Podcast Summary: The Lindsey Anderson Show – Episode “[Encore] Posting on Social Media Is Not Marketing”

Release Date: February 11, 2025
Episode: 50
Host: Lindsey Anderson
Description: In this milestone 50th episode of The Lindsey Anderson Show, host Lindsey Anderson delves deep into the misconceptions surrounding social media marketing for online businesses. Titled “Posting on Social Media Is Not Marketing,” this episode dismantles common pitfalls and provides actionable strategies to transform social media efforts into effective marketing tools that drive client acquisition and business growth.

1. Introduction to the Episode

Lindsey Anderson opens the episode by celebrating the show's 50th installment, emphasizing the importance of honesty and practical advice in building and scaling online businesses. She highlights the prevalent issue in the online business industry where many promise quick riches through simplistic marketing systems, neglecting the foundational elements required for sustainable success.

Lindsey Anderson [01:01]: "There's a real rampant problem in the online business building industry. You have a lot of people that are saying, hey, get rich quick. All you need to do is implement my marketing system and all of your dreams will come true."

2. The Core Thesis: Posting ≠ Marketing

The central theme of the episode is the misconception that frequent social media posting equates to effective marketing. Lindsey argues that merely posting content without a strategic approach fails to convert followers into paying clients.

Lindsey Anderson [01:01]: "Struggling to build an online business? You might be posting every day, interacting regularly, but if you're not attracting clients, you're missing the mark."

3. The Three Pillars to Scale an Online Business

Lindsey introduces three critical components essential for scaling an online business:

a. Strategy

A well-defined strategy is paramount. This involves knowing how to monetize, determining what content to post, and understanding what attracts high-quality clients.

Lindsey Anderson [02:30]: "You need a strategy on how to make money. You need a strategy on what to post on social media like a business owner, not an influencer."

b. System

Consistency is key to building a high-quality social media following. Implementing systems ensures regular, strategic content creation and sustained business growth.

Lindsey Anderson [04:15]: "The only way to achieve consistency is through a system. You got to know what you're doing every day, every month, every week and every year to make sure your business stays profitable."

c. Sales Focus

Many online business owners overlook sales, focusing instead on peripheral activities. Lindsey emphasizes that mastering the art of sales is crucial for converting followers into clients.

Lindsey Anderson [05:40]: "Sales is truly the answer to all of your business problems. Learning to love sales calls, learning the art of sales, and clearly communicating to your customers."

4. The VEMS Model: Transitioning from Influencer to Business Owner

Lindsey introduces the VEMS model, a framework to shift social media strategies from influencer-style posting to business-oriented marketing.

a. Vibe

Establishing a consistent brand personality is essential. Share a few personal details to connect with your audience without oversharing.

Lindsey Anderson [09:20]: "Pick two or three personal details from your life that you're willing to share on social media so that people can relate to you."

b. Experience

Showcasing client stories allows prospects to envision themselves benefitting from your services. Lindsey advocates for the "seeding" method, where client successes are shared authentically.

Lindsey Anderson [11:50]: "If your prospects can see themselves in your client stories, they will absolutely sign up for your services."

c. Methodology

Demonstrate a clear, step-by-step plan to solve your clients' problems. This builds trust and makes your offerings more compelling.

Lindsey Anderson [14:10]: "The more you can rely on a 1, 2, 3, 4, 5 system and showcase that system on social media, the easier it will be to make sales."

d. Skills

Avoid merely showcasing skills or quick tips that don't translate into long-term client relationships. Focus on demonstrating how your expertise leads to tangible results.

Lindsey Anderson [17:05]: "Those individuals that are really posting skills can get a lot of social media followers but get very little sales."

5. Implementing an Iterative System

Beyond the VEMS model, Lindsey stresses the importance of an iterative system for social media marketing. This involves:

• Batch Creating Content: Plan and produce content in batches to maintain consistency.
• Analyzing Results: Regularly assess what content performs well and why.
• Continuous Improvement: Adjust and refine strategies based on performance data.

Lindsey Anderson [19:00]: "You need to batch create this content. You need to put it out, look at the results, and tweak and improve upon what was already working."

6. The Unlaunch Method: Mastering Sales Conversion

To effectively convert social media followers into clients, Lindsey introduces the "Unlaunch Method." This strategy focuses on:

• Weekly Conversion Events: Host regular events aimed at converting leads into clients.
• Selling Webinars: Unlike traditional teaching webinars, these are designed to directly sell high-ticket services.
• Recurring Sales Processes: Develop systems that allow for repeated, scalable sales conversions.

Lindsey Anderson [18:45]: "The Unlaunch Method is going to be the perfect way for converting those individuals off of social media and into your programs."

7. Call to Action: Unlaunch Method Workshop

In celebration of the 50th episode, Lindsey promotes her upcoming workshop, the Unlaunch Method Workshop, which will delve deeper into the strategies discussed. She encourages listeners to join to gain comprehensive insights into building a legacy online business.

Lindsey Anderson [20:00]: "Make sure you get signed up for the Unlaunch Method Workshop by going to theunlaunchmethod.com."

8. Conclusion and Community Engagement

Lindsey wraps up the episode by thanking listeners for their support and encouraging them to leave reviews. She reiterates the importance of implementing the discussed strategies to achieve more time, money, freedom, and impact in their businesses.

Lindsey Anderson [20:29]: "Cheers to you and your success."

Key Takeaways

1. Posting Alone Isn't Enough: Regular social media posting does not equate to effective marketing or client acquisition.
2. Three Pillars for Scaling:
   • Strategy: Clear plans for monetization and content creation.
   • System: Consistent processes to maintain and grow the business.
   • Sales Focus: Emphasis on sales techniques to convert leads into clients.
3. VEMS Model: Transition from influencer-style to business-oriented social media presence by focusing on Vibe, Experience, Methodology, and Skills.
4. Iterative Systems: Continuously refine your social media strategy based on performance data.
5. Unlaunch Method: A comprehensive sales conversion strategy essential for turning social media followers into high-ticket clients.
6. Actionable Steps: Implement structured content creation, share authentic client stories, demonstrate clear methodologies, and focus on sales-enabled events.

Notable Quotes with Timestamps

• On Misconceptions in Online Business:

  Lindsey Anderson [01:01]: "There's a real rampant problem in the online business building industry. You have a lot of people that are saying, hey, get rich quick."

• On Strategy and Business Posting:

  Lindsey Anderson [02:30]: "You need a strategy on how to make money. You need a strategy on what to post on social media like a business owner, not an influencer."

• On Sales Excellence:

  Lindsey Anderson [05:40]: "Sales is truly the answer to all of your business problems."

• On the VEMS Model:

  Lindsey Anderson [09:20]: "Pick two or three personal details from your life that you're willing to share on social media so that people can relate to you."

• On Iterative Systems:

  Lindsey Anderson [19:00]: "You need to batch create this content. You need to put it out, look at the results, and tweak and improve upon what was already working."

• On the Unlaunch Method:

  Lindsey Anderson [18:45]: "The Unlaunch Method is going to be the perfect way for converting those individuals off of social media and into your programs."

Final Thoughts

In this landmark episode, Lindsey Anderson provides a no-nonsense guide to transforming social media from a mere posting platform into a powerful marketing and sales tool. By adhering to the three pillars of strategy, system, and sales, and implementing the VEMS model alongside the Unlaunch Method, entrepreneurs can build scalable, impactful online businesses. This episode serves as a vital resource for anyone serious about elevating their business through effective social media marketing.

Connect with Lindsey Anderson:
For more insights and tools to scale your business, visit lindsaya.com and join the upcoming Unlaunch Method Workshop.