In this episode of the Manaverse Podcast, we sit down with Mickie Kennedy, founder of eReleases and expert in small business PR, to dive deep into how local game stores can harness the power of press releases and media outreach to grow their customer base and boost their reputation.

Mickie shares why small businesses have exactly the kind of human stories that local journalists love, and how easy (and inexpensive!) it can be to start getting media attention. Whether you're brand new to PR or just looking for simple ways to build stronger community ties, this episode is packed with actionable strategies you can use right away.

What You'll Learn:

What a press release really is — and why most small stores don't need a fancy one
How a simple email or phone call can open the door to local media coverage
Why human interest stories are your secret PR weapon
Tips for building your own “local journalist Rolodex”
Easy, creative ideas to make your store’s events and customer stories media-friendly
Why consistency in outreach pays off (even if it feels slow at first!)
How PR can beat a $10,000 ad campaign for a fraction of the cost
Real examples of how small businesses used PR to move the needle in a big way

Resources Mentioned:

eReleases Website
Free PR Masterclass by Mickie Kennedy: ereleases.com/plan

What You'll Learn:

Resources Mentioned:

Connect with Mickie Kennedy: