How a Real Estate Entrepreneur Built a Legacy Beyond Wealth

Summary

Living Your Legacy Podcast
Host: Rudy Mawer
Guest: Jason Johnson, Founder of Boss One Productions
Episode: How a Real Estate Entrepreneur Built a Legacy Beyond Wealth
Date: July 1, 2026

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Episode Overview

This episode features Jason Johnson, an innovative real estate entrepreneur and founder of Boss One Productions, known for his diverse background in real estate, healthcare, franchising, and purpose-driven branding. The conversation centers on Jason’s journey from humble beginnings to building multiple businesses, his philosophy on ownership, his vision for uplifting society, and his mission to inspire and equip the next generation to leave meaningful legacies.

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Key Discussion Points & Insights

1. Foundations: Upbringing, Early Work & Philosophy

• Background

  • Grew up in Raleigh, NC. Calls South Florida home; lived in Dublin, Ireland for five years.
  • Family operated an Assisted Living Facility; Jason saw the realities of illness and mortality young, shaping a strong desire to give back.
  • Has five kids with a strong family legacy.

• Key Quote:

  • “Everything in existence began with a thought. So that frequency, vibration and energy that actually governs the structure of the entire universe, that is Boss One.” — Jason Johnson (00:00)

• Early Lessons:

  • Started working at 12; exposure to entrepreneurship via family business.
  • Emphasis on owning assets: “At the end of the day, you need to actually own something.” — Jason Johnson (00:46/15:40)

2. Entrepreneurial Journeys: From Hair Salons to Franchises

• Opened and scaled hair salons (following the wisdom of “stick with what you know”).
• Kept acquiring real estate in each city he lived in, building a robust property portfolio through decades of consistent buying and management (04:26–04:52).
• Healthcare facility: Still owns the original family business, nearly five decades later.
• International Life: Lived and invested both in the US and Ireland, further diversifying his ventures.

3. Jillian’s Irish Pub & Strategic Franchising

• Joint Venture: With wife (from Dublin), opened Jillian’s Irish Pub intending to franchise rather than operate as a one-off (05:03–05:32).
• Product Line Expansion: Created entire product line — tea, coffee, cheesecake, butter — for distribution in major grocery chains.
• Vision: Consistent franchise model built from scratch, with emphasis on infrastructure and design control.

4. Boss One Productions: From Thought to Movement

• Concept: Boss One — “Everything in existence is powered directly from source... frequency, vibration, and energy.”

  • The name and idea are trademarked, described as an entrepreneurial mindset and brand platform (06:33–07:27).

• Vision: Build Boss One training/community centers nationwide to address the skills gap and post-pandemic societal setbacks, especially for youth (07:30–08:58).

  • “Kids today aren’t learning life skills... These centers will provide both vocational and modern (AI, IT) skills they’ll need.” — Jason Johnson (08:06–08:58)

• Purpose:

  • “Company for Good” — B.O.S.S. = Building Opportunity Saving Society.
  • Create a positive, society-elevating movement and inspire hope, particularly by involving celebrities and organizing large-scale charity events.

5. Motivation & Purpose: Why Give Back?

• Driven by a spiritual outlook and early exposure to suffering (afflicted patients at the family care home).

• Sets personal goals: achieve financial independence and create platforms to give back significantly.

• “You have to have money to give back.” — Jason Johnson (10:49)

• Community Engagement: Partners with mayors and councils to revitalize neglected areas and improve local infrastructure (11:47).

6. Practical Entrepreneurship & Asset Building Advice

• Regret: Wished he hadn’t wasted years in his 20s/30s; urges young people to start building assets and businesses earlier (12:14–12:22).

• Practical tip: “Buy assets — land, apartments, houses... tangible things.” (15:39–16:13)

• Value of assets as leverage for loans and major projects, especially as a pathway to scaling ventures.

• On Compressing the Learning Curve:

  • Leverage today’s digital resources for rapid learning and business-building — “With the internet and podcasts, you can do in two years what took me twelve.” — Jason Johnson (14:13–14:18)

7. Mindset, Branding & Legacy

• Boss One as Armor: Brand is a mindset and source of confidence — “I consider it a, wearing the armor of the divine.” (17:28)
• Impact Goal: Inspire everyday people to take pride in the brand and what it represents, aiming for mass social adoption (19:12–20:08)
• Definition of Legacy:
  • “Legacy is derived from the word legend... Build something that means something. This is my baby, my purpose.” (19:12)
• Selling Hope:
  • “I was also asked what I was selling. I said, hope. Inspiration.” (20:27–20:43)

8. Guidance for Aspiring Legacy Builders

• Action Steps:
  • Get involved with something meaningful — whether your own or in collaboration.
  • Only pursue ventures anchored by passion and belief.
  • “Make sure that whatever you get involved with, your heart’s in it and you believe in it. Because if you do that, then it’ll be successful.” (21:37–21:55)

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Notable Quotes & Memorable Moments

• “Everything in existence began with a thought. That frequency, vibration and energy... That is Boss One. I just named it and labeled it and trademarked it.”
  Jason Johnson (00:00)

• “You need to actually own something... buy some land or a couple of apartments or a couple of houses. That’s how I got to where... I kept my credit good and leveraged my equity.”
  Jason Johnson (00:46, 15:40, 15:59)

• “Boss One is actually an acronym for Building Opportunity Saving Society. D1 voice. That’s the acronym, but it’s, it’s, it’s company for good. It’s a company to elevate our society.”
  Jason Johnson (09:45)

• “Legacy is derived from the word legend... Build something that means something. This is my Baby. This is my purpose.”
  Jason Johnson (19:12)

• “I was also asked what I was selling. I said... hope. Selling hope. Inspiration.”
  Jason Johnson (20:27, 20:43)

• “Make sure that whatever you get involved with, your heart’s in it and you believe in it. Because if you do that, then it’ll be successful.”
  Jason Johnson (21:37–21:55)

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Key Timestamps

• (00:00–01:01): Definition and philosophy behind Boss One; why tangible ownership matters.
• (02:22–03:52): Jason’s one-minute life summary and family legacy.
• (04:26–05:47): Real estate business growth and property acquisition strategy.
• (05:03–06:21): Creating and scaling Jillian’s Irish Pub & product line; franchise vision.
• (06:33–07:27): What Boss One Productions is and its big-picture vision.
• (07:30–08:58): Concept for Boss One Centers; responding to the needs of post-pandemic youth.
• (09:10–10:49): Spiritual upbringing, origin of Boss One, and purpose-driven business.
• (12:14–16:13): Entrepreneurial advice, lessons from regrets, and asset-building strategies.
• (17:21–19:12): Boss One as mindset and movement; what legacy means and Jason’s personal purpose.
• (20:27–21:55): Inspiration and hope as core offerings; closing advice for listeners.

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Conclusion: What Listeners Will Gain

Listeners will walk away inspired by Jason Johnson’s story, practical wisdom on building wealth and assets, insights into developing brands with soul, and concrete advice for creating a lasting legacy. This episode is a rallying call to move from intention to action, focus on tangible investments, and contribute to something larger than oneself — with hope and inspiration as the underlying currency.

Find Jason:

• Website: bossoneproductions.com
• TikTok: @JJboss377
• Instagram/Facebook: realJasonJohnson

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For aspiring and active entrepreneurs, this episode delivers a wealth of actionable insight and heartfelt encouragement for building a legacy of impact — beyond just wealth.

Transcript

[Jason Johnson]

Everything in existence began with a thought. So that frequency, vibration and energy that actually governs the structure of the entire universe, that is Boss One. I just named it and labeled it and trademarked it. And I was in a meeting last week and a guy said, he whispered to his partner, I can't believe on a planet of 8 billion people, this guy actually thought that up and trademarked that. He said, actually tried to buy it from me. I said, no, it's not for sale. He sounds absolutely brilliant.

[Podcast Host]

And what's. So what's the vision over the next five, ten years of this company?

[Jason Johnson]

It's.

[Narrator]

Jason Johnson is a creative entrepreneur, storyteller, and the founder of Boss One Productions. By combining creativity with strategic storytelling, he helps clients turn ideas into powerful narratives that inspire connection, trust, and action.

[Jason Johnson]

A lot of young kids now, they're, oh, I can make a million. And I'm like, I'm sure I know you can. But at the end of the day, you need to actually own something.

[Podcast Host]

Well, that's the flip side. It's easy to make the money, but then, yeah, 10, 20 years later, you haven't invested that right. You have nothing to show for it.

[Jason Johnson]

That's why I'm a stickler on you need to buy some land or a couple of apartments or a couple of houses. I mean, buy something tangible assets, you know, because that's how I got to where, you know, I kept my credit good and I basically leveraged my equity. I was also asked from by a guy last week in another show what I was selling. I said, well, I don't really look at it selling something, but now that you put it like that, I said,

[Guest or Additional Commentator]

it spans the globe like a super highest cold Internet. Elvis Preston, five for three today. Apple is going to reinvent Lefon. It's not over until I win.

[Jason Johnson]

The Living youg Legacy podcast.

[Guest or Additional Commentator]

For those who live to leave a legacy that's extraordinary. The impossible has happened. Oh, that is sensational. Jordan Open Chicago. With the lead. Usain Paul is the fastest man on the planet. You can live your dream.

[Podcast Host]

What's up? Welcome back to another episode of Legacy Makers. Sat here with Jason Today. Fascinating entrepreneurial story. He's pretty much done it all at this point. Real estate, traveling the world, building brands, franchises, has a new awesome product line that I'm excited to dive in. And we're going to dive into all that in the next 20 minutes. Jason, welcome.

[Jason Johnson]

Thank you. Thank you.

[Podcast Host]

So I don't want to try and summarize your life story because you've done so much so I'm going to hand it to you. Can you give everyone the one minute summary?

[Guest or Additional Commentator]

Yeah.

[Jason Johnson]

Basically, I'm from Raleigh, North Carolina, but I call South Florida home. I've lived here for more than I've lived anywhere else. Lived in Dublin, Ireland for five years. I have five kids. My wife's from Dublin. Two of them were born over there. I have four girls. My youngest is a son, Jasper. Started out when I was 12 years old working in the fields. And my mom and dad owned a alf, which is a assisted living facility. Most people know them as retirement homes or rest homes. Saw a lot of diseases and terribly afflicted people and a lot of death growing up. And I still own it, by the way. Wow.

[Guest or Additional Commentator]

Yeah.

[Jason Johnson]

1977. What's that, 47 years later? So, joined the U.S. army at 18. And when I got out, I had lived in Sarasota, on the other side when I was a child. So I always swore that I would come back. Florida would be my home. You know, when you come down as a child, you get it. Yeah, that was it. I was hooked.

[Podcast Host]

I came as a teenager from the UK and I fell in love with

[Jason Johnson]

it as soon as I went out to Clearwater beach and, yeah. Got my first Shark's tooth at 8 years old. I was, I was like, that's it, I'm. I'm moving. So I got out of the army, came down to North Miami beach, started working a couple of jobs and saved up my money. And being that my mom and dad were hairstylists from 62 to 75, I grew up in a. Yeah, very. Yeah, yeah. You're thinking about that, right?

[Guest or Additional Commentator]

Yeah.

[Jason Johnson]

We went from the hairstyling to.

[Podcast Host]

To.

[Guest or Additional Commentator]

Yeah.

[Jason Johnson]

Looking after. Yeah. Owning a nursing home.

[Podcast Host]

Yeah, yeah.

[Jason Johnson]

It's not. They don't mesh. It's kind of. It's kind of an odd, odd thing, but my grandparents were in the retirement home business. That's how we got into it. But at any rate, opened up my first hair salon because that's what I. You know, there's an old saying, stick with what you know.

[Podcast Host]

Yeah, yeah.

[Jason Johnson]

So that's. And scaled that up, sold those. My wife and I actually met in Miami Beach. She was over here on Ibiza in 2001, 24 years ago. And we've been married 23 years and have five kids.

[Podcast Host]

And now. So, yeah, lots of businesses. Right. Like, let's talk about. Just summarize the. The three or four companies I have,

[Jason Johnson]

the healthcare facility owned, as I was telling them, everywhere I've lived from Florida, Florida to Ireland to North Carolina. I always buy a property.

[Podcast Host]

Yeah.

[Jason Johnson]

Sometimes a couple. So after what, 37 years, they add up. So I've inherited a few. Inherited a few, you know, properties in land. But I've also doubled that and tripled that through the years. You know, my dad always bought stuff here and there and fixed it up and.

[Podcast Host]

Nice.

[Jason Johnson]

You'd be surprised after 40 years what, what you've got.

[Podcast Host]

Yeah. What accumulates. So that's one side and then what else?

[Jason Johnson]

And then. Well, where my wife and I and my partner are currently working with Kevin. Kevin Harrington, Big Brand Ventures.

[Podcast Host]

Yep.

[Jason Johnson]

For our pub. It's Jillian's Irish Pub and Restaurant, which my wife and I, being from Ireland, we've always talked about it. The last 10, 15 years of having our own pub.

[Podcast Host]

Yeah.

[Jason Johnson]

But the original concept when I designed it was to never have a one off, was to franchise it. But now we've, I've got tea, coffee, cheesecake, butter. It's a whole Jillian's line. It's got to be in Publix, Winn Dixie and everybody. Major grocery store chain.

[Podcast Host]

And what about the in person chain, like the locations?

[Jason Johnson]

What is as far as.

[Podcast Host]

Are you going to expand?

[Jason Johnson]

Oh, absolutely, yeah. I'm, I'm looking at, down here, looking at the west Coast, Tampa, looking up in New York, everywhere.

[Podcast Host]

And then they can get it online to ship.

[Jason Johnson]

Right, right, exactly.

[Podcast Host]

Yeah. Nice. And then the, and then the, the main business, Boss One.

[Jason Johnson]

Well, this is the new one. Well, I've been kind of encumbered by that for the last, what, year and a half? Because my partner and I are, are builders. As opposed to hiring a company to come in, I sketch out the concept and design and then we rent a place with four walls and a concrete floor. That's how I like it. So I can go in and design exactly what I want. So we built the entire place, designed it and because when we franchise it, that's going to be the model. I want it to look exactly like that. But yeah, we've, we're up and go actually. This weekend will be one year.

[Podcast Host]

Wow.

[Jason Johnson]

What? March 9th. Okay, now we got Patty's Day coming up. We got our grand opening this Friday with the chamber of commerce there and you know, the whole ribbon cutting and.

[Podcast Host]

Nice, nice.

[Jason Johnson]

But now that we've got all that done, I've got more time to focus on Boss 1 productions.

[Podcast Host]

So tell us a little about Boss 1 quick.

[Jason Johnson]

Okay. It's powered by Boss 1, which surprisingly I've had to spend more time than I want to try to explain to people exactly what it is. So I'll just give you the quick 10 second version. Everything in existence is powered directly from source. That's from the 5D to the 3D to kind of break it down. So we're not in a science or physics class. Everything in existence began with a thought. I think we'll, we'll all agree with that. So that frequency, vibration and energy that actually governs the structure of the entire universe. Every that is Boss one. I just named it and labeled it and trademarked it. And I was in a meeting last week and a guy said, I whispered to his partner, I can't believe on a planet of 8 billion people, this guy actually thought that up and trademarked that. He said, I actually tried to buy, buy it from him. I said, no, it's not for sale. He said, it's absolutely brilliant.

[Podcast Host]

And what's the vision over the next five, ten years of this company?

[Jason Johnson]

It's. Well, actually I'm getting involved with a lot of celebrities. It's a purpose driven brand. And what that is is I plan on the next six months to a year at least building two or three. I've already got a location. Now I'm going to build Boss 1 training centers, community centers. And I don't know if you've traveled around the country, especially post Covid, but it's. And I've got four kids myself. They're grown. Two are teenagers. But it looks pretty dire out here. And I own several businesses and as far as the caliber of the employee you get now, it's not really what it used to be. And I know it well because I'm old.

[Podcast Host]

Yeah.

[Jason Johnson]

And what we have now is not what we used to be. So I want to get these kids. A lot of them can't fry a pancake or change a tire or write a check or, you know, they're not. You have to be, you have to be competent enough to if you're going to. I told a guy last week, it's, it's funny you asked that because if, and I've traveled around the world several times. If we're, we're going what, we're halfway through the third decade in the 21st century. So if we're going to scale up and compete with other countries, we've really got to bring our A game. And with all the turmoil that's been going on lately, politics and Covid and all, I personally think it set us back four or five years. So a lot of kids aren't going back to school now. And so we really, these, these centers will be to give our youth basically the skills they're going to need. Not only vocational skills, but AI and, you know, I t. And basically what you're going to need to function.

[Podcast Host]

Yeah, yeah. And what. So, you know, you've done all these businesses, all these brands. This is a new Pat, you know, this new main business is a clearly a passion of yours. Right. And the underlying reason. Where's that all come from?

[Jason Johnson]

Well, I, I've always been spiritual. Even as a kid. Most kids would, in the fifth grade would go in and get hot rod books in the library and all that. That's back. Well, I was telling them earlier that I was 29, before cell phones were invented. I was born in 1967. Yeah. So back when I was a kid, you actually had to go into a library and check out a physical paper book, you know, so where it came from, I always used to check out, you know, Law of Attraction and physics and, you know, all of these kind of weird things that most 10 or 12 year olds don't, you know. So I've always been into spirituality. Yeah. I'm a stargazer. I got the telescope.

[Podcast Host]

Okay.

[Jason Johnson]

So that's, hence, that's where the, the, the concept Boss 1 came from. Boss 1 is actually an acronym for Building Opportunity Saving Society. D1 voice. That's the acronym, but it's, it's, it's Company for Good. It's Company to Elevate Our society. I'm looking into doing a lot of, I'm sure you probably remember Live Aid and all these big charity venues that we had. I'm looking to do similar things in the very near future, get a lot of celebrities involved. And I'm going to be giving. I'm fine. I tried to retire last year for three months and went insane. I was telling them I have to build something and create something.

[Podcast Host]

Well, but let's talk about this. So that the boss acronym, right, or the analogy. Right, Right. Well, there's still got to be a passion behind that. Why do you care about society?

[Jason Johnson]

Well, it goes.

[Podcast Host]

Society.

[Jason Johnson]

It goes back to how I grew up around sick, afflicted people. And I've always wanted to give back. So that was one of my goals. I had two goals growing up. One was to be financially secure by the time I was in my 50s, so I could pretty much. And my kids, so I could pretty much live the kind of life I wanted to live.

[Narrator]

And.

[Jason Johnson]

And the other one was to give back. But you have to have money to give back.

[Podcast Host]

Yes.

[Jason Johnson]

And you can't get other people involved unless you have a company, an organization or a movement to, to utilize that, to give back. So that's the whole purpose of it to. It's basically to elevate society, clean society up. I'm also working with different communities, with their, with the mayors and the city council as far as cleaning up the areas. You know, it's like the rungs on a ladder. You have to start at the bottom. And a lot of cities have dilapidated properties and they really, you know, I do a lot of traveling through the country and thankfully we have a administration now that is pouring a lot of money back into infrastructure and all that. So I want to get involved with that as far as, you know, run down towns and cities. I have a place in Myrtle Beach, South Carolina, which I travel to a lot. It's a nice two hour drive through the country and there are four or five beautiful little towns there, but they're, you can tell nothing's been done there for 20 years.

[Podcast Host]

Yeah, yeah. So let's talk about, you know, your life journey. You've been successful, real estate, all the different businesses over the years. You financially, you know, you've got to that point where you're somewhat financially free. Right. There's always more to earn, but. Yeah, but you've got these good assets. What's your advice to someone that wants to build that, that life like you and that backup and those assets, the real estate, the different businesses.

[Jason Johnson]

Don't be like me and waste 10 or 15 years through your 20s and 30s and that you can't get back. That's one of my biggest regrets, really.

[Podcast Host]

Okay.

[Jason Johnson]

Yeah. Well, I moved down here.

[Podcast Host]

Why did you waste it?

[Jason Johnson]

I moved down here and got into the party at the Miami, the party scene in.

[Podcast Host]

Yeah.

[Jason Johnson]

25, 27, 30, 32. Met my wife at 34 and got married. But no, I did a few things back then. I bought some properties and all, but nowhere where I could be. You know what I mean? Because I just wasted a lot of valuable time.

[Podcast Host]

I think, I think the problem, part of the problem these days because like I'm kind of the opposite. Everyone's like, even Gary Vee and stuff. They're like, oh, you're 20s, 30s, don't worry. 40s, the new thingy. But I'm like, I think that's an excuse. Yeah. You know, like I've worked hard pretty much my whole 20s. And I bought, I bought my first real estate investment property at 18 and over at 20, 21, 22 free jobs and I still partied and had fun. I just worked 17.

[Jason Johnson]

I don't want to anymore. I have no desire to do that anymore.

[Podcast Host]

Yeah, but I think people put it off for too long because they always think, I'll do it when I'm 40, 50. But then when they know you won't. When. But when they do, then they. Because they love their new life and how entrepreneurship is and the freedom. And there's something about having a passion and being aligned with your passion that like no drugs or partying or alcohol can ever be right. Like that. And then they go, and then they regret it because they like put it off and they do it. And then like, it's like a lot of people say that when they have a kid, they put off having a kid, but then when they do, they're like, it's the best thing ever.

[Jason Johnson]

Sure, sure.

[Podcast Host]

Yeah. Right.

[Jason Johnson]

I agree.

[Guest or Additional Commentator]

Yeah.

[Podcast Host]

So if someone's in their 20s listening, let's go a little deeper, what would you say?

[Jason Johnson]

I would tell them to exactly what to do. Exactly what you just said. To listen to. Listen to people that are older that went through that. Take their advice, talk to someone who's done it. See, now, you know, young kids in five or 10 years, do what it took me 35 to do.

[Podcast Host]

Yeah, yeah. The Internet, you can compress and learn so quick. Podcasts, Aud.

[Jason Johnson]

Sure.

[Podcast Host]

TV shows like we're doing.

[Jason Johnson]

I mean, with that. God, you can accomplish, you know, in two years what it took me 12, 15 years to do.

[Podcast Host]

Yeah.

[Jason Johnson]

I mean, I used to pound the pavement and hand out flyers and all. You don't do that anymore. You know, but, but listen to someone who's done it. And, and I told these guys because I was, I was poor once when I got married and had, I had four kids under four.

[Podcast Host]

Wow.

[Jason Johnson]

I had a four year old, a two year old, and identical twin six months.

[Podcast Host]

And you're in Miami at the time?

[Jason Johnson]

Well, my first was born when I was down here, but then we moved to Ireland.

[Podcast Host]

You'd have been even more poor in Miami.

[Guest or Additional Commentator]

No.

[Jason Johnson]

A bottle of formula is what, $20?

[Podcast Host]

Yeah, yeah. So. So, yeah. I love that. I think, you know, in your. I think obviously it's not like you can't have any fun and you can't experience your 20s, but also set goals. Right, sure. Like, and like, you know, you can go party, but try and buy a real estate investment, get your business off the ground. And like you say, there's no excuse now because it's so easy. Like, I grew up when social media and Internet was starting but it wasn't fully fleshed out and developed. Whereas now it's like, you know, I have. I know people where their kids are like, building websites and businesses and funnels as a teenager. It's so, so cool.

[Guest or Additional Commentator]

Sure.

[Jason Johnson]

Oh, I know. And then that you wouldn't have been thought possible just 20 years ago. Like, I grew up in the age of. I had a compact and it was, what, 4ft thick and the mouse was the size of my shoe and with dial up, you know, so it took you, what, 28 minutes to download something that you can do in 12 seconds now?

[Podcast Host]

Yeah.

[Jason Johnson]

So it's a different world. I agree.

[Guest or Additional Commentator]

And.

[Jason Johnson]

But, yeah, take advice for. But also buy assets. And I tell a lot of young kids now they're, oh, I can make a million. And I'm like, I'm sure. I know you can, but at the end of the day, you need to actually own something.

[Podcast Host]

Well, that's the flip side. It's easy to make the money, but then, yeah, 10, 20 years later, you haven't invested that. Right. You have nothing to show for it.

[Jason Johnson]

That's why I'm a stickler on, you need to buy some land or a couple of apartments or a couple of houses. I mean, buy something tangible, assets, you know, because that's how I got to where, you know, I kept my credit good and I basically leveraged my equity.

[Podcast Host]

Well, yeah, well, that's what I was going to say. People don't realize having those assets, if you want to take on a bigger project, like the pub franchise stuff. Right. Or you want to get a big apartment complex or even start a business, they will become really valuable for getting loans.

[Jason Johnson]

Exactly.

[Podcast Host]

Bank loans, too. And they go 90% of the time. They're going up in value over the decades.

[Jason Johnson]

Nothing's really going down now.

[Podcast Host]

It's hard in real estate. Right. Unless you buy a terrible.

[Jason Johnson]

I mean, you've got to really be.

[Podcast Host]

Unless you really suck at figuring it out. You know, all that. Because obviously the economy and stuff can crash and go up over time. Right? It should go up.

[Jason Johnson]

The documentary, actually last week, between 1900 and 2000, it went up and down 11 times.

[Podcast Host]

Yeah.

[Jason Johnson]

Every eight to 11 years, like a heart monitor goes up, it goes down, up. And it does this every century. So it's. It's a. It's a predictable model.

[Podcast Host]

Yeah, yeah. I mean, they always say, you know, investment, as long as you don't have to cash out at that time. Generally for real estate, keep it and sit on it. Yeah, keep it inside. So what else? Let's talk about boss 1. What impact do you want that to have on people?

[Jason Johnson]

A good one, actually. It's a mindset packaged in a brand.

[Podcast Host]

Yeah, I love that.

[Jason Johnson]

Obviously you have to have images and optics. That's what, that's the engine that drives the movement. So yeah, it's. I consider it a. Wearing the armor of the divine. Like when I, you know, I'm very spiritual. When I put on a cap or I have the license plates on, I'm Boss one, you know, and what it denotes and what it stands for actually makes me feel better when I walk out of the house.

[Podcast Host]

Yeah. I think clothing is fascinating and how it can do that. So like I work with Daymond John. Right. Founder of fubu. Right. It was one of the first brands I feel that did that where Pete, like you represented exactly something right before you buy you. Yeah.

[Jason Johnson]

For us buyers.

[Podcast Host]

Yeah, yeah. And that. But now you have, you know, that's why people buy Louis Vuitton and all the designer brands they're paying for, how it makes them feel and what it means to them. And most of them don't even have a meaning like yours. It's just a designer meaning. But it's fascinating how merchandise and clothing can really. Sure that, you know, and it spreads,

[Jason Johnson]

permeates through every facet of society.

[Podcast Host]

Yeah.

[Jason Johnson]

With airplanes and travel and you know, but yeah, it actually I've had a couple of people once, I told them I was eating dinner down here the other night, I said, you know, boss one is actually the creator. So a lady said, mistake. She said, really? I said, yeah. Because she asked me, she said, who or what is that? When I told her, she said, wow, really? Like I said, yeah, really? She said, that's incredible. She said, it's weird, but yeah, yeah. I said, yeah, that's. She said, wow. I've never, you know, so it is, it's startling, I mean, to even think about that.

[Podcast Host]

Yeah, yeah. So, so, so last couple of questions just, you know, as we transition into the legacy side, I can tell, you know, you're trying to do a lot of great things. This product based brand is purpose driven, as you said. But what does legacy really mean to you?

[Jason Johnson]

Legacy is derived from the word legend. So I mean it's. You want to leave a legacy, you've got to actually, especially in the business world, build. To me personally, build something that means something. See with the pub and all, with my wife and partner and everything else, that's a partnership. This is mine. I'm the sole owner of this. So this is my Baby, this is my purpose. You know what I mean? I'm the one. I'm all in on this. And I haven't been able to do it until now, but now, you know, the, the, the chains are off and I'm free, so. Which is why I'm down here. I took a little bit more time off than I should, but anyway, yeah, it's legacy is leaving behind something when I'm, you know, in the next five, ten years, when I'm 63, 65, and, and I just sit in a cafe here and there and 5 out of 10 people walk by with a boss one hat or shirt on, you know, be awesome.

[Podcast Host]

Yeah.

[Jason Johnson]

Then, you know, or they're out here surfing and I've even got boss one surfboard.

[Podcast Host]

There you go.

[Jason Johnson]

Boss one tennis rackets. I'm a golfer. Okay, so golf clubs, golf bags.

[Podcast Host]

Yeah. Good. And then what about from your episode? Like we've talked about your upbringing a little, your businesses, your travel, your ventures, your purpose. What else will people get from watching your episode?

[Jason Johnson]

Inspiration. I was also asked from by a guy last week in another show what I was selling. I said, well, I don't really look at it as selling something, but now that you put it like that, I said it was kind of off the cuff. I said, hope. Selling hope. Inspiration.

[Podcast Host]

A lot of people need that.

[Jason Johnson]

Yeah, we need some more of that, you know, so that's really what just basically to live life. Life is finite. We don't have much time. Basically from birth to 20 is a dead zone. You don't, you're not going to really do much. And then your last couple decades, so you've got a sweet spot there. So, you know, you better do what you're going to do in that time. And I just see so many people with especially young kids with a lot of potential and just see a lot of wasted potential out there. So I've tried to, you know, I do a lot of. I'm a mindset coach. Yeah. Since I got out of the army, I've always been, you know, I'm ex airborne, you know, infantry soldier. So, you know, heart. It's a hard life.

[Podcast Host]

Yeah.

[Guest or Additional Commentator]

Yeah.

[Podcast Host]

Good. And last question then. Someone's inspired by what you're doing, what you said, maybe they're in their 20s, 30s, and they're. It's a kick up the backside that they maybe need and they want to start building their own legacy. Give them a few tips or words of wisdom to wrap up the show.

[Jason Johnson]

Get involved with something, whether it's yours or someone else. That you're going to collaborate with and be passionate about it. If you're not, then don't do it because I've been propositioned with several companies through the years and my heart wasn't in it. So make sure that whatever you get involved with, your heart's in it and you believe in it. Because if you do that, then it'll be successful.

[Podcast Host]

Love it. And last question. Where do they find you? Where do they buy some? Boss 1 Where do they learn about

[Jason Johnson]

currently having my store actually my wife's team is over in Dublin. All of my tech work and all comes from Dublin and so uploaded in the next day and but yeah www dot wow. Say that fast three times bossone productions.com TikTok JJ boss 377 real Jason Johnson and Instagram same thing. Facebook Jason Johnson.

[Podcast Host]

Love it. Well there you go guys, that's a wrap. Go check out his full episode, check out all the brands and get more inspiration from him. As always, keep building a legacy and I'll see you guys soon.