When we hear “content repurposing,” most of us think of taking long-form content like a podcast or a webinar and cutting it up into reels or shorts or turning it into a LinkedIn or blog post. That’s an outdated idea of content repurposing. Today, you can take in anything you do in the day-to-day of your business—company meetings, coaching calls, strategy sessions—look at them from a different perspective and turn them into other forms of content: courses, lead magnets, newsletters, social media posts, or even action tasks.

“Content repurposing is multifaceted.” - Greg Wasserman

To talk about this new definition of content repurposing, I'm joined by Greg Wasserman, head of growth partnerships and community at CastMagic, an AI platform transforming content repurposing for podcasters, coaches, speakers, and marketers. With CastMagic, entrepreneurs can upload their media files, either their podcasts, meeting recordings, talks, seminars, or voice notes, and with different prompts, generate ideas on how to present them in a new way.

Greg also talks about:

The different facets of content repurposing
Utilizing your existing content library
The long game of content creation

“Invest in learning not only your tool, your craft, but also what others are doing so that you can improve.” - Greg Wasserman

As business owners, we think we have to keep coming up with the next great thing, but what if you already came up with a great thing that will elevate your business? Repurposing isn’t just for your marketing, but it can also be applied to your business as a whole, and help you optimize your time and work.

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Content Repurposing with Greg Wasserman of CastMagic EP 188