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- [00:03]
Rudy
It spans the globe like a super high cold Internet Elvis Presley. Today, Apple is going to reinvent the phone. It's not over until I win.
- [00:16]
Margarita
The Living youg Legacy podcast. For those who live to leave a legacy that's extraordinary. The impossible has been.
- [00:25]
Rudy
Oh, that is sensational. Jordan Open Chicago.
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Margarita
With the lead is the fastest man on the planet.
- [00:35]
Rudy
You can live your dream. Hello and welcome back to another episode of Legacy Makers. Joining me today is a good friend, business partner, someone I've had the pleasure of hanging out for many years and doing a lot of amazing things with. Margarita's here. She's very well known. You probably know who she is. If you don't. She was a TV host for many years. Voted top 25 most powerful women in.
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Margarita
Latin America, right in the United States, latinas in the U.S. latinas in the.
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Rudy
U.S. the list goes on. Bestselling author, documentaries, public speaker, expert sales consultant for some of the biggest corporations on the planet. Massive community, 8 million followers. I could keep going, but welcome.
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Margarita
Thank you, Rudy. I'm so glad to be here.
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Rudy
Good, good. So let's dive in. I know you've done so much, but everything. The thing I want to highlight the most, which a lot of legacy makers I highlight is. You started cleaning cars.
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Margarita
Yes.
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Rudy
Right?
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Margarita
Yes.
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Rudy
So tell us that story from cleaning cars to being sat here.
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Margarita
Well, so I got here to Miami. I come from a middle class family, so my family wasn't rich or anything. In Colombia, my city, particularly Medellin, was the most dangerous city in the world. Yeah, crazy in the 90s. So I begged my dad, like, get me out of here. He didn't have like a ton of money, but he sent me and I met my husband. Before I met him, I was cleaning apartments while I was studying and going to school. But then I met him and he had a car wash, a small car wash. He had like three employees in him. So he was like, well, you come and work with us.
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Rudy
Apartments now.
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Margarita
Come. And that's how we started. That was my first business, my first adventure in business, which. Which it was awful.
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Rudy
Long days, right?
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Margarita
90 degrees.
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Rudy
To barely pay the bills, I imagine.
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Margarita
Barely. And we were the first ones to get in, the last ones to get out, the last ones to get paid. Right.
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Rudy
We still do that, but now we earn a lot more.
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Margarita
It's another level. It's another level.
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Rudy
Yeah, yeah. I think, I think, you know, everyone has those, those humble beginnings, those grassroots they remember and fast forward. What are you doing now?
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Margarita
Well, right now we have a company that's on personal Development. So we scale businesses in Spanish and we're going to transition now. We were going to do the crossover to English, but we help them get to seven and eight figures. And we also, we work a lot with the first, with the leader, the founder, the mentality, the programming of their minds, their eq. And then we have like a whole scaling process for them. And we have the headquarters we're gonna open here in Miami. We just bought a building and then we have offices in Colombia and in Nicaragua.
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Rudy
And let's talk about your growth. Right, so you had a pretty famous TV spot for many years. Let's start there. What was that?
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Margarita
Well, it was fun. It didn't make us much money, but it was a lot of fun because it was in Nicaragua and it kind of like an Oprah Winfrey style talk show. But we did a lot of investigative reports. We found people that were missing, which was really cool. I mean we would cry, but good tears. We did a lot of good, I think with the show. And the Nicaraguans were so good to me. That's a country that's very dear to my heart. Like I said, I'm from Colombia, but my husband's Nicaraguan. But at the end, you know, the advertising budget of the whole country is very small and our production was very expensive. We managed to get it in the US in some cable networks, but after 13 years we had to close it. So that was like failed in enterprise number three.
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Rudy
And then you went on and now, you know, I know in the last decade you've done a lot of corporate consulting, some of the biggest brands in the Latam market. Right. Sales. You've spoken on hundreds of stages on sales with Tony Robbins on Mindset. Yeah, can we talk a bit about that too?
- [04:58]
Margarita
Yes. That's how we started growing. Once the, the show tanked, I said, I'm going to go back to what I do well and what I like the most, which is personal development. And then I started training a lot of people in a lot of companies on sales first. And then when I got like a panic attack, 2001, depression, anxiety, suicidal thoughts, and I started working on my mind. That's when I started talking about emotional intelligence. That's when I realized it's not just about making money. I was teaching people how to make money. But then what if you're depressed? What if you're stressed? What if your relationships are broken? So I figured that was like the base of the whole building. Right. And I started working also on the mindset, the programming of the mind, the Eq the emotional intelligence. And then I started being called by Fortune 500 corporations and training their leaders and their sales teams, and that's when our brand really started growing. And then social media came. And I was an early adapter being model 72. So I was born in 1972, and the people my age weren't, like, so worried about social media, but I. I was. I was my husband and I was like, oh, my God, I'm a dinosaur. I have to do this. And I opened a Facebook page. Rudy, I don't know if I ever told you this, but I had my phone here and I was fighting with my kid. I was being rude, not him. And then my husband got into the fight defending my child, and I was like being super mean, and my phone was vibrating and vibrating, and I turned it around and I was. Had a bunch of WhatsApps WhatsApp messages from my friends saying, you're transmitting. You're streaming a family situation on Facebook. And I was like, what? So I go into Facebook and this is all happening live on Facebook. And I was like, how do you turn this off? And it was really funny. But then, you know, that's how you learn.
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Rudy
Yeah, yeah, yeah. Well, now I know you have lives with thousands of people on. We've grown events together virtually with 50,000 people register and you've done your own right and, you know, throne massive events I've been and spoke at with thousands of people. So now you're doing it when it's not an argument, at least helping people. So. So what are some tips? You know, you built this massive business, obviously, you know, millions of followers, tens of millions in revenue, tens of thousands of students helped and impacted and entrepreneurs supported, which is what we do here. But so what are some of the lessons from all those years, all the success?
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Margarita
Yeah. Well, I'm gonna give you maybe three that have to do with the mind and maybe one about marketing, because you're the marketing genius. But so first with the mind is today Margarita today. But I value time more than money. The margarita that watched cars value money more than time.
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Rudy
Yeah.
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Margarita
So I would waste like a whole day doing some dumb errand to say, 50 bucks.
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Rudy
Yeah.
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Margarita
You know.
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Rudy
Yeah.
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Margarita
Today I would pay somebody at 50 bucks and spend those six hours, you know, something that's going to bring me a client, a sale or grow my brand. Right. The second one is I have a solution mindset. So I don't. I mean, you're always going to have challenges. Always. Some people, they're just like, complaining and put themselves in the victim role, being a victim is complaining about something you cannot change. The news, the politics, the neighbor, whatever. That's putting yourself in a victim role, putting yourself in a victorious, I call it a victor. A victor role is when you say, this is my life and I'm responsible. My life started changing when I stopped. I wanted somebody to come and fix my taxes, my business, my life. When I said, no, no, no, this is my life and I'm responsible, I don't care. You know, I only focus in what I can control. So if somebody, my team comes and say we have a big challenge, I'm like, okay, describe the challenge in five minutes. In the next 55 minutes, we're going to focus on solutions, right. And what control. And the third one is there's no scarcity of people and there's no scarcity of money because a lot of people come out. There's, I mean, crisis are in your mind. So there's always opportunities. If you solve a problem, there's. Wherever there's a problem, there's a business. Right.
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Rudy
What's funny though is like most, most people that aren't like super successful or maybe most people that aren't super happy, I feel they have all those traits in common. Like they're, they're always like, you know, trying to save money all the time. Right. They're always a bit like it's always happening. Always, Always. Yeah, yeah. And it's just fascinating. But then, and then every successful person I know, they all have those same traits in common. They'll pay lots of money to save time.
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Margarita
Yes.
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Rudy
They'll always take ownership and look at how to take a bad scenario and learn from it and analyze it different. So it's really fascinating to see that constantly. What about the flip side of it? There's some tips and mindset tricks to be successful. What are some of the biggest failures you've had that you've had to overcome?
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Margarita
Well, the first one was my mental health because people don't understand that it's a priority, being in peace and ruling over yourself. Like Cyrus the Stoic, you said many thousand years ago, said if you want to Empire, you need to rule over yourself.
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Rudy
Yeah.
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Margarita
So my biggest challenge was not having mental health, being stressed out, anxious, nervous, not believing in myself. So that's the first thing. You have to learn to speak to yourself in the proper way to use the right language, because your focus and your language are everything. I can, I can go to a party with you. And we come back and Ray says, okay, how was the Party. And you're super positive. You're like, oh, my God, look, they had this amazing band, and we had so much fun. And look at the sunset, okay? And then you come to me, and I'm like, it was awful. Look at this drunk guy. He vomited all over the carpet. And this couple were fighting, right? And it's the same party, but where are you focusing your camera? Yeah, Right, So. So your focus and your language are the first things that are going to give you mental peace. I never say problem. I say challenge. I, like, people come to me during COVID A lot of people think I'm a psychologist. I'm not. So they were like, oh, my God, I'm stuck in my house. I were like. I would tell them, well, that's a word. You're stuck. But you can always. You can also say, I'm protected in my house. So once you change the words.
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Rudy
Yeah, interesting.
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Margarita
The emotion changes, the focus changes. So you have to be very mindful.
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Rudy
Of that, or you could have told them to move to Florida. Yeah, yeah. But even Covid's a good example, because, you know, I was in Florida, and I got stuck in my house, and everyone got locked down, even Florida, for a bit. But the day, like, the week it happened, I said, well, screw this. I was in a smaller place because I'd been traveling so much, and it was more like a temporary place. I was like, well, screw this. If I'm gonna be stuck here, I'm gonna move to a big house on the ocean by the beach. So. And the next. So I look on X, you know, Zillow and all the guys, right? And I find a place. I ring the landlord. I say, can I go view it today? He says, I'm not there. I'm in Chicago. I said, well, can the neighbor let me in? He said, sure, if you don't mind. I said, y. I don't need you there. And he goes, okay. So I drive over there, 30 minutes to the beach. I ring him back when I'm there. Hey, I like it. Can I sign and move in tomorrow? He said, we never move in in a day. He says, it takes a couple of weeks. I said, well, how do I get move in here this week? And he goes, if you sign and pay a ring today, you can move in in two days. But I won't be there. I said, it's fine. Just give me the keys. So I sign in two days later, I pay and. And then. And I say, well, I'll pay three times the deposit to move him Right away. So I gave him 3x the deposit he wanted and I move him right away. And I still had four months lease on my old apartment that's in clear water. Yeah. And it just sits there empty. But it's the same again. Like obviously we were all stuck, but I'm like, I'm going to be stuck in a four bedroom on the ocean now versus this small one bedroom temporary apartment I had because I had been traveling. So I changed my environment.
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Margarita
Right. There's two amazing things that you just said. And that's why I love talking to people that are high performance like you. The first one is you focus on what you can control. You have money and money gives you options because not everybody could do that. And that's why I keep telling people, money is not the root of all evil. Money is very important because money gives you options. Imagine you're stuck, especially in America.
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Rudy
I tell my family in the uk, America, you can buy everything. You can become the president if you have enough money.
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Margarita
But think about it, if you're stuck in this place and you have no money, you don't have that option. So that's why I tell people, money has got to be a priority in your life. It's not the most important thing, but it's top three, definitely five. So you had options. And then you ask the right questions. Because a lot of people, I always say the quality of your life depends on the quality of your questions.
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Rudy
Yeah.
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Margarita
So people say, oh, why does everything happen to me? You know, because you're stupid. Because a poor question, you get a poor answer. But you, you ask the guy, what do I need to do in order to move in tomorrow? Yeah, right. That's a good question. Whatever it takes. So I'm always also thinking about my child. He's 19. And now kids won thousand dollar sneakers. When I was young, they were like $100 sneakers and they were a luxury. So he comes to me, mom, I like these sneakers. And I don't ask him, why is it so expensive? Because I don't want to put like a mental block on him.
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Rudy
Yeah.
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Margarita
So I said, okay, so what can you do to buy?
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Rudy
How are you going to earn it? Yeah, yeah, yeah, exactly.
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Margarita
What are you going to do? Of course you can have them. What are you going to do to.
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Rudy
Yeah, yeah.
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Margarita
And then he starts thinking, well, if I take care of the cat of the neighbor and I walk the dog of the so and so, can you match what I make? Okay, that's fair, you know, But I teach him to ask better Questions?
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Rudy
Yeah. Well, it's so good because especially as a kid, I mean most people's poor mindset on money comes from childhood. Cuz their parents were poor. Like my parents were expensive. Their parents were poor before that. Right.
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Margarita
That's not for people.
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Rudy
Yeah, yeah. I always joke. My, my grandma, you know, I lived in England, right. My grandma and grandparents, my granddad was in World War II and my grandma was making hand grenades in a factory and they lived on leftover bread and potatoes. So that grew into my mom and she would save all the leftovers and like eat and even now I'm rich, she'll come to my house and save all the leftovers and get upset when I throw stuff out or don't eat stuff and you know, says it's wasteful. And I'm like, it's not about them. It's the mindset of freedom.
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Margarita
Totally. My father, bless his heart, he's in heaven. But he would tell me, you know, when people are very, very rich, like filthy rich, it's because they did something bad. Right. Think what that does to the mind of a little girl.
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Rudy
Yeah, yeah.
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Margarita
And then you cannot make money. It's because your, your creative subconscious is keeping you.
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Rudy
Yeah.
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Margarita
Coherent.
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Rudy
But it's also because where he. Like what the city you came from, it was crime and drug lords and stuff, right? So it's. Part of it is.
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Margarita
Never thought about that.
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Rudy
Part of it is they see that environment that the rich people there were the drug lords and the cartel or whatever.
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Margarita
Right, Exactly. There's a story about this lady that would cut the meatloaf. Have you heard that story? Or the end of the turkey or something. And make it little and put it in the, to the oven and then mom, why did you do that? Because my mom used to do that. So she went to. As a grandmother. Right. And then because my mom used to do that when she went to the great grandmother said oh. Because my, my cooking container was so small so I had to cut borders. But it's. We repeat things without even knowing if they make sense.
- [16:51]
Rudy
But I think it's so good because it links to what a parenting. Right. Like you're going to be responsible, you know, for how your child's brought up. Right. And but also for you to break free in your own mindset. A lot of it's pre built in you from your parents, even without them knowing. Right. And you have to do this personal development to get out of that because it's like a, it's like a muscle, you know, you got to train It. And it takes a long time to train the brain out of the problem. So that leads me to the next thing I wanted to bring up as we end today. You have a new show coming out, right? That's all about this. Can you tell us a little about it?
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Margarita
Yes. You mean the Legacy show?
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Rudy
No, no, the. The other show. The. The. What's it called? The Thinking.
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Margarita
Oh, the documentary.
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Rudy
Yeah. Y.
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Margarita
Got you. Sorry, sorry.
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Rudy
Just imagine. So you have a new show coming out that's all about the mindset, right?
- [17:44]
Margarita
Yes, it's a documentary. The name is Conversations with Yourself. It has a little bit of my story and my husband's and how we met, because my husband come from a very abusive. He had a very abusive father. Well, he's still alive, but he was severely abused when he was little, so he turned to sports and then he broke his back, so he turned to drugs. And then when nobody gave like a penny for him, he changed his life around with. He saw a commercial for Tony Robbins and bought the cassette tapes. I think you weren't born yet.
- [18:17]
Rudy
No, no, I've heard about them.
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Margarita
And then my story was growing up in the most violent city in the world. And so when we meet, he was already into, like, personal development. But when I crashed and emotionally, and I really wanted to die was when he started talking to me and reading to me about she. He asked me with a book, he said, what's the person you talk to the most? And I said, you. And he said, no, it's you. And I said, that was like the biggest aha moment in my life. I was like, oh, my God. I've been listening to Radio Misery all my life because my brain was on survival mode. People were being killed around us all the time. So fast forward 20 something years and we are creating this documentary and we have amazing people like you, like Brian Tracy, like Damon John, like Gary Breca, Don Francisco. And like you say, when you talk to successful people, you see patterns. You know, like success gives clues. They all talk nicely to themselves. Don Francisco said to me, I have been my good friend, Don Francisco, for those of you that don't know, it's like the Latino, maybe Larry King, right? And he, when I asked him, he said, I have been my good friend most of my life. I was like my critic, my worst enemy. Even from the mirror, I would call me fat. I would call myself ugly. And now when I see myself in the mirror, I call myself champion. What's up? We're gonna, you know, kick butt today. We're gonna do all Things.
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Rudy
I think it's so powerful because I recently realized, like, that was my big advantage because my whole life I've had that good mindset because of my parents being pro athletes. And I think because an only child, I did probably talk to myself.
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Margarita
Yeah.
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Rudy
And I say now I. I basically call myself delusional because now I'm so good at it. Like, nothing can almost stop me, you know, Even when sometimes I probably should, like, reflect a little and go, you know, like, oh, I need to lose some weight. Because in my head, I'm so confident and believe in myself. Like, oh, I'm fine. You know, so it really is like, it's. You know, people say that unbreakable mind. That's what I think about it. When you get it so dialed in, it's like, you. You can't fail, you know, and you see that with, like, Michael Jordan, Kobe Bryant, all the top athletes. Right. Muhammad Ali. I am the greatest before you are.
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Margarita
I loved it.
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Rudy
It's just. It's just. It's a reoccurring trend. So I. I know you people call.
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Margarita
Us the Lulu, you know. Oh, they're like in the cuckoo's nest.
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Rudy
Yeah.
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Margarita
Yeah. You have to have that amount of belief in yourself because your mind. So here's the law of attraction, Rudy. It's not the universe. The universe is not going to bring you anything while you're watching, streaming and eating chips. You know, people are like, I'm just gonna visualize a million dollars, and I'm just gonna sit here and wait. Yeah, it's. Your mind has a filter that's called the reticular activated system. So when you buy. If you buy a red Ferrari, you're gonna start seeing. Or black, let's say, because it's less common, you're gonna start seeing black Ferrari.
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Rudy
Yeah, yeah.
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Margarita
All over. Right. And they were always there.
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Rudy
Yeah. Yeah.
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Margarita
But your reticular activated system didn't let you see them because your. Your conscious mind has such small space that if it captures everything that the eye is seeing, it would explode.
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Rudy
Yeah.
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Margarita
So it has to pick and choose.
- [21:41]
Rudy
Filters. It's a filter.
- [21:42]
Margarita
Your beliefs.
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Rudy
Yeah.
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Margarita
Right. So that's why we have to believe so because once I start believing, I start seeing. I start seeing the opportunities. I start hearing things that I didn't hear before. So that's why some people are like, well, you believe. I'm sure you have been told this. Me too. Like, oh, you really believe in yourself. And I'm like, yes, I do. And that's why I am.
- [22:04]
Rudy
And I think just to wrap here, I'd say, you know, some people think you're cuckoo or I say I'm delusional. You've been the other side of it. I think you would agree it's much better to be cuckoo delusional than negative all the time. Right. So. And like, you're trapped in a prison.
- [22:19]
Margarita
And I've been broke, negative, sad, rest, and I've had health, good relationship suicide. Of course, you said in myself and money. And I will always choose this side.
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Rudy
Yeah, yeah. So I love that.
- [22:32]
Margarita
Yes.
- [22:32]
Rudy
Well, guys, way more to come in the full episode. Go check out full season on legacy makers. Epic. Epic stories you can tell. Obviously built some epic brands. And as always, keep using this and all the resources to build your own legacy. Keep working hard, make an impact, and I'll see you guys soon.