Living Your Legacy with Rudy Mawer

Founder of Crystal Oil: Fusing Art, Poetry, and Wellness into One Vision

Date: November 4, 2025
Guest: Mikaela Seffler
Host(s): Ray Gutierrez (Main Interviewer), with Sam
Duration: ~11 minutes

Episode Overview

This episode delves into the life, artistry, and entrepreneurial journey of Mikaela Seffler, founder of Crystal Oil. The discussion explores how Mikaela has woven her passions for poetry, music, and visual arts into a luxury wellness brand that’s as much about spiritual upliftment as it is about aromatherapy. The conversation offers insight into Mikaela’s creative process, the origins of Crystal Oil, the healing influence of essential oils, and her latest book—an illustrated compilation of new age poetry.

Key Discussion Points & Insights

1. Mikaela’s Artistic & Wellness Roots

• Background in Poetry and Spirituality
  Mikaela shares that her creative path began with spiritual poetry, expressing a yearning for something “more” that led her toward essential oils.
  • "I was a poet. I was publishing some spiritual poetry, but I needed something more. I needed something more for myself to fill the gap." (00:00)
• The healing experience with essential oils inspired her to create something tangible she could share.

2. The Birth of Crystal Oil

• From Personal Need to Business Opportunity
  Mikaela recounts her initial experiments, buying oils in bulk for herself before realizing it made sense to start a brand.
  • "I decided to buy like a hundred bottles. And that was my first time. And I think the first time we just had a very plain label." (02:47)
• Crystal Oil began as “Zafir” before evolving into its current luxury-oriented incarnation with marble diffusers and single-oil offerings.

3. Essential Oils as a Tool for Healing and Connection

• Personal Motivation
  Suffering from occasional migraines and seeking natural solutions for wellness, Mikaela found oils helped with aroma, sleep, and skincare.

  • "I do have occasional migraines... I love the aroma, the scent, it was wonderful. And I use it on my skin, and it helped me at my bath time... The beginning of the brand started through luxury aromatherapy diffusers." (04:02)

• Community Impact and Word-of-Mouth Growth
  Mikaela describes organically sharing oils with neighbors and friends—a grassroots approach.

  • "When I talk to somebody... I always felt really good about having something to talk about and giving them something very cool." (05:23)

4. Fusion of Art and Spiritual Message

• Introducing Tarot and Visual Arts
  She reveals her connection to tarot cards, both as a spiritual tool and a visual inspiration for her products and poetry.

  • "I started getting into tarot... and I started creating tarot decks." (06:10)
  • "I started believing that looking at the card, just looking at it can inspire your day... It's much better than just, you know, reading it." (06:26)

• Poetry to Music
  Mikaela describes how her poetry naturally evolved into songwriting and music, with each medium feeding the others.

  • "It started with poetry, and then I went into music and started converting the poetry into music... But I still revert back to my poems because my poems were so rich with, you know, nature and spiritual stuff." (07:16)

5. Mikaela’s Book: The Journey from Inspiration to Publication

• What the Book Represents
  Her book is described as a compilation of new age poetry drawing inspiration from nature, creation, and themes of nobility and heroism.

  • "So this book is a compilation of new age poetry that draws on nature, draws on creation... and draws a little bit about human nature, you know, nobility. I kind of like writing about heroes." (07:46)

• Evolution of Content & Self-Reflection
  Mikaela discusses editing and augmenting the work for clarity and resonance, expressing satisfaction with her growth as a writer.

  • "When I wrote them a long time ago... I thought that they needed a little bit of clarification, so I've amped them up... I think I did a good job. I'm pretty happy with it." (08:29)

6. Spirituality, Timing, and Serendipity

• On Synchronicity and Divine Timing
  Mikaela and Ray reflect on how missed connections due to time zones actually led to a more meaningful meeting.
  • Ray: "You tell me as someone that that follows the divine North Star... that it was on purpose." (09:57)
  • Mikaela: "Yeah, that's fabulous... But no, we're together... We made it happen." (10:18)

Notable Quotes & Memorable Moments

• "I'm so happy that finally I got to convey and express and explain everything that I've been doing and get it out there in the world. That's. It's fabulous." – Mikaela Seffler (00:32, 09:29)
• "I love the concept of the luxury diffuser... Our first oil was peppermint, and then rose... I felt good about sharing it." – Mikaela Seffler (04:02)
• "Smoking Like a true gypsy. Hell, yeah.” – Ray Gutierrez (05:31)
• "I started getting into tarot... I started believing that looking at the card, just looking at it can inspire your day." – Mikaela Seffler (06:10, 06:26)
• "It started with poetry, and then I went into music and started converting the poetry into music." – Mikaela Seffler (07:16)
• "When I wrote them a long time ago, and I reread them today, I thought that they needed a little bit of clarification, so... I think I did a good job. I'm pretty happy with it." – Mikaela Seffler (08:29)
• "You were aligned at a different time. And I was challenged to meet you at this time and you were challenged to meet me here and to test our spiritual strength. We reached a center, and here we are." – Ray Gutierrez (10:09)

Segment Highlights & Timestamps

• Mikaela’s Creative Roots & Discovery of Essential Oils (00:00 – 02:47)
• The Origins of Crystal Oil & Brand Philosophy (02:47 – 04:02)
• Personal Healing & Growth of Brand (04:02 – 05:23)
• Organic Community Building (05:23 – 06:10)
• Tarot, Visual Inspiration, and Deeper Spiritual Connections (06:10 – 07:16)
• Artistic Evolution: Poetry, Music, and Visual Art (07:16 – 07:46)
• About the Book: Concept and Self-Reflection (07:46 – 08:29)
• On Divine Timing & Interview Logistics (09:40 – 10:29)

Tone and Style

The conversation is intimate, vibrant, and sprinkled with humor and spirituality. Words like “gypsy,” “divine North Star,” and references to creativity and legacy imbue the episode with a whimsical yet profound mood. Both host and guest are warm, expressive, and clearly invested in inspiring listeners.

Conclusion

This episode offers an inspiring window into Mikaela Seffler’s journey of creative fusion—where art, poetry, and wellness combine to form the essence of Crystal Oil. Listeners are treated to Mikaela’s authentic reflections on entrepreneurship, healing, and spirituality, with actionable insights into building a brand rooted in passion and personal transformation.