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It is possible to be a mother and be able to own your own business as well. Although it does require a lot of effort and there are days that go well and there are days that go not so well. It's still something that if you're passionate about, you can absolutely have both things.
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Kaitlyn Martins is a mental health professional, entrepreneur and the owner of Aero Behavioral Health. She helps individuals and families navigate life's challenges through compassionate care, evidence based treatment, and a commitment to lasting emotional well being.
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I am a mental health therapist and my husband is also a mental health therapist and we have worked for years for other companies and one day we decided that I was going to go ahead and start my own thing. I was just really tired of working for other people and working for really large organizations that I felt not only did not have the client's best interests at heart, but didn't have clinicians best interests at heart.
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What would you say are your three keys to success?
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The three keys to success for me are it spans the globe like a super high is cold Internet.
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Elvis Presley. Today, Apple is going to reinvent the phone. It's not over until I win the Living your Legacy podcast for those who live to leave a legacy that's extraordinary. The impossible has been. Oh, that is sensational. Jordan, open Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream. Welcome back, ladies and gentlemen, to another episode of the Living your Legacy podcast. Today I am joined by Caitlyn Martins. Caitlyn Martins. Now, Caitlyn, you just finished recording your episode. Talk to me a little bit about, like, what's the number one lesson you want people to be able to take away from your story.
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The number one lesson I would like people to take away from would be about how it is possible to be a mother and be able to own your own business as well. Although it does require a lot of effort. And there are days that go well and there are days that go not so well. It's still something that if you're passionate about, you can absolutely have both things.
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She said, I'm a mother, ladies and gentlemen. But and you know, I find that to be so true among like, I've interviewed so many clients, especially for like women in power and the mothership. The motherhood story is usually one of like, you gotta kind of figure this out on your own. Like, there's no, there's no playbook on how to be a mom and a business owner at the same time. What was kind of like the, what were those early Days like those early
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days were really hard. Those were the days when I probably did not see my children as often as I would have liked. You know, there were days when I was working all throughout the day. I would take a break, you know, see them for a bit after school, and then once they went to bed, I would go back to working. And those days were very long. But it was absolutely worth it because
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you're at this point, you're building something at the end of the day that's gonna not only outlast you, but it's gonna last with them. Right. And like, you know, as a business owner myself, it's like you have like the 16 hour days, the 18 hour day. Like sometimes you pull some really ridiculous hours. As a business owner.
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Yes.
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But talk to me a little bit about your business. What was, what's the founding story?
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So I am a mental health therapist and my husband is also a mental health therapist. And we have worked for years for, you know, other companies and other businesses as therapists providing therapy for individuals, for couples, for families. And one day we decided that, you know, that I was going to go ahead and start my own thing. And it was at a point when I was just really tired of working for other people and working for really large organizations that I felt not only did not have the client's best interest at heart, but didn't have clinicians best interests at heart. And as a therapist, you know, you spend so much time holding space for your clients and for the people around you that you need to work in an environment that is supportive and caring of you as a person as well. And that was ultimately my goal, was to be able to not only support individuals in their mental health journey, but also have a space that was conducive for therapists and their ability to be, to grow in their professional lives.
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Now, I love that you mentioned, like, being a part of like large organizations. There's a, there's a phrase that I love to talk about which is, you know, standing too close to an elephant, right? You stand too close to an elephant and all you see is this rough exterior. But on the flip side of that, if you stand too far from an elephant, like from a, from a plane, it looks like an ant. And so I think when organizations grow to a certain size, they stop looking at people as people and they start looking at them as numbers. Right. I think there's like a middle ground that you can be in, especially as you're starting your own thing where like, I'm standing far enough from the Elephant. Where I know it's an elephant. Right. Talk to me a little bit about just like, you know, my dad is also in mental health. He's a sports psychologist, so he works in mental strength development programs and things like that. He works in, in the Olympics and he's got all these crazy athletes. But mental strength or mental health as it pertains to business owners, what are some of the things that you're. That you see often in your field?
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I. Yeah, mental health in regards to business owning is a huge component because you are looking to, you know, everybody talks about having this balance, this work life balance, and I don't exist. Right, right. And the idea is that everything is supposed to be equal, but it's never equal. Right. Like there are times when your, your energy is going into parenting and your children, and there are times when it's going into yourself and there are times when it's going into your business. And I think that that is something that people need to expect more that it. It's going to shift and it's going to change in a lot of different ways. But as, as an owner, from a mental health perspective, it's really about allowing yourself to make those mistakes or to have grace with yourself of, you know, this decision I made doesn't work and I need to scrap it and do it again. And that was something that I had experienced for the first time, few years of growing arrow because it was, you know, I was just trying to figure it out and find what systems worked and what was going to be efficient and cost effective. And that's not always easy to find. And so now not only do I do that with my own business, but I also do consulting with other businesses to be able to find those same systems. Or how do we change this or how do we make this more beneficial? Because as a business owner, you also need your business to run without you.
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If you're not available, you got to be able to scale out. Yeah, right. Especially so, like paint a picture for me of like the arrow. Who is your ideal avatar of the person that you want to be able to help with your business.
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So the ideal person is. That's actually, it's a wide range. Right. So we have people who come in due to, you know, they're, they come in as a couple and they want to explore better means of communication. We have individuals who come in and, you know, say are experiencing significant OCD symptoms and need help with anxiety. And because of that, we have quite a diverse population of therapists and specialties. So that we can serve a wide range of clients and their mental health needs. Um, and that's why we, that's what we look to do is so that we can support more people.
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Yeah. The more people that you can help, the, the more you can scale outwards and be able to really influence, you know, a lot of, A lot of people around the country, around the world. Whatever, whatever your level of ambition. Right. But we, you know, we've mentioned mental health a few times, and mental health nowadays, I feel like, has become this, like, weird buzzword that people say all the time. What's your, in your experience? Like, what's your take on the mental health of people nowadays at large? Like, what are, what are some trends that you're seeing in mental health? Like, I know from my perspective and being able to watch my dad's work, like, a lot of the things that we're dealing with are like adhd, ocd. People are overworked, underpaid, they're depressed, they, they're, they're, they're seeing a lack of options for them out there in society. And it's causing a real, like, I feel like we're in a depression of the, of the soul. You know what I mean? So what's your take on that?
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My take is I think we spend a lot of time actually over pathologizing things and spending. Yeah, I agree. Yeah. Spending a lot of time trying to take a symptom and diagnose it. And, you know, when we're thinking about a person as a whole person. Right. And so say someone was just laid off and, you know, no longer has a job that they've had for 15 years and, and they're experiencing significant levels of sadness or significant levels of anger, maybe lack of motivation that is so appropriate for the situation. And I feel like that that's just one example of how we spend a lot of time pathologizing things that can be very normal human behavior. The other component to that is that you do see a lot of anxiety or a lot of worries from people that, that understandably so depending on the situation that they're in or depending on what they're experiencing, these are things that are due to the environment or people around them or, you know, the systems that they are working within that really impact people. And so mental health, it's not always
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like a neurological or a chem chemical deficiency. Like, all right, your serotonin and your neuroprenephrine are depleted for these reasons, but like, it's not necessarily like something worth diagnosing or it's may. Maybe not worth diagnosing is the wrong terminology there. But, like, it might not be that you have an actual deficiency in these things. They're just depleted because you spent all day crashing out your dopamine because you scrolled all day.
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Right.
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You know what I mean? So, like, there's other ways to kind of look at these things.
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Yes. Yeah. No, there are certainly other ways to look at them. And. And I think that that is something that I have always been a big believer in. You know, I spend time in the graduate program in one of the colleges in Rhode island, and when I'm working with up and coming therapists, those are things that we talk about of being able to look at a person as a whole person. We're not just looking at the symptoms that they're coming in with, but what are these other factors that are impacting them and how do we best support that, rather than feeling like it's a problem or it's, you know, it's something that's bad about a person.
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Hmm. Yeah. Like, instead of looking at it as like, all right, this is the problem that I'm trying to solve in this person's life, like, actually let me look at the whole person and figure out, like, all right, what are. What. How can I. Where do you need support?
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Right, right, exactly. The support is a huge component of it.
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Now we're here at Inside Success, so I have to ask this question. I ask it. Of all my clients on this, on this show, what would you say are your three keys to success?
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The three keys to success for me are having a vision and a passion about that vision. I think when you are starting anything, a business or anything, you don't have to have it all figured out. In fact, I think it's better that you don't have it figured out.
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It would be really crazy actually, if you did have it all figured out. Now I have questions for you, sir. Where are you getting. Where are you getting this information from? Right.
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We want to know where the expertise came from.
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Really?
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Yeah. Being able to. Because I think that allows for people to be flexible. Right. It allows you to make mistakes. And those mistakes are things that you learn from where I think, you know, people are so hard on themselves of like, no, I should have figured this out first. And it's. No, we need more flexibility than that.
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You gotta be able. I'm a huge believer in, like, taking imperfect action. Like, even if you don't have it all figured out, just start taking steps in the direction that you're trying to go, I promise you, you're probably smart enough to figure it out or way. Figure it out along the way. Because most people that I know that have become highly, highly successful people that I've interviewed on this show, they were able to identify a need, craft a solution to that need. And it wasn't perfect when they started out, but they kept iterating on it. They kept asking questions of the people that they were trying to help. How can I make this better? How can I do this better? How can I? And eventually it became this thing that was wildly successful. And I think that's like, those are just the steps that you have to take. But yeah, I wanted to get. The reason that I asked for everybody's keys to success is, you know, here at Inside Success, a big part of why we do this is our audience is very entrepreneurial, they're very business minded. They're looking to the people on these shows for guidance, Right? So if you could give a message to an audience member out there who is, you know, thinking about starting a business or thinking about working in their passion, what message would you have for them?
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I would have in regards to, you know, not only that piece about having the passion is also having the stubbornness, right? Having the being stubborn to be able to say, okay, you know, even if I'm finding this barrier or this, you know, this thing keeps knocking me down. Being able to have a level of stubbornness and persistence to say, okay, you know, but let me, as you mentioned, you know, let me rework this. How can I change this in a way that it's more beneficial or that it's going to work? And I think when people have that resiliency and just kind of grit inside of them, it just, it's something that will come, you know, it will take time and, you know, as we reference, there will be long hours and there will be long days, but it doesn't always have to look that way. You know, there will come a day when your business will run without you. You know, you can fly to Miami and, you know, nobody. The whole business did not fall apart, right? The whole business didn't fall apart without you, you know, because you left for a couple days and that is the ultimate goal.
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I think that's like probably the greatest feeling too, as a business owner is to be able to take a break for a minute and be like, oh, my God, everything still works, right when you come back.
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Yeah.
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Nothing burned down, right? I think because the first time you do it, I had a business that I was running a couple of years ago and I had to, you know, go away for, I think it was like two weeks. I had to go away for like a family thing. And the whole time I couldn't stop thinking about like, somebody's going to fuck something up. I. You get the first time you leave it alone, you're like, I don't know what's going on, but I hope everything's okay. Every time you get a slack message, you're like, please tell me something didn't burn down or something didn't explode or somebody didn't like absolutely accidentally murder a client. You know what I mean?
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Like, yeah, well, it's your baby. You know, it is literally your baby. It's like leaving your baby with a babysitter. You know, it's like, is this going to be okay?
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The anxiety is crazy.
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Yes.
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Super, super crazy. You know, as we sort of wind down here, I do want to say, I do want to just kind of, what does the future look like for Arrow? What's, what's, what's next for you?
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Yeah. So the future for our Arrow, we want to continue to grow and expand into other states, which we are in a few states now. And we want to continue that growth. We also want to continue.
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Are we going to see you guys down here in Miami?
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I hope so. I would really love that.
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I'm looking forward to it.
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Right. Yes. I'll let you know when we come down.
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But.
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And we also also want to add more holistic care. So because, you know, we have, we have therapists with a lot of diverse specialties and we have nurse practitioners, but also being able to incorporate other types of modalities such as, you know, therapeutic massage and more acupuncture and things like that. That way we can continue with the mission of being able to support a wide population so that people feel like, you know, even if though we're a big company, when they come in the door, it's about them and what their
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needs are and being like a one stop shop too. Because like one day I might come in there and I'm like, all right, I have clinical depression. And then like, you know, with enough therapy and enough time, like that might not be the case. And then I'm like, you know what I could use acupuncture session. Right. And I already, you know, I like everybody at Arrow. I'm going to go over there.
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Yes.
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Like that. I think that creating that, that ecosystem I think is such a huge strength for, for a lot of business owners.
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Yeah.
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Before we go I want to just say, guys, if you're still tuned in at this point, make sure you check out her episode. It will be dropping shortly after this podcast episode airs. Where can people find you on social media?
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Yes. So social media. So they can find us on Facebook. It is Arrow behavioral and I can be found on Instagram @Kate0310 and on LinkedIn under Caitlin Martins and our behavioral health.
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Got you. And we'll make sure we put those somewhere on the screen. I'm pointing in directions editors, you know to do the thing. But it has been an incredible pleasure having you on the show.
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Yes. No, thank you so much.
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Thank you for coming in. And now let's go enjoy Miami.
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Yes, absolutely. You guys, I'm going to go find my office.
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Go do the beach. Well, well, we're already on the beach. But yes, go find the office because I need to know where I need to go. But guys, this has been another episode of the living your legacy podcast. We will catch you in the next one.
Episode Title: Why This Therapist Left Big Organizations to Build Differently
Guest: Kaitlyn Martins, Owner of Aero Behavioral Health
Date: July 21, 2026
This episode features an insightful conversation with Kaitlyn Martins, a mental health professional and entrepreneur, who shares her journey of leaving large mental health organizations to start Aero Behavioral Health. The discussion centers on building a business with heart, juggling motherhood with entrepreneurship, redefining success, and advancing holistic, human-centered care. Kaitlyn offers candid strategies, motivational stories, and tangible advice for anyone seeking to leave their own legacy—especially women balancing multiple roles.
This episode brings an authentic, practical, and motivational look at the intersection of mental health, business, and family life. Kaitlyn Martins’ story provides actionable wisdom on building a caring company, sustaining your identity through multiple life roles, trusting in flexibility, and approaching both entrepreneurship and mental health with fresh eyes. Her candidness and Rudy’s enterprising questions make for a rich, actionable listen for anyone aspiring to leave their own legacy.