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Truckers are sold to 24/7 — by brokers, shippers, insurance companies, fuel programs, tech apps, dispatchers, and every “solution” in the industry.
But here’s the truth most won’t say out loud: small carriers aren’t failing because they don’t know how to drive… they’re failing because they’re misinformed, misled, or marketed to in ways that have nothing to do with reality.
In this episode of The Long Haul, Adam sits down with John Landrum, an 8-year logistics strategist and marketing leader whose work has centered around understanding how carriers think, decide, and survive in a world full of noise.
This isn’t about factoring.
This isn’t about products.
This is about how the industry shapes the narrative, what truckers get wrong, what companies get wrong, and what it actually takes to cut through bad information in 2025.
If you’re tired of being sold to and ready to actually understand the influence game behind this industry — this is your episode.