← Living Your Legacy
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- [00:00]
A
You're on a big mission, right? Like, it's not easy to improve the health of the nation or the world.
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B
All the toxic foods and all the things are in our foods that are just making us sick. We wanted to give an opportunity for people to feel good through our foods.
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C
The key components of our stuff is that it's natural, 100% organic, non GMO, and we don't use ice. So everything that you're getting is going to fuel the body to its fullest potential.
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D
Cody and Danielle Sawyer are the passionate husband and wife duo behind Pure Green in Clayton, North Carolina. Their juice bar offers all natural organic products in a beautifully designed space. Space focused on wellness. After years of dedication and growth, they're now sharing their love for healthy living with their local community.
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A
So how are you really marketing yourself, building your brand? What have you done that's been working.
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C
Having such a big grand opening with flooding amount of people? People are like, well, what you do? What'd you do? It spans the globe like a super high cold Internet. Elvis, Brandon, Today Apple is going to reinvent the phone. It's over until I win. The living your legacy podcast for those who live to leave a legacy that's extraordinary. The impossible. Oh, that is sensational.
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A
Open Chicago with the lead.
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C
Usain Paul is the fastest man on the planet.
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B
You can live your dream.
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A
What's up, everyone? Welcome back to another episode of Legacy Makers. We've got a powerful couple here today. I'm excited. They're on a mission to really improve the health and wellness and longevity through Superfoods and their product. And they're doing a great job. So, guys, welcome to the show.
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C
Thank you. Appreciate having us.
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A
So. So let's talk about it. You know you're on a big mission, right? Like, it's not easy to improve the health of the nation or the world. There's a lot of unhealthy people and a lot of bad food out there and lifestyle choices. So what made you set on this big mission?
- [02:05]
B
Well, basically, kind of what you said is to reach the community for all the other things that are out there that are not good for us, like all the toxic foods and all the things are in our foods that are just making us sick. We wanted to give an opportunity for people to feel good through our foods.
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A
And if someone's listening, obviously they can't taste it and try the product. Can you just describe what you sell and what you do?
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C
Yeah. So we have smoothies, acai bowls, cold pressed juices and shots, toast, oatmeal and Some grab and go items. But the key components to our stuff is that's natural, 100, organic, non GMO and we don't use ice. So everything that you're getting is going to fuel the body to its fullest potential.
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A
And what was the backstory like for you both? Like, how did you get into this?
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B
Well, I have a health and science fitness background. I've always kind of been a little bit more health conscious of just kind of knowing like what I want to put in my body. Was I, was I always like that? No, but like when I got into my later teens, it definitely was more self aware and I kind of wanted to give back to community with everything that I've learned through on my experience.
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A
Yeah. And was there a time like, what was the moment where you said we're going to open this and really do this business?
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C
I would say when we stood on the land.
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B
Right, that's right.
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C
Kind of went and scouted some areas and where we could see this fitting in not for just ourselves, but the community. And there was nothing built there. And we stood on this piece of property knowing that something was coming. And you know, we prayed about it and we, we said, well, she more said, we claim this area, we claim this piece right here. And we ended up getting a spot there.
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A
Okay, and what about just before that? What was the moment when you said we're really going to do this?
- [03:45]
B
We kind of like knew about it in a sense of like when I first met him and we kind of dated and got together. He, we always had, he always had an aspiration to open a business as well. I was like, I had, you know, support him behind that. So we kind of knew that was going to be something that we were going to do early on in Emory Ranch. So kind of like when we got married, we kind of went to work for it. Yeah.
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A
And how did it feel? You know, still stood on the land or like you committed? Right. And then obviously it's not an easy or cheap process to bring it to light. So tell us about that process.
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C
Yeah, I would say just more of, you know, keep pushing through. A lot of people get to a point and they'll, they'll kind of give up. But surpassing that and staying confident in that and kind of find the protocol since this is a franchise business, sticking to that protocol and just keep moving forward.
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A
And how long did it take to, did you have any problems along the way?
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C
No, I mean a couple delays opening up. Nothing too crazy.
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B
But it was more construction of shipping because it was still like the COVID time and everything, but nothing crazy about.
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C
Six months of build out.
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A
Okay.
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C
But more of leaning up to getting the access or to gaining access to that spot which was. It had to be built up. So that was more of the wait time behind it.
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A
Love it. And then let's fast forward day one, you're opening. How did that feel?
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B
It was invigorating. I mean it was overwhelming with the amount of people and support that we had. So it was fantastic to see that. And it was, it was great. I mean our team was phenomenal, especially with only working four days of training beforehand. They did really well with the pressure that they had on opening day, which is great.
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A
And then how's business been since?
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C
It's been amazing. There's still, you know, daily we have new, new guests that walk in and ask about things, I guess repeat guests that come on in, they're asking about other products like how can we benefit their personal journey and where they want to get to. So not only that, but the culture is amazing. Our team's amazing. It just, you know, for what or who we are as people instills right into the company itself.
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A
Good. And just for everyone listening, what are the main like obviously sell a lot of products but what are the main sellers?
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C
Yeah, I would say top sellers are smoothies and smoothies and bowls for sure. A lot of places that are in our area don't do acai bowls. So that's a big staple item on our list of what we offer. And also our juices to see a cold pressed juice process. No one's really doing that either. They're doing the fresh press on site.
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A
Cool. Well, let's talk about the juice because you know, you brought some in for us to sample. Juicing been pretty big for you know, a couple of decades now really. Right. But a lot of people are doing it at home with the juices. What's the benefit of, you know, maybe buying it from you versus doing at home which is better and why?
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B
Yeah, I would say the process of the cold pressed juice, it holds the higher value and nutritional standpoint at its fullest potential. So you're not going to get that juice that you do at home where it depletes everything because it's the fiber is still involved with our cold pressing as where if you were to do at home, the fiber is taken out and that's all that pulp is. So we have the fiber that's attached to it. So it helps you get that digestion as well as than full nutrition content.
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A
And you think juicing, like for a lot of people, that's really helping them. Like what are the. If someone's listening and they've not juiced or they don't know what it is, what are the benefits of juicing?
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B
Juicing has unlimited benefits. Honestly, we've had a lot of people that have done juice cleanses with us before and weight loss is one of them, energy is one of them. They feel more lively, they are able to have a little bit better metabolism. They're choosing right foods. I've had a lot of people say that since they've reducing that, they're wanting to eat better because are doing better with their bodies, with the juices. There's just more body and mind consciousness as well.
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A
Yeah, I mean, I think the juicing, you know, obviously it's not something you probably should do forever, but it can be a great kickstart, you know, I mean, exclusively. Obviously you can juice every day, but you know, a lot of people do these like intense juice detoxes. Right, That's. And that for a lot of people can be the kickstart. So then getting healthier. Right. Joining a gym, then they start should clean up their nutrition and eat healthier foods like you're selling. And obviously it motivates a lot of people I found too because they lose, you know, you obviously drop a bunch of, you know, waterway and glycogen and digestive bulk and you know, they lose seven pounds or whatever in a few days. And it's a motivator to then keep going. So. And that's how your business is kind of built. You have a lot of the repeat local customer base.
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B
Yes, we do. And then we have new faces that come in every day that are just kind of learning about our business because we are the first pure green in North Carolina. So not many people know our brand yet. So we're brand building and getting our name out there. So we have a lot of people that are still learning about us and coming from different parts of North Carolina to come try us out.
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A
And let's talk about that then. So how are you really marketing yourself, building your brand? What have you done that's been working?
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C
I personally love this question.
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B
Yeah, you do.
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C
Having such a big grand opening with flooding amount of people. People are like, well, what did you do? What did you do? Not too much, to be honest with you. We basically did community connection, you know, really connecting with the people that are, you know, in the same part where we live, like getting to know them. Other small business owners, you know, Just kind of collaborations and stuff like that. And just Instagram we just kind of like followed our procedures, what we want, who we are, what we do and just like snippets of kind of the progress points and then we did like a bigger grand opening giveaway of 20 something prizes. But that was collaborated with other small business owners in Clayton. So you know, we're not just in it to be these big grand people. We're also collaborating with people that are part of our Clayton community.
- [09:28]
B
Yeah. And to continue on that is what we're doing now. To continue. That is we're continuing to do outreaches with our community and connect with business in our community and also get with the local high schools and do nil deals with them with some athletes and stuff like that to kind of help support them, which has been amazing. So we have two athletes right now that have NL deals and they're doing fantastic. Yeah, first time doing it.
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A
That's cool. So what's the long term plan? You want to open more locations or how do you see this growing?
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C
Yeah, that would be the key is, you know, opening so many locations in X amount of years. We have other areas outside of Clayton, even further away to the beach that want us there. They've traveled, they see their families and they want us right now. That would be the biggest thing is just expecting more locations.
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A
Yeah, more locations. And. And let's talk about the, you know, the story behind it. Right. You're here, you filmed your full episode where you're talking about lots of things. What else is big in your guys lives and what else do you want the audience, if they're watching this podcast or your episode, what do you want them to know about you?
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C
Yeah, I mean for my sort of things to be in an athlete of the sport of motocross, it's very demanding on your body. So learning those benefits on how to I guess kind of benefit the body in a sense of. When we were at a track a few weeks ago, I had a really big calf cramp and I went and drank our hydration juice and one of our rock and beat shots and I went back out 20 minutes later and I had no cramps at all. So just hearing things like that and really changing the sports industry from Gatorade and Prime and all this stuff into more of a beneficial intake on products and things like that. That's kind of where my direction is going to. Is it? You know, how can we teach people about this in different areas?
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A
Love it. What about yourself?
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B
Yeah. And from a personal trainer Perspective is meeting people in their journey, where they are in life, in all kinds of walks of life. Right. So people that are really fit to people that are trying to learn how to be a little bit more healthier, just connecting the dots to where they are in life and just supporting them where they are. You can start at any point. So that's why I really love that because our juices are hand tailored to where you are at any point.
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A
And what would you say? Someone's listening. Maybe they're inspired by your personal story and entrepreneurship to go open their own brand or franchise or store or maybe even online business. What would you say to them if they're thinking about it?
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B
Yeah, I would say take a leap of faith, like do what you love to do. I mean, the time is now, like don't, don't wait kind of thing. If you love it and you feel like a passion behind it, then go ahead and support yourself.
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C
Yeah, I'm big on taking the risk.
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B
Yeah.
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C
You know, why work for somebody the rest of your life till you're 65 years old, you know, 9 to 5 ish or even longer, you know, you don't know what's going to happen if you don't take the risk. I would be confident there will be sacrifice along the way, but it's a matter of would you rather work that 9 to 5 or do you want to sacrifice a little bit now to have a more rewarding end?
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A
Cool. Love that. So let's talk about the taking a risk part. You know, obviously you've built a great business, big launch, going successful, you want to open more locations. Right. But every business and entrepreneur, it's not a straight line to success. So what was your biggest you got? You know, I always ask people, like, is the one big failure or mistake or moment where you were like, oh crap, this is a problem. Like during this whole process, is there anything that stood out and you had to really overcome?
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B
I think people.
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C
People is the biggest one. Yeah, I can agree with that. More of us just kind of establishing our flow. I know she said people, as far as communication goes, learning everybody quicker, seeing who's in it to be here passion wise and who's not. Those were a couple of things we kind of dealt with earlier on. But we made those adjustments.
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B
Yes.
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C
But yeah, more of I think just find a flow. Being so busy in the beginning, we didn't have that time for a developmental phase.
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A
It sounds like hiring, you know, like.
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B
No, like we had everybody like in the sense of like building our employee base, training Wise to be ready for the. How busy we were going to be. So like we, we had four days of training but it wasn't enough for the volume that we had. So like having the people behind the bandwidth to help the people that we were serving I think was our biggest like oh man moment because we were like, we were, we were under. Prepared. Yes.
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A
Scrambling around.
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B
We were under. My dad was running back and forth like getting almond milk and things and supplies for us because we were just running out because we were just so busy. We didn't have enough bandwidth to just.
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A
Run into the grocery store because I.
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B
Might just get Rick again I think.
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C
I mean my brother popped in and he's like, you need help? I was like, yeah by the way, pop on in and you start doing dishes or something.
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B
We had like family members just like helping us out because it was so. We were so overwhelmed in such a joyful way, but so under prepared.
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A
How many customers did you have on that first day? Do you know?
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B
Like 8,000 or something?
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C
No, that's customer base as far as like transactional number that was definitely in the three hundreds and a 1330 square foot store. So everything was filled nonstop. But it's more just kind of getting it out. Like we didn't have that system yet.
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A
So it wasn't a slow ramp up, it was a big, big.
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B
Yeah, no, it was like 7 o' clock and there was like three people outside ready and then like once for that 7 o' clock open and like it was just like non stop of just people coming. We were so grateful. Very like wow.
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A
Yeah. You slept well that night?
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B
Yes, we did.
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C
Till the next day.
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A
So the next day you're back at 700.
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B
Exactly.
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A
Good. And, and what about you know, talking about more like impact and legacy? Obviously you're focused now on the community and improving the health. But where do you want to be in 10, 15 years? What's the long term goal?
- [15:13]
C
Yeah, 10 to 15. You know, as far as my aspirations, it's to do 10 of these in the next nine years. Well, sorry, it's going to be nine and nine years basically one every year or duplicate are aspirations to go on more of a diversified business portfolio. We don't know what that holds yet. We are looking at options and I would say honestly early retirement, you know, just to have things in place to expand our family. This is what Legacy Makers is all about is you know, for us it's more generational. You know, we want to be the first ones to create this and want to stem that along Generationally down. So any thoughts from you?
- [15:50]
B
Yeah, basically that just kind of continue to grow and retire early would be nice.
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A
So when are you, when are you going to open the second location?
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C
Do you know yet talks about for 2026? We're not certain yet, but it's more of a brainstorming year. 2025 is about growth right now, scaling up and seeing what we can do and then transition into the second earth location.
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A
Nice. And what would you say to someone on the legacy side? They're listening. They want to start building their legacy and implementing things like you are. What would you, what tips would you give them?
- [16:21]
C
Yeah, sacrifice is my number one. Did a lot of that in our 20s and early in our marriage. So I'm sorry, but definitely sacrifice into having the confidence that you stated and the willing to keep driving. Like it's not a perfect path. There's going to be brokenness, there's going to be a bunch of hills, valleys, everything. Like you have to be prepared for every variable and if there is a setback, you have to kind of take that on the chin, figure out how to problem solve that and keep moving forward. Just don't get psyched out early on.
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A
Love that.
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B
Don't be afraid of the challenge. Like you're, you know, when you want to take a risk, there's going to be challenges. But don't be afraid of it because you guys are strong enough to do it. If you can think about it and you have the idea to do it, then do it.
- [17:02]
A
Good. And what about from your episode? Is there anything, any cool moments or stories or nuggets people are going to get if they watch the full episode?
- [17:13]
B
I think perseverance is one of the things that they're going to get is just continuing to push through when things get hard or like challenges come through. It's just like that kind of like to my point before is don't be afraid of the challenges but push through for them.
- [17:25]
C
Yeah. As far as for myself, it's more of a lot of challenges that people don't face some, you know, injuries to, you know, being at a low and to come out of a low to get to this point, it's more of don't feel discouraged. Always have confidence. Just keep pushing yourself.
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A
Love that.
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C
And some goofiness.
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B
Oh yeah, very goober esque.
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A
Good. Okay. And last question. You know, maybe people come to the area and they want to check you guys out or at least look and follow your story online and see what you're you're doing and visualize it. How do they find you guys? Can they order online or is it only in person? Tell us about the business of it.
- [18:04]
C
Yeah, so we have it as a franchise. We do have in store or brick and mortar locations. Like Daniel said, we are the only ones in North Carolina currently. So you can find us at Clayton, North Carolina. There are ways to order online but you have to be more in a certain radius for that. Yeah, I would recommend Google searching. You could be up in New York, you could be in California. There are other locations for franchising to get your your stuff in store for store. Right.
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B
We do have DoorDash and Uber Eats and all that stuff too. So you know we are also on those platforms which are super fun. So if people are can't get out to us, we can come to them.
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A
Love that. And what's one main website or Instagram that they should follow or check out?
- [18:44]
B
Pure Green Clayton.
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C
Yeah, puregreen Underscore Clayton. That's our Instagram. We do have a Facebook presence. Just searching Pure Green Clayton. We'll get you there. But other than that, that's about it.
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A
Good. Pure Green Clayton.
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B
Yes.
- [18:58]
A
All right guys, well that's a wrap. You heard about these guys. Legacy is a bit of a setup for their main episode where you're going to hear more about their story, their personal growth battles, struggles and successes along the way and how they're trying to impact the community and then obviously continue to impact the world with their products and services and their health conscious, conscious focus. Until next time, keep building a legacy and I'll see you guys soon.