Revenue looks great on a scoreboard.

But if your cash flow is a mess, your margins are thin, and your financials only get attention during tax season… that growth might be hiding a much bigger problem.

In this episode of Built to Scale, Matt sits down with Larry Rice, CPA, CEPA, and founder of RVG & Company, to talk about the financial blind spots that quietly keep business owners stuck, stressed, and scrambling.

They dig into why revenue is not the same as financial health, how fast growth can actually make bad decisions worse, and why your CPA should not be treated like an emergency contact you only call once a year. Larry also breaks down the numbers every owner should be watching, when to upgrade your financial team, and why clean books matter long before you look for funding, buy another company, or think about selling.

This one is for every business owner who has ever asked, "We're growing… so why does it still feel so tight?"

In this episode, Matt and Larry talk about:

Revenue vs. profit vs. cash flow
The financial numbers every business owner should know
Why growth can expose cracks instead of fixing them
How cash flow surprises sneak up on scaling companies
When to bring in a bookkeeper, controller, or CFO
Why tax planning should happen before tax season
How messy financials can hurt funding, acquisitions, and exits
The danger of taking business and tax advice from TikTok

If you're trying to scale without flying blind, this episode is worth the listen.

About Larry Rice

Larry Rice is a CPA, CEPA, and managing partner at RVG & Company, where he works with business owners on tax strategy, financial planning, and fractional CFO-style advisory support. Larry and his team help entrepreneurs get clearer on the numbers, avoid expensive blind spots, and make smarter decisions around growth, funding, acquisitions, and exits.

To connect with Larry, reach out through RVG & Company or contact him directly at lrice@rvgco.com or 954-233-1767.

Website: https://rvgco.com/
Facebook: https://www.facebook.com/rvgandcompany
LinkedIn: https://www.linkedin.com/in/lawrence-rice-38342aa/
Instagram: https://www.instagram.com/rvgco/

Built to Scale is a podcast segment from The Liquid Lunch Project, hosted by Matt, built for entrepreneurs, founders, and business owners who want to grow smarter, tighten operations, improve profitability, and build companies that can scale without chaos running the show.

Need capital before growth turns into a cash flow problem?

If this episode made you realize your business needs a stronger funding strategy, connect with Credit Banc. Matt and the Credit Banc team help business owners explore financing options for working capital, acquisitions, equipment, expansion, and growth opportunities before they're stuck scrambling at the last minute.

Learn more about how Credit Banc helps entrepreneurs access the right capital for the right stage of growth. https://tinyurl.com/3dh9vy86