Co-Founder of Monarch Master Injectors on Reversing Aging and Empowering 1,100+ Nurses

Summary

Living Your Legacy – Women in Power Edition:
Guest: Brenda Roche, Co-Founder of Monarch Master Injectors
Host: Ray Gutierrez (for Rudy Mawer)
Date: March 13, 2026

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Episode Overview

This compelling episode spotlights Brenda Roche, nurse, educator, and co-founder of Monarch Master Injectors—a company at the forefront of aesthetic, peptide, and hormone therapies, empowering over 1,100 nurses nationwide. Brenda shares her journey from the dairy farm to the ICU, detailing how personal loss and frontline experience fueled her mission to reshape healthcare and champion women's entrepreneurship. The dialogue explores wellness innovation, reversing aging, systemic healthcare shortcomings, and building a living legacy rooted in service and empowerment.

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Key Discussion Points & Insights

1. Brenda’s Background and Motivation

• Early Influences:
  • Brenda was raised on a dairy farm; attributes her work ethic and resilience to this upbringing.
  • “Boots to boardroom... Seven days a week, 24 hours a day. Work, you learn. Work ethic, you learn. Resilience, you learn it all living on a farm.” – Brenda (09:40)
• Personal Loss & Healthcare Disillusionment:
  • Motivated by her father’s death and witnessing substandard healthcare firsthand.
  • “I witnessed some things in the healthcare system that I was really disgusted with. COVID started and I was one of the first frontline warriors so they can really advocate for wellness.” – Brenda (00:00, 06:51)

2. Reimagining Wellness and Aging

• Beyond Beauty:
  • Monarch Master Injectors combines aesthetics (Botox, fillers) with wellness (IV therapy, peptides, soon hormone therapy).
  • “A lot of people just see neurotoxins and fillers as just beauty. But in our industry, we see it as wellness and beauty—healing from the inside out.” – Brenda (02:47)
• ‘Aging Backwards’ Philosophy:
  • Explains how replenishing depleted peptides, vitamins, and minerals helps “reverse aging.”
  • “When we naturally replace them, we're aging backwards. So that's our plan and really educating people on their wellness and their fitness.” – Brenda (03:03)

3. Client Approach and Transformation

• Empowering Patients:
  • Emphasizes concierge healthcare: nurses educate clients in their homes to take control of health.
  • “Our goal is for nurses to come into your home and educate you about controlling your actual wellness and your body.” – Brenda (03:59)
• Typical Clientele:
  • Often women age 40–50+ who don’t feel well but whose doctors say their levels are ‘normal’.
  • “For that woman in her 40s and 50s, we'll take them through, ‘Okay, this is what's going on with your body,’ adding peptides, replacing things, and helping you fix your body from the inside out.” – Brenda (04:49)
• Realistic Transformation:
  • Cautious, stepwise approach—educates clients expecting instant results.
  • “This is going to be a process, and there’s steps we’re going to take... and then we’ll add in these peptides and things to keep everything up and help your body rebuild.” – Brenda (05:55, 06:41)

4. From Burnout to Building a Movement

• COVID-19 Experience:
  • Shares burnout from ER/ICU and dismay at a profit-driven healthcare system.
  • “I didn’t see people advocating for patients or caring. It was just in and out, inventory...Not really focused on listening to your patient and advocating and learning who they are.” – Brenda (07:05)
• Founding Monarch Master Injectors:
  • Company educates nurses in aesthetics and provides resources to launch their own businesses.
  • “We educate them in aesthetics and provide a membership for a medical director so they can own their business and provide concierge service to patients.” – Brenda (07:54)

5. On Legacy and Empowerment

• Empowering Women:
  • Firmly against franchising; focus is on enabling others, not on controlling them.
  • “I am here to serve and help other women, empower other women to own their businesses.” – Brenda (08:59)
• Legacy Defined:
  • “For me to say that I'm a legacy, it's not because I have money and power. It's because I have served others and empowered other women to be entrepreneurs.” – Brenda (09:10)

6. Personal Stories and Family Lessons

• Dairy Farm Anecdote:
  • Recounts helping save a breech calf with her family—a defining moment of service and resilience.
  • “My mom starts doing mouth to mouth and we saved mother and baby. Never realized it until I was older, how strong that moment was as a family unit...we’re here to serve.” – Brenda (10:25)

7. Views on ‘Real Life’ and Social Media

• Reality vs. Perception:
  • Critiques the unreality of social media and the loss of genuine experience/documentation.
  • “When you're in a business like healthcare or a dairy farm, that's reality. That's life...what you're seeing on social media...that's not reality. Life is trials and dumpster fires...I live in controlled chaos.” – Brenda (11:31)

8. COVID-19’s Lasting Impact

• Advocacy in Crisis:
  • Describes ethical dilemmas and the importance of standing up for vulnerable patients.
  • “I saw a lot of unethical practicing...I stood up for patients and advocated toe-to-toe, head-to-head with doctors—and it actually saved lives.” – Brenda (13:07)
  • “I body bagged 13 people in one day...It burnt me out...I watched over hundreds of patients die and it was awful.” – Brenda (14:23)

9. How to Connect & Final Advice

• Contact:
  • “We are all over social media. It’s monarchinjectors.net...Now we have over 1,100 nurses owning their own practices, doctor-run but nurse-led, all over the country.” – Brenda (15:47)
• Collaboration Over Competition:
  • “My philosophy is, don’t compete. Collaborate.” – Brenda (16:58)
  • “We’re not in competition with the med spa down the street. We’re here to collaborate with each other and help people be well and live a fit life as long as they can, healthy.” – Brenda (17:04)

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Notable Quotes & Memorable Moments

• On Legacy:
  • “For me to say that I'm a legacy, it's not because I have money and power. It's because I have served others and empowered other women to be entrepreneurs.” – Brenda (09:10)
• On Burnout and Systemic Failure:
  • “I body bagged 13 people in one day...It burnt me out on the bedside.” – Brenda (14:23)
• Advocacy:
  • “I stood up for patients and advocated toe-to-toe, head-to-head with doctors—and it actually saved lives.” – Brenda (13:07)
• On Social Media vs. Reality:
  • “Life is trials and dumpster fires...I live in controlled chaos.” – Brenda (11:31)
• On Competition:
  • “Don’t compete. Collaborate.” – Brenda (16:58)

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Timestamps for Key Segments

• Brenda’s Motivation & Background: 00:00–01:47, 06:51–08:39
• Monarch Master Injectors’ Mission: 02:10–03:43, 07:54–08:59
• Views on Healthcare System & COVID-19: 13:07–15:24
• Legacy & Empowerment: 08:59–10:17
• Personal Lessons from Farm Life: 10:19–11:02
• Perspectives on Social Media: 11:19–12:37
• Closing Philosophies & Contact Info: 15:47–17:24

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Conclusion

Brenda Roche’s episode is a powerful blend of candor, clinical insight, and empowerment. She demonstrates that lasting legacy is about lifting others—especially women—into ownership and leadership roles in healthcare, prioritizing patient advocacy, and redefining wellness and aging from the inside out. Her story is a testament to grit, service, and collaborative strength.

Transcript

[A]

Unfortunately, in my early 40s, my father passed away. He was an obese man. I've had multiple careers in my life. I witnessed some things in the healthcare system that I was really disgusted with. COVID started and I was one of the first frontline warriors so they can really advocate for wellness.

[B]

Brenda Racha, co founder of Monarch Master Injectors. A powerhouse entrepreneur, nurse and educator. From a dairy farm to the ICU and now leading a nationwide training company, empowering over 1,100 nurses. Brenda turns adversity into purpose.

[A]

As we age, things stop happening and we start depleting in certain areas and certain vitamins and minerals and our peptides. And so when we naturally replace them, we're aging backwards. Our body bagged 13 people in one day.

[B]

It spans the globe like a super high cold Internet Elvis. Ready for free. Today, Apple is going to reinvent event football. It's not over until I win the Living your Legacy podcast. For those who live to leave a legacy that's extraordinary. The impossible has. Oh, that is sensational. Jordan Open Chicago with the lead, Usain Paul is the fastest man on the planet. You can live your dream. Welcome back to another episode of the Living youg Legacy podcast, the Women in Power edition. For Inside Success, I am Ray Gutierrez. Joining me today is Brenda Roche. She has got quite the story, she's got quite the power, and boy, is she quite the woman. Welcome to the show.

[A]

Thank you for having me.

[B]

Right on. How do you feel? You literally just finished your episode, filming your Woman in Power episode.

[A]

I did, I did. It was great. Had a lot of fun in the room. Felt very comfortable and I think we got it handled pretty quick and easy.

[B]

Comfort is something you thrive in. You clearly look very relaxed.

[A]

Yes.

[B]

But also you thrive in injections. And folks hear injections and they get spooked. But your injections are a little different.

[A]

Yeah, we do all types of injections. We do everything from Botox and fillers to IV therapy and peptides. Weight loss. Wow. So we have a variety of things that we do and we're also headed into hormone therapy replacement.

[B]

Right on. Look at you. You're just future advanced. You're a decade ahead of everyone else. How does it feel to be ahead but also kind of in a lonely space? It's very taboo still. Folks don't understand that it's something that's a lifestyle. Folks walk in, get injections and walk out. It's kind of their daily routine. Talk about what people know of and what they should know.

[A]

So I think a lot of people Just see neurotoxins and fillers as just beauty. But in our industry, we see see it as wellness and beauty. So we're adding that healing from the inside out.

[B]

Absolutely.

[A]

So we add the peptides and hormone therapy to that. So, you know, you get your fillers and your neurotoxins. However, we try to kind of want to reverse that aging cycle by adding products peptides to keep your body from just falling apart, basically. Right. So as we age, things stop happening and we start depleting in certain areas and certain vitamins and minerals and our peptides. And so when we naturally replace them, we're aging backwards. So that's our plan and really educating people on their wellness and their fitness.

[B]

I'm a 42 year old grumpy man. Clearly I'm Cuban, so I'm going to get grumpier as I get older. But if I come to and I just kind of start changing what I filter through my system, am I prone to be brighter and happier?

[A]

Absolutely.

[B]

How does this work?

[A]

So we, our goal is to concierge medicine, concierge wellness. And so our goal is for nurses to come into your home and educate you about controlling your actual wellness and your body. And when you see someone who's overweight or not very healthy or a smoker or drinks a lot of alcohol, it's just about education, you know, okay, this is what we got to cut out. This is what we've got to start doing and then going from there and then them controlling their health instead of the doctor controlling it with medicine.

[B]

Oh, yeah. What is your common client? Is it mostly lifestyle? Is it folks that are looking for a new divine pathway? What is your common client?

[A]

Our common client is an overweight patient or a aging woman, 40s-50s, who is not feeling well. But everybody's telling her, all the doctors are, you're fine, all your levels are fine. And they're just confused. They don't know what's going on. And so for that woman in her 40s and 50s, we'll take them through, okay, this is what's going on with your body. Going to start adding these peptides and replacing things and helping you fix your body from the inside out and making you feel better. And that's our typical patient. And then of course, we have our beautiful women in their 40s and 50s who want to get rid of those wrinkles. So we do that.

[B]

How often do you see this transformation happening first outside and happening inside? Because like you mentioned, your clientele is very eccentric, but they also Know, taste in what they like and what they want to look like. How do you navigate this and how do you see that transformation evolve?

[A]

So, you know, we give them a health plan. Basically, someone comes to me and hands me pictures and says, this is what I want to look like. Well, let's talk reality. Okay, sure, sure. This is going to be a process, and there's steps we're going to take, especially as with fillers, you know, and facial balancing and things that, you know, they want to go from, you know, sagging, jowls, they want to get everything lifted up. You know, there's a process, and it's going to take time, and we're going to build a plan together. Then once we do that with you, we're going to add in these peptides and things to keep everything up and to help your body naturally start rebuilding your collagen and elasticity with peptides.

[B]

Right on that. That sounds kind of like the. The massive reset to the system.

[A]

Yes.

[B]

Where did. Where does all this come from? What inspired you to be on this journey? Where were you before?

[A]

So I've had multiple careers in my life. Started out as a gym owner and coach. I did cheerleading, gymnastics, hip hop. Also a real estate broker. Unfortunately, in my early 40s, my father passed away. He was an obese man. And I witnessed some things in the healthcare system that I was really disgusted with and felt a need for a change in the system. And I really felt a need that to serve and a calling to serve others. And so I went back to school and got my nursing degree and Covid started, and I was one of the first frontline warriors in the er, in the icu and again disgusted with healthcare. And it's a business. We weren't. I didn't see people advocating for patients or caring. It was just in and out, inventory and inventory and focused on charting and focused on this and that, and not really focused on listening to your patient and advocating and learning really who they are and what their lifestyle is and causing them to be, why their physique is the way it is. And so Covid burned me out and I started really getting into aesthetics and then really into holistic and peptides. And that's what boosted me into creating Monarch Master Injectors. And then with that, that also brings me to giving nurses power, because with Monarch Master Injectors, we educate them in aesthetics and then we also provide a membership for them, a medical director, so they can own their own business and provide concierge service to patients so they can really advocate for wellness.

[B]

Is this something you're looking to franchise or because I've met other folks that are in the IV business and the health transformation business. Is this something you're looking to franchise? And if you are, how are you preventing from becoming the beast that you ran away from and becoming just another corporate, you know, when do you keep it? White glove versus inventory.

[A]

I'm absolutely the opposite of franchise. I am here to serve and help other women, empower other women to own their own businesses.

[B]

Right on.

[A]

So for me to say that I'm a legacy, it's not because I have money and power. It's because I have served others and given other women and empowered other women to be entrepreneurs.

[B]

Right on. You mentioned legacy. What is your legacy and where do you think your power stems from? Is it mostly the woman side or just the divine energy called power?

[A]

I think my power comes from my childhood. I grew up on a dairy farm. Boots to boardroom.

[B]

That's awful.

[A]

Just seven days a week, 24 hours a day. Work, you learn. Work ethic, you learn. You learn resilience, you learn. Grit, you learn it all living on a farm. And I think that's where my power comes from. And again, power to me is not money and success. It's giving and serving and helping others build. And so as I kick doors open, I hold it open for other women.

[B]

Were you pulling calf at any time at 4 in the morning?

[A]

Through the morning, actually. Yeah. We did that one night at.

[B]

And

[A]

that's one of my stories I remember most about my childhood. My dad waking us up in the middle of the night and we had to run to the cattle barn and help a breech calf. And the calf came out and was not alive. And we immediately started cleaning it. My mom starts doing mouth to mouth and we saved mother and baby. And just a very prominent moment in my life, but I never realized it until I was older and how strong that moment was as a family unit. And also as, you know, we're here to serve.

[B]

Let's connect all those dots because that's quite a powerful story. It happened because nature and all this energy put you in that place at that moment in time.

[A]

Right.

[B]

Talk about the things that we're facing today where it's like no one busted out a phone and took itself and be like, look how great this is.

[A]

Right.

[B]

Someone documented that. Why is everyone documenting things now? And you're finding that less of the magic. As a parent, why do you think that is? Give me a holistic answer.

[A]

So, you know, I think a Lot of things to this new generation, this new world is unreal. When you're in a business like healthcare or a dairy farm. That's reality. That's life.

[B]

Oh, yeah.

[A]

That's what's really happening. You know, what you're seeing on social media and you're seeing these selfies and the glorification and everything's beautiful and life is fantastic. That's not reality. Life is trials and, you know, dumpster fires and, you know, and, and, and I live in controlled chaos. And so that, that to me, for, for the younger generation, it's just, they just don't. It's. It's not reality. It's not. They don't see. They're seeing just what perfect is, you know, on social media a lot. And they don't, they don't live in the real world a lot.

[B]

Yeah, yeah. In no disrespect to Covid and what happened. My stepfather, which discovered me at an early age, passed away during COVID Do you, do you think when Covid hit it really just kind of just set the bar? I'm like, who's going to thrive and suffer and live through this lesson and extend and everyone else that's victimized and hasn't propelled you stay down there. It's all biblical. It's all very big, big, big picture.

[A]

Right.

[B]

What do you think happened there? Because I always hear that C word in every interview. Covid. Covid. That was that breaking point.

[A]

Yeah. So, you know, I saw a lot of. I saw a lot of ugly during COVID A lot of ugly. You saw the devil.

[B]

You saw it?

[A]

I saw it. And I saw, I saw a lot of unethical practicing and a lot of non advocating on the medical side. And so, you know, I stood up for patients and advocated toe to toe, head to head with doctors and it actually saved. Save people's lives. Going head to head with doctors that weren't. And you know, that's one of my Covid stories is getting a patient out of a rural hospital and carefiling her into a level one trauma center that the rural doctor just said, you know, she's obese, she's not taking the vaccine, she's. We're just gonna let her pass. And I. She had two very young children. She was 38 years old. And I couldn't let that happen. I had to advocate for her and really, really, you know, push to get her out of there and get her somewhere into somebody that would save her. And she is still alive today and taking care of their children and Being a mother. So that's one of the most important parts of COVID for me is that I came out of it with knowing that I can advocate and I can help people. And so, yeah, I was a survivor, you know, and a worker all the way through. And I saw many, you know, bone survivors. I body bagged 13 people in one day. And that's a lot.

[B]

That's quite a. That's a, quite a.

[A]

Well, you know, it's hard, you know, to struggle and it burnt me out on the bedside and, you know, I watched over hundred, you know, hundreds of patients die and it was awful. And survival of the fittest. I don't think it was survival of the fittest because I think our system, honestly, it fell apart. It fell apart and it was evident. It completely fell apart.

[B]

It was testament.

[A]

Yeah. And I don't think the healthcare system knew how to deal with it. And a lot of people died that shouldn't have died. I think more people would have survived if they wouldn't have come to the hospital, to be very honest with you.

[B]

Yeah, I think a lot of folks were just like rustling and like, how can we make money off this? Do we scare folks into needles or vaccinations? Folks are. It was quite chaos. I'm very happy that we're on the opposite side of this. We're obviously still talking about the lessons learned from that energy. Let's end it with a strong positive note here. How can folks, how can women discover you and follow your journey?

[A]

So Monarch Master injectors. We are man, we're all over social media. Number one, right on. It's Monarch. Injectors.net and Monarch is just a word that's powerful. You know, the butterfly bringing people to flight, you know that part of it and then you know, the other side of the word. Monarch. You're going to see my story a lot through our website, through our social media. And now we have over 1100 nurses owning their own practices. Dr. Run but nurse led. So we're all over the country now. So you can see us and find us.

[B]

And it's monarchconjectors.net monarchinjectors.net Brenda Roche. Yes, thank you so much for your time and energy. I appreciate literally having a conversation about things that we shouldn't be talking about anymore. But it's energy that needs to be observed and talked about. Any closing comments, any inspiration, inspirational quotes, any bible verses, you know, any fun tips that anyone should know when going into one of your competitors clinics, let's put it that way.

[A]

You know, my philosophy is don't compete. Collaborate.

[B]

There you go.

[A]

And that. And I teach all my nurses that we're not in competition with the med spa down the street. We are not in competition with each other. We are here to collaborate with each other and help people be well and live a fit life and as long as they can, healthy.

[B]

Madame Roche, thank you so much again for a lovely time and energy. That concludes another episode of the Living youg Legacy podcast. For Inside Success, I am Ray Gutierrez.