The Living Your Legacy Podcast: Episode Summary
Title: Alana Beman on Building Beauty Empires & Empowering Through Education
Host: Rudy Mawer
Release Date: April 8, 2025
Introduction
In this compelling episode of The Living Your Legacy Podcast, host Rudy Mawer engages in an insightful conversation with Alana Beman, a trailblazer in the beauty industry. Alana, a multi-certified global master trainer and founder of Cosmopolitan Academy, shares her journey of transforming passion into a thriving business empire. Through candid dialogue, the episode delves into the challenges, lessons, and strategies that have propelled Alana to success, offering invaluable insights for aspiring entrepreneurs.
Alana Beman: A Powerhouse in Beauty Education
Alana Beman is introduced as a dynamic leader in the beauty sector. As the founder of Cosmopolitan Academy, she provides world-class education to aspiring beauty professionals. Additionally, Alana spearheads the Diamond Society, an initiative dedicated to helping women entrepreneurs build sustainable and thriving businesses while maintaining a balanced life.
Alana Beman: "I literally get paid to make women feel phenomenal. It's a win-win. It doesn't ever feel like I'm working." [03:52]
From Passion to Business: Building a Beauty Empire
Alana discusses the genesis of her business ventures, highlighting the gap she identified in the beauty education market. Despite offering comprehensive beauty courses, she noticed that many certification students weren't applying their skills practically. To address this, she launched the Diamond Society, aiming to bridge the gap between education and real-world application.
Alana Beman: "There is something called delegation. There is something called growth and scaling, which includes bringing in a team and building your community as you're building your business." [06:00]
Rudy draws parallels with his own journey in the fitness industry, emphasizing the universal challenges of transforming passion into a profitable business. Both entrepreneurs underscore the importance of mastering business skills to complement one's expertise in their respective fields.
The Crucial Role of Mindset in Entrepreneurship
A significant portion of the conversation centers around the pivotal role of mindset in achieving entrepreneurial success. Alana shares her transformation from fearing failure to embracing it as a stepping stone.
Alana Beman: "What I've learned from the failures has taken what I'm already doing and projected it forward in an even quicker manner." [11:34]
Rudy echoes this sentiment, likening the entrepreneurial journey to boxing—where resilience and the ability to bounce back from setbacks are essential.
Rudy Mawer: "If you're a good boxer, you get used to getting punched in the face because it's part of the sport of going in a ring." [12:32]
Both agree that cultivating a growth mindset is non-negotiable for sustained success.
Overcoming Challenges: Personal and Professional Struggles
Alana provides a raw account of her personal struggles, including growing up in poverty and leaving an abusive marriage at 28. These experiences fortified her resilience and fueled her determination to invest in herself.
Alana Beman: "If I'm going to invest, I'm going to invest in the only sure thing, which is myself, because that's the only thing I have control over." [16:20]
She emphasizes the importance of not trying to handle everything alone, advocating for delegation and team-building to prevent burnout.
Alana Beman: "I had to overcome mentally from my childhood... I don't have to be doing it alone. I can depend on other people." [10:00]
Business Strategies: Scaling and Delegation
Alana outlines the strategic steps she took to scale her business efficiently. She highlights the necessity of having a mentor—someone who has already navigated the entrepreneurial landscape and can provide guidance to avoid common pitfalls.
Alana Beman: "They were literally my business GPS to get to the next step." [06:00]
Rudy complements this by introducing his "80% rule," advocating for hiring team members who can perform tasks competently, even if they aren't perfect. This approach allows entrepreneurs to focus on growth without being bogged down by perfectionism.
Rudy Mawer: "If you can get other people in that can do 80% as well as you, that's a win." [10:40]
Embracing Failure as a Learning Tool
Both Alana and Rudy discuss the inevitability of failure in the entrepreneurial journey. Alana shares how initial business setbacks redirected her efforts towards more lucrative opportunities, reinforcing the idea that every failure carries a lesson.
Alana Beman: "I've had many failures, but they've all catapulted me into a new direction." [11:14]
Rudy likens this to developing a "bulletproof" mentality, where entrepreneurs become accustomed to setbacks and use them as fuel for future endeavors.
Rudy Mawer: "That mindset is like a bulletproof vest for the entrepreneur." [19:14]
Legacy and Impact: Changing Lives Through Entrepreneurship
In the concluding segments, Alana defines legacy as the profound impact an entrepreneur can have on others' lives. By filling unmet needs and empowering individuals, entrepreneurs leave a lasting imprint that stands the test of time.
Alana Beman: "A legacy for me is changing lives, leaving behind lives that have been changed because of what an entrepreneur has done." [19:26]
Rudy reinforces this by highlighting the importance of inspirational stories in motivating others to embark on their own entrepreneurial journeys.
Rudy Mawer: "The more people in the world that can see those stories, the better." [15:00]
Actionable Takeaways
Throughout the episode, Alana provides actionable advice for listeners looking to build their own businesses:
- Invest in Yourself: Recognize that personal development is the cornerstone of business success. [28:00]
- Delegate and Scale: Avoid burnout by building a competent team and delegating tasks effectively. [06:00]
- Embrace Failure: View setbacks as opportunities for growth and learning. [11:34]
- Adopt a Growth Mindset: Cultivate resilience and adaptability to navigate the entrepreneurial landscape. [07:21]
- Leverage Zero-Budget Marketing: Utilize strategies that require minimal financial investment to attract clients. [13:05]
Personal Stories and Inspirations
Alana shares heartfelt anecdotes from her upbringing, illustrating how her mother's resilience inspired her own entrepreneurial spirit.
Alana Beman: "We would literally roll coins at the table, but she would make it a game so we didn't think that it was embarrassing." [13:35]
Her transition from a modest upbringing to building a seven-figure business underscores the transformative power of belief and perseverance.
Connecting with Alana Beman
Listeners interested in learning more about Alana Beman and her initiatives can visit:
- Cosmopolitan Academy: cosmopolitanacademy.com
- Diamond Society: tdsociety.com
Conclusion
This episode of The Living Your Legacy Podcast offers a rich tapestry of insights into building a successful business in the beauty industry. Alana Beman's journey from adversity to entrepreneurial triumph serves as an inspiring blueprint for aspiring entrepreneurs. Through discussions on mindset, business strategies, and personal resilience, listeners are empowered to embark on their own legacy-building endeavors.
Notable Quotes:
- Alana Beman: "There is something called delegation. ... you don't have to burn yourself out." [06:00]
- Rudy Mawer: "If you can get other people in that can do 80% as well as you, that's a win." [10:40]
- Alana Beman: "Failure is part of the process... I'm going to go 10 steps further over here." [11:34]
- Rudy Mawer: "That mindset is like a bulletproof vest for the entrepreneur." [19:14]
Listeners are encouraged to tune into the full episode to gain deeper insights and actionable strategies from Alana Beman's remarkable journey in the beauty industry.