In "Penske's Supply Chain Insight: A Unified View," Joe Lynch and Mike Medeiros, Executive Vice President of Operations for Penske Logistics, discuss how their new product, Supply Chain Insight, turns complex data into a proactive tool for supply chain orchestration.

About Mike Medeiros

Mike Medeiros is executive Vice President of Operations for Penske Logistics, where he leads field operations and supports performance across the Penske Transportation Solutions network. He brings extensive leadership experience across transportation and logistics, including dedicated contract carriage and fleet operations. Medeiros has been recognized as a 2026 Pro to Know award recipient by Supply & Demand Chain Executive, honoring leaders driving operational excellence in the supply chain.

About Penske Logistics

Penke Logistics is a Penske Transportation Solutions company headquartered in Reading, Pennsylvania. The company is a leading provider of innovative supply chain and logistics solutions. Penske offers solutions including dedicated transportation, distribution center management, 4PL and lead logistics, transportation management, freight brokerage, and a comprehensive array of technologies to keep the world moving forward.

Key Takeaways: Penske's Supply Chain Insight: A Unified View

In "Penske's Supply Chain Insight: A Unified View," Joe Lynch and Mike Medeiros, Executive Vice President of Operations for Penske Logistics, discuss how their new product, Supply Chain Insight, turns complex data into a proactive tool for supply chain orchestration.
Moving from Fragmented Systems to One View: The industry is shifting away from jumping between different TMS, WMS, and ERP systems. Supply Chain Insight provides a "single pane of glass" so you don't have to toggle between multiple windows to make a decision.
Proactive vs. Reactive Operations: With the Supply Chain Insight dashboard, both the logistics provider (Penske) and the shipper look at the same real-time info. This transparency lets teams get "upstream" to resolve problems before they happen, rather than just reacting to late shipments.
Prioritizing Data Quality: The AI and analytics within Supply Chain Insight are only as effective as the data feeding them. The focus is on measuring data quality and ensuring the KPIs you're tracking are accurate and actionable.
AI as a Personal Analyst: A standout feature of Supply Chain Insight is the integrated AI assistant. You can query loads or identify performance trends using natural language, essentially giving you a dedicated supply chain analyst at your fingertips.
Real-Time Asset Coordination: Having total visibility in Supply Chain Insight helps keep freight moving by spotting underutilized assets. For example, finding an empty driver nearby can solve an urgent capacity need and prevent a lost sale.
Battle-Tested Internally: Before launching Supply Chain Insight to customers, Penske had their own associates use it first. This internal testing ensures that the platform is a stable and reliable system of record from day one.
Managing Inventory and Carrying Costs: Visibility in Supply Chain Insight extends beyond the road and into the warehouse. Understanding real-time inventory levels helps shippers minimize carrying costs and avoid the risks of seasonal stock mismatches.

Learn More About Penske's Supply Chain Insight: A Unified View

Mike Medeiros | Linkedin

Penke Logistics | Linkedin

Penke Logistics

Supply Chain Visibility Software | Penske Supply Chain Insight - Penske Logistics

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Penske's Supply Chain Insight: A Unified View with Mike Medeiros