From Abused Child to Empowering Hundreds

Summary

Living Your Legacy

Episode: From Abused Child to Empowering Hundreds

Host: Rudy Mawer (with interviewer Raghu Teres)
Guest: Bruna Paban
Date: June 24, 2026

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Episode Overview

This episode of "Living Your Legacy" features Bruna Paban, a Brazilian-born entrepreneur who transformed her life from a challenging childhood to founding two impactful businesses: Super Cleaners MB LLC and Coastal Phoenix Team. Bruna shares her journey from immigrant beginnings and feelings of brokenness to building businesses rooted in service, empowerment, and faith. The conversation offers a candid look at her ethos, practical systems, the deeper value of the cleaning industry, her role in uplifting other women, and advice for new entrepreneurs—culminating in reflections on legacy, partnership, and personal fulfillment.

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Key Discussion Points & Insights

1. Bruna’s Background and Journey

• Immigrant Experience and Identity

  • Bruna recounts her move from Brazil to the U.S., navigating a new culture (02:00–02:11).

    “Completely different culture. We are much hotter. And the weather, not the person. And we. God, we love food.” – Bruna (02:09)

  • Her start in the cleaning business stems from joining her mother in the U.S., and quickly realizing she could turn it into her own venture for personal freedom (03:11–03:23).

• Self-Perception and Growth

  • Initially, Bruna struggled to see herself beyond being “just a cleaner,” grappling with doubts about her worth and capacity for power (07:02–07:16).

    “For the longest time, I always saw myself half broken. I always wonder, am I just a cleaner? Is this all I get to do?” – Bruna (07:07)

2. The Business of Cleaning: Philosophy and Operations

• Systemization & Delegation

  • Bruna explains the importance of delegation and creating systems—from training cleaners to checks and balances—ensuring a smoothly operating “machine.” (03:41–04:05)

• The Power and Value of a Clean Space

  • For Bruna, cleanliness is not only about appearances but also mental clarity and well-being:

    “A clean space is a clean headspace.” – Bruna (00:32, 05:58)

  • She underscores how mess and clutter inhibit creativity and business growth, both for herself and her clients (04:45–05:21).

• Daily Routines & Practical Tips

  • Bruna’s cleaning process is organized top-to-bottom for the most efficient results (06:36–06:53).

    “Ceiling fans, corners, walls, all the way down to the floor is the last thing... the home is ready.” – Bruna (06:36)

  • She encourages listeners to establish routines such as making their bed first thing in the morning to facilitate a productive mindset (06:05–06:26).

    “Not about keeping it clean, but the principle of starting your day... It starts a whole routine of a sequence of events that leads you into a successful day.” – Bruna (06:07)

3. Empowerment and Serving Others

• Redefining Power

  • Bruna reframes “power” as the ability to help others rise, rather than just financial success (00:53, 10:45).

    “Personally helping other people rise? It's not something I do, it’s something I am.” – Bruna (00:53, 10:46)

  • Her businesses specifically employ mothers and single moms to offer them flexibility and the chance to transform their lives (07:16–07:43).

• Impact Beyond Cleaning

  • Bruna highlights the emotional and social impact her business has, often providing support, encouragement, or even counseling to clients experiencing loneliness or vulnerability (07:43–08:08).

4. Most Challenging Experiences & Transformational Stories

• Memorable Cleaning Challenges
  • Bruna recalls the most intense clean-up job: assisting a client with hoarding tendencies and mental health challenges, resulting in a dramatic, emotional transformation (08:19–09:27).

    “She said, I hadn’t seen my floors in a long time.” – Bruna (09:27)

5. Personal Values: Faith and Purpose

• Faith as a Guiding Principle
  • Bruna’s central advice to her younger self and new entrepreneurs is to always “seek God first,” crediting her faith with guiding her decisions and success (09:45–10:01).

6. Reflections on Legacy and Healing

• Legacy Through Service

  • Bruna views her 17 years in business as a journey of healing, empowerment, and leaving a positive impact for others. Telling her story publicly has made her appreciate her own growth (10:13–10:25).

• Business and Life Partners

  • Bruna works alongside her husband and emphasizes intentionality in maintaining both strong business and personal relationships (11:57–12:17).

    “You need a best friend. And if they are your best friend, it will work.” – Bruna (12:13)

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Memorable Quotes

• “A clean space is a clean headspace.” – Bruna (00:32, 05:58)
• “Personally helping other people rise? It's not something I do, it’s something I am.” – Bruna (00:53, 10:46)
• “For the longest time, I always saw myself half broken. I always wonder, am I just a cleaner?... Is this all I get to do?” – Bruna (07:07)
• “You need a best friend. And if they are your best friend, it will work.” – Bruna (12:13)
• “Seek God first. Always seek God first.” – Bruna (09:45)
• “Creating a business that can change a person's life, even if it is just cleaning... I think that’s where it’s at.” – Bruna (11:16)
• On legacy: “All the healing and the growth and the process in these past 17 years of business.” – Bruna (10:25)

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Timestamps for Important Segments

• Bruna’s move from Brazil & cultural insights - 02:00–02:22
• Founding Super Cleaners & value of cleaning industry - 03:11–04:14
• Mental and emotional value of clean spaces - 04:45–05:21
• Daily routines and cleaning philosophy - 06:05–06:26
• Defining power & supporting other women - 07:00–07:43, 10:45–11:43
• Transformational client story (hoarding case) - 08:19–09:27
• Advice for aspiring entrepreneurs (faith & purpose) - 09:45–10:01
• Working with a partner in business and life - 11:52–12:17

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How to Connect with Bruna Paban

• Coastal Phoenix Team: Facebook, Instagram, YouTube
• Super Cleaners MB: Facebook, YouTube, Instagram
• Location: Myrtle Beach, South Carolina (12:20–12:36)

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Closing Thoughts

Bruna Paban’s episode is a testament to transforming humble beginnings into lasting impact. Her story brings the humanity, heart, and higher purpose often overlooked in “everyday” businesses. Listeners leave with actionable insights on systems, mindset, and empowerment, underscored by unwavering faith and service to others.

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"Creating a business that can change a person's life, even if it is just cleaning... I think that’s where it’s at."
– Bruna Paban (11:16)

Transcript

[Bruna Paban]

I never saw myself as a woman in power. I always wonder, am I just a cleaner? It wasn't until I realized the power I had helping other women. Everybody that works for me is a mom. Giving them the freedom to be with their kids and changing their lives, but not just theirs.

[Narrator]

Bruna Paban is an entrepreneur, speaker and the founder of Super Cleaners MB LLC and co founder of Coastal Phoenix Team. Drawing from her journey of resilience, faith and perseverance, she empowers others to overcome adversity, pursue their purpose, and build lives rooted in growth, service and lasting.

[Bruna Paban]

A clean space is a clean headspace.

I don't function well in a messy space. Most people don't either. If you're a person that you know,

own a business, you can't come up with nicer ideas. You can't come up with a better plan, a better business plan, or a way to grow.

[Raghu Teres]

You're a woman in power because you help others rise. How would you define the concept of power in your own words? And what does it mean to you personally?

[Bruna Paban]

Personally helping other people rise? It's not something I do, is something I am.

When we talk about business, a lot

of people think money, money, money, money.

That's the first thing they see, right? But that's not enough.

[Raghu Teres]

It spans the globe like a super

[Bruna Paban]

highest cold Internet Elvis friends.

[Podcast Intro/Outro Voice]

Today Apple is going to reinvent the phone. It's not over until I win.

[Bruna Paban]

The Living youg Legacy podcast. For those who live to leave a legacy that's extraordinary.

[Podcast Intro/Outro Voice]

The impossible has been. Oh, that is sensational. Jordan Open Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream.

[Raghu Teres]

Welcome back to another powerful episode of Women in Power. I'm Raghu Teres for the Inside Success Network. Joining me today is Bruna Bruno Pabom. Where are you from, Willow?

[Bruna Paban]

I am originally from Brazil.

[Raghu Teres]

Oh, wow.

[Bruna Paban]

Yeah.

[Raghu Teres]

Very cool. So talk about the journey from Brazil to here in 30 seconds.

[Bruna Paban]

In 30 seconds.

[Raghu Teres]

Back to the future montage.

[Bruna Paban]

Completely different culture.

[Raghu Teres]

Absolutely.

[Bruna Paban]

We are much hotter. And the weather, not the person. And we.

God, we love food.

[Raghu Teres]

Do you. I was about. I was in South Pablo for a minute. Water City.

[Bruna Paban]

We love.

[Raghu Teres]

We had to fly because we love a good steak. Yeah, for. For sure. Amazing. So tell us who you are.

[Bruna Paban]

Who I am. I am women in power. I am perseverance. I am overcome. I am Bruno Pobom. I have been through a lot and I am proud to owner of Super Cleaners NB and Coastal Phoenix team.

Powered by Innovate.

We Service the with service industry and

all of the communities. Cleaning, residential, commercial, post construction, coastal Phoenix team serves. We help first time home buyers, investors for, you know, new moms. Yeah.

[Raghu Teres]

So how did you get into this kind of business?

[Bruna Paban]

So I started with cleaning.

[Raghu Teres]

Okay.

[Bruna Paban]

My mom was into cleaning when we

moved to America and I started with

her and realized that quickly I can make a business out of it and

I didn't have to work for anybody.

So that's literally how I got started.

I just wanted the freedom to work for myself.

[Raghu Teres]

So folks look at cleaning businesses and go, oh man, it's like, no, no, no, no, no. There's a whole system, a whole underlying system SOP that you've built, I'm sure. Can you talk about why you find so much joy in this and why it's such a lucrative business?

[Bruna Paban]

Yes. I delegate. Right. Any business. You delegate. You have people that manage, you have

people that check the jobs.

You have people that inspire, inspire.

[Raghu Teres]

But you delegate.

[Bruna Paban]

Thank you. You have people that do the job. Right.

So we have cleaners, trained cleaners. We have people who check.

You know, I love organizing. Separating into categories and seeing it flow

like, see smoothly, like a smoothly sale, like smooth machine. You're right.

It is a business that most people

are like, ah, cleaning.

But the truth is more than people that you know are on the cleaning business. And I guarantee you that anybody even

listening, they know somebody who's in the cleaning business.

[Raghu Teres]

We, we run multiple studios here and I can't, I can't wait to tell you. I can't. My happiest days when the clean people are here because it's just like a breath of fresh air. All the humid, all the traffic and all the noise is finally clean. It's like a fresh reset.

[Bruna Paban]

Yeah.

[Raghu Teres]

It's actually helps our staff and even Rudy and myself have like a fresh start for the week. You just feel it in the energy, in the frequency of the room. Talk about how important that is.

[Bruna Paban]

Where I teach people all the time your home runs as smoothly as you.

So I have my house on the cleaning rotation all the time because I'm cleaning two kids, two dogs, two cats and two business. Somehow I had a gift with two. I don't know what that is, but I have them clean for me and it helps tremendously because I don't function

well in a messy space. Most people don't either. If you are a person that you

know, own a business or in any other industry, most likely if you are in a messy space, you don't function well. You can't come up with nice ideas. You can't come up with a better plan, a better business plan, or a way to grow.

You are overwhelmed by paperwork and stuff

and math and all the stuff you got to do. So even as being a woman is specifically even better for us because we want to clean everything we see, right? You're stressed. That's what we do. We clean. So that really helped my business too. When I was stressed, I could just clean, and it made us successful. But I don't think people realize how

much freedom most cleaners find in the job.

[Raghu Teres]

Oh, sure, talk about some of the systems you've put in place. Like, what is your. What is the philosophy that you're carrying on from your mom? Like, clean room is a powerful room. Is there, like a model that you live by that has been handed down to you?

[Bruna Paban]

A clean space is a clean head space. That's why we say in Brazil all the time, that is one of them. The second one, I tell people all

the time, make your bed.

Yeah, you get up in the morning, make your bed. Not about keeping it clean, but the principle of starting your day. And if you come back into that

room, you get the reward of, I did that.

And I know it's very, very simple, but it's. It starts a whole routine of a. A sequence of events that leads you

into a successful day.

[Raghu Teres]

So I gotta ask, what is your sequence of events when you're cleaning? Is it the floors, the walls? What goes first? And why is it the most optimized way to clean the space?

[Bruna Paban]

I start top to bottom.

Ceiling fans, corners, walls, all the way

down to the floor is the last thing.

Simply because if you're cleaning up right, if you clean the floors first, when

you clean the ceiling fan, the floor is a mess.

So just like in any home organization, top to bottom, the last thing to do is the floors.

You walk out, the home is ready.

[Raghu Teres]

So you are a woman in power. How does that make you feel? Kind of bizarre, huh?

[Bruna Paban]

It does.

[Raghu Teres]

Pretty cool.

[Bruna Paban]

It does.

I never saw myself that way. I always saw myself broken. For the longest time, I always saw myself half broken. I always wonder, am I just a cleaner?

Is this all I get to do?

I never saw myself as a woman in power. It wasn't until I realized the freedom financially, the freedom emotionally to work for myself, the power I had helping other women. Everybody that works for me is a mom, a single mom or a mom in some sort of capability, giving them the freedom to be with their kids and changing their lives, but not just theirs. The Customers, too. There's a lot of customers that walk in their house. Elder ladies, gentlemen. That they're alone, and they don't have nobody to help them or support them. And I have had many encounters where I'm ending up my cleaning appointment, hugging

and tears and encouraging them. And I have had many, many situations where I've felt like I stopped and counsel my clients rather than just clean. You know, I feel like we had

such a giving heart and a serving heart. That's what makes this business so worth doing it for me.

[Raghu Teres]

Before we get a little melancholy, I have to ask, what is the craziest space or mess you've cleaned?

[Bruna Paban]

Hoarders. And I did not know. And this is when I was cleaning. This is five years ago.

[Raghu Teres]

Is this what all Americans are like? Yes. No, it wasn't here in the United States.

[Bruna Paban]

It was in the United States, but it was not. Oh, Americans are like, no, no, there is. There is. You know, I cleaned her house. She had mental condition, and we came in to help her out. I was by the pen full picking

up trash by the pen full. It was the most intense job we've done. It was so bad that at some point I walked outside and I'm pretty sure I threw up.

[Raghu Teres]

Wow.

[Bruna Paban]

Yeah, that was really bad.

But we were really happy when he finished.

[Raghu Teres]

I was just gonna say, it doesn't get more visceral than that. How did that customer, that person's life change after you did this?

[Bruna Paban]

Oh, my God. Tremendously, you know, Tremendously. She had so much space. She cried. Of course she had so much space. She said, I know my house could look like this.

And I remember giving her a list and said, okay, go buy some new rugs, some new things. When she came back, the house was

clean, and she cried.

She.

She said I hadn't seen my floors in a long time.

[Podcast Intro/Outro Voice]

Wow.

[Bruna Paban]

Yeah, I really. We really love what we do.

[Raghu Teres]

Right On. What advice would you give to someone that's sort of like you 20 years ago or when you began this entrepreneurial journey? What advice would you give yourself watching this in the past?

[Bruna Paban]

Seek God first. Always seek God first.

You can't go wrong there, because he will guide you. He led me to every decision I made and every open door he led me. So that would definitely be, seek God first, and he will add all of your dreams into the right place.

[Raghu Teres]

Absolutely. Well, you just finished filming your episode for Women in Power with Anton the Great, as I like to call them. How was that experience like for you? Like retelling your story in front of Cameras.

[Bruna Paban]

Life changing.

[Raghu Teres]

Absolutely right.

[Bruna Paban]

Life changing is the best way I can describe it.

And thank you for that. Thank you guys for that.

That's opportunity has been life changing.

I've been able to see full time,

all the healing and the growth and the process in these past 17 years of business.

[Raghu Teres]

All right, I'm going to pull up some questions actually from, from, from your session as a sneak peek to your episode. It says here you've written that you're a woman in power because you help others rise. How would you define the concept of power in your own words? And what does it mean to you personally?

[Bruna Paban]

So to me personally, helping other people rise, it's not something I do, it's something I am.

[Raghu Teres]

Wow.

[Bruna Paban]

Does that make sense?

[Raghu Teres]

Absolutely.

[Bruna Paban]

I don't run business. I feel like God empower me to run business. It's not I. It's. He always first and second is always about people.

You know, when we talk about business,

a lot of people think money, money, money, money.

That's the first thing they see, right? Yes. They can sit here and talk about 15 houses I own and all this

and all that, but that's not enough, I don't think. I think people are the real thing. I think creating a business that can change a person's life, even if it is just cleaning, you know, or if you want to call it that, but even if it is just cleaning, I think that's, that's where is that. I think being able to do that is what I am. That's why I consider women in power, because I love to empower others. I think that would be the right

business model for me. Yeah.

[Raghu Teres]

So what's next for you? I. I see that. Well, let's rewind a bit. Since you are a woman in power, you work with your husband, your partner.

[Bruna Paban]

Yes, we are partners. Yeah. Yeah.

[Raghu Teres]

So what's that like? Any advice for anyone that's running businesses with her partner?

[Bruna Paban]

Create time for your relationship. Always create time for a relationship. Not all business partners are life partners. That is the second you can have a business partner not be life partners. You need a best friend. And if they are your best friend, it will work.

[Raghu Teres]

Right on. How can people find you, get a hold of you and use your services?

[Bruna Paban]

Yeah. Coastal Phoenix Team Powered by Innovate we're on Facebook. We're on Instagram. We're on YouTube. You can find us Super Cleaners, MV, Facebook, YouTube and Instagram as well. And we are in South Carolina.

We ran off South Carolina. Myrtle Beach.

[Raghu Teres]

Right on.

[Bruna Paban]

Yeah.

[Raghu Teres]

Wow. What a pavon. Of a story.

[Bruna Paban]

Thank you. Thank you.

[Raghu Teres]

Thank you so much for your time and energy. That was such a great, powerful story. That concludes yet another amazing Woman in Power podcast episode. For Inside Success, I am Ray Gutierrez.