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Brad Strawbridge
I lose money on jobs all the time, but I will. I'm willing to lose money on jobs to do the right thing.
Jason Tyler
Yep.
Brad Strawbridge
Right. Like we do something, the customer doesn't like it or they what people call nitpick. Right. But at the end of the day, I'm gonna take care of it. I'm gonna take care of the customer, I'm gonna do right by them, even if it means eroding my margin a little bit. Because at the end of the day, guess what, that customer, they're gonna be like, holy smokes. Like, they didn't have to do that necessarily, but they did. So now I'm going to tell the next all my friends and family, if you need a roof, you got to go with Capital City Roofing because they're going to do it right.
Narrator/Introduction Voice
Brad Strawbridge is a resilient, systems driven and visionary executive and the founder and CEO of Capital City Roofing. Building on his powerful journey of overcoming personal adversity, he empowers contractors and growth minded operators to scale their businesses through AI driven technology and proven frameworks, setting a new standard for operational excellence, industry innovation and meaningful community impact.
Brad Strawbridge
Everybody sees, you know, the nice cars and the stuff and the thing and you on TV and all, but they don't see like all the blood, sweat and tears. They don't see that, but it's all there.
Podcast Intro/Outro Voice
It spans the globe like a super high cold Internet Elvis Presley. Today, Apple is going, going to reinvent the. It's not over until I win the Living your Legacy Podcast. For those who live to leave a legacy that's extraordinary. The impossible has happened. Oh, that is sensational. Jordan Open Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream.
Jason Tyler
Welcome back, ladies and gentlemen to another episode of the Living youg Legacy podcast. I'm your host, Jason Tyler and I am joined today by Brad Strawbridge. Brad, how you feeling?
Brad Strawbridge
I'm good, man, I'm good. Glad to be here.
Jason Tyler
Pleasure to have you on the show. So Brad, you just finished filming your episode. First of all, I want to. How you feeling now on the other side of it, you feel like it's kind of like a breath of relief.
Brad Strawbridge
Well, man, I tell you, it, it's exciting. You know, it's first time I've, I mean I've been on camera, I've done podcasts, things like that, but it was, it was an experience.
Jason Tyler
You sit down, you lights, camera, action. My, my main thing with the studio setting is like you got that big bright light right like, on your face. So that's the first thing that I'm like. Like, I get really tripped out by it anytime I'm on camera.
Brad Strawbridge
Yeah, I turned red. I guess it was sunburn.
Jason Tyler
That'll do it.
Brad Strawbridge
Do it.
Jason Tyler
So, Brad, what would you say is, like, the number one lesson you want people to be able to take away from your story?
Brad Strawbridge
Yeah, so my story is. It's interesting. I'm an entrepreneur. I own several businesses.
Jason Tyler
A serial entrepreneur, if you will.
Brad Strawbridge
If you will. Yeah. And. But the thing I'm most passionate about is people. It's about. I believe that I've been blessed to be a blessing. Right. And so if anybody can take anything from my story, it's how to be a good steward of what you've been given.
Jason Tyler
A big thing that I talk with a lot of our. A lot of our entrepreneurs on this show, we talk about, you know, the most successful business owner understands that his business is an act of service. Right. If you're going out there and truly acting in service of another, if you're really trying to help the people that are coming to your business. Yeah. You're going to succeed.
Brad Strawbridge
Yeah. Success is a byproduct, man. It just is. At the end of the day, if I help people, if I'm a good person, if I'm depending on, you know, if. If you have faith or not, you know, if, if, if. If my faith's important and I'm walking appropriately in that faith, if I'm a good husband, if I'm a good brother, if I'm. If. If I'm a good employer, if I'm a good boss, if I'm good to my customers, if I provide a good product or a good service, if I have integrity, I do what I say I'm going to do. Success is a byproduct.
Jason Tyler
Yep. It's just. Are you able to. In business, all you're really doing is I'm making you a promise.
Brad Strawbridge
Yeah.
Jason Tyler
If you come to my business and you give X amount of dollars, I'm making you a promise that I'm going to give you X. If you're able to fulfill on that promise.
Brad Strawbridge
That's.
Jason Tyler
That's all it really is. It's just fulfillment.
Brad Strawbridge
It's a simple concept.
Jason Tyler
It's not difficult, but it's so simple.
Brad Strawbridge
But it's. For a lot of people, it's hard
Jason Tyler
to do because a lot of people start a business in service of themselves.
Brad Strawbridge
Yeah.
Jason Tyler
How can I make as much money as possible? How can I, you know, how can I utilize other people's time so I don't have to work so much.
Brad Strawbridge
Well, I think, you know, I think fear plays a big part of that.
Jason Tyler
Oh, yeah, right.
Brad Strawbridge
You start a business and you're afraid of it not making as much money or whatever. So you try to cut corners or you try to. You know what I mean? Like a prime example for us is roofing company is, is my main revenue driver. And I lose money on jobs all the time. Not all the time, but I will. I'm willing to lose money on jobs to do the right thing.
Jason Tyler
Yep.
Brad Strawbridge
Right. Like we do something, the customer doesn't like it or they what people call nitpick. Right. Something of that, of that manner. But at the end of the day, I'm gonna take care of it. I'm gonna take care of the customer, I'm gonna do right by them, even if it means eroding my margin a little bit. Because at the end of the day, guess what, that customer, they're going to be like, holy smokes. Like, they didn't have to do that necessarily, but they did. So now I'm going to tell all my friends and family, if you need a roof, you got to go with Capital City Roofing, because they're going to do it right.
Jason Tyler
I say this quote to all of my clients whenever I, whenever I do interviews. And if any of my clients are watching this, they'll know exactly what I'm talking about. But it's a quote from Maya Angelou that I say every time we go into the legacy segment. And she says, people will forget what you said. People will forget what you did, but people will never forget the way that you made them feel.
Brad Strawbridge
That's it.
Jason Tyler
And I think that ties in so perfectly to acting in service of another. If another person feels like you did right by them, guess what? They're gonna refer you to the next person and the next person. And it just like you said, success is a byproduct.
Brad Strawbridge
Yeah.
Jason Tyler
If you just continue to do right. Success has to follow.
Brad Strawbridge
One of our other companies is called Builder Link. Mm. It's a contractor centric CRM and operating system. And the, the amount of technology companies, marketing agencies, anything in the digital space, it's very similar to roofing. There's a lot of bad actors, there's a lot of bad service, there's a lot of people over promising and under delivering. But we do the same thing for our, for our contractors that we help. Like if they need something, we're going to figure it out. Like if they need the software to do something. If it's in our power to add it as a module or edit or tailor it to them, we're going to do it. We're going to take care of that customer, even if it costs a little bit money to build it, because it's the right thing to do. And then guess what? They remember how that makes them feel. It builds trust, it builds a relationship. And that's what it's about. Business is about a relationship at the end.
Jason Tyler
You know what? If you were on the New York Stock Exchange, if you did a IPO tomorrow, I would invest in your business just from like the core values that I see that you have as a business owner. Like, I would invest in that 100%. But I want to take a second here to kind of, let's, let's walk it all the way back and talk about how did you, Brad, get into business in the first place? What was kind of your origin story?
Brad Strawbridge
Yeah, no, good question. So I started out in the corporate world. I was with Lowe's Home, Home improvement. Lowe's. There's two. I didn't know. Did you know there's two lows. There's a Lowe's grocery store too.
Jason Tyler
I heard about that. So are they in like, kind of like the Midwest?
Brad Strawbridge
I think so.
Jason Tyler
Yeah, I heard about that from somebody because I had mentioned. I just came back from. I flew back from Phoenix yesterday and I was talking to somebody in Phoenix and they were talking about a renovation that they were doing on their home. And I was like, I always recommend Lowe's to people over Home Depot. So I was like, oh, you should check out Lowe's. And they were like, grocery store.
Brad Strawbridge
Yeah, someone. Yeah, yeah, someone did that to me. So now I specify. So I was with Lowe's. Yeah, Home improvement. But anyway, so I was with them over a decade. I started out in my early 20s as a delivery driver and then had a mentor. My first mentor saw something in me and you know, I went in the management track. And anyway, long story short, I ended up being a. I ran home services. So I ran home services for, for Lowe's and it was all the verticals, interior categories, exterior, catego. And during COVID I noticed that two of my categories, we weren't just positive. Like we were double digit comping, like crushing it through a pandemic. So I'm like, these are pretty good. Like it's obviously recession proof, it's non discretionary. And those two product groups, it was roofing and it was H Vac and about that same period of time. I mentioned faith a little bit earlier. I'm a pastor. Um, I'm not currently serving a church right now, but once you're a pastor, you're always a pastor. And so my faith, big to me, obviously. Right. And I don't believe in coincidences. I believe in synchronicity or divine guidance is what. Is what I believe.
Jason Tyler
I have a. I have a quote on that that I always say to people. I was like, God speaks to you through the language of statistical improbability.
Brad Strawbridge
Oh, yeah.
Jason Tyler
The statistically improbable thing that happened to you is how the universe is telling you where to move.
Brad Strawbridge
That's correct. Yeah.
Jason Tyler
I'm a big believer in that.
Brad Strawbridge
Yeah.
Jason Tyler
Sorry, I didn't mean.
Brad Strawbridge
Yeah, no, you're good. Yeah. No, so that during that same same period, a headhunter reached out to me and said, hey, we've got a commercial roofing company in Atlanta. They're adding director level leadership. Would you like to have a conversation? I said, yeah. I said I would. Right. Because I knew there was something there and, you know, had several conversations later, ended up leaving Lowe's. Never thought I would leave Lowe's. Like, I still love Lowe's. It's an amazing organization. It's where I met my wife. We both, anyways, love Lowe's.
Jason Tyler
Shout out to Lowe's.
Brad Strawbridge
That's right. But decided to pivot, went into roofing, fell in love with roofing because, man, it's important. It's the literal roof over your head. Right. And then I saw a significant gap in the industry. And it was what we talked about. It was companies that are doing right, have an integrity, delivering what they said they were going to deliver. And so I said, you know, I told my wife, we're. We're business partners. We've always worked together. So I said, hey, we're going to do this. We're going to start a roofing company. And we did. And it was two years ago, and now we have four locations.
Jason Tyler
It goes. It just goes to show, like, the ability. And I talked to a lot of business owners on this show about this, but the ability to identify a need for something within it doesn't matter what market it is.
Brad Strawbridge
Yeah, yeah.
Jason Tyler
For a lot of people, it's. What. What's your area of expertise? Right. Like, what are you an expert in? All right, let's look at the. Look at the market identif. Like you said, identify that gap in the market and say, hey, we're going to attack this.
Brad Strawbridge
Yeah, I mean, it's about. It's about. I mean, if you're looking for something that's sustainable, it's. It's a. It's about basic necessities, right? Like, there's only two types of roofs. There's a roof that's leaking and there's a roof that's going to leak eventually, you know, and there's no shortage of roofs, so.
Jason Tyler
Not at all.
Brad Strawbridge
There's.
Jason Tyler
And we're building another one every, every. There's some seconds.
Brad Strawbridge
There's some job security there.
Jason Tyler
Now.
Brad Strawbridge
Is roofing sexy? I like to think so, but. But, but it's not, you know, but how's the wife feel about it? And that's okay. She loves it. Matter of fact, I'm on camera. I'm really just. Well, I'm not the pretty face either, but she, she runs the business like she, she is. She's a beast. Like, she, she manages the crews. She. She's. She's amazing. Her name's Tiffany. Tiffany, I love you. Thank you. I could not do all this without you.
Jason Tyler
Big shout out to Tiffany.
Brad Strawbridge
She's amazing.
Jason Tyler
You gotta have that level of support. And I think, you know, if you want to go fast, go alone. If you wanna go far, go together.
Brad Strawbridge
Yeah. And matter of fact, while we're, While we're at. I, I need to give. I need to give credit where it's due. I have so many great people around me. My, my. We run on eos, so my integrator coo, his name's Edward. Edward. Thank you. You're amazing. On. For our other business builder link, all of our co founders, Blake, James, Sean, Nick, you guys, you're amazing. Thank you. And for people that are watching this that are wondering like, oh, should we do. Maybe we should do business with these guys? Like, do business with us, because we love people and our teams love people and we all have great relationships with each other and that's what it's all about, man.
Jason Tyler
Exactly. Huge, huge believer in that. Now, we've kind of covered this over the course of the episode, but I have to ask, because it's part of the show. We're here at Inside Success, and for all of my guests on the show, I asked them if you could speak directly to the audience, look directly through the camera and just reach out and tell somebody something. What would be your number one tip, key tip for success?
Brad Strawbridge
Do an inventory on yourself. Right? It is so being an entrepreneur or being even an executive in a, in a, in a company that you didn't start, like, it's not for everybody. It's not, you know, and that's okay. Like, we need, like companies, need people to work for companies too. But what I mean by that is like look yourself in the mirror and say, do I want to do this? Am I built for this? Like, am I willing to sacrifice? Right. Am I willing to put myself last? Right. Because being a CEO is great, but you can't be a CEO if you don't have a business. And you can't have a business if you don't have people. And you're not going to have a people if you don't treat them well. And you're not going to have customers if you don't treat them well. So like those things are, not everybody can do them, not everybody wants to do them, but not everybody can do them. And so just be honest with yourself.
Jason Tyler
Yeah.
Brad Strawbridge
You know what I mean? Like that's, that's, that's the advice, like go all the way to the beginning, like before you even think about starting a business. Like, be like, can I do, I want to, can I do it?
Jason Tyler
You know, like, can I work the long night because something went wrong and I need to make right by my client. Can I pull a 90 hour work week because someone on my team is sick and I need to fill that gap? Can I identify areas within my business that require systems and processes to where, like I need to design a process from scratch, start to finish, and I need to be the one working it.
Brad Strawbridge
That's right.
Jason Tyler
First before I hand it off to somebody else. Yeah, like, those are all questions. I think every, everyone who's entrepreneur curious needs to be able to ask themselves because it's difficult. Like, it's not for.
Brad Strawbridge
Dude, everybody sees, you know, the nice cars and the stuff and the thing and you on TV and all, but they don't see like all the blood, sweat and tears. They don't see the sleepless nights. They don't see the, oh my God, am I going to make payroll this week? They don't, you know what I'm saying? They don't see not going on vacation or taking your family on vacation for years at a time because you can't, you know, they don't, they don't see that, but it's all there.
Jason Tyler
You gotta love it too.
Brad Strawbridge
And you gotta love it. Yeah. You have to love it.
Jason Tyler
You'll, you'll fizzle out if you don't, if you don't really love. Like for me, when I started, when I got into camera work, I was obsessed with it.
Brad Strawbridge
Yeah.
Jason Tyler
Like, very, very obsessed with it.
Brad Strawbridge
It's a good way to put it. Yeah, yeah.
Jason Tyler
I, in every waking moment, like I'm on YouTube, looking up different strategies on how to film. I went to film school, didn't really learn too much about too much at film school. And then I ended up teaching a lot of myself on YouTube and I was just feverish about it.
Brad Strawbridge
Yeah.
Jason Tyler
And then the pandemic hits and I have nothing to do and I got 30k in a savings account and I'm like, you know what, I'm blowing the savings account on camera gear and I'm just gonna go for it.
Brad Strawbridge
Yeah, man.
Jason Tyler
And now six years later, I've worked, you know, all across the world. I've been able to work with high end celebrities. I'm sitting here with you. Like, you got to be able to dive in and you got to love something to dive in. Like that.
Brad Strawbridge
That's right. Yeah, Yeah. I love how you put it. Like you've got to be obsessed with it, man. And then like, that's going back to the, to the thing I talked about before. Like when you do audit yourself and you look yourself in the mirror and you're like, yeah, I'm the man. Like, I can do this. Take that risk, gamble on yourself, put it all in. If you can look yourself in the mirror and you're like, yeah, I'm going to do it. I got it. And you know, it's. Then you're going to do it. There's no way to fail if you actually got it like that.
Jason Tyler
And faith is a big proponent.
Brad Strawbridge
Faith is a huge proponent.
Jason Tyler
That's all faith. I, I said this to another, another guest on the show. I said faith is the antithesis to fear. If you can walk in faith and know that regardless of the outcome, God's got your back. Yeah, you're going to be able to, you're going to A, be able to take on more risk. And what do we know about risk? You're going to be. Know the more risk you're willing to take on, the better you're going to be, the better off you're going to be in business. And B, you just kind of walk with an air of knowing.
Brad Strawbridge
That's right.
Jason Tyler
Of knowing that, like regardless of how today goes, I know overall, I'm all right.
Brad Strawbridge
I'm be good.
Jason Tyler
Yeah, God's got me.
Brad Strawbridge
I just wrote a book, I'm launching it soon.
Jason Tyler
Keep an eye out for that.
Brad Strawbridge
Yeah, yeah. It's called Courage is Discipline. Right. And it talks about that because fear, fear is. Fear erodes every decision we make right. Fear is a cancer, and it's your
Jason Tyler
body trying to keep you safe.
Brad Strawbridge
Yeah. But sometimes, as with most feelings, they're not true. A lot of times the fear isn't based in truth. And. But faith is, Right. It's the opposite.
Jason Tyler
Right.
Brad Strawbridge
But you have to have courage in order to. You have to have discipline to have courage to persevere through that fear.
Jason Tyler
Right.
Brad Strawbridge
And then once you do it several, several, several times, and then it's not there. Like, someone asked me, like, when I was coming on the. To be filmed on tv, they're like, oh, are you nervous? And I'm like, no, I'm not nervous. I don't have time to be nervous. I've got too many people dependent on me. I've got too many responsibilities, and I've got too much faith. I don't have time to be nervous.
Jason Tyler
Huge, huge message there. And, guys, first of all, if you're. If you're still tuned in at this point in the episode, I want you guys to make sure that you check out Brad's episode, which will be coming out shortly on the platform after this podcast episode airs. So make sure you stay tuned for that. You're going to get a full deep dive into Brad's story. But, Brad, for the people out there that are watching, where can people find you on social media? Where can they find your businesses? Websites?
Brad Strawbridge
I mean, I'm everywhere. I even have a Pinterest.
Jason Tyler
Pinterest, yeah.
Brad Strawbridge
Yeah. But.
Jason Tyler
Oh, you're on there for. You're on the Internet.
Brad Strawbridge
For real, for real, for real.
Jason Tyler
I didn't.
Brad Strawbridge
I don't have a Pinterest.
Podcast Intro/Outro Voice
Google.
Brad Strawbridge
Yeah, just. You can Google Brad Strawbridge or Capital City Roofing Builder. Link. Builder link is spelled L, Y, N, C. Link. Builder Link. But yeah, we're. I mean, we're on every social platform that there is.
Jason Tyler
And I'm going to make sure editors, you guys know what it means when I point it. Different areas of the screen. Let's just put those names out somewhere on the screen for them. But, Brad, it has been an incredible pleasure having you on the show, brother.
Brad Strawbridge
Likewise.
Jason Tyler
I am looking forward. I just bunked my mic. I'm looking forward to watching your episode and getting to know more of your story. And I got to keep in touch with you. I want to see where. See where this business goes. As soon as I hear about that IPO, I'm investing 100%, man. All right, guys, this has been another episode of the Living youg Legacy podcast. I'm your host, Jason Tyler, and I will catch you guys in the next. In the next one. Peace.
Host: Jason Tyler
Guest: Brad Strawbridge, Founder & CEO of Capital City Roofing
Date: July 28, 2026
This episode spotlights Brad Strawbridge, founder and CEO of Capital City Roofing, as he details how trust, integrity, and service have been essential building blocks in transforming his entrepreneurial vision into a multi-location business empire. Through candid conversation, Brad shares personal stories of sacrifice, the value of faith, customer-centric business practices, and his path from corporate life to industry innovator. Listeners receive both inspiration and clear, actionable advice for building a legacy-driven business.
Timestamp: 00:00–06:31
Timestamp: 03:17–06:13
Timestamp: 06:28–07:26
Timestamp: 07:50–12:11
Timestamp: 13:29–15:50
Timestamp: 15:50–18:55
Timestamp: 12:22–13:05
Timestamp: 19:20–19:45
On Customer Service Over Profit:
"I'm willing to lose money on jobs to do the right thing." — Brad Strawbridge [00:00]
On Legacy:
"People will never forget the way that you made them feel." — Jason Tyler (quoting Maya Angelou) [05:55]
On Faith and Risk:
"Faith is the antithesis to fear." — Jason Tyler [17:13]
On Support:
"She runs the business ... her name’s Tiffany. Tiffany, I love you. Thank you." — Brad Strawbridge [12:01]
On Readiness:
"Do an inventory on yourself ... do I want to do this? Am I built for this? Am I willing to sacrifice?" — Brad Strawbridge [13:29]
| Segment | Timestamp | |------------------------------------------------------ |------------| | Opening: Trust & Doing the Right Thing | 00:00–05:55| | Service-driven Business Philosophy | 02:58–06:13| | Integrity in Technology & Builder Link | 06:28–07:26| | Path from Corporate to Entrepreneurship | 07:50–12:11| | Team & Partnership Recognition | 12:22–13:05| | Honest Entrepreneurial Self-Assessment | 13:29–15:50| | Obsession and Endurance | 15:50–16:40| | Faith, Fear, and Resilience | 17:09–18:55| | Where to Find Brad & His Businesses | 19:20–19:45|
For those inspired to build their own legacy, Brad’s story is both a practical guide and a reminder: genuine service, enduring relationships, and unwavering integrity set the foundation for meaningful success.