Paul Espinosa]

20X return? Yeah. 20x on ROAS, guys. So ROAS is return on ad spend. Okay? So for any of our newbie marketers watching the show right now, that's what it means. And that's phenomenal results. Right. Don't ever, ever fall for these gurus online. And I'm not to bash anybody, guys. I love everybody. Right. I have a big heart. But at the end of the day, guys, getting 1, 2x roas is horrible. Okay. You want a minimum, minimum of like four. Okay. And I'm probably gonna get some markers.

[Dr. Alex Plains]

Like.

[Paul Espinosa]

Wait, that's impossible. No, no, no. That means you're actually doing your job.

[Dr. Alex Plains]

Exactly.

[Paul Espinosa]

You're being a creator.

[Dr. Alex Plains]

Pay attention.

[Paul Espinosa]

You're paying attention, dude. Attention to detail. Right. So 20x is phenomenal, dude. That's great.

[Dr. Alex Plains]

So I started crushing it there. And then in started doing a magazine out of a company out of California. This was like a 16 page magazine, but it was for higher end procedures like implants, full mouth makeovers, veneers.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

And I would send anywhere from 800 to 1500 of those a month.

[Paul Espinosa]

Wow.

[Dr. Alex Plains]

And had amazing results too. So that's pretty much where I started building. And then in 2017, I got into a different demographic. I got into the Orlando market. Wow. With a partner of mine, Dr. Chupp. He's no longer with us, but he's still a dear friend of mine. And we literally took that practice from zero to $1 million within one year as well. So I was like, I got this figured out. So I started building these practices for less than $350,000 all in. And I was able to grow them to a million dollars in one year.

[Paul Espinosa]

That's phenomenal, man. And you know, the return on investment on that is actually very quickly. Because when you think about it, like, look at real estate, dude. Somebody can invest the same amount of money, they're not going to make the same amount of return. In one year, dude.

[Dr. Alex Plains]

Yeah.

[Paul Espinosa]

Impossible.

[Dr. Alex Plains]

It's impossible.

[Paul Espinosa]

Yeah, it's impossible. So with that being said, so you end up doing that, you figured out the blueprint. What was next in your vision board, bro? Because I love the fact that you have a vision board. So what was the next step in your vision board here? Like, ok, I got. I gotta dial in on creating the process and duplicate it. And you're duplicating it now. So what was the next step on your journey then?

[Dr. Alex Plains]

My next step was full arches getting into full arch dentistry, which is, you know, most of the population is going to need a full arch at one point or the other.

[Paul Espinosa]

And what, what does that mean for, like, somebody who doesn't know, like me?

[Dr. Alex Plains]

Yes. Yeah, no, for sure, for sure. So we would basically extract all your teeth. Okay. And put 5, 4 to 5 to 6 implants and give you a new smile within 24 hours.

[Paul Espinosa]

So similar to veneers.

[Dr. Alex Plains]

No, this is just. Oh, yeah, but full.

[Paul Espinosa]

Okay.

[Dr. Alex Plains]

And they will screw into the implant side. So a lot of people that you think have veneers, this is actually a procedure that they have had done.

[Paul Espinosa]

Oh, really?

[Dr. Alex Plains]

Yes.

[Paul Espinosa]

Oh, wow.

[Dr. Alex Plains]

So I went from doing three to five of those a month to doing 30 to 40 arches a month one year. That's crazy.

[Paul Espinosa]

What year was that?

[Dr. Alex Plains]

This was in 2020-2022.

[Paul Espinosa]

Okay, that. That makes sense because I. I believe during that. That was Covid.

[Dr. Alex Plains]

Yes. Right.

[Paul Espinosa]

So during COVID I. I feel like the entire world, because they were at home, they started noticing that people like teeth was very important. So was that the time where you start seeing, like, push it to the limited? Like, you were just like, yo, it's.

[Dr. Alex Plains]

It's crazy you say that, because while Covid was happening, I had just bought it and I had two offices that I had just opened up, right. Not generating any money. Covid hit. I had just bought in a beautiful new home. One of my homes in my vision board. And all of a sudden, Covid happened, bro.

[Paul Espinosa]

How bad were you stressing?

[Dr. Alex Plains]

That's what I was gonna get.

[Paul Espinosa]

Amelia is like, yo.

[Dr. Alex Plains]

I was so stressed. I was so stressed. Then all of a sudden, the governor of Florida opens things back up. Ending of May. And I get in there, man, and I'm swamped with work. And actually, 2020 to 2022 were probably the best years of my dental career. Wow. I blew up during that time.

[Paul Espinosa]

So it's a combination of a lot of things, man. You know, Covid, you have the state of Florida opening up.

[Dr. Alex Plains]

Interest rates were super low.

[Paul Espinosa]

Interest Rates were super low.

[Dr. Alex Plains]

A lot of cash on the streets.

[Paul Espinosa]

You had a lot of cash on the streets and you had a lot of people inside already looking at social media and seeing that, the appearance of their teeth. Yeah, it does a big difference, you know. So did you leverage social media within your marketing in 2020, 2022, or were you still sticking to more traditional marketing strategies?

[Dr. Alex Plains]

So a part of me was still afraid to let go of the traditional.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

So. But I did level up on Full Arch marketing and I went to six figures a month in marketing, from five to six figures, investing every single month in marketing. But it was mostly attraction of Google and Facebook and we were getting our best ROI on Google. Wow. Still during that time.

[Paul Espinosa]

Yeah. I mean, SEO is very powerful. You get a good SEO company or agency to go ahead and run. Run it up on your, on your company website, man. You know, it's very, very, very powerful.

[Dr. Alex Plains]

Yes.

[Paul Espinosa]

To go ahead and type in dentist near me and then you're on, dude. You show up, they're automatically going to go to you. So it's that, that's a great strategy, man. And keeping it simple, keeping it simple because people think you have to, you know, do TikTok go on, you know, LinkedIn?

[Dr. Alex Plains]

No, no, we try TikTok through for large. Every, every industry is different, guys. So what? Google is very expensive though. So you'll probably get 50 leads in Google and you might get 150 through Facebook, but it just all depends on the quality of leads. And that's why you need a good marketing team to be able to tell you, hey, Alex, you're spending way too much money here. We got to tweak it because your ROI and your conversion rate is better with this product.

[Paul Espinosa]

Right.

[Dr. Alex Plains]

So that's what we've been working on. But now with AI, like my new marketing company for Full Arch that I'm working with, they've implemented so much AI that we're getting everything to the microscopic level right now.

[Paul Espinosa]

I love that, man. You know, you're just, you're, you're getting into the details of absolutely everything just to dominate. So let's talk about now the transition between you solely focusing in the dentist industry to now shifting to becoming a consultant in that industry and actually helping other dentists build, yes. Their infrastructure and build similar, you know, empire just like yours, man. Can you tell me a little bit more about that?

[Dr. Alex Plains]

Yeah, so I'm trying to, I call it the realest and rawest dental coaching company in the planet. And actually I said that in one of the events that you were just talking previously and everybody was just like clapping their hand because I feel like a lot of the. What's missing in dentistry is a lot of the dentists are very stuck up, you know, very ego driven and they're afraid to take leaps of faith.

[Paul Espinosa]

Right.

[Dr. Alex Plains]

I've taken all the leaps of safe. Like I've jumped with no parachute on sometimes, you know, which I'm sure you know that too. You've done it in your business. But I want to be able to mentor doctors and I want to be real with them and I want to tell them that it's not all going to be glamour. Correct. You're going to have to go through hard times. But I've been played by consulting companies and coaching companies that have taken advantage of what they've been trying to sell me on. Correct. You know, and they've cost me hundreds and thousands of dollars of losses. And so what I want is I want a full transparency. That's actually one of my core values, transparency. And I want to build like a university, which I'm building currently to help Dennis grow and scale their business. But doing it the right way and not taking advantage of them and doing it with proof. You can get all these guys on Instagram, social media saying, I have all this proof of building businesses, but I want to see it on paper. See, I can show you in paper the good years, the bad years, what you're going through now, the challenges you're going to face in the future. And a lot of guys don't do that. A lot of these coaching companies, and they call themselves dental consultants. But what have you built? Yeah, what have you done? Yeah, you know, what lease have you negotiated? What marketing company have you done? So that's pretty much what I'm working on. And that's my passion. That's going to be my legacy company once I can no longer practice. Unless my kids want to be Dennis. Yeah. Which I'm trying not to do. It's just change ball. You know, what happens is like, insurance companies are not reimbursing us. Dentists are fighting tick for tack, trying to get the lowest price. You know, when I started doing full arches, I was charging anywhere from, from 21 to $23,000 a full arch. Now we've had to drop our prices to 15 to $16,000 to deliver the same product that we were doing two, two years, three years ago.

[Paul Espinosa]

Right.

[Dr. Alex Plains]

So for all you dentists out there, we are not the competition you guys are competing against. Chanel, Louis Vuitton, Cruise travels, vacations, Italy. Don't lower your prices anymore. Let's stick with standards and let's make sure that we're united rather than fighting against each other.

[Paul Espinosa]

It's a limited belief, man, because I always tell people this, you know, you're doing yourself a disservice by actually lowering your rates because it just shows that you're not confident in your actually quality of work, brother. You know, with me and all the companies that I've built and will continue to build, you know, we were talking about, you know, I'm gonna actually launch a fitness company here with a good business partner of mine that helped me actually lose about 42 pounds in the past six months.

[Dr. Alex Plains]

Guys, that looks great.

[Paul Espinosa]

Thank you. But in the last six months, and, you know, made me a believer, right? I'm basically one of his testimonials. And with that being said, guys, we're not going to be the cheapest. We're actually probably going to be one of the most expensive fitness offers out there where if people really want transformation, people want a customized deal, they'll pay for it. People want to be with, like, you, they want to interact with you, like all that jazz, they're going to pay for it.

[Dr. Alex Plains]

Exactly.

[Paul Espinosa]

Like, that's just what it is. You know, you, you, you get to a certain level where people pay for convenience. And for me, I try to outsource absolutely everything in my life that does not generate cash flow. And that's just the way I think. That's just the way I think, dude. So to me, last year, in the years prior before my health journey, this, this year, dude, is I never, never put health as a priority because I was like, well, you know, yeah, I'm a little chubby, but it's, I'm eating good, I'm. I'm still making the money. You know, everybody's happy. So what it is. But, but here's the thing, guys. Just because you make the money, it doesn't mean that you're ultra successful. You know, you got to be successful in every aspect of life. Health, core values, you know, finances, being a good person overall. So now, due to that, optimize my health. Oh, dude, my mindset is just so different. I have so much clarity. I'm so much happier, you know, and, and people can feel it. People can feel the energy. You know, of course, it's about energy when it comes down to business. And I know in 2025, just like you were saying, with a lot of the, those consultants out there, you know, providing that, that level of coaching and expertise and not fulfilling. Dude, you know, unfortunately, what's happening in 2025 is you're. You're not going to see a lot of these consulting and coaching companies in the next couple years. No, you're not, dude. Because people end up getting burned. And then once they get burned, guess what? They start learning exactly what a good consulting company or a coach is actually about.

[Dr. Alex Plains]

Right, Exactly.

[Paul Espinosa]

So they're gonna go to the real people. That's why I love your concept, dude. You're the real deal. I mean, you've, you got the proof. I'm pretty sure you got the pictures of you in Dominican Republic.

[Dr. Alex Plains]

I do, I do. So I actually started a. A community called Lifestream. You community. And it's not only for dentists, it's for entrepreneurs in general. Because we all go through burnout. And it's like you say there's days that not. I don't want to go to the gym. There's weeks that go by that I don't want to go to the gym. And then all of a sudden I get in this high and I'm like, like, go to the gym three to four times a day, a week. I'm sorry. And then all of a sudden, guess what happens? You have a curveball come in life and you're like, oh, screw it, I'm not going to the gym this week.

[Paul Espinosa]

Yeah.

[Dr. Alex Plains]

And it's, it's the consistency. So this community is for, you know, like, for example, Paul gets in there and it's like, get your ass to the gym. Guys, look at me right now at the gym. Or what are your challenges that you're going or what merchant services are you using or what marketing company are you using? So it's to empower. And a lot of things that people don't ever talk about is just relationships.

[Paul Espinosa]

It's huge.

[Dr. Alex Plains]

It's huge relationships. I've been a victim of putting my business as a forefront and it's affected my personal relationships not only with my soon to be ex wife, but also with. Which is sad. Never. You never want to do this, to end up in this road. Yeah, right. But we have a great relationship. We raise the kids beautifully. So, you know, it is. We put our hands in God. But relationship with your kids, with your co workers. You know, I don't know if you've ever had days that you got bad news and you're snapping at people. So happens to everybody, dude. It happens to everybody, you know, so you're snapping. Right. So that's why it's so Important to get that community around you and have those friendships and those bonds to help you through these times.

[Paul Espinosa]

Well, dude, it's like therapy.

[Dr. Alex Plains]

Yes.

[Paul Espinosa]

It's like anything else. Right? And, you know, obviously you having dozens and dozens of employees, me, myself, equivalent to that, man, is. I know, the biggest needle mover, especially with retention. Yes. Of. Of keeping an organization, especially at the. This size and the size that you have, dude, with multiple locations is you have to be able to actually interact with your people. You have to be able to go ahead and can almost be like their therapist, dude. Like, you gotta listen all the time, proactively listen. Because people are emotional creatures, dude. And what makes the best CEOs and founders, what I found out, dude, is they care.

[Dr. Alex Plains]

They care.

[Paul Espinosa]

They care, dude. And it's equivalent to like the teachers nowadays, right? It's equivalent to parents nowadays. You know, your kids are literally absorbing everything that you're teaching them, everything that you're doing on a daily basis. So, you know, as you guys know, the last couple episodes I've said, you know, I'm expecting next five months. Gonna have to thank you, brother. And, you know, this is gonna be a pivotal change in my life. And as. As you guys that have been following me for the past couple years, you guys are gonna see me now become a papa. So with that being said, you know, I want to be the type of dad where number one, you know, my kid looks at me and it's just like, wow, my dad. Yeah, my dad is a superhero. Wow. Like, how are we able to go ahead and live this life? Like, we're able to travel, we're able to sit in first class. We're able to do this. But I want them to realize it's not because we're lucky. It's because your dad put in the effort and the sacrifice for the family. And that's how you're supposed to lead, by example. And then I want my kid to be better than me, dude. I want my kid to freaking dominate. And that's just what it is, right? And I want the legacy, you know, my last name, Espinosa. I want that to be known, right? I want. When. When I'm. When I'm passed away or when I'm a grandpa, I want my kids. Kids to be like, y. Why we have all this and my friends don't? Oh, it's because Grandpa Paul, he said he was a V. He was a G. Exactly. Right. And that's just the way it is. That's the way it's supposed to be.

[Dr. Alex Plains]

Exactly so, so yeah, man, it goes deep.

[Paul Espinosa]

It goes deep. So I think you having a community like that where people can interact, it's super important, bro, and people need it nowadays. And this is why I created this podcast. It's a self help podcast, bro. That's how I started, bro. You know, just, you know, five minutes of motivation to go ahead and help you go through your day and. Because I needed it back in law enforcement, right? So with that being said, dude, that we're coming to the end of now, the podcast, dude, this was a fire interview. Thank you for coming here, dude. I know you're super busy, but this is a question that I actually have or something that I have all my guests do here at the level up. Okay? So this is your camera. Imagine 100,000 people are going to be listening to your episode. The day that it comes out, bro, it's going to be fire. You're going to inspire a lot of people with your story, especially you going to Dominican Republic, they'll be like, oh yeah, doctor. And they're going to be excited, dude. So, so a couple words of motivation. Something that you would tell yourself when you were in the Dominican Republic, bro, before you were actually a dentist. Now that you know what you know, like what would you tell yourself back then, bro? Like, what would you say like, hey, dude, don't do this, don't do this. You know, do this instead, you know, just give them some advice, dude.

[Dr. Alex Plains]

Absolutely. So you can follow me at Dr. Alex A. Plains and Instagram social media. And I also have a website, livestreamyou.com but when I look back at that time that I was in the Dominican Republic, the most important thing that you got to have is you got to have God first. You got to have major, major spiritual belief that you're going to get through everything. So keep your connection to God very profound and do it daily, even if it's three to five times a day, even if it's for five seconds a day. Make sure that you're connected. Be resilient, be encouraged, encourage others. Always listen to that word in your head that says, keep going, keep going, keep going. Keep focus. There's going to be light at the end of the tunnel. Because if you're not focused on those beliefs, you're going to fail. And remember, there's only 1% of the world that can reach a level where you're making seven figures every single year. And you need to make that decision if you're going to stay consistent and if you really, really want it that badly. Because What? We do this for me and Paul. We don't do this for ourselves. We do it to give back. We were actually just talking about how we want to give back to our team and we want to empower our team to be the best versions of themselves. But most importantly, we want to do it for our family, for our moms, for our grandparents, and for our kids. So, guys, I'm an open book. You guys can connect with me at dralexaplanes or livestreamyou.com I hope you guys enjoyed this podcast and that is the level up.

[Paul Espinosa]

Guys. Guys, if you're listening to this on Spotify Apple podcast, make sure to leave a five star review. Share this with somebody that you care about. Share this with the world, guys. We are ranked number one in business, top 20 in all categories. I'm always going to say this until I get on the show. Rogan, what's up?

[Dr. Alex Plains]

All right.

[Paul Espinosa]

With that being said, thank you for tuning in. Alex was he crushed it. Dr. Alex Plains in the house, guys. Now, if you guys need any advice, whether you're a dentist, aspiring dentist. Hey, you loved his story. Reach out to him on all his socials, guys. Really nice guy, based out here in Florida. With that being said, guys, I will catch you on the next one.

[Dr. Alex Plains]

Thank you.

[Paul Espinosa]

Hey, JJ Virgin here on my podcast, well Beyond 40, we ditch the idea of aging gracefully and go all in on aging powerfully. Every week I host powerful experts who can give you powerful insights on building muscle, boosting your energy and feeling amazing no matter what your age. This is your one life. And trust me, being smarter and stronger are superpowers that can turn lifespan into strength span. Listen to well beyond 40 wherever you get your podcasts.