
Hosted by Lorne Epstein · EN

Craig Fisher is, by most accounts, one of the most influential people in the world of HR and recruiting and is a much sought-after speaker at conferences. Currently, he's the head of recruiting innovation for Allegis Global Solutions. In this episode of The Lorne Epstein Show, Fisher talks about some of the latest innovations in digital branding. As a founder of TalentNet, he was involved in the first Twitter chats for recruiters, which took place more than 10 years ago. "Everyone would have their cocktails and we'd tweet about what they're drinking." And another participant would tweet out a playlist from Pandora "so that we could all listen to the same music at the same time." The chat eventually became a podcast and "then it also became a conference," according to Fisher. Sign up for Brazen eBook The Recruiting Chatbot Revolution! Register for 2019 Talent Board Candidate Experience Virtual Conference Sign up for Talent Acquisition Week SRSC Website Podcast Hosted by Lore Epstein Produced by John Ogulnik Audio Engineering by Afotey Odai

It's your dream job. The pay and benefits are good. But you aren't sure about the workplace culture. What do you do? David Rivel, co-founder of PathMotion, figured the best messengers are company employees. PathMotion is a platform that allows prospective employees to engage with current employees to learn about the workplace and to hear about their career stories. David Rivel's advice to employers is to "be open and honest and speak [to prospective employees] about the challenges" your company faces. He drives home the point that "at the end of the day when you think about employer branding" it should be "about convincing the right people that you are the employer of choice [while] repelling the wrong people." Rivel believes authenticity is critical to these goals, and that "candidates are going to trust a company's response with some mistakes" over "a nicely crafted corporate answer." Sign up for Brazen eBook The Recruiting Chatbot Revolution! Register for 2019 Talent Board Candidate Experience Virtual Conference Sign up for Talent Acquisition Week SRSC Website Podcast Hosted by Lore Epstein Produced by John Ogulnik Audio Engineering by Afotey Odai

In 2006, when Andrew Gadomski realized how much time companies wasted on using data analytics they didn't understand, he founded Aspen Analytics (then known as Aspen Advisors). Now the firm's Managing Director and Chief Advisor, Gadomski says, "We've surrounded ourselves with data so much that we naturally want to analyze it, even something as simple as how we manage our fitness, how we manage our eating habits, how we travel," adding that "the ability to capture said data and visualize it has become a lot easier in the past decade." He says this is the type of work most analysts do for marketing, operations, advertising around making spend decisions, making larger decisions around production. We just don't tend to do it that often in recruiting and it's harder to do in employment after someone gets hired, but the velocity of data inside recruiting is big and fast." Gadomski says one key to successful recruiting is knowing the best time to approach people, whether it's a job anniversary or after they received a bonus at their current job. The Wall Street Journal regularly calls on Gadomski for his on global employment and labor issues and he is a regular speaker at conferences worldwide. Sign up for Brazen eBook The Recruiting Chatbot Revolution! Register for 2019 Talent Board Candidate Experience Virtual Conference Sign up for Talent Acquisition Week SRSC Website Podcast Hosted by Lore Epstein Produced by John Ogulnik Audio Engineering by Afotey Odai

George LaRocque is the founder and Principal Analyst for HR Wins, a firm that works with clients on the latest HR trends and technologies. He also publishes HRWins Research, which reports on workforce trends and innovations in technology. His focus is on the users and developers of HR technology. LaRocque says it's "overwhelming," with "hundreds of new vendors entering the market, new technologies entering the market and these are all start-ups at different stages." He adds that legacy vendors are also putting out new products. "You have so many choices today in any given step in the recruiting process…. what you really have to do is step back," LaRocque says. "It's not really about the technology, but what am I trying to accomplish." Sign up for Brazen eBook The Recruiting Chatbot Revolution! Register for 2019 Talent Board Candidate Experience Virtual Conference Sign up for Talent Acquisition Week SRSC Website Podcast Hosted by Lore Epstein Produced by John Ogulnik Audio Engineering by Afotey Odai

China Gorman is a successful global business executive in the competitive Human Capital Management sector or HCM. She is well known for her tenure as CEO of the Great Place to Work Institute, COO and interim CEO of the Society for Human Resource Management and Global President of Lee Hecht Harrison. China works with HCM organizations all over the world to enhance their brands and their go-to-market strategies. She currently leads the America operations of UNLEASH, the world's largest event organizer for the Future of Work and HR Technology. She sits on the corporate boards of NetForce Global and Motivis Learning. She is a member of the HR Certification Institute's Board of Directors and serves on the Advisory Board of the Workforce Institute at Kronos. She is called upon to advise numerous CEOs in the HR Tech sector. @ChinaGorman Podcast Hosted by Lore Epstein Audio Engineering by Afotey Odai

Sola Osinoiki's career has spanned over 20 years and included managing HR systems implementations for over 20 years. He has been consulting major international clients and focuses on customer business needs and translated them into HR solutions that impact the business's bottom line. He is currently solving business issues across the HR Lifecycle using artificial intelligence. You can follow Sola at @joshpub Podcast Hosted by Lore Epstein Audio Engineering by Afotey Odai

Mark Barlow is a serial technology entrepreneur who founded AppLearn in 2011. AppLearn has pioneered its Digital Adoption Platform technology, which is used by many of the Fortune Global 2000, including Toyota, Prudential, and American Express. He was invited by Queen Elizabeth II to attend a Celebration of the Best of British Technology at Buckingham Palace and asked to advise the Government by the UK Chief Technology Advisor, and Lord Francis Maude. In this lively and engaging talk, Mark Barlow will explain why it's not enough to rely on the application you've chosen to use for your business, to work for your business only. He will reveal how to unlock value from your investment by engaging and educating your users with an omnipresent, context-aware digital companion that will transform your experience with technology. Podcast Hosted by Lore Epstein Audio Engineering by Afotey Odai

Jora Gill is the Chief Digital Officer of SHL. SHL provides people insights - motivations, personalities, and cognitive to help teams and organizations face the transformation changes required for this disruptive world. Previous to joining SHL, Jora was the chief digital officer at The Economist, where he helped them transform and grow in the digital space. Jora has also served as the CTO of the rating agency Stand and Poor's and the scientific publisher Elsevier. Podcast Hosted by Lore Epstein Audio Engineering by Afotey Odai

Mike Ettling is the Chief Executive Officer at Unit4, where he is building highly effective teams, champions diversity, and works to ensure the success of other people. Since his first leadership role in the Boy Scouts, to his executive positions in the technology industry, Mike's career has revolved around elevating people. Mike joined Unit4 to get the market as excited about their approach to enterprise technology. They built systems that change how people experience work. You can follow Mike at @mikeettling Podcast Hosted by Lore Epstein Audio Engineering by Afotey Odai

Matt Charney is the Chief Content Officer for Allegis Group and is a partner at Recruiting Daily. He also serves as an advisor to over 20 early-stage HR Technology startups, and his blog, Snark Attack, was recently named one of the world's top 20 business blogs by WordPress. He apologies in advance if you're offended. Podcast Hosted by Lore Epstein Audio Engineering by Afotey Odai