The Life Coach School Podcast

Episode #537: Weekly 1

Host: Brooke Castillo
Date: October 9, 2025

Overview

In this episode, Brooke Castillo introduces a three-part series called "The Weekly," exploring the core process she’s developed over 20 years to help people change their lives. The episode highlights the power and necessity of consistent, weekly self-coaching and learning, laying the groundwork for a new program she’s launching in 2026. Castillo emphasizes the critical role of repetition, application, and community support, and shares her philosophy behind the program's structure, content delivery, and pricing.

Key Discussion Points & Insights

1. The Core Structure of Lasting Change

• Three-Step Process:
  Brooke outlines her method as:

  1. Learning the tools of life coaching
  2. Repetition to embed these tools
  3. Application to create real-life results
  • "It's one, learning, two, repetition, and three, application." (01:00)

• The Importance of Weekly Commitment:

  • "If you want to commit yourself to working on yourself, working on your life, you need to do it at least once a week for at least an hour." (00:28)
  • She shares her personal experience with self-development, reiterating that the true transformation occurs not just by encountering new ideas, but by revisiting and applying them consistently.

2. The Major Breakthrough: Consistency and Community

• Motivation Fades Without Touchpoints:

  • Initial motivation thrives after a coaching session but declines within days. The weekly reset reinvigorates participants, keeping the momentum alive.
  • "What we saw that is if we could get them back on a call within seven days… it would invigorate them, reset them, so they could have the motivation to carry on." (09:20)

• The Evolution: From Podcasts to Scholars to Weekly:

  • Podcast listeners often feel inspired but get stuck at “learning.”
  • In her Self Coaching Scholars program, by switching to weekly coaching, clients achieved more significant, lasting results.

3. Program Redesign for Powerful Results

• From Courses to Ongoing Coaching:

  • Standalone courses drive short bursts of motivation (about seven days), but ongoing transformation requires a weekly touchpoint.

• The New Format: The Weekly Program

  • Coach-led group sessions every week via Zoom
  • Live and recorded access: Attend live or listen later on a private podcast feed
  • "Book bundle" for new clients: Includes podcast summaries and key tools (‘Life Notes’ and ‘Friday Coach Like’)
  • Sessions begin with a tool or concept, then open for coaching on any issue.
  • "No one will be confused because we'll go through the material in a way that ingrains it, that emphasizes it, and also applies it." (16:12)

• Access and Simplicity:

  • No login or complex portal; just a consistent Zoom link for live participation and a private podcast feed for recordings.

4. The Power of Group Coaching and Holding Space

• Group vs. One-on-One:

  • "Group coaching...way more effective than one-on-one coaching even. Because one-on-one coaching, it's so much easier to get locked into a spiral of your own thinking… When we do group coaching...the powerful energy of the group propels us forward." (42:42)

• Holding Space:

  • Coaches (and self-coachers) must create a nonjudgmental, unconditionally loving space for growth.
  • Brooke acknowledges how hard it is to extend such non-judgment to oneself.
  • "It's so much easier for us to give everyone else the benefit of the doubt, to love them, to not judge them. But when it comes to ourselves, we are often so much more critical." (39:40)

5. Structural and Business Decisions

• Simple, Elegant Pricing:

  • One-time fee of $597 for the entire year (no monthly subscriptions, fuss, or heavy marketing).
  • "I knew that I had to keep the price in the sweet spot low enough that it's a no brainer." (47:00)

• Brooke’s Personal Intentions:

  • Building a business model that allows her flexibility to travel, coach from anywhere, and minimal operational overhead.
  • Shares plans for getting married and traveling the world, and how the structure supports her life and her clients.

• Integration into Listeners’ Lives:

  • Flexibility to join live or listen at leisure.
  • Encourages pairing listening with movement for mental and physical health.
  • "You get your health on in terms of your body, but you also get your health on in terms of your mind." (33:40)

6. Forthcoming Content and Transition

• Preview of Next Two Episodes:

  • Will review concepts and tools central to the Weekly.
  • The regular podcast will stop in 2026; the new private podcast feed will continue with all coaching sessions and new content.

• Philosophy for All Stages of Change:

  • Whether aiming for “aggressive, big decision life changes” or subtle shifts, the Weekly is designed to serve both.

Notable Quotes & Memorable Moments

• On Repetition:

  • "I wouldn't continue it because there was no repetition...And what changed for me...was that I started listening to teachers apply their material live." (02:15)

• On Group Coaching:

  • "Someone else's issue told in a different context will have more of an impact because you won't be so caught up in your own programming…listening to someone else be coached is more effective even than you being coached personally." (37:30)

• On Holding Space:

  • "Your opinions are really none of your client's business. Your judgments are none of your client's business...you have to create a non-judgmental, unconditional loving space for yourself." (38:42)

• On the New Model:

  • "This is going to be like nothing else you've ever done. And with these three steps in the process, in the weekly process, anyone who wants to change their life a little bit will be able to do that quite effortlessly just by showing up to these calls by the end of the year." (19:00)

• On Simplicity and the Why:

  • "I'm definitely not doing this for the money. I'm definitely not trying right now to grow my business. I don't need to do it marketing wise in a certain way." (51:20)

Important Timestamps

• 00:00 — Introduction and the purpose behind "The Weekly"
• 01:00 — Three-step process: learning, repetition, application
• 09:20 — The importance of weekly reinforcement for sustained motivation
• 16:12 — Introducing materials and support for new students
• 19:00 — Impact for both small and major life changes
• 33:40 — Advice on pairing coaching with movement for mind-body health
• 37:30 — The power of group coaching and "holding space"
• 42:42 — Group vs. one-on-one coaching effectiveness
• 47:00 — Pricing model and the rationale behind it
• 51:20 — Brooke’s intentions and personal approach to the new model

Summary & Takeaway

Brooke Castillo lays the foundation for a transformative new chapter at The Life Coach School through "The Weekly." By shifting the focus from sporadic courses and podcast content to consistent, interactive weekly coaching sessions, she aims to generate enduring change for her clients. The episode underscores her core principles of repetition, application, and group/community learning, both in terms of personal development and the simplicity of business operations. Whether listeners are longtime fans or newcomers, the new Weekly format aims to offer clarity, support, and motivation, meeting clients wherever they are in their lives.

For more details or to join The Weekly, visit: lifecoachschool.com/weekly