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Paul Alex
You're about to make a trade which you do, you listen to, is it get optioning those options or let's do a little research.
Mary
Learn more@finra.org TradeSmart in my 20s, I was suicidal. I was gonna do it and it was just a matter of time.
Paul Alex
I just doubled my medication on Prozac depression pill. Somebody stole over $200,000 in one of the companies. No one knew the black hole I was in.
Seth
If you're in a leadership role, you're gonna be the hardest worker for that company. You want to show your employees, hey, this is how lead by example.
Mary
The Lord gave me a vision while I was driving that saved my life. He revealed himself to me in a way that made me understand God is real. And finally I realized I'm going to work for myself. Our goals were to create a seven figure cleaning company operating remotely. Either way, get some good books on sales and marketing and listen to your podcast.
Paul Alex
Hey guys, and welcome back to Lobo Podcast. Look, guys, we have a phenomenal, phenomenal interview for you guys. I'm here with Seth and Mary. They're going to be talking about marriage, they're going to be talking about faith, they're going to be talking about how you as a beginner, guys, even if you don't have an idea to start a business, they're going to actually help you out with the ideas on this interview and they're actually going to show you some basic steps on how you guys can go ahead and launch your own business in 2025. Seth and Mary, welcome to the show.
Mary
Thanks.
Seth
Thank you.
Paul Alex
So guys, let's get right into it. You guys are married, you guys have kids, you guys have ran a total of five businesses, sold a business. Now you're getting into the online game. Okay, where do you guys get the mindset to do all this?
Mary
Well, it comes from a lot of self education, reading a lot of books over the years. I heard Dave Ramsey say a long time ago, if you want to get ahead and make money, learn sales, learn marketing. And so years ago, when I became a single mom with three kids after my first marriage, I started reading books and I just am an avid reader. I'm always reading about business and marketing and always learning.
Paul Alex
I love that. I love that. And what exactly inspired you to actually start reading books about business?
Mary
Well, it was the Dave Ramsey quote. And, and that I took literally. And I was, I have to say, the first marriage I was in was a bad marriage. It was an abusive marriage. I had to get out of it. I had to make enough money to get out of that situation with my three kids. And at the time I was running a pet sitting business and I saw that the cleaners that came, they were getting $250 checks and I was like, man, I'm making like, you know, less than $100. I should be doing the cleaning business. So I was like, you know what, I can do this. All I have to do is learn the SEO and the website and then I'll be competing with the top competitors in Gainesville, Florida, which is where I was at the time. So I knew it was just read the right books and then I could make more money. And so that's what I did. And that was started in, I think it was 2008. I started my first cleaning company as a. I was a single mom in that cleaning company right after I divorced that ex husband and ran it for about six years and just thought, you know, if I'm going to get better and I'm going to make more money, I'm going to be reading these books on business and then make that like my part time hobby.
Paul Alex
I love that. You know, my mom was a single mom. I was raised by a single mom. So mad respect to you. I know it's hard. I've seen it, right? My mom, she used to, I always tell people I was a latchkey kid, you know, watch movies. If you guys don't know what a latchkey kid is, it's an old school school millennial saying, but it's basically, we didn't hire a babysitter. I was watching movies as a kid because my mom was at work, you know, working as a maid at the Four Seasons, trying to make ends meet.
Mary
Right.
Paul Alex
And I totally respect her for it because she came to this country with literally a hundred dollars. Insane, right? So she was able to live her, her version of American dream, help me with my core values and faith and all that. And really pushed me, right. Pushed me to where I'm at today. So with that being said, Seth, how are you doing, my man?
Seth
I'm doing good. Thanks for having us out today.
Paul Alex
No, absolutely, brother. So I know Mary started a couple businesses, but you did too, right?
Seth
I did. I started when I was 15. I actually started push mowing neighbors yards. Well, push mowing my own yard, you know, at the time, and then push mowing neighbors yards. And you know, I just, I had a good hard work ethic and I knew I wanted to have my own business at some point because I had, you know, When I was 15, I started working for somebody else. And it wasn't the greatest experience. It wasn't bad. It taught me some things, but it mainly taught me that, you know, if I ever have employees, I would treat them a lot better.
Paul Alex
No, absolutely. I think culture is everything in business. Right. What do you guys think is your opinion on what makes a great leader, especially in any organization in 2025?
Seth
Well, I'll start with. From a service based business, if you have employees or you have. If you're in a leadership role, you gotta at least show whoever works for you that you're gonna be the hardest worker for that company, because that is essentially your baby. I mean, when you start off, when you start a company. When I started my landscaping business, I was the only one. So for years I was the only one. I was a teenager, but then when I brought on employees, I had pretty much let them know that I'm gonna, I'm gonna do my best every single time I go, I mean, you know, landscaping, lawn service, it seems like a menial task, but a lot of people don't want to do it. A lot of people can't do it. And I just made sure to put my best foot forward every single time. I was well dressed, I was polite, and I did my very best every single time. So I think from a leader standpoint, so to say, you want to show your employees, hey, this is how we do this at our, you know, at our company. This is how we do. Lead by example.
Paul Alex
Lead by example, man. Exactly. I mean, you took the words out of my mouth, Seth. Lead by example. I love that. I always say, you know, I have very high standards, and I don't sugarcoat it. Whenever I hire people, I always, I always tell people it's going to be hard because I want to see if they're going to stay, you know, and it is hard. Entrepreneurship is one of the hardest things you will ever do in life. Do you guys agree?
Seth
I do.
Mary
It's pretty tough.
Paul Alex
Yeah. What do you guys think is tougher? Parenthood or entrepreneurship?
Mary
That's a great question. I think it depends on your children also. You know, parenthood, man, I would say it's almost equal because it's a mindset thing on both.
Paul Alex
I love that.
Mary
You know, with entrepreneurship, you've got to be overcoming adversity because you're gonna face challenges. No matter 100% what the business is, at some point you'll face challenges and you have to have that inner, resolved determination that no matter what this is happening and I'm going to make this Work. I'll find a way around it. With kids, you have to be so consistent, and they learn how to push your emotional buttons. They know what to say to you to try to get you to react. They have to be getting attention. If you don't give them the right attention, they will act out to get attention.
Seth
So.
Mary
And you've got to be consistent with discipline, and you have to model by example as well, because you can't teach them do what I say, but not what I do. You have to show them the right way to act for them to follow the right example. So I would say they're. Honestly, in my opinion, they're equal in difficulty.
Paul Alex
Yeah, no, absolutely. But you guys have been able to juggle both.
Mary
Yeah.
Paul Alex
Which is phenomenal.
Seth
We have. Sometimes it's. Sometimes it's tough because we want to. I mean, especially from a business perspective, you want to do your very best in business. You want to make sure that you're taking care of the business. But your children are so important to you, and they're more important at the time because they're only young for a little while. But at the same point, I think. I know my wife's done an excellent job, and I try to do my best as well, but it's definitely similar. Like she said, it's very similar because you're dealing with different personalities. All three of our kids have completely different personalities from each other.
Paul Alex
Oh, yeah. How old are they?
Seth
14, 13 and just turned 11.
Paul Alex
Wow. That's amazing. They're getting up into the teenage years now.
Seth
Yes.
Paul Alex
Oh, yeah. Oh, yeah. Love that. So, guys, what would you tell to someone who is trying to take the first initial steps to starting a cleaning business? Because you guys specifically started a remote cleaning business. So what would be the first couple steps that a beginner could go ahead and take to start inquiring about that? Did you know your credit card points and miles can lose value to inflation while they collect dust, Credit card companies often reduce the redemption value of your points and miles. Imagine a credit card with rewards that can grow in value. With the Gemini credit card, you can earn Bitcoin or one of over 50 other cryptos instantly with no annual fee. Every swipe at the store or gas pump earns you instant rewards deposited straight to your account. Plus, sign up now for a $200 Bitcoin bonus. To kickstart your rewards, visit gemini.com card today. Again, if you're looking to invest in Bitcoin but don't know where to start, the Gemini credit card makes it easy. Issued by web bank. To Qualify for the $200 crypto intro bonus, you must spend $3,000 in your first 90 days. Some exclusions to instant rewards apply. This is not investment advice and trading. Crypto involves risk. Check Gemini's website for more details on rates and fees. I've spoken to hundreds of entrepreneurs and one thing I consistently see them struggle with is their sales process. It's a total mess. A bunch of scattered information spread across tools and systems with no clear view of what's moving. That's where today's sponsor, pipedrive comes in. The number one CRM tool for small to medium businesses, pipedrive brings your entire sales process in one simple centralized space, giving you guys a crystal clear, complete view of the sales process and customer information so you stay in control and close more deals faster. Guys teams are using pipedrive to close an average of three times more deals per month. Every team does things a little differently and I love that you can fully customize pipedrive to fit my team's unique sales process and strategy. And we can all work from one platform. It all centers around the visual sales pipeline where you can see every single deal, what stage they're in and what needs to happen next. Since everything is in one platform, pipedrive makes it easy to unite your team, keep track of sales tasks and stay on top of your leads. It's so powerful. It's a simple CRM built by salespeople for salespeople. So join the over 100,000 companies already using Pipedrive right now. When you use my link, you'll get a 30 day free trial, no credit card or payment needed. Guys, just head over to pipedrive.com forward/levelup to get started. That's pipedrive.com levelup and you can be up and running within minutes.
Mary
I would say self educate, get some great books that are going to allow you to compete against the competition. And it depends on your goals too. Our goals were to create a seven figure cleaning company operating remotely. So for some people, their goals are just, they just want to have just themselves. As a cleaner, I was, we were not the cleaners in our company. We always had staff. So it depends on the goals of the person, what kind of revenue goals they have, do they want to manage staff or do they want to just be a solopreneur? But either way I would say get some good books on sales and marketing because if you get that down pat, you can essentially write your own check in almost any market. As long as there's a market and you know, sales and marketing that's more important than knowing how to clean a house. Because even in the first cleaning company, I just knew, I'll hire someone who knows how to clean a house so that I could stay home with my babies. Because it was two toddlers and a baby on my first company. So just having that mindset of, like, I'm gonna do this. What do I need to learn to do this? And then I would start reading books and maybe listen to your podcast.
Paul Alex
Yeah. I mean, this episode is already going off to a great start, Mary. I mean, you guys are saying so many things that resonate with me. I'm a big delegator. You know, with me, I didn't go into business to go ahead and work 18, 20 hours a day. So I'm not able to see my family. Like, I was in law enforcement, right? I was working 80 to 100 hour work weeks. I did that for five out of the seven years I was in law enforcement. Most people are like, are you insane? I was just like, yeah, a little bit. I was because, hey, guess what? I got to go ahead and take care of the bills. I got to go ahead and be the provider, right? So at the end of the day, you have to do what you have to do. But as we get older, we get a little bit of experience, right? We go ahead and we use leverage, Right? So did you guys leverage the knowledge from the books that you guys read in order to have this type of mindset of being an operator, delegating and not being in the business, but working on the business?
Mary
Yes. It started a long time ago when. Before I ever was married the first time or had kids, I started reading entrepreneur articles. Articles and things I would find online because I wanted to be in business for myself. I had been working since 15, working hard jobs for other people, making next to nothing working. What type of jobs I worked at, man? I was. For a short time, I was a private investigator, believe it or not.
Paul Alex
Really, I can see that. I can see that.
Mary
I worked for the Florida Park Service. I worked for Publix. I pulled trash in the Florida Park Service, and we used chainsaws. And it was hard. I was a cook at a couple restaurants. I worked at Outback Steakhouse. You did it all, man. I worked. That's why. Because, like, I was like, I'm not dealing with this anymore. I moved to this job, and finally I realized, like, I'm an entrepreneur. I'm going to work for myself. I'm going to work hard, sure, but I'm going to work something that no one can fire me from, and I'm gonna produce an income higher than what these people wanna pay me.
Paul Alex
Yeah, no, absolutely. So what would you say, okay. Is the hardest aspect of starting up a company like you guys did? I mean, you guys started the company, the remote cleaning company, and then you grew it. How many employees did you have?
Mary
I want to say we had 14 at the end.
Paul Alex
So I have 14 employees. Most people don't even have two. Right. Or one. Right. They're usually solopreneurs. So you guys grew to about 14 employees and then you sold the company. So what was the hardest aspect of, I guess, the journey from starting a cleaning company remotely to then selling it? What would you guys say?
Seth
For me, the. Pretty much. We knew that we wanted to start a cleaning company. We knew that we wanted to do it remote. So those were easy idea or those were easy steps for us. But I guess for somebody else is knowing which company to start.
Paul Alex
Yeah.
Seth
Knowing a lot of people want to do something they're going to be great at. And sometimes that's not always the best business model because. And as you mentioned in another podcast, sometimes there's a lot of competition in that specific field. So for a lot of people, I think it's going to be narrowing down which field they want to specifically start a business in and then taking the first steps. One thing you said before is that you're big on mindset and so am I. I'm always, you know, if you have a positive mindset, and I say this, you know, in our podcast as well, I guess I'm not supposed to name drop, but you can name drop.
Paul Alex
Go ahead, man. They got a podcast. It's phenomenal. They just launched it. Guys, tune in.
Seth
Thank you, thank you. But big thing for me specifically is mindset. If you know that you can do something, if you have the idea and you know you can do it and you follow through with it. To me, that's the kind of the hardest thing is every single day putting another foot forward because you know you can do it, but there's going to be setbacks. So if you just push through the setbacks that I think for me is the hardest thing, just because I'm so focused on getting that thing done. When setbacks hit, you're like, oh, you know, So I guess that was my hardest step was not after, like, basically you get the idea, you start taking the steps, and then the hardships hit. So.
Paul Alex
So how do you guys work through that? Because I feel like everybody goes through that. You know, I went through that in 2024. And let me paint the scenario right here for you guys. Okay? So in 2024, I was about 50 pounds heavier than I am now. I'm weighing about 203. Okay. I was, like, about 255 back in the beginning of 2024. I went on my health journey in the beginning of this year in 2025. But during. In 2024, I had just doubled my medication on Prozac, which is a depression pill. So I was a zombie. Okay. On top of that, okay, I had three companies I was running at the same time. I lost two coos. I had somebody still over $200,000 in one of the companies, and then I had another CEO damage one of the other companies, and people were leaving left to right. So that means I had to work inside the business, not on the business. So I had all this pressure, and I just got married. But that was a beautiful thing right there. But on top of that, no one knew the black hole I was in. Like, as far as just depression, it was the best financial year of my life. But that doesn't matter when you lost yourself. So what would you guys say right now? Because there's a lot of people struggling out there right now. Everything's all painted nice on social media. Entrepreneurship is hard. So what do you guys say that you guys do that works for you guys to get you guys out of those bad times in entrepreneurship?
Mary
Okay, I'm gonna take this.
Seth
I'm having.
Mary
So in my 20s, I was suicidal. Yeah, I was. I mean, I was determined I was gonna do it. I was every day having those thoughts, and it was just a matter of time. And so I'm gonna get deep for a minute. Of course, it's my faith in Jesus Christ is what helps me through those. Those times.
Paul Alex
Yeah.
Mary
You know, actually, the Lord gave me a vision while I was driving that saved my life. And he literally spoke to me and said, the heart is beating and it doesn't know why. That's exactly the truth of my life at that time. I had zero purpose. I didn't understand why I was even going. But he revealed himself to me in a way that made me understand God is real. And if I'm going to live this life, I'm going to live my life for the one who died for me, which is Jesus Christ. And so anytime we face adversity, we pray. And we pray every day. Every day. We prayed this morning.
Paul Alex
That's beautiful.
Mary
We pray over the business, and we watch new clients come in. We watch God Move things out of the way, bring the right people in, expose things going on in the business we didn't even know was happening. So prayer is the engine that drives us forward. Our faith in Jesus and prayer, that's what has helped us.
Paul Alex
I love that. That's very powerful. And I'm a big believer. I'm a big believer in faith. You know, ever since I've met my, my beautiful wife, she's pushed me even more to, to really, to really go and spend more time, you know, in my faith. I think it's needed. I think you need it because people need fulfillment. You know, I always tell people, if you're just doing it for the money because you're in a bad situation, out of scarcity now, you won't last. Not in business. You know, it's, it's a, it's a longevity game. It really is. Right? And I think for a lot of people, you know, you get to a point in your business where you plateau. You guys ever plateau where you guys hit like a certain revenue in a month and you guys are like, we made it. We made it, sir. Right. And you're like, yeah, right. And then you're like, all right, what's next? Right, right. And sometimes we lose ourselves, and you're like, okay, what's next? You know, we went through the journey, we've made it.
Mary
We've.
Paul Alex
We're okay. But what, what now? So I think, you know, having that fulfillment, having that intent to go ahead and want more, I always say I'm chasing the greater version of myself because I like to help people, you know, and I, and I feel like, you know, podcasts like this, having this type of platform, we're able to help a lot of people. Right. So, Seth, what do you got to say, man?
Seth
Well, how do you follow that? Answer is one thing, but I definitely, you know, my faith in the Lord pulls me through. Because when, as a, as a Christian, as a believer, when you solidify your faith with Jesus, you have to have the faith to know, you know, he's going to get you through any tough situation. But. So she brought the, you know, the faith side of things. But one thing that I've been trying to do, especially recently, is learn something new business related every single day.
Paul Alex
Smart. Smart.
Seth
Because it's like a, it's like a bucket. And every single day, you add a drop to it, and one little drop at a time doesn't seem like it's much, but at some point, you're gonna need that specific drop that you learned six Months ago or three days ago. So I've been going through and just trying to learn something new about business specific about our business specifically.
Paul Alex
Yeah.
Seth
What others have done, some mistakes they've made and how they've fixed those mistakes every single day.
Paul Alex
No, I love that and that. And that's inspiring, dude. Because I'm going to tell you, dude, ever since I've been in full time entrepreneurship, since, you know, I think it was right before full time, I quit PD right before 4th of July in 2021. So I'm coming up now. It's like four and a half. Yeah, it's like four and a half years now, dude. So almost five years. Right? Full time. But I was always doing like a side hustle or something like that while I was still in law enforcement. But being full time, it just. Time flies. Time flies, man. But to go back to what you were saying, it's very hard to stay consistent once you've built it up to a certain point. Right. So going ahead and learning something that challenges you, I think it's very important because it's new, it keeps you entertained. Right. So you guys are now going into the online space. Okay. Where you guys are building a community or you guys have built a community and now you're gonna teach other people how to do what you guys did. Correct.
Mary
Right.
Paul Alex
So let's talk about that. Okay. Because I'm a, I'm a big visionary guy when it comes to ideas, doing startups. So what made you guys. Okay. Want to take that approach now? I mean, besides working remote. I mean, working remote. Like, like I was telling you guys earlier, it's the new American dream, guys. Nad. Right. It's being able to work anywhere in the world. Right, Right. And I think that's why a lot of people flock to the online space. I mean, it just makes sense. If you guys have the experience and the knowledge, why wouldn't you do that? Right, right. I always, I always get people saying like, if you're already successful, why do you have to go ahead and build a program? Why not?
Seth
Why not?
Paul Alex
Why not? Right. If you have the knowledge. So what got you guys into that?
Mary
Well, I have 18 years of business experience and when I was first starting out as a single mom, you know, people were so ready to take my money for marketing and it didn't bring results.
Paul Alex
And so you got burned.
Mary
Yeah. And you know, I don't like that. I don't like it when people, you know, they want to take your money, but they don't want to give you the Right. Results. So spend a lot of money as a single mom with three kids to spend support, you know, and my, you know, I wasn't getting any support financially. It was just me.
Paul Alex
Right.
Mary
So every dollar counted. And so, you know, I want to be able to help people learn how to do marketing the right way for themselves. Business owners that want to learn really, SEO paid ads how to do it for themselves. Because knowing that is what allowed us to find, flip a switch. And that cleaning business, it started off making 25 to 30 grand a month.
Paul Alex
Yeah.
Mary
Because we could implement these things, set it up, and then anytime we were able to bring on, handle the hiring more people, we could just bump that ad, spend up a little bit and we'd bring in more accounts and then we'd hire to, you know, keep up with the growth. And if we were kind of like, okay, we got to handle these new, new hires now, we could turn that ad, tune it down just a notch. So we could turn it up and turn it down. And we knew how to do it. No one was controlling it anymore but us. And I think that's a valuable, powerful skill set for business owners. Because once you know how to do it, you're not at the mercy anymore of an ad agency doing it for you. You don't know what's happening with your money and you just are going off what they're telling you. And there are some good companies out there, but there's also a lot of scammers out there.
Paul Alex
So there's a lot of people that, you know, took a program and they haven't got their feet wet and they're painting this grand picture of, hey, we're going to get your results, we're going to do this. But realistically, it's probably a one man team or one woman team or whatever it is, and they don't know what they're doing.
Mary
Right, Right.
Paul Alex
And you're taking that risk. Yeah, you're taking that risk. So at the end of the day, you know, I'm a big believer in going ahead and doing every aspect of your business. In the very beginning, I'm a big believer in what you guys are about, because I've done it, you know, I've learned the ads, I learned how to build funnels, I've learned how to do customer service, I've learned how to do sales.
Mary
Right.
Paul Alex
Absolutely everything. So when you hire, you know exactly what you're talking about.
Mary
Right?
Paul Alex
Right.
Mary
And you know what to look for if you already know what the basics of SEO is already. Yeah. And you already know how to run your own paid ads. Then when someone else and you hire them to do it, you know what to look for. You understand the. You know how to analyze the results based on what they're doing. If you are going to do that versus if you don't know. Let me give you one quick story, just really quick. Of course, I was doing SEO on my own website when I was the, you know, on my first cleaning company, back when I had the two toddlers and a baby. I set that website up and it ranked in the top three position for Gainesville, Florida. So I was competing against some bigger companies, and I thought I felt great about that. Well, one guy called me up and I guess his wife wanted some cleaning. So he decided that he was going to offer to trade me SEO in exchange for providing cleaning. And he promised he could get me to the number one position. And at that time, I thought, well, yeah, okay, number one's better than number two or three. Right? So I'll go ahead and we'll let this guy take a shot. He took his shot, and my business tanked because he redid the website with his version of SEO. And it was crickets for months until I took it back over. I was like, we can't do this anymore. As soon as I fixed it, we were right back in the 2 and 3 position again with the SEO. And that's why it's so powerful and important to know how to do it for yourself, because somebody comes along and offers you that great offer that's so tempting, you take it. You can fix it pretty quick if you know what you're doing.
Paul Alex
So I love that. I love that. And, you know, it's. It's almost like a security blanket, you know, you know exactly where you're looking at. You hire someone once you want to start delegating, if you ever want to delegate it and you're able to vet their actual work.
Mary
Right.
Paul Alex
Super important. No, I like that. So do you guys specifically use just SEO, or are you guys using, like, different social media platforms to do the marketing for your business right now?
Mary
We. In the beginning of this last cleaning company, we just grew and sold. After three years, we started, well, SEO Basic on the website, and then we started with Facebook ads. And I think we. I want to say we started like 10 bucks a day back then in the very beginning.
Paul Alex
Right.
Mary
It just boomed. I mean, because of the way we set it up, we do this combination thing with the SEO, not just on the website, but weaved into the paid ads. So we do that and then it just cranked it and we were just booming. And like I said, we started with 25, 30 grand a month in the beginning of that cleaning company because we did both.
Paul Alex
Wow. Wow, that's amazing. I love that. So what exactly are you going to be offering for people that would want to learn? Join your guys community in the online space.
Seth
Going to be offering a lot actually, from startup to the steps to, you know, essentially take your business off the ground. So obviously everyone's going to have an idea. So you have to have an idea of what you would like to do. But we can even assist in, you know, doing some idea gifting basically, but basically just taking the business that you currently have to the next level and then the next level after that, and then if we can, you know, work with somebody long enough, the next level after that, basically see what their goals are and get them to that level.
Paul Alex
Do they, do they already have to have the business already going? Like, does it have to be like an established business or can it, can it be somebody that's just like, dude, I just want to break into like the online space possibly, and I'm still looking for an idea. What would you say?
Seth
It can definitely be both because we, we actually have some free material on how to even start an llc, how to get into the business space, and then from there grow your business. We, you could start from just an idea and then take that idea to reality. Or you could start from already having an existing business and you want to get to that next level whatever the person's goal is. Or we could start with a business that already has an existing level. They're hitting a plateau. They're just not sure how to, you know, fine tune their business to get to the next level or that plateau, that glass ceiling that they're seeing.
Paul Alex
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Seth
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Paul Alex
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Seth
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Mary
Smart move.
Paul Alex
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Mary
Another smart move.
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Mary
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Prices are based on rating plans that vary by state. Coverage options are selected by the customer. Availability, amount of discounts and savings and eligibility vary by state. Yeah, absolutely. What's your guys vision for the next two years? What are some milestones and goals that you guys are trying to accomplish now?
Mary
So we want to work closely with about 500 entrepreneurs per year. We don't want to do huge, massive volume, you know, because we did that with the cleaning business and we want to keep it kind of tight and we really want to deliver high quality service. So we want to work with 500 entrepreneurs per year closely doing our exclusive events, teaching them how to do the paid ads and the SEO for themselves in a powerful way where we combine it and how to work remotely and some higher level staffing strategies that really freed our time and allowed us to weed the wrong people out. So we want to work with that number per year and do some high ticket events like private yacht parties, conferences where we teach people some valuable things for business. And we'll still be doing the webinars for people who just want to learn, you know, on a lower price point. I think we're going to do, it's either going to be $7 or even 4 free maybe to help people just kind of learn some basics. And then if some people want to do like a VIP day with us, we'll come in to their business for the day and actually set everything up for them.
Paul Alex
I love that.
Mary
Like that.
Paul Alex
That's very cool. So almost like a done with you, done for you concept.
Mary
Right, Right.
Paul Alex
A lot of people are going to buy into that. I know that for a fact. People just don't have time.
Mary
Right?
Paul Alex
They just don't have time. That's like the biggest objection nowadays because everybody's working. You know, I was, I always tell this story, but essentially when I started in digital marketing, the first ad that I saw was from two marketers, Russell Brunson and Dan Henry. I ended up getting both their books. I read their books for hours. Hours. I was just like astonished with what I was reading. And. And then I ended up buying a $10,000 program. And I didn't know what I bought, but I was just like, I'm gonna try it. And I signed the car, put it on two credit cards and I was just like, if I don't make this $10,000 back, it's on me. I just took extreme, extreme ownership. I was gonna work or it was gonna work well. Then I call it six months of trial and error. And by the fourth month I made my first thousand dollars and I was like, this is pretty cool. And then I made $3,000 and then just kept going up and up until finally on the day of my mother's birthday, January 15th in 2021, I was still a detective. I would go home, do the marketing, do the prospecting, do the logistics, copywriting everything, go to the gym for one hour, sleep three to five hours for six months straight. But because I was so excited of this opportunity, I was so excited, like I was pumped to wake up. Like you guys ever get that feeling?
Mary
Yeah, absolutely, right?
Paul Alex
I feel like almost every single entrepreneur, as you're building it, right? You get that feeling, right? You're so excited you can't even sleep. But on my mother's birthday, January 15, 2021, I remember I put my first high ticket offer. I and I sold it right on the spot. It was a 15 minute conversation. I didn't even have anything written down. Remember, I was talking to a military veteran from the Navy. And at that time, I wanted to teach people how to start their own automated teller machine business, ATMs. That was my first side hustle that made me financially free. So two days ago, I had talked to two different vendors. One vendor that was going to provide me with the actual machines and the network, and the second vendor was source locations. But I didn't put a package together yet. But on the spot I go ahead and he's like, so what do you guys, it's not just going to be a course, right? I don't need information, I need a business. So on the spot, I don't know what it was, guys, but I go, okay, this is what I got for you. I'm going to provide you the machine, I'm going to provide you the location, I'm going to provide you the network, and I'm going to train you to do, to, to install it. And the guy said everything. The machine too. I was like, yes, okay, how much? At that time, my overhead expenses was around $2500 for all of that. I go, I didn't even know the price. And I was just like, 6, 500. And then the guy goes, okay, what next? I didn't even know what to do at that point. I was like, what card do you have? Visa? So then I took the payment and I knew at that moment my life was dramatically going to change. And I had that gut feeling. You know, when you have that feeling, when it just feels right, you know, you're like, this is going to work out. I Don't know if it was just my faith, I don't know if it was my intuition, I don't know. But I knew, knew it was going to work out. I had the level of confidence where I called those two vendors and I told them next month guys, I guarantee you 30 clients. And we surpassed that. We had like 60 clients. And then it just grew and grew. And then within three months from that day, I left my. Because I couldn't do both. I couldn't do both as much as I tried. Right. Because law enforcement fulfilled me. I loved law enforcement. I still do. I back the blue. But at the end of the day, you know, everybody has their journey. I love your guys story. It's. I think it's phenomenal. So if we have people here that wanted to ask you guys, let's say we have a lot of married couples, power couples, what would be some suggestions and word of advice from a married power couple like your guys, yourself that you would give to other power couples about starting their first business together? What are some. What, what, what are some, some, basically some advice things to avoid, you know, good and bad.
Mary
Okay. Well, on the positive side, I'm going to say keep God first, put the Lord first in everything and he will make your path straight. We start our day in prayer, or at least we try to every day. If we forget, we go in the afternoon and pray together at some point and then figure out what are your strengths and your partner's strengths. So I'm really good at sales on the phone. I'm very transactional. I close Those people like 90% close rate, boom, boom, boom. But I'm also, I tend to be introverted. I'm very analytical. Seth on the other hand, is very relational with people. He is better to manage staff because he is not going to be as intolerant, impatient or fast paced. And I, you know, I hate to say that there's some flaws or weaknesses in me, but I'm a human being and so I think that's good.
Paul Alex
Yeah, I think a lot of great leaders, you're able to be very transparent with yourself and know what your weaknesses are.
Mary
Right.
Paul Alex
And what, know what your strengths are. Like my strength, like I said, visionary guy, I'm a marketing guy.
Mary
Right.
Paul Alex
But I know that I can delegate sales. I know I could delegate the finances. I know I could delegate operations, fulfillment. Because I'm not, I'm not good at that. Right, right, exactly. Yeah.
Mary
So Seth is great at staff engagement. I mean he was able to really get our staff to perform at A level I was never able to get previously when I did it on my own. My first cleaning company. Oh, man, it was, you know, from a staffing perspective, it was a train wreck because I did not have high tolerance for people because if I'm a single mom managing two toddlers and a kid and the clients and all their whims and requests and everything, I do not have tolerance for someone who doesn't show up to work, calls in. Because, remember, I've been working since 15 also, so I did not have the same level of grace or tolerance or patience for people in that respect. But Seth, on the other hand, he's an extrovert.
Paul Alex
He's a nurturer.
Mary
Yeah, he's very good at engaging. He wants to engage with people in a different type of way. And so he was able to keep the staff growing, to keep up with the growth of the business and really engage and get those. Those. Those workers to care because they gave their best. They were so loyal to us. Even when they were offered jobs by our clients, they wouldn't take it. The clients would call and be like, hey, I don't know, you must be great bosses, because your worker won't even take money from me and come. Because Seth always made them feel valued and important. And so knowing what your partner's strengths are and then leaning into whatever your strength is and letting them lean into theirs and keeping that balance, that's what I would say.
Paul Alex
It's key. It's key. You gotta learn as a leader of an organization or leaders as an organization to really value your employees. And I think it goes back to your story, dude, of your first job. Right, true. You know, they didn't have you feel valued, and now you take that and you're like, dude, I don't wanna have my employees. Employees feel this way.
Seth
Right, Exactly.
Paul Alex
Yeah. So how do you build up that value where they're like, dude, we don't want to leave.
Seth
They're great leaders, to be honest with you. It's a lot of it, I think, is just treating people how you want to be treated and knowing how you've. Like, if you've worked for somebody in the past, if they didn't treat you, great, knowing that you don't ever want to devalue somebody like that. You really place an emphasis on it. But more so than just connecting with the person, like, you know, just maybe even a text message or a call. What I noticed that I really would do is especially to kind of like, raise the baby birds so they could fly. I Would, I would ask them questions and like, hey, you know, how's this? How was your first day? How did, how did this go? You were training with so and so, how did that day of training go? Is there anything that basically you would change? And then every single time that somebody gave me any type of feedback, if you, if it was obviously positive feedback is great, but almost negative feedback is better when you're trying to train somebody because you want to know how you can make that experience better for the next person. Especially in a service based business where the client, the customer, you're trying to gain 110% with them. Not 85, not 75, not even 95. You want them to have an excellent experience. If you're hiring staff that doesn't have a high enough expectation, they're not going to do a good enough job.
Paul Alex
Yeah.
Seth
So from a perspective of valuing the person individually and then just getting feedback from them, I thought that was pretty simple. And when I had my previous business, my landscaping lawn service business, I learned a bunch. I mean, I learned a ton. I had that business for about nine years from start to finish, and I ended up selling the company. But I made sure when I sold that company that each one of my staff members either had another job or were going to stay with the company. And you know, I, because I value them, I put that value into them. And I believe that I've kept that throughout the rest of my life. And even as Mary was saying, we had staff members that people would directly try to contact them and say, hey, come work for me. I'll pay you this amount. And they'd be like, no, you can contact Mary and Seth. So I think that was kind of like a testament or a testimony to what we would build into our, into our staff members. Just that value that we would try to put into their lives so that, you know, they did their best, they had a great, solid job and they liked it. And if they had anything to say that was negative or anything, I would openly have a conversation with them about it. And I would take their advice.
Paul Alex
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Seth
Well, we also did pay much higher than industry standard. Whenever we would post our jobs, we would do interviews and we paid at least 50% or more higher. I looked pretty constantly. I looked at what the other companies were paying. Some of the companies, we actually were paying double what our competition was paying their staff members. But another thing that we did also is we paid higher, but we did more thorough interviews than I think a lot of other companies do. A lot of other companies, they want a body to fill a spot.
Paul Alex
Right.
Seth
We would actually ask questions. And then for the first two weeks, sorry, I'm taking the spotlight.
Paul Alex
Oh, you're fine.
Seth
For the first two weeks we would, you know, we would show up on the, on some of the job sites, especially with the new hires or I would get one of our seasoned staff members that was a, a solid trainer to show up, check everything, answer any questions they had. We wanted to make sure that experience was like the best experience for them. So I do think paying higher and in the combination of several other things worked, worked really well for us.
Paul Alex
Oh, for sure, for sure. And, and Mary, what do you think about that?
Mary
Well, in the first cleaning company I had, I did both sides. I first paid them, you know, whatever the average pay rate was. And then I tried testing, paying them a little more. But because at that time as a single parent with three young children and I had the staff at that cleaning company and I had the clients to manage, I was spread too thin. So I would try like, oh, I'm going to Try to pay them a little more and see, you know. But at the end of the day, me being somewhat introverted, however many conversations I had in that day, at the end I was thinking done. So I was not, you know, I didn't have the energy to put into staff at the end of the day and do these phone calls and texts that Seth would do. So just paying them only is not the ticket because they. It has to be a comprehensive approach. They have to both. We wanted to be the top cleaning company that anyone would come to work for because we want to be number one and we were number one in that area. But at the end of the day, you've got to both treat them right and pay them well. So. So your actions and your words both have to match up. Otherwise there's a disconnect there. Oh, they're paying me good, but they're not talking to me right. So it has to be both, I think. And that's where you're gonna get the cream of the crop of staff for your company.
Paul Alex
I love that. I love that. I mean, that's so much knowledge from experienced operators like your guys yourself. So here at the level up, we love to help our audience with self help, leveling up their mindset. So coming from two experienced entrepreneurs that now have exited their own companies now you guys are married, have kids, you guys are into your faith. I mean, you guys are living life by design. I like it.
Mary
Amen.
Paul Alex
I like it. So what would be some words of advice you would like to give the audience or someone who right now wants to start a company and they just don't know how? Right. What would be some words of advice to level up their mindset to help them start?
Mary
Well, I would say my first is always going to be make. Make the Lord your God. Make him God over your life. That's going to be my number one for everything. Okay. And then I'm going to say, what are the dreams deep in your heart that you think are unachievable or you just buried away because you just thought there's no way. You know, somebody said like the. The richest place in the world is the graveyard because that's where so many dreams die. You have a dream in your heart somewhere. Figure out really, what is that? I mean, I have a dream that's huge and that's our massive purpose for business is we want to see stadium revivals in America and I want to fund them ourselves and never ask people for donations. That's going to cost millions of dollars. That's the why behind this business now and to get to the level we want to be able to maintain that level is because we want to do these massive crusades in America that we want to pay for. So we want to have the freedom to say what we want to say and not be at the dime whim of anyone else. So if you're listening right now and you have a dream, I would say figure out what is that dream you buried somewhere deep down. Figure out what that is and get crystal clear. And don't listen to the conversation in your head and you will never do that. Or you, you can't do that. No, that's a lie. You can do whatever you think you can do. Because even Henry Ford said, whether you think you can or you think you can't, either way, you're right. So figure out what is that dream you have. And then just honestly, I would ask God help me to get. What are the steps I need to take? What is the plan of action to get to this goal and align my life with your plan to prosper me? Because it's there and God is real. I will say this one more thing. I know this is a business podcast, but I've seen Jesus Christ four times in my life. He has appeared to me starting as a child and all those times I was sober and awake. So I know God is real and he has a plan for all of our lives. So we just have to realign with his plan and then figure out what are the steps. Every day you take a step towards that. Whether it's read a book on business, learn SEO, learn paid ads, learn website, or hire someone off fiverr for 100 bucks to make a website for you. You know, I mean, there are steps you can always take. There's. It's. Dan Kennedy said there is always something you can do in business. There's always something you can do. So that's what I would say.
Paul Alex
Love that. Seth, what do you got, man?
Seth
How do you follow that one? Well, let's see. As we talked about before, the biggest thing that I would say is the mindset. If you have the positive mindset that you can do something, then you can actually do it. If you think you can't, if you listen to the naysayers, if you listen to. I, you know, I hate to say this on the air, but I had family members who told me, oh, that's, That's a crazy idea. You shouldn't do that. And, you know, when I was. I want to say it was my. What would have been My first year of college, I was making like five times what somebody graduating from college was making. And I was 18 years old. And so a lot of that is, you know, a lot of people want the security and the safety of having a 9 to 5 job. And although that is good, if you can imagine a better life for yourself and if you can take control over that, you can achieve it. Knowing that you can achieve it, I think is the kind of like the basic step that everybody has to take first is knowing that you can do something that you put your mind to. So my advice, I guess without going into Mary's answer, would just be just, just do it. Just know you can do it and accomplish it. So if, you know, if you want to, you know, if you want to basically be successful in business, you have to take that first step in mindset. So that would be my advice.
Paul Alex
Boom. And that is the level up with Seth and Mary. Guys, where can my audience find you?
Mary
You can go to growmybiz3.com and check out our webinars on business scaling remotely. You can listen to our podcast at GrowMyBiz and you can find our Facebook community at the Millionaire Remote Business Scaling Group. And if you want to work with us directly and have us work inside your business, you can go to growmybiz2.com Love that.
Paul Alex
Love that guys. Leave a five star review on Spotify, Apple Podcasts and on YouTube. We are currently ranked number one in business because of you guys. The 4 million downloads that we have on a monthly basis, guys. With that being said, this podcast and this interview with Seth and Mary are gonna change lives. Make sure to check out their podcast Grow my Biz. Grow my Biz. Check it out guys. Let's get it to number one. Alright guys, this is Paul, Alex, the level up. We'll catch you on the next one. Peace. And Doug, here we have the Limu emu in its natural habitat helping people customize their car insurance and save hundreds with Liberty Mutual. Fascinating. It's accompanied by his natural ally, Doug. Limu is that guy with the binoculars watching us. Cut the camera. They see us. Only pay for what you need@liberty mutual.com Savings ferry unwritten by Liberty Mutual Insurance Company affiliates excludes Massachusetts.
The Level Up Podcast w/ Paul Alex
Episode: The Power of Prayer in Business: How Seth & Mary Scaled, Sold & Found Peace
Host: Paul Alex Espinoza
Guests: Seth & Mary
Date: October 25, 2025
In this insightful and heartfelt episode, Paul Alex welcomes entrepreneurial couple Seth and Mary to discuss how faith and prayer have shaped their journey in building, scaling, and selling multiple businesses — all while navigating parenthood, adversity, and mental health struggles. The discussion delivers honest, actionable advice on starting a business, the importance of mindset, operating as a couple, and how prayer and faith grounded their success and resilience.
Mary (on overcoming depression and purpose)
“The Lord gave me a vision while I was driving that saved my life. He revealed himself to me in a way that made me understand God is real.” (19:03)
Paul Alex (on the illusion of success):
“It was the best financial year of my life. But that doesn’t matter when you lost yourself.” (18:10)
Mary (on teaching business):
“Once you know how to do it, you’re not at the mercy anymore of an ad agency doing it for you…that’s a valuable, powerful skill set for business owners.” (25:06)
Seth (on advice for new business owners):
“Just do it. Just know you can do it and accomplish it. …If you want to be successful in business, you have to take that first step in mindset.” (51:42)
Mary (encouragement):
“Whether you think you can or you think you can’t, either way, you’re right.” (49:09)
On Partnership:
“Figure out what are your strengths and your partner’s strengths…lean into whatever your strength is and let them lean into theirs.” (39:40)
| Timestamp | Segment/Topic | |-----------|---------------| | 00:00-03:31 | Introductions, Mary and Seth’s backgrounds, humble beginnings, single parenting | | 03:31-07:49 | Parenting vs. entrepreneurship, leadership, consistency | | 11:31-15:08 | Practical steps to starting a remote cleaning business | | 15:29-18:42 | Mindset, business hardships, dealing with setbacks | | 18:42-21:29 | Struggles with depression, discovering faith, power of prayer | | 24:32-26:22 | Shift to online business, teaching others, why it matters | | 28:52-30:29 | Digital marketing tools/strategies: SEO, Facebook Ads | | 32:30-33:46 | Vision: mentoring 500 entrepreneurs per year, events, offerings | | 35:29-41:19 | Advice for couples, strengths-based partnerships | | 44:20-48:29 | Building staff loyalty, paying well, treating people right | | 49:09-53:08 | Final mindset & faith tips, chase your true purpose | | 53:14 | Where to find Seth & Mary (links and community invites) |
This episode stands out for its authentic discussion of both the emotional and practical sides of entrepreneurial life, the role of faith, and actionable advice for solo founders and couples alike. Seth & Mary blend spiritual grounding with business savvy — a holistic example of "leveling up" in life and business.