How a Navy SEAL Found Purpose After War

Summary

Podcast Summary: Living Your Legacy — “How a Navy SEAL Found Purpose After War”
Host: Rudy Mawer (with guest host Ray Gutierrez)
Guest: Lt. Rob Sarver (Ret.), Co-CEO & Co-Founder, Hero’s Journey LLC
Date: July 28, 2026

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Episode Overview

This episode centers on the transformative journey of Lt. Rob Sarver, a decorated Navy SEAL, from elite military service to impactful corporate leadership. Through an open conversation, Sarver shares battle-tested lessons in resilience, team building, and purpose, discussing the challenges of transitioning to civilian life and shaping a new legacy beyond war. The discussion weaves together themes of service, the universal Hero’s Journey, leadership, and adapting military-honed values to entrepreneurship and security in a rapidly changing, tech-driven world.

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Key Discussion Points & Insights

1. The Universal “Why” of Service

• Purpose in Service:
  • Sarver emphasizes that at the core, military and personal journeys alike begin with understanding why—serving a purpose bigger than oneself, in his case, the US Constitution.
  • Quote: “We all start this journey with the same why. And that's the service of the Constitution. The how and the what that comes later. It's understanding the why.” (00:00, 06:54, 07:09)
• Transcendent Cause:
  • Service is portrayed as a verb; a continuous, intentional action that transcends self-interest.
  • “You’re serving a transcendent cause that very few people will ever understand or do.” (07:42)

2. The Hero’s Journey & the Challenge of Transition

• Military as the Ultimate Hero’s Journey:
  • Sarver and hosts liken his SEAL experience to mythic tales, connecting his growth and trials to the Hero’s Journey outlined by Joseph Campbell and mirrored in pop culture (e.g., Star Wars).
    • “George Lucas wrote Star Wars based off the Hero’s Journal…It’s every veteran’s tale. It’s every person’s tale.” (06:33–06:46)
• Reintegration & Identity:
  • Transitioning out of the military is compared to “putting back on a white belt” (03:09, 11:26); reliving the Hero’s Journey as a civilian in search of new purpose.
  • Need for mentors and honest self-reflection in completing the transition, as veterans risk carrying “Thor's hammer” (i.e., military identity) indefinitely.
  • “The faster you can realize that and the faster you can find that new identity and purpose…that is such a humbling experience.” (03:09, 11:26)
• Framework for Others:
  • Sarver mentors veterans: “I want them to realize and give them the framework of the Hero’s Journey…those deepest wounds will bring about your greatest purpose.” (12:55)

3. Teamwork, Shared Suffering, and Human Capital

• Power of Tribe and Trust:
  • Much of the SEAL and post-military experience, and successful organizational leadership, arise from high-trust teams forged through adversity.
  • Analogies drawn with other communal healing experiences, such as those in prison, stress the psychological value of shared suffering and camaraderie. (09:45–10:20)
• Building “Human Capital”:
  • As an entrepreneur, Sarver’s focus is on fostering trust to unlock collective human potential in business.
  • “If you find all the right people and you give that space to build trust, you're building that high, high trust team…amazing human capital.” (01:45, 24:08)

4. From the Battlefield to the Boardroom

• Translating “Black Belt” Skills:
  • Sarver discusses the power and humility in applying veteran experience—“black belts”—to starting fresh in the corporate world, mentoring, and helping veterans do the same. (11:26–11:52, 12:10)
• Veterans as Untapped Potential:
  • Comment on insufficient “exit training” for veterans: “They spend millions of dollars training us… to perform at the highest levels…they don’t do anything to get us out.” (16:03)
  • The corporate and societal loss when failing to transition 200–250K veterans each year effectively.
  • “If we could just take these… transitioning veterans and train them correctly…what would that do to GDP? It’s incredible.” (14:05)

5. Reflections on Modern American & Global Challenges

• America’s Unchanneled Potential:
  • The U.S. as the “finest, sharpest knife in the drawer” with “nothing to cut”—an excess of capability without commensurate challenge. (17:29)
• Necessary Evil and Diplomacy:
  • Sarver frames the warrior’s job as a “necessary evil” in a world still full of “evil,” but stresses the increasing need for balancing might with subtle diplomacy. (18:04, 18:47)
  • “You have to fear what comes off that helicopter at night…we’re very good at that. But we also have to have a balance of diplomacy.” (18:19)

6. Security, Technology, and the Future

• 2030 and Beyond:
  • Envisions huge escalations in cyber warfare and security threats—trillions in losses, greater reliance on technology, more people left behind. (19:32–19:43)
  • “Security is always going to matter… we have to remain postured to go. You have to fear what comes off that helicopter.” (19:43)
• AI, Privacy, Education:
  • Security solutions will increasingly utilize AI, machine learning, and require community-focused strategies, especially in schools.
  • “It sounds a little bit Minority Report, but that’s where machine learning and AI…giving us a cognitive basis and a trend line of what people will be doing.” (21:24)
  • “The real struggle…with all technology… is privacy.” (21:24–22:07)
• Human Cohesion in a Tech World:
  • Sarver issues a call to “write the construct in the architecture for what this is supposed to be. Correctly, it will end.” (22:34)

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Notable Quotes & Memorable Moments

• Humility of Transition:
  • “Yeah, you earned your black belt… But when you get out, you have to understand you're putting back on a white belt and you're starting over again.” — Rob Sarver (03:09, 11:26)
• On Mentorship & Completing the Journey:
  • “You really have to find a mentor and have self realization that you have to finish this journey and you have to be honest with yourself.” — Rob Sarver (05:44)
• Impact of Not Completing Transition:
  • “If they don’t want to talk out and they’ve compartmentalized, they’re going to go down this spiral of alcohol, drugs, God forbid, suicide.” (14:05)
• The Leadership Imperative:
  • “If you find all the right people and you give that space to build trust…you’re building that high trust team…amazing human capital.” (01:45, 24:08)
• The Role of Veterans Now:
  • “We need them in more dangerous zones, in offices, in political positions, to really inspire the next generation…” (18:55)
• On The Future:
  • “2030 cyber warfare is going to be off the charts…Security is always going to matter. And the more and more we progress as a society…more and more people are going to be left behind. Oh yeah, it's biblical.” (19:32–19:43)
• Final Reflection:
  • “The fastest you can realize that and the faster you can find that new identity and purpose… that is such a humbling experience.” (11:26)

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Timestamps for Key Segments

• Opening Reflections on Service and Purpose — 00:00–01:45
• Transition from Military to Civilian Life, Hero’s Journey — 05:33–06:46; 11:26–12:55
• Building Teams and Human Capital — 09:45–10:20, 24:08–24:44
• Challenges in Veteran Transitions, Societal Impact — 14:05–16:03
• Big Picture: America, Necessary Evil, Diplomatic Challenges — 17:29–19:32
• The Future: Cybersecurity, AI, Education — 19:32–22:34

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Conclusion & How to Learn More

• Listeners are invited to connect with Rob Sarver at servicegroup.com and on Instagram to continue the journey or access support.
• The episode closes with a reminder of the timeless value of resilience, meaningful service, the power of team trust, and using hard-won lessons to guide the next generation through an uncertain, but conquerable, future.

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Overall Tone:
Candid, energetic, optimistic yet grounded; blending military discipline and mythic storytelling with actionable insights on leadership and legacy.
Best For:
Aspiring entrepreneurs, transitioning veterans, leaders, and anyone seeking inspiration to redefine purpose after pivotal life chapters.

Transcript

[A]

And when you live through that and you go through those experiences like you're pushing those outer limits and that's when the greatest lessons are learned. We all start this journey with the same why. And that's the service of the Constitution. The how and the what that comes later. It's understanding the why. And the purpose is serving the Constitution.

[B]

Lt. Seal Rob Sarver is a combat decorated military veteran, strategic operational leader and Wharton educated executive who serves as the co CEO and co founder of the Hero's Journey llc. Drawing from a decorated career of resilience and elite team building, he translates battle tested principles into high impact corporate strategies, helping organizations transform their leadership culture. To build an enduring legacy of purpose

[A]

and performance, you have to realize as a veteran, especially if you served at those levels. Yeah, you earned your black belt, you were an expert, you had the superpower. But when you get out, you have to understand you're putting back on a white belt and you're starting over again. And the faster you can realize that and the faster you can find that new identity and purpose. That is such a humbling experience.

[C]

Yes, sir.

[A]

And willing to be in service of others. I mean, you're going in serving to your point. You're serving this piece of paper, this ideal and that is so powerful because you're serving a transcendent cause that very few people will ever understand or do. But it's upon you at the end of that service to come back with this great honor and pride and great nobility to pass that on. But if you find all the right people and you give that space to build trust, you're building that high, high trust team. What comes out of that is just amazing human capital. Go back and reflect on everything that's happened to you. Those deepest wounds.

[C]

It spans the globe like a super

[D]

high cold Internet Elvis ready for free. Today, Apple is going to reinvent the phone. It's not over until I win. The L your legacy podcast for those who live to leave a legacy that's extraordinary. The impossible. Oh, that is sensational. Jordan, open Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream.

[C]

Welcome back to another episode of the Living your legacy podcast for Inside Success. I am Ray Gutierrez. We are fresh off of another amazing episode of Operation CEO. Joining me today is Rob Sarer. He is the founder and CEO of Service Group. A lot of cool, amazing names. Sir, welcome to the show.

[A]

First of all, thank you. I really appreciate you guys having me humbled to be here. I know everybody, my company, my founders, the People who have built this company, built this amazing thing. Truly, truly. Thank you for the opportunity.

[C]

Oh, it's a joy to serve, my friend. Great, great energy, great frequencies. Your partner's here. She's filming. What is your proper title? So I feel like I messed that up.

[A]

So the military. I was lieutenant. Yes, sir. I got out. I was A Troop Commander, Seal Team 3 When I got out. And now I serve humbly as the CEO of Service Group.

[C]

Wow. Yeah. Seal, like S E A L. That is huge. I've had Marines, I've had Air Force, I've had Senators. But a SEAL is a completely different mindset. Different level, a different galaxy. Where do we begin? How do I ask a person like you that question?

[A]

I mean, you just have to. Like cold water.

[D]

Okay.

[A]

Yeah. Just not. And not sleep. But no, I think, you know, as I said earlier, it is the ultimate human experience because you're adapted to every human behavior.

[C]

Yeah.

[A]

The fear, the doubt, the exhaustion, the ego, all the subjugation of the ego. When you live through that and you go through those experiences like you're pushing those outer limits, and that's when the greatest lessons are learned.

[D]

Yeah.

[C]

When we talked about the hero's journey and kind of like the mythos, the real journey of the spirit, of what it is, what you're really doing, it almost kind of feels like the human experience that is normal is very contrived, very boring. It's just like there is no hero's journey. You're kind of old enough and you graduate, and then you got a job, and then you make more of yourself, and then you have a legacy, and then you pass away and you become whatever you think you become. That's it. There is no challenge. There's no story. These people lean on folks like you and I, maybe at some level, for music, for entertainment, for real journeys of the human experience. And they call it movies. They call it film. You, sir, are the real effing deal. Marvel movies, characters, superheroes, all these contrived Galaxy Quest characters are written about your adventures. How does that feel? To live in this reality, as this virtual reality, but it's very much real.

[A]

It's amazing, but it's also humbling because you go back to, I never knew any of this would happen, but going along that path, to be a warrior and experiencing all these things and living on those fringes, to experience human life like in this human. These behaviors and coming back to, it's. We have to share that with the rest of everybody. And, you know, you go back to Native Americans and all these warrior cultures, like, how do you indoctrinate these people? Like, how do you bring them back? And I think it really is upon the veteran to complete the hero's journey, Joseph Campbell's hero's journey, to come back and to be able to tell these tales and give these lessons learned for also these other generations, but for also for us to refine purpose and have that second hero's journey.

[C]

Refine purpose, the transition in and out. What is it like to go from militarized, weaponized to now transitioning back to being a human person and vice versa?

[A]

It takes a while. And so when I wrote the book Warrior Civilian, I met folks from World War II in Vietnam that still have not completed this journey and, and they're still living, carrying around Thor's hammer and they can never let go. And you really have to find a mentor and have self realization that you have to finish this journey and you have to be honest with yourself.

[C]

Yes, sir.

[A]

But it's been an amazing ride. It really has been.

[C]

It's funny because you say these grand stories and I hear it in music and little stories. I recollect Return of the Jedi where Luke Skywalker tosses his lightsaber and he goes, no, I am like my father before me. And he's like, I have no need for this weapon anymore. And he just tosses it. I'm like, I'm going save my father through humility and through my heart. Talk about what is driving a seal. What is driving armed forces.

[A]

Well, it's interesting you mentioned Star wars because George Lucas wrote Star wars based off the Hero's Journal.

[C]

80, 90% of all stories.

[A]

Oh, yeah. Based off that.

[D]

Right? Yeah.

[A]

George Lucas is the warriors, the warrior's tale. Every veteran's tale. It's every, every person's tale.

[C]

Absolutely.

[A]

Real quick. You said what is what's in store for the military today or what's driving us?

[C]

Yes, sir.

[A]

We all start this journey with the same why. And that's the service of the Constitution. The how and the what that comes later. It's understanding the why. And the purpose is serving that Constitution. You know, you can go off and you can do. You can define your how and why in the military after that.

[C]

Sure, sure. How does it's like for folks that don't quite understand, like what motivates someone to go, I'm going to serve this hypothetical hyperbolic piece of paper that defines an entire country and like it's on every dollar bill in God We Trust. Like what does that really speak to the third eye in the human soul

[A]

when you serve, it's somewhere along the way, I think people see, you know, they see the sacrifice or they see the incredible discipline what these people get. But it's really the, I think understanding that service is a verb.

[C]

Yes, sir.

[A]

And willing to be in service of others. I mean, you're, you're going and serving to your point. You're serving this piece of paper, this ideal, and that is so powerful because you're, you're serving a transcendent cause that very few people will ever understand or do. But it's upon you at the end of that service to come back with this great honor and pride and great nobility to pass that on.

[C]

Do you feel like that's why you folks are trained through such very intense soul breaking regimen where it's like, we're not trying to break you, we're just trying to awaken the true soul in you. What's really happening when you're in that ocean and the sand's hitting you and you're being plummeted and you're looking to your fellow brother like, what the, what's going on inside of you?

[A]

Besides being cold?

[C]

Besides being very cold.

[A]

Besides being very cold. You are there to test every fiber of your body. You are. And you're there, you know, you're there to say, okay, everything that I've been in the past, could I be there in the present and perform? And can I, in the future, can I go serve with one of the greatest units in history? And I think that. So, like, you're taking everything in time and space and you're putting yourself to the ultimate test to say, can I do it? And you have this long brotherhood in front of you that if you're lucky, you get to stand amongst the ranks.

[C]

Was that the moment you realize, oh my God, I can compress time somehow. I can move from my past, the beginning, and be in this moment, feel everyone's energy. And we are a legion. Is that when it happened?

[A]

Yes. I mean, yes, Understanding time, but seeing everybody else's energy around it, it just wants you to keep pushing and pushing and pushing. And then being an officer in the mix of that is like, okay, I have to step up for these people. I have to earn trust. I have to show them just this ruthlessness, this grit, this resiliency. If they're going to follow me.

[C]

Yes, sir. It's kind of crazy because you kind of find this camaraderie. Even folks that are in jail feel free. Because now they're saying, brothers that suffered, felt pain. Now they're being penalized, but now they're in a group setting, almost a tribe, a village, where they're healing together, and they're going through a process every morning, waking up, eating, and one hour break. But they're going through a mental reconfiguration for the soul. How does that transcend to what you've done in your training and what you do today as an entrepreneur?

[A]

Is it shared suffering?

[C]

It's simple as that, right?

[A]

It is. It is shared suffering. It is. It is taking those experiences and looking around you and, you know, codifying it or the cohesiveness of the team and taking that. And just as in the military, doing that and leaving that impact and holding those standards at your lowest moments, where you're just defeated again, back to every human behavior, just stripped and defeated and taking that into business and realizing that all these things moving around you and all this white noise, that if I just stay grounded in the moment, that I can be the centerpiece, I can be the balance of power to have my team calm, and then they can start making decisions, and then we can take that next deliberate measure, step towards success.

[C]

The Jedi. Wait. I say patience, patience, patience and sits or no, we deal in absolutes, passion or my. My chains are broken. How does one pull, rein back that power? You have been given this great responsibility. You've been given the archangel power, but how does one serve that and use that for good constantly? It's going to be exhausting, I think.

[A]

No, no, that's a great question, because I think goes back to your, like, you know, how do you transition out of this and all that. And you have to realize as a veteran, especially if you served at those levels. Yeah, you earned your black belt. You were an expert. You had the superpower. But when you get out, you have to understand you're putting back on a white belt and you're starting over again. And the faster you can realize that and the faster you can find that new identity and purpose. That is such a humbling experience.

[C]

Yes, sir.

[A]

And you're able to take that to other people. Like, look, hey, yeah, I've been there. And just give me a little bit of time, and I'll refind my superpower and my or my black belt on my second hero's journey. But to help other people do that, that's an incredible feeling.

[C]

Yeah. People always ask me, oh, what do you do for a living? This and that. And I was like, well, I'm on my fourth, fifth peak. I've dreamt I've manifested, I achieved, moved out. All right, great. I'm on my fourth or fifth peak now. Hero's Journey, where it's like the grander the pain, the grander the reward. Where it's like holy moly. I've read this recently. A lot of folks are like, why me? Why me? It's like, why not you? You are the reason why everything exists around you. You're the only mammal on this planet that to create. And when you're not creating, guess what? You're depressed.

[A]

Yeah.

[C]

So if you can manifest reality and understand that, you will that power, I feel like that's where a sense of happiness begins. What do you do today to train veterans to find their happiness, to turn that weaponized power and to reevaluate themselves and ascend into happiness.

[A]

I want them to realize and give them the framework of the Hero's journey. You left this known world of everything that you were and you went to this unknown universe. Yes, sir. And, and you were changed. You came back. You went through some crucible and you came back. You have to realize that, but you have to have a mentor. You have to have people in your corner to have the self realization of what you have. And I think once you find that, once they realize that, then I can start teaching them like, okay, look, go back and reflect on everything that's happened to you. Those deepest wounds will bring about your greatest purpose and it's just waiting to be found. So I think it's if giving them the framework, helping them find the mentors, helping them with if it's education, reinvent themselves, retransition or retransform their life and help them with that transition process, like that is. I think that's true power.

[C]

Sure.

[A]

And that's what I want to give back to everybody.

[C]

It's funny because some folks would challenge you and be like, oh, this is some new age woo stuff like, no, no, no. You are a man of data, of science. Talk about some of the statistics and where are this, where this data download comes from. It is divine, sure. But a lot of it is trained, militarized, weaponized, calculated, perfected. Yeah.

[A]

I mean, well, for thousands of years we've gone back to ancient Greek mythology, Native Americans, and we looked at how warriors should come back into society. So we have tons of literature and data right there in front of us. But what we've seen now for the last 20 years is these statistics are by not finishing the Hero's journey, veterans are left in silence. And that's the worst part because if they don't want to talk out and they've compartmentalized, they're going to go down this spiral of alcohol, drugs, God forbid, suicide. But when you look at transitioning veterans into a job, if they don't know what they want, 40% are going to leave within the first year, 80% by the second year. I mean, I worked with someone with the book, Dr. Josh Cotton. He said, God, if we could just take these 200,000, 250,000 transitioning veterans and train them correctly to go into the job market, what would that do to gdp? It's incredible. It's an incredible workforce. So we have to do more as a society.

[C]

It's funny you mentioned that statistic and then you can grab that. I don't want to drop AI now, but I almost feel like you can drop all that data, download it into a computer that's now learned to compute itself, but also now helping weaponize these veterans and give them the opportunity, the inspiration that Gusta, go look. No, dude, you are now designed for Operation CEO. You now have civilians are paying hundreds of thousands of dollars to the Gary Vee's and the dude with this and all these characters, including my own mentor and boss, Rudy. And these folks are really inspiring. Their tribes and these folks that are coming from these literally war zones don't understand that their voice and spirit is more important than ever. And they can collect their tribe, they can have their personal ministries and they

[A]

have to control their own narrative. Yes, sir, they absolutely have to control. And getting them to understand that you have the choice. Now, no one in the military is telling you what to do. You can have this choice. But we spend a lot of time with Command Sergeant Major Tom Satterley, who commanded Delta Force, but he was also in Mogadishu as a new guy when he was attached to Delta. And he said it perfectly. He's like, Rob, they spend millions of dollars training us to perform at the highest levels to do this, but they don't do anything to get us out. They don't train us to get out. So we're left to our own devices. That's why we have 40,000 VSOs out there helping veterans, because the system cannot help all of us. So

[C]

I'm just so eager to jump on this other political train, like, oh, I can tell you one little exit strategy that wasn't quite, quite the American way, but it was the quick, necessary way. Let's talk about something necessary evils of someone that understands frequencies and energies and how the world really is kind of futon together. What the hell is going on out there, man? Like, I lived in Switzerland for a moment. I lived in Eastern European. People would always ask me, so as an American, Well, I'm Cuban, Nicaraguan, so my perspective is a little different being born, raised in Miami, but I understand the American spirit. Hoorah. I love it, man.

[A]

I get it a thousand percent.

[C]

I'm more Elvis Presley than Beatles, if you catch my meaning. And when folks ask me, so what's going on with the Americans? I'm like, dude, we are the finest, sharpest knife in the drawer and we've got nothing to cut. So we've turned into a bunch of assholes. Now we're just like, da da da da da. And we are the best of the best. And nothing is challenging us. Not even the theatrical theater that happens closed doors with these quote unquote leaders. As someone that has served and as someone that is passionate about what you do day to day, what the heck is going on out there? What do you think is going on out there and why is it happening?

[A]

So I think what you're seeing out there in this, you know, just my opinions is, look, I think we lost our way a little bit in the military past few years. People need to understand there's a necessary evil to what we do.

[C]

Oh yeah.

[A]

If there's enough evil in the world, you have to fear what comes off that helicopter at night. You have to fear that. And we are very good at that. But we also have to have a balance of diplomacy. We do. And I think we're still trying to find our way in this ever changing world where something new happens almost every day. There's a new complexity like how do we get ahead of this or how do we deal with this? Prepare for that. It's being postured and always in that ready state.

[C]

Yes, sir.

[A]

But we have to do it with the subtleness of being diplomats. And I think we struggle at times to do that, which is why it's

[C]

so much important to have more CEOs and entrepreneurs with this specific mindset and skill set. But militarize them and weaponize them in the corporate world, especially as they're getting older, especially as they're being pulled out from these dangerous zones. Now we need them in more dangerous zones, in offices, in political positions, to really inspire the next generation that is speaking twice as fast, that is watching two pieces of content at the same time in three different devices. This whole entire generation is coming. It's quite brilliant, but also quite scary. We're entering to 2026. What do you think 2030 looks like?

[A]

2030 cyber warfare is going to be off the charts. What we're doing, trillions of dollars of loss now. What it's going to be then?

[C]

Yes sir.

[A]

Security is always going to matter. And the more and more we progress as a society. I hate to say this but the more and more people are going to be left behind. Oh yeah, it's biblical. It is biblical that division people are going to want more and more of that. So we have to remain postured to go. You have to fear what comes off that helicopter. But I would say and this is some of the impetus of the company service is taking decades of experience, if not 100 years of experience in these organizations and coming back and fixing the communities and working with the states and the federal government and bringing this tremendous experience in tradecraft down to this level to help people prepare for all these challenges.

[C]

Oh yeah. And it's coming. Microsoft is reopening nuclear power power plants to power their AI farms. Google is launching spacecrafts to use solar energy to power their AI farms. All that amazing sci fi tech is bottled down through one pipe and that's security. And that's where you come in. And you are designed for the future, my friend. Talk about and preach the dangers of the future and how you're here to remedy that.

[A]

I think we built the plane in flight. We had no idea we'd be posturing ourselves for like a 2030, 2031 with security. But we listened to the people around us, we listened to the giants, the shoulders we were standing on and saying like you guys have something unique if you can posture and you can go and attack these tomorrow threats and these complexities and rewrite yesterday's playbook like you guys have something here. So we are posturing for working with our communities and some of the greatest work we do purposeful is working with schools. Is that next generation?

[C]

Yep.

[A]

Giving them security around them, controlling the cyber or being able to look online in an open forum and recognize a threat and get there before it happens. It sounds a little bit Minority Report, but that's where machine learning and AI, that's where it's going. It's giving us a cognitive basis and a trend line of what people will be doing. So I think the real struggle we're going to have is with all technically continue with all technology and everything is privacy. Right. We're always going to have that understanding, truly understanding the threats around us and what they are. I think a lot of people walk through the world and they don't understand that.

[C]

Yeah.

[A]

And so part of this can be education. Like, what is it really like out there? What am I, you know, raising my kids? What kind of world are we living in today? And there are some people that just want your standard of living. It's that simple.

[C]

It's almost like the snake biting its own tail though, where it's like you ascend into new tech and you're like, security, cyber security. Protect yourself. And you're almost kind of indoctrinating folks and be like, does it even get brighter? I feel like it just gets scarier as we go down this rabbit hole of technology.

[A]

No, it will. If veterans and everybody, they step up to do the right thing and we really write the construct in the architecture for what this is supposed to be. Correctly, it will end.

[C]

Technology has reached a point where the firearm to firearm will happen with computers and the human souls are sitting back solving the real problem.

[A]

How to get along, how to talk

[C]

to each other, have a conversation. You're a different color, so am I. But we're still divine beings and we got each other's back here. Let the robots do whatever they got to do. Because I kind of want that state. You want that state? No problem, kid, we'll do it. But as humans, let's have a conversation while the machines, machine and the other energies energize. Gosh, what an amazing conversation, my friend. What an amazing operation. CEO, quality, quality guest, my friend. How can people learn more about you, find out more about you and continue your journey, your hero's journey.

[A]

Yeah, please, please go to the website servicegroup.com we'd love to entertain any questions you have. We'd love to work with you along your journey, wherever it is in the security, the spectrum of security. I could be found on Instagram. But yeah, I mean, please reach out to us. We'd love to sit down, have a conversation. We'd love to show you this journey. We'd love to show you what amazing human capital we have and how we can solve your complex problems.

[C]

There it is. That's the thing. I was hoping you would say human capital. I almost feel like that's a sideline quest. It almost sounds almost scary, but I get it. Can you talk? Why you say that so funny? Human capital.

[A]

I think as entrepreneurs and my co founder and really the original founder of the company, he had this vision of true north. And every time you bring people in an organization, they might not quite align with true north and you got to find realignment, but if you find all the right people and you give that space to build trust. You're building that high trust team. What comes out of that is just amazing human capital and people that can really work together to solve any problem. And that's, that's leadership. That's what we created at Service Group.

[C]

It's, it's, it's, it's fascinating to hear all of this great gospel, let's call it entrepreneurial gospel.

[A]

Sure.

[C]

I was, I, I spent a decade in the Bay Area and I was in the grits with all these startups and I was at Patreon, really far out ways of mentoring. And now it's come full circle. It's been almost two decades. I'm like, holy man, right here. You are preaching what I heard way back in the Bay. I'm like, what? Really? This is the way it's done here out in California. And then that's when I realized, ah, that's why California is good old California. And it's finally reached across the globe. And it's reached to a point where like folks like yourself with your service can finally hear this and take it effing serious. Because this has been around us way beyond we've been on this planet and now we're finally catching up to the code and we've been yelling at people going, listen to this, watch this, Star wars that, Star Trek this and the final finesse. It's you man, doing the thing.

[A]

And I think, well, it's honestly the opportunity that you've given us through operational CEO to sit here and say, okay, there was a strategy, we heard all these things and we have this team. Veterans are phenomenal. The execution always let us come execute and I mean, that's it. Those three things will make a great organization on top of those great ideas that originated.

[C]

Rob, pleasure to serve my friend. It was such a great honor having you.

[A]

Thank you so much.

[C]

Enjoy the rest of your Tuesday. Go out there and enjoy Miami, for God's sakes. This is Rob, I'm Ray and we are inside success.