Podcast Summary: Living Your Legacy

Episode: Elite Performance Coach: The Her:Dentity Code for Women Who Refuse to Settle
Host: Rudy Mawer
Guest: Carrie Campbell
Release Date: October 28, 2025

Episode Overview

In this inspiring and practical conversation, host Rudy Mawer welcomes elite performance coach, clinical counselor, and pro bodybuilder Carrie Campbell, the driving force behind The Carrie Campbell Experience and the Her:Dentity Code. The episode dives deep into the mindset practices that underpin elite performance—especially for women—and explores how vision, environment, self-talk, and daily routines form the building blocks of legacy and high achievement. Carrie also shares her philosophy of empowering women to rewrite narratives and refuse to settle for less than their potential.

Key Discussion Points & Insights

1. Bridging the Gap Between Desire and Achievement

• Carrie identified a "huge gap" in personal development: People often know what they want and even set goals, yet consistently struggle to actually achieve those outcomes (00:00).
  • Quote: "How do you go from where you're at to where you want to be?" – Carrie Campbell (00:00)
• Her focus has become bridging that gap, particularly through identity, mindset, and deep work on vision.

2. Defining Elite Performance Coaching

• Not just health and fitness—mindset is foundational:
  Despite her bodybuilding background, Carrie stresses the essence of her work is about unlocking mindset mastery at the unconscious level.
  • Quote: "I'm a clinical counselor and a mindset expert. My focus now is with high-level corporate executives, professional athletes...achieving that level of elite human status." – Carrie Campbell (02:05)
• Custom, high-touch programs:
  Private clients work with her on a year-long basis, including in-person sessions each quarter and ongoing strategy and support (03:43).

3. The Power of Environment & Upbringing

• Impact of early environment:
  Both Rudy and Carrie discuss how childhood experiences—whether supportive or challenging—shape unconscious belief systems and expectations.
  • Quote: "Our influence leads to our belief system, our belief system leads to our expectations, and then therefore our behaviors." – Carrie Campbell (06:06)
  • Carrie openly shares about her mother’s alcoholism, highlighting the complexity of influences and the importance of challenging limiting beliefs (08:11).

4. Moving From Good to Elite: Practical Mindset Processes

• A Mindset Routine for Elite Living:
  Carrie lays out her four-pillar method for rewiring internal narratives and developing intentional daily practice (10:16):
  • Learning Your Language: Track and rewrite your self-talk.
  • Counting Your Wins: Consciously celebrate small victories daily.
  • Reviewing Your Direction: Revisit and reinforce your goals, vision, and trajectory.
  • Imagining Your Outcome: Use visualization and imagination to solidify outcomes.
  • Quote: "Everybody needs to have that [mindset] process...consistent and just practice that over and over and over again, the better you're going to be." – Carrie Campbell (09:36)

5. The Mechanics and Importance of Self-Talk

• Talk to yourself more than you listen:
  Carrie shares her most powerful mindset hack (12:28).

  • Quote: "Talk to yourself more than you listen to yourself." – Carrie Campbell (12:28)
  • The unconscious mind absorbs whatever it is told—so intentional, positive self-talk is crucial.

• Cognitive dissonance caution:
  Don’t overshoot affirmations if you don’t believe them; incremental improvement works best.

  • Quote: "If the gap between the current belief and where she was going was way too big...little baby steps." – Carrie Campbell (13:31)

6. Attacking Usual Suspects & Building New Habits

• Identify recurring negative narratives ("usual suspects") and tackle them first:
  It’s more manageable than trying to rewrite your whole mindset at once (16:05).

  • Quote: "We all tend to have certain thought patterns we go to...attack those first." – Carrie Campbell (16:05)

• Concrete habit-building tips:

  • Keep a journal by your bed and list 3-5 wins every night to prime your subconscious as you sleep (16:49).
    • Quote: "Little wins...it's the little wins that lead to the aha life." – Carrie Campbell (17:17)

7. The Truth About Success: The Power of Boring Consistency

• Elite performance is about mundane, repeated action:
  Both Rudy and Carrie debunk the myth of "overnight success" or only doing what’s fun.

  • Quote: "The process is never going to be a hell yeah. The vision has to be the hell yes." – Carrie Campbell (18:29)

• Ritual and routine as anchors:
  Carrie attributes her success in both business and bodybuilding to unwavering daily habits, regardless of circumstances (20:05).

  • Quote: "Bookshelf your day. Start your day and end your day with the same thing...just establish your day and your habits right there from the start." – Carrie Campbell (20:06)

8. Vision, Purpose, and the Her:Dentity Code

• Vision over goals:
  Many people chase goals set by others; Carrie coaches women to clarify what truly ignites them (18:58).
• Her mission:
  Empower women to break free from limiting narratives and ensure "no woman gets left behind" (20:47).
  • Quote: "For me, it's every single day waking up and striving to change as many lives as I possibly can...no woman gets left behind." – Carrie Campbell (21:45)

Notable Quotes

• "How do you go from where you're at to where you want to be?" – Carrie Campbell (00:00)
• "Our influence leads to our belief system, our belief system leads to our expectations, and then therefore our behaviors." – Carrie Campbell (06:06)
• "Talk to yourself more than you listen to yourself." – Carrie Campbell (12:28)
• "If the gap between the current belief and where she was going was way too big...little baby steps." – Carrie Campbell (13:31)
• "We all tend to have certain thought patterns we go to...attack those first." – Carrie Campbell (16:05)
• "The process is never going to be a hell yeah. The vision has to be the hell yes." – Carrie Campbell (18:29)
• "No woman gets left behind." – Carrie Campbell (21:45)

Timestamps for Key Segments

• 00:00 — Bridging the personal development gap
• 02:05 — What is an elite performance coach?
• 03:43 — How Carrie works with clients
• 06:06 — The science of influences and belief systems
• 10:16 — Carrie's Four Pillars of Mindset
• 12:28 — The transformative power of self-talk
• 16:05 — Identifying and changing "usual suspects" thoughts
• 16:49 — The nightly wins journal practice
• 18:29 — Debunking success myths and the role of consistency
• 20:06 — The power of routine, wherever you are
• 20:47 — Her:Dentity Code, legacy, and purpose

Final Takeaways

• Elite performance is possible for anyone who cultivates vision, purposeful mindset routines, and strategic self-talk—step by step.
• True legacy is built not just on achievement, but on empowering others, especially women, to break through limiting narratives and create lasting impact.