Podcast
The MadTech Podcast
Hosted by ExchangeWire · EN
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
27episodes
Episodes
Newest firstAll episodes
TruTxt's Dave Barr & Nick Fletcher on International Publisher Localisation
5d ago00:22:59Tap to summarizeIn this special episode of The MadTech Podcast, Dave Barr and Nick Fletcher, co-founders of TruTxt, join ExchangeWire's John Still to discuss localisation and monetisation of international publisher traffic.TruTxt is FirstPartyStudio’s first incubation supported by FirstPartyCapital. The AI-powered platform helps publishers grow international audiences, improve engagement, and increase revenue through real-time content translation, localisation, and advertising optimisation infrastructure.Dave and Nick discuss the challenges faced by the publishing industry and the global traffic dilemma. While digital publishers are attracting an increasingly global audience, non-local language traffic is often deprioritised. As content consumption shifts towards multimedia, translation and localisation will unlock more opportunities for publishers to regrow lost traffic and revenue.0:00 Introduction2:51 What are the challenges faced by publishers?6:38 Barriers to monetising international traffic9:03 Revenue and opportunities in content translation 15:32 Applications of content localisation in different sectors17:02 How is AI being used to scale technology? 20:33 AI translation in multimedia and video
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MadTech Daily: Temu Hit With EU Fine Over Unsafe Product Sales; ChatGPT Adds Cost-Per-Action Advertising,
5d ago00:01:53Tap to summarizeIn today’s Digest, we cover Temu being hit with an EU fine over unsafe product sales, ChatGPT adding cost-per-action advertising, and YouTube rolling out AI content detection and labeling.
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MadTech Daily: Supreme Court Rejects Meta Appeal; Instagram Bans Betting Ads Starring Kane and Haaland
6d ago00:02:01Tap to summarizeIn today’s Madtech Daily, we cover the Supreme Court rejecting Meta’s appeal in an addiction case, Instagram banning betting ads featuring Kane and Haaland, and an IPA report warning that ‘small thinking’ is hurting advertising.
Transcribe →MadTech Daily: ITN Launches Paid YouTube Subscriptions; Meta and Google AI Guardrails Stripped in Minutes
1w ago00:01:47Tap to summarizeIn today’s MadTech Daily, we cover ITN launching YouTube subscriptions for archive content, AI guardrails being removed from Meta and Google’s models, and Pope Leo challenging Big Tech in a new AI encyclical.
Transcribe →MadTech Daily: Uber Still Keen on Delivery Hero?
1w ago00:01:37Tap to summarizeIn today’s MadTech Daily, we look at whether Uber is still keen on Delivery Hero, plus Google’s latest commerce move and a new app ahead of the World Cup.
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ExchangeWire's Ad Tech Quiz: LiveRamp Acquisition, AI Adoption, and Meta's Ad Revenue
2w ago00:32:44Tap to summarizeHow much did Publicis acquire LiveRamp for? What percentage of UK digital advertising businesses are using AI? What figure is Meta's ad revenue projected to hit in 2026?In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing is joined by John Still, head of content, and COO Lindsay Rowntree, with an all-time score of 3-0. The first story this week is Publicis Groupe acquiring data collaboration platform LiveRamp. The team discusses what this means for the industry and the agentic opportunities it presents for the agency holding group. The second explores the pace of AI adoption in digital advertising, and the regulations needed alongside its rapid acceleration. Finally, they examine Meta’s ad revenue growth, which is projected to rise in 2026 before slowing in 2027, and the possible reasons behind those figures.*Lindsay was referring to Meta’s Advantage+, not Automated+0:00 Introduction1:12 How much did Publicis acquire LiveRamp for?11:06 What percentage of UK digital advertising businesses are using AI?23:25 What figure is Meta’s ad revenue projected to hit in 2026?
Transcribe →MadTech Daily: Telegraph and AMI launch £1m media fund; Murdoch acquiring Vox Media, New York magazine and podcast network
2w ago00:01:34Tap to summarizeIn today’s MadTech Daily, we look at The Telegraph and AMI launching a £1m media fund, and Murdoch acquiring Vox Media, New York Magazine, and a podcast network.
Transcribe →MadTech Daily: Google Debuts New AI Model; Singapore Signs New AI Deals
2w ago00:01:52Tap to summarizeIn today’s MadTech Daily, we discuss OpenAI committing USD$234m as Singapore signs new AI deals, Google debuting a new AI model amid pressure from coding rivals, and UK advertising returning to Cannes Lions.
Transcribe →MadTech Daily: Musk Loses OpenAI Case; Google and Blackstone Launch AI Cloud Venture
2w ago00:01:55Tap to summarizeIn today’s MadTech Daily, we cover Musk losing the OpenAI trial after a two-hour verdict, Google and Blackstone launching an AI cloud venture, and HBO Max debuting podcast content in Europe.
Transcribe →MadTech Daily: Government Plans Terrestrial TV Switch-Off; Baidu Says AI Now Drives Business
2w ago00:02:15Tap to summarizeIn today’s MadTech Daily, we cover terrestrial TV switch-off plans coming under government review, Baidu saying AI is now its primary growth driver despite a revenue drop, and Anthropic set to brief a global watchdog on Mythos cyber flaws.
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