Founder of Crystal Oil: Fusing Art, Poetry, and Wellness into One Vision

Summary

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Living Your Legacy with Rudy Mawer

Founder of Crystal Oil: Fusing Art, Poetry, and Wellness into One Vision

Date: November 4, 2025
Guest: Mikaela Seffler
Host(s): Ray Gutierrez (Main Interviewer), with Sam
Duration: ~11 minutes

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Episode Overview

This episode delves into the life, artistry, and entrepreneurial journey of Mikaela Seffler, founder of Crystal Oil. The discussion explores how Mikaela has woven her passions for poetry, music, and visual arts into a luxury wellness brand that’s as much about spiritual upliftment as it is about aromatherapy. The conversation offers insight into Mikaela’s creative process, the origins of Crystal Oil, the healing influence of essential oils, and her latest book—an illustrated compilation of new age poetry.

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Key Discussion Points & Insights

1. Mikaela’s Artistic & Wellness Roots

• Background in Poetry and Spirituality
  Mikaela shares that her creative path began with spiritual poetry, expressing a yearning for something “more” that led her toward essential oils.
  • "I was a poet. I was publishing some spiritual poetry, but I needed something more. I needed something more for myself to fill the gap." (00:00)
• The healing experience with essential oils inspired her to create something tangible she could share.

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2. The Birth of Crystal Oil

• From Personal Need to Business Opportunity
  Mikaela recounts her initial experiments, buying oils in bulk for herself before realizing it made sense to start a brand.
  • "I decided to buy like a hundred bottles. And that was my first time. And I think the first time we just had a very plain label." (02:47)
• Crystal Oil began as “Zafir” before evolving into its current luxury-oriented incarnation with marble diffusers and single-oil offerings.

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3. Essential Oils as a Tool for Healing and Connection

• Personal Motivation
  Suffering from occasional migraines and seeking natural solutions for wellness, Mikaela found oils helped with aroma, sleep, and skincare.

  • "I do have occasional migraines... I love the aroma, the scent, it was wonderful. And I use it on my skin, and it helped me at my bath time... The beginning of the brand started through luxury aromatherapy diffusers." (04:02)

• Community Impact and Word-of-Mouth Growth
  Mikaela describes organically sharing oils with neighbors and friends—a grassroots approach.

  • "When I talk to somebody... I always felt really good about having something to talk about and giving them something very cool." (05:23)

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4. Fusion of Art and Spiritual Message

• Introducing Tarot and Visual Arts
  She reveals her connection to tarot cards, both as a spiritual tool and a visual inspiration for her products and poetry.

  • "I started getting into tarot... and I started creating tarot decks." (06:10)
  • "I started believing that looking at the card, just looking at it can inspire your day... It's much better than just, you know, reading it." (06:26)

• Poetry to Music
  Mikaela describes how her poetry naturally evolved into songwriting and music, with each medium feeding the others.

  • "It started with poetry, and then I went into music and started converting the poetry into music... But I still revert back to my poems because my poems were so rich with, you know, nature and spiritual stuff." (07:16)

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5. Mikaela’s Book: The Journey from Inspiration to Publication

• What the Book Represents
  Her book is described as a compilation of new age poetry drawing inspiration from nature, creation, and themes of nobility and heroism.

  • "So this book is a compilation of new age poetry that draws on nature, draws on creation... and draws a little bit about human nature, you know, nobility. I kind of like writing about heroes." (07:46)

• Evolution of Content & Self-Reflection
  Mikaela discusses editing and augmenting the work for clarity and resonance, expressing satisfaction with her growth as a writer.

  • "When I wrote them a long time ago... I thought that they needed a little bit of clarification, so I've amped them up... I think I did a good job. I'm pretty happy with it." (08:29)

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6. Spirituality, Timing, and Serendipity

• On Synchronicity and Divine Timing
  Mikaela and Ray reflect on how missed connections due to time zones actually led to a more meaningful meeting.
  • Ray: "You tell me as someone that that follows the divine North Star... that it was on purpose." (09:57)
  • Mikaela: "Yeah, that's fabulous... But no, we're together... We made it happen." (10:18)

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Notable Quotes & Memorable Moments

• "I'm so happy that finally I got to convey and express and explain everything that I've been doing and get it out there in the world. That's. It's fabulous." – Mikaela Seffler (00:32, 09:29)
• "I love the concept of the luxury diffuser... Our first oil was peppermint, and then rose... I felt good about sharing it." – Mikaela Seffler (04:02)
• "Smoking Like a true gypsy. Hell, yeah.” – Ray Gutierrez (05:31)
• "I started getting into tarot... I started believing that looking at the card, just looking at it can inspire your day." – Mikaela Seffler (06:10, 06:26)
• "It started with poetry, and then I went into music and started converting the poetry into music." – Mikaela Seffler (07:16)
• "When I wrote them a long time ago, and I reread them today, I thought that they needed a little bit of clarification, so... I think I did a good job. I'm pretty happy with it." – Mikaela Seffler (08:29)
• "You were aligned at a different time. And I was challenged to meet you at this time and you were challenged to meet me here and to test our spiritual strength. We reached a center, and here we are." – Ray Gutierrez (10:09)

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Segment Highlights & Timestamps

• Mikaela’s Creative Roots & Discovery of Essential Oils (00:00 – 02:47)
• The Origins of Crystal Oil & Brand Philosophy (02:47 – 04:02)
• Personal Healing & Growth of Brand (04:02 – 05:23)
• Organic Community Building (05:23 – 06:10)
• Tarot, Visual Inspiration, and Deeper Spiritual Connections (06:10 – 07:16)
• Artistic Evolution: Poetry, Music, and Visual Art (07:16 – 07:46)
• About the Book: Concept and Self-Reflection (07:46 – 08:29)
• On Divine Timing & Interview Logistics (09:40 – 10:29)

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Tone and Style

The conversation is intimate, vibrant, and sprinkled with humor and spirituality. Words like “gypsy,” “divine North Star,” and references to creativity and legacy imbue the episode with a whimsical yet profound mood. Both host and guest are warm, expressive, and clearly invested in inspiring listeners.

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Conclusion

This episode offers an inspiring window into Mikaela Seffler’s journey of creative fusion—where art, poetry, and wellness combine to form the essence of Crystal Oil. Listeners are treated to Mikaela’s authentic reflections on entrepreneurship, healing, and spirituality, with actionable insights into building a brand rooted in passion and personal transformation.

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Transcript

[Mikaela Seffler]

I was a poet. I was publishing some spiritual poetry, but I needed something more. I needed something more for myself to fill the gap. You know, I had some friends that told me about essential oils. I felt that it really did something for me, and I wanted to share that with other people.

[Narrator]

Mikaela Seffler is a soulful, expressive and visionary artist whose work bridges music, poetry, and visual art into one harmonious flow of creativity. Through her brand, Crystal Oil, and her fusion of lyrical inspiration and ancient wisdom, she channels the healing power of nature to uplift, restore, and awaken the spirit.

[Mikaela Seffler]

I'm so happy that finally I got to convey and express and explain everything that I've. I've been doing and get it out there in the world. That's. It's fabulous.

[Ray Gutierrez]

Let's talk about your book. Where does this book come from? What inspired it? What can people learn from this book?

[Mikaela Seffler]

So this book is.

[Ray Gutierrez]

It spans the globe like a super.

[Mikaela Seffler]

High cold Internet Elvis.

[Sam]

Ready for free.

[Mikaela Seffler]

Today, Apple is going to reinvent the.

[Sam]

It'S not over until I win the.

[Mikaela Seffler]

Living your legacy podcast for those who live to leave a legacy that's extraordinary.

[Sam]

The impossible has. Oh, that is sensational. Jordan Open Chicago with the league. You said Paul is the fastest man on the planet. You can live your dream.

[Ray Gutierrez]

Welcome back to another amazing episode of the Women in power podcast for Inside Success. I am Ray Guterres. Joining me today is a woman of power. She gauges her power through music, through poetry, intergalactic healing. Ladies and germs, welcome Michaela Selfer, Women in Power today.

[Mikaela Seffler]

Oh, thank you so much for having me. I love being here. And. Yeah, yeah.

[Ray Gutierrez]

Michaela, you look quite powerful. You are literally in. In the moment.

[Mikaela Seffler]

You are in the moment. I'm in the. I'm in Miami. I've been here for a few days. I've loved the. The program of the conference, and you guys have been great.

[Ray Gutierrez]

You've seen Rudy on stage at the Mastermind.

[Mikaela Seffler]

Yeah.

[Ray Gutierrez]

What are your initial thoughts? You're. But you're not just a guest. You're a woman of power at a Rudy Moore mastermind.

[Mikaela Seffler]

Yeah, exactly.

[Ray Gutierrez]

Give me the deep.

[Mikaela Seffler]

I am a woman of power because of my brand. My brand is. Is a. Is a brand of luxury essential oil, and my book is a spiritual book. And Rudy has been great. He's been teaching all of us how to. To plow through the business and get our brand through, and he's been fabulous.

[Ray Gutierrez]

Amazing. Let's talk about your brand.

[Sam]

Where.

[Ray Gutierrez]

Where does your intergalactic journey begin?

[Mikaela Seffler]

Well, it started about. Well, I guess it started a long time ago, but it really, really, really started about 15 years ago when I started grasping. I was a poet. I was publishing some spiritual poetry. My poetry started to be, I mean, was about nature, metaphysical aspects of nature, the beauty of creation. But I needed something more. I needed something more for myself to fill the gap. And, you know, I had some friends that, you know, told me about essential oils. And I really. It really actually inspired me to help me. It helped me at bath time, it helped me at sleep time, and I decided to. I need a lot of oil. So I kind of, you know, they said, why don't you brand it? I mean, you keep on buying so much. It's so expensive. I mean, one bottle is like, you know, $40 or something. So I decided to buy like a hundred bottles. And that was my first time. And I think the first time we just had a very plain label called. At that time, it was called Zafir, and so on and so on. And the more I ordered, the better I felt. I felt that it really did something for me, and I wanted to share that with other people.

[Ray Gutierrez]

Why did you need to rely on these essential oils? Where did the pain come from? What was your why?

[Mikaela Seffler]

Oh, yeah. So I do have occasional migraines, which really disturbing. So that was helpful. And I find it. I love the aroma, the scent, it was wonderful. And I use it on my skin, and it helped me at my bath time. And it was just through aromatherapy. The beginning of the brand started through luxury aromatherapy diffusers. And we had beautiful marble diffusers, and I brought them to all these different hotels and stuff, and that was great. I mean, I really love the concept of the luxury diffuser. And of course, we started branding the actual oils. Our first oil was peppermint, and then rose, like it was single oils. And I got a really good response. I felt good about sharing it. You know, I always give them to my friends and neighbors, and I loved it.

[Ray Gutierrez]

That's amazing.

[Mikaela Seffler]

Yeah.

[Ray Gutierrez]

What was the first journey? Not excuse. Not the first journey, but I guess the first journey that you inspired a transformative client of client that went from dark to light or light to dark, using your products.

[Mikaela Seffler]

Oh, it was. It was mostly neighbors who.

[Ray Gutierrez]

So you were that cool neighbor.

[Mikaela Seffler]

Yeah, it was neighbor. And you know what? When I talk to somebody, when I go down, I remember I was living in building an apartment, I go down to the laundry room.

[Ray Gutierrez]

Sure.

[Mikaela Seffler]

And, you know, we start talking. I always felt really good about having something to talk about and giving them something very cool.

[Ray Gutierrez]

Smoking Like a true gypsy. Hell, yeah.

[Mikaela Seffler]

Yeah. Exactly. Yeah. Yeah.

[Ray Gutierrez]

Right on. Yeah. My. Speaking of gypsies, some of my favorite encounters. If you listen to this podcast a lot, especially the ones I'm hosting, I talk about the spiritual journeys that I'm on and the spiritual downloads, and I enjoy the. The. The hustle of a gypsy. Especially after a good night of, like, partying or going to a good club or seeing a good DJ blow your mind for six hours, and you spring the doors open after you're done and the sun hits you, Bam. There's nothing nicer than seeing, like, a sweet gypsy that looks like a. A mermaid octopus hand you like a token, go, wow.

[Mikaela Seffler]

Oh, you made it.

[Ray Gutierrez]

And you're just, like, sold like, that is her funnel. And she'll hustle you something.

[Mikaela Seffler]

And I'll tell you something else. I'll tell you something else talking about that. But gypsy, I started getting to tarot, you know, with my poetry, and I started creating tarot decks.

[Ray Gutierrez]

Sure.

[Mikaela Seffler]

It all goes, you know, with the theme.

[Ray Gutierrez]

Of course.

[Mikaela Seffler]

Yeah.

[Ray Gutierrez]

How often do you read your tarot cards and what's your philosophy on tarot?

[Mikaela Seffler]

So back then, it was. I used to read them all the time. It was. And I had a few decks, and it was just mostly for inspiration. And that's when the visual stuff that, you know, that I started putting on the oils and we'll talk about it a little bit later, I started getting just. I started believing that looking at the card, just looking at it can inspire your day. And I like the fact that there's all different cards, like a deck of 40 or, you know, and it has, you know, a lot of them is nature, but sometimes, you know, it's. It's the priests or. And that's a lot. That's what I put in my book. I decided that people should have that, you know, to have that visual grasp and that visual pull, you know, it's much better than just, you know, reading it.

[Ray Gutierrez]

Let's talk about how you deliver your spiritual information. Music, poetry, artistry. Where do you want to start?

[Mikaela Seffler]

So it started with poetry, and then I went into music and started learning music, and I started converting the poetry into music.

[Ray Gutierrez]

Right on.

[Mikaela Seffler]

And then I started being a little bit independent and trying to write just a lyric of a song. But I still revert back to my poems because my poems were so rich with, you know, with that, you know, nature and spiritual stuff that I just. I take a line or two and I build around it. So, yeah.

[Ray Gutierrez]

Let's talk about your book. Where does this book come from? What inspired it? What can people learn from this book?

[Mikaela Seffler]

So this book is a compilation of new age poetry that draws on nature, draws on creation, you know, like, and draws a little bit about. On human nature, you know, nobility. I kind of like, you know, you know, writing about heroes. I put it together many, many years, and I kind of really put it together. Re. Put it together about six months ago, and I republished it. And I'm really happy with it because I put the photos and the images in, so it kind of. It helps the narrative kind of.

[Ray Gutierrez]

Oh, right on. I was just gonna say who were the. Who were you when you wrote it and who are you now when you read it?

[Mikaela Seffler]

Okay. So when I wrote it, I was just trying to get down the inspiration that comes to me. You know, sometimes, you know, you kind of. You, You. You're somewhere. Sometimes I just sit at home. I used to sit at home. I just used to pour and I just used to write it.

[Sam]

Sure.

[Mikaela Seffler]

But, you know, sometimes you have an idea and something touches you and you write a few words and then you. You build around it. But most of the poems were written, you know, a while ago, and recently I decided to re edit them because I'll tell you the truth, when I wrote them a long time ago, I. And I reread them today, I thought that they needed a little bit of clarification, so I. I've amped them up. I tried to do them a little bit better, and I think that I'm. I think I did a good job. I'm pretty happy with it.

[Ray Gutierrez]

Amazing. We literally just filmed your.

[Sam]

Your. Your.

[Ray Gutierrez]

Your episode for Women in Power.

[Mikaela Seffler]

Oh, yeah. That was great.

[Ray Gutierrez]

How do you feel?

[Mikaela Seffler]

I feel fantastic. I'm so happy. I'm so happy that finally I got to convey and express and explain everything that I've been doing and get it out there in the world. That's. It's fabulous.

[Ray Gutierrez]

You did great. I got to add something. I was going to ask you this on the actual interview. I'm sorry, the recording session, but I was like, if we get to the podcast, I want to ask it here. You were a little late because time zones.

[Mikaela Seffler]

Oh, yeah. So. Oh, my God.

[Sam]

Oh, no.

[Ray Gutierrez]

No reason. Let me set this up for you.

[Mikaela Seffler]

Okay.

[Ray Gutierrez]

You tell me as someone that that. That follows the divine North Star and things don't happen by accident. Are you. I've. I'm persuaded from learning from your story, who you are, that it was. It was on purpose.

[Mikaela Seffler]

You.

[Ray Gutierrez]

You were aligned at a different time. And I was challenged to meet you at this time and you were challenged to meet me here and to test our spiritual strength. We reached a center, and here we are.

[Mikaela Seffler]

Yeah, that's fabulous. For a second, I got scared when Sandra called me. I said, oh, my God, don't tell me. And I'm leaving tomorrow. I'm flying out. But no, we're together.

[Sam]

Yeah. East coast.

[Mikaela Seffler]

We made it happen.

[Ray Gutierrez]

I'm really happy we made the time. And I looked at the time like, well, let me navigate these obstacles. And we did the interview. We got some photos in, and we got your podcast.

[Mikaela Seffler]

Yeah, it's fabulous.

[Ray Gutierrez]

Now let's. Let's wrap this up because I want you to rush. We're gonna rush you out to the pool party.

[Mikaela Seffler]

Oh, yeah.

[Ray Gutierrez]

The Mastermind pool party. And in Miami. So for another episode of the Women Empowered podcast and for inside success, I am Ray Gutierrez.

[Sam]

Sam.