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Lindsay Anderson
Are you ready for next level growth in your business? Welcome to the Lindsay Anderson show where we pull back the curtain on the exact strategies, tools and mindsets that build million dollar empires. If you're hungry for more time, more freedom, and a whole lot more impact, you've come to the right place. Buckle up because we're about to ignite your business journey. Now here's Lindsey.
Hey everyone. Welcome to this episode of the Lindsay Anderson Show. I am so excited for today's guest. Today I'll be speaking to Ms. Tamara Thompson, the host of Broadcast yout Authority TV who has invested in over 25 companies. As the CEO of Broadcast yout Authority, she helps brands establish industry authority through strategic micro content from podcasts. Her video marketing career began in 2013 with serious take Productions, achieving viral success and festival acclaim. Tamara now shares her expertise on stages and platforms, focusing on content strategies and AI driven growth. I'm so excited to welcome her to the show today. Tamara, welcome to the show.
Tamara Thompson
Thank you so much, Lindsay, for having me. It's great to be here.
Lindsay Anderson
So before we really dive into this interview, what are you known for?
Tamara Thompson
There's a couple of different things that I've known for. The way that it started, obviously now it's more on the lines of podcasting, content marketing things in that realm. But before it really started evolved into that, it was actually I was an award winning film director in Seattle, Washington and I had multiple film sellout and film festivals and then also I had films acquired by Indiflix. And so I was very known in the filmmaking space in Seattle before I moved to. I now reside in Arizona. But that's really what I was known for first before evolving and starting a production company and then also shifting and going into the content marketing space later on, which is now what my.
Lindsay Anderson
I really. You caught my attention online and we connected around. I love these podcast tours that you go on and you get people set up with these visual podcasts. You bring a lot of people in. Can you tell us just a little bit about that?
Tamara Thompson
Yeah. So our agency focuses on different aspects of the podcasting realm. The podcast tour opportunities are really for those that we cater to. On those side of it. One is for founders, leaders, thought leaders, even authors, speakers that are looking to get booked on other podcast shows. We started this virtual podcasting tour experience where you were able to build relationships with multiple podcast hosts in different categories for the specific niches that our clients are looking for to get them booked on shows virtually. And through the experience of that, we provide a bonus opportunity for our clientele to come in and be featured on our show as well for broadcast your authority. So it's a cool experience because that experience we actually bring people into our partnership that we have with SiriusXM in Las Vegas and they get to be featured in that. It's a beautiful studio space. Our show gets over 50,000 unique viewers just to our YouTube channel each month. We get tens of thousands of downloads to the audio podcast as well. So it's a great positioning tool, a great feature to be able to get booked on other people's shows and those on the virtual tour. We make sure that we book our clients on podcasts that make sense for their brand, but also are ranking in the top 1 to 10% in the categories that they choose to go towards. So it's very important because we've built this big network of people to say, hey, this would be a great guests for your show.
Lindsay Anderson
And I love that. And so basically you're really utilizing these relationships and like relationships is a big part of your strategy. Can you speak more about that?
Tamara Thompson
So this is just came naturally to me over the years just as a person to connect the dots. And then all of a sudden people started calling me the Connector as my nickname behind the scenes. And then one of my buddies, Vince Reed, he was like, you should just create a course called Connect like a Baller. And I'm not quite sure that fits on brand for me, but I do like that. I don't really necessarily want to create courses and things like that, but I really should leverage how I approach people and build relationships and provide value first and open the doors for people so people understand memorable experiences or just remember people in general. And so we started building our network and then people just, we started hosting events back in 2014. And so people would come in, they just always remember the experiences that we put on. And so we still have people over the years that are like, oh my gosh, I remember this event that, you know, Tamara's team had in 2019 and I met so. So all these people are just connect over the years and they're still colleagues, friends, business partners, things like that. And so like just building relationships is extremely important to me. And you can tell when people are actually go givers and they actually preach what do what they preach. It's about finding those people that are really in your tribe and that sense. And we've really built that community out with people that actually have mission driven purpose, but also want to be profitable from their businesses. So there's different sides to that set. We love to build relationships and create JV partners and understand what people do. So it's like saying, hey, Lindsay, how can I help you? Um, who. Who are the people that you would really like to connect with? Can I introduce, you know, more people to your show that could build relationships and they might actually be prospects for you as well, or see how those relationships form? So that's really one of the things that's been really important, and that's how we build a very big network at this point in our podcasting community. So very grateful for that.
Lindsay Anderson
Yeah, it shows how much you care about these connections. That's one of the things that I like most about podcasting is it really opens the door to get to know and expand your sphere of influence. Cause you get on calls like this and you actually have face to face time and get to know each other. So it's one thing that I love about the podcasting world in and of itself. But I want to ask you today, Tamara, you have great listenership, great numbers. What are your top strategies for promoting your podcast and to grow its listener base?
Tamara Thompson
That's a great question. The way that we really took off was something that actually came from my origin story. So when we were leveraging our production company years back, what happened was it all evolved. And I didn't even realize it till later on, but when YouTube came out, we're always like, what is this YouTube beast? Like, I want to tackle this thing. And so we turned around and we actually directed quite a few documentary films for celebrities, influencers, entrepreneurs, business owners. And that was our focus with the production company that we had. And it was to tell that story that was inspiring, that was impactful, that was creative, that was comedic, whatever it was for that brand. We created these brand trailers that led into a full length story, which was a documentary. And so what happened was we literally had some clients and this was back in like 2012. And the same format that we utilize on our podcast service side currently, same methods that we use for reach and things like that for our podcasting clients. Now we know em as YouTube shorts, reels, TikTok. Back then, of course, we're calling it teaser videos, trailer videos, things like that. And there was one client, we put up a video and we just. We weren't quite sure what we were doing at that point. But we're trying to test out YouTube and its algorithms and the suggestion to reach more people on YouTube specifically. And then one day we uploaded a video. We came back like 10 days later. We're like, oh my gosh, it has 880,000 views. We're like, what? So we're like, okay, let's evaluate this. What did we do to allow this to happen? So what happened from that video took off and then we uploaded similar teaser videos. Those started to take off and we led them back to the full length documentary so people could either purchase, rent or view or buy the packages that were involved with the screenings and things like that. We started doing that for other clients, started figuring it out, started to see what people liked, started using their methods of tagging and SEO and things like that. And then they all started taking off. And we're like, this is awesome. We got really YouTube geeky. And we do the same thing today. Because what happened from that experience is Indie Flix ended up finding us and acquiring multiple of our films from the production company side. And then I went into the speaker realm and started training and with our films won a bunch of awards. And then we decided that we wanted to actually focus on something different. We were like, how can we work with more people on a consistently consistent factor, a subscription model that can be more consistent content? So light bulb went off. We're like, what about video podcasts? We can do a similar thing where it's your podcast teaser. And this was before podcasts were really starting to take off. And so one of the ways that we really share to actually reach people is one to have your a video podcast and place it on YouTube first. Because when you optimize it correctly, you have the opportunity to pay attention to the data. So each of our clients that we work with, the team, is in there every 30 days checking the report, seeing what took off, which shorts took off, what titles did well, which guests did they have on the show that was willing to share out, that maybe also had influence that took off? Could that, could we recommend to them to have an encore with that guest? So when this go goes live, of course I'm going to promote your show, I'm going to share it on our channels, accept collaborations, do whatever I can do to help support you and your show, because I'm grateful enough for you to invite me on your show. And so that's one of the main methods, is just paying attention to the data, especially YouTube first. And then also the categories on the audio podcast side. Which category is this podcast in? Is it in business category? Do you want to try to rank in this category? Another way to reach more people is to consist ask for reviews each month. That's another way to get your audio Podcast to get an expanded reach as well. So I would say those are probably my few top pieces on more of a data driven way. But that's really how people can get their message out there with podcasting more.
Lindsay Anderson
That's the way, right? You do what you can and put an iteration out there. Then you review the data and see what works and do more of that and try to improve on that and just really take a data approach to the whole thing and just get incrementally better.
Tamara Thompson
I think that people get into this flow, right? And sometimes even when people work with agencies, right? You're just like, rinse and repeat. But are people actually paying attention to that data each month? If you're doing content and it's just stagnant, right? And you're like, okay, like I haven't necessarily gotten new leads from this strategy. Definitely look at alternate ways to actually create the content. Are there different keywords where there's certain reels that took off? Certain types of guests paying attention to that can also fun with YouTube because you can see that data. You're like, okay, so this topic took off like how to scale your business with podcasting. This is an example. So we're like, okay, so the words that took off are business and scaling. Maybe you have other episodes like how to scale your business with email marketing, how to scale your business with XYZ because you saw another piece of content on your channel take off. We did something very similar in the beginning because I had another show in the very beginning before we started Broadcasting Authority and it was called Video marketing for business. And the reason that I selected it was because I knew Video marketing for business was a long form keyword that was also searched on YouTube and Google over a thousand times a month. So each time that we applied something, the show started to rank the content started to rank on the playlists on the YouTube channel, not for just purpose of the podcast name. When we create a separate playlist for the keywords Video marketing for business, then we turn around and created different video segments. Video marketing for Business 101, video marketing for business for brick and mortar, things like that. So you create those topics that you know your channel is already resonating with on your show and then just pay attention to that. And that's usually helped a lot of people.
Lindsay Anderson
Yes. You just want to make sure that those search engines and that people can find you when they're, when they're utilizing the places that they search. Can you expound us a little bit more on the social media strategy in Terms of shorts and reels. So like, give us some tips on. We have a full podcast episode. We've published that on streaming platforms as well as YouTube. What's my strategy for social media now?
Tamara Thompson
That's a great question. So like an example, let's say you have your video podcast. Let's say it launches on Tuesdays and you're like, you definitely want at least five reels or shorts to promote at least Monday through Friday for the show. So you're driving it back to specific links the first 48 hours. Let's say you post a reel on Instagram and you want to drive people back to watch the YouTube video first because it's important to get traction to YouTube channel within the first 48 hours of launching a video podcast. The cool thing though is when you have the aspect to be able to control how many pieces of micro content that you actually cut up and post. There's certain platforms that just are like, we like higher frequency. So let's say you do one reel on Instagram because Instagram also likes lifestyle and other things as well. So you might be like one post a day is towards the podcast, right? So the first one's going to YouTube. The second day you have another reel go out. Let's say you want to promote it to the Apple podcast link. So you want them to listen to the audio podcast. So you're getting audio downloads and traffic to your YouTube channel. We know currently right now that TikTok and YouTube shorts like Favor doubling up on the posting content. So let's say you want to do at least two posts a day on YouTube shorts and TikTok to allow for subscribers to come in. Because currently with the information that we've gathered, right now shorts actually are at about a 67% rate for new subscribers. So what I'm saying is the YouTube shorts that come in, the majority of new subscribers come in at the 67% people watching your content, which is great because they're like, oh, okay, I like it. It's short enough to consume. I think I like her. I'm gonna, I'm gonna subscribe to her YouTube channel. But a good thing to look at though too is when you are doubling up on the frequency for certain channels like YouTube and TikTok. And maybe you're doing one post or reel a day, Monday through Friday for your show on the podcast, but doing lifestyle stuff throughout the rest of your Instagram or other tips and tricks. The cool thing about it though is we have on this the side note of being able to hire the frequency on things like YouTube and TikTok. Another thing to watch is the watch time. So the watch time is a very important factor to get more people to come to your channel. Because all of a sudden you go into the back end of your YouTube channel and you'll see watch time and you'll see your average watch time based on shorts and long form content. Those shorts of course, under 60 seconds, long form content, anything over 60 seconds. If you have a short on there, that's from your podcast and it's an average watch time of 27 seconds. YouTube has spoken. It says, hey Lindsay, we want your next pieces of content to be 27 seconds or less because YouTube will actually recommend and suggest your content at a higher percentage. You might be at like a 47% suggestive rate back there. And then you're like, oh, it's saying that my top performing Earth, 27 seconds. So I'm gonna start posting content that is 27 seconds. Do that. And then all of a sudden you're jumping up to 80% being suggested on YouTube. So that's one of the main things to pay attention to with that strategy on depending on the platform, basically.
Lindsay Anderson
I love that. I love how DataDriven, as you said, YouTube has spoken. Go and read the data and then just do what it says.
Tamara Thompson
I think it's funny too because a lot of people, I had a conversation with somebody the other day and they have a show that they do only twice a month and but it's an hour long show. And I was like, do you know what the back end data says? What's the average watch time of a video? And they were like, I think it's only like 15 minutes. I was like, are you open to having more consistent show and make them into part one and part two of those. So like as long as you find a clear cut that we're obviously going to tune in next week to the other half of this exciting episode. It's also the consistency and the frequency volume too. So people, when you have a show like we suggest, always have a weekly show. Find a way that can fit in with your timeline and timeframe. Batch, record content, batch record your interviews if you can, so you can set them up back to back so it's less time on you to record your show. And they were like, oh, we didn't really think of that. They're like, we don't wanna put more shows on the host. I was like, you don't have to just split it up. So it's part one Part two. So you have a weekly show going out or episode that's about 30 minutes. Because if your average watch time is 15 minutes, YouTube might not suggest your content. So our show's 30 minutes. It's a great consumable. Unless you're like Joe Rogan or somebody out there that can do two, three hours. When you have that following, when you have that ability, go for it. But when you're first building out your channels, pay attention to the watch time too. Because YouTube will reward over time based.
Lindsay Anderson
On the numbers and the data can you speak to. So yes, 30 minutes, I've also found is a really great episode time. But you have in terms of business owners and using your podcast as a lead generation source, can you speak to those solo interviews versus guest appearances and how you like to split those up and your philosophies around that?
Tamara Thompson
Yeah, that's a great question. We actually recommend it. Obviously a lot of people like to do interviews, but I actually suggest splitting up your content because you want people to be attracted to you as a leader, thought leader, expert, and drive business back to your business. Right. I think a lot of the times people end up coming in and they might have a guest and maybe they're not the best interviewer. Right. They might let the guest run the show. They just having a conversation. You're great because you've got strategy, you've got structure with certain types of topics that you're like, hey, we're going to talk about this and this. That's exciting to me because you've got structure. Like you were prepared pre interview prep stuff for the guests. That's awesome. But some people just wing it. And when you wing it like that and you're not stepping in as the authority, a lot of the time, you're not positioning yourself on your own show. So that's awesome. I think a lot of people miss out on that opportunity. But if they are doing the solo content piece, that's perfect because they can come back in and reposition themselves as the expert coming in. But when they're also doing the interviews as well, step back in. It's your show, you built the audience and we're grateful as guests to come in on the show. Just always step in with gratitude and just understand that, come in to share the value. But I think structure is very important to have list shows.
Lindsay Anderson
Can you speak to guest quality on a show like all guests aren't created equal, I would say, but what would you say to that?
Tamara Thompson
I always say there's like the podcast etiquette stepping into a show? Yeah, I think it really depends, like who you're bringing into the show. Is it a guest that you want to come in and build a relationship with that could potentially open up doors? Think strategically when you're inviting guests, right? Is it somebody that can come in and be a power partner? Is it a previous client that could vouch for you and provide an amazing story and case study? What type of guests do you really want to have on your show? Is it celebrities because you just want to be next to influence, or do you want to build a relationship to with other influencers that also will open up business opportunities or affiliate opportunities or JV partnerships? I think it's very important to be selective of guests, but just know who you want to have as a guest. What is the strategy? What is the strategy?
Lindsay Anderson
What is the whole intent behind this? And can you speak to what your experience has been having guests on your show and how that promotes the show growth?
Tamara Thompson
We have a unique structure to our show. The show is something that's much bigger than me and eventually it will not involve me. And that's because we're building a network to build, to scale, to sell. The whole method of the show is myself and three other co hosts that we rotate throughout the season. Some of them coming in, our power partner, JV partners, influencers, celebrities. Some of them are our clientele that come in as well, that are featured on the show. We're very strategic with who's on the show. Of course, the reasoning for that is because we're opening up our show in different hubs in different cities. We have a partnership directly with Sirius xm, so we record, have a flight every quarter to go over to Vegas. I don't live in Vegas, but we have a partnership and the SiriusXM Studios is there. We leverage that space and that partnership and audience. But the bigger idea is to, and we've already talked to who our power partners are in certain cities. They're going to start hosting seasons in other cities. So there'll be like a four different co hosts in different cities that will operate the show as well. So the show will get up to. It's currently at two episodes a week. The show will then get up to three, four, five episodes a week. It's never really about my face ever, about the brand, about broadcast, your authority. So a lot of people step in thinking that they're growing something, of course, to leverage themselves. But we have a different kind of strategy to build an overall network in that regard. So this year we're opening up meetups in different cities, which I will not be at the majority of those, but we've got brand ambassadors that will come in to help cater to that. But it's much bigger than myself being able to create a show that matters, that makes sense, that has the right types of people that we want to appear on the show. Founders that have scaled, companies that can help provide strategic advice. Some people have built stories from scratch and sold their companies. Everybody's got really cool stories that come into the show. It's unique experience, for sure, but that's really just the overall thing that we're focusing on. How can you make your show unique and different? And I was like, let's just not focus on me. Let's just focus on everybody else. So when we do that, we're collaborating with three other co hosts, myself, and then our Broadcast Authority page. So it starts to go out to multiple audiences. We've got so many people doing, like, really cool things, sharing out, and people get excited to not just be featured, but being the co host side of it, too, during a cool conversation. And we always prepare everyone ahead of time. We provide topics and suggested questions. But, of course, things turn into conversations. And so it opens up the doors. But it's awesome because at the end of the day, these people have gotten to know each other. They've gotten to know their backstory. They're talking backstage, they're talking in the green room, they're talking at lunch, they're talking at dinner. And a lot of relationships tend to build from there. And then we just start opening up the doors and making introductions at dinner to other people. So we're like, literally sitting next to another co host and hey, I actually learned more about your story today, Lindsay, so I want to connect you with, so. And the whole side of actually just having a show is building a network versus, like, just the show. But it allows for people to come in and still share their offers, their lead magnets, their books. But it turns into so much more than that.
Lindsay Anderson
Yeah. And I think that really just winds up on what we were talking about at the top of the show, that podcasting is a really great way to build these connections and then strategically utilizing all those connections because you called yourself and really how to use that as such a strength to reach so much more people, to build your business and to be able to sell this off. So I think I really appreciate you coming on the show today and expanding on that and how powerful podcasting can be and who you can meet through podcasting and all of the opportunities past that. So thank you so much for coming on the show. Before I let you go, Tamara, I'm going to turn the time over to you. Let us know how to find you and anything else you want the audience to know.
Tamara Thompson
Thank you so much for having me today. I truly appreciate you and I'm excited to even build this relationship even further after being on the show and you coming on our show soon. Hopefully for myself. I love Instagram. I think Lindsay likes Instagram too. It's Tamara Thompson Official. Apparently Tamara Thompson was taken so at Tamara Thompson Official also at Broadcast your authority anywhere. You can basically follow our show at. Broadcast yout Authority on our YouTube channel is our biggest point. Please subscribe, check out some of our episodes. Let us know what you think. We always love feedback on that. Yeah, anywhere. Broadcast your authority or Tamara Thompson Official.
Lindsay Anderson
Thank you so much for being on the show. There you have it, folks. Another really awesome episode of the Lindsay Anderson Show. Thank you again, Tamara, for joining us on this episode of the Lindsay Anderson Show. Thanks to everybody who is listening and cheers to you and your success.
That's a wrap for today's episode of the Lindsay Anderson Show. If you love this episode, don't forget to subscribe, leave a review and share how you're leveling up your business. Want more? Connect with Lindsay Anderson and get the tools you need to crush your goals at Lindsey Za.
Tamara Thompson
Com.
Lindsay Anderson
Until next time, keep pushing, keep growing and turn those business dreams into reality.
Podcast Summary: The Lindsey Anderson Show
Episode: Leveraging Relationships For Business Growth With Tamara Thompson
Release Date: November 19, 2024
In this insightful episode of The Lindsey Anderson Show, host Lindsey Anderson welcomes Tamara Thompson, a seasoned expert in podcasting and content marketing. Tamara, the CEO of Broadcast Your Authority TV, shares her extensive experience in leveraging relationships to drive business growth, particularly through strategic podcasting and video marketing. This episode delves deep into effective strategies for scaling businesses, optimizing podcast reach, and building a robust network through meaningful connections.
[01:27] Tamara Thompson:
Tamara begins by outlining her professional journey, transitioning from an award-winning film director in Seattle with multiple successful films and festival accolades to a content marketing specialist. She emphasizes her shift to Arizona and the establishment of her production company, which eventually evolved into her current focus on podcasting and content marketing.
"Before it really started evolving and starting a production company and then also shifting and going into the content marketing space later on, which is now what my focus is."
— Tamara Thompson [01:27]
[03:54] Tamara Thompson:
Tamara discusses her natural inclination towards building relationships, earning her the nickname "the Connector." She highlights the importance of providing value first and fostering memorable experiences to cultivate a strong, mission-driven community. This approach has been fundamental in expanding her network and creating lasting business partnerships.
"It's about finding those people that are really in your tribe and that sense."
— Tamara Thompson [04:30]
[06:08] Tamara Thompson:
Tamara emphasizes the significance of a data-driven strategy in podcast promotion. She recounts her early experiences with YouTube, where analyzing viewer data led to viral successes. This analytical approach continues to inform her strategies, ensuring content is optimized for maximum reach and engagement.
"Each of our clients that we work with, the team, is in there every 30 days checking the report, seeing what took off, which shorts took off..."
— Tamara Thompson [06:08]
[10:19] Tamara Thompson:
Highlighting the critical role of watch time, Tamara advises maintaining optimal content lengths to align with platform algorithms. She shares how tailoring video lengths based on performance data can significantly enhance content visibility and recommendation rates on YouTube.
"YouTube will actually recommend and suggest your content at a higher percentage."
— Tamara Thompson [15:35]
[12:22] Tamara Thompson:
Tamara outlines effective social media strategies to complement podcasting efforts. She advocates for creating multiple short-form content pieces—such as reels and shorts—to promote each episode across platforms like Instagram, TikTok, and YouTube. This multi-faceted approach not only drives traffic to the main podcast but also attracts new subscribers through engaging micro-content.
"YouTube shorts that come in, the majority of new subscribers come in at the 67% people watching your content..."
— Tamara Thompson [14:00]
[17:30] Tamara Thompson:
Discussing the importance of guest quality, Tamara advises podcast hosts to be strategic in their guest selection. She emphasizes choosing guests who can add value, build meaningful relationships, and potentially open doors for future collaborations. This selective approach ensures that each episode contributes to the podcast’s authority and network expansion.
"Think strategically when you're inviting guests, right? Is it somebody that can come in and build a relationship with that could potentially open up doors?"
— Tamara Thompson [18:57]
[19:56] Tamara Thompson:
Tamara shares her innovative approach to building a podcast network that extends beyond a single host. By partnering with co-hosts in different cities and leveraging her collaboration with SiriusXM, she creates a scalable and dynamic podcast ecosystem. This strategy not only broadens the show’s reach but also fosters a community of influencers and thought leaders who contribute to mutual growth.
"The whole method of the show is myself and three other co-hosts that we rotate throughout the season."
— Tamara Thompson [19:56]
In wrapping up the episode, Lindsey Anderson and Tamara Thompson reiterate the power of podcasting as a tool for building connections and driving business success. Tamara encourages listeners to adopt a strategic, data-informed approach to their podcasting efforts and to prioritize relationship-building as a cornerstone of their growth strategy.
[23:52] Tamara Thompson:
"Broadcast your authority or Tamara Thompson Official. You can basically follow our show at Broadcast Your Authority on our YouTube channel is our biggest point. Please subscribe, check out some of our episodes."
— Tamara Thompson [23:52]
[24:48] Lindsey Anderson:
"That's a wrap for today's episode of the Lindsey Anderson Show. If you love this episode, don't forget to subscribe, leave a review and share how you're leveling up your business."
— Lindsey Anderson [24:48]
Harness the strategies discussed in this episode to elevate your podcasting efforts, build meaningful relationships, and drive substantial business growth.