← Living Your Legacy
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- [00:00]
Lisa Rossell
I think most of us move through life without being aware and we say, I want this thing or I need this thing without ever looking at the why and saying, well, why do you want that thing? What is it that bothers you about that? So I think people could just start being aware and having that moment of pause. I also sit and I think about.
- [00:21]
Narrator
Lisa Rossell is a nurse practitioner, entrepreneur, and the visionary founder of Empower Wellness in Ellora, Ontario. Passionate about reshaping her industry, Lisa is elevating standards in wellness and beauty making.
- [00:32]
Lisa Rossell
Empowerment.
- [00:32]
Narrator
Empowerment and authenticity central to every client experience.
- [00:35]
Lisa Rossell
We sit and we spend most of our lives looking at other people instead of looking inward at ourselves. And so I think we spend most of our time saying, I need this. I. I want this to be able to make my own happiness or to feel like I belong somewhere instead of taking the time and space away from that. And I think social media has been a big portion of that.
- [00:55]
Podcast Host
How can people work through that more from a mental aspect versus just trying to get surgery?
- [01:00]
Lisa Rossell
I think.
- [01:05]
Intro Voice
It spans the globe like a super high cold Internet Elvis ready for free. Today, Apple is going to reinvent the it's not over until I win the living your legacy podcast. For those who live to leave a legacy that's extraordinary. The impossible has been. Oh, that is sensational. Jordan Open Chicago was the lead. You said Paul is the fastest man on the planet. You can live your dream.
- [01:44]
Podcast Host
Hello, and welcome back to another episode of Legacy Makers. Joining me today is Lisa, and she's got this really cool focus where she's helping people focus on their power and the beauty within. And she's obviously, like many of us, an entrepreneur working hard, juggling many hats and building something impactful. So excited for this. Welcome to the show.
- [02:03]
Lisa Rossell
Thank you.
- [02:04]
Podcast Host
So what does that mean? The beauty within?
- [02:07]
Lisa Rossell
So a lot of people will come to a med spa and they focus on get rid of my elevens or my jowls and things like that. But typically when we sit and have a conversation with somebody, it really is because they're in a season of life of the kids have launched from home or they've just had a divorce or a death in the family. And so there's a lot of work on the inside that people need to do. Instead of just doing a shallow procedure where I just take care of your Levins, there's a piece of doing the work on the inside. People see themselves reflected in the mirror.
- [02:40]
Podcast Host
Well, I really love this concept, but it's very, you know, I live in Miami, right. Capital of plastic surgery. But I love this idea of, you know, obviously a lot of people have surgery or whatever it is. Right. Because of an insecurity. Right. Like whatever that might be. But, but it's, it's unique to hear that they come in for that and then you kind of almost give them coaching and counseling on, on all the other stuff that's the root cause. Right. So how does that work in a, in a day to day setting? Right. Are they coming in and getting separate, a separate session with you or one of the team about that sort of stuff? How does that work?
- [03:18]
Lisa Rossell
So I'm a nurse practitioner by trade, so my focus is rooted in the medicine and the science behind things. So part of that is just understanding signs of aging. And so when we're treating something, we treat it based on the symptoms. The same way if you had a urinary tract infection, I would give you an antibiotic for that. My aesthetic treatments are treated based on the science. But the other portion of it is there's going to be two types of people who receive these treatments. One type that will get the treatment and they're going to look in the mirror and they're going to feel closer to themselves as their core and feel good about themselves. Or the second type of person who's trying to be something for someone else. So who gets these procedures because they want the validation of the outside world or the validation of what they think they should be, or, you know, an Instagram filter and things like that. And so we do the work to try to help people find their root cause. We actually turn a lot of people away who come to us and want treatment because I may never be able to fix them in my clinic and my doors. And so, you know, you being in Miami is a perfect example of the industry blown up. Right. This is lights, camera, tv, social media, all of these things. There's a lot of pressure to be something for someone else. So all of our practitioners are trained in a way that we have those discussions and we do a unique consultation and then we collaborate with a lot of partners. So some of it might be hormone replacement, some of it might be therapy, some of it might be turning people away. And so it's unique for everybody who comes through the door.
- [04:46]
Podcast Host
Yeah, because I, I see especially in Miami, it can become this addictive, right? Where is like this ideal perception of what perfect looks like. And then it's this never ending quest and more surgeries and work to get there. And there's been articles about, you know, people spending hundreds of thousands of dollars and 27 surgeries later, they're still, you know, it kind of reminds you like Michael Jackson almost. Right? Like so, so why are you kind of, you know, because it's first time I've heard about this on that mission to kind of change the industry and provide that versus just saying, yeah, yeah, let's do more surgeries. Right. Because from a business model standpoint, this model, yeah, but it's a great, like a lucrative business model. Right. So that, that's why I think it's hard, because it's great that you're doing it the right way. But why is the end, you know, why, why did you decide to, to change how you work with people?
- [05:41]
Lisa Rossell
Yeah, I think it's because I spent 17 years in a health care system, public health care system in Canada. And so it, I felt like I went into nursing to help people and became rooted in science and evidence based practice. And I spent 17 years kind of fighting against that, that the system didn't allow me to really help people. And I got to a season in life where I was looking for these treatments for myself that I had four kids. I was looking in the mirror, those elevens were looking pretty frowny and the lines were coming out and all those things. And I would go into these places and I just couldn't see myself in them. I would, you know, see people who represented there who didn't look like me or make me feel like me and they'd make me feel worse about myself. And so I feel like we are in a beautiful opportunity where people come to feel better about themselves. And most people in the industry are actually tearing people down and making them feel worse. Telling you that you need 20 things more, you need this. And here's the 10 things that are wrong with you. When those weren't even things on my radar that I was interested in. And it's not something by just having, you know, this injection in my face that I actually feel better about myself. It's really about what am I trying to do. So it was, it was a personal journey of this is what I was looking for. And I feel like it resonates with other people too. And I think it's an opportunity to shift how the industry works instead of being driven by, you know, what pays the bills. And I know that sounds wild to say, you know, if I sell you more treatments, I'm going to make more money. But it's really not about the money. If we live in our purpose and our values, I feel confident that the finances will flow after that.
- [07:23]
Podcast Host
Yeah. So let's talk about just as a real life example. Right. Think of a client. Someone comes in for whatever treatment. What are the conversations you're having with that client? What's the typical sort of client journey?
- [07:37]
Lisa Rossell
Yeah. So we always start with the client's goals. So you tell me what you're here for and then we move from there. And so it really starts based on who comes through the door. And it can go many different paths. We're obviously going to talk about health history, medications, previous treatments, whether you're happy, not happy. But there's a very personalized assessment in understanding people's lives. What kind of time do you have? You know, are you a busy CEO who isn't going to wash your face and you're going to see me once every 12 months? Or are you somebody who is really committed to a 20 step program and you want to be part of a relationship with me for three years? And so we really individualize it and personalize it and then that's how we come up with a plan of what makes sense for them. Get to know our people.
- [08:20]
Podcast Host
And then when does the, you know, so someone has, you know, some surgery or treatment, when does the, like, more like the coaching and personal development side come in? Is that something you're doing throughout the journey or is this before or after the treatment?
- [08:35]
Lisa Rossell
Always throughout and every part of it. So. So our team is all trained to support people throughout. So even in the consultation, it's really hearing and understanding people and what they're trying to achieve. And then we keep rooted in that goal for people that we keep coming back to. Are we achieving your goals? How are you feeling? Trying to get some of those unspoken things of like, you know, I'm noticing this or I'm seeing that and that check in and then the referral out would be at any point where we see a flag. So if somebody tells me a story of I stopped getting my period and then all of a sudden two years later I just look old, I'm like, oh, that's hormones. Right. Like that links, that story links. So then we might make a referral to somebody to be able to support them.
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Podcast Host
And do you struggle to hire for this because you need obviously, you know, nurses or whatever, but also they need to understand not only the treatment side like any clinic, but then more like behavior change and coaching.
- [09:30]
Lisa Rossell
Yeah. We have been very blessed so far that all of our employees have come organically to us. We've never formally paid for job, job ad. And my intent, when I got into this was I was going to do this as a one man show, but everybody came to us organically and I think they're attracted to being part of something where we actually are bringing out the true beauty in people and our employees get to live their true values as well. So it becomes our brand values don't just live for our client experience, it lives for our employment experience as well.
- [10:01]
Podcast Host
Well, and let's talk about the one man show sort of things because you, you know, I know you went from one small room to a big clinic. What's the 10 year journey look like now from here?
- [10:11]
Lisa Rossell
So I think that's the hardest part as an entrepreneur is I'm living in my 10 year plan right now and it came in three years. And so I think when you sit really aligned in your purpose and your vision, these things come a little bit quicker. So we're at a point of reevaluating and next steps. I think based on where we're at, we want to find some ways to support other clinics to be able to live some of this valued experience as well. So, so we're talking about creating some opportunities to collaborate with other partners so that we can help elevate their service offerings, their employment status and their consultations, things like that. And then doing a little bit more in house to serve our clients. So instead of just doing the beauty piece, working on some more of alternative health opportunities, more doing the different parts of therapy and weight management, things like that in house so that we're supporting clients instead of referring out for all those things.
- [11:06]
Podcast Host
And what about the, you know, the bigger kind of question and the bigger thing you work on, which is the insecurities people have now, especially because of social media and all these things. And how do you think people address that on a more broader level?
- [11:22]
Lisa Rossell
How do other clinics, how do you.
- [11:24]
Podcast Host
Just know just people in general, Right. If someone's listening and they're like, I struggle with this. Right. I'm constantly comparing myself. Maybe I'm already getting work done or I want it. And I got this long laundry list of things I want done for whatever reason. Like, you know, that's generally underlying issue, right. Of whatever. So how, how can people work through that more from a mental aspect versus just trying to get surgery?
- [11:49]
Lisa Rossell
Yeah. I think the number one key is just being aware of it. I think most of us move through life without being aware and we say I want this thing or I need this thing without ever looking at the why and saying, well, why do you want that thing? What is it that Bothers you about that. So I think people could just start being aware and having that moment of pause. I also sit and I think about take a pause before you do it to ask whether it's for yourself or whether it's for someone else. And that's a question that we ask very often in clinic, is we get a referral that comes in and says, sally told me that you did this and she got this treatment in her face. I want that. She looks great. I want what she's having. And we don't serve a I want what she's having service. Because you should never want for what someone else has. You should want it for your own purpose.
- [12:40]
Podcast Host
But I think that's probably a big driver of most businesses in your industry. Right. Because it is like, you know, the. The moms in the neighborhood or whatever. Right. Oh, this, you know, they got this. So I gotta go get this now. And then it becomes this, like, snowball effect. So why do you feel so many of, you know, your clients and clients that go to any clinic, why are they comparing themselves so much?
- [13:03]
Lisa Rossell
I think social media has a big portion of it that we sit and we spend most of our lives looking at other people instead of looking inward at ourselves. Yeah. And so I think we spend most of our time saying, I need this. I. I want this to be able to make my own happiness or to feel like I belong somewhere instead of taking the time and space away from that. And I think social media has been vague portion of that.
- [13:27]
Podcast Host
Yeah, I agree. So. So couple of more questions. We talked a lot about the business side. Tell us about your personal journey.
- [13:34]
Lisa Rossell
I started as a nurse. I didn't know that I wanted to be a nurse. I grew up poor and I just knew I wanted a job when I finished school. And so nursing was like, there's a job at the end of that, that the bills got into nursing and found that I truly loved it. The idea of caring for people, the. Of sense science, the research, the evidence. I was on a constant quest for knowledge and kind of doing the next best thing of being better. Moved into Emerge icu Northern Nursing, and kind of dabbled and worked everywhere I could and just consumed every bit of knowledge, which led me to get my nurse practitioner so then I could diagnose and prescribe as well. And I quickly got frustrated with that system because I couldn't do enough. And so then I moved into healthcare administration and I became, you know, working in management and directorship because I wanted to change the system. And I was the director of ICU through Covid. So I was called out early from a maternity leave to come back to work.
- [14:34]
Podcast Host
I bet that was a stressful and.
- [14:36]
Lisa Rossell
It was the most difficult season. So after 17 years of being long burnt out of health care, I found myself at this crux of a difficult time. And I was actually working at a unit that started me out. These were my mama nurses. They were the ones who trained me, supported me. You know, I was a new grad baby nurse and they did all this work and I came back to be their director in this time.
- [14:59]
Podcast Host
Well, and I found too a lot of nurses made the change into their own entrepreneurial careers during COVID It was like the breaking point, right.
- [15:08]
Lisa Rossell
Straw that broke the camel's back. Right. So and that was really it that I was long burnt out. I was asking my colleagues and my peers and my friends to do things that I didn't feel were right. And it didn't feel good for me to say, I need you to work this extra shift, I need you to re wear your mask, I need you to do all these things. And I became a big advocate for mental health for my team because that was the thing that we could all see. We were all burnt out before COVID and then this extra pressure on everybody. And the thing that broke me there was one of my mentors, colleagues, friends and was an employee at that time. She took her own life.
- [15:45]
Podcast Host
Oh wow.
- [15:46]
Lisa Rossell
And so it was a season for me where it made me pull back and reevaluate what am I doing here? Because I didn't feel like I was helping people anymore. And so I needed to make some changes for me, for my kids. I was going through a divorce in that season as well. And so I needed to not be working 18 hour days on call with that decision that wasn't aligning with my values anymore. And so it led me to the path to starting my own business. And it started as dabbling with just doing some injectables and it was a side hustle, nights and weekends and typical me, a bit type A and overachieving. I knew that I couldn't just do it as a side hustle. So then I ended up renting a back of a shop from someone and doing it full time there, quitting full time six figure job with pension and benefits and just taking the leap and going solo. And then an opportunity came up to take a full space. So I had a two space med spa. And then we just in October opened up a 4,700 square foot nine treatment room clinic and have eight employees.
- [16:46]
Podcast Host
That's awesome. Yeah, yeah. And I know there'll be, you know, a lot more of that story in your full episode. And I love those, you know, beginner entrepreneur stories. Comes out of adversity or something. And then, you know, especially for you, right, you turn this dream in just a couple of years. Right. And all the growth behind that. So that's awesome. So the last couple of questions is about legacy, right? What does legacy mean to you?
- [17:11]
Lisa Rossell
Legacy is obviously leaving that lasting impact. And it's funny, not until recently I didn't think about the idea of actually wanting to leave a legacy like me personally. But I think when I look at people who leave a legacy or inspire me, I sit and think about people who are just living in their true values and marching their own path. And so this kind of came as a fluke to me that I applied for it. And I think it's just because I truly want to continue to live in my own values and march my own path doing my own thing.
- [17:43]
Podcast Host
Well, and I think you're really doing something great in an industry that's quickly growing and needs more of the compassion around what, what happens there. Right. Because it's, you know, this cosmetic industry is becoming so fast growing and so addictive because of social media and all those things. I mean, more people are needed in that industry to look more holistically versus just people coming through like it's a car mechanics and they're just getting car modifications, right? Yeah. So it's really great what you're doing and I love that. And I'm excited for your full episode to launch and share all that journey. So, last question. People want to check out, you know, the brand, your socials follow you and see more of the journey. Where do they find you?
- [18:28]
Lisa Rossell
You can find us at empowerwellness CA or Empower Wellness on Instagram.
- [18:33]
Podcast Host
Cool. Well, again, love what you're doing, love how you're trying to make a positive impact in such a fast growing industry where I think it's very needed. And guys, go check out the brand and as always, keep working hard, have impact and build a legacy. I'll see you soon.