Podcast
The MadTech Podcast
Hosted by ExchangeWire · EN
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
83episodes
Episodes
Newest firstAll episodes
MadTech Daily: Apple & EU Hold Siri AI Talks; DeepSeek Introduces Peak-Hour API Pricing
Jul 200:01:43Tap to summarizeIn today’s MadTech Daily, we cover Apple and the EU holding talks over Siri’s AI rollout, DeepSeek introducing peak-hour API pricing amid China’s AI price war, and Amazon reporting that AI-referred purchases have doubled.
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MadTech Daily: Shopee & Meta Launch Instagram Affiliates; UK Targets Apple & Google App Store Fees
Jul 100:01:50Tap to summarizeIn today’s MadTech Daily, we cover Shopee and Meta teaming up on Instagram affiliates, the UK regulator targeting Apple and Google’s app store payment rules, and TAG demonetising World Cup pirate sites.
Transcribe →MadTech Daily: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year
Jun 2900:01:48Tap to summarizeIn today’s Digest, we discuss Sky agreeing to ITV Broadcast Acquisition, a study finding that YouTube creator content is shaping AI assistant answers, and Carat being named Media Network of the Year amid the industry’s AI-driven shift
Transcribe →MadTech Daily: BBC Expands YouTube Strategy With 24-Hour News Streaming Tests; DeepSeek Expands Hiring as China’s AI Talent Race Intensifies
Jun 2600:01:35Tap to summarizeIn today’s MadTech Daily, we cover the BBC expanding its YouTube strategy with 24-hour news streaming tests, DeepSeek expanding hiring as China’s AI talent race intensifies, and Asda teaming up with Amazon in a UK-first retail media and ad tech partnership.
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The Trade Desk's Terry Kane on Ad Tech in MENA
Jun 2600:26:56Tap to summarizeIn this special episode of The MadTech Podcast, Terry Kane, managing director at The Trade Desk, joins ExchangeWire CEO Rachel Smith in Cannes to discuss ad tech in the MENA region.MENA’s ad tech ecosystem is ascending in maturity. The region’s cultural cycles and consumption patterns provide unique growth vectors, with strong momentum in open internet channels, CTV, retail data, telco-enabled identity, and DOOH. Education and local presence are needed to unlock value and shift budgets from walled gardens, while fragmented regulations make identity solutions a priority. Agentic AI is poised to help the region leapfrog stages of digital evolution, redefining discoverability, performance, and the advertising value chain. Over the next 3-5 years, agents will drive omnichannel planning and enable regional brands’ global expansion. As consumer discovery shifts to LLMs, prompting becomes a core marketing lever, while backend AI will redefine scale and profitability in programmatic. •••We're delighted to be heading to MENA for our first ever ATS Dubai event in November. If you're interested in commercial opportunities at the event, contact sales@thewirecorp.com.•••0:00 Introduction1:09 MENA ad tech growth & maturity 3:09 Challenges and driving issues in MENA market5:54 MENA cultural approaches and fragmentation9:00 Opportunities for growth across the open internet12:54 MENA activations vs. other regions15:55 Future of MENA advertising & ad tech 20:21 LLMs and changing consumer behaviour
Transcribe →MadTech Daily: Albertsons Opens AI Search Ads via Criteo; Forbes Bets on Creator-Led Growth; Cannes Day Three
Jun 2500:01:52Tap to summarizeIn today’s MadTech Daily, we cover Albertsons introducing advertising within its AI shopping experience, Forbes testing a creator-led strategy to expand its reach, plus the biggest announcements, deals, and talking points emerging from Cannes.
Transcribe →MadTech Daily: AppsFlyer Raises $1bn; Walmart Buys Vibe.co; Cannes Day Two
Jun 2400:01:47Tap to summarizeIn today’s MadTech Daily, we cover AppsFlyer raising USD$1bn with backing from major advertising industry players, plus the biggest announcements, deals, and talking points emerging from Cannes.
Transcribe →MadTech Daily: Latest from Cannes; Podcast Industry Bigger Than Expected
Jun 2300:01:53Tap to summarizeIn today’s MadTech Daily, we cover the Latest from Cannes 2026, the podcast industry being worth more than previously estimated, and Channel 4 adding new partners to its ad tech stack.
Transcribe →MadTech Daily: Penske Acquires Vox Media Portfolio; Telegram Loses India Block Appeal
Jun 2200:01:53Tap to summarizeIn today’s MadTech Daily, we look at Penske Media acquiring the Vox Media portfolio in a major publishing deal; Telegram losing its appeal against an app block in India; and the Attorney General ordering a government department off X over disinformation fears.
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The 99ers' Ant Hopper on Google Search Profiles, UK's Social Media Ban, and the Creator Economy
Jun 1900:35:15Tap to summarizeIn this episode, Ant Hopper of the 99ers sits down with ExchangeWire's Rachel Smith and Grainne Reid to discuss the UK social media ban for under-16s, Google's AI search changes and the data landscape as Accenture buys Whalar
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