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I show up for who I am, and you're either going to like it or you're not. You don't have to reinvent the wheel, but it matters how you show up. It matters what your behavior is. Matters that you are authentic to yourself first. Because when you are.
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Terri Nathan is a speaker, coach, bestselling
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author, and the CEO of Strong Girl Enterprises.
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Inspired by the belief that perspective can change everything, she empowers people to reframe adversity, unlock possibility, and create meaningful change one step at a time.
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I believe that we impact people one person at a time. It's a multiplier effect. It's a ripple effect. It builds momentum. This is what we are doing. We are connecting with people. When you connect with people in the right kind of way, it's a win win. Technology is great and we have all these great resources for us, but we have to be able to slow down in those moments of distractions. And it's going to stop us from moving forward and growing and growing our business and being the person, the leader, the entrepreneur that we can be. That's why we have to kind of step back sometimes in
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it spans the globe like a super high is called Internet.
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Elvis. Brandon.
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I agree. Today Apple is going to reinvent the phone. It's not over until I win. The Living youg Legacy podcast for those who live to leave a legacy that's extraordinary. The impossible. Oh, that he's incredible.
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Sensational.
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Jordan, open Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream. Welcome back to another episode of the living your Legacy podcast for Inside Success. For Inside Success. I am Rig Gutierrez and I apologize for stumbling through my intro, but we're keeping this authentic. Joining me today is Terry Nathan. She is the CEO of Strong Girl Enterprises. Gosh. Welcome to the show.
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Thank you. Thank you for having me.
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Of course. This is. Welcome to Miami. I apologize that the weather's not here. This is what it looks like to wear a blazer and a sweater.
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Yes.
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I have become one of those now.
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Well, it is cold, ma'.
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Am. You look amazing. Your purple blazer, your button. What did we just do? We filmed your episode for Women in power. What are folks gonna learn about you?
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I think they're gonna learn about a little bit more about me and what I'm about, because there's a lot of coaches out there and there's a lot of. There's a lot of distractions. But what, you know, what maybe I can do for them or maybe how they can think about things a little bit differently. You know, not everybody's going to be a good fit for me or I for them. But this was about just getting in front of the camera to express.
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B
I was going to say you did a great job. I was your host and you were very natural. I know you do speak on stages and you were actually a little apprehensive of your video experience or filming experience. Talk about your perspective before and after.
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My perspective? Yeah. So my perspective before was, oh, my goodness. And I think it's natural, right, to feel that way. But then, you know, I always say I have to use your words for you. I just say to myself that this isn't anything you can't handle. It's just minus the stage in place for a chair, which is a lot more comfortable, honestly.
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Right. It's great for the back.
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Yeah, it's great. Great experience. Really easy.
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Well, I'm glad you are. Enjoyed your experience. Where do you begin? Like, we want to get into your coaching about changing your mindset, changing your perspective, but where does that journey truly begin for you?
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For me, about changing your mindset?
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Yeah. Was it Grandma?
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It was Grandma. Yes, it was Grandma. And it. And you know, you think about like all the choices and all the things you've made in your life, all those lead up to that. And sometimes not making a choice is making a choice. And so we have to be careful. That's why we have to kind of step back sometimes and look at the big picture. That's what perspective is, is looking at the big picture. Not the, you know, all the chaos right in front of us, but what else is going on around us.
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For sure, for sure. Emotional maturity comes to mind. All sorts of key words. Generational, trauma, it all really is part of the same stew, the same ballpark, if you will. But you've kind of chosen your lane. You're like, yes, there is an issue here, but you're North Star's perspective.
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Right?
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Talk about how you landed on that and how it's changed not just your life, but the lives of folks that you coach.
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And so perspective. And you think, well, that's just a. It's a big word. It carries a lot of things, but really it boils down to perspective is emotional intelligence, if you will. And emotional intelligence is first and foremost self awareness. So am I self aware enough to know what I can and can't do and how I move and behave and show up as an individual? And then it is about self management. How do I manage myself in those moments? Am I reactive Am I emotional? Am I charged at something? Or am I able to sit back and take that breath and answer and think about it in a different kind of way? And then it's also social awareness, awareness of the people around me and how I talk and how I behave, and then also relationship management, how I manage myself with others. And like I say, you're always on stage. You're on stage when you're on stage and you're on stage in front of your family and you're on stage at the coffee shop, in the grocery store.
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Yes, correct.
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We're always on stage.
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B
We talked about this in your interview. I was born and raised by my grandmother, very old fashioned Cuban. And I always say she retired at 60 on a Tuesday or adopted me at 4 on a Thursday. But she always dressed me up to present, to always be in play, to always be something greater. And now later on in my life, I'm catching on to, well, Grandma was right there. Grandma was right over here. Grandma was right about that. But it isn't always been that way. The culture needed to kind of shift right back. I always like to say, guys, it's the 80s again.
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Yep, yep, yep. We're going back in time.
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Yeah, but it's like, it's the, it's the, the movies that we saw in the 80s of our future. Now we're in the future of those movies and we're looking back and going, so this is what the future is in the 80s. So if you understand my meaning, it's
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a whole like back to the future.
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Yeah, exactly, exactly. We're just right back to where we began. And it's funny because you catch on to those little messages through this from the source. God, whatever you like, even believe you are the source of this energy around you. We catch on to these little MacGuffins, these back to the futures, these, these little moments that kind of align us and say, hey, you're on the right track.
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Right.
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If you see numerology a lot, you know, 11, 11. These are little hints, perspective. But I thought a Jedi named, you know, Darth Vader killed my father. Well, a certain point of view, your father is Darth Vader. And it's not what's like written verbatim, it's more of a philosophy.
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Yep.
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It's 20, 26. Hello. New Age is hip. Everyone's new Age fufu in the early 2000s. What was that? Fufu. Now it's law. Talk about that shift and how an entrepreneur needs to kind of ride that wave and stay up to Date.
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Yeah. You do need to stay up to date. And unfortunately, right now, there's a lot of. Technology is great, and we have all these great resources for us, but we have to be able to slow down in those moments of distractions, because they can be distractions, and it's gonna stop us from moving forward and growing and growing our business and being the person, the leader, the entrepreneur that we can be. Because we can get caught. You mentioned it earlier. In fear of what's going on. Oh, I don't know. I better not walk into that building. I better not do that. I don't know that setting up, stepping out of my comfort zone. The comfort zone's there for a reason.
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Oh, yeah.
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To keep you there. And so perspective backs you out of that box, that comfort zone, so you can take a look and go, this isn't all that bad. Maybe this is the universe. Maybe it's serendipitous, and maybe it's time for me to step outside that box and take a chance on me and see what happens. We don't know what. We can't. We're not, you know, we cannot see the future or tell what's gonna happen. But if we don't break out of that fear, Fear keeps us happy in this little circle. And you're not gonna grow your business or get where you need to be in this circle. You need growth. You need to widen your perspective.
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B
Correct. Talk about how folks stay in that fear mindset and they don't realize the moment you kind of break free from that mindset and you are experiencing joy, the world reacts to that, and you'll start to see that you no longer need to stop bullets.
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Yeah, you're right. The world reacts to it. We carry energy any way you want to lay that down. We carry energy. You know who there's. You walk into a room, and there's people you're naturally drawn to or there's not. Your energy is everywhere that you go. And it's really important to understand, like, what kind of energy am I bringing to this project? Is this a project that's not right for this season in life? I don't know. But these are questions you have to ask yourself. What am I so afraid of, really? Or am I sending this out into the world at the right time? You can talk astrology and numerology and all those things, but what is your gut telling you? The world's big out there, but we can hide it in the box should we choose, or we can take the step out of it and See what happens. If you don't like what happens, you can go back to the box and try again there. There are do overs, there are mulligans. We can do things over for sure.
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I love this perspective shift. A lot of folks give it their own name, but this is, this is very much a real practice. It's. That's why, you know, you said the seasons of the human experience. I always like to preach where it's like you're signed to a music label back in the days and you know there's 20 A&R folks. So one label and there was 20 labels. Now there's just what, three. But back in the days, you got signed to a music label, you were an artist in the rise and then you were signed into this tribe that developed you, incubated you, and you became Katy Perry four different ways until you started kissing girls and you liked it and made a fortune. But before Katy Perry became Katy Perry, she went through Christian walk, she went through all these, these, these, these larping, these role playing sessions. And the labels couldn't quite figure that out. And now you're seeing that with coaches on stage, they build their tribes. You know the Tony Robbins of the world.
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Oh, yeah.
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You know, you know, the Les Browns of the world, the Rudy Moores of the world, the rig guterres of the world, they're building their tribes. But it's something that we've been doing since the beginning of time and now you kind of see that it is still very much tribal. Folks need a leader. Folks need the hoorah. And how does it feel to be part of that energy of leaders now of women in power that we said together? You know, there is seven point something billion people on this earth, but all you need is that first 100 to start building your tribe. Talk about that.
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Yeah, it is. I mean, you're right. There's that tribe and not everybody's gonna dig my vibe. That's okay. Yeah, I'm okay with that. But there's because there's other options for you.
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Oh, yeah.
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I'm not the only person out there. And that's what makes entrepreneurship so great, is like we live in a time where options are like on a tree.
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It's insane.
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And you can pick and choose what it is you want or what works for you. You know, the Tony Robbins are not the Les Browns or not. And I mean, I love all these people. I up on these folks.
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Oh, yeah.
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But you've got to find your what does it for you. They are them. And you are you. And so what drives you? What motivates you? Again, I'm not gonna be for everybody. Tony Robbins isn't for everybody, but he's for somebody and I'm for somebody. And it's just kind of finding that stage, if you will, that you belong in. And it's okay if somebody doesn't fit into that stage. There's a lot of people in this world, and I believe that we impact people one person at a time.
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For sure. For sure.
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I mean, it's a multiplier effect. It's a ripple effect. It builds momentum.
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Yep. And it's something. You can sense that momentum. You can just feel it. Like little things like sitting in traffic. You'll start to see the green lights are more frequent now.
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Absolutely.
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You know what I mean? And then you're just like, of course, that car. You just have to understand traffic in Miami is a perfect example of that because it's so violent and always enraged and just about to pop. Yeah. And LA traffic is the same, but Miami is a little more textured. But you can. I have actually had. I've actually had an entrepreneur that's a police officer, and I sat here and go, so what did you learn about human patterns? He goes, oh, no question. So let me tell you, you know, by. You know that you're gonna have a shitty day because of the human patterns and traffic. Oh, they go, absolutely. We can tell where people are angry, where they're going to be upset just by the time of day. We can measure traffic patterns, and we can tell how hot and angry these people are in this Miami traffic. And we'll start to station officers depending on the temperature of the mood of the day.
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Wow.
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I was just like, yes. I knew it.
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Yeah.
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Because we learned about, you know, officers who jiu jitsu. Why do. Why do officers talk to you a certain way? And it's because the mind is. Wait, it's triggered to, like, this person's talking to me in a certain way that is not congenial and nice and operational to be humans.
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No.
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You are now a civilian. And I speak to you in a way because I know that your brain goes, that's neat, but also scary to know. So what's the perspective shift on that to monetize that? Because a lot of folks. There's a lot of noise, and even I get hit with the ads. Get on stage and just pay me $10,000 to learn to do this crap. Or join my school if you want. Dude, one guy's got the muscles with this the other guy's Gary Ve. Like everyone's got a character, so talk about developing that character. You're wearing purple. You got your pin. It's almost larping. Like we've come to a day and age where, yes, there's reality, but you also have to be part of your own soap opera.
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Agreed. Yeah. It's. It's not, you know, about creating a character as much as it is. I think you show up what's comfortable for you.
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Great.
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I like purple, and so purple's probably always going to be in my dress pattern. I like black because I'm messy.
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Yeah. And talk about your hair. It's magical.
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And my hair, I like to wear fairy hair because it sparkles and it makes me happy. It brings me joy to walk by the mirror and go, oh, I just cut that sparkle there. So it's not like sometimes on stage I wear jeans and a T shirt, but I. I wear a cape. Yes. I show up for who I am. And you're either gonna like it or you're not. But I'm not going to change to fit a mold. I'm Terry Nathan. I'm who I am. Purple's my, my color. Fairy hair is my thing. And you know what? Sometimes I'm going to be jeans, sometimes I'm going to be in black. But I'm always going to be Terry Nathan. I like sparkly tennis shoes. That's my thing. You know, Rudy likes red. That's his thing. We're all different. And it's not really. It kind of creates around you. But I show up how I show up. If I'm in jeans, that's how I am. And I'm not going to apologize. I'm unapologetically me.
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Awesome. For folks that are watching and listening and they are on the verge of being unapologetically themselves, what's some words of advice, some words of wisdom?
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I think some words of wisdom are that in this fast paced world that we live in, it's easy to want to be somebody else because it looks neat. It's like the flashing lights or the taking you back to Kmart. The blue light special.
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Good old Kmart.
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Yeah. No more Kmarts. Right. But it is just about understanding that you just be you and be okay with that and you don't have to reinvent the wheel. But it matters how you show up. It matters what your behavior is. It matters that you are authentic to yourself first. Because when you are the audience, the people know that. They feel. They feel. You can tell when somebody's Used car selling you.
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B
Oh, God.
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You know what I mean? And that is if I got a. And no offense, Used car salesman. None at all. I'm thinking used car salesman of the funny 70s shows. Okay, just so we're clear there, but if I have to have that approach, then I don't want to do it.
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Yes, ma'. Am.
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I don't want to do it.
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Steven Spielberg uses that analogy because he shot Indiana Jones, the Reboot, with Shia LaBeouf. And now Shia LaBeouf is a controversial figure, which is great for him, but he was on a. On a tire. They were doing the press tour, and Charlotte Buff was shitting on Indiana Jones. And I'm like, dude. So Spielberg gave him a good weapon and goes, yo, sometimes you just got to learn how to sell cars. That's it. You gotta. You can't just sit there and shit on us. And if Harrison Ford can do it, so can you, kid. And that boy got blacklisted because of that. So you gotta learn how to sell cars. You always don't. That's why you gotta stay in character. You gotta stay in some sort of perspective and then understand your sop. To thrive and be alive.
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Right.
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You always gotta. Don't walk around, say yes to everything. That's what I do. It's great. But you also get yourself in a lot of trouble. You gotta stay positive. You gotta learn how to sell cars. And it's It. That is a. If Spielberg can sell cars, so can you.
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A
Yeah. And it is. It's just about really staying, doing what you need to do, but understanding that you're not. I mean, you don't have to be the person down the road. And, you know, if you. And there's a lot of people out there judging or doing things like that.
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That's their job.
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Hold your judgment. You. I mean, you work on you first. And I think Brene Brown says it best where she's like, until you're in the arena with me.
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Yep.
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You don't. You can't tell me how to fight that lion. You're not in the circle with me. You're not in that arena. And it's good advice because it's like you had all these people, la, la, la, la. But so get in the arena with me, and then you can have an opinion.
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Yeah. Yeah.
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And you gotta be able to block that.
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Yeah. When I interviewed way back for. For to work for Rudy Moore, I. I basically said, just put me in the arena. Just put me. I just want to sit at the table. Throw me in yeah, because I just held back on my experience. All this stuff. I'm like, yeah, I'll take that. Right. I'll do this. I know I got to prove my worth here back in the east coast because I have everyone and their mother know who I am in San Francisco, but I built that, and I. I disappear. This isn't about me. I'm sorry that I'm on this rate, but your energy is very comfortable. But. But it's true. You got to put in your dues. You got to understand who you are at that. That moment. You can't just have a bright idea. And sure, some stars become overnight, but you have to understand how time works, how you have the ability to just be patient and center yourself, center your perspective on life. And the moment you start to shift and understand the signals, you'll start to see positivity. And then you'll start to understand that life isn't. Life happens for you through you. And that. Yep. That it's your brain and your heart. Your heart is in control of the soul and spirit. Your brain is just mimicking the experience of this puppet. This puppet called. This brain is working so fast. It tried up to catch up to the heart. You have to understand that this is just pantomime, man. This is just moving. Yeah, dude.
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A
Yeah. I mean, if you can take the. If you can think less about, you know, go back to car salesman. There's nothing wrong with car salesmen, but it.
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B
You know, podcasters are much worse.
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We're not selling cars. We're connecting with people. Yes. This is what we are doing. We are connecting with people. When you connect with people in the right kind of way, it's a win, win. And so. But if you can take that first mindset out of it, you know, it's. An apple does a good job with this. You know, you rarely see the item that's in the commercial, but you see the experience. Oh, yeah.
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B
Pepe's the same way.
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You hear the experience. Yeah, Red Bull. There's lots of companies doing this now. Where. What's the experience? Because, yeah, we know what your product is, but how am I gonna feel? How am I gonna feel?
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B
And then when you hit them with the feels, you just kind of wrap it up with the crazy shot of the cheeseburger, and then you hit them with the bong, PlayStation, and then it' like auditory signals.
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Exactly.
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And then you realize, oh, yeah, we are just puppets. And. And some folks, their job is to wake up grumpy and sit in traffic and slow us down. That's their job.
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And they can have it.
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B
They can have it.
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A
We just got to be patient through it.
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B
And it just like sometimes I do sit there and steam, but I don't shout out anymore. I just understand I am driving through everyone else's negative energy and I just need to get to my destination.
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A
Well, right. And you don't know what's going on in their life either. So you hold a little space and grace for the person that's. Maybe they ran over their dog. I don't know.
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B
Yeah, dude.
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A
But, you know, we don't know. We don't what's going on in their life.
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B
So all we are is red lights and a license plate.
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A
Exactly. We can be pissed, but we don't know what's going on.
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B
Rock and roll.
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A
Might as well just listen to your good radio station or podcast. Yeah.
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B
If you're listening, watch out.
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A
Yeah.
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B
Where can people learn more about you and discover more about you?
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A
Well, they can follow me on Facebook, Instagram, then go to my. I have two websites. Terry Nathan.com and TerryNathanLive.com that's my speaking website. And yeah, you'll find me out there. I'm out and about and I sure appreciate being here. Thank you.
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B
Oh, gosh, it was such an honor. Loved the conversation. Loved your interview. Loved all about this. And it's definitely shifted my perspective and it has ascended me even more.
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A
Perspective is a gift we give ourselves.
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B
Right on. All right. Anything else? I did all right. That's it.
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A
Perfect.
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B
Thank you.
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A
This is Terry Nathan of Strong Girl Enterprises.
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B
And with the thumbs and the thumbs.
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A
I know my husband makes fun of my thumbs, but I dig them.
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B
I will do the thumbs and the gunpowders.
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A
Thumbs up and thumbs again.
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B
This is Tara. I'm Ray, and we are inside Success.