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Join Say Yes to Desire: https://www.secretowlsociety.org/desire

Every piece of business advice tells you to get in your customer's head and solve their pain points. That can turn into codependency if you're not mindful.

In this episode I make the case for solving your own pain points first — and why the business you build from that place is healthier, more cohesive, and a whole lot more fun. We get into niching down (yes, but not the way you think), the childhood roots of self-abandonment, and why you can't shrink a human being into a topic. Press play if you're tired of the same old, outdated advice.

In this episode:

Why solving your own pain points is a purer, more sustainable source of energy than chasing someone else's
The codependency hiding inside "just focus on your customer" — and its roots in childhood self-abandonment
The real distinction: your product can niche down, but you as a person and a business cannot

Why building many doorways beats convincing people they're in a crisis they don't have