Podcast
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
Hosted by Fexingo · EN
Lucas and Luna stand outside a sunlit Main Street storefront, coffees in hand, tablet showing an abstract local-map mockup. Their conversation is about the real tactics that make a small business visible to local customers — not SEO theory, but the actual steps a florist in Portland or a bike repair shop in Austin can take to rank on Google Maps, earn reviews that convert, and show up in the local pack when someone searches 'plumber near me'. Each episode picks one hyper-specific tactic: how to structure a Google Business Profile description, which categories matter most, why 3-word reviews beat 20-word ones, what to do when a competitor hijacks your listing, how local link-building actually works when you don't own a blog. They never talk in generalities. If Lucas mentions a case — say, a pizzeria that doubled walk-ins by optimizing its Q&A section — Luna pushes for the exact wording, the timeline, the numbers. The listener is a business owner who runs operations, manages their own online presence, and wants a podcast that respects their time: no fluff, no motivational speeches, just a playbook for dominating the 5-mile radius. What does a real Google Maps ranking look like when you strip away the SEO consultants' jargon — and how do you get it without spending a dime on ads?
#SmallBusinessSEO #GoogleMapsRanking #LocalSEO #GoogleBusinessProfile #LocalSearch #MapPack #LocalMarketing #SmallBizTips #SEOTactics #ReviewManagement #LocalPack #NFOTactics #Business #FexingoBusiness #BusinessPodcast #Marketing #Podcast #SEO
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151episodes
Episodes
Newest firstAll episodes
How a Local Taco Stand Ranks on Google Maps
Yesterday00:07:18Tap to summarizeIn this episode, Lucas and Luna dig into the tactics behind a local taco stand that outranks national chains on Google Maps. They explore the surprising role of consistent NAP data, the power of niche-specific categories, and why a steady stream of authentic reviews beats a burst of promotional ones. With a focus on practical steps, they break down how small businesses can win the local pack without a big ad budget. Learn how this taco stand turned a handful of street corners into a digital empire, one taco at a time. #LocalSEO #GoogleMaps #SmallBusinessMarketing #TacoStand #LocalSearch #NAPData #GoogleBusinessProfile #CustomerReviews #LocalRankings #HyperlocalMarketing #DigitalMarketing #SmallBizTips #MarketingPodcast #BusinessGrowth #FexingoBusiness #BusinessPodcast #Podcast #LocalMarketing Keep every episode free: buymeacoffee.com/fexingo
Transcribe →How a Local Gym Uses Google Maps for Class Attendance
2d ago00:10:34Tap to summarizeIn this episode of The Local Marketing Podcast, Lucas and Luna explore how a local gym leverages Google Maps to fill classes and boost attendance. They dive into the tactics behind optimizing business profiles, responding to reviews, and using location-based ads to reach nearby potential members. The episode features a case study of 'FitLife Studio', a mid-sized gym that saw a 30% increase in class bookings after revamping its Google Maps presence. Lucas and Luna break down the specific steps, from updating service menus to posting weekly photos, and discuss why consistency matters more than flashy features. They also touch on the importance of tracking metrics like click-through rates and call volumes. This is a practical, numbers-driven conversation for any small business owner looking to get more foot traffic, not just a theoretical discussion. By the end, listeners will have a clear, actionable checklist to improve their own Google Maps listings. #LocalMarketing #GoogleMaps #SmallBusiness #GymMarketing #FitnessBusiness #LocalSEO #ClassBooking #CustomerReviews #LocationBasedMarketing #FitLifeStudio #BusinessGrowth #MarketingTips #DigitalMarketing #LocalSearch #FexingoBusiness #BusinessPodcast #MarketingStrategy #OnlineVisibility Keep every episode free: buymeacoffee.com/fexingo
Transcribe →How a Local Dentist Ranks on Google Maps with Patient Reviews
3d ago00:06:47Tap to summarizeIn this episode of The Local Marketing Podcast, Lucas and Luna explore how a small dental practice in Austin, Texas, grew its new-patient bookings by 40 percent in six months — simply by overhauling its Google Maps presence with a review strategy. They break down the concrete steps the dentist took: targeting the right keywords, encouraging patient reviews at the right moment, responding to every review, and using Google Posts to highlight services. You'll hear exactly why the number of reviews matters more than the average star rating, how a local business can outrank bigger competitors with a focused niche, and the simple tweak that boosted their click-through rate. Whether you run a clinic, a law office, or any service business, this episode gives you a repeatable playbook for turning Google Maps into a lead machine — no ad spend required. Tune in to learn the one metric that matters most and how to get more of it. #LocalMarketing #GoogleMapsSEO #PatientReviews #DentalMarketing #LocalSEO #SmallBusiness #ReviewStrategy #AustinTexas #GoogleBusinessProfile #NewPatientGrowth #ServiceBusiness #DigitalMarketing #LocalSearch #CustomerReviews #BusinessGrowth #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
Transcribe →How a Local Landscaper Wins on Google Maps
4d ago00:06:51Tap to summarizeLucas and Luna explore how a mid-sized landscaping company turned Google Maps into their most effective lead generator. They break down the strategy: optimizing the profile with service-area pins, using photos and posts to showcase seasonal work, and building a review engine that rewards specificity. The episode centers on one concrete number: a 37 percent increase in quote requests within one quarter, and how the business owner achieved it without paid ads. The conversation covers practical tips like structuring services for mobile search, responding to reviews with local detail, and using Maps insights to spot service gaps. If you run a local business, this episode offers actionable steps to make Google Maps work harder for you. #LocalMarketing #GoogleMaps #LocalSEO #LandscapingBusiness #ServiceAreaBusiness #SmallBusiness #Marketing #BusinessPodcast #FexingoBusiness #LeadGeneration #CustomerReviews #MobileSearch #LocalSearch #ServiceAreaPins #GoogleBusinessProfile #SeasonalMarketing #QuoteRequests #BusinessGrowth Keep every episode free: buymeacoffee.com/fexingo
Transcribe →How a Local Bike Shop Uses Google Maps for Service Reminders
5d ago00:08:35Tap to summarizeIn this episode, Lucas and Luna explore how a local bike shop in Portland, Oregon, leverages Google Maps to drive service reminders and seasonal tune-up bookings. With spring around the corner, the shop used Google Maps' new 'service reminders' feature to notify customers when their bikes were due for a checkup, boosting their appointment bookings by 30 percent. They discuss the strategy behind the reminder campaign, how the shop integrated Google Maps with its existing booking system, and the surprisingly simple tactics that made it work. Lucas and Luna also touch on the importance of local SEO, the role of customer trust, and why timely reminders can be a game-changer for small businesses. Tune in for a practical, concrete look at how one shop turned a simple feature into a steady stream of seasonal revenue. #BikeShop #GoogleMaps #LocalSEO #ServiceReminders #SeasonalMarketing #SmallBusiness #CustomerLoyalty #PortlandOregon #BikeMaintenance #AppointmentBooking #Marketing #FexingoBusiness #BusinessPodcast #LocalMarketing #CustomerRetention #DigitalMarketing #GoogleMyBusiness #SpringTuneUps Keep every episode free: buymeacoffee.com/fexingo
Transcribe →How a Local Coffee Roastery Uses Google Maps for Wholesale Leads
6d ago00:13:15Tap to summarizeIn this episode, Lucas and Luna dig into a specific, under-the-radar win: a local coffee roastery that uses its Google Maps listing not just for retail foot traffic, but to land wholesale accounts. They break down how the roastery optimized its profile with menu photos, service area details, and a clear call-to-action that gets wholesale buyers reaching out. Lucas shares the exact setup, from keyword-rich business descriptions to the role of Google Q&A in answering common wholesale questions before they're even asked. Luna challenges whether this approach scales beyond coffee, and they explore how it applies to other local B2B businesses like caterers, bakeries, and even landscaping companies. The conversation touches on the importance of updating photos seasonally, leveraging Posts to announce wholesale openings, and why reviews from business clients matter more than you'd think. If you run a local business that sells to both consumers and other companies, this episode gives you a clear playbook to turn your Maps listing into a lead-generation tool. Tune in for a concrete example, a few numbers, and a realistic look at what works. #GoogleMaps #LocalSEO #WholesaleLeads #CoffeeRoastery #SmallBusiness #LocalMarketing #B2BMarketing #GoogleBusinessProfile #LeadGeneration #LocalSearch #MarketingPodcast #FexingoBusiness #BusinessPodcast #DigitalMarketing #LocalBusinessTips #SEOStrategy #CustomerAcquisition #MapsOptimization Keep every episode free: buymeacoffee.com/fexingo
Transcribe →How a Local Bakery Uses Google Maps for Gluten-Free Sales
1w ago00:07:42Tap to summarizeIn Episode 145 of The Local Marketing Podcast, Lucas and Luna explore how a small gluten-free bakery on the outskirts of Austin, Texas, transformed its business using Google Maps. Owner Maria Delgado turned a niche dietary need into a thriving local brand by leveraging category keywords, photo updates, and customer questions on her Business Profile. The episode drills into a single tactic: using the 'Questions & Answers' feature to pre-empt common gluten-free concerns, which boosted her store's visibility and conversion rate. Lucas breaks down the exact steps Maria took, from updating her business description to posting weekly photos of her rotating menu, and how these small actions doubled her store visits within six months. Luna challenges the idea that this only works for niche businesses, drawing parallels to any service with specific customer pain points. Tune in to learn how a thoughtful Google Maps strategy can build trust and drive foot traffic for your own business. #LocalMarketing #GoogleMaps #SmallBusiness #GlutenFreeBakery #LocalSEO #BusinessProfile #CustomerQuestions #NicheMarketing #AustinSmallBusiness #DigitalMarketing #Marketing #BusinessPodcast #FexingoBusiness #LocalBusinessTips #GoogleBusinessProfile #BakeryMarketing #CustomerTrust #FootTraffic Keep every episode free: buymeacoffee.com/fexingo
Transcribe →How a Local Plumber Wins with Google Maps Reviews
1w ago00:07:45Tap to summarizeIn this episode of The Local Marketing Podcast, Lucas and Luna dive into how a local plumber turned Google Maps reviews into a steady stream of emergency calls. They break down the specific strategies that work: responding to reviews, using keywords in responses, and encouraging satisfied customers to leave detailed feedback. They also discuss the impact of review quantity versus quality and how a simple follow-up text can boost a review count. With real-world examples and actionable tips, this episode is a must-listen for any small business owner looking to leverage local SEO and Google Maps to attract more customers. Tune in to learn how a plumber's review management can make or break their visibility in local search results. #LocalMarketing #GoogleMaps #LocalSEO #SmallBusiness #Plumber #Reviews #CustomerFeedback #LocalSearch #Marketing #BusinessTips #OnlineReputation #ReviewManagement #LocalBusiness #SEOtips #FexingoBusiness #BusinessPodcast #DigitalMarketing #CustomerExperience Keep every episode free: buymeacoffee.com/fexingo
Transcribe →How a Local Florist Uses Google Maps for Wedding Season
1w ago00:08:34Tap to summarizeIn this episode, Lucas and Luna explore how a small-town florist leverages Google Maps to win wedding-season business. They break down the specifics: how the florist's Google Business Profile shows real-time availability, how customer reviews from past brides build trust, and why a simple Q&A section can preempt the same questions every couple asks. Lucas shares a concrete number — the florist saw a 40 percent jump in quote requests after updating her profile with wedding-specific photos and posts. Luna zooms in on the 'questions and answers' feature, revealing how the florist's quick, thoughtful replies became a deciding factor for stressed couples. They also touch on the role of local search intent, why mobile speed matters for browsing portfolios, and how seasonal keywords like 'wedding flowers near me' can be claimed without gaming the system. If you run any local business that thrives on seasonal demand, this episode gives you a practical playbook for making Google Maps work harder for you. #LocalMarketing #GoogleMaps #LocalSEO #WeddingSeason #FloristBusiness #SmallBusiness #GoogleBusinessProfile #CustomerReviews #LocalSearch #SeasonalMarketing #Marketing #FexingoBusiness #BusinessPodcast #GoogleMyBusiness #LocalBusinessTips #WeddingFlowers #SearchIntent #QuoteRequests Keep every episode free: buymeacoffee.com/fexingo
Transcribe →How Local Pet Groomers Use Google Maps to Book Repeat Grooming
1w ago00:08:03Tap to summarizeIn this episode, Lucas and Luna explore how a local pet groomer uses Google Maps not just for directions, but as a booking engine for recurring appointments. They dive into a specific case: a groomer in Austin who boosted repeat business by 30 percent by syncing his Google Business Profile with his booking system, adding service menus and photos, and leveraging Google Maps' 'Services' feature. They break down the simple steps any local service business can take—from updating hours and adding real-time availability to using Google Posts for seasonal reminders like 'summer coat thinning.' You'll learn why consistency beats volume in local SEO, how to handle reviews when you're a one-person shop, and why the Maps app's 'Book' button is often the lowest-friction conversion point for pet owners. If you run a service-based local business, this episode offers a practical playbook you can implement this week. #LocalMarketing #GoogleMaps #LocalSEO #PetGrooming #SmallBusiness #GoogleBusinessProfile #BookingSystem #RecurringAppointments #CustomerRetention #LocalSearch #MarketingPodcast #FexingoBusiness #BusinessPodcast #DigitalMarketing #GooglePosts #ServiceBusiness #AustinBusiness #PetIndustry Keep every episode free: buymeacoffee.com/fexingo
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