Podcast Summary: Living Your Legacy

Host: Rudy Mawer
Guest: Dr. Antwan Jasmine (“the Urban Prophet”)
Episode: Urban Prophet Life Coach: The Spiritual Framework That Transforms Lives
Date: December 13, 2025

Episode Overview

This episode features Dr. Antwan Jasmine, a visionary leader, author, and internationally respected life coach known as “the Urban Prophet.” Host Rudy Mawer dives into Jasmine’s journey, the spiritual and intuitive basis for his coaching, and how he’s grown an impactful personal brand and business. They explore how Jasmine helps clients of all ages and backgrounds—whether they’re in crisis, seeking direction, or striving for greater personal growth—by blending intuitive spiritual insight with practical advice.

Key Discussion Points & Insights

1. Origins and Path to Life Coaching

• Motivation: From an early age, Jasmine was driven to help others, discovering a knack for offering transformative advice (02:25).
• Early Experiences: Notably, as a fourth grader he salvaged a troubled Christmas play—his first taste of fulfilling, applied guidance (02:47).
• Transition to Business: Saw increased fulfillment as he helped more people, leading him to grow beyond small groups to reach masses of hundreds or even thousands (03:00).

2. The Coaching Process & Spiritual Framework

• Intuitive, Holistic Approach: Jasmine emphasizes reading the “dimension of intuitiveness” in each client, seeing beyond the physical to the “spiritual or soulless” to understand their true needs (03:25).
  • Quote: “I believe we have to look into one's life not just from a physical, but a spiritual or soulless... Then you can effectively give them solid answers.” — Dr. Antwan Jasmine [03:29]
• Building Trust & Comfort: Success comes from making clients comfortable, fostering trust, and approaching relationships as a friend, not as an authority figure (03:48).
  • Quote: “You come across as a best friend, usually humanity will open up. Someone will crack that shell open.” — Dr. Antwan Jasmine [04:00]
• Guiding Principles for Youth: Encourages self-discovery—looking for passions, finding fulfillment, and valuing independence; uses his own childhood entrepreneurial spirit as an example (06:18).
• Adult Guidance: Applies spiritual intuition to help with decisions on careers, family, or healing from trauma (06:50, 07:55).

3. Client Spectrum and Impactful Stories

• Wide Demographic: Jasmine mentors a diverse array—his youngest clients are children (with parental consent), his oldest is an 82-year-old widow seeking life counsel (04:19-04:30).
• Support for the Vulnerable: Works within African American communities lacking positive male role models, and has helped clients overcoming severe hardships, such as abuse and suicidal ideation (07:55).
  • Memorable Moment: Jasmine recounts how a once-suicidal client became empowered to not only heal but thrive, even writing a book about her journey (08:56).
  • Quote: “This young lady... now she's one of my top tier. She's in school, she's doing great, got a job. She check in once a month and just make it work.” — Dr. Antwan Jasmine [08:18]

4. Coaching Methods & Practical Tools

• Individualized Approach: There’s no fixed template; he tailors methods—could involve changing environments, letter writing, or creative projects like book writing (08:56, 09:50).
• Role of Listening: Stresses the healing power of listening and guiding clients to find answers within themselves (10:22-10:55).
  • Quote: “Some of the answers are going to come within you... I'm just confirming what's already there.” — Dr. Antwan Jasmine [10:43–10:59]

5. Building a Business and Brand as a Life Coach

• From Passion to Enterprise: Authored 16 books, leveraged public speaking, and shared his transparent story to build trust, community, and a global client base (11:16–12:13).
  • Quote: “Once you start, it becomes magnetic... there's a different tier.” — Dr. Antwan Jasmine [12:23–12:34]
• Community Creation: Uses books and group coaching (including Zoom calls) to foster lasting relationships with clients, so “you don’t forget when I leave, because the book will be with you.” [11:46]

6. Who Needs Life Coaching? Dispelling Myths

• Universal Relevance: Life coaching isn’t just for those in crisis. Jasmine likens it to having a personal trainer for success—everyone, no matter their current level, can benefit (12:55–13:28).
  • Quote: “Life coaching is for everyone... if you want it, you can get it.” — Dr. Antwan Jasmine [13:28–13:41]
• Lifelong Development: Asserts that personal growth never ends; even at 82, clients can keep evolving (13:47).
• Mentorship, Not “Fixing”: Life coaching is about having “a trusted voice... that can identify your DNA and just guide you or just oversight you to the next level.” — Dr. Antwan Jasmine [14:02–14:13]

Memorable Quotes & Moments (with Timestamps)

• “I want to take the spook out of the term prophet. It just simply means this man has the ability to speak into my past, my present and future, naturally, organically, and make me feel comfortable.”
  — Dr. Antwan Jasmine [06:58]

• “The results, the proof is in the pudding.”
  — Dr. Antwan Jasmine [07:44]

• “You're not limited by your circumstances. I'm not a therapist, but I'm a little bit above a therapist. I'm a guide.”
  — Dr. Antwan Jasmine [05:58]

• “Just a little tenderness. Just a little time. Brings a lot. Just someone listening to you.”
  — Dr. Antwan Jasmine [10:22]

• “It's like a never ending quest of personal development.”
  — Rudy Mawer [13:44]

Notable Timestamps

• Beginnings & Motivations: 02:12–03:18
• Coaching Methods & Principles: 03:25–06:50
• Real-Life Client Stories: 04:19–05:35; 07:55–09:50
• Building the Business: 11:16–12:55
• Who Life Coaching Is For: 12:55–14:13
• Resources & Where to Learn More: 14:27

Resource Links & Contact

• Books & Info: amjworldwide.com
• Social Media: Instagram & Facebook @Antoine.Jasmine

Tone and Language

Jasmine’s style is grounded, empathetic, and spiritual yet practical. He avoids jargon and makes coaching approachable, situating himself as a trusted guide and “friend” rather than a distant therapist or authority figure.

Takeaways for Listeners

• Dr. Antwan Jasmine demonstrates that blending spiritual insight and practical guidance can help clients of all backgrounds.
• Building a business as a coach is rooted in authenticity, connection, and a willingness to be transparent and vulnerable.
• Life coaching is for anyone with the hunger for growth and personal development—not just those in crisis.
• The process is individualized—listening, creativity, and deep personal understanding matter most.
• Leaving a legacy of impact is possible through consistent service, scalable tools (like writing), and always striving to reach the “next level.”