For most entrepreneurs, consuming alcohol is a normalized social ritual. From networking, entertaining clients, and celebrating successes to relaxing with our friends and family. But as you’ll hear from today’s guest, alcohol is really just “attractively packaged poison” for our bodies. Even one or two drinks a night can slowly erode productivity, focus, and decision-making, costing millions of dollars over an entrepreneur's lifetime.

James Swanwick knows this firsthand. A former ESPN SportsCenter anchor, James walked away from alcohol in 2010 and saw instant improvements that transformed his life, health, and career trajectory.

Today, he’s the founder of Project 90, a neuroscience-based coaching program with a 98% success rate in helping executives, entrepreneurs, and investors reduce or eliminate drinking in just 90 days. He’s also the author of Clear, a practical guide to quitting alcohol without AA, rehab, or willpower.

In this episode, you’ll hear the shocking financial and personal costs of drinking—even in moderation—and why going alcohol-free gives high performers and entrepreneurs an ‘unfair’ competitive advantage. James also shares the science behind alcohol’s impact on the brain and body, and how eliminating or significantly reducing alcohol from your life can multiply your clarity, relationships, and wealth.

In this episode, you’ll learn:

1.) Why having just one drink a day can quietly destroy your health, relationships, and wealth.

2.) The neuroscience-backed framework with a staggering 98% success rate that James uses in Project 90 to help entrepreneurs and executives eliminate alcohol and unlock peak performance.

3.) What James calls the “Lost Revenue Calculator” to demonstrate how much an entrepreneur who generates millions in revenue each year could benefit from an alcohol-free lifestyle.

Show Notes: LifestyleInvestor.com/259

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