Podcast
The LunchBreak Marketing Podcast
Hosted by Market House · EN
Our format is simple. Each week, a few of us get together (at lunch) to discuss marketing and design. The show is brought to you by Jason Marlowe & Zack Tatum, business partners and friends. They both have extensive experience with graphic & website design, as well as digital marketing and advertising. We welcome you to enjoy each episode over lunch, as we chat during our lunch break. Cheers.
10episodes
Episodes
Newest firstAll episodes
27: Marketing Trends Ending in 2018
Dec 19, 2017Tap to summarizeWith 2017 set to expire in just a few weeks there are also a few marketing trends that are set to expire. According to a recent blog post written by Jasz Joseph over at Hubspot, there are 8 marketing trends that have run their course as we know it. That being said, you should be aware of them and get with the times and start making adjustments now. Today the guys discuss whether they agree with this article or not. From drip campaigns to ebooks to marketing automation, there is something to be learned and adjusted to take your marketing into the future…the very near future. We would love your feedback on whether you agree with the article or not. Tweet us @LunchBreakMkt to give us your thoughts and opinions. Maybe you have one you would add or maybe even take away from this list. Whatever it may be, we want to hear from you. Show Notes: 2:22 – The first one is ebooks. More specifically, long (text heavy) ebooks. 3:05 – The infographic is by Kuno Creative. 7:19 – The second one is drip campaigns with NO personalization. 11:25 – The third is focusing on quantity instead of the quality of a blog. 14:15 – The forth on is focused overloading on marketing automation. 16:36 – The fifth one is organic only facebook strategy. 19:38 – The sixth one is using email to reach the C-Suite. 25:28 – The last one the guys cover is relying on a text-based SEO strategy.
Transcribe →26: SEO Tips for 2018
Dec 12, 201700:32:30Tap to summarizeAs we draw closer to the end of the year, most marketers are thinking about what areas they would like to see an improvement in the new year. One of those areas is SEO. We have found that most business owners and even some marketers can either be intimidated by SEO or they just don’t have a clue where to start. In today’s podcast, SEO Tips for 2018, the guys dive even further into the SEO world and give you even more tips you should be applying to your website to get better results with your SEO. This topic is a continuation of the tips provided in a podcast from season 1. If you haven’t given that a listen, stop what you are doing and head over there to give that a listen. We hope that you find the information helpful and can start applying these tips to your website today in order to see a greater performance from your SEO in 2018. Enjoy! SHOW NOTES 5:55 – Jason kicks it off with meta descriptions. 7:50 – You want to optimize your meta description preview. We recommend Yoast SEO. 8:40 – You can also use Headline Analyzer by CoSchedule. 9:18 – Create a template for your descriptions. 10:57 – Always important to have a keyword focus on your website. 12:07 – Include your keywords inside the title tag. 12:36 – Drop your keywords in the first 100 words. 14:05 – Meta descriptions are marketing gold. 15:15 – Ask questions in the meta description 16:03 – You can include CTA’s like your phone number 17:06 – Test, test, TEST! Always A/B test. 18:04 – Include SEO friendly keywords in your site URLs, but make sure you keep it short. 20:58 – Wrap your title in an h1 tag and make sure you only have one h1 tag per page. 23:31 – Make sure your subheads wrapped in h2 tags. 24:22 – Check out the Competitive Gap Analysis by SEMrush – The best tool for seeing what keywords your competition is ranking for.
Transcribe →25: Business Farts
Oct 31, 201700:39:51Tap to summarizeEveryone does it. Don’t deny it. It’s something that scares us. It can be your worst nightmare. I am talking about farting. It’s not a mystery that everyone farts. No exceptions – it’s science… However, it’s what you do with after you fart that matters. Do you claim it and take extreme ownership? Do you deny it at all costs? Or do you pass the blame to someone else? In business, there are moments where a business “farts.” Something happens that is grabbing their audience’s attention for all the wrong reasons. What they do in response is crucial. In today’s final episode of season 1, the guys discuss a few businesses that handle their business “farts” the right way and those who did not. This episode will have you laughing and terrified all at the same time.
Transcribe →24: Your old sales and marketing funnel is dead
Oct 17, 201700:26:53Tap to summarizeThe traditional sales and marketing funnels are changing. There is nothing you can do about it. No longer are the days of linear funnels. Because there are so many mediums available today, the funnel is more like a web. Everything is connected in achieving the main goal of conversions. It was just 3 years ago when I was sitting in a sales and marketing team meeting, where I pointed out that it takes up to 7 touch points before someone makes a decision. Now, in 2017, I recently read that the number is closer to 11 touch points. That’s a lot of movement in just 3 years. So what does a web funnel look like? What do I do to adjust to the web approach? In today’s show, the guys discuss what the landscape looks like for sales and marketing and will give you some tips for adjusting to the more web approach. Don’t get left behind. Make your adjustments today. Enjoy!
Transcribe →23: Why Your Website Conversions Suck
Oct 12, 201700:23:03Tap to summarizeYour website is your best employee… when it converts customers. If you had a sales team member who wasn’t closing sales, would you keep them around? You would probably cut them from the team OR you could diagnosis the reason why they aren’t converting sales and help them make the adjustments to start succeeding. So if your website isn’t converting, are you going to cut the website or are you going to make adjustments? I would imagine you would make adjustments. In today’s podcast, the guys take a look at some common reasons your website may not be converting. Even if your website is performing well, you may still be committing some of these mistakes as well. Notify the problem, make the adjustments, and start seeing your website convert like never before. Enjoy!
Transcribe →22: How to Stand Out in a Noisy World
Oct 3, 201700:40:16Tap to summarizeIt’s no surprise that we live a world that is bombarded with images, design, and marketing all the time. We have mini computers in our pockets and even on our wrists not. Our attention span is very limited and as a marketer your job is to stand out among all of that noise. How do you that today? The guys discuss and give you practical tips and tools on what you can be doing to stand out with all the noise around you. From GIF’s and cinemagraphs to real copy and always A/B testing, these are just a few suggestions they made to help you standout. Cheers! Show Notes 2:55 – Wavve is for real awesome. Shout out to the guys at Wavve and Baird. Check them out and start using them now! 6:00 – Get on the GIF and cinemagraphs train. They aren’t going anywhere. Start using them right now. 7:20 – Flixel helps you make cinemagraphs with ease. 12:48 – Improve on the best trends you see happening around you. Always keep an eye on what’s going on around you and what your competitors are doing. 15:50 – Here is the design board for upcoming design trends. 16:08 – Use real copy to stand out. Stop complicating things with jargon. Talk to them like they are a real person. 19:48 – Take a look at old designs. They are timeless. 23:10 – Always be cleaning up your design. Keep it simple! 26:30 – Make sure you are always A/B testing your designs. You will be surprised which one performs better. 30:21 – Shout out to Canva. 31:50 – Shout out to Canva.
Transcribe →21: SEO Tips
Sep 26, 201700:28:33Tap to summarizeRecently, Google released Hawk into the world, a new algorithm focused mostly on local search. Zack wrote a blog that detailed what all you can expect from that new update. In that blog, he gave the readers tips for what they could be doing to outperform their competitors and begin to rank higher in search engines. This actually sparked a conversation between the guys where they realized that they haven’t really presented a lot of topics surrounding SEO – until now! Today’s podcast is centered around SEO and a few tips you can start applying today to get a better authority ranking and see your ads and company website move up in the search engine rankings. The guys hope you enjoy this topic and find the tips practical for you to start applying it in your SEO strategy today. Enjoy! Show Notes 1:47 – Brian Dean shoutout, again! 2:37 – Tip number one is: Get reviews. 5:15 – Don’t get stuck on having to get ALL 5-star ratings. 8:44 – Tip number two is: Get Listed 10:35 – Keep your profile on Google up to date. 12:20 – Tip number three is: Make sure you appropriate titles and meta descriptions for Google to find you. 16:34 – Tip number four is: Make sure you gather quality links. 19:36 – Tip number five is: Create great content. 24:45 – Tip number six is: Do your keyword research 24:56 – Check out Moz, SEMrush Keyword Tool, and Google’s Keyword Planner.
Transcribe →20: Marketing Automation & Artificial Intelligence
Sep 19, 201700:44:32Tap to summarizeLast month, Jason and Zack discussed micromarketing and how most brands are missing some of these little moments to extend their brand. Emma is the company that started this micro marketing journey the guys discussed on the show. In today’s episode, we discuss micromarketing, Seth Godin, marketing automation, and who will play Zack and Jason in a movie idea they have on micro marketing, with Colby Cavanaugh, SVP Marketing at Emma. Colby shares a lot about how the Emma brand is passionate about micromarketing. He also shares his take on what AI has for the future of email marketing and marketing automation. No matter how advanced technology gets, marketing will always need a human touch. This podcast will give you a deeper respect for micromarketing. The guys hope that you start finding ways to continue your brand well past the more conventional marketing channels. Enjoy! Show Notes 2:23 Colby gives a brief overview of his career background. 4:25 Emma is the genesis of our mission to redefine micro-marketing with their brilliant 404 page. 5:53 The Seth Godin article that Colby mentions. 6:56 Seth suggests instead of trying to see how big you can make a segment, you see how small you can make the segment in order to find that viable audience. 7:11 Colby says they are passionate about the micro-marketing moments, like their 404 page, to extend the brand of Emma. 9:00 Jason points out how much work into the idea of investing time into a 404 page that NO ONE will ever see. 11:45 Today we have so much data at our fingertips as marketers. Colby believes we should use 70% of that date on customer service and 30% on sales. 12:15 We are coming for you, Seth! We will have you on the show. 13:45 Colby talks AI and what place it serves in digital marketing and marketing automation. 14:19 Marketing will always require the human touch that AI will not be able to have. 17:55 Marketing United 18:35 We as marketers are often missing the primary uses of email marketing automation like a welcome series. 20:15 What is the average welcome email series a business should be using? The answer is 4-5 depending on your industry and your brand. 24:36 How much email is too much email? Colby says individual preference comes into play here depending on your brand and how much your audience craves your content. 27:40 Emma’s Road Show MORE ABOUT EMMA: According to www.emailvendorselection, “Emma is a provider of email marketing software and personalized services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits, and agencies in mind. Emma’s features include email automation, audience segmentation, and mobile email marketing, plus integration with CRM solutions, eCommerce platforms, and social networks.” MORE ABOUT COLBY: Colby Cavanaugh is SVP of Marketing at Emma. Prior to joining Emma, he worked as VP of Global Channels at Return Path, where he drove customer success through their global partner ecosystem and enhanced their product offerings for digital marketers. He has over 10 years experience in the digital marketing space, including positions with Webtrends, ExactTarget, and Salesforce. Colby Cavanaugh is SVP of Marketing at Emma. Prior to joining Emma, he worked as VP of Global Channels at Return Path, where he drove customer success through their global partner ecosystem and enhanced their product offerings for digital marketers. He has over 10 years experience in the digital marketing space, including positions with Webtrends, ExactTarget, and Salesforce. He also has experience living and working abroad in Japan and earned his MBA from Portland State University. Colby currently resides in Portland with his wife and two children.
Transcribe →19: Busting Email Myths
Sep 12, 201700:47:09Tap to summarizeIn today’s show, we take a look at email marketing again. This time from the perspective of busting myths that we hear as marketers on a regular basis. Is email dead? Is it stuck in 1999? Is CAN-SPAM really that strict? Does Jason know everything? These are just a few of the myths we cover during this podcast. We are welcomed by the Queen of Email Testing herself, Justine Jordan from Litmus. After mastering table-based HTML in college, Justine fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. Justine is currently VP of Marketing at Litmus, where she and her team are obsessed with helping marketers create, test, and send better email. Named “Email Marketer Thought Leader of the Year” in 2015, Justine is also informally known as Judge Jordan for her candid, relatable, and actionable advice. She’s strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it’s time to hit the send button. If you haven’t heard of Litmus, take a minute to look into them. Litmus is all about making your email better. One of the biggest flaws that most entrepreneurs, small business owners, and marketers make is not testing their emails. Are you even getting into your client’s inbox? Are their link paths missing? Are your images visible? How does your email look with all email providers? This is what Litmus does and they are passionate about it. Give them a shot. They will change the way you send emails forever. Trust us. We know. Enjoy! HOW TO GET IN TOUCH WITH JUSTINE JORDAN & LITMUS Website: justinej.com Twitter: @meladorri LinkedIn: linkedin.com/in/justinejordan Facebook: facebook.com/justine.jordan Instagram: instagram.com/meladorri/ Website: litmus.com Twitter: twitter.com/litmusapp Facebook: facebook.com/LitmusApp/ Instagram: instagram.com/litmusapp/ Show Notes 5:21 Myth number 1, email is stuck in 1999. 7:31 Myth number 2, email is dying and going away. 8:38 Myth number 3, email is easy. 15:26 Myth number 4, email analytics aren’t as efficient as social media analytics. 17:41 Myth number 5, Jason doesn’t know everything. 18:32 Myth number 6, email has to stick to 600px wide. 23:02 Myth number 7, CAN-SPAM is really strict. 28:12 Myth number 8, email doesn’t render responsive email. 31:28 Myth number 9, if you use certain phrases or content will automatically send your emails to SPAM.
Transcribe →18: Developing Brand Trust Through Content Marketing
Sep 5, 201700:38:10Tap to summarizeThere are literally hundreds of thousands of website hosting platforms in the world today… all of them claiming to be the best in the industry. With the rise in WordPress over the last decade as a viable means for a content management system for building your next website, we have seen more companies specialize in WordPress only hosting. However, none can be matched by WP Engine. As proud clients of WP Engine, we were honored to have our special guest on today’s podcast, Eric Jones, VP of Global Communications at WP Engine. They have revolutionized how WordPress clients host their website and are growing in dramatic fashion. At Market House, we have experienced some of the best customer service we have ever experienced in the tech/digital industry. Not only that, but we have seen the downtime of our client’s sites diminish. In today’s podcast, Eric talks with the guys about the importance of branding and what role content plays for branding your company. Over the last several years, companies have made the switch to providing useful, valuable content for their clients that are not powered by pushing the companies products or services. People can sniff out when they are being pitched. The purpose of this new way of providing content is to show your authority in the space. Giving people a reason to listen to what you have to say. With this type of content generation, you have to be very careful about being promotional about your own products, but providing real value to consumers on the topics at hand. You have to be really focused on who your audience is, what’s the goal, and stay true that real focus. Some would say, “Why would I provide valuable information to my customers without pushing my product? How does that make me money?” Eric gave us 2 of the biggest advantages for companies to take this content generation into consideration. Credibility in your industry. By providing valuable content regarding the industry to your client, you are providing them a sense of credibility in the space. You are positioning yourself even further as an authority in the space. Trust with your client. If they see that you know what you are talking about, they will immediately trust what your brand has to say. This, over time, leads to more sales and establishes you as the true authority in the industry. We hope this podcast gives you ammo to go back to your team and convince them to get behind providing useful, valuable content that educates the client. This brands your company out of trust and not out of a sales pitch. Enjoy! More about Eric Jones and WP Engine: Eric Jones service as the Vice President of Global Brand and Communications at WP Engine, Inc. He was the Marketing Partner at North Bridge Growth Equity and North Bridge Venture Partners. Previously, he was Group Head of the New York Technology Practice at Edelman. WP Engine provides best-in-class customer service on top of innovation-driven technology. This is why over 70,000 customers in 120 countries have chosen them for their mission critical WordPress hosting needs. As part of their commitment to power WordPress digital experiences around the globe, WP Engine offers their customers the option of choosing a data center located in US, EMEA, and Asia-Pacific. Their global data centers enable enterprise-grade site performance and support data security and compliance requirements. The location of your server affects site speed – the closer your visitor is to the data center, the faster your site will load for them. With data centers across four continents and a global CDN network, they deliver lightning fast experiences that help improve SEO and conversion rates for customers across 136 countries around the globe. How to find Eric Jones and WP Engine: Eric Jones LinkedIn: linkedin.com/in/ericjones24 Eric Jones Twitter: @Eric_H_Jones WPengine Twitter: @wpengine WPengine Facebook: facebook.com/wpengine WPengine Website: WPengine Links mentioned in the show: Torque Magazine Velocitize Publication Market House Case Study Casper Vanwinkles MLive
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