Bite Me Wellness: The Superfood Drink Born From Resilience and Real Ingredients

Summary

Living Your Legacy Podcast – Episode Summary

Podcast: Living Your Legacy
Host: Rudy Mawer
Title: Bite Me Wellness: The Superfood Drink Born From Resilience and Real Ingredients
Guest: Nicola Anderson, founder of Bite Me Tonic
Date: October 23, 2025

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Episode Overview

This episode of "Living Your Legacy" features Nicola Anderson, the purpose-driven founder of Bite Me Tonic, a wellness beverage brand rooted in a cherished family recipe. The conversation explores Nicola’s entrepreneurial journey—from humble kitchen origins to building an international brand focused on gut health and anti-bullying advocacy. The episode dives into the challenges of launching a natural beverage in a competitive industry, her resilience through major setbacks like the COVID pandemic, the power of real ingredients, and the connection between business and a lasting mission for social change.

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Key Discussion Points & Insights

1. Origins of Bite Me Tonic (03:03 – 04:43)

• Family Roots: Nicola shares how her mother’s old home remedy inspired Bite Me Tonic, especially after moving her family to Hong Kong and seeking a natural way to boost immunity.
  • Quote: “My mother would make this drink… then I suddenly remembered my mother's recipe.” (03:03)
• Demand by Word of Mouth: Her children initially disliked the taste but soon requested it whenever they felt unwell. Friends of the family and their parents also started asking for it, leading to the idea of bottling the tonic.

2. Creating a Natural Alternative (00:00, 02:33 – 03:03, 05:17)

• Nicola’s drive for a chemical-free alternative to mainstream energy and health drinks is clear.
  • Quote: “At the moment, people drink monsters… they’re full of chemicals, they’re full of additives, and you actually don't need to have all those chemicals.” (00:00, 05:17)
• She emphasizes every ingredient is purposeful and there are no artificial preservatives.

3. Ingredients & Health Benefits (11:47 – 13:14)

• Key Ingredients: Apple cider vinegar, Manuka honey, lemon juice, lime juice, ginger, turmeric, black pepper, and cayenne.
  • Quote: “[It’s] apple cider vinegar, Manuka honey, lemon juice, lime juice, ginger, turmeric, black pepper and cayenne pepper.” (11:47)
• Nicola discusses the science and taste:
  • Quote: “The combination… I think I went through so many different trials… once I got there, people were like, ‘Oh, it’s not so bad!’” (12:36)
• Dosage & Pricing: One bottle contains 16 shots ($24.97), and it’s intended as a daily supplement or more during illness.

4. Building the Brand: Wins, Setbacks & Resilience (06:14 – 09:04)

• Tagline: “It’s what’s on the inside that matters.” (00:44, 06:28)
• Nicola finds early success in trade shows with distributors eager to carry the product, and receives recognition as a "judges pick" at a UK expo.
• COVID Impact: The pandemic halts their UK launch; products expire while waiting in warehouses, which meant significant financial and emotional loss.
  • Quote: “By the time everything finished… my pallets had all gone out of date, and I had to dump everything.” (08:27)
• She stresses resilience:
  • Quote: “Resilience isn’t about how often you fall down. It’s about getting back up.” (19:15)

5. Adapting & Rebuilding (09:50 – 10:41)

• Nicola moved manufacturing to the U.S. and now imports only the crucial Manuka honey from New Zealand due to its unique antibacterial properties.
  • Quote: “So everything’s made in the U.S. The only thing I still ship over is the honey… Manuka honey’s special ingredients is very different.” (14:25, 14:30)

6. Wellness Goes Mainstream (10:47 – 11:32)

• Rudy observes how pandemic-era demand shifted natural wellness from health-nut niche to mass market.

7. Anti-Bullying Mission & Social Legacy (07:03, 14:58 – 18:15)

• Bite Me Tonic donates 10% of profits to anti-bullying programs, inspired by Nicola’s personal journey and the need for more education.
• She outlines simple interventions to support those bullied, advocating for bystander empowerment both offline and online.
  • Quote: “It’s something simple. If you go and stand beside the person who’s being bullied… the whole thing changes, the person doesn’t feel alone.” (15:48)
• Discusses the rise in cyberbullying, and the importance of arming children with education on supporting peers.
  • Quote: “In our day… we were safe in our bedrooms. These kids are not safe in their own rooms.” (18:25)

8. Legacy & Advice for Aspiring Entrepreneurs (19:30 – 20:09)

• Legacy: For Nicola, leaving a legacy means creating positive, far-reaching impact beyond oneself.
  • Quote: “A legacy means leaving something behind that’s beyond you, that reaches other people.” (19:34)
• Advice: Start now, don’t wait for a perfect moment.
  • Quote: “Don’t wait for the perfect moment to start. That’s not coming. The perfect moment never arrives. Start today.” (20:00)

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Notable Quotes & Moments

• On Purpose and Clean Ingredients:
  “Everything in there has a reason to be there, but there are no chemicals in it. There are no artificial preservatives in it.” — Nicola Anderson (00:00, 05:17)

• On Product Origin:
  “My mother would make this drink… I started making it… the kids would then, initially, they’re like, ‘Mom, it’s awful.’ Apple cider vinegar. And then they would come to me and say, ‘Mom, I think I need Bite Me.’” — Nicola Anderson (03:03)

• On Adversity & Resilience:
  “Resilience isn’t about how often you fall down. It’s about getting back up. And it’s not easy, but if you can do that, then you’re on your way.” — Nicola Anderson (19:15)

• On Anti-Bullying Advocacy:
  “If you can stand beside the person who’s being bullied, you don’t have to say anything… the whole thing changes.” — Nicola Anderson (15:48)

• Encouraging New Entrepreneurs:
  “Don’t wait for the perfect moment to start. That’s not coming. The perfect moment never arrives. Start today.” — Nicola Anderson (20:00)

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Timestamps for Important Segments

• 00:00–00:44 – Nicola on the problem with chemical-laden drinks and her brand vision
• 03:03–04:43 – The family recipe origin and path to bottling Bite Me Tonic
• 06:14–07:49 – Early business wins and industry validation
• 08:11–09:35 – The harsh impact of COVID and loss of inventory
• 10:47–11:32 – Growth of wellness and natural products post-pandemic
• 11:47–13:14 – Core health-promoting ingredients and product details
• 14:58–18:32 – Nicola’s anti-bullying mission and strategies
• 19:15–20:09 – Defining resilience, legacy, and practical advice

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Tone & Style

The dialogue balances warmth, authenticity, and practical wisdom, echoing Nicola’s passion for wellness and Rudy’s relatable, inquisitive perspective. Nicola’s story is both personal and universal—rooted in caring for family but scaled to transform health habits and combat bullying societal-wide.

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Conclusion

This episode of Living Your Legacy offers a compelling look at how personal conviction and grit can build both a thriving health brand and a broader mission for good. Nicola’s journey with Bite Me Tonic highlights the power of authenticity, science-backed natural ingredients, and using business as a vehicle for positive social change. Listeners walk away with inspiration to act, tangible wellness knowledge, and insights on building a genuine legacy.

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Find Bite Me Tonic: bitemetonic.com
Episode Takeaway: Legacy is built not in perfection, but in the courage to start and resilience to continue.

Transcript

[Nicola Anderson]

At the moment, people drink monsters. There are so many drinks and they all, they're full of chemicals, they're full of additives and you actually don't need to have all those chemicals. And so my idea is that Bite Me, you put that into your water. Everything in there has a reason to be there, but there are no chemicals in it. There are no artificial preservatives in it.

[Narrator]

Nicola Anderson is the passionate and purpose driven entrepreneur behind Bite Me Tonic, a wellness brand inspired by a cherished family recipe and gratitude grounded in the belief that the body has a natural ability to heal. Through resilience, faith and an unwavering mission. She's built more than a business transforming the health drink industry with purpose and using her success to stand against bullying.

[Nicola Anderson]

I like to say your Bite me is about resilience. Actually our tagline is it's what's on the inside that matters. And that for me is about people and the drink.

[Rudy]

So how do you make sure it's concentrated enough to actually have scientifical benefit?

[Nicola Anderson]

So.

[Podcast Intro Voice]

It spans the globe like a super high cold Internet Elvis ready for free. Today, Apple is going to reinvent the ball. It's not over until I win. The Living youg Legacy podcast. For those who live to leave a legacy that's extraordinary. The impossible has. Oh, that is sensational. Jordan Open Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream.

[Rudy]

What's up, guys? Welcome back to another episode of Legacy Makers. We're here today talking about health longevity revolutionizing a very big industry. The, the drink industry, the health drink industry. And then also a really fascinating part on the legacy side, which is the anti bullying side which obviously affects millions of people and maybe yourself included. So excited to dive in. Welcome to the show.

[Nicola Anderson]

Thank you, Rudy. It's a pleasure to be here.

[Rudy]

Yeah. So let's dive in. You know, I know you've got your brand Bite Me Tonic. It's got all a lot of the superfoods I love. I take a lot of those raw ingredients myself in supplement form. And I love what you say. Well, I love, hate what you say because I love my daily monster. But you want to, you know, and you're mission is to obviously provide a healthier solution to that, right?

[Nicola Anderson]

It is.

[Rudy]

Right. So tell us about the brand.

[Nicola Anderson]

So Bite Me Tonic is all natural y, no additives, no preservatives.

[Rudy]

And pack with superfoods. Right, and pack with superfoods.

[Nicola Anderson]

Everything, everything in it is there for a purpose.

[Rudy]

Yeah. And I was reading it, I was like, how do you make this? You know, it's always when you see all these superfoods, like, how do you make this taste good? So I'm sure you did a lot of testing and stuff, and. Oh, yes, you know, that's always a balance. Right. Getting all those superfoods and this. But, you know, I'm super excited to learn about it. So where did the idea come from?

[Nicola Anderson]

So the idea actually came from my own family. So originally, my mother would make this. Make this drink. And I'd sort of forgotten about it. Years later, we had actually moved the family to Hong Kong.

[Rudy]

Wow.

[Nicola Anderson]

And the kids were there, and everybody was getting sick. There's all new, new germs around the place that people we didn't have resistance to. And every time we went to the doctor, they tried to give us antibiotics.

[Rudy]

Yeah.

[Nicola Anderson]

And antibiotics absolutely have their place. But there were times that I was like, oh, this seems too much. We're always doing this. And I tried to sort of think of what I can do. And I suddenly remembered my mother's recipe. So I started making it. And the kids would. Then, initially, they're like, ah, mom, it's awful. Apple cider vinegar. And then they would come to me and say, mom, I think I need bite me. I'm like, okay, fine. And then that rolled. And their friends would be over, and there'd be, hey, hey, hey, you know, such and such, you know, hey, Tab, some of this. You know, you're not feeling well. And they would have it, and they would home, tell their parents. And they started ringing me, saying, what are you giving these kids? Can we. Can we do it now? I told them, I said, this is the recipe. This is how you do it. You know, fine, here. Here you go. And they continue called me to make it. I'm like, why are you calling me? I even know how to do it. And they would. They would come up with every excuse, I don't have time. It's not tasty. It's, you know, it's too complicated. Everything came up. And we actually. We own a distillery in New Zealand. And my friends knew that. And so they're like, can't you just put it in a bottle for us? I'm like, yeah, I can. I can do that if you want. So that's how I started.

[Rudy]

Wow.

[Nicola Anderson]

You're putting it in a bottle. And everyone's like, okay, we'll buy it. And I had orders even before it arrived. They're ringing me up, giving me orders. I'm like, okay, it's coming. It's coming.

[Rudy]

And now you sold hundreds of bottles around the world. Right. You know, what's the long term vision with this brand? I know you want to really disrupt the beverage industry.

[Nicola Anderson]

I do. So at people take drink monsters. They. There are so many drinks and they all, they're full of chemicals, they're full of additives and you actually don't need to have all those chemicals. And so my idea is that. Bite me, you put that into your water instead of drinking the, you know, whatever the, the brand name drinks are.

[Rudy]

Yeah, yeah.

[Nicola Anderson]

And then you're skipping out on all the chemicals. You're going all natural and everything it is in it. They used to have something in the old days called the haymaker's punch, which is very similar. So now I've added a few more ingredients into it. Turmeric, which is anti inflammatory. So everything in there has a reason to be there, but there are no chemicals in it, There are no artificial preservatives in it.

[Rudy]

Sure. And you see this as a daily drain for health, longevity. Also when people get a cold flu, they start taking it. I imagine that's the idea.

[Nicola Anderson]

Exactly. So the thing about apple cider vinegar is it's very good for your digestive system, it's very good for your gut and it's antimicrobial. So mine also is raw and it has the mother. So that adds good flora into the gut. And all of the gut is related to your immune system. So by helping your gut, you automatically help so many other parts of your body.

[Rudy]

Love that. And then we've talked a bit about the drink. I don't want to skip over what's your kind of entrepreneurial story to get here? Right. You told me how it originated, but.

[Nicola Anderson]

What about the ups and the downs?

[Rudy]

Yeah, the middle piece.

[Nicola Anderson]

So the middle pieces. And you know, I like to say your bite me is about resilience. Actually our tagline is it's what's on the inside that matters. And that for me is about people and the drink, you know, so it's all connected. We actually, we donate 10% of all profits to anti bullying. And the reason we got to this is the journey that I went on. So I created Bite Me. It was going fabulously. I was really excited. I did my first show, I did my trade show and this gentleman walked up to me and he said, you know, I've been doing this for 20 years. I've never seen anything like this. He said, your product is brilliant. I love it. And I was like, okay, great. And we're chatting away. And he's like, you don't know who I am, do you? I said, no, not really. And he's like, okay. He goes, look me up. Ask other people. He said, I run one of the biggest distribution companies in the uk and so he said, come to the uk. Come and start in the uk. I'm like, okay. So that kind of gave me the like, oh, okay, that's great. Let's get that started. We went to the UK and did a trade show there, and they had 330 new products that year, and we would compete against Nestle, Danone, all the big guys, and they did something called the judges pick. And we were one of the three judges Pick.

[Rudy]

Wow, that's great.

[Nicola Anderson]

So it was really exciting. And so then we. We got into a lot of the. The big natural food food chain stores over there.

[Rudy]

Yeah.

[Nicola Anderson]

And so that was. So we were in. We had our distributor, we had the food chains. They were like, we want this. We. Everyone wants it on their shelves. We send over pallets of it. And I'm like, yeah, it's going great. Covid hit.

[Rudy]

Yeah.

[Nicola Anderson]

And so then all the stores said, sorry, even though our product was in the uk it hadn't been put on the shelf. And they're like. They shut everything down. We're, like, not taking anything new for.

[Rudy]

For Covid and Immune System. It's one of the great products.

[Nicola Anderson]

Yeah, perfect. I know. And I'm like, this is what you need. But no, no, I couldn't get there. So then the products sat there, and then by the time everything finished and they restarted, my pallets had all gone out of date, and I had to dump everything.

[Rudy]

How many bottles?

[Nicola Anderson]

Thousands. I mean, I think I had. You know, I mean, I just had pallets and pallets and pallets, and they just. I had to, like, destroy them all. And not only that. Not only is it heartbreaking to destroy them, you have to pay to have them.

[Rudy]

Yeah. I was gonna say, this is, like, so in the wound. Yeah, I know.

[Nicola Anderson]

So that was awful. And of course, you know, I wasn't really financially. I was just starting out.

[Rudy]

I wasn't financially ready for that big one.

[Nicola Anderson]

So then I was like, oh, okay, what do I do now? And at that point, I had actually moved the family from Hong Kong to the U.S. we moved here literally six months before COVID you know, and at that point, we were manufacturing in New Zealand still. And I couldn't get any product over because putting it into Amazon, you're. I have something that's good for the immune system. No, because I couldn't ship anything over. So you know, I was, so I was out of luck there as well.

[Rudy]

You really had a tough experience.

[Nicola Anderson]

It was a rider.

[Rudy]

And it's frustrating too because it's like one of those things where I. You nearly got it through. Right. Like six months earlier you could have been all the stores. I know. Yeah. So. So tell me now, what's the future plan?

[Nicola Anderson]

So the future plan is. So I've now moved the manufacturing to the U.S. okay. So it's all manufactured in the U.S.

[Rudy]

You'Re going to try UK again or not?

[Nicola Anderson]

Not yet.

[Rudy]

One day. Once the, once the wound heals, I will get there.

[Nicola Anderson]

Once that, once that wound heals, I'm just gonna start it here. You know, I still have to bring Manuka honey because Manuka honey is a specific honey from New Zealand. It's only available there and that has antibacterial properties.

[Rudy]

Well, I was going to say I spend $50 a bottle on mine.

[Nicola Anderson]

So I know what it is. Right. And the reason, you know, I have that. Because a lot of people don't include it in their product. Cause it's expensive too expensive.

[Rudy]

Yeah, yeah.

[Nicola Anderson]

So we had, you know, on our distillery we had beehives.

[Rudy]

Yeah.

[Nicola Anderson]

So we had access to the honey. So I still bring that over from New Zealand. And the idea is I'm now I'm going into stores, I'm putting on Amazon, I'm selling it from my own website. So it's now it's really exploding. And the, and the whole. It fits in with time wise because so many people are looking for something that's natural without chemicals.

[Rudy]

And especially since COVID I think it really changed a lot of the, you know, I've been in the health industry 15 years, so I knew about, you know, honey and turmeric and those things 10 years ago. But I think since COVID everyone became an expert, right. Like on immune health and all the superfoods and anti inflammatory, you know, honey. And it's probably a great, you know, it's more competitive I think. But it's probably a great time because it went from like health conscious people to like mass audience in the last 10 years. Right. Like 10 years ago only the health people would really ever buy that.

[Nicola Anderson]

Yeah. You know, and it was the, the health nuts.

[Rudy]

Yeah, exactly. Yeah. Now it's like everyone that goes to Whole Foods. Right. Which is half the people. Yes.

[Nicola Anderson]

It's become much more mainstream.

[Rudy]

Yeah, yeah. So, so let's talk about the ingredients. Right. Just a bit to talk about from the Health side. So I know you have a lot of anti inflammatory, a lot of, you know, great herbs and stuff. Just list off for everyone listening, the main five or so ingredients.

[Nicola Anderson]

So apple cider vinegar.

[Rudy]

Yeah.

[Nicola Anderson]

Manuka honey.

[Rudy]

Yeah.

[Nicola Anderson]

Lemon juice, lime juice, ginger, turmeric, black pepper and cayenne pepper.

[Rudy]

That's really. When I've been sick, I basically make that as a cocktail. I always, you know, I do the honey long term and I've done. For many years, I've done gingerbread.

[Nicola Anderson]

Yes.

[Rudy]

And you know, a lot of these I think people take on and off. Right. Like over the last 10 years, there was a big buzz for everyone doing shots of apple cider vinegar for breakfast in the morning.

[Nicola Anderson]

People had trouble sticking to that because it's not tasty.

[Rudy]

Yeah, yeah, yeah, yeah. My wife tried it at one point. I just take the supplement version. Yeah, the, the, you know, you've managed to combine a lot of the great ingredients. Describe the, the taste for someone listening.

[Nicola Anderson]

So apple cider vinegar still is sour.

[Rudy]

Yeah.

[Nicola Anderson]

But the combination and I think I went through, I mean, so many different trials of how to make it. I mean, 50 plus more than that.

[Rudy]

Well, the honey and lemon helper get a little.

[Nicola Anderson]

I guess they help. Yeah. And once. And once I got there, people will actually, they're like, oh, it's gonna be awful. No, it's not so bad.

[Rudy]

So, so what does it just describe the taste if someone's listening?

[Nicola Anderson]

So it tastes like a. I guess this is going to sound weird. I guess the closest thing I could say would be like a sour gummy.

[Rudy]

Okay.

[Nicola Anderson]

Which is chemicals. I know. But yeah, yeah. But yeah.

[Rudy]

And what. And how much is a bottle? What are. People are expected to have one a day? What's the.

[Nicola Anderson]

So a bottle comes with 16 shots.

[Rudy]

Yeah.

[Nicola Anderson]

And it's 24.97 a bottle.

[Rudy]

Yep.

[Nicola Anderson]

So your shot wise, it's actually very reasonable.

[Rudy]

$50 or whatever.

[Nicola Anderson]

Yeah. So it's very reasonable. And you take one a day and then if you do have a sore throat or something, you take it three times a day.

[Rudy]

Nice. And then a bit of a science question I'd love for you to explain. A lot of these blends and stuff. When I was a researcher, they don't have the efficacious dose of all the ingredients. So how do you make sure it's concentrated enough to actually have the scientifical benefit?

[Nicola Anderson]

So the idea is if you take sort of like and there's a little bit of 1 to 2 tablespoons of apple cider vinegar. So in our dosage, that's, that's in there.

[Rudy]

Yeah.

[Nicola Anderson]

You know, so we went through to make sure that what we say is, you know, this is good for you. It has enough of each ingredient.

[Rudy]

It's very important.

[Nicola Anderson]

A lot of Manuka honey in it. I think it's a teaspoon of Manuka honey in every dose.

[Rudy]

That's great.

[Nicola Anderson]

And Manuka honey, as you know, is expensive.

[Rudy]

Yeah. I mean, that would probably cost the price of the bottle by itself. And you're saying that's in the US Version now or you still. Oh, that is. And you're going to bring over, you said from New Zealand. Like you're going to sell that as a separate product too?

[Nicola Anderson]

No. So everything's made in the U.S. okay. The only thing I still ship over is the honey.

[Rudy]

Oh, okay.

[Nicola Anderson]

Because that honey only comes from New Zealand and I don't want to replace it with the regular honey because of the. The Manuka honey's special ingredients is very different. Yeah.

[Rudy]

Okay, great. And then let's talk a little bit about the long term vision. Right. You know, part of this is legacy and improving, you know, the lives of others. I see you're kind of on two tracks, right? The bullying side and then the health longevity side. So we've talked about the health longevity, but why the bullying?

[Nicola Anderson]

Anti bullying. It's something that's almost touched everyone's lives. And it doesn't matter who you are. You either. It's either happened to yourself or a friend or a family member. And it is everywhere. It's at, it's at home, it's in schools, it's in the workplace. And it's something that really I'm. So ours is all about education. And if people are educated, there's so many things that people can do. That's an easy thing. If someone is on one, you know, somebody's being bullied. You know, everyone's standing around. Nobody, you know, and it's. It's terrifying for everyone else. Nobody wants to, how do I help or what do I do? And it's something simple. If you go and stand. And the research shows this. If you can stand beside the person who's being bullied, you don't have to say anything. Just stand there. The whole thing changes the whole mood that the person being bullied doesn't feel alone.

[Rudy]

Yeah. Yeah. Well, bullying's fascinating because, you know, I mean, it's. I don't have children, but it's like it's changed so much. Right. Like when I was a kid, bullying was, you know, they'd come kick you in the playground and then you go home for the day. Right now it's like it follows you on the Internet, you know, and you hear these horror stories and they're group whatsapps all the children. Like, I can't imagine how more psychologically damaging it is now because there's no escape, right? Yeah, there's no escape.

[Nicola Anderson]

And so an online version of that is send the person a separate chat. I'm there for you. You know, I care about you. And that way the people can still reach out, even online.

[Rudy]

But that's very hard for a child. Right. Like as an adult, I mean, we can understand that more. But when you're getting bullet, you know, I imagine a lot of the bullying is in the teens and the kids and stuff.

[Nicola Anderson]

Right.

[Rudy]

It's very hard.

[Nicola Anderson]

And that's where the education piece, which is why we're putting money into education. That's if children know, okay, you know, if I see this happening, what can I do? Because they don't. Nobody knows, you know, automatically you teach them, okay, just send them out. Just say, hey, I'm here for you.

[Rudy]

Yeah. And I imagine, you know, the big thing when I look back at, you know, the kids in our school and stuff and psychology, most of the bullies probably had disrupted households and upbringings. Right. And trauma, which the bullies tend, have.

[Nicola Anderson]

Often been bullied themselves.

[Rudy]

Yeah, yeah, yeah, yeah.

[Nicola Anderson]

So you, I mean, you can't, you can't blame the bully. The bullies is somebody who's probably had problems themselves. So the idea is, is not against the bullying. It's like, let's help the victim.

[Rudy]

Yeah.

[Nicola Anderson]

The bullies also need help.

[Rudy]

Yeah, yeah, yeah, I was going to say that. But it's interesting that I don't think most people understand that. Right. It's like the whole trauma, the person going through the trauma is basically passing.

[Nicola Anderson]

It on it' size, which is terrible.

[Rudy]

Yeah, yeah. So do you think now, like, how do you see that impacting the masses and getting out there and like, what, what do you want to do over the next decade or so to, to help.

[Nicola Anderson]

I would, I would love to have every school have some sort of a, an education part in it. And it could just. Maybe it's a course, maybe it's one teacher that, that teaches maybe in an off site. So people. The kids are armed with, okay, what can I do if I see this happening? Because often the teachers don't see it. The kids, they all know what's going on. They all know these kids are smart. They know. And if some. If they are educated, they know what to do, how they can help.

[Rudy]

Is it better or worse these days? Because, like, I think when I was a kid, no one did any. You know, you didn't really do anything. Right. It's worse.

[Nicola Anderson]

It's worse because of the Internet, because it follows you home.

[Rudy]

Yeah.

[Nicola Anderson]

In our day, when we went home from school, we. We were safe in our bedrooms.

[Rudy]

Yeah, yeah.

[Nicola Anderson]

These kids are not safe in their own rooms.

[Rudy]

Yeah, yeah.

[Nicola Anderson]

And it's very easy for someone to go, oh, put the phone down. But the phone is also the way they communicate to.

[Rudy]

Well, it's in a group chat most of the time, from what I hear. Right. So it's like, you know, you got 10 of your schoolmates in there and their bullies going off about you. You're not gonna. As a kid, you're not gonna put your phone down. All right. Yeah, yeah. I mean, Internet, you know, obviously, in many ways, the Internet's one of the greatest inventions for business and life and communication and all the great things it helps you with. But for the bullying, I can imagine it's one of the worst things. So definitely important. So, last couple of questions. If someone's watching this before they see your main episode, what are some gems, nuggets, stories they're gonna get and take away from your main episode?

[Nicola Anderson]

Resilience. Resilience. I'm gonna talk about resilience. That is resilience isn't about how often you fall down. It's about getting back up. And it's not easy, but it's. If you can do that, then you're on your way.

[Rudy]

It's good. Love that. And what does a legacy mean to you?

[Nicola Anderson]

A legacy means leaving something behind that's beyond you, that reaches other people.

[Rudy]

Love that. And last question. I always ask everyone, if someone else is out there, they want to build their own legacy. Maybe they're a health, you know, health, passionate health entrepreneur or want to be. Start a health brand. Maybe they're in business and, you know, like, you got screwed by a wholesaler or something. Right. Like, what would you say to them if they're on their journey?

[Nicola Anderson]

I would say, don't wait for the perfect moment to start. That's not coming. The perfect moment never arrives. Started today.

[Rudy]

Yeah. I think you create those perfect moments in entrepreneurship. Right. If you work hard enough, they show up eventually. But you can't wait for them. They're not going to come. So I love that. And if they want to try the product, where do they go to buy it?

[Nicola Anderson]

Bite me. Tonic.com.

[Rudy]

Love it. All right, guys, well, that's a wrap. Check out the full episode. And as always, keep working hard to build a legacy and change lives. Take care of.